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Political Buzzwords: 2008 Election Top Political Buzzwords Thus Far: Political buzzwords are terms of phrases that become loaded with emotional freight beyond the normal meaning of the word. For example, the word surge has been in the English-language vocabulary since time immemorial. However, in its new context as an Iraq War strategy, it inspires a set of emotions in many people far beyond the norm. The ranking is determined by GLM’s PQI Index, a proprietary algorithm that scours the global print and electronic media, the Internet, and blogosphere for ‘hot’ political buzzwords and then ranks them according to year-over-year change, acceleration and directional momentum. Using this methodology, GLM was the only media analytics organization that foresaw the ’04 electorate voting with their moral compasses rather than their pocketbooks. The Top Political Buzzwords of the Presidential Campaign and Commentary follows.1. Surge -- The ‘Surge’ surges to the No.1 Political Buzzword 2. Obama -- His name now qualifies as a buzzword. This is quite unusual, though the name Hillary comes close. 3. YouTube -- Changing the nature of American Campaigning? 4. Cleavage -- Despite critics’ contentions, Hillary found to be a woman after all 5. Pardon -- Furor over Libby pardon riles the news media. 6. Live Earth -- Rock the Earth lived up to its billing in ‘buzz’. 7. Subpoena -- Congressional subpoenas abound as predicted if a Democratically control congress were elected. 8. Congress -- Congress is now polling lower numbers that the President. Congress as a dirty word: another ‘C’ word? 9. All-time Low -- A constant description of the president’s ever falling poll numbers 10. "I don't recall." -- AG Alberto Gonzales used this phrase three score and thrice in one day of testimony. Top Political Buzzwords for 2006 The Top Political Buzzwords for 2006 included: Throes, Quagmire, Credibility, Global Warming, and Insurgency. Rewind: June 13, 2006 First Political Buzzword Tracker of 2006 Portends Raucus Fight Heading Into Mid-term Elections Culture of Corruption: 56% Republican vs. 44% Democrat
Nota Bene (November 8, 2006): The Exit Polls, According to CNN, "Asked which issues were extremely important to their vote, 42 percent said corruption and ethics; 40 percent, terrorism; 39 percent, the economy; 37 percent, Iraq; 36 percent, values; and 29 percent, illegal immigration". GLM, in early June, found that the corruption and ethics tag was more tightly linked to Republicans than Democrats by a 56% to 44% margin. Apparently, the Democrats have transformed the Mid-term elections into a 'national' election, thus upturning the 'all politics is local' dictum that usually holds sway. Translating this early finding into a party-line vote: Democratic Majority of 244-191. CNN's HOUSE RACE Updated: 6:13 a.m. ET, Nov. 8: With 435 seats at stake, with 14 still undecided: 227-194 Democratic Majority Rewind the Interview Election Day PQI: The Top 15 are still dominated by ‘Green’ and ‘Defense’ issues. Fastest Risers: No. 1 Hussein Guilty Verdict and No. 2 Iran Nuclear Weapon
Paul JJ Payack, President of the Global Language Monitor suggested that “over the last few years the PQI has proved to start where the polls and pundits leave off. This appears to be because the PQI provides a view of the underlying trends – and rapid movement -- that the polls can't possibly provide. The PQI is not dependent upon who is at home, GLM is not forced to ask 'double-blind' questions; since the PQI requires no questions at all.” The Global Language Monitor's Political-Sensitivity Quotient Index is a proprietary algorithm that measures 'the buzz' in the major print and electronic media, as well as on the Internet." The data is anaylzed for change since the beginning of 2006, then quarterly, monthly and finally weekly. The basic premise is to analyze short-term variations (e.g., Mark