Political Buzzwords Track Trajectory of Obama Presidency
Bailout, Climate Change, Birther, Healthcare Reform & Liberal at top
Obamamania and Politics of Change tumble as does Bush (as a Bogeyman)
Austin, Texas September 11, 2009 (Updated) – ‘Bailout’, ‘Climate Change’, ‘Birther’, ‘Health Care Reform’ and ‘Liberal’ were named the top political buzzwords since the Obama Inaugural. Rounding out the top ten were ‘recession’ (up some 1000% when linked to Obama), ‘Sarah Palin,’ the phrase ‘change you can believe in’ (down some 600% since the Inauguration), ‘AIG bonuses,’ and ‘Sotomayor,’ the new Supreme Court justice. Perhaps, even more striking is the manner in which signature buzzwords such as ‘Politics of change’ (No. 37) and ‘Obamanania’ (No. 38) have tumbled. Another finding: the tactic of painting ‘Bush’ (No. 23) and, even, Cheney (No.28) as bogeymen is rapidly losing it effectiveness.
For the study, GLM used it proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the blogosphere and social media as well as accessing proprietary databases. The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity. The final list contains 40 words and phrases (see below).
“The top political buzzwords used since the Obama Inaugural show the sharp trajectory of his presidency,’ said Paul JJ Payack, president and chief word analyst of The Global Language Monitor. “Our analysis differs from polls in that it is not what people say they think about various topics, but rather is a measurement of what words are actually being used and in which context.”
The Top Political Buzzwords since the Inaugural listes with rank and commentary follow.
Top Political Buzzwords September 1, 2009 Comment
4. Health Care Reform: Health Care Reform comes in at a strong No. 4
What’s the advantage of the PQI over the Polls?
The PQI is, perhaps, the ultimate ‘It is what it is’ measurement of consumer (and in this case Political) sentiment.
The PQI simply measures the occurrence of certain words or phrases in the print and electronic media (traditional or otherwise), on the Internet, and across the Blogosphere and social media, as well as accessing proprietary databases. It is by its very nature non-biased. When we take a statistical snapshot for the PQI there is no adjustment for ‘underrepresented’ groups, there are no assumptions about probability of turnout, the proportions of newly registered voters, traditional models, or expanded modularities. Rather, we take our measurements, check for the rate of positive or negative change in the appearance of a searched word or phrase (what we call velocity and momentum) and publish our results.