Top US Public Colleges for 2013 by TrendTopper MediaBuzz

This data supplements the earlier announcement of Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013 by the Global Language Monitor.

Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the report covering more than 400 schools.

 

For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities by the Global Language Monitor.  This is the second time that a technical institute has topped the rankings.  In the College Rankings the University of Richmond also took the top spot for two years running, this time topping a steadily rising Bucknell.

In the Top Public Colleges category Army, Navy, VMI and Air Force swept the top four positions as they did in the Service Academy category.   Purchase and Geneseo, two SUNY schools, took the No.5 and 6 spots followed by Coast Guard, the South Dakota School of Mines and Technology, Elizabeth City State University, and the University of North Carolina School of the Arts.   Geneseo was the top mover gaining  forty-four spots in the ranking, while Elizabeth City State gained thirty-three.  There are fifteen schools in the Top Public Colleges category.

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Click on this link  “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
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The following details the Top Public Colleges for 2013 by TrendTopper MediaBuzz. 2013 Category Rank,  Overall Rank, Institution, Overall 2012 Ranking 

2013 Overall Top Colleges – Public 2012
       
1 3 United States Military Academy 19
2 13 United States Naval Academy 24
3 23 Virginia Military Institute 36
4 41 United States Air Force Academy 35
5 118 SUNY—Purchase 55
6 125 SUNY—Geneseo 169
7 137 US Coast Guard Academy 75
8 151 South Dakota School of Mines and Technology 173
9 156 Elizabeth City State University 189
10 160 University of North Carolina School of the Arts 167
11 165 University of Minnesota Morris 186
12 170 New College of Florida 192
13 180 United States Merchant Marine Academy 197
14 179 SUNY College of Technology, Alfred 70
15 180 College of New Jersey 184
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Click on this link  “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
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About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand.  Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
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This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin.  TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements.  The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
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The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months.  The study is longitudinal in nature with the latest analysis completed January 8, 2012.
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About the Global Language Monitor
Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities. For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com. #####################################################

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Top US Service Academies for 2013 by TrendTopper MediaBuzz

This data supplements the earlier announcement of Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013 by the Global Language Monitor.

Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the report covering more than 400 schools.

 

For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities by the Global Language Monitor.  This is the second time that a technical institute has topped the rankings.  In the College Rankings the University of Richmond also took the top spot for two years running, this time topping a steadily rising Bucknell.
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In the Top Service Academies category, West Point lept over Annapolis for the No. 1 spot by gaining  sixteen spots in the overall rankings.  Navy was followed by the Virginia Military Institute (up thirteen spots), Air Force,  Coast Guard, and the US Merchant Marine Academy. (The Citadel was not included in this ranking because the Carnegie Commission considers the Institute a university.)

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Click on this link  “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
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The following details the Top US Academies for 2013 by TrendTopper MediaBuzz. 2013 Category Rank,  Overall Rank, Institution, Overall 2012 Ranking* 

2013 Overall Top Colleges – Military/Service 2012
     
1 3 United States Military Academy 19
2 13 United States Naval Academy 24
3 23 Virginia Military Institute 36
4 41 United States Air Force Academy 35
5 137 US Coast Guard Academy 75
6 180 United States Merchant Marine Academy 197

*The Citadel was not included in this ranking because the Carnegie Commission considers the school a university.

Click on this link  “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
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About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand.  Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin.  TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements.  The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
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The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months.  The study is longitudinal in nature with the latest analysis completed January 8, 2012.
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About the Global Language Monitor
Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities. For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

Top US Art/Design/Music Schools by TrendTopper MediaBuzz for 2013

 

This data supplements the earlier announcement of Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013 by the Global Language Monitor.

 

To read about all Top Universities and Colleges, go here.
To see the Top Public Universities, go here.
To see the Top Private Universities, go here.
To see the Top Engineering Institutions, go here.
To see the Top Religion-related Universities, go here.
To see the Top Public Colleges, go here.
To see the Top Private Colleges, go here.
To see the Top Military/Service Academies, go here.

Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the report covering more than 400 schools.

