“Truth” is Top Word of the Year 2017 by The Global Language Monitor

 

The Only Analysis for Global English Worldwide

18th annual analysis by the Global Language Monitor

Weinstein Effect” (and #MeToo) is the Top Phrase and Xi Jinping is the Top Name of 2017

 Recently, The Global Language Monitor (GLM) announced that Truth is the Word of the Year for 2017.

 

For Immediate Release,

For More Information, call 001.512.801.6823 or email info@LanguageMonitor.com.

December 2017,  Austin, Texas (Updated) – Truth has been named the 2017 Word of the Year for Global English (#WOTY2017) by the Global Language Monitor, in its eighteenth annual global analysis. In addition, the Weinstein Effect has been named the Top Phrase and Chinese leader Xi Jingping the Top Name of 2017.  Following ‘Truth’ were the words Narrative, Opioids, Awoke, and Nuclear Option.  Rounding out the Top Ten were Deep State, Robot Apocalypse, Higher Level of Fake News, Blessee, and Lean Into. 

Since the turn of the century, the Global Language Monitor has been naming the words of global English that have had the most profound influence upon the language, the culture, and/or the world of the 21st century,” said Paul JJ Payack, President, and Chief Word Analyst.  GLM ‘s methodology, true to its Silicon Valley heritage, is to examine the totality of Global English with the tools now available to better understand the underlying trends that shape our words and, hence, our world.”

GLM tracks the top trending words three times during the year before the final assessment is released at year end.  Below are the Global Language Monitor’s 2017 Words of the Year for Global English.

Global Language Monitor’s 2017 Top Words of the Year for Global English

Rank, Word, Previous Rank, Definition 

  1. Truth (1) — Let’s face it.  The conversation is all about truth, or lack thereof.
  2. Narrative (2) — As GLM noted in ’08, Narratives began replacing facts in politics; a harbinger to ’fake news’.
  3. Opioids (10) — More deaths than gun violence and automobiles crashed combined.
  4. Post-Truth (16) — Objective facts are less influential than appeals to emotion or the prevailing narrative.
  5. Woke (New) — Awakening to issues of social and racial justice.
  6. Brexit (4) — [United Kingdom] Definition according to Theresa May:  “Brexit means Brexit”.
  7. Blessee (New) — [RSA, South Africa] Those who are shown financial favor through a ‘Sugar Daddy’ (New)
  8. Non-binary (13) — Gender identity defined as neither male nor female.
  9. Anthropocene (15) — The current geological time period where human activities have had a major environmental impact on the Earth.
  10. Latinx (11) — Neologism for the Hispanic heritage of any stripe.
  11. Ransomware (New) — A type of malware where targeted sites are ‘captured’ and rendered useless until a ransom is paid to the hackers.
  12. Tradie (New) — [Australia] Short for any worker in the trades:  tradesmen, e.g., electricians (sparkies), truckers (truckies), chippies (carpenter) and the like.
  13. Flip (New) — Any quick financial transact5on meant to turn a quick profit, particularly involving real estate.
  14. Covfefe — The Trumpian Typo Heard ‘Round the world.
  15. #Resist — From Latin resistere, from re- + sistere to take a stand
  16. Appropriation (Cultural) — Now refers to the exploitation of an ‘ethnic’ culture by those of white European heritage.

Missed the Cut and former rank: Antifa (18), Alt-right (17), Bigly (5), and Populism (19)

Global Language Monitor’s 2017 Top Phrases of the Year for Global English

Rank, Word, Previous Rank, Definition Weinstein Effect (New) — (#MeToo) Emboldened women across the globe confront those who have been abused them in their past.

  1. Weinstein Effect (and #MeToo) (New) — Emboldened women across the globe confront those who have been abused them in their past.
  2. Nuclear Option (7) — The use of nuclear weapons by either side in the on-going and decades-long North Korean standoff.
  3. Deep State (New) — The idea that entrenched bureaucracies, beholden to no one, controlling the ship of state with little concern for elected officials.  In effect, a ‘Shadow’ government
  4. For Real (FR) (New) — [Indian] It took a half a century for the hip lingo of Venice Beach to proliferate to the call centers of India as FR.
  5. Robot Apocalypse (New) — The oncoming usurpation of Humankind by robots and other advanced forms of Artificial Intelligence.
  6. Fake News (New) — A higher level (and far more dangerous method controlling the news) through special relationships, the tight control of events, planting sources, and keeping the actual facts to a tight inner circle.
  7. Lean Into (New) — Being totally committed (or lean into) a cause, an initiative, or career choice.
  8. Non-binary (13) — Gender identity defined as neither male nor female.
  9. Memory Care (14) — Euphemism for treating Alzheimer and other forms of dementia
  10. Cultural Appropriation — Now refers to the exploitation of an ‘ethnic’ culture by those of white European heritage.

