Princess Charlotte Elizabeth Diana: Kate and Wills Go the Thoroughly Modern Route

Charlotte and Elizabeth ranked No. 2 and 3 on the contemporary name analysis

May 4, 2015 Austin, TEXAS — The Duke and Duchess of Cambridge have gone the thoroughly Modern Route in naming Her Royal Highness Princess Charlotte of Cambridge — Charlotte Elizabeth Diane.

The names Charlotte and Elizabeth ranked No. 2 and 3 on the contemporary name analysis combining recently popular girls names in the UK, US, and Australia. Diana, of course, is the name of Prince William’s mother.

Royal Baby Charlotte

Kensington Palace announced Her Royal Highness Princess Charlotte of Cambridge given name is that the baby was born at 8:34 a.m. London time (0734 GMT) and weighed 8 pounds 3 ounces (3.7 kg),  The Global Language Monitor has examined three dozen feminine names from the British royal lineage over the last 300 years and then cross-referenced them with recently Popular Girls Names of UK, US and Australia.

Members of the British Royal Family often carry several names, as many as four or five are in contention. Queen Elizabeth’s full Christian name is Elizabeth Alexandra Mary. while Price William’s is William Arthur Philip Louis.

The Top Popular Female Names in the UK, US and Australia according to TrendTopper Internet MediaBuzz were cross-referenced with traditional with British Royal Names (back to A.D. 1700)– Copyright 2015 Global Language Monitor

Rank/Name/UK US, AUS Combined

1 Amelia

2 Charlotte

3 Elizabeth (Isabela/-bele)

4 Emma

5 Alexandra

6 Isla

7 Savannah

8 Sarah

9 Anne

10 Gabriella

 

Traditional Names for females in the British Royal Family ranked by GLM’s exclusive Brand Affiliation Index (BAI).

Rank/Name/BAI

1 Alexandra 10.82

2 Marina 9.48

3 Amelia 8.17

4 Elise 7.07

5 Louise 5.14

6 Alice 5.10

7 Charlotte 5.01

8 Flora 4.25

9 Julia 4.19

10 Estella 3.94

11 Gabriella 3.54

12 Catherine 2.73

13 Lyla 2.38

14 Paola 2.35

15 Beatrice 2.26

16 Anne 2.10

17 Diane 2.02

18 Mary 2.00

19 Isla 1.93

20 Sylvana 1.84

21 Sarah 1.79

22 Savannah 1.79

23 Maud 1.54

24 Heloise 1.29

25 Victoria 1.24

26 Emma 1.17

27 Elizabeth (Isabela/-bele)

28 Camilla 0.84

29 Eloise 0.74

30 Zara 0.59

31 Margaret 0.54

32 Alexandra 0.29

33 Helen 0.27

34 Davina 0.24

35 Alexa 0.23

36 Zenouska 0.00

The analysis was updated in May 2015.

Occurrence of Female Names in the British Royal Family — Copyright 2015 Global Language Monitor

About The Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

 



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“Milan” Tops Fashion Buzz of 2015; Kate’s Baby Girl (if and when) currently at No. 4

The ​Eighth Annual Analysis by the Global Language Monitor

NEW YORK, March 4, 2015 –​ Milan is the Top Fashion Buzzword for 2015 followed by, Suede, Booty, Kate’s Baby Girl, and Yellow Hues. Rounding out the Top Ten were Blue & White; Plus Size, Gingham, Shirt Dresses, and Trans Models. Wrapping up this year’s list are Denim, Flourishes, Corduroy, Retro Fashion, and Transparents.

Milan has been working hard to  re-establish  itself as the pre-eminent capital of Global Fashion, or at least to being consistently named as one of the Big Four. Milan last held the Top Spot in Global  Language Monitor’s annual ranking in 2008.  Much of the internet mediabuzz, not all of it positive, revolves upon these efforts to revive its ‘brand’.  [Update:  The recent reports from Milan were not favorable.]

“In a time besodden with violence and horrors perpetrated against women and girls, the world of fashion stands out as a beacon of self-affirming light to celebrate the inherent beauty and dignity of every woman, and her ability transform herself in whatever way she sees fit,” said Rebecca Roman, Manhattan-based Fashion Director for GLM.

Each year, the Global Language Monitor ranks the Top Global Fashion Capitals. in the latest ranking, New York topped Paris and London followed by Los Angeles, Barcelona, Rome, Berlin, Sydney, Antwerp, and Shanghai.  The Top Global Fashion for 2015 will be announced prior to Spring Fashion Weeks in the Fall. For the current list of the Top 50 Fashion Capitals Go here

 

The Top Fashion Buzzwords of 2015 follow:

Rank, Buzzword, Comment

  1. Milan — Lots of buzz and not all good as it tries to claw its way back to the top.
  2. Suede — Fifty shades of Suede.
  3. Booty — Last year it was underbutt, this year just butt (S/O To Kim K.).
  4. Kate’s Baby girl — A little princess waiting in the wings?
  5. Yellow Hues —  Dozens of yellow hues from which to choose:  Lemon yellow, marigold, primrose, saffron, vermillion, canary, ….
  6. Blue & White — Edging in on the Black & White.
  7. Plus Size — Models ahead of the curve(s).
  8. Gingham –Not talking about Little House on the Prairie here .
  9. Shirt Dresses — Even sweater dresses..
  10. Trans Models — Transgender Models now making an impact on the Red Carpet.
  11. Denim — This time as dresses.
  12. Flourishes — Fringe, Feathers and Tassels.
  13. Corduroy — Moving well beyond the halls of academe.
  14. Retro Fashion — Hmmm, this year retro moves on to the ’70s.
  15. Transparents — Sheers, and Peek-a-Boos.