For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities by the Global Language Monitor.  This is the second time that a technical institute has topped the rankings.
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In the Top US Art/Design/Music School category, there are twenty-one institutions.  SAIC  (the School of the Art Institute of Chicago) topped the list, ranking at No. 5 overall, the highest in the overall college category in the history of the rankings.  Following SAIC were the Pratt Institute and the Cooper Union, RISD and the Juilliard School.  Therefore three of the top five schools were located in city of New York.  Coming in at No. 6 was Boston’s Berklee College of Music with the largest jump in the rankings among it peers (up some 85 spots).  Rounding out the Top Ten were the San Francisco Art Institute, University of the Arts-PA, the California Institute of the Arts, and the California College of the Arts.  the S.F Art Institute was up twenty-three spots and the California College of the Arts was up forty-two.
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Click on this link  “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
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The following details the Top US Art/Design/Music School category for 2013 by TrendTopper MediaBuzz.

 

2013 Art/Design/Music Rank,  Overall Rank, Institution, Overall 2012 Ranking 

2013 Overall Top Colleges – Music/Art/Design 2012
1 5 School of the Art Institute of Chicago 17
2 10 Pratt Institute 10
3 12 The Cooper Union 9
4 16 Rhode Island School of Design 37
5 45 The Juilliard School 15
6 69 Berklee College of Music 154
7 89 San Francisco Art Institute 112
8 93 University of the Arts, PA 102
9 95 California Institute of the Arts 119
10 102 California College of the Arts 146
11 118 SUNY—Purchase 55
12 140 Boston Conservatory 153
13 150 New England Conservatory of Music 180
14 154 San Francisco Conservatory of Music 174
15 157 Curtis Institute of Music 183
16 160 University of North Carolina School of the Arts 167
17 167 Cleveland Institute of Music 156
18 171 Fashion Institute of Technology 31
19 178 Minneapolis College of Art and Design 62
20 183 School of the Visual Arts 32
21 200 Corcoran College of Art and Design 139

 

To read about all Top Universities and Colleges, go here.
To see the Top Public Universities, go here.
To see the Top Private Universities, go here.
To see the Top Engineering Institutions, go here.
To see the Top Religion-related Universities, go here.
To see the Top Public Colleges, go here.
To see the Top Private Colleges, go here.
To see the Top Military/Service Academies, go here.
Click on this link  “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.
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The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand.  Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin.  TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements.  The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months.  The study is longitudinal in nature with the latest analysis completed January 8, 2012.
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About the Global Language Monitor

Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.


Top US Engineering Universities for 2013

 

This data supplements the earlier announcement of Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013 by the Global Language Monitor.

Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.

For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities by the Global Language Monitor.  This is the second time that a technical institute has topped the rankings.
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The Massachusetts Institute of Technology again tops all US universities as well as receiving the Top Engineering School accolade.   MIT was followed by Virginia Tech. the Georgia Institute of Technology. Purdue University, and Texas A&M University.  Rounding out the Top Ten were Carnegie Mellon University, the Missouri U. of Science and Technology, Rice University, Rensselaer Polytechnic Institute and the Rochester Institute of Technology.   The largest mover was Purdue, moving up some fourteen places.
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Click on this link  “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
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The following details the Top US Engineering Schools for 2013 by TrendTopper MediaBuzz.

2013 Engineering Rank,  Overall Rank, Institution, Overall 2012 Ranking 

 

2013

Overall Top Universities -Engineering

2012

       
1 1 Massachusetts Institute of Technology 1
2 17 Virginia Tech 19
3 21 Georgia Institute of Technology 23
4 28 Purdue University 42
5 40 Texas A&M University 47
6 51 Carnegie Mellon University 45
7 72 Missouri U. of Science and Technology 78
8 78 Rice University 72
9 96 Rensselaer Polytechnic Institute 97
10 98 Rochester Inst. of Technology 108
11 119 Illinois Institute of Technology 123
12 139 Cal Poly—San Luis Obispo 172
13 149 New Jersey Institute of Technology 157
14 157 Embry-Riddle Aeronautical U. 163
15 160 Stevens Institute of Technology 148
16 161 Colorado School of Mines 150
17 162 Stetson University 165
18 167 Worcester Polytechnic Institute 120
19 176 Michigan Technological University 180
20 209 Rose-Hulman Institute of Technology 159

 

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Click on this link  “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand.  Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin.  TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements.  The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months.  The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor

Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

 


Top US Religion-related Universities by TrendTopper MediaBuzz for 2013

This data supplements the earlier announcement of Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013 by the Global Language Monitor.

Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the report covering more than 400 schools.

For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities by the Global Language Monitor.  This is the second time that a technical institute has topped the rankings.
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In the Religion-related category, there are forty-three self-identified universities.   Boston College nipped Georgetown for the Top Spot followed by Notre Dame, Loyola Maryland and Loyola Chicago.   Baylor University came in at No. 6 and led fellow Christian universities Souther Methodist University, Texas Christian University and Liberty into the Top 20.  Brandeis University was the top Jewish University, while Brighan Young represented LDS.
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Click on this link  “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
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The following details the Top US Religion-related Universities for 2013 by TrendTopper MediaBuzz.   2013 Religion-related Rank,  Overall Rank, Institution, Overall 2012 Ranking 

2013 Overall Top Religious 2012
1 25 Boston College 26
2 35 Georgetown University 25
3 42 University of Notre Dame 53
4 75 Loyola University Maryland 154
5 76 Loyola University Chicago 90
6 85 Baylor University 73
7 86 Fordham University 83
8 87 Southern Methodist University 87
9 97 DePaul University 102
10 99 Marquette University 95
11 103 Santa Clara University 103
12 104 Brandeis University 99
13 106 Brigham Young University—Provo 63
14 112 Texas Christian University 98
15 114 Liberty University 114
16 115 St. Mary’s College of California 112
17 117 Catholic University of America 116
18 123 St Louis University 118
19 129 Loyola University New Orleans 134
20 133 St. Joseph’s University 132
21 138 Loyola Marymount University 153
22 139 Yeshiva University 129
23 147 St. Catherine University 121
24 148 Providence College 127
25 152 Gonzaga University 138
25 158 Xavier University of Louisiana 181
26 165 Iona College 178
27 166 Manhattan College 158
28 169 St. Mary’s University of San Antonio 188
29 172 Abilene Christian University 170
30 175 Fairfield University 174
31 177 St Johns University NY 143
32 178 Xavier University 89
33 181 University of Dallas 185
34 183 University of Scranton 179
35 188 Oral Roberts University 187
36 195 Sacred Heart University 183
37 200 John Carroll University 164
38 201 University of Portland 195
39 202 Augsburg College 210
40 203 Manhattanville College 204
41 208 St Edward’s University 197
42 213 St. Bonaventure University 206
43 214 LaSalle University 203
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Click on this link  “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand.  Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin.  TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements.  The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months.  The study is longitudinal in nature with the latest analysis completed January 8, 2012.
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About the Global Language Monitor
Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities. For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.  

Words of the Year 2012

Apocalypse is the Top Word

Gangnam Style is the Top Phrase

Newtown AND Malala Yousafzai are the Top Names of the Year

Global Language Monitor’s 13th Annual Survey of Global English

Number of Words in the English Language:  1,019,729.6 (January 1, 2013 estimate)

AUSTIN, Texas  December 27, 2012  – The Global Language Monitor has announced that ‘Apocalypse’ is the Top Word, ‘Gangnam Style’ is the Top Phrase  and Newtown AND Malala Yousafzai are the Top Names of 2012 in its 13th annual global survey of the English language. 

Apocalypse was followed by deficit, Olympiad, Bak’tun, and meme.  Rounding out the top ten were MOOC, the Cloud, Omnishambles, Frankenstorm, and obesogenic.

“Apocalypse  (Armageddon, and similar terms) reflects a growing fascination with various ‘end-of-the-world’ scenarios, or at least the end of life as we know it.  This year the Mayan Apocalypse was well noted, but some eight of the top words and phrases were directly related to a sense of impending doom.” said Paul JJ Payack, President of the Global Language Monitor.

“These included:  Apocalypse, Bak’tun, Frankenstorm, Global Warming/Climate Change, God Particle, Rogue Nukes, Solar Max, Near-Earth Asteroid.  Media examples include the Mayan apocalypse frenzy in Russia, the US Presidential elections  (Obamageddon, Romneygeddon),  the threatened dissolution of the common currency in Europe (Eurogeddon), to the call for the United Nations to implement an ‘Armageddon-type’ policy to address previously undetected space rocks hurtling toward Earth.

