Five Universities were added to the list on April 6th.

Below are the top 215 University and Master-degree granting institutions for Spring/Summer 2012 ranked by their Internet Brand Equity as determined by GLM’s analytical methodologies.

 

The Top 215 Universities by Internet MediaBuzz for Spring/Summer 2012

Rank / University

1	Massachusetts Institute of Technology
2	Harvard University
3	University of Chicago
4	Columbia University
5	University of Wisconsin—Madison
6	Cornell University
7	University of California—Los Angeles
8	Stanford University
9	Yale University
10	University of Texas—Austin
11	University of Washington
12	University of Pennsylvania
13	University of Michigan—Ann Arbor
14	University of California–Berkeley
15	Princeton University
16	Ohio State University—Columbus
17	University of California — Davis
18	Indiana University—Bloomington
19	Virginia Tech
20	New York University
21	Duke University
22	University of California—San Diego
23	Georgia Institute of Technology
24	Johns Hopkins University
25	University of Virginia
26	Georgetown University
27	Boston College
28	University of Georgia
29	University of North Carolina—Chapel Hill
30	Boston University
31	George Washington University
32	Northwestern University
33	University of Southern California
34	University of Pittsburgh
35	University of Illinois—Urbana – Champaign
36	University of Minnesota
37	Brown University
38	University of Miami
39	University of Phoenix
40	University of California—Santa Barbara
41	Michigan State University
42	California Institute of Technology
43	Purdue University
44	University of California—Irvine
45	University of Iowa
46	Carnegie Mellon University
47	Vanderbilt University
48	Texas A&M University
49	University of Maryland—College Park
50	Syracuse University
51	Pennsylvania State University
52	University of Rochester
53	University of California—Santa Cruz
54	University of Notre Dame
55	University of Missouri—Columbia
56	University of California—Riverside
57	Iowa State University
58	Rutgers, the State University of NJ
59	University of Colorado—Boulder
60	Emory University
61	University of Oregon
62	University of Florida
63	University of Massachusetts—Amherst
64	Brigham Young University—Provo
65	Auburn University
66	University of Delaware
67	Washington University in St. Louis
68	Case Western Reserve University
69	University of Kentucky
70	University of Tennessee
71	University of South Carolina—Columbia
72	Tufts University
73	Rice University
74	Dartmouth College
75	Baylor University
76	Northeastern University
77	University of Connecticut
78	Wake Forest University
79	University of Kansas
80	Missouri U. of Science and Technology
81	University of Arizona
82	North Carolina State University—Raleigh
83	University of Vermont
84	University of Oklahoma
85	Fordham University
86	Arizona State University
87	Tuskegee University
88	Tulane University
89	Southern Methodist University
90	Howard University
91	Villanova University
92	Xavier University
93	Loyola University, Chicago
94	Lehigh University
95	Miami University—Ohio
96	Drexel University
97	University of Denver
98	Marquette University
99	College of William and Mary
100	Rensselaer Polytechnic Institute
101	Texas Christian University
102	Brandeis University
103	University of Dayton
104	James Madison University
105	DePaul University
106	Washington State University
107	Santa Clara University
108	Colorado State University
109	University of New Hampshire
110	Kansas State University
111	American University
112	Rochester Inst. of Technology
113	Truman State University
114	University of Alabama
115	University of Arkansas
116	St. Mary’s College of California
117	University of San Diego
118	Liberty University
119	Hofstra University
120	Catholic University of America
121	SUNY—Stony Brook
122	St Louis University
123	CUNY-Queens
124	Worcester Polytechnic Institute
125	St. Catherine University
126	Creighton University
127	Illinois Institute of Technology
128	Towson University
129	Californis State U — Long Beach
130	Kaplan University
131	Providence College
132	Pepperdine University
133	Yeshiva University
134	Drake University
135	Butler University
136	St. Joseph’s University
137	Texas State U — San Marcos
138	Loyola University New Orleans
139	CUNY-Brooklyn
140	University of the Pacific
141	Clemson University
142	Gonzaga University
143	CUNY-Hunter College
144	CUNY-Baruch
145	Walden University
146	Seattle University
147	Ithaca College
148	St Johns University NY
149	Montclair State University
150	Binghamton– SUNY
151	Clark University
152	Capella University
153	Stevens Institute of Technology
154	Emerson College
155	Colorado School of Mines
156	Chapman University
157	University of Tulsa
158	Loyola Marymount University
159	Loyola College Maryland
160	Quinnipiac University
161	University of Redlands
162	New Jersey Institute of Technology
163	Manhattan College
164	Rose-Hulman Institute of Technology
165	Mills College
166	Elon University
167	Bradley University
168	Embry-Riddle Aeronautical U.
169	John Carroll University
170	Stetson University
171	CUNY-City College
172	The Citadel
173	Bentley University
174	University at Buffalo—SUNY
175	Abilene Christian University
176	Valparaiso University
177	Cal Poly—San Luis Obispo
178	Clarkson University
179	Fairfield University
180	University of San Francisco
181	Rider University
182	Morgan State University
183	Iona College
184	University of Scranton
185	Michigan Technological University
186	Xavier University of Louisiana
187	Simmons College
188	Sacred Heart University
189	Western Governors University
190	University of Dallas
191	Springfield College
192	Oral Roberts University
193	St. Mary’s University of San Antonio
194	Ramapo College
195	College of Charleston
196	University of Mary Hardin-Baylor
197	Evergreen State
198	Florida A&M University
199	Wagner College
200	University of Portland
201	Alfred University
202	St Edward’s University
203	Rollins College
204	Baldwin – Wallace College
205	Dillard University (LA)
206	Rowan University
207	University of Mary Washington
208	LaSalle University
209	Manhattanville College
210	University of Northern Iowa
211	St. Bonaventure University
212	Hamline University
213	Hood College
214	Whitworth University
215	Augsburg College

The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.

Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings.  Also incorporated into the rankings are ‘for profit” (University of Phoenix) and online institutions, such as Capella and Walden.  This is to provide true comparisons between and among the various types of post-secondary institutions now available to the discerning educational consumers. The full rankings  include positive or negative movement, and MediaBuzz Velocity and Momentum that reveal how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other competitors.

Methodology

The  TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.

TrendTopper MediaBuzz utilizes a  mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge.  The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.

What Others are Saying:

Colleges, Ranked by ‘Media Buzz’

By Eric Hoover