Methodology:  GLM’s various word analyses are longitudinal in nature covering a number of years that varies with the particular analysis.  The rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people.  GLM analyses billions of web pages, millions of blogs, 300,000 print and electronic news organizations, and new social media sites as they emerge.  To qualify for GLM’s lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage.  Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.

Top Fashion Buzzwords of previous years include:

  • All Things New York (2014)
  • London (2013)
  • the Princess Effect (2012)
  • Kate Middleton (2011)
  • Lady Gaga (2010), and
  • Chiconomics (2009)
About the Global Language Monitor
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.
Today, from its home in Austin, Texas Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.
For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

Top Word of 2013: ‘404’ followed by fail!, hashtag, @pontifex, and The Optic

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Toxic Politics is the Top Phrase, and Pope Francis the Top Name

Documenting 2013 by English-language word usage

Global Language Monitor’s 14th Annual Survey of Global English

Number of Words in the English Language:  1,025,109.8 (January 1, 2014 estimate)

OK is most understood word in the world, again.

AUSTIN, Texas  November 6, 2013  — The Global Language Monitor has announced that ‘404’ is the Top Word, ‘Toxic Politics’ the Top Phrase  and Pope Francis the Top Name of 2013 in its 14th annual global survey of the English language.  404 was followed by fail, hashtag, @pontifex, and the Optic.  Rounding out the top ten were surveillance, drones, deficit, sequestration, and emancipate.  404 is the near-universal numeric code for failure on the global Internet, augmenting its original use as ‘page not found’.  The single word fail is often used together with 404 to signify complete failure of an effort, project, or endeavor.

“404 has gained enormous attention the world over this year as systems in place since World War II, which many see as the beginning of the contemporary era, are in distress or even failure.” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor.  

“The recent ObamaCare launch debacle in the US is only a representative example of a much wider system fail, from the political deadlock in the US Government, to the decline of the dollar, to the global web of intrigue and surveillance by the NSA, to the uncertainty regarding the European Union, and the on-going integration of China and other rising powers, such as India and Brazil into the global economic system.

Our top words, phrases and names this year represent some five continents, which continues to confirm the ever-expanding nature of the English language.”

The GLM Word, Phrase, and Names of the Year lists provide a history of each year since 2000 through English-language word usage.



Girl with Big Eyes Reading

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Click here for the Rediff Slide Show

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The Top Words of 2013 follow Rank / Word / Comments

  1. 404  —  The near-universal numeric code for failure on the global Internet.
  2. Fail — The single word fail, often used as a complete sentence (Fail!) to signify failure of an effort, project, or endeavor.
  3. Hashtag  — The ‘number sign” and ‘pound sign’ reborn as the all-powerful Twitter hashtag.
  4. @Pontifex — The Hashage of the ever-more popular Pope Franciscus (Francis).
  5. The Optic — The ‘optic’ is threatening to overtake ‘the narrative’ as the Narrative overtook rational discourse. Does not bode well for an informed political discussion.
  6. Surveillance — The revelation of the unprecedented extent of spying by the NSA into lives of ordinary citizens to the leaders of the closest allies of the US.
  7. Drones  — Unmanned aerial vehicles (UAV) that are piloted remotely or by on-board computers used for killing scores or even hundreds of those considered enemy combatants of the US.
  8. Deficit — Looks like deficit-spending will plague Western democracies for at least the next decade.  Note to economists of all stripes:  reducing the rate of increase of deficit spending still  increases the deficit.
  9. Sequestration — Middle English sequestren, from Old French, from Latin sequestrareto hide away or isolate or to give up for safekeeping.
  10. Emancipate — Grows in importance as worldwide more women and children are enslaved in various forms of involuntary servitude. Read more

The Ambush Marketing Race to the Sochi Olympics is on!

 

P&G, Samsung and GE lead Worldwide Partners but trail Philips, Siemens and Adidas

Ten of the top 15 spots are occupied by the Non-affiliated Marketers

The race to the Rio Summer Olympics (2016) is not far behind

 

Sochi Ambush Marketing Report Image

Download Now!

 

AUSTIN, Texas August 30 – September 2, 2013 — Six months out, the race for the Top Marketers of the Sochi Winter Olympics is in full swing. And the race to the Rio Summer Olympics of 2016 is not far behind, according to the “Sochi 2014 Ambush Marketing Outlook” report released by the Global Language Monitor (GLM), the brand equity trend tracking firm. P&G, Samsung and GE lead the Worldwide Partners but trail Non-affiliated Marketers Philips, Siemens and Adidas. When measured by GLM’s proprietary Brand Affiliation Index (BAI),10 of the top 15 spots are occupied by the Non-affiliated Marketers – with the bottom five spots all held by top sponsors. The longitudinal study began in July 2011 and tracks the top Worldwide Partners as designated by the Sochi Organizing Committee (SOC) and IOC.

The Global Language Monitor has been conducting brand audits of the top Olympic sponsors and their unaffiliated competitors since the Beijing Summer Games.

In the study conducted throughout August, three brands among Sochi’s ten Worldwide Olympic Partners, P&G, Samsung and GE have already achieved significant brand affiliation with Sochi, while McDonald’s, Panasonic and Coca-Cola had some brand affiliation. The Sochi Winter Olympics have ten Worldwide Olympic Partners: Atos Origin, Coca-Cola, Dow Chemical, General Electric, McDonald’s, Omega watches. Panasonic, Procter & Gamble (P&G), Samsung, and Visa Card.

For these rankings GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship, all perceived Olympic affiliations according to their presence in the global media, and statistically linked to the the particular event, qualify for GLM’s Ambush Marketing rankings.

