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Top 50 Business Buzzwords of 2013

For the Top Business Buzzwords of 2014, the second annual survey,  click here

Global Language Monitor’s First Annual Global Survey 

Complements the Tops Words of 2013, click here.


AUSTIN, Texas  Holiday Weekend (Nov. 29 – Dec. 1, 2013) — The Global Language Monitor has announced its first annual Top 50 Global Business Buzzwords, a global survey.

Top 50 Global Business Buzzwords of 2013 represent some six continents, which continues to confirm the ever-expanding nature of the English language.”

Methodology:  GLM’s Word of the Year and Business Buzzwords of the Year rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people.  To qualify for these lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage.  Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.

Top 50 Business Buzzwords
GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 375,000 print and electronic global media, as well as new social media sources as they emerge.

The Top Business Buzzwords of 2013 follow Rank / Word / Comments

  1. Content — Far and away the No. 1 BizBuzz leader

  2. Social Media — Reality: Social media impacts less than 15% of the Web

  3. Sustainability – No. 1 Word in 2007; have been rising in BizBuzz every year

  4. Transparency – Remains a goal far from corporate reality

  5. Literally – Principally used in non-literal situation, eg, Literally, “an explosion of laughter”

  6. Guru – Someone moderately skilled in a subject or particular field (cf ‘rocket scientist’ or ‘brain surgeon’)

  7. Utilize (rather than use) – Please deflate the diction and utilize the word ‘use’

  8. Robust – Applies to oh-so-many products: software, tablets (computer and otherwise), coffee, perfume, mileage, and hundreds of others

  9. Ping — High tech lingo seeping into the mainstream; now it means ‘get back to you’. Originally, a tool to send message packres to a network address to measure the time & quality of the response.

  10. Big Data — Soon Human Knowledge will be doubling every second. ’Big’ does not begin to describe what’s coming at us. 

  11. Any noun used as a verb – to concept. to ballpark, and the like ….

  12. Seamless – Seldom actually seamless (Cf Obamacare website), often merely ‘seemless’ or meaningless

  13. Moving Forward — From the results of those countless ‘moving forwards’, moving sideways might be more appropriate

  14. The Cloud — Everything (and every one) now apparently ‘lives in the cloud’ though networking clouds pre-date the web by a decade or two

  15. Offline – ‘I’ll be offline’. The statement is meaningless unless one includes cell phones, tablets,smarty TVs, not to mention all atomic clocks.

  16. Bandwidth – Measurement of electronic communications devices to send and receive information with upper and lower limits

  17. New paradigm – Revolutionary new ideas that change the then-existing worldview; think Copernicus, think Newton, think Einstein, most definitely not your next product

  18. Synergy – The interaction of two efforts that result in a greater return than the sum of the two

  19. At-the-end-of-the-day — More likely the end of the quarter or fiscal year

  20. Win-Win — Much more positive than tie-tie or lose-lose

  21. Game changer – A step below a paradigm-shift but exaggeration nonetheless

  22. Pro-active – Evidently better than amateur-active

  23. Rock Star – What’s the hierarchy among Guru, Rocket Scientist, Brain Surgeon, and Rock Star?

  24. 30,000 ft level – Let’s decide if we are viewing the topic from the 30,000-, 40,000-, or 100,000 ft level. Airlines actually fly at a 35,000 ft cruise level

  25. Out-of-the-Box (experience) – OOBE is number 25 on the list of TrendTopper 

  26. Resonate – produce or be filled with a deep, full, reverberating sound, belief or emotion

  27. Monetize – The attempt to transmute Internet lead into gold.

  28. Double Down – To double an investment in an already risky proposition

  29. Deliverable – An output, product, result, or outcome; a term of great flexibility.

  30. 110% — We believe it’s time to synchronize the exertion scale. As a hiring manager how do you compare 110% from an Ivy school with an exertion level of 130% from the Big Ten? 

  31. Multi-task – Swapping in and out of tasks quickly is the key to multi-tasking not doing many things as once which actually decreases productivity (as imagined by Dave Nelson and other tech industries in the 1970s).

  32. Rocket science – One step up (or down) from a guru; equivalent to a Brain surgeon).

  33. Ballpark – Another name for a ‘guesstimate’.

  34. Flounder – In history a fish found plentifully off the coast of New England, while a ship might ‘founder’ along it’s rocky coastline. Over time the act of foundering became collated with the fish. Your grasp of the language is telegraphed by this confusion.

