British Open No. 1 by the wide margin, Master’s No. 2
In Analysis ‘The Players’ Ranks higher than the PGA
Biggest Problem: Nicklaus adds three Majors (to 21), Woods adds only one (to 15).
Austin, Texas. May 11, 2013. (Updated) Open Championship has been declared the Top Golf Major by Internet Media Buzz, according to an analysis using Global Language Monitor’s Sports Brand Affiliation Index (S-BAI).
“After forty years, the Players Championship has earned its place among the Major Golf Championships,” said Paul JJ Payack, President and Chief Word Analyst of GLM. “Forty years is certainly an excellent vantage point to judge its worthiness. And the data has spoken.”Payack added, “Since 1860 The Open is the championship against which all future Majors would be judged. Now over one hundred and fifty-years later, we see that it towers above all others in the world of golf.”
Similar to US Presidential Historians, Re-evaluating the Bush Legacy
Austin, TX. April 25, 2013 – The official opening of the George W. Bush Presidential Library at Southern Methodist University, has prompted US presidential historians to re-evaluate the Bush 43 term in office. The Gallop organization has noted his highest approval ratings since Katrina.
“Some historians are noting improvement in their appraisals of the Bush Presidency, especially since the Obama Administration has chosen to follow a number of Bush precedents including the use of drones, keeping Gitmo open, prosecuting the war in Afghanistan, and the like,” said Paul JJ Payack, president and chief word analyst of GLM. “In the same manner, we have re-evaluated President Bush’s most (jn)famous sayings, misstatements and malapropisms to see which have best withstood the test of time.”
President Obama has had his share of linguistic miscue and foibles, but new word creation has centered on his surname: Obamamania, Obamacare, etc.
The rankings were nominated by language observers the world over and then ranked with the help of the Global Language Monitor’s algorithmic methodologies that tracks words and phrases in the print and electronic media, on the Internet, throughout the blogosphere, as well as new social media as they emerge.
“Heal Our City” Service
Austin, Texas, April 18, 2013 — An emotional Barack Obama was at his best, once again, as the ‘Mourner-in-Chief’ at the Healing the City memorial service for victims of the Boston Marathon bombing on Thursday.
The President spoke in short crisp paragraphs, using expertly composed declarative sentences, shifting frequently into imperative mood.
Two standard ‘easy-to-understand” English measurements both ranked among the highest ever scored by the President, similar to the Tuscon memorial service, and his Grant Park, ‘Yes, We Can’ victory speech.
The President’s words were dignified, stately, with many faith-related expressions, praising Boston as a world cultural center belonging to us all.
He singled out the three victims of the attack by name (Martin Richard, the eight-year old, with the now-iconic smile, Krystle Campbell, who would have turn 30 this week, Lu Lingzi, the Chinese graduate student) as representative of the indomitable spirit typical of the commonwealth, city and the Boston Marathon.
The President concluded his oration quoting St Paul in the second book of Timothy: “God has not given us the spirit of fear and timidity, but of power, love, and self-discipline.”
Obama ended with a solemn flourish praising the strength, resilience of the people, with the call to ‘finish the race’.
Paul JJ Payack
New top trending terms include: Dark Data, Yottabytes, Heisenbug, 3-D printer, phablet, and presentism.
The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, proprietary databases, as well as new social media as they emerge. The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity.
- ‘Dark Data’ begins to emerge, though you might not have noticed it because … it is ‘Dark Data’ (New) — ‘Big’ has begun to spin off its own superlatives.
- The Cloud (2) — All that data has got to go somewhere. Hint: it’s neither your phone nor your tablet.
- Yottabytes (New) — Showing up on lots of technologists’ radar lately: a quadrillion gigabytes.
- The Next Big Thing (3) — A cliche rendered ever more meaningless but still on everyone’s tongue.
- Heisenbug (New) — A bug that disappears when you try to detect it , finally making the list after a steady ascent over the last decade.
- 3-D Printer (New) — Watch this space. They’ve been used in CAD design for years and science fiction for decades — but now they are impinging upon everyday life.
- Phablet (New) — The Next Big Thing? The odds are against it since consumer goods tend to evolve into single-purpose appliances.
- REST (New) — Representational State transfer is slowly climbing its way up the list.
- Web X.0 (5) — Formerly Web 2.0, 3.0, etc.