Foley) in the context of the longer-term terms (e.g., bin-Laden). The following data snapshot was analyzed on Sunday November 5 and updated on Monday November 6th, the day befor the Mid-term Election. PQI Rank on Nov 6 -- Buzzword 1 Ethanol 2 Global Warming 3 Al-qaeda 4 Bird Flu 5 Iran nuclear weapon 6 Impeach Bush 7 Conservative Politics 8 Kerry "stuck in Iraq" 9 Increased Tax Revenue 10 Mark Foley Scandal 11 Saddam Hussein guilty 12 Raise Taxes 13 illegal Immigration 14 Progressive Politics 15 Climate Change Disaster 16 Liberal Politics 17 Religious right 18 Cut Taxes 19 Rumsfield Resign 20 Culture of Corruption 21 Osama bin-Laden 22 Domestic Spying 23 Republican Majority 24 Quagmire Iraq War 25 Extreme Right Political 26 Hillary Clinton credibility 27 Bush Lame Duck 28 Filibuster Senate 29 Iraq War Insurgency 30 "New Orleans" Recovery 31 Religious Left 32 China World Stage 33 Losing War Iraq 34 War for Oil 35 George Bush Credibility 36 Nuclear Option Senate 37 Out of the Political Mainstream 38 Supreme Court Nomination 39 Democratic Majority 40 Fema New Orleans 41 "Nuclear weapon" North Korea 42 NSA Eavesdrop 43 Likeability Bush 44 Winning War Iraq 45 Gasoline Crisis Fastest Risers Since Oct 22nd 1 Saddam Hussein guilty 2 Iran nuclear weapon Editors: For complete details, call 1.925.367.7557.
A Note About the Predictive Quantities Indicator (PQI) The Global Language Monitor's proprietary algorithm, the Predictive Quantities Indicator tracks the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, as well as accessing proprietary databases (Factiva, Lexis-Nexis, etc.). A keyword base index is created (including selected keywords, phrases, 'excluders' and 'penumbra' words), 'timestamps' and a 'media universe' are determined. The PQI is a weighted Index, factoring in: Long-term trends, Short-term changes, Momentum, and Velocity. As such it can create 'signals' that can be used in a variety of applications. Outputs include: the raw PQI, a Directional Signal, or a Relative Ranking with 100 as the base. There are two differing PQIs. When analyzing words and phrases in political contexts, GLM uses the Political-sensitivity Quotient Index; when analyzing words and phrases in any other context, GLM uses a slightly different Predictive Quantities Indicator. Global Language Monitor Exclusive Analysis PQI October 26: Electorate has a Clear Vision of the Future Both U.S. Parties Seem to Lack 'Green'-Issues No. 1 and 2 but Al Qaeda Still No. 3 'Winning the Iraq War' Dead Last
New Orleans' in the context of Hurricane Katrina still festers at No.12, while 'North Korean nuclear weapon' debuts at No. 31, and 'Iran nuclear weapon' falls two positions from the previous run and occupies the 17th position. Perhaps notably, 'Winning the Iraq War' comes in dead last on the list of political phrases and buzzwords, at No. 43, immediatedly preceded by 'gasoline crisis'. "The combination of 'green issues,' long-term threats, and current enemies seems to define an electorate strongly conflicted by the two major parties lack of defined leadership in these core areas of belief. With neither party appealing to the electorate's direct concerns, we see the the results being more of an 'all politics is local' phenomenon, and far less of the political upheavel most pundits and polls are predicting. The difference between the PQI and the polls is that the PQI provides a ten-month view of the underlying trends that the polls can't possibly provide. In addition, the PQI is not dependent upon who is at home to pick up the phone at a particular hour of the day. Also, GLM is not forced to ask 'double-blinded' questions; since the PQI requires no questions at all. We simply measure what is found in the print, and electronic media, and the Internet, in their every changing mix and milieu," Payack concluded. The Global Language Monitor's Political-Sensitivity Quotient Index is a proprietary algorithm that