Missed the Cut and former rank: Alt-right (17), Dumpster Fire (9), Nuclear Option for US Senate (6), and Safe Place (20).

Global Language Monitor’s 2017 Top Names of the Year

Rank, Name

  1. Xi Jinping — General Secretary of the Communist Party of China
  2. Donald J. Trump — President of the United States of America; Trump took the Top Honors in 2016 and 2015.
  3. Pope Francis —  Jorge Mario Bergoglio, the 266th Pope of the Catholic Church, the Bishop of Rome, and sovereign of Vatican City.
  4. Angela Merkel —  Angela Dorothea Merkel, Chancellor of Germany
  5. Vladimir Vladimirovich Putin —  President of Russia
  6. Theresa May — P)rime Minister of the United Kingdom
  7. Kim Jung Un —   North Korean Strongman
  8. Narendra Modi — Prime Minister of India
  9. Donald Tusk — President of the European Commission
  10. Shinzō Abe — Prime Minister of Japan
  11. Justin Trudeau — Prime Minister of Canada
  12. Hurricane Harvey and Maria — Hurricanes that devastated Houston and Puerto Rico, respectively

Methodology:  The words are culled from throughout the English-speaking world, which now numbers more than 2.35 billion speakers (January 2018 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 375,000 print and electronic global media, as well as new social media sources as they emerge.

 

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print, and electronic media, as well as the global fashion industry, among others.

For more information, call 1.512.801-6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

 



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A Brief Retrospective on the Nature of Truth and Why It Confuses Us So

Diogenes Searching For TRUTH in Ancient Greece

 Recently, The Global Language Monitor (GLM) announced that Truth is the Word of the Year for 2017.

Austin, Texas, December 2017.  If you kept abreast of the daily press reports, you would think an outbreak of mass hysteria or at least amnesia had swept over the nations of the West. The world’s leading print and electronic media acted as if the concept of truth had been circumvented, or even, contravened, and sounded alarm after alarm that what we all knew as facts were no longer discernible. The source of this disruption in the news cycle, of course, was what came to be known as fake news and post-truth.

For historical comparisons of a number of the terms used in this analysis, GLM used the Google Ngram Viewer.   You can use the Ngram Viewer to chart frequencies of comma-delimited search strings.  The Google Ngram Viewer uses yearly counts from sources printed between 1500 and 2008, though in some cases later dates of publications are included.

In the first example, frequencies of citations between and among a number of words used to describe the Top Words of the Year for 2016 are plotted between 1940 and the present.

Figure 1. Relative Frequency of citations among words used to describe the Top Words of the Year for 2016

Figure 2. Close-up on Relative Frequency Among Some Top Words of the Year for 2016

Figure 3.  Comparisons of the Words Truth Vs. Lie Since 1740

This is why early in the century, the Global Language Monitor put into place a methodology that clearly states that each considered word or phrase must adhere to the published criteria (see below). The methodology calls for words and phrases from the entire global English linguasphere to be considered, as well as each fulfilling geographic and demographic requirements. This automatically excludes the lists created by those organizations that rely on polls and other such non-scientific tools

A Methodology Optimized for the Wired World -- GLM’s Word of the Year rankings are based upon actual word usage 
throughout the English-speaking world, which now approaches some 2.38 billion people, who use the language 
as a first, second, business language. To qualify for these lists, the words, names, and phrases must meet 
three criteria: 1) found globally, 2) have a minimum of 25,000 citations, and 3) have the requisite ‘depth’ 
and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must 
appear world-over, not limited to a particular profession or social group or geography. The goal is to find 
the word usage that will endure the test of time.

Global Language Monitor began to use newly available technologies to document the Words of the Year for Global English at the turn of the 21st century, with the idea to encapsulate and capture the essence of the preceding twelve months in a sort of linguistic amber.

Consider for a moment that fact that in 2009 GLM named ‘twitter’ as the Global English Word of the Year, not only as a social media phenomenon but as a potential Weapon of Mass Disruption (or even destruction). Witness: 1) the Arab Spring and 2) the actions of one Donald J. Trump.