  35. As if it was — As if it were, please. You know, conditional voice.

  36. In the Cloud — Yes, dwelling within the Cloud merits a special mention.

  37. Net-Net – Consider a sportswriter for the Brooklyn Nets basketball team: “The net-net for the Nets was the netting of the final shot.”

  38. Value-add – P+E+VA, where Product (is P) + Enhancement (is Ε ), and Value add (is VA)

  39. Future proof – In reality an impossible feat because it assumes you are cognizant of future events , in Marketing, just another day of concepting.

  40. Glass is half-full – Since 90% of new companies (and new products) fail, it might be better to adjust this cliché to: “Is the glass 1/10th full or 90% empty?”

  41. Face time – Before it was a product, it was a meeting with a C-Level executive.

  42. Re-purpose – Finding a new use for an old ‘solution. Unfortunately anything thing can be re-purposed ,including your job (or yourself).

  43. Brain surgery – One step up (or down) from a guru; equivalent to a Rocket Scientist.

  44. Rock-and-a-hard-place – A supposedly intractable situation though it usually gets back on track

  45. Bleeding edge – Leading edge of the leading edge

  46. Quick-and-dirty – Cited tens of thousands of times; we prefer ‘quick-and-clean’

  47. Push the envelope – A phrase few actually understand; Originally a descriptor of breaking through the sound barrier by X-Series Test Pilots (e.g., X-15)

  48. Touch base – Another baseball allusion: if you don’t actually touch the base you are ‘called out’. Cf Cricket allusions, such as using ‘sticky wicket ‘ for a quandary.

  49. Herding cats – Used in high tech circles for several decades regarding controlling headstrong engineers, a seemingly improbable task.

  50. Low-hanging fruit – Easy pickin’s for the sales force; unfortunately, obsolete since 2008

About The Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.
For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.


Chinese puts in a good word for the English language

Chinese Puts in a Good Word for English
Chinese Puts in a Good Word for English

Reprinted From November 2, 2013

Chinese puts in a good word for the English language

Updated: 2013-11-02 00:37

By JIN ZHU in Beijing and CHEN JIA in San Francisco (China Daily)

Words of Chinese origin are playing a key role in driving the ongoing globalization of English, experts in both languages say.

“The fact that some 300 million Chinese people are now studying or have studied English means the important impact of Chinese on the language can’t be denied,” said Paul J.J. Payack, president and chief analyst at Global Language Monitor.

The consultancy, based in Austin in the US state of Texas, documents, analyzes and tracks trends in language usage worldwide, with a particular emphasis on English.

It says some 10,000 words are added to the English language annually, with about 1.83 billion people using English as their native, second, business or technical language.

But the global figure was only about 250 million in 1960, with English-speakers mainly located in Britain and its Commonwealth of former colonies, as well as the United States.

“It’s estimated that a new English word is created every 98 minutes,” Payack said.

“One example of a word used in English that originated from Chinese that has appeared recently is chengguan (city patrol officer). A quick Google search results in nearly a million citations, far in excess of our minimum number of required citations.”

The Oxford English Dictionary, which waits 10 years before entering a word to ensure it has “staying power”, now has about 1,000 words of Chinese origin, such as taikonaut.

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ObamaCare Website Roll-out Broke the Seven Laws of High Tech Branding









“… it’s all about the brand.”


AUSTIN, Texas. October 25, 2013 — According to a report released by the Global Language Monitor, there are seven laws of high technology branding that organizations violate at great risk to their brand equity, their product, their reputation — and their future or even survival.  Now, even its staunchest defenders admit that the ObamaCare Website Roll-out was a flawed, less than stellar effort, communicating incompetence, or worse.  However, from a marketing perspective, the firestorm over the ObamaCare Website Roll-out was a direct result of the Administration’s violation of the Seven Laws of High Technology Branding.

The Seven Laws of High Tech Branding are key to ultimate success or failure because these rules are not arbitrary whims, folklore, or random suggestions, but rather the experience of hundreds or even thousands of high technology companies, most of which you have never heard of, or remember only, as fleeting brands that dazzled, shooting across the firmament, only to be consumed by their own incandescence, rapidly fading into oblivion (e,g. Univac, Sperry, Burroughs, Commodore, Wang, Prime, Data General, and the like).

We often write of the importance of brands and brand equity and their importance to contemporary society in these pages.  Indeed, we live in a world where the value of our choices, options, and opportunities are constantly being weighed against one another. This constant, continuing and continual evaluation is the basis of what we call ‘brand equity’. We define ‘brand equity’ as the value that is placed on any branded-entity as compared to all the others. Branded entities can be any person, place, idea or thing.