measures 'the buzz' in the major print and electronic media, as well as on the Internet." The data is anaylzed for change since the beginning of 2006, then quarterly, monthly and finally weekly. The basic premise is to analyze short-term variations (e.g., Mark Foley) in the context of the longer-term terms (e.g., bin-Laden). The following data snapshot was analyzed for the week of October 23rd, two weeks before the election. Rank on Oct 24 -- Buzzword -- Previous Ranking (10/10/2006) 1. Global Warming -- Previously No. 1 2. Ethanol -- Previously No. 3 3. al-Qaeda -- Previously No. 2 4. Conservative Politics -- Previously No. 4 5. Illegal Immigration -- Previously No. 11 6. Flu -- Previously No. 6 7. Supreme Court Nomination -- Previously No. 7 8. Osama bin-Laden -- Previously No. 5 9. Impeach Bush -- Previously No. 8 10. Mark Foley -- Previously No. 43 11. Religious Right -- Previously No. 9 12. "New Orleans" Recovery -- Previously No. 10 13. Climate Change Disaster -- Previously No. 12 14. Increased Tax Revenue -- Previously No. 15 15. Progressive Politics -- Previously No. 16 16. Liberal Politics -- Previously No. 44 17. Iraq Nuclear Weapons -- Previously No. 17 18. Raise Taxes -- Previously No. 20 19. Rumsfeld Resign -- Previously No. 14 20. Cut Taxes -- Previously No. 19 21. Domestic Spying -- Previously No. 18 22. Republican Majority -- Previously No. 23 23. Extreme Right Political -- Previously No. 21 24. Iraq War Insurgency -- Previously No. 25 25. Culture of Corruption -- Previously No. 28 26. Losing War Iraq -- Previously No. 22 27. George Bush Credibility -- Previously No. 24 28. Senate Filibuster -- Previously No. 26 29. Fema (New Orleans) -- Previously No. 40 30. Hilary Clinton Credibility -- Previously No. 27 31. North Korean Nuclear Weapon -- Previously Unranked 32. Quagmire Iraq War -- Previously No. 29 33. Bush Lame Duck -- Previously No. 34 34. China on the World Stage -- Previously No. 30 35. Religious Left -- Previously No. 37 36. Nuclear Option Senate -- Previously No. 35 37. War for Oil -- Previously No. 36 38. Out of the Mainstream -- Previously No. 39 39. Democratic Majority -- Previously No. 38 40. NSA Eavesdrop -- Previously No. 41 41. Likeability Bush -- Previously No.42 42. Gasoline Crisis -- Previously No. 45 43. Winning Iraq War -- Previously No. 13
Top Political Buzzwords Index Belies Inside the Beltway Chatter GLM has been publishing the PQI for some three years; it has been cited by the major global media hundreds of times. Rank on Oct 7 -- Buzzword -- Previous Ranking (May 31) 1. Global Warming -- Previous Ranking No. 34 2. Al-qaeda -- Previous Ranking No. 35 3. Ethanol -- Previous Ranking No. 6 4. Conservative Politics -- Previous Ranking No. 7 5. Osama bin-Laden -- Previous Ranking No. 8 6. Bird Flu -- Previous Ranking No. 9 7. Supreme Court Nomination -- Previous Ranking No. 10 8. Impeach Bush -- Previous Ranking No. 12 9. Religious right -- Previous Ranking No. 13 10. "New Orleans" Recovery -- Previous Ranking No. 14 11. Immigration -- Previous Ranking No. 1 12. Climate Change Disaster -- Previous Ranking No. 21 13. Winning War Iraq -- Previous Ranking No. 20 14. Rumsfield Resign -- Previous Ranking No. 19 15. Increased Tax Revenue -- Previous Ranking No. 26 16. Progressive Politics -- Previous Ranking No. 23 17. Iran nuclear weapon -- Previous Ranking No. 15 18. Domestic Spying -- Previous Ranking No. 18 19. Cut Taxes -- Previous Ranking No. 28 20. Raise Taxes -- Previous Ranking No. 25 Other interesting buzzwords and their rankings 21. Extreme Right Political -- Previous Ranking No. 36 22. Losing War Iraq -- Previous Ranking No. 11 23. Republican Majority -- Previous Ranking No. 30 24. George Bush Credibility -- Previous Ranking No. 27 25. Iraq War Insurgency -- Previous Ranking No. 24 27. Hilary Clinton credibility 28. Culture of Corruption -- Previous Ranking No. 16 29. Quagmire Iraq War -- Previous Ranking No. 39 34. Bush Lame Duck -- Previous Ranking No. 38 36. War for Oil -- Previous Ranking No. 43 37. Religious Left -- Previous Ranking No. 5 38. Democratic Majority -- Previous Ranking No. 42 41. NSA Eavesdrop -- Previous Ranking No. 7 43. Mark Foley Scandal -- Previous Ranking (Not Ranked)
