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Top Ten Consequences of Conference Realignment on Academic Reputation

Read: Why the Flutie Effect is Real (Harvard Business Review)



Big Ten Tops, SEC Most improved

Both New Big East Conferences Tumble


Austin, TX July 4th Weekend – July 4th might be Independence Day, but July 1st, was Conference Realignment Day when dozens of college and universities landed in what they hope to be greener pastures. The Global Language Monitor, analyzed pre-2012 conference configurations and compared them with their new membership additions or deletions.

Top Ten Consequences of Conference Realignment on Academic Reputation

  1. The Big Ten continues to rank first in academic reputation.
  2. Ohio State was the top ranked school in the Big 10.
  3. The PAC 12 lost ground with Utah, but is now just slightly behind the ACC.
  4. If included in the rankings the academically renowned Ivy League would have bested the Big Ten and the Patriot League would be in a virtual tie with the Big Ten.
  5. The Atlantic Coast Conference was a close No. 2, pulling within ten percent of the leader.
  6. The Southeast Conference was the most improved after adding two academic stars (Texas A&M and Mizzou).
  7. Both the New and Old Big East (Big East and American Athletic) conferences fell by about 20% each
  8. The academic reputation of the Big 12 remained virtually unchanged, after taking the hit with the loss of Nebraska, Missouri, Colorado and A&M.
  9. The ACC gains with the addition of Pitt and Syracuse but will pull back a bit in 2014 with the addition of Louisville.
  10. The Big Ten will grow even stronger with the addition of Rutgers and Maryland.

The academically renowned Ivy League and Patriot League are used for comparison.  Leading all Division BCS (Div. I-A) and FCS (1-AA) conferences was the Ivy League with a score of 20.25 with the Big Ten (No. 2). The Patriot League (40.08) closely outpaced the Atlantic Coast Conference (42.40).


The Overall Academic Reputation of post-realignment Conferences follows.


Rank, Conference, (Previous Rank)

1. Big Ten Conference (1)
2. Atlantic Coast Conference (ACC) (3)
3. Pacific 12 Conference (PAC 12) (2)
4. Southeastern Conference (SEC) (6)
5. Big 12 Conference (Big 12) (4)
6. American Athletic Conference (AAC) (5)
7. Big East Conference (BE) (5)
8. Mid-American Conference (MAC) (8)
9. Mountain West Conference (MW) (9)
10. Conference USA (C-USA) (10)
11. Sun Belt Conference (SB) (11)

“There’s good news and bad news here,” said Paul JJ Payack, president and chief word wonk of the Global Language Monitor. “The good news is that the SEC saw its Academic Quotient Index rise by 8.36%; the bad news is that all the other major BCS conferences had their academic reputations decline, four out of the six by double digit percentages.” The AQI is a brand equity tool that creates a composite score of the individual college rankings in a conference; the result of which can be used to compare one conference to another.

Methodology: GLM took each each team in all BCS-eligible Football Conferences and ranked them according to their TrendTopper MediaBuzz College Rankings, January 2013 edition.

This means that Texas A&M and Missouri were placed in the Southeast Conference from the 2012 season forward as were Utah and Colorado in the PAC 12, as well as Nebraska in the Big Ten, and West Virginia in the Big 12. GLM also measured the ACC, the Big East/American Athletic Conferences, not to mention the many iterations of Conference USA, and WAC, among others.


Change from pre-Alignment to latest projected configuration (2013-2014)

Top Six BCS Only

Rank, Conference, Percentage Change

1. Southeastern Conference (SEC) +8.36%
2. Pacific 12 Conference (PAC 12) -9.01%
3. Atlantic Coast Conference (ACC) -17.07%
4. Big Ten Conference -28.54%
5. Big 12 Conference (Big 12) -32.09%
6. Big East Conference -40.69%


About The Global Language Monitor
Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities.  Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands.  For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.



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