Best in Class US Colleges and Universities by Internet Media Buzz
Austin, Texas, May 9, 2012 The Best in Class US colleges and universities as ranked by Internet Media Buzz were announced today by the Global Language Monitor. This follows the release of the in April of the eighth TrendTopper MediaBuzz rankings over the preceding five years; the rankings are conducted every nine months.
“The American Higher Education system is, without question, the envy of the world,” said Paul JJ Payack, president and Chief Word Analyst of GLM. “It is a very real pleasure to honor those schools who have proved to be the Best in Class for their individual areas of excellence.”
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Buy the Spring/Summer 2012 TrendTopper MediaBuzz Guide, Enrollment Management Edition. Get All the Numbers Behind the Numbers, to better understand your precise position & positioning. (GLM also provides you with one hour of free consulting with your purchase.)
The TrendTopper MediaBuzz Rankings have been cited by the Chronicle of Higher Education and University Business as an essential tool to measure the “Buzz” that colleges and and universities crave and need for their admissions, retention and development efforts.
The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 215 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.
For the complete list of all 215 Top Universities go here.
The Best in Class Universities by TrendTopper MediaBuzz for Spring/Summer 2012 by area of excellence with current ranking follow:
- Best in Class Overall: MIT
- Best in Class Private University: MIT, No. 2 Harvard University (2), No, 3 University of Chicago (3)
- Best in Class Technological Institute: MIT, No. 2 Virginia Tech (19), No. 3 Georgia Tech (23)
- Best in Class Public University: University of Wisconsin–Madison, No. 2 University of California—Los Angeles (7), No. 3 University of Texas—Austin (10)
- Best in Class West Coast University: University of California—Los Angeles (7), No. 2 Stanford (8), No. 3 University of California—Berkeley (14)
- Best in Class University Athletic Conference (1-AA): Ivy League
- Best in Class University Athletic Conference (1-A): Pacific 12
- Best in Class Catholic University: Georgetown University and Boston College (26 Tie), No. 3 University of Notre Dame (54)
- Best in Class Internet University: University of Phoenix (39), No. 2 Kaplan (130), No. 3 Walden University (145) — Of note: Capella University
- Best in Class Christian University: Baylor University (75), No. 2 Southern Methodist University (No. 89), No. 2 Texas Christian University (No. 101)
- Best in Class Historically Black University: Tuskegee University, No. 2 Howard University (90), No. 3 Morgan State University (182) – Of note: Xavier University of Louisiana (186)
- Best in Class Jewish University: Brandeis University (102), No. 2 Yeshiva University (133)
- Best in Class Women’s University: St. Catherine’s (125), No. 2 Mills College (165)
- The Best in Class Colleges by TrendTopper MediaBuzz for Spring/Summer 2012 by area of excellence with current ranking follow:
- Best in Class Overall: University of Richmond (1), No. 2 Williams College (2), No. 3 Smith College (3) – Fast mover: Bucknell University (4)
- Best in Class Technological Institute: Cooper Union (9), Harvey Mudd College (73), No. 2 Milwaukee School of Engineering (84) — Up-and-Coming: Olin College (162)
- Best in Class Private: University of Richmond (1), No. 2 Williams College (2), No. 3 Smith College (3)
- Best in Class Public College: SUNY—Purchase (55), No. 2 Rowan University (121 ), No. 3 SUNY—Geneseo (169 )
- Best in Class Public Liberal Arts College: University of Minnesota, Morris
- Best in Class West Coast College: Occidental College (13), No. 2 Pomona (18), No. 3 Claremont McKenna College (33)
- Best in Class University Athletic Conference: Patriot League
- Best in Class Catholic College: College of the Holy Cross (51 ), No. 2 Siena College (72), No. 3 St. Michael’s College (101)
- Best in Class Christian College: Concordia University Texas (45) , No. 2 Ohio Wesleyan University (49), No. 3 Gustavus Adolphus (52)
- Best in Class Historically Black College: Morehouse (41), No. 2 Bethune-Cookman University (76), No. 3 Fisk University (96) — On the Move: Elisabeth City State (189)
- Best in Class Historically Black Women’s College: Spelman (83)
- Best in Class Women’s College: Smith College (3), No. 2 Wellesley (12), No 3 Barnard College (28)
- Best in Class Outre College: Oberlin College (8), No. 2 Bard (43), No. 3 Skidmore College (77)
- Best in Class Art College: Pratt Institute (10), No. 2 School of the Visual Arts (32 ), No. 3 Rhode Island School of Design (37 )
- Best in Class Music School: The Juilliard School (15), No. 2 Boston Conservatory (153), No.3 Berklee College of Music (154) — Of Note: Cleveland Institute of Music (156)
- Best in Class Museum-associated School: SAIC: School of the Art Institute of Chicago (17)
- Best in Class Service Academy: United States Military Academy (19), No. 2 United States Naval Academy (24), No 3 United States Air Force Academy (35)
- Best in Class Fashion School: Fashion Institute of Technology (31)
- Best in Class Media Studies: Emerson College (21)
- Best in Class Business: Babson College (27)
About the Rankings
The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.
What Others are Saying:
Colleges, Ranked by ‘Media Buzz’
By Eric Hoover
A savvy enrollment manager once told me that a crucial part of his job was getting his college’s name in newspapers and magazines. After all, he said, the more people see an institution’s name, the more familiar it becomes, and the more attractive it seems to prospective students.
He was describing “buzz,” something most colleges crave. In case you didn’t know, the Global Language Monitor will measure it for you.
The Summer / Spring 2012 Edition now includes over 400 schools, including specialty, Art, Design, Music, online, and for-profit institutions. It includes positive or negative movement vs the competition. It also ranks school by MediaBuzz Velocity and Momentum that tells how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other colleges.
Buy the Spring/Summer 2012 TrendTopper MediaBuzz Guide, Enrollment Management Edition. Get All the Numbers Behind the Numbers, to better understand your precise position & positioning. (GLM also provides you with one hour of free consulting with your purchase.)
Buy the TrendTopper MediaBuzz Guide (Spring/Summer ’12) Student Edition and priced accordingly.
Buy the TrendTopper MediaBuzz Guide (Fall ’11/Winter) Student Edition and priced accordingly.
If the book does not download automatically, call 1.512.815.8836 and specify 1) the Fall/Winter Guide Student Edition, 2) the Spring/Summer Student Edition, or 3) The Enrollment Management Edition, for college executives who need to know the complete data for their school and that of their competitors.
Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings. Also incorporated into the rankings are ‘for profit” (University of Phoenix) and online institutions, such as Capella and Walden. This is to provide true comparisons between and among the various types of post-secondary institutions now available to the discerning educational consumers. The full rankings include positive or negative movement, and MediaBuzz Velocity and Momentum that reveal how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other competitors.
Methodology
The TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.
TrendTopper MediaBuzz utilizes a mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge. The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.
For more information go to www.LanguageMonitor.com or call 1.512.815.8836 or send email to info@LanguageMonitor.com.
