- Higgs Boson (3, Decade) — The Higgs Boson is a hypothetical massive scalar elementary particle predicted to exist by the Standard Model of particle physics. OK, let’s just call it the God Particle.
- CERN (7) — On a two-year hiatus (sabbatical in academic parlance) after only one year of operation. At least the Earth is on a short reprieve from being swallowed the black hole it might accidentally create.
- Presentism (New) — The ‘presentism of constant pings’ is how its put..
- Solar Max (8) — 2013 is the Solar Max. In the 1850s telegraph wires melted. Best not to shuck off the hype here.
- HTTP — HyperText Transfer Protocol is used for HTML (HyperText Markup Language) files. Not to be confused with text on too much Starbucks.
- Flash — As in Flash Memory. “Flash’ is easier to say than “ I brought the report on my EEPROM chip with a thin oxide layer separating a floating gate and control gate utilizing Fowler-Nordheim electron tunneling”.
- God Particle – The Higgs boson, thought to account for mass. The God Particle has eluded discovery since its existence was first postulated some thirty years ago.
- Cloud Computing – Distributing or accessing programs and services across the Internet. (The Internet is represented as a cloud.)
- Plasma (as in plasma TV) — Refers less often to blood products than to a kind of television screen technology that uses matrix of gas plasma cells, which are charged by differing electrical voltages to create an image.
- IPOD – What the Alpha Whale calls his personal pod. Actually, Apple maintains that the idea of the iPod was from the film 2001: A Space Odyssey. The origin of the word IPAD is a completely different story.
- Megapixel – Either a really large picture element (pixel) or a whole mess of pixels. Actually, one million pixels (that’s a lotta pixels) OK, what’s a pixel? Computer-ese for picture element.
- Nano – Widely used to describe anything small as in nanotechnology. Like the word ‘mini’ which originally referred to the red hues in Italian miniature paintings, the word nano- is ultimately derived from the ancient Greek word for ‘dwarf’.
- Resonate – Not the tendency of a system to oscillate at maximum amplitude, but the ability to relate to (or resonate with) a customer’s desires.
- Virtualization – Around since dinosaurs walked the planet (the late ‘70s) virtualization now applies to everything from infrastructures to I/O.
- Solution — Ever popular yet still an amorphous description of high tech packages of hardware, software and service
- Cookie — Without cookies with their ‘persistent state’ management mechanism the web as we know it, would cease to exist.
- Robust — No one quite knows what it means, but it’s good for your product to demonstrate robustness
- Emoticon A smiley with an emotional component (from emotional icon). Now, what’s a smiley? :’)
- De-duping – Shorthand for de-duplication, that is, removing redundant data from a system.
- Green washing – Repositioning your product so that its shortfalls are now positioned as environmental benefits: Not enough power? Just re-position as energy-saving.
- Buzzword Compliant — To include the latest buzzwords in literature about a product or service in order to make it ‘resonate’ with the customer.
- Petaflop — A thousand trillion (or quadrillion) floating point operations per second Often mistaken as a comment on a failed program by an animal rights’ group.
- Hadron – A particle made of quarks bound together by the strong force; they are either mesons (made of one quark and one anti-quark) or baryons (made of three quarks).
- Large Hadron Collider – The ‘atom smasher’ located underground outside Geneva. Primarily built to re-create the conditions of creation, 1 trillionth of a second after the Big Bang.
The Year in Film as Reflected in the English Language
“In 2012, emancipate was a pervasive global theme represented in Lincoln, Django, and Argo but also in smaller, documentary and Indy efforts the world over. As Webster defines it, emancipate means ‘ to free from restraint, control, or the power of another”. This certainly resonated with both the filmmakers–and the audiences, who turned out in record numbers this season”, said Paul JJ Payack, president and chief word analyst for the Global Language Monitor. Each year, GLM announces the Top HollyWords after the Oscars at the conclusion of the awards season. The 85th Annual Academy Awards ceremony was held at the Dolby Theatre in Hollywood, California with Seth MacFarlane as host.
- Emancipate (Lincoln, Django, Argo) — Webster says ‘to free from restraint, control, or the power of another’.
- Pi (Life of Pi) — As the title character would later explain: 3.1415926535 8979323846 2643383279 5028841971 6939937510, et cetera
- Barricade (Les Miserables) — In the original French barricade referred to a barrel. In actual history, the were swept away in days, or even hours.
