The President, the Spill and the Narrative that got away
SIMON MANN, The Age, Sydney Australia
The White House lost control of the story, and now Obama is painted as the bad guy.
These days, if you hadn’t already noticed, everyone and everything is ascribed a ”narrative”, something that is to be owned and shaped, that tells a particular story in a particular fashion.
Narratives aren’t necessarily truthful accounts, but they are often powerful and persuasive. They can also be hijacked. If you neglect to write your own narrative, somebody else will write it for you. Which is why US President Barack Obama is no longer travelling to Australia and Indonesia this month. Essentially, his administration lost control of the narrative of the Gulf of Mexico oil spill.
Others have been its lead authors, constructing a story that reads like this: the White House allowed BP too much licence in running the operation to fix the crippled Deepwater Horizon well, too readily trusting the oil giant’s version of events; it left the US Coast Guard alone to marshal the federal response; and it was slow to pick up on the exasperated cries of Gulf communities readying for environmental and economic catastrophe. The authors dared even to suggest that the spill looms as Obama’s “Katrina”.
The President’s response to contentious issues has often been characterised as more cerebral than heartfelt. This is the guy, after all, who makes Cool Hand Luke look jumpy and uptight. And the media has long invited him to “get angry” and “get even”.
It’s not that the administration hasn’t put the hours into combating America’s worst-ever environmental mishap.
Read and See More including ‘Kick ass’ Obama slams critics video where US President Barack Obama rebuts claims that he has been slow to react to the oil spill catastrophe in the Gulf of Mexico.
Media Alert! Global Language Monitor will be releasing its latest Narrative Tracker on The Spill on June 14th