Read more

Top Royal Baby Names Most Buzzed About on the Internet

Speculation for Girl over Boy:   64%-36%

Alexandra No. 1 for Classic Royal Names

Amelia, Charlotte, Emma and variants of Elisabeth among the more popular girls names

July 22, 2013  (Updated) Austin, TEXAS — Last week the Global Language Monitor announced the Top Royal Baby’s Names Most Buzzed About on the Internet.  This is an update to that story.

For the analysis, GLM examined three dozen feminine names from the British royal lineage over the last 200 years and then cross-referenced them with names associated with the royal birth  in Internet  MediaBuzz.  Since Prince William and the former Kate Middleton seem to have a penchant for the latest fashion, GLM then cross-referenced the Classic Royal Names withe the top girls baby names in the UK, US, and Australia for 2012.

Members of the British Royal Family often carry several names, as many as four or five are in contention. Queen Elizabeth’s full Christian name is Elizabeth Alexandra Mary. while Price William’s is William Arthur Philip Louis.

In the analysis, GLM searched hundreds of millions of Internet sources, the blogosphere, the top 250,000 electronic and media sites, as well as social media sources, as they emerge.  The analysis was completed earlier this week.

The Top Classic Royal Female Names according to Internet MediaBuzz

Read more

Words of the Year 2012

Apocalypse is the Top Word

Gangnam Style is the Top Phrase

Newtown AND Malala Yousafzai are the Top Names of the Year

Global Language Monitor’s 13th Annual Survey of Global English

Number of Words in the English Language:  1,019,729.6 (January 1, 2013 estimate)

AUSTIN, Texas  December 27, 2012  — The Global Language Monitor has announced that ‘Apocalypse’ is the Top Word, ‘Gangnam Style’ is the Top Phrase  and Newtown AND Malala Yousafzai are the Top Names of 2012 in its 13th annual global survey of the English language. 

Apocalypse was followed by deficit, Olympiad, Bak’tun, and meme.  Rounding out the top ten were MOOC, the Cloud, Omnishambles, Frankenstorm, and obesogenic.

“Apocalypse  (Armageddon, and similar terms) reflects a growing fascination with various ‘end-of-the-world’ scenarios, or at least the end of life as we know it.  This year the Mayan Apocalypse was well noted, but some eight of the top words and phrases were directly related to a sense of impending doom.” said Paul JJ Payack, President of the Global Language Monitor.

“These included:  Apocalypse, Bak’tun, Frankenstorm, Global Warming/Climate Change, God Particle, Rogue Nukes, Solar Max, Near-Earth Asteroid.  Media examples include the Mayan apocalypse frenzy in Russia, the US Presidential elections  (Obamageddon, Romneygeddon),  the threatened dissolution of the common currency in Europe (Eurogeddon), to the call for the United Nations to implement an ‘Armageddon-type’ policy to address previously undetected space rocks hurtling toward Earth.

“Our top words, phrases and names this year represent some five continents, which continues to confirm the ever-expanding nature of the English language.”

 

(See more on Apocalypse and Armageddon after the Top Words List.)

The Top Words of 2012 follow Rank/ Word / Comments

  1. Apocalypse / Armageddon, and variations thereof  — The word Apocalypse has been in ascendance in the English for more than 500 years.  However,recent years has witnessed an unprecedented resurgence of the word.
  2. Deficit — Looks like deficit-spending will plague Western democracies for at least the next decade. Note to economists of stripes:  reducing the rate of increase of deficit spending actually increases the deficit.
  3. Olympiad — The Greeks measured time by the four-year interval between the Games.  Moderns measure it by medal counts, rights fees and billions of eyeballs.
  4. Bak’tun — A cycle of  144,000 days in the Maya ‘Long Count’ Calendar. This bak’tun ends on December 21, 2012, also being called the Mayan Apocalypse.  (Actually Maya ‘long-count’ calendars stretch hundreds of millions of years into the future, December 21st merely marks the beginning of a new cycle.)
  5. Meme — Internet Memes can best be conceived as thoughts or ideas rather than words, since they can and often do encompass sounds, photos, and text.  Memes are propagated through every imaginable form of electronic communications, eventually surfacing in the traditional print and electronic media.
  6. MOOC — Massive Open Online Course; the nature of higher education is changing and MOOC is the phenomenon to watch.
  7. The Cloud — Neither the play by Aristophanes nor a forgotten title by Hitchcock, but rather where your data heads after you press <enter>.
  8. Omnishambles — From the UK and the top word of the Oxford American Dictionary team, where everything, everywhere  seems to be in a state of disarray.
  9. Frankenstorm — Superstorm’s Sandy’s colloquial name. From a meteorologist’s lips to a globally recognized neologism within a few hours.
  10. Obesogenic  — An environment that tends to encourage obesity.  Lately it has been used to describe television advertisement that promote sugary and high-calorie snacks to kids.
  11. Hen — The Swedish attempt to create a gender-neutral pronoun to replace him or her or combinations thereof:  hen.
  12. Derecho — A ‘land hurricane,’ a sudden storm with extremely strong, one-directional winds, such as the storm that swept from the Midwest into the Washington, D.C. area earlier this year.
  13. Hashtag — The ‘pound sign’ reborn as the all-powerful Twitter hash tag; what next a re-branding of the period as a ‘full stop’.
  14. Drones — Unmanned aerial vehicles (UAV) that are piloted remotely or by on-board computers; mostly used for military applications.
  15. Fracking — The extraction of fossil fuels by hydraulic fracturing in rock formations, and injecting fluids to force the release of hitherto inaccessible hydrocarbons.
  16. Phobes — The Loyal Opposition? How 19th c. of you.  Opponents (of either side) are now cast as fear-filled and hateful phobes or haters.
  17. Superfood — An non-scientific term used to describe foods that are calorie sparse and nutrient dense.
  18. The 47 — Presidential candidate Mitt Romney characterization of the percentage of Americans who pay no Federal taxes.
  19. YOLO — You Only Live Once meant to convey derision or astonishment.
  20. Adorkable — The rise of the Nerds!  A portmanteau word from dork and adorable.

