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TrendTopper enhances college reputation

 

TrendTopper enhances college reputation by distinguishing ‘brand’ among peers

Helps to slow or reverse enrolment decline

Austin, TX (revised May 2017; February 25, 2009 – The Global Language Monitor today announced TrendTopper MediaBuzz Reputation Management (TMRM) solution for higher education.  Using TrendTopper, colleges and universities can enhance their standings among peers by assessing their strengths and weaknesses in any number of areas.  TrendTopper measures what is important to colleges’ and their various constituencies on the Internet, in social media, the blogosphere, as well as the global print and electronic media.  TrendTopper can help colleges and universities distinguish themselves among peers – as well as helping ensure that key messages are getting through the clutter.

“At a time when a few students more or less can change an institution’s revenue stream from positive to negative, or mean an even bigger bite out of the endowment, brand equity moves from an interesting concept to an imperative,” said Paul JJ Payack, president of TrendTopper Technologies. “Movement within a Peer Group, expanding an institution’s Peer Group, or, even, moving from one Peer Group to another can spell ultimate success, or failure, for that particular institution.”

Colleges and universities have one more element that is critical to their ultimate success — the fact that they are linked to other colleges by reputation (Peer Groups or Cohorts), which extend in many ways beyond and across conferences and leagues.  These include geographic proximity, religious affiliation, similar test scores, political outlook, or long-time sports rivalries,

Institutions can use TrendTopper methodologies to determine strengths and weaknesses vs. their peer group or any other criteria they find relevant, answering questions, such as:

•       We have little knowledge of how we are perceived in Social Media. What we don’t know can’t be shaped. Can you help us there?

•       How is our institution perceived by the public at large? We have a strong reputation among high school guidance counselors and peer assessments, but parents (and students) want to know about potential employers?

•       We are known for our excellent liberal arts programs, but we feel our information technology offering lags in recognition. Our competitors annually enroll about 20% more students for what we see an equal (or even lesser) curriculum. What can we do?

•       We know that we receive a large share of voice with our monthly survey from the econ department, what can we do to replicate this success?

•       We don’t have a football [or lacrosse or dance or bioengineering] program. Everyone else in our peer group has one. Does it make a difference?

•       Most students now go first to Wikipedia to find an answer. This applies for Colleges and Universities, as well. We don’t agree with our Wikipedia assessment. What do we do here?

College and University Rankings

The TrendTopper MediaBuzz Rankings is a way of seeing the schools through the eyes of the world at large. As with any brand, prospective students, alumni, employers, and the world at large believe that students who are graduated from such institutions will carry on the all the hallmarks of that particular school.

TrendTopper MediaBuzz Rankings remove all bias that we saw as inherent in each of the other published rankings, be they peer assessments, the opinion of high school guidance counselors, the ratio of endowment to the number of students, the number of left-leaning professors, and all the rest.

Many institutions of higher education, including Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.

About The Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogs the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.  For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.



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A New Model for the Near-mythical Rise of Donald Trump; this one from the Ancient Greeks

antaeus

A New Model for the Near-mythical rise of Rise of Donald Trump; this one from the Ancient Greeks

Donald Trump’s Source of Power is the People, OnlySeparating Him From the People Will Cause His Downfall

 

Austin, Texas, May 24, 2016 — After reading yet another in an apparently unending number of ‘Dump Trump’ plans, we noticed that the latest differed from all the others, only in increasing its level of desperation.

It is now ever more evident that the party establishments are destined like Sisyphus to push their particular rocks up hills (in the current rendering) of their own making.

We’ve witnessed the attempts at explication of the origins of the Trump phenomenon to become more and more, dare we say it, detached or even unhinged from the current reality.  After all, it is now a given that the ‘establishment’ had completely missed (or were oblivious to) the rising anger, frustration and contempt that was seething beneath the surface of the body politic over the preceding seven years. (See Nate Cohn’s of the New York Times Apologia here.)

We at the Global Language Monitor have been documenting this undercurrent since 2007 And, indeed, it has and has been recorded in the pages of The Hill, the news organization most frequently accessed by the White House, Congress and  key influencers, as well as here in the Global Language Monitor.  However, those disruptive forces appear to have been masked, for good or for ill, by the triumphal arrival of the Obama Administration and its immediate aftermath. Of course, we also tracked the highs over the preceding time frame, but were prescient enough to pay attention to the lows, thinking there might be an interesting story that would unfold in the fullness of time.

At this point, it begs the question as to why would we expect these very same thought and opinion leaders, to suddenly, as if by epiphany or the unseen hand of the electorate, understand the enormity of the disruptive forces now sweeping the nation?

Nevertheless, how to explain this miss of near mythical proportions?  How would the ancient Greeks have

They might have called to mind the story of Antaeus.  (Antaeus here standing in for Donald J. Trump.)

Antaeus, the son of Poseidon, the god of the sea, and Gaia, the goddess of the land, the earth.  Antaeus was a giant who lived in North Africa.  He would challenge other giants striding across his land to a wrestling match to the death.  So skilled was he as a wrestler that he built a tower of skulls of the giants he had conquered in a tribute to father. This went on for ages until he encountered Hercules who was in the midst of the eleventh of his famed twelve labors.  The struggle was long, brutal and bitter; Antaeus and Hercules appeared evenly matched.

Then Hercules noticed a rather curious occurrence:  Antaeus appeared to gain a bit of strength every time Hercules (or Clinton in this case) threw him to the ground. So Hercules began to hold him in the air, for longer and longer periods, until he was weakened enough for Hercules to crush him until death.

Antaeus was finally beaten because Hercules came to understand that he gained strength from his mother Gaia (in Trump’s case, the people), whenever he was thrown to the ground.

In the same manner, many have noted that the more his opponents attempt to take Trump down, the more they thrust him to the ground, the stronger he becomes.  In the same manner for Trump, the ground, the earth, his strength are the disenfranchised, the belittled, body politic.

And the only way to beat Trump in this scenario is to separate the candidate from those who love him.

The question then becomes — is there a Hercules or Herculean team who can separate one Donald J Trump from his ultimate source of power — the people?



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This MetaThought Commentary was written by Paul JJ Payack, commentator, author, speaker and Big Data Analyst, and president of both the ThoughtTopper Institute and the Global Language Monitor.

MetaThought Commentary is a service of the ThoughtTopper Institute.

For more information call 1.512.801.6823.

ThoughtTopper Institute: Re-naming the Great Recession

Re-naming the Great Recession

A Retrospective on the Great Recession that Began Ten Years Ago This Year

 

AUSTIN, Texas,  August 9, 2011.  Words have power. Names have power.   Three years ago we spoke to Newsweek about what should the then-current/still-current economic crisis be named. The ‘Great Recession’ was favored by the New York Times and eventually ‘certified’ by the AP Style Guide.  The Global Language Monitor’s position was that the economic crisis of 2008 did not resemble a recession, as we had come to define recessions, and the resemblance to the Worldwide Economic Depression of the 1930s was tentative, at best.

GLM’s position was that we were experiencing was not a recession, neither great nor small, but something of a wholly differing sort:  a Global Economic Restructuring.

Words have power. Names have power. In fact words and names can shape the contours of a debate. And, we might add, words and names carry the inherent capacity to lead us astray. Casting the current reality in the terms of those crises we’ve already experienced, provides the comfort (and illusion) that things are well in control.

It is about time that we admit that what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz’s words “by other means”.

Globe Naming the Great Recession

Originally alluded to as a “Financial Tsunami” or “Financial Meltdown,” the major global media seem to have gained a consensus on “The Great Recession”. In the beginning, most comparisons were being made to the Great Economic Depression of the 1930s, more familiarly known, simply, as “The Depression” in the same way that many still refer to World War II as “The War”. But even these comparisons frequently ended up referring to the recession of 1982, yet another so-called “Great Recession”.

Our recent analysis has shown that while the major print and electronic media have settled upon “Great Recession”, the rest of the Internet, blogosphere and social media world have largely eschewed the term. We believe the difficulty here stems from the fact that this economic crisis is difficult to express in words because it does not resemble any economic crisis in recent memory — but rather a crisis of another sort.

“On War” is one of the most influential books on military strategy of all time. Written by Prussian military theorist Carl von Clausewitz (1780 – 1831), it recorded one of his most respected tenets, “War is not merely a political act, but also a real political instrument, a continuation of political commerce, a carrying out of the same by other means,” which is frequently abbreviated to “War is diplomacy carried out by other means’.

We believe that the reason the “Great Recession” label does not now fit, as has now become obvious, because what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out “by other means”.

This fact has entrapped two U.S. presidents, from radically diverging political viewpoints, in the same dilemma: describing an economic phenomenon, that doesn’t play by the old rules. Hence, the difficulty experienced by President Bush as he struggled to describe how the U.S. economy was not in a recession since the GDP had not declined for two consecutive quarters, the traditional definition of a recession, even though jobs were being shed by the millions and the global banking system teetered on the brink of collapse. Now we have President Obama, attempting to describe how the U.S. economy has emerged out of a recession, though the collateral damage in terms of the evaporation of wealth, mortgages, and jobs remains apparently undaunted and unabated.

And the world, from China to Germany, stands aghast as we continue to argue, in spite of all available evidence that debt is a good thing. “We all say so, so it must be true!” seems to be the all-too-familiar refrain from Washington.

The regional or global transfer of wealth, power and influence, the destruction of entire industries and the so-called collateral (or human) damage are all hallmarks of what is now being experienced in the West.

If one carefully disassembles the events of the last decade or two, you can see them as the almost inevitable conclusion of a nameless war that began with the collapse of the Soviet Union, the embrace of a form of the free-market system by China, India and the other rising states, an almost unprecedented transfer of wealth from the Western Economies to the Middle East (energy) and South and East Asia (manufactured goods and services), and the substantial transfer of political power and influence that inevitably follows.

It currently appears that the Western Powers most affected by these transfers cannot adequately explain, or even understand, their present circumstances in a way that makes sense to the citizenry, let alone actually reverse (or even impede) the course of history. In fact, the larger events are playing out while the affected societies seemingly default to the hope that they ultimately can exert some sort of control over a reality that appears to be both out of their grasp and control.

The good news here is that the transfers of wealth, power and influence has proven relatively bloodless but nonetheless destructive for the hundreds of millions of those on the front lines of the economic dislocations.

And it is in this context that the perceived resentment of the Islamic and Arab states should be more clearly viewed. This is especially so as they, too, watch helplessly as the new global reality and re-alignments unfold.

In conclusion, it can be argued that the reason the “Great Recession” label doesn’t seem to fit now is because what we are experiencing is not a recession, neither great nor small, but rather an on-going transformational event involving the global transfer of wealth, power and influence on an unprecedented level, carried out “by other means”.

By Paul JJ Payack and Edward ML Peters.  Paul JJ Payack is president of Austin-based Global Language Monitor. Edward ML Peters is CEO of Dallas-based OpenConnect Systems. Their most recent book is “The Paid-for Option”, which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.



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The ThoughtTopper Institute: The Global Economic Restructuring

The Global Economic Restructuring

What we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz’s words ‘by other means’.

This post first appeared on The Hill

November 3, 2010.  It is about time that we admit that what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power, and prestige on an unprecedented level, carried out, in von Clausewitz’s words “by other means”.

Originally alluded to as a “Financial Tsunami” or “Financial Meltdown,” the major global media seem to have gained a consensus on “The Great Recession”. In the beginning, most comparisons were being made to the Great Economic Depression of the 1930s, more familiarly known, simply, as “The Depression” in the same way that many still refer to World War II as “The War”. But even these comparisons frequently ended up referring to the recession of 1982, yet another so-called “Great Recession”.

Our recent analysis has shown that while the major print and electronic media have settled upon “Great Recession”, the rest of the Internet, blogosphere and social media world have largely eschewed the term. We believe the difficulty here stems from the fact that this economic crisis is difficult to express in words because it does not resemble any economic crisis in recent memory — but rather a crisis of another sort.

“On War” is one of the most influential books on military strategy of all time. Written by Prussian military theorist Carl von Clausewitz (1780 – 1831), it recorded one of his most respected tenets, “War is not merely a political act, but also a real political instrument, a continuation of political commerce, a carrying out of the same by other means,” which is frequently abbreviated to “War is diplomacy carried out by other means’.

We believe that the reason the “Great Recession” label does not now fit is because what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power, and prestige on an unprecedented level, carried out “by other means”.

This fact has entrapped two U.S. presidents, from radically diverging political viewpoints, in the same dilemma: describing an economic phenomenon, that doesn’t play by the old rules. Hence, the difficulty experienced by President Bush as he struggled to describe how the U.S. economy was not in a recession since the GDP had not declined for two consecutive quarters, the traditional definition of a recession, even though jobs were being shed by the millions and the global banking system teetered on the brink of collapse. Now we have President Obama, attempting to describe how the U.S. economy has emerged out of a recession, though the collateral damage in terms of the evaporation of wealth, mortgages, and jobs remains apparently undaunted and unabated.

The regional or global transfer of wealth, power, and influence, the destruction of entire industries and the so-called collateral (or human) damage are all hallmarks of what is now being experienced in the West.

If one carefully disassembles the events of the last decade or two, you can see them as the almost inevitable conclusion of a nameless war that began with the collapse of the Soviet Union, the embrace of a form of the free-market system by China, India and the other rising states, an almost unprecedented transfer of wealth from the Western Economies to the Middle East (energy) and South and East Asia (manufactured goods and services), and the substantial transfer of political power and influence that  inevitably follows.

It currently appears that the Western Powers most affected by these transfers cannot adequately explain, or even understand, their present circumstances in a way that makes sense to the citizenry, let alone actually reverse (or even impede) the course of history. In fact, the larger events are playing out while the affected societies seemingly default to the hope that they ultimately can exert some sort of control over a reality that appears to be both out of their grasp and control.

The good news here is that the transfers of wealth, power, and influence have proven relatively bloodless but nonetheless destructive for the hundreds of millions of those on the front lines of the economic dislocations.

And it is in this context that the perceived resentment of the Islamic and Arab states should be more clearly viewed. This is especially so as they, too, watch helplessly as the new global reality and re-alignments unfold.

In conclusion, it can be argued that the reason the “Great Recession” label doesn’t seem to fit now is because what we are experiencing is not a recession, neither great nor small, but rather an on-going transformational event involving the global transfer of wealth, power, and influence on an unprecedented level, carried out “by other means”.

Paul JJ Payack is president of Austin-based Global Language Monitor. Edward ML Peters is the former CEO of Dallas-based OpenConnect Systems. Their most recent book is “The Paid-for Option”, which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.



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The ThoughtTopper Institute: Obama the Intellectual

Obama the Intellectual

What Nicholas Kristof said about Global Language Monitor in his analysis of Obama the Intellectual
Kristof 1
Kristof 2
Kristof 3



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ThoughtTopper Institute: The Scientific Method and Settled Science

The Scientific Method and Settled Science

 

As thoughtful readers have learned since the launch of the Global Language Monitor in the fall of 2003, all objectivity in media is suspect, and for good reason.  The non-bias claimed on all sides of the political equation is itself, biased, since all media have come to see their particular viewpoint as objective and true, right and just, supported by the facts, scientific or otherwise, and agreed to by all learned people (who happen to agree with their particular beliefs).The fact that their audiences steadfastly agree with their positions only serves to re-enforce their particular biases. We all think so, so it must be true!  ( and it is logically consistent, is a frequent addition.)

One of the most dangerous of these biases is the concept of settled science.
Science, by definition, can never be settled.

The Scientific Method has been adhered to since the Enlightenment.   It is composed of five or six steps

  1. Observation
  2. Hypothesis
  3. Experiment
  4. Record and analyze data
  5. Compare the results to the hypothesis.
  6. If necessary, either modify the hypothesis or the experiment

There is always more complete data to be found and always room for another test of the hypothesis, to ensure completeness.

Another time-honored tradition is the custom of employing Occam’s Razor in the decision-making process.   Occam’s Razor is stated in Latin as  Entia non sunt multiplicanda praeter necessitatem (Do not multiply things without necessity).  The principle is essential for model building because, for a given set of data, there is always an infinite number of models explaining the data.

The principle is essential for model building because, for a given set of data, there is always an infinite number of models explaining the data.

In other words, if you have two choices 1) a snowball moves because invisible, alien drones take it and deliver it to its target, or 2) angular momentum you must choose No. 2 because that is the simplest.

If there is any fact in science that cannot be debated, its Einsteins Theory of Relativity.  Yet nonetheless, every year there are numerous well-publicized challenges to differing aspects of the Theory. How can this be if the Theory of Relativity is settled?

The answer is because this is part of the scientific method!

Lest this be seen as an argument against human-enhanced Global Warming, please allow me to point out that this is not the case.  We consider Global Warming as close to settled science you can get but not for the reasons you might think.

Settled Science is not a new term, in fact, its use stretches back some 150 years, although the settled science that it described would seem a Hall of Infamy in the early 21st century.

Settled Science in the late 1800s:

  • The division of Humankind into races differentiated by alleged Intellectual Potential (or limitations), Color of Skin, Shape of the head, and Geographic Location.
  • Segregation of women and girls from higher education.  Alleged reasons:  women’s brains could not deal with rigorous thinking and men would become physically and psychologically unhinged in their presence.  
  • Excluding women from voting for much the same issues.

Settled Science in the early 1900s:

  • Space flight is not possible because there is nothing in space for an engine to push against.
  • Since space cannot be empty, there needs to be a substance and name it ether.
  • The Universe cannot be infinite, so we live in an island universe that we call the Milky Way.  

Settled Science later in the 20th century

  • There are so many safeguards built into nuclear power plants that the odds of an accident are 50,000,000,000 to 1.
  • A population bomb would wipe out millions or billion of humans before the end of the century.
  • An impending Ice Age would settle upon Northern climes before the end of the century with great death and destruction in its wake.
  • Being gay or lesbian was classified as abnormal and a psychiatric condition by the experts in the field.

Settled Science early in the 21st century

  • That nothing can exceed the speed of light was a given until it was recently proven that the Inflationary Stage of the first moments of the Big Bang expanded thousands or millions of light-years in less than a millionth of a second.

With Occams Razor in mind we must come to the conclusion that settled science is a term that often contradicts the Scientific Method, itself and,therefore, must be used with great caution.

 



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Are Superdelegates Just Another Form of Voter Suppression?

Over the last several election cycles charges of voter suppression are often hurled against what used to be termed the Loyal Opposition.

Most recently, the idea of using a photo ID for identification is a flash point, with one side suggesting that those living on the margins of society frequently do not have the wherewithal to afford picture IDs, while the opposing argument is that most states require photoIDs to access the basic services provided to the poor.

Super delegates have seldom been mentioned in this regard, as yet another clever way to suppress the will of the people.  However, the question is certainly a valid one, especially in view of the Democratic primaries where we have Bernie Sanders winning state-after-state.  After each victory, we are assured that these victories are all for naught, given Hillary Clinton’s overwhelming grasp on the superdelegates, chosen by the Democratic Party establishment. Bernie, the once-obscure, small-state senator, and avowed socialist, is now making a significant dent into the received wisdom of who can be (or should) be allowed to carry the Democratic flag into the 2016 President Election.

The cry heard from the Left is that Hillary is safe because the bulk of the
super delegates currently back her, and thus the will of the people can rather readily be thwarted.

On the Republican side, we have the opposite problem, where the party leadership is said to be in disarray precisely because there is no mechanism to rather easily overrule the apparent will of the people.

Can you imagine the anger and cries of foul play if the situation were
reversed and, say, Ted Cruz or Donald Trump, were denied the Republican Party nomination because the majority of the unelected, non-representative, Uber-delegates were dedicated to reversing the vote of the people?

It has not yet reached this point, but if the Sanders campaign reaches parity with that of Clinton in terms of the elected delegates, what happens when the electorate realizes that the nomination will actually fall into the hands of those non-elected, non-representative, electors answerable to none?

This MetaCommentary was written by Paul JJ Payack

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You have permission to publish this work as long as proper attribution accompanies the copy since it is licensed under a Creative Commons Attribution 4.0 International License.

MetaThought Commentary is a service of the ThoughtTopper Institute.

For more information call 1.512.801.6823

 



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Zika Virus’ Growing Impact on the Rio 2016 Summer Olympics

First Independent Measurement of the Impact of the Zika Virus on the Rio Games

Impact on the Games Themselves  Growing Steadily

Significant Impact on Sponsors Varies by Sponsor

 

March 22, 2016 Austin, Texas — In the first independant analysis of the impact of the Zika Virus on the Rio Summer Games, the Global Language Monitor (GLM) has found two significant trends:

  • There is a significant and growing impact on the Games themselves, and
  • There is a greater impact on individual sponsors.

This analysis is part of GLM’s longitudinal study stretching back to the Summer Games in Beijing (2008) and  forward to the Winter Games in Beijing in 2022.  The ongoing study uses GLM’s Brand Affiliation Index (BAI) to track how often brand names were linked to the Olympics in global print and electronic media and social networks.

