GLM’s 12th Annual Ranking
For Immediate Release
For more Information call 1.737.215.7750 or email info@languageMonitor.com
New York is First Fashion Capital to Receive over 1 Billion Citations in any Category
A Resurgent London Streaks to Second Followed by L.A.
Austin, Texas and New York City, September 10, 2018. New York City has wrested the Top Global Fashion Capital Award from Paris.
In an age where statistical (and cultural) norms appear to be upending at an ever-increasing rate, New York City now stands firmly atop the world of fashion. Not only did it dethrone Paris by a significant margin, but New York also became the first Fashion Capital to receive more than 1,000,000,000 citations in a single category.
Each year, GLM ranks all Global Fashion Capitals that qualify by surpassing significant thresh-holds in five categories: Fashion, Moda, Haute Couture, Pert-a-Porter, and Ready-to-Wear. This is the 12th annual ranking, after two years of tests and development in LaJolla, CA. (#TopGlobalFashionCapital)
“GLMs Annual Rankings directly chart the rise of an ever-expanding cultural phenomenon – Fashion in the 21st century,” said Paul JJ Payack, President of the Global Language Monitor. We are now witnessing the consolidation of fashion, film, theater, music, and Social Media and the Red Carpet experience.”
|Top Global Fashion Capitals 2018|
|1||New York||Back on top with more than a billion citations|
|2||London||Leaps from No. 6 to First Runner-up|
|3||Los Angeles||All those Red Carpets form a formidable base|
|4||Paris||Drops from first to fourth. Ouch|
|5||Berlin||Moves deeper into th Top Ten from No. 8|
|6||Barcelona||Gaining in stature and prestige|
|7||Dubai||An all-but-unlimited budget helps a bit|
|8||Las Vegas||A global magnet for those consolidating forces|
|9||Milano||Still in the hunt; still a ways to go|
|10||Madrid||Always a pleasant surprise; get used to it|
|11||Florence||Surprising strength in unexpected categories|
|12||Melbourne, Australia||Melbourne is pulling away from Sydney|
|13||Singapore||Another strong showing as No. 1 in Asia|
|14||Monaco||Monte Carlo up 24 spots|
|15||Mumbai||Dramatic move From No.38 to No. 27|
|16||Amsterdam||Bouncing around but another solid showing|
|17||Tokyo||Three years ago is was No. 10|
|18||Santiago||Breaks into the Top 20 moving from No. 24|
|19||Bali||Again, second in swimwear to Barcelona|
|20||Hong Kong||No. 1 in China to Shanghai’s chagrin|
|21||Prague||Praha: Still Central Europe’s top performer|
|22||Shanghai||Lots of capital poured into the Arts here|
|23||Seoul||Seoul was No. 56 just three years ago.|
|24||Bangkok||Was saga of the Trapped Boys an inspiration?|
|25||Warsaw||Competing with Vienna for No. 2 in Middle Europe|
|26||Vienna||Vienna dropped two spots to Warsaw this year|
|27||Buenos Aires||Perhaps the Pope has some influence here!?|
|28||Portland, Oregon||Portland’s highest ranking (and beatin’ Austin,too)|
|29||Copenhagen||Kobenhavn is a center of diverse creativity|
|30||Moscow||Drops from two years running at No. 22|
|31||Washington, DC||The one thing D.C. is known for is influence|
|32||Sao Paulo||Not near its glory days of Olympics yore|
|33||Frankfurt am Main||A steadily rising force in Europe (and the world)|
|34||Rio de Janeiro||Losing steam since its Olympics fiasco|
|35||Sydney, Australia||Falling behind Melbourne; what’s happening here?|
|36||New Delhi||As the economy expands, so does its influence|
|37||Dallas, Texas||Its economy is thriving; expect upward movement|
|38||Kuala Lampur||Up from No. 47, a strong Muslim sector|
|39||Cape Town||Has held steady for three years now|
|40||Abu Dhabi||From No. 55 to current No. 41|
|41||Montreal Quebec||Nice gain for thirteen points in Francophone city|
|42||Mexico City||A new president and a new optimism|
|43||Columbus, Ohio||Gains in stature as outsiders learn of Fashion heft|
|44||Johannesburg||Jo-burg falls as Cape Town rises|
|45||Austin, Texas||Austin continues to grow in Sustainable Fashion|
|46||San Francisco, Calif.||San Francisco hasn’t come up Tech-inspired fashion|
|47||St. Petersburg||St. Petersburg remains a bit of a fashion enigma|
|48||Stockholm, Sweden||Losing some of former vision|
|49||Houston, Texas||Houston is happy: Texas produces 20% of worlds oil|
|50||Vancouver, B.C,||Holding steady in the low 50s|
|51||Krakow||A cultural treasure in traditional fashion and more|
|52||Miami, Florida||A low-point from the formerly strong showings|
|53||Caracas||Remains in economic and political chaos|
|54||Lagos, Nigeria||Some movement here, expect more|
|55||Antwerpen||Antwerpen was in Top Ten in one category only|
|56||Atlanta, Georgia||A steady decline in fashion influence|
|57||Chicago, Illinois||City of the Big Shoulders is at lowest ranking|
|58||Boston, Massachusetts||Boston swoons after a promising start|
|59||Dakar, Senegal||Falls four spots since entering the List|
|60||Toronto, Ontario||Toronto increasingly lags behind Montreal|
|61||Beirut, Lebanon||The Paris of the East shows signs of revival|
|62||Accra, Ghana||Developing Fashion Capital makes little movement|
|63||Auckland, NZ||Welcome to the Top Global Fashion Capitals|
|Copyright 2018 © Global Language Monitor|
(Permission Granted to Reproduce Graphics)
Announcement: Auckland, NZ has qualified for the rankings with final analysis currently in process.
Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of web pages, millions of blogs, the top 375,000 global print, and electronic media, and new social media formats as they appear. This survey, which was first made public in 2007.
Background: The Top Global Fashion Capitals are now recognized as the standard in the fashion world, as you can see below. For the 2017 edition, we are tracking more than three-score established and emerging centers of fashion. Our efforts have attracted an inordinate number of citations in the global media, as well as in academic, research and texts. For more than a decade now, the Global Language Monitor has employed its proprietary algorithms to cut through the world of Big Data establishing the definitive, nonbiased rankings of the Top Global Fashion Capitals.
The result is a longitudinal survey that runs for three years, with its final updating in the weeks before the yearly announcement. GLM surveys. billions of web pages, millions of blogs, the top 300,000 global print and electronic media, as well as new social media sources as they emerge. In effect, any and all databases available on the web, including key proprietary databases for specific content.
About the Global Language Monitor
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. Previous to this Payack was the founding president at yourDictionary.com, and a senior executive for a number of leading high tech companies.
Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.
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These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.
For more information, call 1.737.215.7750, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com