A Note About the Predictive Quantities Indicator (PQI)
The Global Language Monitor's proprietary algorithm, the Predictive Quantities Indicator tracks the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, as well as accessing proprietary databases (Factiva, Lexis-Nexis, etc.). A keyword base index is created (including selected keywords, phrases, 'excluders' and 'penumbra' words), 'timestamps' and a 'media universe' are determined. The PQI is a weighted Index, factoring in: Long-term trends, Short-term changes, Momentum, and Velocity. As such it can create 'signals' that can be used in a variety of applications. Outputs include: the raw PQI, a Directional Signal, or a Relative Ranking with 100 as the base. There are two differing PQIs. When analyzing words and phrases in political contexts, GLM uses the Political-sensitivity Quotient Index; when analyzing words and phrases in any other context, GLM uses a slightly different Predictive Quantities Indicator. First Political Buzzword Tracker of 2006 Portends a Raucus Fight Heading Into US Mid-term Elections 1. Immigration 2. NSA Eavesdrop 3. Impeach Bush 4. DaVinci Code 5. Al-qaeda 6. Religious Right 7. Culture of Corruption 8. Bird Flu 9. Ethanol 10. Iran Nuclear Weapon 11. Domestic Spying 12. Illegal Immagration 13. Losing War Iraq 14. Rumsfield Resign 15. Osama bin-Laden 16. Supreme Court Nomination 17. Climate Change Disaster 18. Winning War Iraq 19. Filibuster Senate 20. New Orleans Recovery 21. Cut Taxes 22. Republican Majority 23. Raise Taxes 24. Iraq War Insurgency 25. George Bush Credibility Katrina, Bird Flu, Climate Change Top List of Hot Political Buzzwords List Runs Counter To Virtually Every Pundit's Playbook Nota Bene: The Talking Heads do not always reflect the reality of the worldwide media San Diego, California (November 7, 2005) "Acts of God" top the Global Language Monitors PQ (Political-sensitivity Quotient) Index of the Top Political Buzzwords for the Third Quarter, including four of the Top Five: Hurricane Katrina, Climate Change, H5N1 Bird Flu, and Global Warming. To the surprise of many, the Washington Pundits favorites fell uniformly from the Top Political Buzzwords List tracked during the first six months of 2005. These included: Supreme Court (down 3 to No. 4), the Iraq Insurgency (down 5 to No. 8), Filibuster (down 7 to No. 15), Quagmire (down 9 to No. 18) and Out of the Mainstream down 11 to No. 27). Breaking into the Top 10 were The New York Times Scandal involving Judith Miller debuting at No. 9 and outed Valerie Plame appears on the List at No. 10. "The list runs counter to virtually every pundits playbook," said Paul JJ Payack, President of GLM. "Watching the Evening News, one might expect such words as Supreme Court, Insurgency, Filibuster, Quagmire and Out of the Mainstream to dominate the List. The lesson here might be that the Talking Heads do not always reflect the reality of the worldwide media. The references to Katrina dwarf anything weve ever tracked, surpassing the record set by the passing of Pope John Paul II, while the horrors of both Climate Change and a looming pandemic weigh heavily on the global mind." The Top Politically-sensitive Words for the Third Quarter of 2005: No. 1: Hurricane Katrina No. 2: Climate Change No. 3: H5N1 Bird/Avian Flu No. 4: Supreme Court No. 5: Global Warming No. 6: European Union (Dead) No. 7: John Paul II No. 8: Insurgency No. 9: New York Times Scandal No. 10: Valerie Plame No. 11: Judith Miller No. 12: Cindy Sheehan No. 13: Schaivo No. 14: Credibility (Bush/Cheney) No. 15: Filibuster No. 16: Likeability (Bush) No. 17: Throes No. 18: Quagmire No. 19: Tsunami No. 20: Persistent Vegetative State The PQ Index is a proprietary algorithm that tracks politically sensitive words and phrases in the print and electronic media, on the Internet and the Blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets. GLM publishes the PQ Index on a quarterly basis. Supreme Court-Related Buzzwords Dominate List of Top Political Buzzwords