When tracking non-branded entities, such as the Zika Virus, GLM uses a slightly modified variation of the BAI called the Entity Tracking Index (EAI).

Read the Story Here
Read the Story Here

 

GLM Will Track Your Brand Up To and After the Closing Ceremonies, email INFO@lANGUAGEMONITOR.COM or Call +1.512.801.6823.

 

The graphic below shows the increasing Zika Virus’ Entity Tracking Index (EAI) numbers over the last six weeks.

Zika EAI Rio Olympics

 

Below is a different view of  the  Zika Virus’ Entity Tracking Index (EAI) numbers over the last six weeks.

 

Zika Rio Olympics Bar Charts

 

“Of particular interest is the wide variation found in the EAIs between Major Sponsors.

“When tracking brand equity, the early numbers provide strong indicators of actual performance during the Games, providing a snapshop of the intense battle already being waged between the Official Olympic Sponsors and the Non-affiliated Marketers, also called Ambush Marketers or Ambushers,” said Paul JJ Payack, President and Chief world Analyst of the Global Language Monitor.

“With the EAI, we are masking the sponsors’ numbers at this point, though these are available immediately by subscription to our service by the sponsor.”

Request the EAI analysis for your organization now:   info@LanguageMonitor.com or call +1.512.801.6823 .

The customized report is available with individual details for your sponsorship;  the report will be delivered to you within 24 hours of receipt of your order.

 

Zika Virus Impacts Individual Sponsors to Various Degrees Zika Virus Impacts Individual Sponsors to Various Degrees
Zika Virus Impacts Individual Sponsors to Various Degrees

 

For the Rio Summer Games 2016 there are eleven Official Top Sponsors:

Coca-cola, Bridgestone, McDonald’s, P&G, GE, Omega, Samsung, Panasonic, Dow, Visa Card, and Atos Origin.  Currently GLM is tracking some eleven  Non-affiliated Marketers competing against the Top Sponsors, including:  IBM Global Services, Siemens AG, Pepsi, Nike, DuPont, Starbucks, Red Bull, Rolex, Philips, Unilever, and Subway, among others.

The International Olympic Committee (IOC) has strict regulations in place to protect its official international partners and prevent ambushing official Olympic partners and sponsors, such as Rule 40 of the Olympic Charter which prohibits athletes working with non-affiliated marketers during the Games, though there are reports that the rule is being modified for RIO.

Methodology.  Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 350,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

For more information call +1.512.801.6823 or email: Info@LanguageMonitor.com



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Nine of 15 Brands Associated with Rio 2016 not Top Olympic Sponsors

New Brand Affiliation Index (BAI) Rankings for RIO 2016 Games

Bridgestone makes a remarkable debut as a Top Sponsor

Nike, though only an Official Supplier, has Clout of Top Sponsor

February 27, 2015 Austin, Texas — Top Olympic Sponsors Coca-Cola, Bridgestone, McDonald’s and GE lead the Marketing Race for the RIO Summer Games according to a new analysis of by the Global Language Monitor (GLM).  Among Non-Affiliated Marketers (NAM), the leaders include IBM Global Services, Siemens, and Pepsi —  with Starbucks and Red Bull firmly in the mix. Nike, though only an Official Supplier, scored squarely in the midst of the Top Partners.   GLM used its proprietary Brand Affiliation Index (BAI)  to determine these rankings in the “RIO Olympics 2016 Marketing Outlook,” now ready to order.  Overall, nine of the top fifteen positions were held by Non-Top Partners, though three of the top five positions were held by Top Sponsors.

GLM Will Track Your Brand Up To and After the Closing Ceremonies, email INFO@lANGUAGEMONITOR.COM or Call +1.512.801.6823.

Among the surprises for the Top Sponsors were a remarkable debut by Bridgestone, currently besting all Top Sponsors save Coke, a strong showing for Nike,  and disappointing showings for Samsung and Panasonic.

RioTop Sponsors 18 months out

 

The report is an on-going longitudinal study stretching back to London and forward to Tokyo 2020.  GLM’s BAI tracks how often brand names were linked to the Olympics in global print and electronic media and social networks.

“The importance of these early numbers cannot be underestimated, since they have been found to be strong indicators of actual performance during the Games, themselves,” said Paul JJ Payack, President and Chief world Analyst of the Global Language Monitor.  “In fact, the early numbers show an intense battle for position already being waged between the Official Olympic Sponsors and the Non-affiliated Marketers, also called Ambush Marketers or Ambushers.”

The ‘fully loaded’ cost of a Top  Olympic partnership totals as much as $1 billion over the course of each four-year Olympiad.

For the Rio Summer Games 2016 there are eleven Official Top Sponsors:  Coca-Cola, Bridgestone, McDonald’s, P&G, GE, Omega, Samsung, Panasonic, Dow, Visa Card, and Atos Origin.  Currently GLM is tracking some eleven

Non-affiliated Marketers competing against the Top Sponsors:  IBM Global Services, Siemens AG, Pepsi, Nike, DuPont, Starbucks, Red Bull, Rolex, Philips, Unilever, and Subway, among others. GLM tracks all three tiers of Olympic sponsorships and their non-affiliated competitors.

The International Olympic Committee (IOC) has strict regulations in place to protect its official international partners and prevent ambushing official Olympic partners and sponsors, such as Rule 40 of the Olympic Charter which prohibits athletes working with non-affiliated marketers during the Games, though there are reports that the rule is being modified for RIO.

Methodology.  Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets. About the Global Language Monitor In 2003,

The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities.

Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands. These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others. For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit LanguageMonitor.com.



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Microaggression is the Top Word of the Year for Global English 2015

Global Language Monitor’s 16th Annual Survey of Global English

Documenting the year 2015 through English-language word usage

Microagression is the Top Word, Donald J. Trump the Top Name, and Migrant Crisis the Top Phrase, of 2015. 

 


 AUSTIN, Texas,  December 27, 2015  — Microaggression is the Top Word, Donald J. Trump the Top Name, and Migrant Crisis the Top Phrase, of 2015.  This is the 16th Annual survey of the English language by the Global Language Monitor.
Microaggression is an academic term, related to the ‘white privilege’ movement that has spread into widespread over the last generation. Donald J Trump is the US presidential contender who appears to be re-writing the rules of American political decorum.  Migrant Crisis summarizes the movement of some one million migrants and/or refugees from the Middle East to Europe (predominately from Syria, Irag and, Afganistan), as well as North African countries. This is the largest human migration since World War II.
In 2014 the heart emoji was named the Top Word, the first time any emoji captured any Word of the Year honors.  The Oxford Dictionaries followed in 2015 by naming the ‘laughing until tears of joy’ emoji as it top word of 2015, though there is scant evidence that any place on the planet was so afflicted.
GLM’s top words, phrases, and names this year represent some five continents, which continues to confirm the ever-expanding nature of the English language.

The English language continues its ever deeper penetration into global consciousness.  Some are wary of the consequences of a single language (of the 7,000 extant human tongues) dominating the Linguasphere.” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. “The English Language is continuing a remarkable transformation not witnessed since the Bard created nearly 2000 new words during his lifetime (1564-1616).

The Top Words of 2015 follow.

Rank / Word / Comments

  1. Microaggression —  The brief, everyday exchanges that send mostly unintended derogatory  messages to members of various minority groups. Related to the following terms:
    1. Safe Space — In universities protecting students feelings by warning of subject matter that might elicit discomfit or distress.
    2. Trigger — Any action that might elicit feelings of discomfit or distress.
    3. Unsafe — The feelings a student encounters when without warning they are confronted with subject matter or situations that have elicited feelings of discomfit or distress.
    4. Snowflake — What unconcerned students call those with the need for safe spaces and warnings about possible trigger events.
    5. White Privilege —  Societal privileges that benefit people identified as white in Western countries, beyond what is commonly experienced by non-white people under the same social, political, or economic circumstances.
  2. Climate Changing  —  GLM will now use the gerund form of the verb ‘change’  to recognize the fact of ongoing, continuous change in the Earth’s Climate. Related terms:
    1. Anthropocene  — the current geological age, viewed as the period during in which human activity has been a significant influence on climate and the environment;
    2. Anthropogenic — used to describe the effect of humans on the climate and the environment
  3. Refugee — A term used to describe migrants that were forced from their homeland by war or civil unrest.
  4. Migrant — A term that includes refugees from economic, climatological changes, and others issues not directly related to war.
  5. Thug  — Brought to renewed attention by President Obama; from the Hindi (and Sanskrit) words describing Aryan assassins.
  6. Trans  —  Abbreviation for transgender, people who identify with the opposite of their physical characteristics.
  7. Content  —  The Top Business Buzzword of 2015
  8. Affluenza  —  A theoretical malaise affecting wealthy young people, symptoms of which include a lack of motivation, feelings of guilt, and a sense of isolation.
  9. Opioids — In the US, opioid painkillers and heroin are responsible for as more deaths than from automobiles and gun violence combined.
  10. Evolve  —  The evolution of the word ‘flip-flop’ in political jargon.  More like ‘survival of the fittest,’ it only occurs until the voters first shift their views on a particular subject.
OK is the most understood word of Global English on the planet, again.  See more.

The Top Names of 2015

Rank /Name / Comments

  1. Donald J. Trump —  The US presidential contender who appears to be re-writing the rules of American political decorum
  2. Alan Kurdi  — The Syrian three-year-old whose dead body washed ashore in Bodrum, Turkey, the photo of which caused global outrage.
  3. Pope Francis —  The most highly cited name, again.
  4. Xi Jinping — “Steady as she goes,” as his term proceeds as China’s paramount leader.
  5. Middle East Terrorists — Exporting death squads into the West with impunity.
  6. Putin  — Short of stature, long on action.
  7. Angela Merkel  — Under Merkel, Germany has accomplished its erstwhile goal of dominating Europe.
  8. Falcon 9 — The safe landing of  its initial stage has been described as marking a historic step in the history of Humanity
  9. El Nino — Already there is 5x the normal snowpack in the Sierra.
  10. Princess Charlotte of Cambridge.  10-a.  HRH Georgie — Nickname of Prince George of Cambridge, son of ‘Wills and Kate.
.

The Top Phrases of 2015

Rank / Phrase / Comment

    1. Migrant Crisis —  Migrant Crisis summarizes the movement of some one million migrants and/or refugees from the Middle East to Europe (predominately from Syria, Irag and, Afganistan), as well as North African countries. This is the largest human migration since World War II.
    2. Je Suis Charlie — Representing the universal outcry against terrorist violence, such as witnessed most recently in San Bernardino.
    3. Almond Shaming  —  Forty gallons of water to grow a single almond?
    4. Nation State  — The migrant Crisis in Europe and the Middle East are examples of trans-national crises that transcend the idea of the Nation State.  (The Nation State arose in the late 15th century with the rise of capitalism, geography, and cartography.
    5. Rogue nukes — Despite the new treaty, the fact remains that Iran can now assemble a bomb in a fortnight.
    6. Anatomically Modern Human  — A class of hominids that lived as recently as 12,000 years ago.
    7. Beast Mode — Going all out, excessively so, in the take-no-prisoners style of Marshawn Lynch (American football).
    8. End of World Scenarios — A switch from previous years where clarion calls are being issued by the likes of Steven Hawking and other scientists.
    9. Digital Darkness — What happens if we can no longer access digital information? A distinct possibility at some future point.  Unsolicited Advice:  Keep hard copies of beloved photos.
    10. Evolve — The evolution of the word ‘flip-flop’ in political jargon. More like ‘survival of the fittest,’ it never occurs until the voters first shift their position.
    11. Two-child Policy — To the relief of much of the world, China officially relaxed its One-Child Policy.

 

Data Mining Global English for Big-Data Based Analysis

Methodology:  GLM’s Word of the Year rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people.  To qualify for these lists, the words, names, and phrases must meet three criteria:  1)  found globally, 2) have a minimum of 25,000 citations, and 3) have the requisite ‘depth’ and ‘breadth’ of usage.  Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular professional or social group or geography.  The goal is to find the word usage that will endure the test of time.

GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 275,000 print and electronic global media (not limited to the English-language-based media), as well as new social media sources as they emerge.
The Top Words, Phrases, and Names since the Turn of the Century 
2014:
Top Words:  No. 1 The Heart ♥ Emoji (for love), No. 2 Hashtag, No. 3 Vape
Top Phrases:   No. 1 Hands Up, Don’t Shoot;  No. 2 Cosmic Inflation, No. 3 Global Warming
Top Names:   No. 1 Ebola, No. 2 Pope Francis, No. 3 World War I

2013:
Top Words: No. 1  ’404’, No.2 Fail, No.3 Hashtag
Top Phrases: No. 1 Toxic Politics, No. 2 Federal Shutdown, No.3 Global Warming/Climate Change
Top Names: No. 1. Pope Francis, No. 2 ObamaCare, No.3 NSA

2012:
Top Words: No. 1 ApocalypseArmageddon, No.2 Deficit, No. 3 Olympiad
Top Phrases: No. 1 Gangnam Style, No. 2 Climate Change/Global Warming, No. 3 Fiscal Cliff
Top Names: No. 1 Newtown and Malala Yousafzai, No. 3 Xi Jinping

2011:
Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Arab Spring, No. 2 Royal Wedding, No.3 Anger and Rage
Top Names: No. 1 Steve Jobs, No. 2 Osama bin-laden and Seal Team Six, No.3 Fukushima

2010:
Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Anger and Rage, No. 2 Climate Change, No. 3 The Great Recession
Top Names: No. 1 Hu Jintao, paramount leader of China, No. 2 iPad, No. 3 Barack Obama

2009:
Top Words: No. 1 Twitter, No. 2 Obama-, No. 3 H1N1
Top Phrases: No. 1 King of Pop, No. 2 Obama-mania, No. 3 Climate Change
Top Names: No. 1 Obama, No. 2 Michael Jackson, No. 3 Mobama

2008:
Top Words: No. 1 Change, No. 2 Bailout, No. 3 Obama-mania
Top Phrases: No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”
Top Names: No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps

2007:

Top Words: No. 1 Hybrid (representing all things green), No. 2: Surge
Top Phrase: Climate Change
Top Name: Al Gore

2006:
Top Word: Sustainable
Top Phrase: Stay the Course
Top Name: Dafur

2005:
Top Words: No. 1, Refugee No. 2: Tsunami No. 3: Katrina
Top Phrase: Outside the Mainstream
Top Name: (acts of ) God

2004:
Top Word: Incivility (for inCivil War)
Top Phrase: Red States/Blue States No. 2: Rush to War
Top Name: Dubya/Rove

2003:
Top Word: Embedded
Top Phrase: Shock and Awe, No. 2: Rush to War
Top Name: Saddam Hussein, No. 2 Dubya

2002:

Top Word: Misunderestimate

Top Phrase: Threat Fatigue
Top Name: W (Dubya)

2001:
Top Word: Ground Zero
Top Phrase: ‘Lets Roll’
Top Name: The Heros

2000:
Top Word: Chad
Top Phrase: Dot.com
Top Name: W (Dubya)

About the Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogs the latest trends in word usage and word choices and their impact on the various aspects of culture.  GLM  analyzes the Internet, blogosphere, the top 250,000 print, and electronic news media, as well as new social media sources (such as Twitter) as they emerge.  The words, phrases, and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.  GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities.



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Rewind: Katrina Buzzword Explainer

Originally Published September 7, 2005

In commemoration of the 10th anniversary of Hurricane Katrina making landfall on the city of New Orleans and environs, we are republishing our original report about the impact of the disaster on the English Language.

Media Abounds With Apocalyptic-type References in Coverage of Katrina

Disaster, Biblical, Global Warming, Hiroshima Top List

‘Refugee’ vs. ‘Evacuee’

San Diego, Calif. September 7, 2005. In an exclusive analysis by The Global Language Monitor, the worldwide media was found to abound in Apocalyptic-type terminology in its coverage of the unfolding disaster of Hurricane Katrina in the American Gulf States. Using its proprietary PQI (Predictive Quantities Indicator) algorithm, GLM found the ominous references to include: Disaster, Biblical, Global Warming, Hiroshima/Nuclear bomb, Catastrophe, Holocaust, Apocalypse, and End-of-the-World.

“These alarmist references are coming across the spectrum of print and electronic media, and the internet,” said Paul JJ Payack, president of GLM. “The world appears stunned that the only remaining super power has apparently been humbled, on its own soil, by the forces of nature.”

The global media are mesmerized by the constant bombardment of television images of apparently rampaging, out-of-control elements, apparently in control of a good part of New Orleans, as well as the inability of the authorities to keep their own people fed, sheltered, evacuated, and, even, from dying on the street.

‘Refugee vs. ‘Evacuee’

GLM’s analysis found, for example, that the term for the displaced, refugees, that is usually associated with places like the Sudan and Afghanistan, appeared 5 times more frequently in the global media than the more neutral ‘evacuees,’ which was cited as racially motivated by some of the Black leadership. Accordingly, most of the major media outlets in the U.S. eliminated the usage of the word ‘refugees’ with a few exceptions, most notably, the New York Times.

The September 3 edition of The Times (London) has a story to illustrate the current state of affairs. The head: “Devastation that could send an area the size of England back to the Stone Age.”

The first 100 words sum up the pervasive mood found in the GLMs analysis of the Global Media.

AMERICA comes to an end in Montgomery, Alabama.For the next 265 miles to the Gulf Coast, it has been replaced by a dangerous and paranoid post-apocalyptic landscape, short of all the things fuel, phones, water and electricity needed to keep the 21st century switched on. By the time you reach Waveland, Mississippi, the coastal town of 6,800 where corpses lie amid a scene of Biblical devastation, any semblance of modern society has gone. “

According to GLM’s analysis, the most frequently used terms associated with Hurricane Katrina in the global media with examples follow. The terms are listed in order of relative frequency.

  • Disaster — The most common, and perhaps neutral, description. Literally ‘against the stars’ in Latin. Example: ” Disaster bares divisions of race and class across the Gulf states”. Toronto Globe and Mail.
  • Biblical — Used as an adjective. Referring to the scenes of death, destruction and mayhem chronicled in the Bible. ” …a town of 6,800 where corpses lie amid a scene of Biblical devastation”. (The Times, London)
  • Global Warming — The idea that the hand of man was directly responsible for the catastrophe, as opposed to the more neutral climate change. “…German Environmental Minister Jrgen Trittin remains stolid in his assertion that Hurricane Katrina is linked to global warming and America’s refusal to reduce emissions.” (Der Spiegel)
  • Hiroshima/Nuclear Destruction — Fresh in the mind of the media, following the 60th anniversary of the Hiroshima and Nagasaki bombings. “Struggling with what he calls Hurricane Katrina’s nuclear destruction, Mississippi Gov. Haley Barbour shows the emotional strain of leading a state through a disaster of biblical proportions”. (Associated Press).
  • Catastrophe — Sudden, often disastrous overturning, ruin, or undoing of a system. “In the Face of Catastrophe, Sites Offer Helping Hands”. (Washington Post)
  • Holocaust — Because of historical association, the word is seldom used to refer to death brought about by natural causes. ” December’s Asian catastrophe should have elevated “tsunami” practically to the level of “holocaust” in the world vocabulary, implying a loss of life beyond compare and as callous as this might make us seem, Katrina was many things, but “our tsunami” she wasn’t. (Henderson [NC] Dispatch)
  • Apocalypse — Referring to the prophetic visions of the imminent destruction of the world, as found in the Book of Revelations. ” Call it apocalyptic. Whatever you want to call it, take your pick. There were bodies floating past my front door. ” said Robert Lewis, who was rescued as floodwaters invaded his home. (Reuters)
  • End of the World — End-time scenarios which presage the Apocalypse. ” “This is like time has stopped Its like the end of the world.” (Columbus Dispatch)

Then there are those in the media linking Katrina with the direct intervention of the hand of an angry or vengeful God, though not necessarily aligned with Americas enemies. “The Terrorist Katrina is One of the Soldiers of Allah, But Not an Adherent of Al-Qaeda,” was written by a high-ranking Kuwaiti official, Muhammad Yousef Al-Mlaifi, director of the Kuwaiti Ministry of Endowment’s research center. It was published in Al-Siyassa. (Kuwait).

List of Top Ten Hurricanes

Etymology of the Name Katrina > Catriona > Katherine

Top Ten Disasters in US History

The Climate Change Question

Retired Hurricane Names

Future Hurricane Names (Global)

Note: Hurricane Alpha has now been named marking the busiest Atlantic Hurricane season on record … therefore the tropical ‘events’ were named beta, then gamma, delta … and it seemed they would go on through the Greek Alphabet. Here’s the entire Greek Alphabet:



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“Milan” Tops Fashion Buzz of 2015; Kate’s Baby Girl (if and when) currently at No

The Eighth Annual Analysis by the Global Language Monitor

NEW YORK, March 4, 2015 – Milan is the Top Fashion Buzzword for 2015 followed by, Suede, Booty, Kate’s Baby Girl, and Yellow Hues. Rounding out the Top Ten were Blue & White; Plus Size, Gingham, Shirt Dresses, and Trans Models. Wrapping up this year’s list are Denim, Flourishes, Corduroy, Retro Fashion, and Transparents.

