Top TeleWords of the 2009/2010 Season

BP SpillCam, Dysfunctional Families,

and All-things Jersey

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Seventh Annual Analysis by the Global Language Monitor

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Austin, Texas, USA. September 10, 2010. The Global Language Monitor today announced that the BP Spillcam has topped dysfunctional, Guido, realityand nice as the Top Words from Television for the 2009-2010 season. Rounding out the Top Ten were rude, “drama at 10:00,” ‘Chicago-style politics,’ cross-over, and ambush marketing. The awards are annually announced at the beginning of the Fall television season in the US.  This is the seventh annual analysis by Austin-based GLM.

“The Top TeleWords of 2010 encompassed an unintended ‘up-close-and-personal’ view to an unparalleled natural disaster, resonating sitcoms detailing the contradictions, foibles (and joys) of  post-Modern life, a Super Bowl victory for the still recovering city of New Orleans, and more Guidos and Guidettes and one might encounter in a lifetime.” said Paul JJ Payack, President and Chief Word Analyst of GLM.

The Top Telewords of the 2010 season with commentary follow:

1. BP Spillcam — Provocative, engaging, riveting television delivered to all three screens (and possibly the worst PR nightmare of all time).

2. Dysfunctional – Modern Family: Would you expect otherwise from a series that sprang from the mind of Rev. Jim Ignatowski (Christopher Lloyd)?

3. Guido — Jersey Shore elevates Guidos and Guidettes into the mainstream; but one of several reality shows feeding viewers interest in all-things Jersey.

4. Reality – When Webster defined reality as ‘truth or fact, not merely a matter of amusement,’ he was obviously unaware of reality TV.

5. Nice – The word ‘nice’ is associated with Betty White over 1.1 million times on Goggle. Nice and vicious, dear.

6. Rude — Simon Cowell departs American Idol after a seven-year run; even the Queen has referred to Cowell as ‘caustic’.

7. “Drama at 10:00” – As Jay Leno said of the Late Night kerfuffle with Conan O’Brien, NBC ‘wanted it and they got it’.

8. Chicago-style politics – No we are not talking about Rahm Emanuel and the White House but rather The Good Wife.

9. Cross-over (as in crossover hit) – Nineteen-time Emmy nominee Glee’s cast album rocketed to No. 1 on the Billboard Chart.

10. Ambush Marketing – As advertisers begin to balk at the price of Olympic sponsorships, some are to ‘ambush marketing’ as was widely demonstrated during the Vancouver Winter Games.

11. Bressus: Fan-bestowed nickname for New Orleans Saints Super Bowl winning-quarterback’s nickname — the most watched Super bowl in years.

12. Asperger’s Disease – Temple Grandin’s lesser-known challenge in the eponymously titled biopic from HBO.

13. Lady Gaga –Stephani Germanotta is visible everywhere on global television over the course of the season.

14. The Pacific (War) — Most older folks are surprised to learn that the Pacific War was a different conflict than WWII.

 

The Top Telewords of previous years:

2009 – ObamaVision — All Obama, all the time, everywhere, followed by Financial Meltdown and the death of Michael Jackson.

2008: Beijing (from the Olympics), ObamaSpeak, followed by ‘facts are stubborn things’, ‘it is what it is,’ and Phelpsian.

2007: “Surge” from the Iraq War political and military strategy, “That’s Hot®” Paris Hilton’s popular expression that is now a registered trademark, and “D’oh!” from The Simpsons and The Simpsons Movie.

2006: ‘Truthiness’ and ‘Wikiality’ from the Colbert Show followed by ‘Katrina’, ‘Katie,’ and ‘Dr. McDreamy’.

2005: ‘Refugee’ from the coverage of the aftermath of Hurricane Katrina, followed by ‘Desperation’ from Desperate Housewives and ‘Camp Cupcake’ from the on-going Martha Stewart follies.

2004: “You’re Fired!” edged “Mess O’ Potamia” followed by “Girlie Men,” “God,” and “Wardrobe Malfunction”.


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