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“Truth” is Top Word of the Year 2017 by The Global Language Monitor

 

The Only Analysis for Global English Worldwide

18th annual analysis by the Global Language Monitor

Weinstein Effect” (and #MeToo) is the Top Phrase and Xi Jinping is the Top Name of 2017

 Recently, The Global Language Monitor (GLM) announced that Truth is the Word of the Year for 2017.

 

For Immediate Release,

For More Information, call 001.512.801.6823 or email info@LanguageMonitor.com.

December 7, 2017,  Austin, Texas (Updated) – Truth has been named the 2017 Word of the Year for Global English (#WOTY2017) by the Global Language Monitor, in its eighteenth annual global analysis. In addition, the Weinstein Effect has been named the Top Phrase and Chinese leader Xi Jingping the Top Name of 2017.  Following ‘Truth’ were the words Narrative, Opioids, Awoke, and Nuclear Option.  Rounding out the Top Ten were Deep State, Robot Apocalypse, Higher Level of Fake News, Blessee, and Lean Into. 

Since the turn of the century, the Global Language Monitor has been naming the words of global English that have had the most profound influence upon the language, the culture, and/or the world of the 21st century,” said Paul JJ Payack, President, and Chief Word Analyst.  GLM ‘s methodology, true to its Silicon Valley heritage, is to examine the totality of Global English with the tools now available to better understand the underlying trends that shape our words and, hence, our world.”

GLM tracks the top trending words three times during the year before the final assessment is released at year end.  Below are the Global Language Monitor’s 2017 Words of the Year for Global English.

Global Language Monitor’s 2017 Top Words of the Year for Global English

Rank, Word, Previous Rank, Definition 

  1. Truth (1) — Let’s face it.  The conversation is all about truth, or lack thereof.
  2. Narrative (2) — As GLM noted in ’08, Narratives began replacing facts in politics; a harbinger to ’fake news’.
  3. Opioids (10) — More deaths than gun violence and automobiles crashed combined.
  4. Post-Truth (16) — Objective facts are less influential than appeals to emotion or the prevailing narrative.
  5. Woke (New) — Awakening to issues of social and racial justice.
  6. Brexit (4) — [United Kingdom] Definition according to Theresa May:  “Brexit means Brexit”.
  7. Blessee (New) — [RSA, South Africa] Those who are shown financial favor through a ‘Sugar Daddy’ (New)
  8. Non-binary (13) — Gender identity defined as neither male nor female.
  9. Anthropocene (15) — The current geological time period where human activities have had a major environmental impact on the Earth.
  10. Latinx (11) — Neologism for the Hispanic heritage of any stripe.
  11. Ransomware (New) — A type of malware where targeted sites are ‘captured’ and rendered useless until a ransom is paid to the hackers.
  12. Tradie (New) — [Australia] Short for any worker in the trades:  tradesmen, e.g., electricians (sparkies), truckers (truckies), chippies (carpenter) and the like.
  13. Flip (New) — Any quick financial transact5on meant to turn a quick profit, particularly involving real estate.
  14. Covfefe — The Trumpian Typo Heard ‘Round the world.
  15. #Resist — From Latin resistere, from re- + sistere to take a stand
  16. Appropriation (Cultural) — Now refers to the exploitation of an ‘ethnic’ culture by those of white European heritage.

Missed the Cut and former rank: Antifa (18), Alt-right (17), Bigly (5), and Populism (19)

Global Language Monitor’s 2017 Top Phrases of the Year for Global English

Rank, Word, Previous Rank, Definition Weinstein Effect (New) — (#MeToo) Emboldened women across the globe confront those who have been abused them in their past.

  1. Weinstein Effect (and #MeToo) (New) — Emboldened women across the globe confront those who have been abused them in their past.
  2. Nuclear Option (7) — The use of nuclear weapons by either side in the on-going and decades-long North Korean standoff.
  3. Deep State (New) — The idea that entrenched bureaucracies, beholden to no one, controlling the ship of state with little concern for elected officials.  In effect, a ‘Shadow’ government
  4. For Real (FR) (New) — [Indian] It took a half a century for the hip lingo of Venice Beach to proliferate to the call centers of India as FR.
  5. Robot Apocalypse (New) — The oncoming usurpation of Humankind by robots and other advanced forms of Artificial Intelligence.
  6. Fake News (New) — A higher level (and far more dangerous method controlling the news) through special relationships, the tight control of events, planting sources, and keeping the actual facts to a tight inner circle.
  7. Lean Into (New) — Being totally committed (or lean into) a cause, an initiative, or career choice.
  8. Non-binary (13) — Gender identity defined as neither male nor female.
  9. Memory Care (14) — Euphemism for treating Alzheimer and other forms of dementia
  10. Cultural Appropriation — Now refers to the exploitation of an ‘ethnic’ culture by those of white European heritage.