Milan has been working hard to  re-establish  itself as the pre-eminent capital of Global Fashion, or at least to being consistently named as one of the Big Four. Milan last held the Top Spot in Global  Language Monitor’s annual ranking in 2008.  Much of the internet mediabuzz, not all of it positive, revolves upon these efforts to revive its ‘brand’.  [Update:  The recent reports from Milan were not favorable.]

“In a time besodden with violence and horrors perpetrated against women and girls, the world of fashion stands out as a beacon of self-affirming light to celebrate the inherent beauty and dignity of every woman, and her ability transform herself in whatever way she sees fit,” said Rebecca Roman, Manhattan-based Fashion Director for GLM.

Each year, the Global Language Monitor ranks the Top Global Fashion Capitals. in the latest ranking, New York topped Paris and London followed by Los Angeles, Barcelona, Rome, Berlin, Sydney, Antwerp, and Shanghai.  The Top Global Fashion for 2015 will be announced prior to Spring Fashion Weeks in the Fall. For the current list of the Top 50 Fashion Capitals Go here

 

The Top Fashion Buzzwords of 2015 follow:

Rank, Buzzword, Comment

  1. Milan — Lots of buzz and not all good as it tries to claw its way back to the top.
  2. Suede — Fifty shades of Suede.
  3. Booty — Last year it was underbutt, this year just butt (S/O To Kim K.).
  4. Kate’s Baby girl — A little princess waiting in the wings?
  5. Yellow Hues —  Dozens of yellow hues from which to choose:  Lemon yellow, marigold, primrose, saffron, vermillion, canary, ….
  6. Blue & White — Edging in on the Black & White.
  7. Plus Size — Models ahead of the curve(s).
  8. Gingham –Not talking about Little House on the Prairie here .
  9. Shirt Dresses — Even sweater dresses..
  10. Trans Models — Transgender Models now making an impact on the Red Carpet.
  11. Denim — This time as dresses.
  12. Flourishes — Fringe, Feathers and Tassels.
  13. Corduroy — Moving well beyond the halls of academe.
  14. Retro Fashion — Hmmm, this year retro moves on to the ’70s.
  15. Transparents — Sheers, and Peek-a-Boos.

Methodology:  GLM’s various word analyses are longitudinal in nature covering a number of years that varies with the particular analysis.  The rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people.  GLM analyses billions of web pages, millions of blogs, 300,000 print and electronic news organizations, and new social media sites as they emerge.  To qualify for GLM’s lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage.  Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.

Top Fashion Buzzwords of previous years include:

  • All Things New York (2014)
  • London (2013)
  • the Princess Effect (2012)
  • Kate Middleton (2011)
  • Lady Gaga (2010), and
  • Chiconomics (2009)
About the Global Language Monitor
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.
Today, from its home in Austin, Texas Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.



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New York Takes Top Global Fashion Capital Title from London, edging past Paris

The Global Language Monitor’s 10th Annual Survey

 The Difference between New York and Paris was 0.05%    And No. 4?  Los Angeles! Yes, LA.

February Fashion Weeks, 2014 New York and Austin, Texas — New York was reclaimed the title of the Top Global Fashion Capital from London, which had held the tile for 2011 and 2012.  Paris, which also won the title of the Top Global Fashion Capital for Haute Couture, finished in the No. 2 spot overall.  New York and Paris were separated by 0.05%, the closest in the 10-year history of the Global Language Monitor’s survey.   In another development, Los Angeles moved into the esteemed Big  Four status, moving up five spots from 2012.

Coming Later in 2014:  The Global Fashion Capital Institute

Midtown Manhattan
Midtown Manhattan

. The rest of the Top Ten included:  Barcelona, Rome, Berlin, Sydney, Antwerp, and Shanghai.    Berlin solidified its position, while Antwerp completed it steady climb, Sydney had a triumphal return, and Shanghai returns to what many consider its rightful place in the Top Ten.   Asia was well represented with Tokyo (11), Singapore (19), and Hong Kong (20) in the Top Twenty.  “New York City has, indeed, earned its Top Global Fashion Capital ranking through its disciplined, methodical yet creative approach to its fashion industry.” said Bekka Payack, New York-based Fashion Director  for The Global Language Monitor.

FT Logo

                                                                                                            Read Vanessa Friedman for a UK point of view.

“Paris, with the Top Haute Couture ranking, of course has a centuries-long heritage, having invented the very concept, also scored highly in the pret-a-porter category.  This year’s rankings also demonstrate the creative energy that is emerging worldwide in terms of fashion as a jobs, income and wealth generator, not to mention the prestige associated with exporting your fashion sense to the world.”

 

Read About the Top US Fashion Economic Powerhouses in AtlanticCities

 

Paris Fashion Globe
London Fashion Traffic by Big Ben

. The Top Global Fashion Capital Rankings are listed below, in the format:  Position, City, Change from 2012, and comment.

  1. New York (+1) — The Big Apple is back on top of the fashion world by slipping past Paris by .5%.
  2. Paris (+2) — The Top Global Fashion Capital for Haute Couture is surprisingly strong in pret-a-porter, also.
  3. London (-2) — London has enjoyed a fabulous two-year run and is now secure in its place in the top echelon for global fashion.
  4. Los Angeles (+5) — Zut alors! Tinsel Town in the Top Four? The result of the melding of the Red Carpet, the Industry (film, of course), and West Coast cool.
  5. Barcelona (-2)  —  Espana, again, places two Fashion Capitals in the Top Fifteen.  Barcelona also wins the Top Fashion Capital for Swimwear.
  6. Rome (0) — Rome may have Seven Hills but Italy now has Three Fashion Capitals (and Milan is No. 2).
  7. Berlin (+3)  — Berlin continues its steady rise moving deeper into the the elite ranks.
  8. Sydney (+7)  —  Sydney towers over OZ distancing (and distinguishing) itself, once again, from Melbourne.
  9. Antwerp (+2)  — Ah Antwerp, reverberations of the avant garde Antwerp Six continues into the 21st century.
  10. Shanghai (+12) —  As China further emerges onto the world stage, Shanghai leads the fashion charge.
  11. Tokyo (+9) — Tokyo made a leap in 2013 that many consider long overdue.
  12. Milano (-4)  —  Milan was the Top Global Fashion Capital back in 2009 and remains a strong contender for the top spot year-after-year.
  13. Florence (+3)  — Michelangelo, Leonardo da Vinci and Botticelli — A proud heritage to a thriving fashion industry in 2013.
  14. Madrid (-9) —  Still strong in 2013,  further cementing its place among the elite Fashion Capitals.
  15. Sao Paulo (-8)  — Again, the Queen of Latin American Fashion Capitals.
  16. St. Petersburg (+35)  —  Russian comes into 2014 with two Fashion Capitals in the Top Twenty, with Petrograd surprising  Moscow.
  17. Moscow (+18)  —  Apparently a rising tide does, indeed, raise all ships as Moscow comes back strong from 2012.
  18. Singapore (+1)  —  Basically standing in place (and a good  place to stand) but now trailing both Shanghai and Tokyo.
  19. Miami (+20)  —  Miami is, indeed, more than swimwear; and the fashion world apparently recognizes it
  20. Hong Kong (-8)  —  Down another eight spots this year but still a strong global presence.
  21. Prague (+24)  —  Prague continues its well-deserved ascension up the Fashion Capital ladder.
  22. New Delhi (+26)  —  A major move for Delhi, the result of ‘sticking to the knitting’ (its traditional strengths) and focusing on them.
  23. Krakow (+10)  —  Krakow continues it curious and continuous expansion of influence.
  24. Warsaw (+19)  —  Warsaw, too, is finding its stride as a major regional player.
  25. Dallas (+21)  —  The Big D is now the top US regional Fashion Capital.
  26. Melbourne (-5)  —  Still solid but falling further behind Sydney in the race for the OZ title.
  27. Cape Town (+27)  —  In a major surprise, Cape Town leaps over Jo-burg or, rather, Jo-burg falls behind the Mother City.
  28. Rio de Janeiro (-11)  —  Rio, which has the upcoming World Cup and Summer Olympics in 2016, needs to keep pace with Sao Paulo.
  29. Chicago (+21)  —  The City of Big Shoulders continues to reach out as a global fashion contender.
  30. Buenos Aires (-17)  —  Buenos Aires’s native-born son, Jorge Mario Bergoglio, has won a major fashion award, as the city itself flourishes as a regional Fashion Capital
  31. Dubai (-3)  — A burgeoning global presence and the No. 1 Fashion Capital in the Middle East.
  32. Toronto (+21)  —  Makes a major move to take the lead in Canada, over Toronto (by one) and Montreal (by 15).
  33. Vancouver (-2)  —  VanCity is developing its own, distinctive fashion sense, finding admirers the world over.
  34. Las Vegas (-10)  —  Las Vegas is attempting to build a brand-new fashion infrastructure.
  35. Amsterdam (-8)  — Creative impulses continue to flow outward from the Netherlands.
  36. Stockholm  (-4)  —  Stockholm is now the Nordic Fashion Capital, with good reason.
  37. Johannesburg (-19)  — Jo-burg, continues in its role as a major regional center influencer.
  38.  ienna (-1)  —  The ancient imperial citadel continues to exert its classic fashion sense.
  39. Bali (-25)  —  Bali is a serious Fashion Capital for Swimwear, a strong annual contender.
  40. Boston ( 4)  —  Boston brings a classic sense of traditional American design with flashes of innovation.
  41. Mexico City (+6)  —  Finding its footing as a major Latin American Fashion Capital
  42. Houston (+7)  —  One of the three Texas cities to emerge in recent years.
  43. Copenhagen (-13)  —  Copenhagen and Stockholm continue to contend for leadership in the Nordic World.
  44. Monaco (-19)  —  Monte Carlo is, well, Monte Carlo.
  45. Mumbai (-7)  —  Over the last few years Delhi has surpassed Mumbai as the Fashion Capital of the Subcontinent.
  46. Atlanta (+9)  —  Atlanta, is now the Fashion Capital, as well as the Capital of the New South.
  47. Santiago (-21)  —  A solid, yet idiosyncratic, fashion presence in the sphere of Latin American Fashion.
  48. Montreal (+4)  —  An Old World presence in a thriving New World metropolis.
  49. Caracas (-26)  —  Working hard to maintain its traditional yet advanced fashion sensibilities.
  50. San Francisco (-9)  —  Continues to thrive as one of the two centers of outre (and odd) fashion in the US.
  51. Abu Dhabi (-11)  —  There are more vibrant outposts of fashion that are contending to replace Abu Dhabi on this list.
  52. Bangkok  (-23)  — Bangkok’s  fashion reputation reflected the decline of civil order  in Thailand
  53. Austin (-11)  —  The other thriving center of outre (and odd) fashion in the US.
  54. Frankfurt (-18)  —  Berlin’s towering  fashion stature overshadows Franfurt am Main.
  55. Seoul (-21)  —  The emerging Fashion Capital continues to build on its distinctive sense of Asian style.
  56. The Watch List for 2014 includes: Auckland, Beirut, Jakarta, Kuala Lampur, Tel Aviv, and a number of cities in Africa.Top Fashion Capitals by Region Europe:  Paris, London, Rome, Barcelona, Berlin, Antwerp, Milano, Florence, Madrid, Monaco, Amsterdam,  Stockholm, Copenhagen, and Frankfurt.India: New Delhi, MumbaiAustralia: Sydney, MelbourneAsia: Shanghai, Hong Kong, Singapore, Singapore, Bali

    RSA:  Cape Town, Johannesburg

    Middle Europe:  St Petersburg, Moscow, Prague, Vienna, Krakow, Warsaw

    Canada:  Toronto, Vancouver, Montreal

    Mideast:  Dubai, Abu Dhabi

    Iberia:  Barcelona, Madrid

    Latin America: Sao Paulo, Rio de Janerio, Buenos Aires, Mexico City, Santiago, Caracas

    Regional US:  New York, Los Angeles, Miami, Dallas,  Chicago, Las Vegas, Boston, Houston,  Atlanta, San Francisco, Austin

    About the Global Language Monitor This exclusive ranking is based upon GLM’s Narrative Tracking technology.  NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge.

    The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

Heart emoji anointed 2014’s word of the year — Daily Dot

Heart emoji anointed 2014’s word of the year

AJ Dellinger— Jan 2, 2015 at 2:42PM | Last updated Dec 11, 2015 at 8:40AM

Emojis <3

The Internet broke language in 2014. The Global Language Monitor (GLM) has awarded the heart emoji as the most popular word in the English language.

“This is the first time an ideograph has captured Word of the Year honors,” the GLM explained in its 15th annual survey of the English language. “The Heart and Love emoji, emoticon, and variations thereof appear billions of times a day around the world—across languages and cultures.”

This perhaps shouldn’t be a surprise given the universality of emojis and emoticons—symbols that make sense no matter the language of the reader.

In its reasoning for crowning the heart emoji, the GLM pointed to data from FiveThirtyEight collected in June 2014 that showed the heart popped on Twitter feeds with a significant amount of regularity: 342 million appearances. That was more than any other emoji by a long shot. (The “tears of joy” emoji was the only one to come close, at 278 million.) And variations that included hearts were all over the place, appearing in 14 of the top 100 emojis.

Emoji Typewriter Keyboard

Clearly Twitter users <3 the heart emoji.

Also cracking the top 10 words were “vape,” “bae,” and “bashtag,” so maybe the best thing for the English language is that a word didn’t win because some of ours are becoming embarrassing.

In the top names and nouns of the year, Pope Francis was dethroned from his top spot in 2013 and was replaced by Ebola. The NSA also hung around in the top 10 after ranking third last year.

“Hands up, don’t shoot” was the most popular phrase of 2014.. “Global warming” and “climate change” shared the number three spot in 2013 and now occupy the three and four spots, respectively, meaning we’re talking about them a lot—unfortunately, too often followed by the words “is a hoax.”

GLM explained that its word of the year picks are “based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people.” To qualify for the list, the words must be used globally, have at least 25,000 citations, and appear in various forms of media the world-over. “The goal is to find the word usage that will endure the test of time,” the GLM said.

The organization employs a trend-tracking service called NarrativeTracker, which conducts real-time global Internet and social media analysis. “NarrativeTracker analyzes the Internet, blogosphere, the top 275,000 print and electronic global media (not limited to the English-language-based media), as well as new social media sources as they emerge,” it said. (Can a language tracker that still uses the term “blogosphere” be trusted?)

Below are all the top words, nouns, names, and phrases of 2014:

Top words of 2014
The Heart Emoji
Hashtag
Vape
Blood Moon
Nano
Photo Bomb
Caliphate
(White) privilege
Bae
“Bash” Tag
Transparency
Sustainable
Clickbait
Quindecennial
Comet

The Top Phrases of 2014
Hands Up, Don’t Shoot
Cosmic Inflation
Global Warming
Climate Change
War on Women
All Time High
Rogue Nukes
Near-Earth Asteroid
Big Data
Polar Vector
The Top Names of 2014
Ebola
Pope Francis
World War One
Médecins Sans Frontières
MH370
FIFA World Cup
Ice Bucket Challenge
Crimea
The Mid-terms
NSA
Prince George of Cambridge
Malala Yousafzai
Xi Jinping
President Obama
Sochi Olympics



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The Heart ♥ Emoji (for love) is Top Word, Pope Francis topped by Ebola as Top Name, “Hands Up, No Shoot” is Top Phrase

Pope Francis Topped by Ebola for Top Name of 2014 (see below)

“Hands Up, No Shoot” is the Top Phrase of the Year of 2014 (see below)

 

Emoji Hearts and Smily face

Documenting the year 2014 through English-language word usage

Global Language Monitor’s 15th Annual Survey of Global English

 AUSTIN, Texas,  December 2014  — The Emoji  ideograph for Heart (and Love)  is the Top Word for 2014 according to the 15th Annual survey of the English language by the the Global Language Monitor.  The Heart and Love emoji, emoticon, and variations thereof appear billions of times a day around the world — across languages and cultures.  This is the first time an ideograph has captured Word of the Year honors.
The GLM Word, Phrase, and Names of the Year lists are intended to provide a history of each year since 2000 through English-language word usage.

” Each emoji represents an emotion, expression, or state of mind, or a person, place or thing, so much so, that we see the birth of the AlphaBorg or AlphaBit.” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor.

NY Times Logo Large

http://learning.blogs.nytimes.com/2014/08/05/test-yourself-emoji/

“The English Language is now undergoing a remarkable transformation unlike any in its 1400 year history —  its system of writing, the Alphabet, is gaining characters at amazing rate.  These character are ideographs or pictographs that are called emoji and emoticons.   There are about a thousand emoji characters now officially recognized by Unicode Consortium, the official keepers of coding that forms the basis of the Internet.  They regularly review new suggestions with the next 37 or so being finalized for June 2015.  Then the new emoji can be embedded in any number of devices for any number of languages.




“The AlphaBIT now includes letters, numbers, the diacritical marks that compose emoticons, as well as clever electronic solutions that provide real-time access to more than hundreds of emoji.”

GLM’s top words, phrases and names this year represent some five continents, which continues to confirm the ever-expanding nature of the English language.

Example of Emoji Keyboard

The figure below shows an Emoji keyboard for Apple.  When you select the Emoji keyboard, you will see a new key on the bottom row, which looks like an stylized globe.

Emoji-Keyboard

You click this key to access a number of emoji ideographic menus for differing classes of  emoji.  In this way the key doesn’t present a single letter, number, or diacritical mark but rather access to hundreds or thousands of emoji.

The following figures show the Top 7 Emojis on a specialized Twitter feed for 24 hours back in June 2014.  Fourteen of the Top 100 were heart-based.

Top 7 Emoji with Numbers

At last count there are now some 722 characters, with another 250 being made available during the next year, and 37 more due for approval in June 2015.

The Top Words of 2014 follow.

Rank / Word / Comments

  1. The Heart ♥ Emoji (for love) —  The Heart ♥ Emoji (for love) is the Top Word of 2014.  Each emoji represents an emotion, expression, or state of mind, or a person, place or thing.
  2. Hashtag  — The re-invented pound-sign becomes evermore powerful.
  3. Vape  — Smoking an electronic or e-cigarette, shorthand for vaporize, or vaping.  Vapers are banned from indoor vaping in New York and other locales.
  4. Blood Moon — Four total eclipses of the moon in eighteen-month span.  Some Christians see it as the presaging a “lunar apocalypse”.
  5. Nano — From Greek for dwarf, small; now 1 billionth of a meter, and any number of words surrounding nano technology.
  6. Photo Bomb — Breaking into a ‘pre-arranged” photograph without authorization resulting in often humorous outcomes.
  7. Caliphate — Literally, a land ruled by an Islamic Caliph typically governed under Sharia Law.
  8. (White) privilege — The alleged advantages of having lighter colored skin in a diverse society.
  9. Bae — Term of endearment for one’s object of desire.
  10. “Bash” Tag — Using a hashtag to undermine your frenemies.
  11. Transparency —  That state of government openness that is apparently unachievable in the Western World.
  12. Sustainable — The Jimmy Carter of words; keeps getting stronger since it was WOTY  in 2006.
  13. Clickbait — A link  you just have to click on, though its more of a paid-for bait-and-switch.
  14. Quindecennial  —  Fifteen year anniversary; 2014 is the quindecinnal of the 21st century.
  15. Comet — Comet 67p has a visitor from the Rosetta Spacecraft.
OK is most understood word in the world, again.  See more.
.

The Top Phrases of 2014

Rank / Phrase / Comment

  1. Hands Up, Don’t Shoot — Demonstrators’ continued chant after shooting of unarmed suspect in Ferguson, Missouri.
  2. Cosmic Inflation — The explosive growth of the Universe from virtually nothing.  OK, there was something nowadays called the Singularity, sized about a billionth of a billionth of an inch.  More evidence emerges that the Big Bang is settled science.
  3. Global Warming — The past is prologue here. 15,000 years ago New York City was buried under 5,000 meters of ice.
  4. Climate Change – Add ‘anthropogenic’ warming to this fact:  the existence of  the Bering Land Bridge 20,000 years ago suggests that the Oceans were some 100 meters lower than today. (That’s about a football field.)
  5. War on Women — In the Islamic state, women and young girls (10 and older) are stolen and then sold into sexual slavery or forced into involuntary marriages. And this after watching the beheading of their husbands, sons and brothers.
  6. All Time High — Many see this all-too-prevalent description of many world markets as more of a warning that a cause for celebration.
  7. Rogue nukes — Sources state that Iran can now assemble a bomb in two weeks.  This is going from hypothetical to reality.  (If true, International Inspection Effort:  Fail.)
  8. Near-Earth Asteroid —  Admittedly more of a space rock than an asteroid but it did create significant property damage as well as injuries before crashing into a Russian lake.
  9. Big Data  — No 1 on the current High Tech Buzzword list, ushering in a global transformation in how data is processed, analyzed, and transformed into solutions.
  10. Polar Vector — An unusually long-lived Polar Outbreak plunging deep in the Southern territories.