Political Correctness

In a time so debilitated by the specter of political correctness (both from the left and the right), it seems rather demeaning to advance the concept of ‘fake news’, once you study its etymology, tracing back the origins of the word ‘fake’.

Cambridge Dictionaries’ definition of fakir: A Muslim (or, loosely, a Hindu) religious ascetic who lives solely on alms. Origin: Early 17th century: via French from Arabic faqīr. Fakir, Arabic Faqīr (“poor”), originally, a mendicant dervish. In mystical usage, the word fakir refers to man’s spiritual need for God, who alone is self-sufficient. Although of Muslim origin, the term has come to be applied in India to Hindus as well.

Fakirs are generally regarded as holy men who are possessed of miraculous powers, such as the ability to walk on fire or to subsist by looking only at the face of God.

In a Languagelog posting by Mark Liberman, How Fakirs Became Fakers, Edmund Wilson comments (from the grave) that Fakirs began to become entwined with fakers with a common usage that arose out of the American spiritualism craze of the 19th century.  This is where one can witness the shift in meaning for the word fakir, from an Islamic religious ascetic to the Hindu “Yogi,” to a sort of street corner or carnival barker or “producer of illusions”.

In other words ‘fake news” joins a long list of ethnic slurs that have imbued American English since before the founding of the republic. They are too many to repeat. However the most common of these might be ‘ethnic-group’ giver’ or ‘ethnic-group rich’. Specifically, using the term fake news could be said to humiliate and/or cast aspersions upon Muslim and/or Hindu holy men. Recent searches of the New York Times found 869 instances of ‘fake news,’ while searches of The Washington Post found 1,352. None mentioned the historical dubiousness of the practice.

You can see this linguistic shift peaking around 1940 and continuing to this day.

Figure 4. Shift in Meaning Between Fakir and Faker During the 1940s

In retrospective, even the whole idea of fake news and post-truth is a bit of an over-reaction. The organizations that were disrupted the most by the appearance of unchecked, non-verifiable and inadequately sourced stories, were those upon which the world came to rely and depend upon to safeguard the information delivered to their audiences as verifiably true. To continue in these roles as stewards of truth, it was incumbent upon them to put into place new methods of testing information.

The unvarnished truth is that the dominant news gathering and distribution organizations fell behind the curve as sources of information multiplied by orders of magnitude. Neither did they comprehend the astonishingly rapid advances in computing power. Finally, the evolution of communication and social media tools advanced far more quickly than the old line media’s ability to adapt to and absorb them.

Decades of reporting on the decline of the US manufacturing base never seemed to register to old media as applicable lessons for themselves. In the mid-’80s, an HBS case study inquired as to which fared better — companies with strategic plans in place or those that had none. The answer: a dead heat. Apparently, companies without strategic plans were able to adjust more quickly to changing market conditions while companies with strategic plans all too often, steadfastly rode these plans straight into oblivion.  (For more information on this phenomenon, check out the first two editions of In Search of Excellence.  Prepare to be shocked.)

What is Truth?

The debate over what is truth has been ongoing since the search for an ‘honest man’ by Diogenes the Cynic, the dialogues of Socrates as recorded by Plato, the rhetorical question Pontius Pilate asked of the Christ, the Confessions of Augustine, the Summa of Aquinas, and the monastic scriptoria of Medieval Europe.

In the scriptoria of the Middle Ages, an elaborate system was constructed to ensure that no discrepancies were introduced into Scripture or highly-prized scholarly works — before the coming of movable type and the printing press. Can you imagine the decibel level of a discussion that played out over the misrepresentation of a single iota when dealing with the work of a Church Father, the Apostle Peter (or Paul), or the words of the Lord himself? This, of course, was complicated by the fact that there were few grammatical rules, little or no punctuation, no spaces between and among words, nor between sentences or paragraphs, and the like.

Even in the late 17th and early 18th centuries, Harvard and Yale engaged in the same sort of tussle about the owner of Truth as the Right and Left are engaged in today.  Harvard chose the Latin word Veritas (Truth) on its official seal, while Yale considered the matter closed by adding Lux et Veritas.  (Light and Truth) to its own shield.  Three hundred years later, in an academic world perhaps overly concerned with political correctness, Harvard won top honors for the Top Politically (in)Correct Word of 2016.

Watching the nightly news and reading the traditional (for the last two centuries, that is) media, one has the distinct sense that what they perceive as unprecedented almost chaotic circumstances is actually that of the normalcy of the new reality, that of communications at the speed of light that the internet has foisted upon us.

