Now Ranking the Top 63 Global Fashion Capitals
AUSTIN, Texas, September 2017 — In another close battle between New York and Paris, New York took four of the five categories to take the Top Global Fashion Capitals crown for 2017. Since 2011, the Top spot has been traded between New York, Paris, and London, each taking the Top Spot twice. Completing the Top Ten for 2017following New York and Paris were Barcelona, Milano, Rome, London, Amsterdam, Berlin, Las Vegas, and Dubai.
“Since we are expanding to include a number of cities, each with emerging and burgeoning fashion scenes, we are quite excited about the 2017 Global Fashion Capital rankings,” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. “Fashion continues to drive both economic growth for the region as well as a release of creativity that will most certainly impact their city, their region, and perhaps even the world”. #NYFW
The current 2017 rankings now include 63 fashion capitals. There are three new fashion capitals from West Africa: Accra, Ghana; Dakar, Senegal; and Lagos, Nigeria.
There is one new fashion capital from East Asia: Kuala Lumpur. There is one new fashion capital from the Middle East: Beirut, Lebanon. Before the various insurgencies in the region, Beirut was known as the Paris of the Middle East. There are two new fashion capitals from North America: Portland, Oregon known for its ‘weird’ culture, much like Austin, Texas and Columbus, Ohio known in the fashion world as the manufacturing headquarters of Henri Bendel, Victoria’s Secret, the Bath & Body Works, Abercrombie & Fitch (A&F), and others.
No. 3 Barcelona — Moving into Big Four Territory is Big News by definition.
No. 4 Milano — Reclaiming its Big Four status; hmm, perhaps all that re-thinking and revamping just might be having an impact (we’ll see in 2018).
No. 6 London — Had a great run earlier in the decade, but not so great lately (If you consider the No. 6 spot not so great).
No. 7 Amsterdam — Moving up 15 spots is quite a move.
No. 9 Vegas — Back in the Top Ten, more evidence that the Red Carpet experience does indeed have an impact.
No. 10 Dubai — More evidence that billions of dollars Do, indeed, have an impact.
No. 17 Seoul — Finally making the move in Asia, not No. 1, but a respectable No. 3 regionally.
No. 21 Washington, DC — A move into respectability!?
No. 28 Melbourne and No. 34 Sydney — Trading Places
No. 44 Portland, OR — A very nice debut.
No. 47 Kuala Lumpur — Another solid debut.
No. 46 Boston, No. 48 Miami, No.53 Chicago, No. 54 Houston, and No. 59 Toronto — All down by twenty spots, or more.
No. 63 Cracas — On Hiatus due to Insurrection.
The complete Rankings follow:
|Top 63 Global Fashion Capitals 2017
|Top 63 Global Fashion Capitals 2017
|2017||Fashion Capital||Last||2017||Fashion Capital||Last|
|9||Las Vegas||26||40||Abu Dhabi||55|
|12||Hong Kong||12||43||Mexico City||53|
|14||Los Angeles||4||45||Frankfurt am Main||51|
|19||Rio de Janeiro||18||50||Atlanta, Georgia||32|
|20||Buenos Aires||29||51||New Delhi||39|
|21||Washington, DC||54||52||Vancouver, B.C,||52|
|Copyright ©2017 Global Language Monitor||Copyright ©2017 Global Language Monitor|
The Watch List for 2018 includes: Abidjan, Auckland, Jakarta, and other nominated by industry experts.
Europe: Paris, Barcelona, Milano, Rome, London, Amsterdam, Berlin, Florence, Madrid, Stockholm, Antwerp, Copenhagen, Frankfurt, and Monaco.
India:: Mumbai and New Delhi (Mumbai (+24)
Australia: Melbourne and Sydney (+6)
East Asia: Singapore, Hong Kong. Seoul, Tokyo, Shanghai, and Bangkok
RSA: Johannesburg, Cape Town (+5)
Middle Europe: Prague, Moscow, Vienna, Warsaw, St Petersburg, and Krakow
Canada: Toronto, Montreal, and Vancouver,
Mideast:: Dubai, Abu Dhabi
Spain: Barcelona and Madrid (+12)
Latin America: Rio de Janerio, Buenos Aires, Santiago, Sao Paulo, and Mexico City. Caracas is on ‘Hiatus’.
Regional US: New York, Las Vegas, Los Angeles, Washington, DC, San Francisco, Dallas, Austin, Portland, OR, Boston, Miami, and Houston
Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of web pages, millions of blogs, the top 375,000 global print, and electronic media, and new social media formats as they appear. This survey, which was first made public in 2007.
Background: The Top Global Fashion Capitals are now recognized as the standard in the fashion world, as you can see below. For the 2017 edition, we are tracking more than three-score established and emerging centers of fashion. Our efforts have attracted an inordinate number of citations in the global media, as well as in academic, research and texts. For more than a decade now, the Global Language Monitor has employed its proprietary algorithms to cut through the world of Big Data establishing the definitive, nonbiased rankings of the Top Global Fashion Capitals.
The result is a longitudinal survey that runs for three years, with its final updating in the weeks before the yearly announcement. GLM surveys. billions of web pages, millions of blogs, the top 300,000 global print and electronic media, as well as new social media sources as they emerge. In effect, any and all databases available on the web, including key proprietary databases for specific content.
About the Global Language Monitor
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. Previous to this Payack was the founding president at yourDictionary.com, and a senior executive for a number of leading high tech companies.
Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.
These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.