.

The Top Names of 2014 

Rank /Name / Comments

  1. Ebola — The Ebola Virus Disease (EVD) is a highly contagious, often fatal, hemorrhagic  disease.  The current outbreak started in West Africa earlier this year and has claimed some 5,000 lives as of this writing.
  2. Pope Francis —  The most highly cited name, again.  The  former Jorge Mario Bergoglio, the 266th Pope of the Catholic Church, born December 17, 1936 in Buenos Aires.
  3. World War One — A conflict from the early 20th century that many historians are beginning to understand as incomplete.
  4. Médecins Sans Frontières — Doctors Without Borders, is a Nobel Peace Prize winning NGO founded in 1971.  Heroically, involved in current Ebola epidemic.
  5. MH370 — Malaysia Airlines Flight 370 that disappeared on Saturday, 8 March 2014, while flying from Kuala Lumpur to Beijing, with 239 passengers and crew.
  6. FIFA World Cup —  Better known simply as the World Cup, in 2014 won by Germany over Argentina (and heavily favored Brasil).
  7. Ice Bucket Challenge —  A popular charity-based fund-raising activity to generate funds for ALS.  The stunt involves pouring buckets of water and ice over the heads of the participants.
  8. Crimea — Reminder to Mr. Putin and the history-conscious (and poetically inclined):  The Charge of the Light Brigade did not end well.
  9. The Mid-terms — The US national election held during non-Presidential election years, hence the name, Mid-term.
  10. NSA — The National Security Agency of the US collects intelligence through clandestine means of both foreign and (to the surprise of many) domestic sources.
  11. Prince George of Cambridge.  5a.  HRH Georgie — Nickname of Prince George of Cambridge, son of ‘Wills and Kate.”  Watch this space as a ‘sister?’ enters the family.
  12. Malala Yousafzai  — Two years ago named co-name of the Year by GLM,  this year the co-winner of the Nobel Peace Prize.The Pakistani girl shot by terrorists for promoting the right to education for  girls.
  13. Xi Jinping — “Steady as she goes,” as his term proceeds as China’s paramount leader.
  14. President Obama – ‘Hope and Change’ retreats even  further into history as Obama’s second term troubles mount.
  15. Sochi Olympics — The XXII Olympic Winter Games that took place 7 to 23 February 2014, in Sochi, Russia.

Methodology:  GLM’s Word of the Year rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people.  To qualify for these lists, the words, names, and phrases must meet three criteria:  1)  found globally, 2) have a minimum of 25,000 citations, and 3) have the requisite ‘depth’ and ‘breadth’ of usage.  Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular professional or social group or geography.  The goal is to find the word usage that will endure the test of time.

GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 275,000 print and electronic global media (not limited to the English-language-based media), as well as new social media sources as they emerge.
The Top Words, Phrases, and Names since the Turn of the Century 

2013:
Top Words: No. 1  ‘404’, No.2 Fail, No.3 Hashtag
Top Phrases: No. 1 Toxic Politics, No. 2 Federal Shutdown, No.3 Global Warming/Climate Change
Top Names: No. 1. Pope Francis, No. 2 ObamaCare, No.3 NSA

2012:
Top Words: No. 1 ApocalypseArmageddon, No.2 Deficit, No. 3 Olympiad
Top Phrases: No. 1 Gangnam Style, No. 2 Climate Change/Global Warming, No. 3 Fiscal Cliff
Top Names: No. 1 Newtown and Malala Yousafzai, No. 3 Xi Jinping

2011:
Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Arab Spring, No. 2 Royal Wedding, No.3 Anger and Rage
Top Names: No. 1 Steve Jobs, No. 2 Osama bin-laden and Seal Team Six, No.3 Fukushima

2010:
Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Anger and Rage, No. 2 Climate Change, No. 3 The Great Recession
Top Names: No. 1 Hu Jintao, paramount leader of China, No. 2 iPad, No. 3 Barack Obama

2009:
Top Words: No. 1 Twitter, No. 2 Obama-, No. 3 H1N1
Top Phrases: No. 1 King of Pop, No. 2 Obama-mania, No. 3 Climate Change
Top Names: No. 1 Obama, No. 2 Michael Jackson, No. 3 Mobama

2008:
Top Words: No. 1 Change, No. 2 Bailout, No. 3 Obama-mania
Top Phrases: No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”
Top Names: No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps

2007:

Top Words: No. 1 Hybrid (representing all things green), No. 2: Surge
Top Phrase: Climate Change
Top Name: Al Gore

2006:
Top Word: Sustainable
Top Phrase: Stay the Course
Top Name: Dafur

2005:
Top Words: No. 1, Refugee No. 2: Tsunami No. 3: Katrina
Top Phrase: Outside the Mainstream
Top Name: (acts of ) God

2004:
Top Word: Incivility (for inCivil War)
Top Phrase: Red States/Blue States No. 2: Rush to War
Top Name: Dubya/Rove

2003:
Top Word: Embedded
Top Phrase: Shock and Awe, No. 2: Rush to War
Top Name: Saddam Hussein, No. 2 Dubya

2002:

Top Word: Misunderestimate

Top Phrase: Threat Fatigue
Top Name: W (Dubya)

2001:
Top Word: Ground Zero
Top Phrase: ‘Lets Roll’
Top Name: The Heros

2000:
Top Word: Chad
Top Phrase: Dot.com
Top Name: W (Dubya)



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For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

30 – 30 – 30




Read the Global Language Monitor in 28 Languages

April 11, 2010 Aspen, Colorado,  You can now read the Global Language Monitor in twenty-eight languages through the Mojofiti family of blogs.



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No noising, please.

BMW Group Award für Interkulturelles Engagement Aktuell
To read this article in German (and 27 other languages) go to our sister site, Mojofiti.

No noising, please.

Vor kurzem erzielte die englische Sprache einen Weltrekord. Mehr als eine Million Wörter umfasst das Englische nun, laut dem in Austin (Texas) ansässigen Global Language Monitor (GLM), einer Institution, die seit 1999 die Anzahl der Wörter in der englischen Sprache zählt. Zum Vergleich: Die spanische Sprache umfasst etwa 275.000 Wörter, Französisch gerade einmal 100.000.
„Englisch ist eine offene Sprache und absorbiert Wörter sehr schnell“, so der Linguist, Wortanalyst und Gründer des GLM Paul Payack. „Die Franzosen sagen nicht Computer sondern L’Ordinateur. Amerikaner haben kein Problem mit Wörtern wie ‚Kindergarten‘ oder ‚Croissant‘. Sogar ‚Ketchup‘, die Bezeichnung für ein urtypisches amerikanisches Produkt, ist eigentlich ein Wort aus dem Kantonesischen.“

Durch die weltweite Verbreitung der englischen Sprache, erst durch das britische Empire und später durch die von den USA vorangetriebene Globalisierung, hat sich die Aufnahme neuer Wörter noch beschleunigt, so Payack.

Eine noch fundamentalere Evolution erlebt die Sprache jedoch durch die Entkopplung der englischen Muttersprachler von der Verwendung „ihrer“ Sprache. „Wenn sich ein Chinese und ein Franzose unterhalten, dann höchstwahrscheinlich auf Englisch“, erklärt Payack. „Englische Muttersprachler sind daran gar nicht mehr beteiligt. Nun reden diese beiden aber natürlich kein Oxford-Englisch, sondern eine sehr regional geprägte Variante des Englischen: Der Chinese fügt vielleicht am Ende einer Frage ein typisches chinesisches Fragewort wie „ma“ ein und der Franzose benutzt französischen Satzbau.“

So entsteht beispielsweise das Phänomen des sogenannten „Chinglish“ oder „Spanglish“, Mischungen aus dem Englischen und Chinesischen oder Spanischen. Neben neuen Wörtern wie „no noising“ statt „quite please“ oder „airline pulp“ für „airline food“, entstehen so auch ganz neue Sprachstrukturen. Die pure Menge der Nichtmuttersprachler, die Englisch in ihrem täglichen Leben verwenden, ist zu einer treibenden Kraft in der Entwicklung der Sprache geworden. Dieser Prozess führt zur Entstehung einer Spielart des Englischen, die man zum Beispiel auf internationalen Tagungen oder anderen Gelegenheiten beobachten kann, bei denen viele Nichtmuttersprachler gemeinsam auf Englisch kommunizieren. „An Universitäten und in Unternehmen auf der ganzen Welt und vor allem im Internet: Überall und zu jeder Zeit wird englisch von zahllosen Nichtmuttersprachlern gesprochen. Das führt mit Sicherheit zur größten Evolution, die die englische Sprache jemals erlebt hat”, so Payack. „Auch wenn das sehr lange dauern würde, ein solcher Prozess könnte sogar zur Entstehung einer vollkommen neuen Weltsprache führen.“

Solche Szenarien, die konservative Sprachschützer in den Wahnsinn treiben würden, lassen Sprachforscher wie Paul Payack jedoch kalt. Im Gegenteil: Payack begrüßt den Wandel. „Wir haben keine Institutionen die bestimmen, so wird Englisch gesprochen und so nicht. Die englische Sprache bleibt flexibel und kann sich der Zeit anpassen. Ich denke, das ist auch besser so.“

Webseite des „Global Language Monitor“:
https://www.languagemonitor.com



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GLM 2011 Posts Retrospective

Danger of long-term effects Fukushima fallout little discussed in media

 

Prevailing view harmless, Opposing views called laced with hysteria

AUSTIN, Texas. March 23, 2011. With radioactive elements from Japans Fukushima Daiiachi disaster finally reaching the continental US this week, the Global Language Monitor’s NarrativeTracker has found that the possible long-term dangers of Fukushima Daiiachis radioactive fallout has been little discussed in the media. In fact, there has been little or no discussion of the ongoing debate about assessing the long-term risks associated with Cesium-137 and Iodine-131, etc.

The prevailing view of the global print and electronic media is to pronounce the radioactive elements harmless, which is in direct contract to the accepted view of the National Academy of Sciences, the Nuclear Regulatory Commission, and many others. In fact, the discussion that does appear, labels opposing views as irrational or laced with hysteria, as in a recent article in the New York Times.

According the the Global Language Monitors NarrativeTracker there have been only two references to the controversy in the past week in the major global media, or even to the fact that the analysis of the heath impact of the escaped radiation could be far off base. An article in the Malaysian Star was the most insightful. Even on the web news side, NarrativeTracker picked up fewer that half a dozen references to the controversy in the last week.

On the Internet and in Social Media, there were some 10,000 references to the controversy, which pales in comparison to news about, say Charlie Sheen (who has hundreds of million citations). In addition, there were about three million references to the harmless effects of the Fukushima fallout, with about 7,000,000 references to its dangers.

Therefore, the prevailing and accepted view of the National Academy of Sciences, the Nuclear Regulatory Commission, and, for that matter, the US Congress has been overlooked in the global media discussion. This is the view that holds sway in legislation ranging from the regulation of cigarettes, CT scans and the Hanford Reservation cleanup. In addition to the risk to human life, billions of dollars in government are at stake.

The controversy concerns Linear No Threshold (LNT) methodology to calculate risk from exposure to radioactive elements. The LNT dose-response relationship is used to describe the relationship between radiation dose and the occurrence of cancer. This dose-response model suggests that any increase in dose, no matter how small, results in an incremental increase in risk. The U.S. Nuclear Regulatory Commission (NRC) accepts the LNT hypothesis as a conservative model for estimating radiation risk.

There are two competing theories here.

1. There is no lower-level threshold to the threat from radioactive exposure. Basically this means that even a small exposure to radioactivity will increase the chance of cancer occurring in a corresponding small percentage of the population. The smaller the exposure, the smaller the risk, but the risk never falls to zero.

2. There is a lower-level threshold to the threat from radioactive exposure. This is model that the media has adopted in claims that the fallout is harmless while still recognizing that it is harmful in large doses. Some scientists adhere to the radiation hormesis model that radiation might even be beneficial in very low doses

The LNT model is generally accepted by most governments and scientific agencies and predicts higher risks than the threshold model. Because the current data is inconclusive, scientists disagree on which methodology should be used.

However, the fact that there has been little or no discussion of the topic in the media is cause for concern.

Tags: cesium-137, Cigarettes, CT scans, fallout, Fukushima, Fukushima Daiichi, Hanford, iodine-131, Linear No Threshold, LNT, National Academy of Sciences, NRC, Nuclear Regulatory Commission

 

Japanese Disasters Need-to-Know Glossary Update

Added: Chest x rays, Black swans, Dinosaur extinction event, Two packs-a-day

AUSTIN, Texas, March 21, 2011 (Updated Daily) The Global Language Monitor has assembled the Japanese Disasters Need-to-Know Glossary to help understand the sometimes obtuse and ofter obscure terminology used in describing the concurrent Japanese Disasters that we are now witnessing.

We will add to the document as events continue to unfold.

This is a tragedy of unprecedented proportions.

We believe it is our responsibility to help people around the globe more fully understand the depth of the destruction and the nature of the circumstances that have already have and continue to unfold, said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor.

Can Your Family or Business Survive a Disaster for Three Days

Term Definition
1.6 microseconds Number of microseconds the Earths spin was increased by the Sendai earthquake
9.0 magnitude The Japanese quake was 9.0 on the Richter Scale. This makes it about 700,000 times more powerful than last years Haitian earthquake. (See Richter Scale.)
12.5 magnitude Theoretical magnitude of the Chicxulub asteroid impact 65,000,000,000 years ago that led to the extinction of the dinosaurs. (However, mammals live through it.)
900 kph The waves of the tsunami traveled traveled about as fast as of typical passenger jetliner (About 560 mph/900 kph)
Black Swan Black Swan: rare but Nation-destroying disasters: an asteroid hitting the earth; a super volcano (Yellowstone Caldera) rending half a continent lifeless; a solar flare that destroys all modern communication systems. The Japanese Tri-Crisis qualifies as a Black Swab.
Cesium-137 Metal of the Alkali group that can signal the presence of a nuclear reaction. The half-life of Cesium 137 is 30 years. This means it would take about 200 years for something contaminated with it to lose all signs of radioactivity. Its name is derived from the Latin for a bluish-gray color
Chernobyl The Chernobyl incident in Ukraine in 1986 was considered the worlds worst nuclear accident until now. A carbon-fed fire sent the radioactive elements high into the atmosphere affecting every country in Europe.
Chest X Ray Each chest x ray exposes you to about .04 mSv. A major surgery might require 1,000 x rays, which would result in 40 mSv. A single CT heart scan results in a 12 mSv exposure.
China Syndrome Theory that a molten nuclear core breeches its containment vessel (in the US) and proceeds through the Earths core all the way to China. This is not actually possible. (See Tierra del Fuego syndrome.)
Containment Building (or vessel) Reinforced concrete structure made to serve as final barrier to entrap radioactive gases
Earthquake Shaking of Earths crust due to underlying tectonic forces
Epicenter The center of the earthquake, ofter miles underground.
Fuel Rods The affected Japanese reactors have thousands of 12-foot long, zirconium-alloy fuel rods. Each contain thousands of uranium-oxide ceramic pellets. The fuel rods are densely packed into the reactor.
Fukushima 50 The fifty workers serving as the final defense against a catastrophic meltdown at Fukushima Daiichi.
Fukushima Daiichi The nuclear reactors site with six boiling water reactors. 1, 2 and 6 were built by General Electric. 3, 4 and 5 were built by Toshiba. Fukushima Daiichi is 241 km (150 miles) from Tokyo.
Half-Life The time it takes radioactive material to expend one half of its radioactivity. The longer the half-life, the more dangerous the material.
Hiroshima Bomb The Hiroshima atomic bomb was detonated on August 6, 1945. Its yield was estimated between 13 and 18 kilotons of TNT. It was set equivalent to a 6.2 magnitude quake.
IAEA International Atomic Energy Agency is headquartered in Vienna.
Indian Ocean Tsunami The Indian Ocean Tsunami on Boxing Day in 2004 resulted in waves over 18 meters (50 feet) high. Over 250,000 people were killed, some 5,000 km (3000 m) away.
International Nuclear and Radiological Event Scale (INES) The INES, introduced in1990 by the IAEA, has seven levels, with 1-3 considered incidents and 4-7, accidents. The Fukushima incident was recently moved from Level 4 to 5 (equivalent to Three Mile Island). Chernobyl is the only Level 7 accident on record.). The French Nuclear Agency suggests Fukushima to be a Level 6.
Iodine-131 Iodine-131 is a highly radioactive element that signifies at least a partial meltdown. The half-life of Iodine-131 is about 8 days, which means that it decays far faster than Cesium-137. The radioactive iodine is concentrated in the thyroid, however taking iodine potassium tablets fill the thyroid to capacity so the radioactive Iodine -131 is more likely to be excreted.
Krakatoa Indonesian Volcano that exploded in 1883 with a force equivalent to 8.5 magnitude (and some 200 megatons). Purported to be the loudest sound ever heard up to 5,000 km (or about 3,000 miles). The sound waves were measured to circle the earth seven times.
Linear No Threshold Model LNT basically it means that even a small exposure to radioactivity will increase the chance of cancer occurring in a corresponding small percentage of the population. The smaller the exposure, the smaller the risk, but the risk never falls to zero. The LNT model is generally accepted by most governments and scientific agencies, but is considered controversial in some scientific circles. This is why you hear conflicting views from experts on the cancer risk.
Meltdown When a core meltdown catastrophic melting of the core of a nuclear reactor due to a loss of cooling
No. 5 The earthquake was the fifth strongest since 1900.
Nuclear reactor Devices that use chain reactions of fissionable materials to boil water to create steam. The steam runs through turbines to create power.
Plate tectonics Theory that the continents rest on plates that drift into each other, causing earthquakes and mountain building
Prefecture States or Provinces of Japan. There are 47 prefectures.
Richter scale The logarithmic scale that measures the strength of an earthquake named after Charles Richter. It is a base-10 logarithmic scale. This means that an earthquake that measures 3.0 is 10 times more powerful that one measuring 2.0. The scale is open-ended, though the 1960 Chile quake measured at 9.6.
Sendai Earthquake At 9.0 the Sendai earthquake was the fifth largest since 1900. The Sendai quake was equivalent to about 100,000 Hiroshima-class bombs.
Sievert and millisievert (and millisievert) A unit of measurement for radiation dosage. According to the World Health Organization, the average person is exposed to about 3 millisieverts a year from natural sources and 3 mSv from human-made sources.
Three Mile Island In 1979 Unit No. 2 of the Three Mile Island Nuclear Generating Station near Harrisburg, Pennsylvania experienced a partial meltdown. Later it was found that the molten radioactive material penetrated within 1 centimeter of breaking through the containment barrier. Because of its location and the prevailing wind patterns, the fallout could have traveled over the heavily populated Eastern Seaboard, passing over Philadelphia, New York and possibly Boston with a population of more than 30,000,000.
Tierra del Fuego Syndrome The China Syndrome when applied to the Far East (See China Syndrome.)
Tokyo Capital of Japan with more than 30,000,000 people in its metropolitan area.
Tsar Bomba The largest hydrogen bomb ever detonated, by the Soviet Union in 1961. It was about equal to a 7.8 magnitude quake in the general range of the San Francisco earthquake 0f 1908 and the Mount Saint Helens volcanic explosion in 1981.
Tsunami From the Japanese tsu (harbor) and nami (wave); waves caused by undersea land movement; usually caused by earthquakes. A tsunami gathers destructive force as it nears land. Depending on the configuration of the shoreline, wave rise over ten-times in height.
Two Packs a Day Smoking two packs of cigarettes a day exposes you to about 17 mSv per year. Smoke for a lifetime thats 850 mSv.
Tags: Black Swan, cesium-137, Chernobyl, chest xray, China Syndrome, containment building, containment vessel, CT scan, earthquake, earthquake magnitude, epicenter, fifth strongest earthquake, fuel rods, Fukushima, Fukushima Daiichi, half-life, Indian ocean tsunami, iodine-131, Japanese casualties, Krakatoa, Linear No Threshold Model, meltdown, millisievert, nuclear reactor, partial meltdown, plate tectonics, Prefecture, radiation exposure, sievert, speed of a tsunami, three mile island, tierra del fuego syndrome, tokyo, Tsar Bomba, Tsunami, Two packs a day
Posted in DisasterTracker | No Comments

 

Casualties in Japan Disasters could reach 25,000 or more

AUSTIN, Texas, March 14, 2011 According to Global Language Monitors NarrativeTracker Technology the ultimate number of casualties resulting from the Japanese Quake and Tsunami should ultimately climb to over 25,000 and possibly reaching 50,000, or more.

