Cloud Computing, Green Washing & Buzzword Compliant
Austin Texas November 21, 2008 — In its third annual Internet and media analysis, The Global Language Monitor (www.LanguageMonitor.com) has found the most confusing yet frequently cited high tech buzzwords of 2008 to be cloud computing, green washing, and buzzword compliant followed by resonate, de-duping, and virtualization. Rounding out the Top Ten were Web 2.0, versioning, word clouds, and petaflop. The most confusing Acronym for 2008 was SaaS (software as a service).
Paul JJ Payack, president of the Global Language Monitor, said “The words we use in high technology continue to become even more obtuse even as they move out of the realm of jargon and into the language at large.”
The Most Confusing Yet Frequently Cited High Tech Words of 2008 with Commentary follow:
· Cloud Computing – Distributing or accessing programs and services across the Internet. (The Internet is represented as a cloud.)
· Green washing – Repositioning your product so that its shortfalls are now positioned as environmental benefits: Not enough power? Just re-position as energy-saving.
· Buzzword Compliant — Including the latest buzzwords in literature about a product or service in order to make it ‘resonate’ with the customer.
· Resonate – Not the tendency of a system to oscillate at maximum amplitude, but the ability to relate to (or resonate with) a customer’s desires.
· De-duping – shorthand for de-duplication, that is, removing redundant data from a system.
· Virtualization – Around since dinosaurs walked the planet (the late ‘70s) virtualization now applies to everything from infrastructures to I/O.
· Web 2.0 – Now there’s talk of Web 3.0, just when we were finally getting used to Web 2.0.
· Versioning – Creating new revisions (or versions) with fewer bugs and more features.
· Word Clouds – Graphic representations of the words used in a text, the more frequently used, the larger the representation.
· Petaflop – A thousand trillion (or quadrillion) floating point operations per second Often mistaken as a comment on the environmental group.
The Most Confusing Yet Frequently Cited Acronym for 2008: SaaS — software-as-as-service to be differentiated, of course, from PaaS (platforms as a service) and IaaS (Infrastructure-as-a-service).
Others words under consideration include the ever popular yet amorphous ‘solution’, 3G and SEO.
In 2007 IPOD, Flash, Cookie, Nano and Cookie lead the list with SOA as the most confusing acronym
In 2005, HTTP, VoIP, Megapixel, Plasma, & WORM were the leading buzzwords.
The analysis was completed using GLM’s Predictive Quantities Indicator (PQI), the proprietary algorithm that tracks words and phrases in the media and on the Internet. The words are tracked in relation to frequency, contextual usage and appearance in global media outlets. This analysis was performed earlier this month.
About The Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.