- Upside Down (Flight) — Mortgages are ‘upside down’, houses are ‘upside down’, investments are ‘upside down’, but some times airplanes are actually ‘upside down’.
- Interrogation Enhancement (Zero Dark Thirty) — As defined by international treaty: any act by which severe pain or suffering, whether physical or mental, is intentionally inflicted.
- Czar (Anna Karenina) — The word Czar is derived from the ancient Roman title, Caesar, as is Kaiser
- Argos (Argo) — An actual movie named after an actual script named after the mythical Jason, the Argonauts, and his ship.
- Borderline (Silver Linings Playbook) — Personality, sanity, polarity, and that’s just the first scene.
- Franken- (as a prefix) (Frankenweenie) — In the 21st century, the prefix Franken- has become a shorthand for human-generated catastrophes.
- Elvish (The Hobbit) — Their original language lost to history, Hobbits were first encountered speaking a Mannish tongue learned from humans
Kate’s Royal Offspring, Crazy New Weather Term, and Pontiff
AUSTIN, Texas March 13, 2013 – The Spring outlook for the Top Trending Words of 2013 include words related to: Kate’s Royal Offspring, Near-Earth Objects including Comets, asteroids and/or meteors, Nukes (rogue or otherwise), a fascinating Internet meme (or two), China continuing in it role as the world’s economic engine, an unknown technical buzzword that will seemingly spring out of nowhere (ala #hashtag), and various catastrophic scenarios with names containing the prefix franken- or the suffix – pocalypse
This is according to current word trends in global English being tracked by the Global Language Monitor. In December, Austin, Texas-based GLM announced that ‘ Apocalypse’ was the Top Word, ‘Gangnam Style’ the Top Phrase; and ‘Newtown’ and Mala the Top Names of 2012 in its annual global analysis of the English language.
“The year 2013 looks to be another vibrant year for the English language with word creation again driven by events both scheduled and unanticipated,” said Paul JJ Payack, President and Chief Word Analyst of GLM. “With 1.83 billion speakers and a new word created every 98 minutes or so, clever, interesting, and creative neologisms inevitably appear — and now from any point on the planet.”
The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2013 estimate).
Top Trending Words of 2013, Spring Update,
- Royal Birth — Come July, the opening ceremony of the 2012 Olympics will look like a garden party compared to the ensuing hubbub over the Royal Birth.
- Crazy New Weather Term — Derecho? Haboob? SuperStorm? As changes due to global warming become more pronounced, terms are emerging from the meteorologist’s jargon trove.
- -alypse — Top trending suffix on the list. Engenders the creation of catastrophic-related,
- Pontiff — 1.2 Billion Catholics tweeting “The pontiff is dead (has resigned); long live the Pontiff!”
- Global Warming — Perennially a Top Five Word (when matched with Climate Change), on top of mind to millions around the planet.
- Globe Circulating Meme — Probably surpassing the Angelina Jolie Leg meme that resulted from her dramatic stance at the 2012 Oscars.
- MOOCs — Massive Online Open Courses. What’s a decent student:teacher ratio when there 170,000 students in one course
- Sustainable — Top Word of the Year in 2006 affecting the language in ever more aspects and senses.
- Franken — Top trending prefix on the list. Expanded in meaning to include any human-instigated or -influenced natural disaster.
- Comet — Replacing Near-Earth Asteroid: Yet another year, another celestial object, this comet may be the brightest in a thousand years (late ’13 rendezvous.)
- Twitflocker — Our annual stand-in The Next Big Thing in technology.
- Debt — The debt bomb inflicts ever more ‘collateral damage’ upon the Western democracies.
- Solar max — 2013 is the actual peak of the 11-year sunspot cycle; in 1854 solar storms melted telegraph wires.
- Rogue nukes — Iran and North Korea will be the focus of attention here
- Euro- — The prefix will be used for any number of terms, few (if any) favorable.
- China Rising — The Sun has not yet set on its economic expansion
GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic global media, as well as new social media sources as they emerge.
About the Global Language Monitor
- A secret scholar of Middle English when the word wyrd (weird) meant fated. Hence, the ‘Keep Austin Weird’ slogan actually means ‘Keep Austin Fated’. Not good.
- Has a secret fear of endangered salamanders.
- Is really upset that the University of Texas and Texas A&M discontinued their ancient (and storied) football rivalry.
