Phony, the Optic, and Brycgwyrcende* join the battle for 2013 Top Word of the Year

Top Trending Words of 2013, Mid-year Edition

AUSTIN, Texas, August 8, 2013 – The words ‘phony’, ‘the Optic’, and ‘Brycgwyrcende’* have joined the battle for 2013 Top Word of the Year, according to the Global Language Monitor, the world leader in big data language analytics.

The Mid-year outlook for the Top Trending Words of 2013 already include words related to:   Kate’s Royal Offspring,  Near-Earth Objects including Comets, asteroids and/or meteors,  Nukes (rogue or otherwise), a fascinating Internet meme (or two), China continuing in it role as the world’s economic engine, an unknown technical buzzword that will seemingly spring out of nowhere (ala #hashtag), and various catastrophic scenarios with names containing the prefix  franken- or the suffix - pocalypse 

These words have been compiled from word trends in global English currently tracked by the Global Language Monitor.  In December 2012, Austin, Texas-based GLM announced that ‘ Apocalypse’ was the Top Word, ‘Gangnam Style’ the Top Phrase; and ‘Newtown’ and ‘Malala (Yousafzai) the Top Names of 2012 in its  annual global analysis of the English language.

“With 1.83 billion speakers and a new word created every 98 minutes or so, clever, interesting, and creative neologisms inevitably appear — and now from any point on the planet,”  said Paul JJ Payack, President and Chief Word Analyst of GLM.

To see the Top Words of 2012, go here.

The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2013 estimate).

Additions to the Mid-year update for Top Trending Words of 2013 :

  1. Phony — President Obama has rescued this relatively informal term from obscurity with his ‘phony scandal’ offensive; synonyms include bogus, spurious, sham, and fake.
  2. The Optic — Before the 2010 US Mid-term Elections, ‘the narrative’ was the Top Political Buzzword; three years later ‘The Optic’ is threatening to overtake ‘the narrative’.  Neither bode well for an informed political discussion.
  3. Brycgwyrcende —  Perhaps English-speakers use the French-derived ‘pontiff’ when referring to the Pope, because ‘the Old English Brycgwyrcende’ (bridge-builder) was a bit much to pronounce.
Words already being tracked for 2013′s Top  Words of the Year include:
  • Royal Heir — All aware of the difference between ‘heir apparent’ and ‘heir at law’ step to the side here.
  • Crazy New Weather Term — Still awaiting a particularly inventive neologism here to succeed the likes of  derecho, haboob, or SuperStorm. m As changes due to global warming become more pronounced, terms are emerging from the meteorologist’s jargon trove.
  • -alypse — Top trending suffix on the list.  Engenders the creation of catastrophic-related, apocalyptic  terms.
  • Global Warming – Perennially a Top Five Word (when matched with Climate Change), on top of mind to millions around the planet.
  • Globe Circulating Meme — Probably surpassing  the Angelina Jolie Leg meme that resulted from her dramatic stance at the 2012 Oscars.
  • MOOCs — Massive Online Open Courses.  What’s a decent student:teacher ratio when there 170,000 students in one course
  • Sustainability — Top Word of the Year in 2006 affecting the language in ever more aspects and senses.
  • Franken — Top trending prefix on the list. Expanded in meaning to include any human-instigated or -influenced natural disaster.
  • Sustainable Comet — Replacing Near-Earth Asteroid:  Yet another year, another ‘long-haired’ celestial object.  The late ’13 his comet may be the brightest in a thousand years (late ’13 rendezvous.)
  • Twitflocker — Our annual stand-in  The Next Big Thing in technology. No Next Big Thing apparent at this writing.
  • Debt — The debt bomb inflicts ever more ‘collateral damage’ upon the Western democracies.
  • Solar max — 2013 is the actual peak of the 11-year sunspot cycle; in 1854 solar storms melted telegraph wires.
  • Rogue nukes — Iran and North Korea will be the focus of attention here.  Whom are we overlooking here?
  • Euro- — The prefix will be used for any number of terms, few (if any) favorable.
  • China Rising — The Sun has not yet set on its economic expansion..

GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time.   NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic global media, as well as new social media sources as they emerge.

About the Global Language Monitor

Austin, Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. Since 2003, GLM has launched a number of innovative products and services monitoring the Internet, the blogosphere, social media as well as the top print and electronic media sites.
For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

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