Missed the Cut and former rank: Alt-right (17), Dumpster Fire (9), Nuclear Option for US Senate (6), and Safe Place (20).

Global Language Monitor’s 2017 Top Names of the Year

Rank, Name

  1. Xi Jinping — General Secretary of the Communist Party of China
  2. Donald J. Trump — President of the United States of America; Trump took the Top Honors in 2016 and 2015.
  3. Pope Francis —  Jorge Mario Bergoglio, the 266th Pope of the Catholic Church, the Bishop of Rome, and sovereign of Vatican City.
  4. Angela Merkel —  Angela Dorothea Merkel, Chancellor of Germany
  5. Vladimir Vladimirovich Putin —  President of Russia
  6. Theresa May — P)rime Minister of the United Kingdom
  7. Kim Jung Un —   North Korean Strongman
  8. Narendra Modi — Prime Minister of India
  9. Donald Tusk — President of the European Commission
  10. Shinzō Abe — Prime Minister of Japan
  11. Justin Trudeau — Prime Minister of Canada
  12. Hurricane Harvey and Maria — Hurricanes that devastated Houston and Puerto Rico, respectively

Methodology:  The words are culled from throughout the English-speaking world, which now numbers more than 2.35 billion speakers (January 2018 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 375,000 print and electronic global media, as well as new social media sources as they emerge.

 

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print, and electronic media, as well as the global fashion industry, among others.

For more information, call 1.512.801-6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

 


GLM’s Top Words Record the History of the 21st Century, Thus Far

GLM’s Top Words of the Year Record the History of the 21st Century. Many of the shifts first noted by the trend and narrative-tracking techniques of GLM can be found here, also.

Top 225 US Colleges Ranked by MediaBuzz

November 2009 Report

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Michigan and MIT displace Harvard atop Media Buzz Ranking

—Harvard declines 20%; endowment troubles cited

—Public Ivies and Technology-focused institutions thrive

Wellesley tops Colorado and Williams among colleges

—First Women’s College atop Liberal Arts Rankings

—Liberal Arts colleges hold their own on Media Buzz

First Rankings to Include Online/For Profit, Business, Technology, Art, Design and Music Schools

States Ranked by Number of Top Colleges (you might be surprized!)

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Read:  Harvard Brand Takes a Hit in Tough Economic Times

Listen to:  the article in English from China Daily

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Austin, Texas November 9, 2009. In an exclusive TrendTopper MediaBuzz™ analysis of the nation’s colleges and universities, the Global Language Monitor has ranked the nation’s Top 200 colleges and universities according their appearance in the global print and electronic media, on the Internet throughout the blogosphere, and including social media such as Twitter. The GLM rankings were also the first to include specialty schools, such as Art, Business, Music and Engineering schools, as well as online universities.

Read the Reaction from MichiganHarvardYale and Wisconsin

In the University category, there appeared to be a ‘flight to quality’ with the consumer perception of quality being the price-sensitive ‘public ivies’ and technology-centered schools, epitomized by the University of Michigan moving up three places to the top spot. Harvard saw a decline in Media Buzz citations of some 20%, perhaps reflecting its endowment taking an $11 billion hit including some $1.8 billion from the general fund. Other major movers include MIT jumping from No. 16 to No. 2 affirmed the technology trend, North Carolina, another public ivy, moved into the Top Ten, with California—Berkeley moving from No.10 to No. 6.

In the College category, Wellesley overtook Colorado College, Williams and Amherst to claim the No. 1 position, a first for a women’s college. Pomona College, one of California’s Claremont Colleges re-emerged in the Top Ten, and Eugene Lang College of New School University debuted at a very strong No. 9. Overall the College Media Buzz was generally up in contrast to that of the private schools on the Universities list.

