Why you need the TrendTopper MediaBuzz rankings

Simply put:

  • The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. It is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions. GLM’s TrendTopper MediaBuzz Rankings actually removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.
  • We are Up-to-date, as in, we are an on-going, longitudinal study. Our rankings are fresh, current and updated continually throughout the year.  You will never need to wait until the first week in September to see how your schools are ranking.
  • We Provide Brand Analysis. Schools are either hot, or they’re not. We tell you how your schools rank, as brands.  Every school on our list has made the cut!  Every school is considered a good school, if not a great school.
  • We Measure Brand Equity; the perceived value of your school. Penn is a great (Ivy League) school, but Penn State (before the scandal) was nearly equivalent (No.  22 vs No. 24) in brand equity.  After reading our report you can then ask yourself, is it worth the difference in price?
  • The World vs. The Deans. Other rankings are inherently biased. You need to stop and think – does my future employer really care about how other deans rank my school? Get real.  The only question he or she actually cares about is can you do the work?
  • We continually update the Top 300 Colleges and Universities Guide throughout the year, so the information that you receive is always fresh and up-to-date.

We are Inclusive, listing Internet and Specialty Schools. It’s important to understand the rankings for Julliard and Cooper Union, as well as schools like the University of Phoenix, historical Black Colleges, and the notoriously underrepresented City University of New York. We even rank schools that opt-out of traditional rankings, such as Bard.

About The TrendTopper MediaBuzz Rankings

GLM created the TrendTopper MediaBuzz Rankings to remove all bias that we saw as inherent in each of the other published rankings, be they peer assessments, the opinion of high school guidance counselors, the ratio of endowment to number of students, number of left-leaning professors, and all the rest.

We found it highly interest that many institutions used our rankings as a validation of their recent reputation management decisions:

Harvard University: “Rankings highlight correlation between university prestige and media coverage … Indeed, the study seems to validate the Harvard Kennedy School’s recent decision to rebrand itself. Known as the Kennedy School of Government until last spring, the public policy and administration changed its shorthand so that it includes the word “Harvard”.

Boston College: “University Spokesman Jack Dunn said, “Boston College’s ranking in this study serves as an affirmation of what we have long believed. Academic research and accomplishments along with media citations and this recent ranking are all affirmations of the growing steam of this university.” The major factors that contributed to BC’s high ranking were a well-published academic community, a strong public relations office, and a successful sports program in recent years.

Vanderbilt University: “… when prospective students, faculty, friends and neighbors hear ‘Vanderbilt’ they associate it with excellent academic programs, innovative research, world class health care, the best students, a gorgeous campus, a dynamic hometown, rockin’ athletics and more. And, by one measure at least, we’re succeeding.”

Chronicle of Higher Education: “[GLM’s TrendTopper analysis] is at least one measure of wealth, success and prestige,” Hoover said. “Even on campuses where presidents do not put too much stock into rankings themselves, it is something they must think about” because alums and top students pay attention to them. – Eric Hoover, marketing strategies, Chronicle of Higher Education, quoted in Harvard Crimson.

How TrendTopper enhances college reputation by differentiating ‘brand’ among peers

The Global Language Monitor today announced TrendTopper MediaBuzz Reputation Management (TMRM) solution for higher education. Using TrendTopper, colleges and universities can enhance their standings among peers by assessing their strengths and weaknesses in any number of areas.  TrendTopper measures what is important to colleges’ and their various constituencies on the Internet, in social media, the blogosphere, as well as the global print and electronic media.  TrendTopper can help colleges and universities distinguish themselves among peers – as well as helping ensure that key messages are getting though the clutter.

“At a time when a few students more or less can change an institution’s revenue stream from positive to negative, or mean an even bigger bite out of the endowment, brand equity moves from an interesting concept to an imperative,” said Paul JJ Payack, president of TrendTopper Technologies. “Movement within a Peer Group, expanding an institution’s Peer Group, or, even, moving from one Peer Group to another can spell ultimate success, or failure, for that particular institution.”

Colleges and universities have one more element that is critical to their ultimate success — the fact that they are linked to other colleges by reputation (Peer Groups or Cohorts), which extend in many ways beyond and across conferences and leagues.  These include geographic proximity, religious affiliation, similar test scores, political outlook, or long-time sports rivalries,

Institutions can use TrendTopper methodologies to determine strengths and weaknesses vs. their peer group or any other criteria they find relevant, answering questions, such as:

•       We have little knowledge of how we are perceived in Social Media. What we don’t know can’t be shaped. Can you help us there?

•       How is our institution perceived by the public at large? We have a strong reputation among high school guidance counselors and peer assessments, but parents (and students) want to know about potential employers?

•       We are known for our excellent liberal arts programs, but we feel our information technology offering lags in recognition. Our competitors annually enroll about 20% more students for what we see an equal (or even lesser) curriculum. What can we do?

•       We know that we receive a large share of voice with our monthly survey from the econ department, what can we do to replicate this success?

•       We don’t have a football [or lacrosse or dance or bioengineering] program. Everyone else in our peer group has one. Does it make a difference?

•       Most students now go first to Wikipedia to find an answer. This applies Colleges and Universities, as well. We don’t agree with our Wikipedia assessment. What do we do here?

College and University Rankings

Global Language Monitor’s TrendTopper College and University Internet Rankings is published twice a year.  The next Internet Rankings will be announced in April, 2009

The TrendTopper MediaBuzz Rankings is a way of seeing the schools through the eyes of the world at large. As with any brand, prospective students, alumni, employers, and the world at large believe that students who are graduated from such institutions will carry on the all the hallmarks of that particular school.

TrendTopper MediaBuzz Rankings remove all bias that we saw as inherent in each of the other published rankings, be they peer assessments, the opinion of high school guidance counselors, the ratio of endowment to number of students, number of left-leaning professors, and all the rest.

Many institutions of higher education, including Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.

About The Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.  For more information, call       1.512.815.8836, email pauljjpayack@gmail.com, or visit www.LanguageMonitor.com.


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