“Our top words, phrases and names this year represent some five continents, which continues to confirm the ever-expanding nature of the English language.”

 

(See more on Apocalypse and Armageddon after the Top Words List.)

The Top Words of 2012 follow Rank/ Word / Comments

  1. Apocalypse / Armageddon, and variations thereof  – The word Apocalypse has been in ascendance in the English for more than 500 years.  However,recent years has witnessed an unprecedented resurgence of the word.
  2. Deficit — Looks like deficit-spending will plague Western democracies for at least the next decade. Note to economists of stripes:  reducing the rate of increase of deficit spending actually increases the deficit.
  3. Olympiad — The Greeks measured time by the four-year interval between the Games.  Moderns measure it by medal counts, rights fees and billions of eyeballs.
  4. Bak’tun — A cycle of  144,000 days in the Maya ‘Long Count’ Calendar. This bak’tun ends on December 21, 2012, also being called the Mayan Apocalypse.  (Actually Maya ‘long-count’ calendars stretch hundreds of millions of years into the future, December 21st merely marks the beginning of a new cycle.)
  5. Meme – Internet Memes can best be conceived as thoughts or ideas rather than words, since they can and often do encompass sounds, photos, and text.  Memes are propagated through every imaginable form of electronic communications, eventually surfacing in the traditional print and electronic media.
  6. MOOC – Massive Open Online Course; the nature of higher education is changing and MOOC is the phenomenon to watch.
  7. The Cloud — Neither the play by Aristophanes nor a forgotten title by Hitchcock, but rather where your data heads after you press <enter>.
  8. Omnishambles — From the UK and the top word of the Oxford American Dictionary team, where everything, everywhere  seems to be in a state of disarray.
  9. Frankenstorm — Superstorm’s Sandy’s colloquial name. From a meteorologist’s lips to a globally recognized neologism within a few hours.
  10. Obesogenic  – An environment that tends to encourage obesity.  Lately it has been used to describe television advertisement that promote sugary and high-calorie snacks to kids.
  11. Hen — The Swedish attempt to create a gender-neutral pronoun to replace him or her or combinations thereof:  hen.
  12. Derecho — A ‘land hurricane,’ a sudden storm with extremely strong, one-directional winds, such as the storm that swept from the Midwest into the Washington, D.C. area earlier this year.
  13. Hashtag — The ‘pound sign’ reborn as the all-powerful Twitter hash tag; what next a re-branding of the period as a ‘full stop’.
  14. Drones — Unmanned aerial vehicles (UAV) that are piloted remotely or by on-board computers; mostly used for military applications.
  15. Fracking — The extraction of fossil fuels by hydraulic fracturing in rock formations, and injecting fluids to force the release of hitherto inaccessible hydrocarbons.
  16. Phobes — The Loyal Opposition? How 19th c. of you.  Opponents (of either side) are now cast as fear-filled and hateful phobes or haters.
  17. Superfood — An non-scientific term used to describe foods that are calorie sparse and nutrient dense.
  18. The 47 — Presidential candidate Mitt Romney characterization of the percentage of Americans who pay no Federal taxes.
  19. YOLO — You Only Live Once meant to convey derision or astonishment.
  20. Adorkable — The rise of the Nerds!  A portmanteau word from dork and adorable.

 

 

Listen to Last Year’s (2011) Top Words of the Year

 

 

The words Apocalypse and Armageddon are intermixed in the current English language media.  New words or neologisms are created with both stems  all referring to some type of  ‘end-of-the-world-type’ phenomena.  Both words stem from the final book of the New Testament, the Book of Revelation in which the final battle between good and evil (Armageddon) is revealed (apokalyptein).

Apocalyptic terms are combination or ‘portmanteau’ words linking a root word with ‘apocalypse’ such as the Snowpocalypse in the Washington, D.C. area several years ago mentioned by President Obama.  Apocalypse, itself, can be traced to the ancient Greek word apokalyptein meaning to ‘uncover, restore, reveal or disclose’ (hence the name of the final book of the New Testament. The Book of Revelation).  The words apocalypse and apocalyptic are both frequent expressions of the global media especially when used in reference to any cataclysmic event such as the South Asian Tsunami or the inundation of New Orleans by Hurricane Katrina back in 2005, as GLM then noted.

