The Moment: The Top Trending Word of 2018 for Global English (Mid-year Update)

Following The Moment were weaponize, opioids, woke, and family separation.

July 10, 2018, Austin, Texas —  The Moment is the Top Trending Word of the Year (#WOTY) for 2018 thus far, in the latest global survey by the Global Language Monitor.  Following The Moment were weaponize, opioids, woke, and family separation. Rounding out the Top Ten were trade war, fake news, PyeongChang, represent, and summit.

The Moment represents where we currently stand in the evolution of the flow of information or the News Cycle; while news professionals were once terrified at the prospect of a 24-hour News Cycle, the flow of information has increased a thousandfold, or more.” said  Paul JJ Payack, President and Chief Word Analyst, Global Language Monitor.

Other words under study include: Catch and Release, Woke, Collusion, ICE, Twitter Storm / Tweet Rant
Churn (in Trump’s White House), Migrants, Volatility, Mid-terms, Resistance, Fact Check, Represent, and North Korean Nukes
.  This is the nineteenth consecutive survey since the turn of the century. (See Below.)

Previously, GLM announced that the Global English Word of the Year for 2017 was Truth, while the blood-soaked image of Omran Daqneesh, five-year-old, sitting in an ambulance while awaiting treatment in Allepo, Syria was the WOTY for 2016 (The first time a meme was chosen as a WOTY.)

The Top Words, Phrases, and Names since the Turn of the Century are found below.

Top Words: No. 1 Truth, No. 2 Narrative, No. 3, Opioids
Top Phrases:  No 1. Weinstein Effect (and #MeToo), 2. Nuclear Option (North Korean version.),  3. Deep State

Top Names: No. 1 Donald Trump, No. 2 Vladimir Putin, No. 3 Neil Gorsuch

Top Words: No. 1 Truth, No. 2 Narrative, No. 3, #Resist
Top Phrases: No. 1 Make America Great Again No. 2 When they go low, we go high No. 3 The Electoral College
Top Names: No. 1 Donald Trump, No. 2 Vladimir Putin, No. 3 Neil Gorsuch

Top Words: No. 1 Microaggression
Top Phrases: No. 1 Migrant Crisis
Top Names: No. 1 Donald J. Trump

Top Words: No. 1 The Heart ♥ Emoji (for love), No. 2 Hashtag, No. 3 Vape
Top Phrases: No. 1 Hands Up, Don’t Shoot; No. 2 Cosmic Inflation, No. 3 Global Warming
Top Names: No. 1 Ebola, No. 2 Pope Francis, No. 3 World War I

Top Words: No. 1 ’404’, No.2 Fail, No.3 Hashtag
Top Phrases: No. 1 Toxic Politics, No. 2 Federal Shutdown, No.3 Global Warming/Climate Change
Top Names: No. 1. Pope Francis, No. 2 ObamaCare, No.3 NSA

Top Words: No. 1 ApocalypseArmageddon, No.2 Deficit, No. 3 Olympiad
Top Phrases: No. 1 Gangnam Style, No. 2 Climate Change/Global Warming, No. 3 Fiscal Cliff
Top Names: No. 1 Newtown and Malala Yousafzai, No. 3 Xi Jinping

Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Arab Spring, No. 2 Royal Wedding, No.3 Anger and Rage
Top Names: No. 1 Steve Jobs, No. 2 Osama bin-laden and Seal Team Six, No.3 Fukushima

Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Anger and Rage, No. 2 Climate Change, No. 3 The Great Recession
Top Names: No. 1 Hu Jintao, paramount leader of China, No. 2 iPad, No. 3 Barack Obama

Top Words: No. 1 Twitter, No. 2 Obama-, No. 3 H1N1
Top Phrases: No. 1 King of Pop, No. 2 Obama-mania, No. 3 Climate Change
Top Names: No. 1 Obama, No. 2 Michael Jackson, No. 3 Mobama

Top Words: No. 1 Change, No. 2 Bailout, No. 3 Obama-mania
Top Phrases: No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”
Top Names: No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps

Top Words: No. 1 Hybrid (representing all things green), No. 2: Surge
Top Phrase: Climate Change
Top Name: Al Gore

Top Word: Sustainable
Top Phrase: Stay the Course
Top Name: Dafur

Top Words: No. 1, Refugee No. 2: Tsunami No. 3: Katrina
Top Phrase: Outside the Mainstream
Top Name: (acts of ) God

Top Word: Incivility (for inCivil War)
Top Phrase: Red States/Blue States No. 2: Rush to War
Top Name: Dubya/Rove

Top Word: Embedded
Top Phrase: Shock and Awe, No. 2: Rush to War
Top Name: Saddam Hussein, No. 2 Dubya

Top Word: Misunderestimate
Top Phrase: Threat Fatigue
Top Name: W (Dubya)

Top Word: Ground Zero
Top Phrase: ‘Lets Roll’
Top Name: The Heros

Top Word: Chad
Top Phrase:
Top Name: W (Dubya)

Methodology:  The words are culled from throughout the English-speaking world, which now numbers more than 2.3 billion speakers (January 2018 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print and electronic global media, as well as new social media sources as they emerge.

For More Information, go to or call 1.737.215.7750 or email

As the AustinWordWrangler, GLM designs and creates websites, and ‘content,  Public Relations, brand naming, corporate affairs and communications, and technical brochures, data sheets, material,  For more  info information call
Paul JJ Payack

President & Chief Word Analyst
The Global Language Monitor

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Tracking Global Trends Through Big-Data Based Global English Analysis

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