- So many Californians have migrated to Texas in the last few years that his NK advisers concluded that Austin was part of Cali.
- Mistook Austin for Dallas, one of the great fears of the Austinites.
- Has a strange aversion to hippie cowboys.
- Was not invited to a football tryout for Mack Brown’s UT squad.
- Heard that the Texas Capital is taller than that of the US.
- Fears Texas Governor Rick Perry as an adversary in his conquest for world domination.
- Figures that destroying Willie Nelson’s Armadillo World Headquarters will raise his world standing.
First time a city has topped the ranking
The Sixth Annual Analysis by the Global Language Monitor
New York, February 21, 2013 – The city of London has been named the Top Fashion Buzzword for 2013, in the Global Language Monitor’s sixth annual ranking. London breaks the two year chart topping by the Duchess of Cambridge. London bested ‘high slits’ the look popularized by Angelina Jolie’s dramatic stance at the 2012 Oscars, followed by Textures, Nail Art, Top Knots. Leather, Wedge Sneakers, Peek-a-boo, Statement Sunglasses, and Au Natural rounded out the top ten. “It may come as a surprise to some that the former Kate Middleton does not top the Top Fashion Buzzwords list this year. After all Kate lit the headlines for everything she wore (and even more so when forgetting to don her frocks). However, she could not overcome the fashion behemoth she helped create: London,” said Bekka Payack, Manhattan-based Fashion Director for GLM. “This season will serve to further liberate women the world over to dress fashionably, in any way these choose.”
- London — With the the Global Fashion Crown two years running, the Olympics, Kate Middleton, Stella McCartney, Kate Moss and a cast of thousands (even the flamboyant Boris Johnson, nothing has proven more worthy than London Town.
- High Slits — Angelina Jolie’s dramatic stance at the 2012 Academy Award ceremony was the largest meme ever tracked. thereafter high slits abound.
- Textures — For the fashion conscious it’s the feel and not just the look.
- Nail Art — Observing today’s nail art is akin to taking a stroll through MoMA, with the works in miniature.
- Top knots and fun buns — Hair buns have evolved from granny’s convenience to a post-Modern fashion statement.
- Leather — Everything and everywhere, including socks, pants, jackets, shirts, and various ‘unmentionables’.
- Wedge sneakers — Chuck your oh-so-retro Chuck Taylors, wedge sneakers are now the thing.
- Peek-a-boo — Apparently, the catwalks have gotten the CBS Emmy memo — and peek-a-boo fashion abounds.
- Statement Sunglasses — All of a sudden, Google’s ‘enhanced reality ‘ sunglasses are demur by catwalk standards.
- Au Natural — In the buff now has a much sought after ‘royal warrant’ directly from the Duchess of Cambridge.
- First Knuckle Rings — Every few hundred years first knuckle rings return to the fashion forefront.
- Baby Bumps — First saw life with the ‘More Demi Moore’ Vanity Fair Cover in ’91. Now a fashion statement.
- Blocking — Fabric and Texture blocking; not just color blocking this time around
- Prints — Start with postage stamps and follow through to zig-zags, paisleys, and even stripes.
- Children as Fashion Accessories — Nothing new here but becoming ever more prominent in Tinsel Town.
Each autumn, the Global Language Monitor ranks the Top Global Fashion Capitals. In 2012, London maintained its dominance over New York City as the Top Global Fashion Capital. Following London and New York were Barcelona, Paris, and Madrid. Rome, Sao Paulo, Milano, Los Angeles, and Berlin rounded out the top ten.
How We See Data
Everywhere we go we see something that has to do with data, statistics, numbers and the technology that assists. On Languagemonitor.com , there are articles upon articles full of data and statistics that go along with what is happening in the world. If we click on the "disasters" tab, we will see that based on the NarrativeTrackers analysis, the casualties from the Japan Tsunami were estimated to reach 25,000 to 50,000 or more. They used data, numbers and statistics to figure out this data, were they right? Another interesting article is in the top words of 2012. These words were China, Europe, The Election, Kate, Deficit, Global Warming, Derecho, Olympiad, Cern, Rogue Nukes, Near-Earth Asteroid, Arab SPring, Bak'tun, Solar Max, Hen and Obesogenic. Based on statistics, those were the 16 top trending words in 2012. What will the top trending words be in 2014? Maybe they will give us a new analysis.
Statistics & Analysis
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