Evolve, Trigger & Almond Shaming Top Global Language Monitor’s Politically (in)Correct Words of 2015
For Immediate Release
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The Eighth Survey of Global English
Austin, Texas, June 10, 2015 — Evolve, Trigger & Almond Shaming Top Global Language Monitor’s Politically (in)Correct Words of 2015. This is the The Global Language Monitor’s eighth survey of Global English, the world’s first, true global language with some 1.83 billion speakers dominating multiple aspects of global communication.
“We label these words and phrases Politically (in)Correct because of the fierce debate they often stir and incur,” said Paul JJ Payack, president of the Global Language Monitor. “People spanning the political spectrum can find the phrases politically ‘correct’ or ‘incorrect’ depending on their particular views”.
The Top (in)Politically Correct Words and Phrases for 2015 include the following:
Arranged by ranking, word or phrase, and Commentary
- Evolve – Interesting evolution of the word ‘flip-flop’ in US Political jargon.More like ‘survival of the fittest,’ have you noticed that politicians never evolve BEFORE voters shift their positions?
- Trigger – Being ‘triggered’ by studying lessons that involve reminders of past traumatic events.
2a. Snowflakes — The impolite term used by other students describing those triggered.
- Almond Shaming – Public Shaming is reinvented as a pressure tactic for all kinds of supposed crimes, now featuring attacks on the almond, which each take a gallon of water to grow. How many gallons of California water have you snacked on today?
- Lying as a greater truth – If the lie you speak, though obviously false, continues to support your greater agenda, then how can it possibly be false?
- Occam’s Razor – A hallmark of scientific inquiry since the Enlightenment, is a plea to explain theories by the simplest possible explanation: entities must not be multiplied beyond necessity. Now considered quaint, illogical and most definitely ‘unscientific’.
- Not Safe – Bring exposed to ‘triggering events’ without specific warnings from the teacher.
- Catharsis – Ancient idea (ideal) that confronting a work of art that contains ‘triggers’ will actually purge one’s triggering emotions.
- ‘Thugs’ — President used ‘thugs’ to describe Baltimore rioters; the word is from the Hindi (and Sanskrit) describing Aryan assassins.
- Anthropogenic warming — The existence of the Bering Land Bridge some 20,000 years ago suggests that the Oceans were some 300 feet lower than today. (That’s about a football field.)
- War on Women — In the Islamic state, women and young girls (6 and older) are stolen from their homes and then sold into sexual slavery or forced into involuntary marriages. And this after watching the beheading of their husbands, sons and brother
The Top Politically Incorrect Terms and Phrases in previous surveys include:
- 2012 ‘His and Her’ (Sweden) – The Swedes once again promoting gender-neutrality, this time its with personal pronouns: him [han in Swedish], her [hon] and he/she [hen].
- 2009: Swine Flu — Various governments and agencies for political motives ranging from protecting pork producers to religious sensitivity insist on calling it by its formal name: influenza A(H1N1)
- 2008: “He Can’t Win” – Hillary Clinton’s coded reference to Barack Obama’s ethnic background as an insurmountable impediment to him winning the US Presidency.
- 2007: Nappy-headed Ho — Radio personality Don Imus’ reference to the women on the Rutgers University championship basketball team.
- 2006: Global Warming Denier – Scientists not denying climate change, but the role of humans in the millennia-old process.
- 2005: Misguided Criminals – A BBC commentator attempts to strip away all emotion from the word ‘terrorist’ by using ‘neutral’ descriptions for those who carried out the 7/7 tube bombings.
- 2004: Master/Slave computer jargon – LA County re-labels computer documentation to remove this alleged slur that has been used for decades describing computer hierarchies.
In December 2014, Austin, Texas-based GLM announced that the Smiley Emoji was the Global English Word of the Year for 2014. Theses Politically (in)Correct are automatically nominated to Global Language Monitor’s 16th Annual Word of the Year #WOTY announcement for Global English at year’s end.
The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2013 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print and electronic global media, as well as new social media sources as they emerge.
About the Global Language Monitor
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. Previous to this Payack was the founding president at yourDictionary.com, and a senior executive for a number of leading high tech companies.
Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.
These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.