 

 

Listen to Last Year’s (2011) Top Words of the Year

 

 

The words Apocalypse and Armageddon are intermixed in the current English language media.  New words or neologisms are created with both stems  all referring to some type of  ‘end-of-the-world-type’ phenomena.  Both words stem from the final book of the New Testament, the Book of Revelation in which the final battle between good and evil (Armageddon) is revealed (apokalyptein).

Apocalyptic terms are combination or ‘portmanteau’ words linking a root word with ‘apocalypse’ such as the Snowpocalypse in the Washington, D.C. area several years ago mentioned by President Obama.  Apocalypse, itself, can be traced to the ancient Greek word apokalyptein meaning to ‘uncover, restore, reveal or disclose’ (hence the name of the final book of the New Testament. The Book of Revelation).  The words apocalypse and apocalyptic are both frequent expressions of the global media especially when used in reference to any cataclysmic event such as the South Asian Tsunami or the inundation of New Orleans by Hurricane Katrina back in 2005, as GLM then noted.

Terms related to Armageddon are also  portmanteau words that ultimately can be traced to the same source.  The Greek word Harmagedōn and its Hebrew counterpart har məgiddô both refer to the ancient settlement of Megiddo.  Megiddo stood astride important Middle Eastern trade routes and was subsequently the scene of many battles in Biblical times. The word ‘Armageddon’ has come to be associated in the popular mind with any end-of-the-world scenario, such as portrayed in the movie of the same name, starring Bruce Willis, or the ‘Carmageddon’ event in Los Angeles, where one of the main freeways was shut down for a number of hours.

Methodology:  GLM’s Word of the Year rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people.  To qualify for these lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage.  Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.

GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 275,000 print and electronic global media, as well as new social media sources as they emerge.

 

The Top Phrases of 2012

Rank / Phrase / Comment

  1. Gangnam Style:  A South Korean YouTube video watched 1,000,000,000 times around the world cannot be ignored because it might be considered frivolous.
  2. Global Warming/Climate Change – No. 1 phrases for the first decade of the 21st century; still resonate well into its second decade.
  3. Fiscal Cliff —  Sharp automatic tax increases and spending cuts to U.S. Federal programs that go into effect with the new year — if the Budget Control Act of 2011 is not addressed.
  4. The deficit—the difference between what the government takes in and what it spends—is projected to be reduced by roughly half in 2013
  5. God Particle — The ever-elusive Higgs Boson, the search for which, according to CERN, carries a 1 in 50,000,000 of creating a mini Black Hole that just might swallow the Earth.  Oops.
  6. Rogue nukes —  Iran and North Korea are the focus of attention again.
  7. Near-Earth Asteroid —  Yet another year, another asteroid, another near-miss; this one slipping between the orbits of the Earth and the Moon.
  8. Binders Full of Women — Any unfortunate misstatement or turn of phrase, especially when viewed by some 50 million in a US Presidential Debate becomes immediately meme-worthy.
  9. Arab Spring — Still no Successor term as the Arab Spring morphs into something far more ominous.
  10. Solar max —  The peak of the 11-year sunspot cycle;  in 1854 solar storms melted telegraph wires; what’s in store for our all-pervasive electronic infrastructure?
  11. Big Data  — No 1 on the 2012’s  Tech List, ushering in a global transformation in how data is processed, analyzed, and turned into solutions.
  12. Ethical/Sustainable Fashion– A global movement that includes designs from indigenous communities and emerging peoples.
  13. Toxic Politics — See 2012 US Presidential Campaign.
  14. Citius, Altius, Fortius — (Faster, Higher, Stronger) The Olympic Motto, in Latin not Greek, of course.
  15. War Against Women — In the US an economic and social issue; in much of the world an issue of sexual slavery, honor killings, and lack of  basic human rights.

 

The Top Names of 2012

Rank /Name / Comments

  1. Newtown and Malala Yousafzai (tie) — The Connecticut site of a horrific massacre of innocents; and the Pakistani girl shot by terrorists for promoting the right to education for  girls. 
  2. Xi Jinping — Replaces Hu Jintao, under whose administration China has seen a decade of extraordinary growth.
  3. Kate Middleton — With a baby on the way (and the publishing of photos of a most private nature), the Duchess of Cambridge maintains a high profile.
  4. President Obama – Hope and Change retreat further into the history books as Obama survives a brutal campaign.
  5. Mitt Romney — Soon to depart into the wormhole that most losing US Presidential candidates invariably find themselves.  Dukakis? Mondale? Etc.
  6. London Olympics — A triumphal return to the Olympic stage that would have astounded those present at the first Post-War Games in 1948.
  7. Higgs Boson — The long-sought particle theorized to have been present at the creation, is confirmed in CERN experiments.  (And, yes, Dr. Higgs,  has lived to see confirmation of his conjecture.)
  8. Europe (E.U. / Eurogeddon) — United, breaking apart, saving the Euro, abandoning the Euro, with the UK again as an ‘interested onlooker’.  How do you say ‘Plus ça change, plus c’est la même chose’ in German.
  9. Felix Baumgartner —  Austrian Felix Baumgartner becomes the first skydiver to break the speed of sound, reaching a maximum …
  10. Senkaku Islands — No one actually cares about these rocky, inhospitable outcroppings; it’s the mineral rights under surround seas of concern here.
  11. John Roberts — Chief Justice of the US Supreme Court at the center of the upholding of the Affordable Healthcare Act (or Obamacare).
  12. Bibi (Benjamin Netanyahu) — The current Prime Minister of Israel.
  13. Mahmoud Ahmadinejad — The current president of Iran, a largely ceremonial post.
  14. Christopher Stevens  — Ambassador to Libya, gunned down at the U.S. diplomatic mission in Benghazi.
  15. Angela Merkel — The chancellor of Germany attempting to hold together the currency union and avoid the Eurogeddon.

