ObamaVision Tops Financial Meltdown as Top TV Word of 2009
The Death of Michael Jackson, the emergence of Susan Boyle and the rise of Hulu.com follow.
The Sixth Annual Analysis by the Global Language Monitor
Austin, Texas, USA. September 24, 2009. The Global Language Monitor today announced that ObamaVision topped the global Financial Meltdown as the most profound influences on the English Language from Television in 2009. These were followed by the death of Michael Jackson, the emergence of Susan Boyle and the rise of Hulu.com. Rounding out the Top Ten were Vampires, Dar Dour, the Wizards of Waverly Place, the phrase, ‘And that’s the way it is,’ and Jiggle. This was the Sixth Annual Analysis by the Global Language Monitor.
“The three screens in the post-Modern home became even more apparent during this television season, with viewers moving seamlessly among their flat screen TV, their laptop, and their 3G phone,” said Paul JJ Payack, President and Chief Word Analyst of GLM. “This year was dominated by the advent of ObamaVision, to the newest reality show: the Global Financial Meltdown. And then Michael Jackson’s death commandeers the worldwide airways for weeks on end.”
The Top Telewords of the 2009 season with commentary follow:
- ObamaVision — From the primaries to the election to the Inauguration to the middle school classroom: all Obama, all the time, everywhere.
- Financial Meltdown – The most authentic of all reality shows. National economies on the brink! The Bailout! The Bonuses! What surprises can we expect from Season II?
- Michael Jackson – The biggest TV funeral in history. What’s the King of Pop’s next act?
- Susan Boyle – Britain’s surprise spinster singing sensation demonstrated the power of the ‘third screen’.
- Hulu.com – For the first time, GLM is recognizing a website (the much hailed second screen) for broadcasting made-for-television shows over the internet.
- Vampires – All over the tube: ever chaste (with human girls); ever so exotic and popular.
- Dar Dour — The Iraqi TV show that spoofs the futility (and humor) found in the pitfalls (and pratfalls) in the attempt to lead an ordinary life.
- Wizards (from the Wizards of Waverly Place) – Wizards that need a bit of science to maintain their powers.
- “And that’s the way it is” – Walter Cronkite’s shadow over television news spans the decades.
- Jiggle – Before HBO, ABC introduced ‘jiggle’ with Farah Fawcett as one of the main contributors to the concept.
The Top Telewords of previous years were:
2008: Beijing (from the Olympics), ObamaSpeak, followed by ‘facts are stubborn things’, ‘it is what it is,’ and Phelpsian.
2007: “Surge” from the Iraq War political and military strategy, “That’s Hot®” Paris Hilton’s popular expression that is now a registered trademark, and “D’oh!” from The Simpsons and The Simpsons Movie.
2006: ‘Truthiness’ and ‘Wikiality’ from the Colbert Show followed by ‘Katrina’, ‘Katie,’ and ‘Dr. McDreamy’.
2005: ‘Refugee’ from the coverage of the aftermath of Hurricane Katrina, followed by ‘Desperation’ from Desperate Housewives and ‘Camp Cupcake’ from the on-going Martha Stewart follies.
2004: “You’re Fired!” edged “Mess O’ Potamia” followed by “Girlie Men,” “God,” and “Wardrobe Malfunction”.