The depth of this tragedy is even deeper than what we had already imagined it to be said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. Only our understanding of the true magnitude of the tragedy, will enable us to move beyond it, to rebuild what needs to be rebuilt and renew what needs to be renewed. Our hearts and prayers go out to the families of those who were struck down and the survivors who carry on.

The analysis is based on NarrativeTrackers analytical methodologies. Statements by public, corporate and military officials as well as outside agencies and various experts were complied and examined with appropriate trendlines extrapolated. The progression has been noted from the earliest reports where casualties were said to be several hundred, then nearly a thousand and now in the tens of thousands.. At the same time, GLM noted the many reports of still-missing trains, ships, and good-sized villages where fewer than half the population has as not yet been accounted for.

The analysis compared trends in casualty-reporting with several disasters including the Haitian earthquake, Hurricane Katrina s inundation of New Orleans, and the Southeast Asia Tsunami.

The analysis assumes that there are no deaths associated with the partial meltdowns of a number of nuclear reactors. GLM notes that this is an analysis is an estimate that is based on trending factors and should be considered as such.

Posted in Analysis, DisasterTracker, NarrativeTracker, Top News | No Comments

 

You can read relevant articles from the GLM archive, such as “Five Years Later, Katrina Continues to Impact Language and “Media Abounds with Apocalyptic-based Messages in Wake of Katrina”.

 

 

Charlie Sheen Tops Gaga, Obama, Kate Middleton Palin in Social Media

However Ranks No. 18 in the Global Print and Electronic Media

Austin, TEXAS.  March 9, 2011.  If it seems as if the actor Charlie Sheen has been everywhere you look or listen, from your smart phone to the Internet to your favorite social media site, you are correct. In an exclusive analysis released earlier today, the Global Language Monitor has found that Sheen tops all Internet and social media discussions with followed by the iPad, Lady Gaga, President Obama and Sarah Palin. Rounding out the Top Ten were David Beckham, Bill Gates, Julian Assange, Nicolas Sarkozy and Kate Middleton.

If it seems as if Charlie Sheen is everywhere you look or listen , that is because it is true He is everywhere and apparently everywhen,” said Paul JJ Payack, president and chief word analyst for the Global Language Monitor.   “The growing pervasiveness of Social Media only enhances this Global Echo Chamber. However, when you insert an editorial process in between the news and the audience Mr. Sheen tumbles to No. 18, following the major newsmakers of the time.”

Check the Reuters Story

The analysis was completed on March 8.  The analysis focused on individual people and things (such as the iPad). Broader topics, such as climate change the Mid-East Unrest were excluded from the analysis.  For this analysis, GLM analyzed the Internet, Blogosphere, and Social Media together. The Global Print and Electronic Media were analyzed separately. That analysis is discussed below.

The Top Twenty Persons of interest on the Internet and Social media list follows.

1 Charlie Sheen
2 iPad
3 Lady Gaga
4 Barack Obama
5 Sarah Palin
6 David Beckham
7 Bill Gates
8 Julian Assange
9 Nicolas Sarkozy
10 Kate Middleton
11 Hosni Mubarak
12 Muamaar Gaddafi
13 Bill Clinton
14 Queen Elizabeth II
15 Silvio Burlusconi
16 David Cameron
17 Angela Merkel
18 Vladimir Putin
19 Hu Jintao
20 Pope Benedict XVI
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In the Top 75,000 Print and Electronic media sites Charlie Sheen ranks as No. 18, which shows what happens when you have an editorial process that helps discern which news is most significant for the reader. For those sites the Top Stories concerned Barack Obama, Nicolas Sarkozy, Hosni Muburak, Angela Merkel and David Cameron. Completing the Top Ten were Silvio Burlusconi, Julian Assange, Bill Clinton, Sarah Palin and lady Gaga.

The Top Twenty Persons of Interest in the Global Print and Electronic Media follows.

1 Barack Obama
2 Nicolas Sarkozy
3 Hosni Muburak
4 Angela Merkel
5 David Cameron
6 Silvio Burlusconi
7 Julian Assange
8 Bill Clinton
9 Sarah Palin
10 Lady Gaga
11 Vladimir Putin
12 Hu Jintao
13 Muamaar Gaddafi
14 iPad
15 Queen Elizabeth II
16 David Beckham
17 Kate Middleton
18 Charlie Sheen
19 Pope Benedict XVI
20 Bill Gates
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The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, as well as accessing proprietary databases. The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity.

About Global Language Monitor

Austin-based Global Language Monitor is the pioneer in web-based media analytics. Founded in Silicon Valley, GLM collectively documents, analyzes and tracks trends in language usage worldwide, with a particular emphasis upon the English language.

GLM is particularly known for its Word of the Year, political analysis, college and university rankings, High Tech buzzwords, and social media analytics. One of its algorithmic methodologies is the NarrativeTracker for Internet and social media analysis. NarrativeTracker is based on the national discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the print and electronic media, as well as new social media sources (such as Twitter).

For more information, go to www.LanguageMonitor.com, call 1.512.801.6823, or email pjjp@post.harvard.edu.

Tags: Beckham, Bill Gates, Burlusconi, Charlie Sheen, IPad, Julian Assange, Kate Middleton, Lady Gaga, Merkel. Cameron, Muiburak, Obama, Sarah Palin, Sarkozy
Posted in NarrativeTracker, Predictive Quantities Indicator, Social Media | No Comments

Social Media Have Become Warrior Media

Social Media as a Strategic Weapon

By Edward ML Peters and Paul JJ Payack

Austin, Texas. March 1, 2011 An analysis by the Global Language Monitor has found that a new weapon has recently been detected in the worlds strategic arsenal.

According to Paul JJ Payack, President and Chief Word Analyst of GLM, To the uninitiated, it might appear to be part neutron bomb, which destroys only living things with little collateral damage, part some as yet unidentified weapon, which has the ability topple dictators, regimes and unsuspecting governments while rendering both living things and physical structures unharmed.

We are speaking, of course, about Social Media (Twitter, Facebook, YouTube, etc.), which have the apparent ability to re-align the social order in real time, with little or no advanced warning.

In June 2009, we named Web 2.0 the 1,000,000th word in Global English.  Many in the media were confused by our definition: the next generation of products and services from the web, currently beyond imagination.  Later in 2009, we named Twitter the word of the year.  Some were surprised when we defined Twitter as the ability to encapsulate human thought in 140 characters. They were thinking of Twitter as a means for BFFs to gratuitously unfriend each other. We were thinking of it as a radical new form of communication.

Social Media is adhering to its etymological roots more tightly than one might expect. The word social ultimately derives from secg, an Old English word for warrior. The social media warrior now understands that the role of social media is not a fad but a mechanism to better understand socio-economic trends and issues in real time.

So it is even more surprising that the events of the last six weeks in the Middle East appear to have come as a shock to the Western Powers and Global Media.

Again.

Three years ago the media was shocked when an unexpected series of financial events set the global financial markets spinning out-of-control. In retrospect, we now see that only the strongest intervention of the Western Central Banks prevented what was horrific into becoming something downright catastrophic. The Western economies still suffer from the consequences.

A few month later, the media was shocked by the unprecedented run of a relatively unknown and untested Black man to the presidency to the United States. (Undoubtedly, it would have been shocked if his primary nemesis, the current US Secretary of State, had successfully navigated her campaign to become the first female president of the United States.)

Then a year ago, the media was shocked by 1) the rise of the Tea Party, 2) the shellacking the President took in the Mid-term elections, and 3) now the upheavals in the Middle Eastern world that appear to have come as a shock to both the Western Powers and Global Media.

At least we are consistent in our on-going sense of shock.

The question becomes why do we continue to be shocked whenever we witness this new reality foisted upon us by means of communications never before imagined Obviously, even to the casual observer, there is an on-going global transformation of industries, wealth and influence as evidenced by the evolving role of nation-states, the rise of Non-governmental Organizations (NGOs), and the proliferation of trans-national causes and corporations that is apparently out of the span of command of many contemporary institutions.

Read More From These Authors on The Hill

The question remains: why the surprise Why the sense of shock Weve seen this all before, but have apparently lacked the vision to put it all together. A common thread among recent strategic advances is that all are new forms of communications. We should keep this in mind and not dismiss social media as a passing fad for the young and foolish, but rather as new tools, new social instruments, or even strategic weapons that can, will and are having societal and strategic influences around the globe today.

So once again we have a list of surprises to confront:

People voting with their thumbs
Simultaneous uprisings in the Middle East
Long-ingrained totalitarian dictatorships falling
Christian and Muslim groups celebrating together
And our astonishment only continues to grow as the future unfolds.

After all, weve never seen anything like this before.

Again.

Tags: Facebook, Middle East Uprisings, NGO, Social Media, Strategic Weapons, Twitter, YouTube
Posted in Analysis, High Tech Buzzwords, NarrativeTracker | No Comments

 

Did Watson Really Beat Humans on Jeopardy We Think Not!

Analysis into the natural language processing claim.

AUSTIN, TEXAS. March 1, 2011 An analysis by the Global Language Monitor has found that Watson, the IBM Computer specifically designed to compete on the Jeopardy television show was not the victory of a machine tackling natural language processing that many had been led to believe but rather a a massive marketing coup, as described in the Boston Globe.

When Watson bested two live-wear, carbon-based lifeforms named Ken Jennings and Brad Rutter, on the Jeopardy Television show a few days ago, it was widely viewed as a great advance in natural language processing. Natural Language Processing is concerned with the interactions between computers and human (natural) languages.

As Ben Zimmer in the New York Times put it, Watson ‘came through with flying colors.’ And he was certainly not alone in his judgment. There were many comparisons to the John Henry man vs. machine tale where the legendary steel-driving railroad man challenges a steam hammer, and wins, only to collapse and die shortly thereafter. It appeared as if the entire media went a little bit gaga (no pun intended) with stories on this great milestone in cyber (and possibly human) history.

Is this analysis true As Steve Colbert might put it, there is some truthiness in the statement. Watson did, in fact, best his human competitors, but if we are to speaking truthiness to power, we should ensure that we fully understand the nature of the competition.

Comments like the above missed the mark for a very simple reason”, said Paul JJ Payack, President and Chief Word Analyst at GLM. “Watson did not prove adept at processing language in a manner similar to humans. In fact, computers have dramatically failed at this task for four decades now. What Watson has accomplished is a far cry from natural language processing”.

Rather what Watson achieved was a very close approximation of appearing as if it had acquired an acuity at understanding of the English language. This, in itself, is an accomplishment to be acknowledged. (But as in the old joke goes about a dog talking, its not that it was done well but rather that it was done at all.) After all, Watson was designed from the ground up as a question-answering machine, as IBM readily admits. However this, in itself, is not quite accurate because Watson was specifically built as a Jeopardy game-show answering machine .

One problem is that few commentators understand what it means to actually program a computer at all, let alone the machine coding which might be construed as the most basic unit of computer thought. Even those who are familiar with todays coding techniques are familiar with HTML or a variation of C++ or Linux, etc. All of these languages are as distant from machine coding technology as they are from understanding the mathematics of the Higgs boson and why it has been described as the God particle at CERN. Unfortunately, there will be no friendly, Watson-like, avatar that will announce from the CERN lab that the God Particle has been identified, when and if ever. We might also find out about that discovery when (as has been estimated by the CERN staff) the acceptable risk the 1 out of 50,000,000 chance hits and the whole enterprise results in the destruction of the entire planet though the creation of an, admittedly small, black hole.

The field of artificial intelligence has for decades been handicapped with the idea of emulating humans; whether their thinking, their speaking, their chess-playing ability or their ability to perambulate. To make the advances we have seen recently, computer scientists had to literally re-think (and in many cases reverse) their earlier positions.

The key, as found in recent research, is not to emulate humans; rather the key is to define machine logic or how would a machine do it, given its capabilities and limitations. In other words do not attempt to see like the human eye sees but attempt to see as a machine would see. Rather than teach a machine everything there is to know about how a human gets around, the task becomes to teach a machine the few basic rules it needs to move forward, back up and to work around obstacles. This is much different than a baby learning how to crawl which involves cognition, motor skills, sight, volition, and the sense of feel.

In the same way most would construe natural language processing would be the ability to understand basic sentences, concepts or instructions in a straight-forward manner. Is this what Watson accomplished. Consider the following:

Heres what Watson needed to handle the natural language of Jeopardy.

90 IBM Power 750 servers
Each of the 90 IBM Power 750 servers is equipped with eight processors
A total 2,880 Central Processing Units (CPUs)
1 network-attached storage (NAS) cluster
21.6TB of data
15 full-time technical professionals, as well any number of advisors and consultants
5 years of development time
1,000s of computer algorithms to run simultaneously
1 overlying algorithm to review the results of all the others
1 power robotic finger
Incidentally, the effort required a minimum of $100,000,000 funding for personnel, some $25,000,000 in equipment, as well as all the costs associated with cooling, administration, transportation, and the like.

All of this reminds us of Gary Kasparov losing the famous chess match to IBMs Deep Blue back in 1997. IBM was allowed to modify its program between games. In effect, this let IBM programmers compensate for any Deep Blue weaknesses Kasparov exposed during the game. How, in any way, could this be considered a level playing field Once this was discovered, Kasparov requested a rematch, but IBM had already dismantled Deep Blue.

As for those comparisons with the legendary iron-driving man, we have one piece of advice: John Henry, call your lawyer.

Note: Each year GLM releases the Top High Tech Words Everyone Uses But Nobody Quite Understands. This years edition will be released in conjunction with SXSWi on March 13, 2011.

Tags: Alex Trebek, Brad Rutter, carbon-based lifeforms, IBM, Jeopardy, Ken Jennings, liveware, Natural language processing, SXSWi, Watson
Posted in Analysis, High Tech Buzzwords | No Comments

 

Kate Middleton Tops Gaga for Top Fashion Buzzword

The Annual Analysis by the Global Language Monitor

Austin, TX February 8, 2011 Kate Middleton, the commoner set to marry Prince William in Westminster Abbey on April 29th who is having a most uncommon effect upon the world of fashion, was declared the Top Fashion Buzzword of the upcoming season by the Global Language Monitor (GLM). Knock-offs of Kate s royal blue Issa dress that she wore to her engagement announcement, sold out on-line within hours.

Top Fashion Capitals here

Kate dethrones Lady Gaga, the enigmatic performance artist, nee Stefani Germanotta, who fell to No. 2. MObamna, Michelle Obama s moniker as a fashion icon, moved back into the Top Ten after a lackluster 2010. Recently criticized for wearing an Alexander McQueen gown to a state dinner, MObama responded, Look, women, wear what you love. Thats all I can say. Thats my motto. This is the first time that three names broke into the top ten of GLM s annual ranking.

Rounding out the top ten after Kate and Gaga were Sheer, Shirt Dresses, Sustainable Style, Articulated Platforms, MoBama, Stripes, and Monet Redux (flowers everywhere).

New York Fashion Week begins February 10th and kicks off the global calendar, immediately followed by London, Milan, and Paris.

Fashion provides an oasis of personal expression to millions around the world in these sometimes troubling times, said Bekka Payack, the Global Language Monitor s Manhattan-based fashion correspondent. Accordingly, the upcoming season will provide women with an eclectic palette of globally influenced fashion choices.

The words were chosen from the global fashion media and nominated by key fashionistas from around the world. This exclusive ranking is based on GLM s TrendTopper MediaBuzz technologies that track words and phrases in print and electronic media, on the Internet and throughout the blogosphere, now including social media. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

 

The Top Fashion Buzzwords with commentary follow:

Kate Middleton Kate dethrones Lady Gaga as the No. 1 fashion buzzword for the upcoming season, reaching a crescendo on the occasion of her April 29th wedding to Prince William.
Lady Gaga Gaga s global influence continues unabated especially among her ever-growing legions of little monsters (reportedly surpassing the 8,000,000 mark).
Sheer Translucent, transparent and transcendent again en vogue for the season.
Shirt Dresses From the Upper East Side to 6th Street in Austin to LaJolla, California shirt dresses are everywhere (and everywhen).
Sustainable Style Clothing make of recycled fabrics now entering the mainstream.
Articulated Platforms Move over Armadillos, platforms are taking on a life of their own, now to be found with every type of embellishments from McQueen inspired butterflys, to florals and feathers. What s new Flatforms.
MoBama Moving up the list again after a lackluster 2010.
Stripes Classic black and white stripes with striking mathematically inspired motifs.
Flowers Everywhere Monet redux: As if Monet updated his water lily meme to the 21st c. catwalk.
Blocked Colors Bright and bold, color blocks are ever so popular (and fashionable).
Edun Mrs. Bono s (Ali Hewson) line of ethical couture gets a boost with the Louis Vuitton for Edun bag.
White Shirts Clean and crisp for a classic, say Aubrey Hepburn, look.
Fruit vs. Fruit Salad Either way fruit is big (as are animals). Veggies Not so much.
Leggins Flourishing around the globe. Women voting with their feet, er, legs.
Anime Anime inspired looks with big eyes and pursed lips; definitely not haute but hot, especially among young Asians.
That 70s Look The Neo-Bohemian, updated from the 60s but cleaner and more refined.
Embellishments Embellishments now encompass tassels, pewter, sequins and studs to anything else that works.
Black Swan Natalie Portman s adds to the ever-popular ballerina meme.
Yama Girls Trekking outfits include fleece miniskirts brightly colored leggings and style-conscious boots.
Jersey Shore wear Unsophisticated, tawdry, outrageous, And definitely not to be seen in polite company. But that s precisely the point, isn t it.
Global Fashion Capitals

Each Summer, the Global LanguageMonitor ranks the Top Fashion Capitals by Internet presence. New York has regained the title of World Fashion Capital of 2010, after being bested by Milan in 2009 according to the Global Language Monitor s annual survey. Topping the list for 2010 are New York, Hong Kong, London, Paris, and Los Angeles. Milan, Sydney, Miami Barcelona and Madrid followed. This was the first time the two Iberian cities were ranked in the Top Ten.

Top movers included Hong Kong, Madrid and Melbourne. In the battle for the Subcontinent Mumbai again outdistanced Delhi, while Sao Paulo continued its leadership over Rio, Buenos Aires and Mexico City in Latin America. Top newcomers to the expanded list included No.17 Amsterdam, Nos. 23 and 25 Cape Town and Johannesburg, No. 27 Vienna and No. 32, Bali.

Tags: Fashion, Fashion Week, Lady Gaga, MObama
Posted in Fashion, Fashion Capitals | No Comments

 

Obama Echoes Lincoln and King in Dignified Tucson Memorial Address

Could presage a new narrative for the president

AUSTIN, Texas January 13, 2011 Echoing Lincoln, King, and, even, Bill Clinton, President Barack Obama gave his strongest speech, perhaps since his Yes, We Can! victory speech delivered in Chicagos Grant Park last November.

The president delivered the speech with the cadence of a eulogy to the packed audience of some 12,000 at the University of Arizonas McKale Memorial Center. The crowd had none of the hallmarks of a hand-selected, pre-screened crowd that we have come to expect for such occasions; tickets were distributed on a first-come first-served basis.

Obamas remarks echoed Lincoln and Martin Luther King in at least two respects: 1) the use of scriptural passages to set the tone, 2) and the emphasis on worthiness and living up to expectations of the children, particularly those of Cristina Green, the inspirational nine-year old girl, who was born on September 11, 2001.

Structurally, the address was nearly identical to his Yes, We Can! speech, Martin Luther Kings I have a Dream, and Lincolns Gettysburg Address . Though delivered to differing audiences in different eras, the speeches each had nearly identical understandability statistics in terms of grammatical constructions, rhetorical elements, tone and vocabulary. In terms of empathetic concern, he echoed Bill Clinton, who was often referred to as the Mourner in Chief with his I feel your pain mantra.

It was a somber, sorrowful message filled with future-related, hopeful constructions with words such as hope, light, and love address delivered to a respectfully attentive crowd. With the 2010 Mid-term elections now in his wake, this can be an opportunity to begin a new narrative for the remainder of Obama s term.

Tags: Abraham Lincoln, Bill Clinton, Book of Job, Cristina Green. Tucson, Gabby, Gettysburg Address, Grant Park, I Have a Dream, Job, Martin Luther King, Obama, Psalms, Readability, Rhetorical Flourish, tone, Understandability, University of Arizona, vocabulary, We Can, Yes
Posted in Obama, Obama Tracker | 2 Comments

 

Top 300 Colleges and Universities Ranked by Internet Brand Equity

Wisconsin Tops Chicago and Harvard in Universities; Davidson over Occidental and Williams in Colleges

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Historic Re-alignment of what is considered an elite school

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AUSTIN, Texas January 11, 2011 (Updated) The University of Wisconsin at Madison, one of the nations most storied land-grant institutions, leaped over Chicago, Harvard, MIT, Columbia and two-time defending No. 1 (and fellow Big Ten academic powerhouse) Michigan, as the Top University according to the TrendTopper MediaBuzz Internet analysis released by the Global Language Monitor.