“This year we’ve witnessed the impact the Global Financial Restructuring has had upon the US higher education system. On the University level there has been a small but dramatic reordering of the hierarchy, which has remained virtually unshaken for many years,” said Paul JJ Payack, President and Chief Word Analyst at GLM. “However, Liberal arts colleges, the public ivies, and engineering-focused schools appear to have held onto, or actually increased their ‘brand equity’.”

Click here for States Ranked by Number of Top Colleges

This List just might surprise you!

Since TrendTopper MediaBuzz ranks overall media awareness and strength of a school’s ‘brand’ or reputation, the Global Language Monitor included specialty schools, such as Art, Business, Design, Music and Engineering schools, as well as online universities. All these were included in the College category with the exception of the online university, which was assigned to the University category.

The Top Specialty schools listed in their categories as well as overall rank are listed below.

• The Top Business school was Babson College was the Top Business (67 overall, college).

• The Top Art and Design schools were Rhode Island School of Design (RISD) (27 overall, college), Pratt Institute (28 overall, college), and the School of the Art Institute of Chicago (47 overall, college).

• The Top Engineering school was The Cooper Union (38 overall, college).

• The Top Music Schools were the Julliard School (50 overall, college), the New England Conservatory of Music (96 overall, college), and Berklee College (99 overall, college).

• The Top Online University was the University of Phoenix, USA (37 overall, university).

• The Top Christian was Wheaton College, IL (16 overall, college),

• The Top Military Academies were the United States Naval Academy (20 overall, college), the United States Military Academy (48 overall, college) and the United States Air Force Academy (61 overall, college).

For the complete list of the top Specialty schools, go here.

The Top Twenty-five Universities are listed here.

1 University of Michigan—Ann Arbor, MI
2 Massachusetts Institute of Technology, MA
3 Harvard University, MA
4 Columbia University, NY
5 University of Chicago, IL
6 University of California—Berkeley, CA
7 University of Wisconsin—Madison , WI
8 Stanford University, CA
9 University of North Carolina—Chapel Hill, NC
10 Cornell University, NY
11 Yale University, CT
12 Princeton University, NJ
13 University of Pennsylvania, PA
14 University of California—Los Angeles, CA
15 University of Washington, WA
16 University of Minnesota, MN
17 New York University, NY
18 University of California—San Diego, CA
19 Johns Hopkins University, MD
20 Ohio State University—Columbus, OH
21 University of Virginia, VA
22 U. of California, Davis, CA
23 Georgia Institute of Technology, GA
24 Duke University, NC
25 Boston University, MA

For the full list of Universities, go here.

The Top Twenty-five Colleges are listed here.

1 Wellesley College, MA
2 Williams College, MA
3 Colorado College, CO
4 Oberlin College, OH
5 Amherst College, MA
6 Pomona College, CA
7 Middlebury College, VT
8 Union College, NY
9 Eugene Lang College, NY
10 University of Richmond, VA
11 Vassar College, NY
12 Bowdoin College, ME
13 Bryn Mawr College, PA
14 Connecticut College, CT
15 Bucknell University, PA
16 Wheaton College IL
17 Hamilton College, NY
18 Barnard College, NY
19 Dickinson College, PA
20 United States Naval Academy, MD
21 Washington & Lee University, VA
22 Colgate University, NY
23 Carleton College, MN
24 Bates College, ME
25 Willamette University, OR

For the full list of Colleges, go here.

The Top 200 Colleges and Universities were also ranked by Media Momentum, defined as largest change in Media Buzz from the end of 2008, and the largest change in media citations in the previous 90 days. The analysis was completed on November 1, 2009

GLM used its proprietary Predictive Quantities Indicator (PQI) software for the TrendTopper MediaBuzz Analysis. GLM used the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Liberal Arts Colleges. The schools were ranked in late October, with the last day of 2008 as the base, with two interim snapshots in 2009.

The Global Language Monitor also provides the TrendTopper Reputation Management Service that helps institutions differentiate themselves among their competitors.  TTRMS does not influence the rankings in any way.  For more information, go to www.TrendTopper.com or call 925.367.7557.

The complete report is available for download.

The 73-page report includes details on:


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