San Diego, California (July 5, 2005) Supreme Court-related buzzwords dominated the list of Top Political Buzzwords released earlier today by the Global Language Monitor. The Top 15 Included: The Supremes, Activist Judges, the Nuclear Option, Out-of-the Mainstream, and Filibuster, according to GLM's Political-sensitivity Quotient Index (PQ Index) for the first half of 2005. "The fact that the Buzzword list was compiled immediately preceding the announcement by Justice OConnor that she would resign her seat on the Court, further strengthens the argument that the impending battle over the first vacancy in 11 years will be a mighty one, indeed," said Paul JJ Payack, President of GLM. Vice President Cheneys use of the word throes widely taken to mean the imminent demise of the Iraq Insurgency was the fastest rising political buzzword. Throes bested No. 2 quagmire, and No. 3 credibility atop GLM's Political Buzzword List for 2005. Others in the Index included: insurgency, European Union (Dead), Schaivo, Supreme Court, activist Judges, and the nuclear option. No. 1: ThroesComment: Cheneys Last Throes remark appears to fly in the face of the Administration's tight discipline.Factor: The fastest riser in the Index by far (up nearly 500% in month). No. 2: Quagmire Comment: Actually means quaking mire and as the Insurgency continues, the quagmire cry escalates. No. 3: Credibility (Bush/Cheney) No. 4: Insurgency No. 5: European Union (Dead) No. 6: Schaivo No. 7: Supreme Court No. 8: Likeability (Bush) No. 9: Incurious No. 10: Activist Judges No. 11: Nuclear Option No. 12: John Paul II No. 13: Persistent Vegetative State No. 14: Out of the Mainstream No. 15: Filibuster Other words being tracked for the index include bubble, the Indian Ocean tsunami, and Hillary Clinton.
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San Diego, June 13, 2006 (Updated). For the last three years, GLM has been tracking political buzzwords as they appear in the print and electronic media (newspapers, television, radio, etc.) on the Internet and in the Blogosphere. Using our proprietary algorithm, the Political-Sensitivity Quotient Index or PQI, GLM has been able to see which buzzwords and catchphrases are moving in and out of use, thereby reflecting what the media are writing about as opposed to the opinions of the Talking Heads and Pundits. [Read More Below.]
from May, 2006
San Diego, California November 7, 2006 – The Global Language Monitor’s Political-Sensitivity Quotient Index (PQI) has found that John Kerry’s ‘Stuck in Iraq’ remarks as well as the conviction of Saddam Hussein will both impact today’s Election. Kerry ‘Stuck in Iraq’ remarks debuted at (No. 8) on the list of politcally sensitive buzzwords, while and Hussein’s ‘Guilty’ verdict entered at (No. 11). This is in marked contrast to the 2004 General Election when the last-minute October and November ‘surprises’ (such as the Osama bin-Laden broadcast) were trumped by ‘moral values’. This effect was apparently alone recognized by GLM and was published the week before the vote. 
San Diego, California October 26, 2006 -- With two weeks to go before the mid-term election, the Global Language Monitor's Political-Sensitivity Quotient Index (PQI) has found that the public seems to have a clear agenda and direction that both parties seem to lack. Green Issues, al-Qaeda and bin-Laden dominate the Top Ten, though the Mark Foley scandal makes its first appearance in ranking, as does 'Impeach Bush'. 
Though Cheneys 'Last Throes' Bests 'Quagmire' as No. 1 on the List
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