 

Top Words of the Decade

The Top Words of the Decade  Global Warming, 9/11, and Obama outdistanced Bailout, Evacuee, and Derivative; Google, Surge, Chinglish, and Tsunami followed. Climate Change was top phrase; Heroes was the top name.

Previous Words of the Year include:

2011:

Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone

Top Phrases:  No. 1 Arab Spring, No. 2 Royal Wedding, No.3 Anger and Rage

Top Names:  No. 1 Steve Jobs, No. 2 Osama bin-laden and Seal Team Six, No.3 Fukushima

2010:
Top Words: No. 1 Spillcam, No. 2 Vuvuzela, No. 3 The Narrative
Top Phrases: No. 1 Anger and Rage, No. 2 Climate Change, No. 3 The Great Recession
Top Names: No. 1 Hu Jintao, paramount leader of China, No. 2 iPad, No. 3 Barack Obama

2009:
Top Words: No. 1 Twitter, No. 2 Obama-, No. 3 H1N1
Top Phrases: No. 1 King of Pop, No. 2 Obama-mania, No. 3 Climate Change
Top Names: No. 1 Obama, No. 2 Michael Jackson, No. 3 Mobama

2008:
Top Words: No. 1 Change, No. 2 Bailout, No. 3 Obama-mania
Top Phrases: No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”
Top Names: No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps

2007:

Top Words: No. 1 Hybrid (representing all things green), No. 2: Surge
Top Phrase: Climate Change
Top Name: Al Gore

2006:
Top Word: Sustainable
Top Phrase: Stay the Course
Top Name: Dafur

2005:
Top Words: No. 1, Refugee No. 2: Tsunami No. 3: Katrina
Top Phrase: Outside the Mainstream
Top Name: (acts of ) God

2004:
Top Word: Incivility (for inCivil War)
Top Phrase: Red States/Blue States No. 2: Rush to War
Top Name: Dubya/Rove

2003:
Top Word: Embedded
Top Phrase: Shock and Awe, No. 2: Rush to War
Top Name: Saddam Hussein, No. 2 Dubya

2002:

Top Word: Misunderestimate

Top Phrase: Threat Fatigue
Top Name: W (Dubya)

2001:
Top Word: Ground Zero
Top Phrase: ‘Lets Roll’
Top Name: The Heros

2000:
Top Word: Chad
Top Phrase: Dot.com
Top Name: W (Dubya)

About The Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.



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Adorkable Top Television Word of the Year (Teleword)

… from New Girl, Big Bang & Modern Family

followed by Shell Shock, Bi-Polar, Dothraki and La Toti

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Ninth Annual Analysis by the Global Language Monitor

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Austin, Texas, USA. September 25-26, 2012. The Global Language Monitor (GLM) today announced that ‘adorkable’ from New Girl and Big Bang, and Modern Family the Top Teleword of the Year followed by ‘Bi-polar,’ ‘Dothraki’, and ‘La Toti’.  Rounding out the top ten were ‘scripted,’ ‘Kate,’ ‘fourth screen,’ ‘nerdy,’ and ‘Jubilee’. The awards are announced in conjunction with the Primetime Emmy awards at the beginning of the Fall television season in the US.  This is the ninth annual analysis by Austin-based GLM.

“This is the first time a single phrase from three outstanding comedies shared the top spot,” said Paul JJ Payack, President and Chief Word Analyst of GLM.  “This year’s list also reflects a world trying to find a new equilibrium for itself from lessons culled from its past, its present, with a touch of fantasy as it moves into the future.”

 

Read it now in TIME!

 

 

 

 

 

 

 

 

The Top Telewords of the 2011-2012 season with commentary follow:

1.     Adorkable (Big Bang Theory, New Girl and Modern Family) – The word has been around for nearly ten years now and has applied mostly to men (as in Jim Parsons), but somehow Zooey Deschanel, and  Modern Family’s Rico Rodriguez II (Manny) and Ariel Winter (Alex) have all added a vibrant dimension to the term. [A portmanteau word from dork and adorable.]

2.     Shell Shock (Downton Abbey) – The trauma of shell shock both in the trenches of World War 1 and the vanishing way of life of the English Upper Class lies at the center of this early 20th c. drama. Societies, too, can experience shell shock. [Also called battle fatigue, now known as Post-traumatic Stress Disorder (PTSD)].

3.     Bi-polar (Homeland) – Looking at an insane world through bi-polar eyes, Claire Danes presents an intense, intriguing portrayal of the post-Modern battlefield found in Homeland, where the enemies are neither obvious nor detectable on both side of the battle.  [Historically known as manic-depressive disorder, where people experience disruptive mood swings.

4.     Dothraki (Game of Thrones) – The twenty-three consonants and four vowels of the Dothraki language are not much easier to understand that the series multiple plotlines. [Dothraki is a made-up or ‘constructed’ language.  There are hundreds of these ‘constructed’ languages from ‘Vulcan’ to J.R.R. Tolkien’s ‘Elvish’ to the 120-words of  ‘Toki Pona’.

5.     La Toti (Modern Family) – Family nickname of Sofía Margarita Vergara Vergara, the highest earning actress in American television for the past year ($19.1 million).  [‘La Toti’ loosely translated as ‘the be all and end all’.]