In the world of High Technology, where ObamaCare now, perhaps unfairly,  finds itself, it’s all about the brand.

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Big Ten Top Conference & Ohio State Top School in ‘Best & Brightest’ Football Poll


Ohio State Tops TrendTopper ‘Best & Brightest’ Football Poll 

Florida State breaks into Top 10; Georgia, South Carolina, Clemson, and Louisville Plummet

Navy sails to the No. 12 Spot

“Best and Brightest”™  BCS rankings combine athletic prowess with academic achievement


Austin, TEXAS, October 25 2013  —  Ohio State Tops TrendTopper ‘Best & Brightest’ Football Poll; Florida State breaks into Top 10; Georgia, South Carolina, Clemson, and Louisville plummeted.  With the addition of Houston and Louisiana-Lafayette, a total of Sixty-five schools were included in this week’s ranking. The  TrendTopper Best & Brightest Football Rankings are the only BCS Football rankings that combine athletic prowess with academic achievement.  

“Ohio State is the top Big Ten school in the TrendTopper MediaBuzz Higher Education rankings, so we are pleased to see the cream rising to the top of the ‘Best & Brightest’ Football Rankings,” said Paul  JJ Payack, president and Chief Word Analyst for GLM.  “In fact, five of the Top 25 schools are from the Big Ten conference, while four of the Top 25 belong to the Pac 10.”  

In a previous study on the Impact of Conference Re-alignment on Academic Reputation, GLM found that the Big Ten emerged as the Top BCS Conference for Academic Reputation.

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Brand Audits


In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities.  Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands.  

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.


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BCS Championship Projection: Stanford vs. Ohio State; Washington vs. Georgia


Stanford Tops Best & Brightest Football Rankings followed by Ohio State, UDub & Georgia 

Biggest Movers:  Florida (+18), Auburn (+14), Texas Tech (+9), Mizzou (+5), and Nebraska (+5)



“Best and the Brightest™ BCS rankings combine athletic prowess with academic achievement

Austin, TEXAS, October 11 2013  — The current BCS Championship Projection from the Best & Brightest Football Rankings are:  Stanford vs. Ohio State; Washington vs. Georgia.  These projections are based on the Best & Brightest Football Rankings of October 7th.  Stanford was No.1 followed by Ohio State, UDub, Georgia, UCLA, and Oregon.

The biggest movers this week on the positive side were Florida (+18), Auburn (+14), Texas Tech (+9), and Mizzou (+5), and Nebraska (+5). On the negative side of the ledger were Arizona State (-12) and Ole Miss (-6).  With the addition of Ball State, a total of Sixty-three schools were ranked this week’s ranking.    The  Best & Brightest Football Rankings are the only BCS Football rankings that combine athletic prowess with academic achievement.  

“We are seeing that BCS-level colleges need not sacrifice their academic missions to field a quality football program,” said Paul  JJ Payack, president and Chief Word Analyst for GLM.  “The semi-finalists all rank in the Top 30 of the TrendTopper MediaBuzz College Rankings.”

To create the “Best and the Brightest™ rankings, the Global Language Monitor (GLM) combined the results of the AP Writers and USAToday Coaches polls with the TrendTopper MediaBuzz College Rankings.

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The “Best and the Brightest™ BCS Football rankings combine athletic prowess with academic achievement


Stanford No. 1, No.2 OSU, No.3 UDub, No.4 Georgia, No.5 UCLA, No.6 Oregon

TrendTopper Best and the Brightest™ BCS Football rankings 

First Weekly Appearance

Austin, TEXAS, October 2, 2013   Stanford, Ohio State, Washington take the top three spots in the TrendTopper Top 40 Football Poll — the first BCS Football rankings that combine athletic prowess with academic achievement.  To create the “Best and the Brightest™ rankings, the Global Language Monitor (GLM) combined the results of the AP Writers and USAToday Coaches polls with the TrendTopper MediaBuzz College Rankings.   Following Stanford, were Ohio State, Washington, Georgia, and UCLA.  Rounding out the Top Ten were Oregon, Texas A&M, Virginia Tech, Wisconsin, and Florida State.

“This is the first time that football prowess and academic performance are given equal weight,” said Paul  JJ Payack, president and Chief Word Analyst for GLM.  “The TrendTopper  Top 40 Football Poll helps address the rising chorus of criticism addressed at BSC-level colleges for sacrificing their academic missions on the altar of ever-increasing television revenues.”