There have now had three different schools taking the top spot for Universities in the last three years: Harvard, Michigan and now Wisconsin. As for Harvard, it slipped to No. 3, while the University of Chicago moved into the No. 2 spot. Cornell University and the University of California at Berkeley broke into the Top Ten, knocking out Stanford and Princeton. UCLA also fell out of the Top Ten. Other big movers included Georgetown, California-Davis and CalTech, each moving up 10 or more spots.

The flight to quality continues unabated. The savvy consumer of the education marketplace appears centered on the price-sensitive public ivies and technology-centered schools, as well as on-line alternatives. The solidly performing little ivies are now now fairly well distributed across the country and are holding their own, said Paul JJ Payack, President of the Global Language Monitor. One aftermath of the recent recession is that consumers understand that it is smart not to accept retail pricing and that colleges are no different in this regard from any other institution.

The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. It is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions. GLM s TrendTopper MediaBuzz Rankings actually removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.

The TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching s classifications as the basis to distinguish between Universities and Liberal Arts Colleges. The schools were ranked in the last week of December with a mid-year snapshot, and the last day of 2009 as the base.

TrendTopper MediaBuzz utilizes a mathematical model that normalizes the data collected from the Internet, social media, and blogosphere as well as the top 75,000 print and electronic media. The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.

The Top Ten Universities by the TrendTopper MediaBuzz Internet rankings follow.

1. Univ. of Wisconsin Madison

2. University of Chicago

3. Harvard University

4. Mass. Institute of Technology

5. Columbia University

6. Univ. of Michigan Ann Arbor

7. Cornell University

8. University of CaliforniaBerkeley

9. Yale University

10. University of Texas Austin

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The Top Twenty Universities now include four Ivy League schools, four Public Ivy s (two from the Big Ten), one technological institute and the always formidable University of Chicago.

The College category also produced a new No. 1, Davidson College of North Carolina. This is the fourth different college to take the top spot since these rankings began which now have been represented by the West (Colorado College), the East (Wellesley College) and the Midwest (Carleton College). Wellesley was also the only Womens College to top a general college ranking.

Davidson, as well as L.A. s Occidental College (where President Obama spent his first year in college) both leaped over the Little Three (Amherst, Williams and Wesleyan University) as well as all three previous No. 1 s.

The Top Ten Colleges by the TrendTopper MediaBuzz Internet rankings follow.

1. Davidson College

2. Occidental College

3. Williams College

4. Wesleyan University

5. Carleton College

6. Amherst College

7. Bucknell University

8. Oberlin College

9. United States Air Force Academy

10. Pomona College

The Top Ten among colleges included Bucknell, Oberlin, Pomona and the US Air Force Academy. The Top Twenty included the Little Three, four of the former Seven Sisters (though Vassar is now co-ed), two Patriot League schools, two US Service Academies, the top Catholic College in the US (College of the Holy Cross), two of the Claremont Colleges, and two schools that are not included in the traditional college rankings: the Juilliard School and Pratt Institute, both in New York City.

The TrendTopper MediaBuzz Rankings are the only to include specialty schools, such as Art, Business, Design, Music, as well as Internet-based (and for-profit) All these were included in the College category with the exception of the online university, which was assigned to the University category.

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In addition, the BOC notation signifies Best of Class; it is noted for those schools that are either first in the overall ranking, or first in a specific classification.
Top in the US/Best of Class (BOC) designation was awarded for:
[Read More]

Download your TrendTopper MediaBuzz College Guide for only $9.97!

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Tags: top colleges
Posted in TrendTopper Media Buzz, top colleges | 28 Comments

Wikileaks declared English-language Word
By: PJJP
Published: December 21st, 2010
Another New Media Company that Passes into the Language

AUSTIN, Texas December 21, 2010 WikiLeaks.ch, which that has increasingly upped the ante of the kind of information that it leaks into the public sphere from anonymous sources, has been deemed an English language word by the Global language Monitor. GLM recognizes a word as being part of the English language once it meets the requisite criteria of geographic reach as well as depth and breadth of recorded usage.

In the case of wikileaks, the word appeared sporadically in the global media in 2006 until it has now been cited more than 300 million times, even with a quick Google search. This, of course, correlates with WikiLeaks most recent release of diplomatic correspondence and other classified government information. GLM standards include a minimum of 25,000 citations of a new term in the global media that encompass the English-speaking world, which now encompasses some 1.58 billion people. (In 1960, there were about 250 million English speakers, mostly in former British colonies.)

Wikileaks joins a number of new media and high technology companies whose names and functions are being incorporated into the language, said Paul JJ Payack, President and Chief Word Analyst of Austin-based Global Language Monitor. These include Google, Twitter and the friending function of Facebook. The most recent language spin-off from Google appears to be Xoogler, referring to ex-Google employees who bring their talents to other start-ups.

The word wiki is Hawaiian in origin and is usually defined as quick or fast especially when used in rapid succession: wiki, wiki, wiki!. In computing, a wiki describes software that lets any user create or edit Web-server content. The WikiLeaks organization was originally set-up as a wiki.

There is no official English language institution charged with maintaining the purity of the English language and to maintain vigilance of the corrupting influence of other languages. English accepts any and all contenders as long as they meet the requisite criteria of geographic reach as well as depth and breadth of usage. The LAcad mie fran aise is the official arbiter of the French language; it has famously declared the word email (as well as hamburger ) verboten from official French correspondence. The Royal Spanish Academy serves the same function for the Spanish language; it has recently eliminated two letters from the Spanish alphabet to the howl of Spanish speakers outside Spain.

The most recent words acknowledged by the Global Language Monitor include refudiate a malapropism coined by Sarah Palin, vuvuzela the brightly colored plastic horns made (in)famous at the South African World Cup, and snowmageddon that President Obama used to described the winter storms that nearly shut down Washington, DC during the recent winter.

Tags: Facebook, Google, L’Acad mie fran aise, President Obama, Refudiate, Royal Spanish Academy, Sarah Palin, snowmageddon, South African World Cup, Twitter. xoogler, Vuvuzela, Wikileaks
Posted in High Tech Buzzwords | 13 Comments

 

Top News Stories of 2010 by Internet Ranking

South African World Cup tops iPad Launch and Rise of China; US Healthcare Reform & Wikileaks follow

First time a product launch contends for the top spot; First time a sporting event reaches the top spot

Austin, TX December 19, 2009 In an exclusive global analysis performed by the Global Language Monitor, the Top News Stories of 2010 are South African World Cup, the iPad Launch, the Rise of China, US Healthcare Reform, and Wikileaks. The Tea Party movement, the fall of Obama, the Gulf Oil Spill, Haitian Earthquake, and the Political Anger and Rage witnessed in the major western economies, followed. The list is notable for two firsts: the first time a sporting event tops the list and the first time a product launch contends for the top spot.

Chinese Dignitaries

The globe has witnessed the major news sources of the 20th century fragment into thousands of micro-focused outlets in the twenty-first. At the same time, the major global media are playing an ever-more important role when major events occur, as aggregate communities for shared experiences, said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor, the media analytics and trend tracking company. For these reasons we performed two independent analyses. The first focused on the number of citations found over the course of the year on the Internet, blogosphere, and social media sites. The second focused on the top 75,000 print and electronic media sites. Finally, the two analyses were normalized with the final results appearing here.

The Top News Stories of 2010 follow.

Rank/Story/Comment

1. South African World Cup The South African World Cup towered over all other news stories.

2. iPad A product launch is the No. 2 worldwide news story!

3. Rise of China Top Story of the First Decade of the 21st century, still very strong.

4. Health Care Reform The debate over the Patient Protection and Affordable Care Ac t continues unabated.

5. Wikileaks Not a wiki in the usual sense of an open environment which anyone can edit, the story of revealed institutional secrets that will continue to resonate well into 2011.

6. Tea Party The US political movement which emphasizes scaled back government intrusion, influence and spending.

7. Fall of Obama His fall is relative to the great heights to which he ascended.

8. Gulf Oil Spill An unprecedented environmental catastrophe broadcast live around the world via the BP Spillcam.

9. Haitian Earthquake Hundreds of thousands killed, millions displaced and the agony continues.

10. Political Anger and Rage Frustration in the US and much of the developed world about the financial and political situation.

11. EU Financial Crisis The economies of Ireland, Portugal, Greece and Spain threaten to consume Billions of Euros in bailouts.

12. Shanghai Expo The Grand Gathering of the World Cultures was visited by some 70 million in 2010.

13. Growth of Facebook With 400 million members it now touts itself as the fourth largest nation on the planet. However, there is no word of UN membership or plans for a standing army.

14. Pakistan Floods Garnered more attention worldwide than in the US.

15. Scott Brown Election The turnover of the Kennedy seat after half a century to this upstart, pickup-driving Republican caused quite a stir.

16. Tiger Woods Previously notable for the first golfer to earn a billion dollars, the news of his serial infidelities continues to impact the golf world.

17. British coalition government David Cameron and Nick Clegg lead a new coalition into power.

18. Chilean Miners The dramatic saga and rescue of Los 33, provided riveting drama (and television) to a world weary of disheartening news.

19. Polish President Killed Lech Kaczynski, his wife, and dozens of high government officials died en route to a memorial service honoring the 20,000 Poles who died in the Katyn forest.

20. Global economic restructuring Also known as the Great Recession in the US, but felt worldwide especially among developed Western nations.

21. Vuvuzela The brightly colored plastic horns that caused much consternation at the South African World Cup.

23. Ground Zero Mosque Officially known as 45 Park Place, the controversial Islamic center planned a few blocks north of Ground Zero.

24. Icelandic Volcano The unpronounceable Eyjafjallaj kull volcano that disrupted air travel over much of Northern Europe.

25. Snowmageddon The unusually heavy snowfalls that virtually shut down Washington, DC during an exceptionally snowy winter.

Tags: China, Eyjafjallajoekull, FIFA World Cup, Gulf Oil Spill 2010, gulf Spill, healthcare reform, iPad launch, Obama, Obamamania, Sarah Palin, Social Media, Social Networking, South African World Cup, Top News Stories of 2010. Top News of 2010
Posted in Top words | 1 Comment

 

Top Words of 2011, Yes 2011

Published: December 6th, 2010
AUSTIN, Texas December 8, 2010 (Updated) The Global Language Monitor has announced the Top Words of 2011, yes 2011.

Typically, we gather our top words throughout the year and rank them according to the number of citations, the size and depth of their linguistic footprint and momentum. To project possible top words for 2011, we analyzed the categories that we monitor and then choose words from each representative of various word trends, said Paul JJ Payack, President and Chief Word Analyst of GLM. Over the last ten years, we ve frequently been asked the question, so this year we are providing our projections.

The words are culled from throughout the English-speaking world, which now numbers more than 1.58 billion speakers.

Projected Top Words of 2011 Rank / Word / Comments

Twenty-Eleven The English-speaking world has finally agreed on a common designation for the year: Twenty-eleven far outstrips two thousand eleven in the spoken language. This is welcome relief from the decade-long confusion over how to pronounce 2001, 2001, 2003, etc.
Obama-mess David Letterman s neologism for 2010 also works for 2011. This word is neutral. If Obama regain his magic, he escaped his Obama-mess; if his rating sinks further he continues to be engulfed by it.
Great Recession Even the best case scenario has the economy digging out of this hole for the foreseeable future,
Palinism Because the media needs an heir to Bushisms and Sarah Palin is the candidate of choice here.
TwitFlocker Can t say what the name of the next Twitter or Facebook will be, so we ll use TwitFlocker as the place holder. (What is TwitFlocker Join the Discussion Here.)
3.0 2.0 has settled into the vocabulary in a thousand differing forms Obama 2.0, Web 2.0, Lindsey Lohan 2.0, so we project 3.0 being used to one-up the 2.0 trend.
9/11 Next September is the tenth anniversary of the 9/11 terrorist attacks on US soil, so there is sure to be a great resurgence in use of the phrase.
Climate Change (or global warming) Both of these phrases have been in the Top Ten for the last decade, so we see no reason the English-speaking public will abandon either or both of the phrases.
China/Chinese The emergence of China is the Top Story of the Decade and there is little indication that is emergence on the world stage will continue in the media.
Hobbit and/or Parseltongue The blockbuster movies of 2011 will be sure to include Harry Potter and the Deathly Hallows, Part 2 and the Hobbit (though the Hobbit premiers on Dec. 31) are sure to spin out some word or phrase that will remain memorable to the Earthly-audience.
For methodology, see Top Words of 2010 announcement.

Tags: 2.0, 20-11, 2011, 3.0, 9/11, Bushism, Chinese, Climate change, David Letterman, Deathly Hollows, Emergence of China, Facebook, global warming, Great recession, Harry Potter, Hobbit, Obama-mess, Palinism, Parseltongue, Refudiate, SEO, SMS, Top Words of 2011, Trending, trends, TrendTopper, Twenty-eleven, TwitFlocker, Twitter, Web 2.0 Lindsey Lohan 2.0
Posted in Top words | 1 Comment

 

Top Words of 2010

Spillcam is the Top Word, Anger and Rage the Top Phrase
and Chinese Leader Hu Jintao the Top Name

AUSTIN, Texas November 27, 2010 (Updated) The Global Language Monitor has announced that Spillcam is the Top Word, Anger and Rage the Top Phrase and Chinese Leader Hu Jintao the Top Name of 2010 in its annual global survey of the English language. Spillcam was followed by Vuvuzela, the Narrative, Refudiate, and Guido. Deficit, Snowmageddon, 3-D, Shellacking and Simplexity rounded out the Top 10.

Our top words this year come from an environmental disaster, the World Cup, political malapropisms, new senses to ancient words, a booming economic colossus, and a heroic rescue that captivated the world for days on end. This is fitting for a relentlessly growing global language that is being taken up by thousands of new speakers each and every day, said Paul JJ Payack, President of The Global Language Monitor.

The words are culled from throughout the English-speaking world, which now numbers more than 1.58 billion speakers.

Methodology: The Global Language Monitors WOTY was conceived in 1999 as a way to create a cultural record of the year as reflected in the worlds current global language, English. Previous efforts were decided by small groups of academics or lexicographers; our idea was to reflect the words used by the worlds 1.5 billion English Speakers.

Accordingly, GLM monitors million of web pages on the Internet, Blogosphere, and social media in addition to over 80,000 print and electronic media sites. In this way we search for words that are the most relevant to various aspects of culture, such as world events (the rise of China, the South Asian Tsunami), politics (the election of Obama to the US Presidency), prominent deaths (Pope John Paul II, Michael Jackson), war and terror (Iraq, Afghanistan and the Terrorist Attacks on the US and London), film (Jai Ho!, Brokeback), sports (Beijing Olympics, South African World Cup), and the like. We then use our analytical engine to determine the number of citations for the words, their prominence, how quickly they are rising or falling in use, and the geographic breadth and depth (various forms of publication) of their use.

 

The Top Words of 2010

Rank / Word / Comments

1. Spillcam The BP Spillcam instantly beamed the immensity of the Gulf Spill around the world to the dismay of environmentalists, BP s PR staff and the President.

2. Vuvuzela Brightly colored plastic horns that first came to prominence at the South African World Cup.

3. The Narrative Though used at least since The Narrative of the Life of Frederick Douglass in 1845, The Narrative has recently been gaining traction in the political arena, virtually replacing the need for a party s platform. (Cf. to truthily .)

4. Refudiate Conflation of refute and repudiate (un)officially coined by Sarah Palin.

5. Guido and Guidette Hey! All things Jersey are hot, capish (Actually, capisci in standard Italian.)

6. Deficit A growing and possibly intractable problem for the economies of most of the developed world.

7. Snowmagedden (and Snowpocalypse ) Portmanteau words linking snow with apocalypse and armageddon , used to describe the record snowfalls in the US East Coast and Northern Europe last winter.

8. 3-D Three-dimensional (as in movies) is buffo box office this year, but 3-D is being used in new ways generally describing robustness in products (such as toothpaste).

9. Shellacking President Obama s description of the old-fashioned thumpin in George W. Bush s words, that Democrats received in the 2010 US Mid-term elections.

10. Simplexity The paradox of simplifying complex ideas in order to make them easier to understand, the process of which only adds to their complexity.

Also Noted: (Spoken Only) Twenty-ten: Finally, a common way to refer to the year; Obamacare (noted as one of the Top Political Buzzwords).

 

The Top Phrases of 2010

Rank / Phrase / Comments

1. Anger and Rage Characterizations of the US electorate by the pundits, though closer analyses has revealed more frustration and disappointment. Also witnessed in France, Spain and Greece.

2. Climate Change (and Global Warming) No. 1 Phrase for the first decade of the 21st century; starts out second decade at No. 2.

3. The Great Recession The media term frequently used to describe the on-going global economic restructuring.

4. Teachable Moment Turning any undesirable outcome into a positive opportunity by using it as an object lesson. Unfortunately, there were a plethora of teachable moments in the first year of the new decade.

5. Tea Party An emerging political movement in the US that has upset the balance of power in the US Congress.

6. Ambush Marketing Cashing in at an event by taking on the appearance of a sponsor of the event. Most obviously displayed at the Vancouver Winter Olympics and South Africa s World Cup 2010.

7. Lady Gaga Gaga, herself, became a buzzword in the global entertainment industry in 2010.

8. Man Up This election cycle s signature retort from the women running for office to their male opponents.

9. Pass the bill to be able to see whats in it Speaker of the House Nancy Pelosi s now infamous quip underlying the complexity of the Healthcare Reform legislation.

10. Obamamania Notable only in it fall from grace; Obamamania now ranks at the bottom of this year s political buzzwords.

Also Noted Dont Touch My Junk: One reaction to the TSA new search policies.

 

The Top Names of 2009

Rank / Name / Comments

1. Hu President Hu Jintao, paramount leader of China. Rise of China was the No. 1 Story of the 1st decade of the 21st century; now Hu begins the second decade in the top spot.

2. IPad With over eight million sold in a matter of months, the IPad is now a name on everybody s lips. (Sorry, Steve Jobs, the IPads tests better than you.)

3. Barack Obama President of the United States has had a tough sophomore year.

4. Chilean Coal Miners The ordeal and heroic rescue is perhaps the top inspirational story of the year.

5. Eyjafjallajoekull Does a name that no one can pronounce deserve a spot on a top name s list

6. Nancy Pelosi Speaker of the US House of Representatives, presided over the passing of the healthcare reform bill and the decimation of her party in the Mid-term elections.

7. Sarkozy Nicolas Paul St phane Sark zy de Nagy-Bocsa, the current French president, is attempting to re-define what it means to be citizen of the Republic.

8. Tea Party Leaderless movement in US political circles, the center of much of the angst in the electorate.

9. Jersey Shore Not quite the Cote d Azure, The Shore, as the locals call it, is now known as a breeding ground for guidos and guidettes.

10. David Cameron and Nick Clegg The leaders of the UK s new coalition government.

Also Noted Kate Middleton, recently engaged to Prince William.

 

Top Words of the Decade:

The Top Words of the Decade were Global Warming, 9/11, and Obama outdistance Bailout, Evacuee, and Derivative; Google, Surge, Chinglish, and Tsunami followed.

Climate Change was top phrase; Heroes was top name.

Previous Words of the Year include:

2009:

Top Words: No. 1 Twitter, No. 2 Obama-, No. 3 H1N1

Top Phrases: No. 1 King of Pop, No. 2 Obama-mania, No. 3 Climate Change

Top Names: No. 1 Obama, No. 2 Michael Jackson, No. 3 Mobama

2008:

Top Words: No. 1 Change, No. 2 Bailout, No. 3 Obama-mania

Top Phrases: No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 Yes, We Can!

Top Names: No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps

2007:

Top Words: No. 1 Hybrid (representing all things green), No. 2: Surge

Top Phrase: Climate Change

Top Name: Al Gore

2006:

Top Word: Sustainable

Top Phrase: Stay the Course

Top Name: Dafur

2005:

Top Words: No. 1, Refugee No. 2: Tsunami No. 3: Katrina

Top Phrase: Outside the Mainstream

Top Name: (acts of ) God

 

2004:

Top Word: Incivility (for inCivil War)

Top Phrase: Red States/Blue States No. 2: Rush to War

Top Name: Dubya/Rove

2003:

Top Word: Embedded

Top Phrase: Shock and Awe, No. 2: Rush to War

Top Name: Saddam Hussein, No. 2 Dubya

2002:

Top Word: Misunderestimate

Top Phrase: Threat Fatigue

Top Name: W (Dubya)

2001:

Top Word: Ground Zero

Top Phrase: Lets Roll

Top Name: The Heros

2000:

Top Word: Chad

Top Phrase: Dot.com

Top Name: W (Dubya)

Tags: 3-d, ambush marketing, anger and rage, Chilean Coal Miners, Climate change, David Cameron, deficit, Don’t touch my junk, Eyjafjallajoekull, Great recession, Guido, Hu Jintao, IPad, Jersey Shore, Kate Middleton, Lady Gaga, Man Up, Nancy Pelosi, Narrative, Nick Clegg, Obama, Obamacare, Obamamania, Pass the bill to be able to see what’s in it, Prince William, Refudiate. Telewords, Sarah Palin, Sarkozy, shellacking, simplexity, sno, snowmageddon, Tea Party, Teachable Moment, Top Names of 2010, Top Phrases of 2010, Top Words of 2010, Vuvuzela
Posted in Top words | 16 Comments

 

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Miniskirts on Mount Fuji; Japans Yama Girls Spur Trekking

Forget the ice ax and $500 climbing boots.