6.     Scripted – Scripted shows now mean ‘not reality’.  Like the term guitar now needs the retronym ‘acoustic guitar’ to differentiate itself from its electronic brethren, reality TV has now become the dominate genre.

7.     Kate – Who are the 100,000 people surrounding the Duchess of Cambridge?  Those would be the Olympians and fans of the London 2012 Summer Olympics. Oh.

8.     Fourth Screen – Whatever happen to the three-screen world of tomorrow.  That would be yesterday.  Past prognosticators  evidently forgot to consult Steve Jobs about the ‘tablets’ in their future. [The three screens were those of the television, computer and smart phone.  Apple’s iPad proved to be a game-changer introducing a new class of devices called ‘tablets’.

9.     Jubilee – From Queen Elizabeth II’s 60th anniversary on the throne of England.  The traditional Jubilee period is fifty years, but no matter ….

10.  Dramedy (Louie) — Is it comedy?  Is it drama?  Dunno, but it’s definitely C.K. [Shorthand for his Hungarian surname — Székely.]  .

This exclusive ranking is based upon GLM’s Narrative Tracking technology.  NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge.

The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

The Top Telewords of previous years:

2011 – SpillCam from the Gulf Oil Spill, followed by Guido (Jersey Shore) and Reality (TV)

2010 – ‘Royal Wedding’ of Kate Middleton and Prince William, followed by Charlie Sheen’s ‘winner,’ and Arab Spring.

2009 – ObamaVision — All Obama, all the time, everywhere, followed by Financial Meltdown and the death of Michael Jackson.

2008 – Beijing (from the Olympics), ObamaSpeak, followed by ‘facts are stubborn things’, ‘it is what it is,’ and Phelpsian.

2007 – “Surge” from the Iraq War political and military strategy, “That’s Hot®” Paris Hilton’s popular expression that is now a registered trademark, and “D’oh!” from The Simpsons and The Simpsons Movie.

2006 – ‘Truthiness’ and ‘Wikiality’ from the Colbert Show followed by ‘Katrina’, ‘Katie,’ and ‘Dr. McDreamy’.

2005 – ‘Refugee’ from the coverage of the aftermath of Hurricane Katrina, followed by ‘Desperation’ from Desperate Housewives and ‘Camp Cupcake’ from the on-going Martha Stewart follies.

2004 – “You’re Fired!” edged “Mess O’ Potamia” followed by “Girlie Men,” “God,” and “Wardrobe Malfunction”.



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London Edges New York for Top 2012 Global Fashion Capital

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Ninth Annual Ranking Now Includes Fifty-five Cities

September 6, 2012,  New York and Austin, Texas.   London has been crowned the Top Global Fashion Capital, edging out New York for the second year in a row, according to the Global Language Monitor’s annual ranking of the Top Fifty Fashion Capitals.  London and New York were followed by Barcelona, Paris and Madrid.  Rounding out the Top Ten were Rome, Sao Paulo, Milano, Los Angeles, and Berlin.

“London’s two-year run has been has been propelled by two rather extraordinary circumstances:  the emergence of the former Kate Middleton as a top fashion icon and the recent completion of what have been hailed as an extremely successful Summer Olympics,” said Bekka Payack, Manhattan-based Fashion Director of GLM.  “In recognition of the significance and growth of regional capitals with their distinctive styles and contributions to the fashion industry, GLM expanded the list to some fifty-five cities on five continents.”

Top movers on the plus side included Antwerp (+33), Caracas (+27), Johannesburg (+23), and Sao Paulo (+18).  Top movers on the down side include Mexico City        (-25), Toronto (-19), Moscow (-17), Chicago (-14), and Mumbai (-14), attesting to the heightened global competition.  Newcomers to this year’s analysis were Vancouver (31),  Seoul (34), Boston (44),  Houston (49), and St Petersburg, Russia (51).

