Top 50 Business Buzzwords of 2013
Global Language Monitor’s First Annual Global Survey
Complements the Tops Words of 2013, click here.
AUSTIN, Texas Holiday Weekend (Nov. 29 – Dec. 1, 2013) — The Global Language Monitor has announced its first annual Top 50 Global Business Buzzwords, a global survey.
Top 50 Global Business Buzzwords of 2013 represent some five continents, which continues to confirm the ever-expanding nature of the English language.”
Methodology: GLM’s Word of the Year and Business Buzzwords of the Year rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people. To qualify for these lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.
- Content — Far and away the No. 1 BizBuzz leader
- Social Media — Reality: Social media impacts less than 15% of the Web
- Sustainability – No. 1 Word in 2007; have been rising in BizBuzz every year
- Transparency – Remains a goal far from corporate reality
- Literally – Principally used in non-literal situation, eg, Literally, “an explosion of laughter”
- Guru – Someone moderately skilled in a subject or particular field (cf ‘rocket scientist’ or ‘brain surgeon’)
- Utilize (rather than use) – Please deflate the diction and utilize the word ‘use’
- Robust – Applies to oh-so-many products: software, tablets (computer and otherwise), coffee, perfume, mileage, and hundreds of others
- Ping — High tech lingo seeping into the mainstream; now it means ‘get back to you’. Originally, a tool to send message packres to a network address to measure the time & quality of the response.
- Big Data — Soon Human Knowledge will be doubling every second. ’Big’ does not begin to describe what’s coming at us.
- Any noun used as a verb – to concept. to ballpark, and the like ….
- Seamless – Seldom actually seamless (Cf Obamacare website), often merely ‘seemless’ or meaningless
- Moving Forward — From the results of those countless ‘moving forwards’, moving sideways might be more appropriate
- The Cloud — Everything (and every one) now apparently ‘lives in the cloud’ though networking clouds pre-date the web by a decade or two
- Offline – ‘I’ll be offline’. The statement is meaningless unless one includes cell phones, tablets,smarty TVs, not to mention all atomic clocks.
- Bandwidth – Measurement of electronic communications devices to send and receive information with upper and lower limits
- New paradigm – Revolutionary new ideas that change the then-existing worldview; think Copernicus, think Newton, think Einstein, most definitely not your next product
- Synergy – The interaction of two efforts that result in a greater return than the sum of the two
- At-the-end-of-the-day — More likely the end of the quarter or fiscal year
- Win-Win — Much more positive than tie-tie or lose-lose
- Game changer – A step below a paradigm-shift but exaggeration nonetheless
- Pro-active – Evidently better than amateur-active
- Rock Star – What’s the hierarchy among Guru, Rocket Scientist, Brain Surgeon, and Rock Star?
- 30,000 ft level – Let’s decide if we are viewing the topic from the 30,000-, 40,000-, or 100,000 ft level. Airlines actually fly at a 35,000 ft cruise level
- Out-of-the-Box (experience) – OOBE is number 25 on the list of TrendTopper
- Resonate – produce or be filled with a deep, full, reverberating sound, belief or emotion
- Monetize – The attempt to transmute Internet lead into gold.
- Double Down – To double an investment in an already risky proposition
- Deliverable – An output, product, result, or outcome; a term of great flexibility.
- 110% — We believe it’s time to synchronize the exertion scale. As a hiring manager how do you compare 110% from an Ivy school with an exertion level of 130% from the Big Ten?
- Multi-task – Swapping in and out of tasks quickly is the key to multi-tasking not doing many things as once which actually decreases productivity (as imagined by Dave Nelson and other tech industries in the 1970s).
- Rocket science – One step up (or down) from a guru; equivalent to a Brain surgeon).
- Ballpark – Another name for a ‘guesstimate’.
- Flounder – In history a fish found plentifully off the coast of New England, while a ship might ‘founder’ along it’s rocky coastline. Over time the act of foundering became collated with the fish. Your grasp of the language is telegraphed by this confusion.
- As if it was — As if it were, please. You know, conditional voice.
- In the Cloud — Yes, dwelling within the Cloud merits a special mention.
- Net-Net – Consider a sportswriter for the Brooklyn Nets basketball team: “The net-net for the Nets was the netting of the final shot.”
- Value-add – P+E+VA, where Product (is P) + Enhancement (is Ε ), and Value add (is VA)
- Future proof – In reality an impossible feat because it assumes you are cognizant of future events , in Marketing, just another day of concepting.
- Glass is half-full – Since 90% of new companies (and new products) fail, it might be better to adjust this cliché to: “Is the glass 1/10th full or 90% empty?”
- Face time – Before it was a product, it was a meeting with a C-Level executive.
- Re-purpose – Finding a new use for an old ‘solution. Unfortunately anything thing can be re-purposed ,including your job (or yourself).
- Brain surgery – One step up (or down) from a guru; equivalent to a Rocket Scientist.
- Rock-and-a-hard-place – A supposedly intractable situation though it usually gets back on track
- Bleeding edge – Leading edge of the leading edge
- Quick-and-dirty – Cited tens of thousands of times; we prefer ‘quick-and-clean’
- Push the envelope – A phrase few actually understand; Originally a descriptor of breaking through the sound barrier by X-Series Test Pilots (e.g., X-15)
- Touch base – Another baseball allusion: if you don’t actually touch the base you are ‘called out’. Cf Cricket allusions, such as using ‘sticky wicket ‘ for a quandary.
- Herding cats – Used in high tech circles for several decades regarding controlling headstrong engineers, a seemingly improbable task.
- Low-hanging fruit – Easy pickin’s for the sales force; unfortunately, obsolete since 2008