The mode du jour for today s mountain hikers in Japan is the miniskirt and leggings.

North Face, maker of the Gore-Tex waterproof jacket, and Alpine Tour Service Co. are targeting yama girls, or mountain girls, the nickname of the growing number of women who are taking to the hills of Japan wearing short pants or fleece skirts with leggings and designer trekking boots.

I want to wear something cute like a skirt, said Machiko Miyauchi, 25, who made her first ascent of Mount Fuji, Japan s highest peak, earlier this year after buying new equipment and shoes. Climbing is healing. You can breathe fresh, clean air.

Visitors to Mount Fuji in the two months ended Aug. 31, the busiest climbing season, were the most since the government began tracking traffic using infrared sensors in 2005. The number of women applying for Alpine s treks jumped sixfold from last year, prompting the Tokyo-based company to increase women- only tours to 13 this year from six in 2009, spokesman Yasushi Kodama said.

Clothing companies have hired mountain fashion pioneers like Yuri Yosumi to promote new women s lines for mountaineers. Yosumi s Love Trek website includes red mini dresses and pink bush hats from Paris-based Aigle.

Berghaus Ltd., a U.K. outdoor wear maker, introduced skirts jointly developed with Yosumi in 2009, while and Jarden Corp. s Marmot Mountain LLC, a U.S. outdoor clothing company, followed this year, according to Yosumi s husband Daisuke.

Pants Only

We re giving an option to the market where only pants were available before, Daisuke Yosumi said. He said his wife was not available to comment.

Japan s fashion scene is famous for striking cult trends that sweep the industry, typically for a few years, such as the ganguro look that mixed deep fake tans with white lipstick, brightly colored clothes and orange-to-blond hair. Tokyo ranked 14th this year in Global Language Monitor s annual list of world fashion capitals, trailing Hong Kong and Shanghai in Asia.

 

 

Avoiding an American Lost decade

Published: November 3rd, 2010

What we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz s words by other means.

Note: This is the second in a series; you can see the first article directly below this one.

November 30. Where do we go from here We ve already established that this is not a typical business cycle and this recession falls out of scope of previous recessions. Even the Great Depression was typical in the sense that it set off a worldwide fall in demand and productivity. It is now widely understood that while government intervention did stop the catastrophic collapse of the global economy, this intervention did little to revitalize global economic growth which did not resume until the onset of World War II.

This post first appeared on TheHill.com

Now, fast forward to September 2008 and months following shortly thereafter. There is wide agreement that the direct and dramatic Bush/Obama interventions did, indeed, prevent a global economic collapse. However, for many nations, including the U.S., the revitalization has yet to occur. While the stimulus spending saved many jobs in the public sector, few jobs were created in the private or wealth-creating sector. In retrospect it now appears that the stimulus was the equivalent to eating empty calories when hungry; a temporary rise in blood sugar without sustained nutrition.

This lack of wealth-building focus has led to a weak economic performance of 2.4 percent projected growth in GDP, hardly what one expects after such spending. (This growth rate has already been revised downward to 1.6 percent in the last quarter.) If this scenario does play out as expected, the eight million lost jobs will be replaced with new ones by the 2020 time frame. By way of comparison, the Reagan Recovery created over 11,000,000 new jobs with four years.

While President Obama s economic policies and overall execution of leadership is the current focus of many commentators, it remains a fact that this situation didn t sneak up on us. The United States manufacturing sector has declined as a percentage of non-farm employment from about 30 percent in 1950 to just 9.27 percent in 2010, according to the October estimate of the Bureau of Labor Statistics. Also, an underlying statistic is that the U.S. has been losing not just manufacturing jobs, but entire factories, over 40,000 of them since 2000. The ramifications here go far beyond the manufacturing sector itself. Indeed, by some estimates, there is a 15-1 multiplier between other jobs (including manufacturing and service) and each manufacturing position. Therefore, this unprecedented loss of an industrial base and its concomitant plethora of supporting positions leave a greatly reduced platform upon which to launch a successful and timely recovery.

And so the question remains: Where do we go from here

First, take a deep breath, look in the mirror and repeat; the world is different from what it was in 1982 and wishing and acting like it was the same will not bring those lost manufacturing jobs back. No matter what we do, trying to recapture global leadership in industries where the average U.S. salary (excluding benefits) is over $20/hr where the similar cost in China or Mexico is between $2-$6/hr is a losing proposition. This is not to say that the U.S. should not continue to innovate and look to manufacture world-class products, only that we will have to pick our battles in places where we have a strategic competence and a willingness to compete. Specifically, management must be willing to continually analyze each process for best in class behaviors and continually work to improve in order to maintain a leadership position.

Second, focus strategic investment in industries where the U.S. has a substantial lead or could develop one in future. Good examples here are in the area of information technology, where private investment continues to create new enterprises and wealth and green technology whose future is yet to unfold. We need to remind ourselves of the effectiveness of the U.S. Space Program, not only in accomplishing its primary mission, but creating entire industries and market that are still returning value to this day.

Third, fully accept that the old manufacturing jobs will not be repatriated and implement a program that will both create true value for the economy while putting people back to work. In past recessions, workers were typically called back to their jobs as the economy improved. This time however, with the loss of so many factories, the jobs platform is significantly smaller and is unable to support the type of recovery we have seen in the past. Now, we must both create jobs in new markets and industries as well as find employment for those whose skill base will not readily transfer to the new jobs platform(s).

A good example of this is the proposal by the Center for American Progress that outlines a plan to develop an energy efficiency industry to retrofit approximately 40 percent of the country s buildings (approximately 50 million structures) within the next decade. This would require more than $500 billion in public and private investment and create over 600,000 sustainable jobs. Under the plan, energy use in those buildings would be reduced up to 40 percent and generate between $32 billion and $64 billion in annual consumer savings. Those savings would be used to re-pay the construction loans that would support the program.

This type of program would both create private sector jobs and help re-build U.S. infrastructure for the next five decades, all the while creating a buffer between the current economic environment and the one that will emerge.

One word of caution: we need a dozen or more initiatives of this kind to even come close to replacing the 8,000,000 lost jobs.

Paul JJ Payack is president of Austin-based Global Language Monitor. Edward ML Peters is CEO of Dallas-based OpenConnect Systems. Their most recent book is The Paid-for Option , which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.

Tags: Center for American Progress, GDP, Great Depression, Great recession, percent of manufacturing jobs in US economy. President Obama, percentage of the non-farm payroll in manufacturing, Reagan Recovery
Posted in Obama | 1 Comment

 

A Recession Neither Great Nor Small

Published: November 3rd, 2010

What we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz s words by other means.

.Note: This is the First in a series; you can see the second article directly above this one.

This post first appeared on TheHill.com

November 3, 2010. It is about time that we admit that what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz s words by other means .

Originally alluded to as a Financial Tsunami or Financial Meltdown, the major global media seem to have gained a consensus on The Great Recession . In the beginning, most comparisons were being made to the Great Economic Depression of the 1930s, more familiarly known, simply, as The Depression in the same way that many still refer to World War II as The War . But even these comparisons frequently ended up referring to the recession of 1982, yet another so-called Great Recession .
Our recent analysis has shown that while the major print and electronic media have settled upon Great Recession , the rest of the Internet, blogosphere and social media world have largely eschewed the term. We believe the difficulty here stems from the fact that this economic crisis is difficult to express in words because it does not resemble any economic crisis in recent memory but rather a crisis of another sort.

On War is one of the most influential books on military strategy of all time. Written by Prussian military theorist Carl von Clausewitz (1780 1831), it recorded one of his most respected tenets, War is not merely a political act, but also a real political instrument, a continuation of political commerce, a carrying out of the same by other means, which is frequently abbreviated to War is diplomacy carried out by other means .

We believe that the reason the Great Recession label does not now fit is because what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out by other means .

This fact has entrapped two U.S. presidents, from radically diverging political viewpoints, in the same dilemma: describing an economic phenomenon, that doesn t play by the old rules. Hence, the difficulty experienced by President Bush as he struggled to describe how the U.S. economy was not in a recession since the GDP had not declined for two consecutive quarters, the traditional definition of a recession, even though jobs were being shed by the millions and the global banking system teetered on the brink of collapse. Now we have President Obama, attempting to describe how the U.S. economy has emerged out of a recession, though the collateral damage in terms of the evaporation of wealth, mortgages, and jobs remains apparently undaunted and unabated.

The regional or global transfer of wealth, power and influence, the destruction of entire industries and the so-called collateral (or human) damage are all hallmarks of what is now being experienced in the West.

If one carefully disassembles the events of the last decade or two, you can see them as the almost inevitable conclusion of a nameless war that began with the collapse of the Soviet Union, the embrace of a form of the free-market system by China, India and the other rising states, an almost unprecedented transfer of wealth from the Western Economies to the Middle East (energy) and South and East Asia (manufactured goods and services), and the substantial transfer of political power and influence that inevitably follows.

It currently appears that the Western Powers most affected by these transfers cannot adequately explain, or even understand, their present circumstances in a way that makes sense to the citizenry, let alone actually reverse (or even impede) the course of history. In fact, the larger events are playing out while the affected societies seemingly default to the hope that they ultimately can exert some sort of control over a reality that appears to be both out of their grasp and control.

The good news here is that the transfers of wealth, power and influence has proven relatively bloodless but nonetheless destructive for the hundreds of millions of those on the front lines of the economic dislocations.

And it is in this context that the perceived resentment of the Islamic and Arab states should be more clearly viewed. This is especially so as they, too, watch helplessly as the new global reality and re-alignments unfold.

In conclusion, it can be argued that the reason the Great Recession label doesn t seem to fit now is because what we are experiencing is not a recession, neither great nor small, but rather an on-going transformational event involving the global transfer of wealth, power and influence on an unprecedented level, carried out by other means .

Paul JJ Payack is president of Austin-based Global Language Monitor. Edward ML Peters is CEO of Dallas-based OpenConnect Systems. Their most recent book is The Paid-for Option , which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.

Tags: Clausewitz, financial meltdown, financial tsunami, GDP Soviet Union, Obama

 

The New Silk Road

Published: November 3rd, 2010

Una serie de reportajes por m s de 25 pa ses, para explicar la conquista silenciosa del mundo por parte de China. Esta serie constituye un viaje desde las minas de la Rep blica Democr tica del Congo hasta las explotaciones de gas en el desierto entre Uzbekist n y Turkmenist n, pasando por la Venezuela de Hugo Ch vez o el Ir n de los ayatols.

En diciembre de 2009, el centro de an lisis estadounidense The Global Language Monitorpublicaba un dato significativo de nuestro tiempo: la emergencia de China era la noticia de la d cada . El crecimiento y expansi n del gigante asi tico desbancaba al atentado del 11-S en Nueva York o la victoria de Barack Obama como hecho noticioso m s publicado, buscado y comentado desde el arranque del nuevo siglo en medios de comunicaci n tradicionales (radio, prensa, televisi n), foros y redes sociales.

Que la emergencia del gigante asi tico sea la noticia de la d cada puede suponer para muchos una sorpresa. Pero no es m s que la consecuencia de una tendencia silenciosa e inexorable que est llamada a cambiar el signo del mundo actual: la expansi n de China por los cinco continentes, el deseo de Pek n de volver a ser una superpotencia.

Esta serie lleva por t tulo La Nueva Ruta de la Sedapor razones hist ricas. Y es que durante siglos la Ruta de la Seda, el comercio, en definitiva, fue una de las pocas -si no la nica, junto a las misiones religiosas europeas- forma de contacto de la China imperial con el resto del planeta, particularmente Asia Central, Oriente Medio y Europa. Si la corte de la dinast a Qing (1644 1912) rechazaba en 1792 la visita del enviado del rey brit nico Jorge III, George Macartney, para abrir m s puertos comerciales a la Corona, hoy Pek n avanza en sentido contrario: un proceso de internacionalizaci n sin parang n en su historia que la lleva a los cuatro rincones del globo.

 

 

Obamas final narrative: A negative melange of historic proportions

Published: November 1st, 2010

 

AUSTIN, Texas, November 1, 2010. The final narrative for President Obama, twenty-four hours before the Mid-term Elections has evolved into a negative m lange of historic proportions. This was reported by the Global Language Monitor (GLM), which has been tracking the narratives that have dominated the perception of the administration and its handling of both its achievements and crises.

In July, the President s five most prominent narrative arcs included being out-of-touch or aloof; being responsible for the ever-increasing deficit; not responding with enough vigor or authority to the Gulf Oil Spill; the victory of pushing through Healthcare Reform; and gaining a reputation as a Chicago-style pol. The President s Oval Office Address on the Gulf Oil Spill seems to have been the temporal demarcation point between a positive or negative narrative carrying over into the 2010 Mid-term Election. Since that time there are many who contend that Obama s narrative has been shaped by forces largely out of his control. And indeed, this may be true.

In the following months no single narrative has risen above the others; on the contrary the five Obama Narratives have largely blended into a largely negative, yet muddled, story line. The result has been an admixture of these five narratives, resulting in an unfortunate amalgam for the president and his party to overcome.

GLM has also been tracking political buzzwords for the last three election cycles. An analysis of the Top Buzzwords of the Mid-Term Elections completed yesterday, and published in a separate release, lend support to these conclusions.

Below is a list of the Obama narratives that have evolved through the last year.

1. Obama as out-of-touch or aloof

This has only grown stronger over time. Professorial has now been added to the mix, which is often considered condescending by certain academic communities.

2. Obama and the deficit

Words linking Obama to deficit have steadily increased as those linking Bush to the deficit have declined.

3. Obama and the Oil Spill

The completion of the relief well apparently did not provide the president with relief from the issue. In fact, the President now has more negative ties to the Katrina inundation of New Orleans than George W. Bush.

4. Obama as HealthCare Reformer

The president s signature achievement has been largely avoided by members of his party for fear of the overall negative reception to the program adversely affecting their personal chances of (re-)election. The mistake is explain away the frustration with how the bill was passed, where many had a first-hand look at congressional (and presidential) wheeling dealing as it best (or worst).

5. Obama as the Chicago-style pol

This usually conveys the ability to make things happen though in a stealthy, force-your-hand manner reminiscent of the days of cigar-filled back rooms. Even this has been undone by the ongoing public perception of Obamas seeming inability to get things done (in spite of the things he actually did).

GLM has been tracking political language for the last three election cycles As we have detailed over the last two years, while in the midst of the positive media frenzy of the election and inauguration, we were already finding the elements of anger and outrage as one of the highest on record. At that time, GLM examined the global print and electronic media for the seven days after the following events: the 9/11 terrorist attacks, the start of the Iraq War, and the week after the Hurricane Katrina struck the Gulf Coast, and the awarding of the AIG bonuses.

The ranking of outrage found in the media was surprising, even startling.

The AIG Bonuses, 2009
The 9/11 Terrorist Attacks, 2001
Hurricane Katrina and the Inundation of New Orleans, 2005
The start of the Iraq War, 2003
During the last several months our analysis shows that anger and rage largely have been replaced by frustration and disillusionment.In fact, our continuing NarrativeTracker analysis has found what appears to be a major disconnection between what is reported in the media and what is being discussed in Social Media and the rest of Cyberspace. This includes a number of Media Memes that resonant among the media.

These Media Memes include:

1. Outrage in the Electorate

To a large extent, the rise of Outrage in the electorate (accompanying the AIG bonuses) was overlooked while the focus was on the ebullience accompanying the Obama election and Inauguration. Only this year have anger and rage become a focus while the citations show that the electorate has moved beyond this Media Meme to disappointment and frustration .

2. The Great Recession

The electorate makes no distinction between Recession and Great Recession. In fact, the Great Recession Media Meme is found to be used only in the elite media, while the electorate seems to believe that something far larger is taking (or has taken) place. The analysis shows the underlying belief to be that that economy has undergone a structural change that will take years to mend, if ever. (They knew this when Bush tried to explain why the US, according to traditional definitions, was not yet in a recession, and again know this as todays economists try to explain how the Great Recession is now over because we grew 2% in the last fiscal quarter).

3. The Idea of Insurgency

The consensus is that there are now about one hundred, or fewer, congressional seats in play, which means that some 77% of the seats are basically locked in. The idea of insurgency makes great headlines (and ensures a plethora of more great headlines as the future unfolds). But the fact remains that a minimal number of congressional seats are now in play.

4. The Tea Party

Tea Party members have turned out to be older, better educated, and far more influential than their originally portrayal. If the war in Afghanistan is fighting the last wars (the Surge in Iraq and the Vietnam quagmire then viewing the Tea Party as anything other than a grass roots movement, was a mis-reading of the Obama insurgency of 07 and 08.

5. The 24-hour News Cycle

The 24-hour news cycle is true only insofar as the headlines constantly shift. But the deeper currents are a much more prevailing force that apparently actually drive and shape events. Focusing on the swirling froth of the ever-changing headlines, allows many to miss the structural changes that are occurring below much like a tsunami is only apparently when the submerged wave finally hits the shoreline.GLMs Top Political Buzzwords are based on the Narrative Tracker Index. Narrative Tracker is based on the national discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time. Narrative Tracker analyzes the Internet, blogosphere, the print and electronic media, as well as new social media sources (such as Twitter). In addition to the NTI, the NarrativeTracker Arc follows the rise and fall of sub-stories within the main narrative to provide a comprehensive overview of the narratives being tracked.

 

For more information, call 1.512.801.6823, email editor@LanguageMonitor.com, or visit www.LanguageMonitor.com

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Top Words of the Year 2014 — Emojis

Even long stories can be reduced to a small string of symbols. Comprehension may still be a problem, however. CreditJames C. Best, Jr. for 

It started about six months ago, with a smiley face here and there, a sequence of pictograph red hearts when friends would send baby pictures or a string of blown kisses to say good night. I especially liked the face with a toothy, uncomfortable-looking grimace: “Yikes,” it seemed to say. Perfect for “I’m sorry I’m late!” or “Eek, it’s 1 p.m. and I just woke up.”

Eventually I was replacing words with characters, adding a series of flexing biceps to the encouraging “you can do it!” text. Then one day I spent a full 10 minutes obsessing over the perfect way to say “I’m a writer. I don’t do math” in a message to my accountant: [Girl symbol] (meaning me) + [Pen and paper] (writer) + [calculator] (math) = “?!?!?” Right, it doesn’t sound so complicated. But by finding said emoji, putting them in sequence and spacing them out, I could have typed the statement 17 times. Mid-composition, I got a phone call from a source I had been waiting to talk to. I pressed ignore.

This was emoji chaos; it had to stop.

The roots of smiley faces and emoticons go back to the 1880s, but the story of the emoji, those little pictorial icons on your cellphone, began in Japan in the mid-1990s when it was added as a special feature to a brand of pagers popular with teenagers. It wasn’t until 2008 that a uniform emoji alphabet was created (the idea was to minimize inconsistency across platforms), and Apple adopted it in 2011, adding it to its iOS5 operating system.

But what was once the domain of tech geeks and Honshu tweens has infected the masses. Emoji was crowned as this year’s top-trending word by the Global Language Monitor, and it was added to the Oxford English Dictionary (funny, because it’s a word that describes the concept of not actually using words). There is now a blog, Emojinalysis, that purports to psychoanalyze users’ most frequently used emoji (take a screenshot and send); a beta site, Emoj.li, for the first emoji-only social network (yes, as in only emoji); and the Unicode Consortium, the nonprofit devoted to emoji standardization across platforms, recently said it would add 250 emoji to Apple, Microsoft and Google products. I seriously considered adding an emoji sequence to my résumé this week.

Continue reading the main story

“A guy just asked me out in emoji [wineglass] + [boy-girl faces] + [?],” a friend told me, when I asked if she thought we had reached an emoji tipping point. “We carried on an emoji-only conversation for about 45 minutes.”

INTERACTIVE FEATURE

Are You Fluent in Emoji?

Find out how well you communicate using emojis in this 10 question quiz.

OPEN INTERACTIVE FEATURE

According to the website Emojitracker, which uses Twitter to calculate emoji usage, people are averaging 250 to 350 emoji tweets a second. Smiley faces and hearts abound, but there are more complicated sequences, too. There’s emoji as punctuation [excited face], as emphasis [sob], as a replacement for words (“Can’t wait for [palm trees] [sun] [swim]!”) or to replace words altogether. (The accompanying emoji graphic, recently sent by a friend, describes a weekend date that started out well, including a trip to the vineyards of Sonoma County, but then ended with her realization that the relationship would go no further. Hence: a frustrated face symbol.)