Prior to London’s two year reign, New York had reclaimed the crown from Milan.  Previous to this, New York had been the top fashion capital for five years running, taking the crown from Paris.
The 2012 Top Global Fashion Capitals, with Rank, Previous Year’s Rank, and commentary:
1.   London (1) — Competitors stymied by Kate Middleton and now the hugely successful Summer Olympics.
2.   New York (2)– That toddling town is waiting in the wings for London to stumble.
3.   Barcelona (7) — Iberia rules with two fashion capitals in the Top Five.
4.   Paris (3)–  Topped ‘haute couture’ category, of course.
5.   Madrid (12)– Making a strong move toward the top.
6.   Rome (13)– Edging Milano this time out.
7.   Sao Paulo (25) — The Queen of Latin America, again.
8.   Milano (4) — Slipping a few spots, but never for long.
9.   Los Angeles (5) — The City of Angels strengthening its hold as a true fashion capital.
10.   Berlin (10) — Remains among the elite — and deservedly so.
11.   Antwerp (44) — A surprising large climb in a very short time (up 33 spots).
12.   Hong Kong (6) — Tops in Asia, though down six year over year.
13.   Buenos Aires (20) — Moving steadily upward.
14.   Bali (21) — Steady climb attests to it being more than just swimwear.
15.   Sydney (11) — Remains near the top, a few steps ahead of Melbourne, as is its wont.
16.   Florence (31) — A big move for Firenza (up 15).
17.   Rio de Janeiro (23) — Building toward the 2016 Summer Games.
18.   Johannesburg (41) — Jo-burg breaks into the Top Twenty.
19.   Singapore (8) — Trailing  Hong Kong but leading Tokyo and Shanghai.
20.   Tokyo  (9) — No longer the No, 5 to the Top Four, competition is aglow in Asia.
21.   Melbourne (17) — Still strong, still a few steps behind Sydney.
22.   Shanghai (14) — A thriving fashion center in a tough competitive arena.
23.   Caracas (50) — Tremendous upward movement for a seminal fashion center.
24.   Las Vegas (16) — Follow the money, and the money and the stars flow to Vegas.
25.   Monaco (15) — The principality is firmly ensconced in the European fashion firmament.
26.   Santiago (30) — A solid No. 5 in Latin America.
27.  Amsterdam (19) — Creative, original and a bit outre.
28.   Dubai (27) — A steady force in the mid-East ready to bloom further.
29.   Bangkok (32) — Struggling to gain ground in the region.
30.   Copenhagen (29) — Keeping pace with (and a bit ahead of) Stockholm.
31.   Vancouver (Debut) — Solid debut from this newcomer from the Pacific Northwest.
32.   Stockholm (28) — The Capital of Scandinavia’s influence is beginning to transcend its regional roots.
33.   Krakow (47) — A scrappy player wielding a surprising amount of influence.
34.   Seoul (Debut) — Korean fashion has now gained a foothold on the world scene.
35.   Moscow (18) — A bold and growing presence despite a stumble in the current analysis.
36.   Frankfurt (43) — Carving out its own space in Berlin’s towering shadow.
37.  Vienna (35) — Insight into 21st c. fashion emerging from ancient imperial venues.
38.  Mumbai (24) — Still leading New Delhi (now by 10 spots) to dominate the Subcontinent.
39.   Miami (26) — The fashion world beginning to understand Miami is more than swimwear.
40.  Abu Dhabi (42) — A steady climb backed by deep pockets.
41.   San Francisco (38) — A rising yet iconoclastic star.
42.   Austin (40) — Famous for its ‘Mash Up’ teams, the city propels its unique style forward.
43.   Warsaw (33) — Particularly influential in Central Europe.
44.   Boston (Debut) — Can New England deliver fashion to the world? Apparently so.
45.   Prague (48) —  A firm foundation in interpreting the traditional and the classic.
46.   Dallas (37) — Outdistances Houston to settle the local score.
47.   Mexico City (22) — Slips some twenty-five spots since the last report.
48.   New Delhi (39) — Striving for relevance on the global stage.
49.   Houston (Debut) — Big, bold and a city to watch.
50.   Chicago (36) — City of the Big Shoulders stretching out toward word-class fashion.
51.   St. Petersburg (Debut) — The former imperial capital making strides on the global fashion scene.
52.  Montreal (49) — Eclipsed by the debut of Vancouver but still a formidable force.
53.  Toronto (34) —  Nipped by its francophone neighbor to the North.
54.  Cape Town (46) — Though Jo-burg won the latest duel, Cape Town surely has plans.
55.  Atlanta (45) — Gaining an international reputation for its bold accents.
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This exclusive ranking is based upon GLM’s Narrative Tracking technology.  NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge.

The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

 

Top Fashion Capitals by Region:

Europe (14):  London,  Barcelona, Paris, Madrid, Rome, Milano, Berlin, Antwerp, Florence, Monaco, Amsterdam,  Copenhagen, Stockholm, and Frankfurt.

Middle and Eastern Europe (6):  Krakow, Moscow, Vienna, Warsaw, Prague, and St Petersburg.

North America (13):  New York, Los Angeles, Las Vegas, Vancouver, San Francisco, Austin, Boston, Dallas, Houston, Chicago, Montreal, Toronto, and Atlanta.

Asia (6):  Hong Kong, Singapore, Tokyo, Shanghai, Bangkok, and Seoul.

Subcontinent (2):  Mumbai, New Delhi,

Oceania (3):  Bali, Sydney, and Melbourne.

Latin America (6):  Sao Paulo, Buenos Aires, Rio de Janeiro,  Caracas, Santiago, and Mexico City.

Middle East and Africa (4):  Dubai, Johannesburg, Abu Dhabi, and Cape Town.

The world fashion trade  is estimated to be over three trillion USD.



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Top Trending Words of 2012 Mid-year Update

Obesogenic, Derecho (and gender-neutral ‘hen’) take on Apocalypse, Kate and Debt

Number of Words in the English Language:  1,016,672 (July 6 estimate)


AUSTIN, Texas July 10 – Trending 2012 Update: Obesogenic, Derecho (and the gender neutral ‘hen’) are taking on the Mayan Apocalypse, Kate, and Debt as candidates for the Top Word of the Year according to a mid-year update by the Global Language Monitor. Each year, GLM produces the top trending words for the following year just before the new year begins.  In 2011, it announced 12 possible candidates; mid-way through the year  the three new terms have been added to the list.

  • Obesogenic — An environment that tends to encourage obesity.  Lately it has been used to describe television advertisement that promote sugary and high-calorie snacks to kids.
  • Derecho — A ‘land hurricane,’ a sudden storm with extremely strong one-directional winds, such as occurred in the Eastern states earlier this month.
  • Hen — The Swedish attempt to create a gender-neutral pronoun to replace him or her or combinations therefore: hen.

“The new words are taken from an intensifying debate on obesity as a major societal health crisis, a ‘land Hurricane’ that some link to global warming. and a move sometimes viewed as political correctness to end gender distinction among pronouns,”  said Paul JJ Payack, the president and chief word analyst of the Global Language Monitor.  “At 2012’s mid-point, there has been considerable movement among the top trending words, and that trend will no doubt continue as it has during the entire life of our 1400-year old language.”

 

To see the Top Words of 2012, go here.

 

The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2012 estimate).

The Trending Top Words of 2012 in revised order:

Rank/ Previous Rank/ Word / Comments

1.  China (3) — Middle Kingdom – There is little indication that China’s continuing economic surge will fade from the global media spotlight –or abate.