The TrendTopper  Top 40 Football Poll will be released weekly through the BCS National Championship.

The complete TrendTopper  Top 40 Football Poll follows.

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Twerk Top Television Word of the Year – 10th Annual Analysis


Tenth Annual Analysis by the Global Language Monitor

Austin, Texas, USA. September 27, 2013 (Updated).  The Global Language Monitor (GLM) today announced that “Twerk” is the Top Teleword of the Year followed by “Tread lightly,” “Facial profiling,” “Posh Soap,” and “Valar Morghulis”.   Rounding out the top ten were “Jersey Shore,” “Honey Boo Boo,” “Royal Baby,” “Space jump,” and “@Pontifex”.

The awards are announced in conjunction with the Primetime Emmy awards at the beginning of the Fall television season in the US. This is the tenth annual analysis by Austin-based GLM. 

“This is the first time we are recognizing words and phrases from all four screens of contemporary communications:  the television, the computer, the tablet and the smart phone.  Accordingly, this year’s words have originated (and spread) from any of the devices to the others ” said Paul JJ Payack, President and Chief Word Analyst of GLM. “This year’s list reflects the massive, never ceasing, continuing flow of information bombarding people the world over.”

The Top Telewords of the 2012-2013 season with commentary follow:

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The Ambush Marketing Race to the Sochi Olympics is on!


P&G, Samsung and GE lead Worldwide Partners but trail Philips, Siemens and Adidas

Ten of the top 15 spots are occupied by the Non-affiliated Marketers

The race to the Rio Summer Olympics (2016) is not far behind


Sochi Ambush Marketing Report Image

Download Now!


AUSTIN, Texas August 30 – September 2, 2013 — Six months out, the race for the Top Marketers of the Sochi Winter Olympics is in full swing. And the race to the Rio Summer Olympics of 2016 is not far behind, according to the “Sochi 2014 Ambush Marketing Outlook” report released by the Global Language Monitor (GLM), the brand equity trend tracking firm. P&G, Samsung and GE lead the Worldwide Partners but trail Non-affiliated Marketers Philips, Siemens and Adidas. When measured by GLM’s proprietary Brand Affiliation Index (BAI),10 of the top 15 spots are occupied by the Non-affiliated Marketers – with the bottom five spots all held by top sponsors. The longitudinal study began in July 2011 and tracks the top Worldwide Partners as designated by the Sochi Organizing Committee (SOC) and IOC.

The Global Language Monitor has been conducting brand audits of the top Olympic sponsors and their unaffiliated competitors since the Beijing Summer Games.

In the study conducted throughout August, three brands among Sochi’s ten Worldwide Olympic Partners, P&G, Samsung and GE have already achieved significant brand affiliation with Sochi, while McDonald’s, Panasonic and Coca-Cola had some brand affiliation. The Sochi Winter Olympics have ten Worldwide Olympic Partners: Atos Origin, Coca-Cola, Dow Chemical, General Electric, McDonald’s, Omega watches. Panasonic, Procter & Gamble (P&G), Samsung, and Visa Card.

For these rankings GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship, all perceived Olympic affiliations according to their presence in the global media, and statistically linked to the the particular event, qualify for GLM’s Ambush Marketing rankings.

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Is Dufnering a ‘real’ Word?

For Immediate Release

For more information, call 1.512.815.8836 or email info@LanguageMonitor.com

It is, indeed — because the global community of English Speakers has deemed it to be. 

AUSTIN, Texas,  August 15 — Dufnering can now be considered an English-language word, simply because the global community of English Speakers has deemed it to be. And the Global Language Monitor agrees.  Other words of recent sports vintage include vuveleza, tebowing, and linsanity.

“In a matter of days, dufnering, defined as appearing to be in a semi-conscious state,  oblivious to the people and activities around oneself, can be found in hundreds of thousands of citations the world over,” said Paul JJ Payack, president and Chief Word Analyst of the Global Language Monitor.

GLM recognizes additions to the English language once they pass the following set of criteria: at least 25,000 citations in the global print and electronic media, with the requisite depth (appearing in a wide range and modes of communication) and geographic breadth.   Dufnering met these criteria earlier this week after Jason Dufner won the 2013 PGA Champonship at the Oak Hill Country Club outside Rochester, New York.  It is perhaps ironic that Dufnering first appeared in 2011 when Jason Dufner gained some notoriety after losing a playoff at the 2011 PGA Championship to his (now) good friend Keegan Bradley.

Dufnering is yet another eponym in the long list of English language words taken from actual person’s names.

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