There is emoji for when you don’t really know what to say, but don’t want to be rude by not responding [Thumbs up], and for when you just don’t really want to respond at all. “I love emoji because I don’t like to make small talk,” one woman said. There are emoji sequences to express real-life concepts, too. “In the wake of the Hobby Lobby ruling,” said Caroline McCarthy, a start-up consultant, “I created an emoji sequence for ‘vasectomy.’ ” It was: [scissors], [eggplant], [screaming face].

In their short life, emoji managed to find an exceptional cultural range: One Internet wit put out an emoji translation of Beyoncé’s “Drunk in Love,” and an emoji-only version of “Moby Dick,” called “Emoji Dick,” was recently accepted into the Library of Congress. Legal experts have even discussed whether an emoji death threat [gun and face] could be admissible in court. “I’m not sure you can really speak of it as a full-fledged language yet,” said Ben Zimmer, a linguist, “but it does seem to have fascinating combinatorial possibilities. Any sort of symbolic system, when it’s used for communication, is going to develop dialects.”

As with any new medium, there are growing pains. “Even with my glasses on, I can’t see those little things very well,” said Ruth Ann Harnisch, 64, a writer and philanthropist. Emoji also tend to mistranslate when sent between platforms, or they get jumbled if you don’t have the right font. So while a heart may be a heart on your phone, it may end up as a series of glitch squares on Facebook or if you read your email in Chrome. (Conducting interviews about emoji, over multiple platforms, was a comedy of misinterpretations.)

The current emoji package has been criticized as too limited: not enough emoji diversity, and in the height of the summer vacation season, not even a lobster icon (no crabs, either). There’s also a certain subjective quality to the sequences. Depending on whether you think the little face with the teardrop on his forehead is sweating or crying, your friend may have either just been dumped or been to SoulCycle. “I think it’s clear that a rough grammar exists for emoji, or is at least emerging,” said Colin Rothfels, a developer who maintains a Twitter feed, @anagramatron, that collects tweets (and thus emoji) that are anagrams.

The Unicode Consortium, the agency that governs this sort of thing, is in the process of rolling out its new emoji icons — including a hot pepper (hot or spicy) and a man in a business suit levitating (jump). And yet, more options may only exacerbate a problem well known to those fluent in emoji-speak (or at least this person fluent in it): With no standardized keyboard, how are we supposed to sort through all of those options?

It’s enough to make anyone want to [scream face].

Related Quiz: Are You Fluent in Emoji?

Correction: August 3, 2014 
An article last Sunday about emoji, icons used for shorthand communication, misspelled the name of a blog on the subject. It is Emojinalysis, not Emojanalysis.
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Chiconomics, Michele Obama, Sheer, Metallics, and Gladiator

Top FashionSpeak of Fall 2009/10 Season

Chiconomics, Michele Obama, Sheer, Metallics, and Gladiator

Top FashionSpeak of Upcoming Fall/Winter 2009/10 Season

 

Austin, TX February 5, 2009 – Chiconomics, Michele Obama, Sheer, Metallics, and Gladiator were named the Top Fashion Buzzwords of the of Upcoming Fall/Winter 2009/10 Season by the Global Language Monitor (www.LanguageMonitor.com).  New York Fashion Week begins February 12th.

The words were chosen from those gathered from the worldwide fashion media and nominated by key fashionistas. This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

“The fashion world is affected by the global economic meltdown like everyone else this year and are reflected in this season’s buzzwords,” said Millie L. Payack, director and fashion correspondent of the Global Language Monitor.”  Another significant influence is that of Michele Obama as the first Lady of the United States, who already is subject of vast Internet and Blogosphere buzz.”

The Top Fashion Buzzwords with commentary, follow:

  1. Chiconomics – The drive to chicness remains strong though affected by economic crisis.
  2. Michele Obama – Michelle says ‘Yes, we can!’ to bringing back a sense of fashion to the White House; further popularizes the single-shoulder look.
  3. Sheer (not see-through, please!) – Though sheer is synonymous with see-through often to embarrassing results (See Renée Zellweger at the Golden Globes.)
  4. Metallics – Move over silver and gold this year it’s coppers and bronze as well as pewter tones.
  5. Gladiators – From chunky platforms to criss-crossed flats, one of the biggest shoe trends of the new century.
  6. Recessionista — Fashion designers, trend-setters and icons set out to weather the world economic crisis.
  7. Voluminous – As in volume-mungous.  Sometimes combined with the sheer look to dramatic results.
  8. Ferosh – A combination of ‘fierce’ and ‘ferociousness’ popularized by Project Runway’s Christian Siriano.
  9. Shoe Boot – Or booties, favored by fashion-forward A-listers.
  10. Lemongrass – The color of Ms. Obama’s Inauguration gown (designed by Isabel Toledo).
  11. Draping or Grecian or goddess – The Greco-Roman goddess look continues its 2500-year comeback.
  12. Eco-Fashion – Couture with carbon-offsetting properties; the Green movement has not invaded haute couture – yet.
  13. On Trend – The ’oh so trendy’ way to say trendy.
  14. Ethnicware – Also known as Multicutural.
  15. Fast Fashion – The successor to High Street; the ability to produce low-cost knock-offs, includes such retailers as H&M and Target.
  16. Fruit Salad (or Macedonian) – Mixed prints are big and bold.
  17. Tie-dyed Silk – Black silk is everywhere even in tie-dyed creations.
  18. Muffin Top fashion – No worries on the runway but a muffin top is seen  when the belly spills over the waistband in exposed ‘midriff’ fashion.
  19. Palettes – Including Mimosa (yellow) and Blue Iris (purple).
  20. Tribe – Fashion tribes are still en vogue whether hipsters or EMOs.

Each July, the Global Language Monitor ranks the Top Fashion Cities of the Year ranked by Internet presence in a global survey.    Topping the list for 2008 were New York, Rome, Paris, Milan, London, Los Angeles, Sydney, Las Vegas, Berlin and Tokyo.  Madrid (No. 15), Stockholm (No. 20), Cape Town (No. 23) and New Delhi (No. 24) broke into the Top 25.  Notble movement included Sydney moving up five spots to No.7 and Dubai jumping up twelve spots to No.12.



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Part Two: The Unraveling Begins — The Mid-term Elections of 2010

End of Part One

Part Two: The Unraveling Begins — The Mid-term Elections of 2010

We pick up the story with the Mid-terms of 2010 rapidly approaching. The nation is beginning to better understand its new president. Unlike his immediate predecessors, President Obama has never been properly vetted. at least not in the way that Bush 43 and 41, were and Al Gore and Bob Dole had been.

By 2010, people began to understand that Barack Obama was more than a self-made man: Obama was a self-defined man. As a self-defined man, much of the traditional vetting provided by the media was compressed into a number of months, and much of that was taken directly from Obama’s autobiographies, “Dreams from My Father” and “The Audacity of Hope”. And so we are back to the self-defined man, to a large extent, vetting himself.

And so it is none too surprising that many of the buzzwords surrounding the midterms are about Obama as a man, a person, a personality.

Comparing data from just before the 2008 general election, we see much the same patterns as today. Citations about Obama’s religion, his supposed “aloofness,” and even his smoking were much higher than what we had seen for other candidates (Bush, Kerry, Gore, etc.) in the previous two election cycles.

What we are seeing in the data appears to be a continuation of the process that ordinarily would have been ongoing for a decade or more. So the public vetting of the president continues on the Internet, in the blogs, throughout social media, and in the print and electronic media itself.

Paul JJ Payack

-30-30-30-

This MetaThought Commentary was written by Paul JJ Payack, commentator, author, speaker and Big Data Analyst, and president of both the ThoughtTopper Institute and the Global Language Monitor.

You have permission to publish this work as long as proper attribution accompanies the copy since it is licensed under a Creative Commons Attribution 4.0 International License.

MetaThought Commentary is a service of the ThoughtTopper Institute.

For more information call 1.512.801.6823.




Top 300 US Colleges and Universities by Internet Media Buzz

Michigan Again Bests Harvard as Top University

UCLA, Texas break into Top Ten

Carleton Beats Williams and Pomona on College List


Austin, Texas, July 29, 2010 – The University of Michigan again edged out Harvard atop the Global Language Monitor’s TrendTopper Media Buzz list of the nation’s Top 300 Colleges and Universities.  Notably UCLA and the University of Texas moved into the Top Ten for the first time.  In the College category, Carleton College beat Williams and Pomona to notch the Top Spot for the first time.  In the Fall 2009 edition, Wellesley came in No. 1.

“The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. It is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions,” said Paul JJ Payack, the president of Global Language Monitor.  “GLM’s TrendTopper MediaBuzz Rankings actually removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.”

The Top 25 Universities by TrendTopper MediaBuzz include the following.


Summer/Spring 2010
Rank
1 University of Michigan—Ann Arbor
2 Harvard University
3 University of Chicago
4 University of California—Los Angeles
5 Stanford University
6 Massachusetts Institute of Technology
7 University of Texas—Austin
8 Princeton University
9 Yale University
10 Columbia University
11 Washington University in St. Louis
12 Cornell University
13 University of California—San Diego
14 University of California — Berkeley
15 University of Wisconsin—Madison
16 Pennsylvania State University
17 University of Washington
18 Duke University
19 University of Pennsylvania
20 Johns Hopkins University
21 New York University
22 Virginia Tech
23 University of Virginia
24 University of Minnesota
25 University of Rochester

.

For University Rankings Nos. 26 to 162, go here.

The Top 25 Colleges by TrendTopper MediaBuzz include the following.

Summer/Spring 2010
Rank
1 Carleton College
2 Williams College
3 Pomona College
4 Middlebury College
5 University of Richmond
6 Wellesley College
7 Vassar College
8 Union College
9 Cooper Union
10 Hamilton College
11 United States Military Academy
12 Colgate University
13 Sarah Lawrence University
14 Colorado College
15 College of the Holy Cross
16 Pratt Institute
17 Bard College
18 Bucknell University
19 Reed College
20 Drew University
21 Harvey Mudd College
22 Davidson College
23 Occidental College
24 Skidmore College
25 Claremont McKenna College

.

For College Rankings Nos. 26 to 150, go here.

The Top Specialty schools listed in their categories as well as overall rank include:

  • Top Engineering Schools:   MIT (6 overall, university), The Cooper Union (9 overall, college), Harvey Mudd (21 overall, college), California Institute of Technology (CalTech) (35 overall, university), and Carnegie Mellon University (42 overall, university).
  • Top Online/For Profit Schools: the University of Phoenix  (63 overall, university), Kaplan University (124 overall, university) and Capella University (140 overall, university)Top Christian School:  Wheaton College, IL (16 overall, college)
  • Top Military Academies: the United States Military Academy (11 overall, college), the United States Naval Academy (26 overall, college), and the United States Air Force Academy (31 overall, college), United States Coast Guard Academy (118 overall, college), and United States Merchant Marine Academy (119 overall, college).
  • Top Art and Design Schools:  Pratt Institute (16 overall, college), Rhode Island School of Design (RISD) (51 overall, college), and the School of the Art Institute of Chicago (66 overall, college), California Institution of the Arts (70 overall, college), and Minneapolis College of Art and Design (92 overall, college).
  • Top Music Schools: the Julliard School (39 overall, college), Berklee College (87 overall, college), the Curtis Institute, (108 overall, college), the Cleveland Institute of Music (110 overall, college), and the New England Conservatory of Music (131 overall, college).
  • Top Business School:  Babson College (37 overall, college).

The Global Language Monitor publishes the TrendTopper Media Buzz College and University Rankings.  twice a year, with spring and fall editions.  Many institutions of higher education, including Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.

The complete report, including short term and long term change, rankings by state, and complete PQI index  is available for $198. For more information, call 1.512.801.6823 or email pjjp@post.harvard.edu



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Obama Narrative 2.0

Out-of-touch moves into No. 1 position over Deficit Spending; Oil Spill tops Health Care Reformer

Austin, Texas, July 24, 2010 – As the political calendar inexorably heads toward the Mid-term elections, the focus on President Obama’s competing ‘narratives’ continue to play out in the media.

Since his Oval Address on the Oil Spill, Obama’s personal narrative is being shaped by forces largely out of his control, such as the on-going Gulf drama.  These are how the five most prevalent competing narratives compare, according to Austin-based Global Language Monitor (GLM).  GLM has been monitoring the language of politics since 2003.

The ranking of the President’s five most prominent narrative arcs include:

  1. Obama as out-of-touch or aloof – This is up 1200% since the beginning of the year; this is the converse of Hope and Change.
  2. Obama and the deficit — Words linking Obama to deficit have increased some 2500% since the beginning of 2010.
  3. Obama and the Oil Spill — A very fast mover now ahead of Obama as Health Care reformer.  Could the completion of the relief well turn this around?
  4. Obama as HealthCare Reformer —    Losing steam quickly for the president’s signature achievement.
  5. Obama as the Chicago-style pol — A continued, steady rise in linking Obama to old-style Chicago politics.

“At this point, all five narratives in play are problematic for the president,” said Paul JJ Payack, GLM’s president and chief word analyst. “With the Mid-terms some hundred days away, the president needs a series of (possibly unexpected) positive events to stem this tide.”

Obama Narrative 2.0, the underlying storyline that will largely define the president in the run-up to the Mid-term elections and, possibly, for time remaining in his term.   The ‘narrative’ refers to the stream of public opinion captured by blogs and other social media outlets on the Internet, as well as the leading print and electronic databases.

The NarrativeTracker Index  (NTI), the first product specifically designed to use social media-based monitoring to better understand the issues driving any particular topic. Because the NTI is based on the national discourse, it provides a real-time, accurate picture of what the public is saying about any topic, at any point in time. In addition to the NTI, the Narrative Tracker Arc™ follows the rise and fall of sub-stories within the main narrative to provide a comprehensive overview of the opinions surrounding a single issue.

NTI tracks the ‘narrative’ of a subject, as well as projecting future trajectories for the narrative.    The result has several advantages over traditional polls:  1) Immediacy; 2) The lack of any bias that tends to creep into traditional polling, e.g., when individuals answer questions with what they think are the ‘correct’ answers rather than their true opinions; and 3) NTI lets policy and decision makers focus on the true issues driving perceptions and concerns rather than being driven by false and phantom concepts.  In addition, the Narrative Tracker Arc™ follows the rise and fall of sub-stories within the main narrative.

NTI is more effective in capturing the true opinion of the public because it tracks unfiltered keywords in Social Media and other sources, rather than how that opinion is interpreted by the news media or by pollsters.

The NTI is based on the GLM’s Predictive Quantities Indicator™ (PQI™). The PQI tracks the frequency of words and phrases in global print and electronic media on the Internet, throughout the Blogosphere and other social media outlets as well as accessing proprietary databases. The PQI is a weighted index that factors in long-term trends, short-term changes, momentum, and velocity.



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World Cup 2010’s Dubious Linguistic Achievement

Vuvuzela accepted into English language lexicon

Austin, TX July 12, 2010 – The World Cup 2010 was an historical affair in many regards, the a first for the African continent; a first for the South African people and, of course, a first for Spain.

Another perhaps unintended consequence of World Cup 2010 is the acceptance of the word, vuvuzela, into the English language lexicon according to the qualifying criteria established by Austin-based Global Language Monitor.

The vuvuzela are the seemingly ubiquitous brightly colored plastic horns, said to have the potential to inflict lasting hearing loss because of the loudness and pitch of a typical vuvuzela (B flat below middle C, according to the BBC).

“Vuvuzela appears certain to achieve a place (or at least some notoriety) within the ranks of the English language.  Vuvuzela has already appeared some 2450 times in a recent search of the New York Times archive,” said Paul JJ Payack, president of the Global Language Monitor.  “That is quick a few citations for the ‘first draft of history; even a quick Google search yield  over 6,000,000 hits on the term.”

The thresholds to cross into the English Lexicon include 25,000 citations meeting criteria for breadth of geographic dispersion along within a depth of media formats including the Internet, blogosphere and social media along with various formats of print and electronic media.  Since 2003, the Global Language Monitor has been recognizing new words or neologisms once they meet these criteria.

The word vuvuzela, itself of uncertain origin.  Some think it is related to the summoning horn, the kudu, for African villages.  Others speculate it to be derived from an onomatopoeic Zulu word for the sound ‘vu-vu’, or a word for noise making, while many believe it to be ‘township slang’ for shower (of noise).

English gets a new word - thanks to SA

Jul 18, 2010 12:00 AM | By Sashni Pather


The World Cup was historic in a few ways: a first for the African continent, South Africa’s people and for Spain.

WHAT A HOOT: Vuvuzela has won global recognition

Read More



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Healthcare NarrativeTracker Detects Growing Concern about Containing Costs

Keeping Costs Low vs. Rising Costs

..

DALLAS & AUSTIN, Texas, July 7, 2010 — The Healthcare NarrativeTracker™ has detected a growing wave of concern throughout the nation about containing rising Healthcare costs. The catalyst stems from the new regulations being now written to implement The Patient Protection and Affordable Care Act. At this point the affordability issue is coalescing around the President Obama’s oft-stated pledge that you can keep current Health Insurance plans if you so choose.  As M.I.T. health economist Jonathan Gruber recently stated, “It’s unclear that companies will want to have the same insurance plan in 2014 that they have in 2010.”

These facts have not gone unnoticed by the public and are considered by many to be a significant turnaround from earlier analyses, where people took at face value the President’s oft-stated words: “If you like your healthcare plan, you’ll be able to keep your healthcare plan, period.” Obama declared in a speech to the American Medical Association last June, “No one will take it away, no matter what.” In fact, the New York Times recently reported that the government calculates that while 70 percent of small-business plans will remain grandfathered in 2011 that number will drop to 34 percent in 2013. Apparently, even the routine changes that occur every year as employers search for better products can be defined as changing the plan enough to obviate the provision that allows you to keep your current insurance, potentially leading to increasing costs for employer and employee alike.

Subsequent analysis of the Internet, blogosphere, the print and electronic media, as well as new social media sources (such as Twitter) has shown that the public is aware of this shift. The results of the Healthcare NarrativeTracker Index™ (NTI™) were reported by OpenConnect, the leading company in event-driven intelligence solutions, and The Global Language Monitor, the media analytics company.

“Policies need to be evaluated by the effect they will have on the cost incurred with their implementation. The economics of healthcare reform need to be based on changes that help pay for themselves rather than make the problem worse. Only by realizing the type of efficiencies that have kept America in the forefront of world economic growth for the past century and a half will we be able to keep costs under current projections. All that is necessary is to summon the courage to make the tough choices ahead,” said Edward M.L. Peters, CEO of OpenConnect and author of The Paid-for Option, which details the methodology that has proven effective in the healthcare industry.

The Healthcare NarrativeTracker has detected rising concern about price increases perceived to be associated with the implementation of yet-to-be written regulations. The public is well-aware of the overall trillion dollar cost of the program, as well as associated costs, such as the so-called ‘Doc Fix’ not directly counted with the Healthcare Reform effort budget.

In the first three months of this year, conversations about keeping the price of insurance low were exceeded by conversations with those concerned about the rising costs of their healthcare by some 40%.

In the same manner, in the first three months of this year, conversations about keeping one’s insurance were surpassed by those about losing their insurance by some 54%. For the first six months of this year, the conversations about keeping one’s insurance were surpassed by those about losing their insurance by some 43% but with volume of the conversations increasing over 11,200%.

In summation, the media discussion resonating throughout the Internet, blogosphere and social media is driving the online discussion and conversations. This is particularly true when such narratives are being driven by articles such as those written by Dr. Marc Siegel who concludes, “the regulations impose a major vise on private insurance, restricting a company’s ability to increase cost sharing (such as coinsurance, deductibles and out-of pocket limits) as well as copayments (“more than the sum of medical inflation plus 15 percentage points or $5 increased by medical inflation”). So it is unlikely that many insurers will be able to remain viable without raising premiums (not restricted by the regulations) or slashing services.”

The NarrativeTracker Index is the first product specifically designed to use social media-based monitoring to better understand the issues driving healthcare reform. Because the Healthcare NTI is based on the national discourse, it provides a real-time, accurate picture of what the public is saying about any topic related to healthcare, at any point in time. In addition to the NTI, the NarrativeTracker Arc™ follows the rise and fall of sub-stories within the main narrative to provide a comprehensive overview of the opinions surrounding a single issue.

The NTI is based on the GLM’s Predictive Quantities Indicator™ (PQI™). The PQI tracks the frequency of words and phrases in global print and electronic media on the Internet, throughout the Blogosphere and other social media outlets as well as accessing proprietary databases. The PQI is a weighted index that factors in long-term trends, short-term changes, momentum, and velocity.

The Healthcare NTI is released monthly. The first analysis completed in May 2010 details the various narratives surrounding Massachusetts Healthcare reform, a healthcare model which has been adopted in the Patient Protection and Affordable Care Act, more commonly known as the national healthcare reform bill.



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