Terms related to Armageddon are also  portmanteau words that ultimately can be traced to the same source.  The Greek word Harmagedōn and its Hebrew counterpart har məgiddô both refer to the ancient settlement of Megiddo.  Megiddo stood astride important Middle Eastern trade routes and was subsequently the scene of many battles in Biblical times. The word ‘Armageddon’ has come to be associated in the popular mind with any end-of-the-world scenario, such as portrayed in the movie of the same name, starring Bruce Willis, or the ‘Carmageddon’ event in Los Angeles, where one of the main freeways was shut down for a number of hours.

Methodology:  GLM’s Word of the Year rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people.  To qualify for these lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage.  Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.

GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 275,000 print and electronic global media, as well as new social media sources as they emerge.

 

The Top Phrases of 2012

Rank / Phrase / Comment

  1. Gangnam Style:  A South Korean YouTube video watched 1,000,000,000 times around the world cannot be ignored because it might be considered frivolous.
  2. Global Warming/Climate Change – No. 1 phrases for the first decade of the 21st century; still resonate well into its second decade.
  3. Fiscal Cliff –  Sharp automatic tax increases and spending cuts to U.S. Federal programs that go into effect with the new year — if the Budget Control Act of 2011 is not addressed.
  4. The deficit—the difference between what the government takes in and what it spends—is projected to be reduced by roughly half in 2013
  5. God Particle — The ever-elusive Higgs Boson, the search for which, according to CERN, carries a 1 in 50,000,000 of creating a mini Black Hole that just might swallow the Earth.  Oops.
  6. Rogue nukes —  Iran and North Korea are the focus of attention again.
  7. Near-Earth Asteroid —  Yet another year, another asteroid, another near-miss; this one slipping between the orbits of the Earth and the Moon.
  8. Binders Full of Women — Any unfortunate misstatement or turn of phrase, especially when viewed by some 50 million in a US Presidential Debate becomes immediately meme-worthy.
  9. Arab Spring — Still no Successor term as the Arab Spring morphs into something far more ominous.
  10. Solar max —  The peak of the 11-year sunspot cycle;  in 1854 solar storms melted telegraph wires; what’s in store for our all-pervasive electronic infrastructure?
  11. Big Data  – No 1 on the 2012′s  Tech List, ushering in a global transformation in how data is processed, analyzed, and turned into solutions.
  12. Ethical/Sustainable Fashion– A global movement that includes designs from indigenous communities and emerging peoples.
  13. Toxic Politics — See 2012 US Presidential Campaign.
  14. Citius, Altius, Fortius — (Faster, Higher, Stronger) The Olympic Motto, in Latin not Greek, of course.
  15. War Against Women — In the US an economic and social issue; in much of the world an issue of sexual slavery, honor killings, and lack of  basic human rights.

 

The Top Names of 2012

Rank /Name / Comments

  1. Newtown and Malala Yousafzai (tie) — The Connecticut site of a horrific massacre of innocents; and the Pakistani girl shot by terrorists for promoting the right to education for  girls. 
  2. Xi Jinping — Replaces Hu Jintao, under whose administration China has seen a decade of extraordinary growth.
  3. Kate Middleton — With a baby on the way (and the publishing of photos of a most private nature), the Duchess of Cambridge maintains a high profile.
  4. President Obama – Hope and Change retreat further into the history books as Obama survives a brutal campaign.
  5. Mitt Romney — Soon to depart into the wormhole that most losing US Presidential candidates invariably find themselves.  Dukakis? Mondale? Etc.
  6. London Olympics — A triumphal return to the Olympic stage that would have astounded those present at the first Post-War Games in 1948.
  7. Higgs Boson — The long-sought particle theorized to have been present at the creation, is confirmed in CERN experiments.  (And, yes, Dr. Higgs,  has lived to see confirmation of his conjecture.)
  8. Europe (E.U. / Eurogeddon) — United, breaking apart, saving the Euro, abandoning the Euro, with the UK again as an ‘interested onlooker’.  How do you say ‘Plus ça change, plus c’est la même chose’ in German.
  9. Felix Baumgartner –  Austrian Felix Baumgartner becomes the first skydiver to break the speed of sound, reaching a maximum …
  10. Senkaku Islands — No one actually cares about these rocky, inhospitable outcroppings; it’s the mineral rights under surround seas of concern here.
  11. John Roberts — Chief Justice of the US Supreme Court at the center of the upholding of the Affordable Healthcare Act (or Obamacare).
  12. Bibi (Benjamin Netanyahu) – The current Prime Minister of Israel.
  13. Mahmoud Ahmadinejad — The current president of Iran, a largely ceremonial post.
  14. Christopher Stevens  – Ambassador to Libya, gunned down at the U.S. diplomatic mission in Benghazi.
  15. Angela Merkel — The chancellor of Germany attempting to hold together the currency union and avoid the Eurogeddon.