We keep hearing about this most unusual of election cycles, but this is only true when looking through the prism (and historical construct) of the traditional news gathering operations. What is called the 24-hour News Cycle is actually just the tip of the tsunami washing over the planet at an ever-quicker pace. Indeed, the nature of the beast hasn’t changed at all. It is our outdated techniques, that haven’t kept up with the new reality: News now emanates at the speed of thought, from tens of thousands or, even, millions of sources.

Can you imagine the uproar in the monastic world when documents would be produced with little or no vetting against the time-honored standards?

In 2008 GLM published an article, “Is Merriam-Webster its own Best Frenemy,” where we noted that its newest additions to its Collegiate Dictionary, were older than most entering college students at the time (28 years vs 18!)  Indeed, for the most part, technology could solve most of the Post-truth and Fake News phenomena.

Since the turn of the 21st century, the Global Language Monitor (GLM) has named the Top Words of Global English. A decade earlier, the American Dialect Society began to name the Word of The Year for mostly American (and a bit of British) English with little or no use of the then emerging computer power. By the end of the first decade of the 21st Century, the BBC chose the Global Language Monitor to determine the Top English Words of the Decade worldwide while they chose an UK-based Linguist to highlight those of the UK.

One of the most surprising trends in the evolution of the Words of the Year over the last two decades is that they have become decidedly more parochial, and more trivial, as the century has progressed. Now there are about a dozen players, all competing for the same space, so the race has been one of dumbing down the various nominees and ultimate winner in an apparently desperate attempt to seek the lowest common denominator, or even worse, to optimize entertainment value.

Perhaps most surprising of all is the apparent lack of preparation by the venerable incumbent organizations responsible for gathering, sifting through, and certifying information that then qualifies as verifiably newsworthy.

Apocalyptic language has been widely cited as word of the year worthy for the last several years — and rightly so. In fact, Apocalypse and Armageddon took Global Language Monitors’ honors as Top Global English Words of 2012. And though GLM’s proprietary algorithms have displayed a predictive element, it’s entirely possible that Apocalyptic language did indeed peak some five years too soon.

 

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print, and electronic media, as well as the global fashion industry, among others.

For more information, call 1.512.801-6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.


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ObamaSpeak

Textbook Obama

New York Magazine, September 21, 2009

Which Presidential Orator Did Obama Mimic for His Health-Care Speech?

According to Paul J. J. Payack, a speech analyst with the Austin-based Global Language Monitor, Obama’s health-care speech this week was constructed at a ninth-grade reading level, which was the level at which Lincoln crafted the Gettysburg Address. But that was back when rhetorical flourishes were in vogue. The closest modern equivalent has been Ronald Reagan, whose folksy speeches belied their own competent, clever construction.

.

Obama election tops all news stories since Year 2000

More than double all the other major news events COMBINED

Austin, TX December 29, 2008 (MetaNewswire) – The election of Barack Obama to the Presidency of the United States tops all major news stories since the year 2000 according to a analysis released by the Global Language Monitor (www.LanguageMonitor.com).  In fact citations of Barack Obama in the global print and electronic media, on the Internet, and throughout the blogosphere more than double the other main stories of the last decade combined.  These include in descending order:  the Iraq War, the Beijing Olympics, the Financial Tsunami, Hurricane Katrina, the death of Pope John Paul II, the 9/11 Terrorist Attacks and the Asian Tsunami.

Media, Internet & Blogosphere
Rank Story
1 Obama
2 Iraq War
3 Beijing Olympics
4 Financial Tsunami
5 Hurricane Katrina
6 Pope John Paul II
7 9/11 Terrorist Attacks
8 S. Asian Tsunami

When separating out the global print and electronic media alone, GLM found that more stories have appeared about the election of Barack Obama to the Presidency of the United States than the number of stories about Hurricane Katrina (No. 2), the Financial Tsunami (No. 3), and the Iraq War (No. 4) combined. Next on the list of top stories since the Year 2000 include The 9/11 Terrorist Attacks (No. 5), the Beijing Olympics (No. 6), the Death of Pope John Paul II (No.7), and the South Asian Tsunami (No.8) 

The stories were measured in the print and electronic media for a one year period after the event.