2. Europe (12) — United, breaking apart, saving the Euro, abandoning the Euro, with the UK again as an ‘interested onlooker’.  Plus ça change, plus c’est la même chose.

3.  The Election (6) —  No Obama-mania this time around, more of an Obama-ennui for the November 6 elections.

4.  Kate (2) — There are seven billion humans on the planet but sometimes it seems that it’s all about Kate, the Duchess of Cambridge, the former Kate Middleton in terms of fashion, celebrity, and the royal line. (And most definitely not Katie, the future ex-Mrs. Tom Cruise.)

5.  Deficit (7) — Looks like deficit-spending will plague Western democracies for at least the next decade.

6.  Global Warming (10)— The earth has been warming since New York was covered under a mountain of ice; what makes 2012 any different?

7.  Derecho (New) — A ‘land hurricane,’ a sudden storm with extremely strong one-directional winds, such as occurred in the Eastern states earlier this month.

8. Olympiad (2) — The Greeks measured time by the four-year interval between the Games.  Moderns measure it by medal counts, rights fees and billions of eyeballs.

9. CERN (9) — Neutrons traveling faster than light?  The ‘God Particle’? The world ending in a mini-black hole? All these somehow revolve around CERN (The European Center for Nuclear Research). One CERN scientist calculated that the chance of a mini-Black Hole swallowing the Earth is less than 1 in 50,000,000.  Somewhat comforting until you realize this is about ten times more likely than winning a national lottery.)

10.  Rogue nukes (8)—  Iran and North Korea will be the focus of attention here.

11.  Near-Earth Asteroid (11) —  Yet another year, another asteroid, another near-miss. (However, one does strike the Earth every one hundred million years or so.)

12.  Arab Spring (13) — the successor term for ‘Arab Spring’, whatever that might be.

13.  Bak’tun (4) — A cycle of  144,000 days in the Maya ‘Long Count’ Calendar. This bak’tun ends on December 21, 2012, also being called the Mayan Apocalypse.  (Actually Maya ‘long-count’ calendars stretch hundreds of millions of years into the future, December 21st merely marks the beginning of a new cycle.)

14. Solar max (5)—  The peak of the 11-year sunspot cycle;  in 1854 solar storms melted telegraph wires; what’s in store for our all-pervasive electronic infrastructure?

15. Hen (New) — The Swedish attempt to create a gender-neutral pronoun to replace him or her or combinations thereof: hen.

16. Obesogenic (New) — An environment that tends to encourage obesity.  Lately it has been used to describe television advertisement that promote sugary and high-calorie snacks to kids.

The Top Words for 2011:  ‘Occupy’ was the Top Word, ‘Arab Spring’ the Top Phrase and ‘Steve Jobs’ the Top Name of 2011 in its twelfth annual global survey of the English language.

GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time.

NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic global media, as well as new social media sources as they emerge.



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Kate Middleton ‘Brand’ Tops London Olympics Sponsors in New Brand Affiliation Study

The Duchess Effect Meets the London Olympics

Kate previously helps London achieve Top Global Fashion Capital status

…  after toppling Lady Gaga for Top Fashion Buzzword

The Duchess
The Duchess

Austin, Texas. May 17, 2012 .  The Duchess Effect Meets the Summer Games, indeed.  According to the Global Language Monitor’s  London 2012 Ambush Marketing May 15 Update, even the Summer Games are encountering the Duchess Effect.  The GLM Brand Affiliation Index (BAI), when linked with London  2012, Kate Middleton had a closer brand affiliation that a number of top sponsors including Coke, Adidas, BA and Panasonic, among others.

This again demonstrates the power of the ‘Kate Middleton Brand’.  A Tier 1 Olympic sponsor pays about $160 million for the privilege, plus the attendant advertising fees promoting the relationship that can cost upwards of $500 million over the four-year arrangement.

This would suggest that the Kate Middleton Brand could be valued at nearly a billion dollars or more, just in relationship to Summer Games.

“This can be viewed as a two-edged sword for Sebastian Coe and the International Olympic Committee (IOC),” said Paul JJ Payack, president and chief word analyst for the Global Language Monitor.

“On the one hand, the Duchess of Cambridge and her husband, are Olympic Ambassadors; on the other hand the Kate Middleton ‘brand scores’ higher that nearly half the paying sponsors, such as, Coke, Adidas, and BA, among many others.”

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The official Olympic sponsors are divided into three tiers: Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

Earlier this year, the former Kate Middleton has already helped propel London to the Top Global Fashion Capital ranking for 2011 and was named the Top Fashion Buzzword for 2012 topping even Lady Gaga, the previous year’s winner.

The Official Olympic Mascots, Wenlock and Mandeville, fashioned from drops of steel, appear to pose little threat to Kate’s reign.

The London 2012 Mascots
The London 2012 Mascots

For these rankings, concluded on May 1, 2012, GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

GLM has been tracking the Olympics since the Athens Games in 2004 and ambush marketing since the Beijing Games in 2008.  For London 2012, GLM began tracking the three tiers of official sponsors since the third quarter of 2011.

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GLM also tracks the brand equity of the athletes before and during the Games.

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About Global Language Monitor:  “We Tell You What the Web is Thinking”

Customized GLM Ambush Marketing Rankings are released monthly up to and following London 2012.  The Ambush Marketing London 2012 May 15 Update report features dozens of charts representing the interrelationship of each company to the Olympic Brand, their competitors and their partners. In addition, the reports contain exclusive and individualized Narrative Tracker analyses, the most advanced trend tracking analytics available. For more information, individualized reports, or a monthly subscription, call +1.512.815.8836 or email info@LanguageMonitor.com.



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