GLM’s Top Words of the Year Record the History of the 21st Century. Many of the shifts first noted by the trend and narrative-tracking techniques of GLM can be found here, also.
March 28th, 2011
You Don’t Say
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Make no mistake — Obama is a big fan of his own catchphrases
BY ANTHONY DECEGLIE AND JENNY MERKINMONDAY, MARCH 28, 2011
Statistics gathered by the Global Language Monitor reveal that Obama has said it 2,924 times since he was sworn into office more than two years ago.
Other signature Obama sayings include Here’s the deal (1,450 times) and Let me be clear, (1,066 times).
In a nod to the tough financial times he has faced, the president’s fifth most popular motto is It will not be easy.
Obamas reheated rhetoric has recently come under fresh scrutiny. Parts of his speech warning Libyan dictator Moammar Gadhafi to honor the United Nations cease-fire pact were strikingly similar to the words spoken by President George W. Bush when he launched military strikes in Afghanistan.
“Our goal is focused. Our cause is just. And our coalition is strong.” Obama said. Bush, nearly a decade earlier, Your mission is defined. Your objectives are clear. Your goal is just.”
Make no mistake, The Daily is hoping Obama lifts his creative game and ‘wins the future’ (another rhetorical crutch) when it comes to this public speaking deal. Although we understand it will not be easy.
Scale of Top Sayings (Source: The Global Language Monitor, as of March 25)
#1 Make no mistake — 2,924 times
#2 Win the future — 1,861 times; (9 times in his 2011 State of the Union address)
#3 Here’s the deal — - 1,450 times
$4 Let me be clear — 1,066 times
#5 It will not be easy — 1,059 times
Comparison of 90-days since the 2008 Presidential Election
to 9/11 and Start of Iraq War
Austin, TX February 10, 2009 – The Global Language Monitor has found that words of despair and fear relating to the global economic meltdown are drowning out those of hope in the global media in the ninety days since the US presidential election on November 4, 2008.
With thousands of global headlines centering on the deteriorating global economy followed by news of the human toll of people driven to despair and committing acts of desperation, GLM undertook an analysis of the language used in the global print and electronic media since the US presidential election. GLM then compared their frequency of use to the ninety days following the 9/11 Terrorists attacks on New York and Washington in 2001 and the 90-day period following the outbreak of the Iraq War in 2003. The representative fear-related words chosen: Fear, Despair, Abandoned, Desperate/Desperation.
The analysis found that these words were used in the last ninety days with 18-23% more frequency since the historic Obama election than when compared to their use in the ninety days following the terrorist attacks of 9/11 of 2001 and 90-days following the beginning of the Iraq War in March 2003. The one exception was that of the word fear, itself, though its use in relation to the economic meltdown was still some 85% of its use in the case of 9/11 and the Iraq War.
“The results are striking, especially, in contrast to the immense outpouring of global goodwill in response to the inauguration of Barack Omama, since the survey included the ten days immediately following Obama’s swearing in,” ” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor.
The specific breakdown of the keywords (and related variations) follows:
1. Abandoned — Abandoned appeared some 23% more frequently
2. Despair — Despair appeared some 18% more frequently
3. Desperation – Desperation appeared some 18% more frequently
4. Fear – Fear appeared some 85% of the frequencyMedia and Analysts: Call for Graphics
Austin, Texas, April 5, 2010 — “The Narrative’ is the Top Political Buzzword for the upcoming election cycle, according to a global Internet and media analysis by Austin-based Global Language Monitor. GLM has been monitoring political buzzwords since 2003.
“The Narrative” is now appearing thousands of times in the global media on the Internet and blogosphere as well as throughout the world of social media. The current ‘sense’ of the ancient phrase is being used as the main stream of public opinion running in the media that needs to be fed, encouraged, diverted or influenced by any means possible.
Current examples include:
- “Barack Obama, US president, has lost control of the political narrative …” Financial Times, Feb 15.
- “The Start of a New Obama Narrative” (Huffington Post, March 26)
- “The Obama White House has lost the narrative in the way that the Obama campaign never did” (New York Times, March 6)
- “Ok. Has the narrative changed because of the health care success? (Washington Post, March 26)
- “The only thing that changes is the narrative.” (CNN, March 23)
“The rise of the ‘The Narrative’ actually renders actual positions on the issues almost meaningless, since the positions now matter less than what they seem to mean.” said Paul JJ Payack, President and Chief Word Analyst of GLM. “The goal of political campaigns now is to spin a storyline that most ‘resonates’ with the electorate, or segments thereof”.
The word ‘narrative’ comes to us from the 16th century and traditionally means something told in the form of a story. It is ultimately from the Latin, narrativus, meaning something told, related or revealed (as in a story). One of the best-known examples is The Narrative of the Life of Frederick Douglas.
The Global Language Monitor has been tracking political buzzwords since the turn of the century.
- Top Political Buzzword of the 2000 Presidential Election was ‘Chad’.
- Top Political Buzzword of the 2004 Presidential Election was ‘Incivil’ as in the InCivil War, alluding to the vicious war of words between the Kerry and Bush (43) camps.
- Top Political Buzzword of the 2008 Presidential Election was ‘Change’.
More recently, GLM has tracked the following about political buzzwords in the media:
- Top Political Buzzwords Track the Trajectory of the Obama Presidency
- Trend: Disillusionment, Anger and Outrage on the since Obama Inauguration
- Outrage in Global Media
- ‘Despair’ & ‘fear’ drowning out ‘Hope’ in Global Media
To track political buzzwords, Global Language Monitor uses the Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere, now including social media. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.