Print and Electronic Media
Rank Story
1 Obama
2 Hurricane Katrina
3 Financial Tsunami
4 Iraq War
5 9/11 Terrorist  Attacks
6 Beijing Olympics
7 Pope John Paul II
8 S. Asian Tsunami

“The historical confluence of events in the year 2008 is unprecedented. Aside from Obama’s election, we witnessed the Financial Tsunami which appears to be a vast restructuring of the world economic order, and the Beijing Olympics, which can be viewed as the unofficial welcoming of China into the world community as a nation of the first rank,” said Paul JJ Payack, president and chief word analyst of GLM. “This lends some credence to the idea that on January 20th, 2009 we are about to embark on the second decade of the second millennium.

To the popular mind, History rarely follows chronology: the Fifties ended with JFK’s Assassination in 1963; the Sixties with the Nixon’s resignation in ‘74; the Eighties with the fall of the Berlin Wall; while the Nineties, as well as the 20th century persisted until 9/11/2001.

Obama as a Top Word of the Year

Austin, TX December 5 2008 – In an election cycle known for its many twists and turns, another unexpected result pops up in calculating the Top Words of 2008. According to the analysis performed by the Global Language Monitor’s (www.Languagemonitor.com), the word ‘change’ was the Top Word of 2008, followed by ‘bailout’ and ‘Obamamania’.

“However, it is interesting to note,” said Paul JJ Payack, President and Chief Word Analyst of GLM, “that if you included ‘obama-’ as a root word or word stem, Obama- in its many forms (ObamaMania, Obamamentum, Obmanomics, Obamacize, Obamanation, and even O-phoria and Obamalot as a stand-in for JFK’s Camelot, etc.), would have overtaken both change, and bailout for the top spot. In a year of footnotes, GLM felt it important to add this interesting linguistic twist to the historical record.”

Obama’s oft cited refrain, “Yes, we can!” was ranked third as Phrase of the Year, following “financial tsunami” and “global warming.”  Barack Obama was ranked the Top Name of the Year, followed by George W. Bush and Michael Phelps, the Olympic 8-time gold medal winner.

The analysis was completed using GLM’s Predictive Quantities Indicator (PQI), the proprietary algorithm that tracks words and phrases in the media and on the Internet. The words are tracked in relation to frequency, contextual usage and appearance in global media outlets, factoring in long-term trends, short-term changes, momentum and velocity.

See also:  Obama as a Top Word of 2008

See also:  ObamaSpeak

See also:  Obama Victory Speach Ranked

See also:  Final Debate — Candidates Differ Sharply

See also:  Obama Acceptance at 9th Grade Level

‘Obama’ as a Word Enters English Language

Watch the Jeanne Moos’ CNN Segment

Presidential names that have made the leap include Jeffersonian,
Lincolnesque, Nixonian, and Clintonesque
San Diego, California, (February 18, 2007) The latest word to enter the English language is ‘obama’ in its many variations, according to the Global Language Monitor (GLM), (www.LanguageMonitor.com). GLM tracks the growth and evolution of the English language around the globe. The word is derived from the name, Barack Obama, the Senator from Illinois, and a top contender for the Democratic nomination for the US Presidency. Obama- is used as a ‘root’ for an ever-expanding number of words, including:
  • obamamentum,
  • obamaBot (new!)
  • obamacize,
  • obamarama,
  • obamaNation,
  • obamanomics,
  • obamican,
  • obamafy,
  • obamamania, and
  • obamacam.
The list is growing. In August 2007, GLM noted that ‘obama’ had become a political buzzword, ranking No. 2 on its Top Political Buzzwords list of the 2008 Presidential Campaign.
Presidential names that have made the leap include Jeffersonian, Lincolnesque, Nixonian, and Clintonesque (referring to former president Bill Clinton).
According to Paul JJ Payack, GLM’s president and chief word analyst, “To enter the English language, a word has to meet certain criteria, including: frequency of appearance in the written and spoken language, in the media, have a large geographic footprint, and to stand the test of time. In the past, this process would unfold over many years, even decades or centuries. However, the Internet, with instant global communication to billions of people has radically accelerated the cycle.”
Many names have made the leap into the language including OK (from the nickname US President Martin Van Buren “Old Kinderhook”); jacuzzi, kodak, macadam,
Caesarian section (after Julius Caesar); decibel (the measure of sound), Hertz, and frisbee.
The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, as well as accessing proprietary databases. The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity.
Currently, GLM is counting the number of words in the English Language. The Million Word March currently stands just short of the million-word mark at 995,118.
The English Language has some 1.35 billion speakers as a first, second or auxiliary language.

See also:  Obama as a Top Word of 2008

See also:  Obama Victory Speach Ranked

See also: Final Debate — Candidates Differ Sharply

See also:  Obama Acceptance at 9th Grade Level



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