 

Top Words of the Decade

The Top Words of the Decade  Global Warming, 9/11, and Obama outdistanced Bailout, Evacuee, and Derivative; Google, Surge, Chinglish, and Tsunami followed. Climate Change was top phrase; Heroes was the top name.

Previous Words of the Year include:

2011:

Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone

Top Phrases:  No. 1 Arab Spring, No. 2 Royal Wedding, No.3 Anger and Rage

Top Names:  No. 1 Steve Jobs, No. 2 Osama bin-laden and Seal Team Six, No.3 Fukushima

2010:
Top Words: No. 1 Spillcam, No. 2 Vuvuzela, No. 3 The Narrative
Top Phrases: No. 1 Anger and Rage, No. 2 Climate Change, No. 3 The Great Recession
Top Names: No. 1 Hu Jintao, paramount leader of China, No. 2 iPad, No. 3 Barack Obama

2009:
Top Words: No. 1 Twitter, No. 2 Obama-, No. 3 H1N1
Top Phrases: No. 1 King of Pop, No. 2 Obama-mania, No. 3 Climate Change
Top Names: No. 1 Obama, No. 2 Michael Jackson, No. 3 Mobama

2008:
Top Words: No. 1 Change, No. 2 Bailout, No. 3 Obama-mania
Top Phrases: No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”
Top Names: No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps

2007:

Top Words: No. 1 Hybrid (representing all things green), No. 2: Surge
Top Phrase: Climate Change
Top Name: Al Gore

2006:
Top Word: Sustainable
Top Phrase: Stay the Course
Top Name: Dafur

2005:
Top Words: No. 1, Refugee No. 2: Tsunami No. 3: Katrina
Top Phrase: Outside the Mainstream
Top Name: (acts of ) God

2004:
Top Word: Incivility (for inCivil War)
Top Phrase: Red States/Blue States No. 2: Rush to War
Top Name: Dubya/Rove

2003:
Top Word: Embedded
Top Phrase: Shock and Awe, No. 2: Rush to War
Top Name: Saddam Hussein, No. 2 Dubya

2002:

Top Word: Misunderestimate

Top Phrase: Threat Fatigue
Top Name: W (Dubya)

2001:
Top Word: Ground Zero
Top Phrase: ‘Lets Roll’
Top Name: The Heros

2000:
Top Word: Chad
Top Phrase: Dot.com
Top Name: W (Dubya)

About The Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.


The Battle for the Top Word of the Year (#WOTY) …

 

 

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The war of the words continues to rage

From the TimesRepublican

December 30, 2012

By WES BURNS – (wburns@timesrepublican.com)

Shakespeare once said: What’s in a name? That which we call a rose by any other name would smell as sweet.

I know that, technically, Juliet said it. But she isn’t real; plus, I like to picture Shakespeare as the kind of guy that would loudly recite his own writing, trudging about his house at night hurling empty bottles into the fire place and generally annoying the neighbors.

But Juliet/Shakespeare/Imaginary Alcoholic Shakespeare has a point. Just how important is a name? For that matter, how important is a word? Sure, we call that delicious brown spice “cinnamon” but would our world be inexorably different if we called it some gibberish word like “torpin” or “churdally” or “blomkamp?”

You know, it might be. I don’t think I could start off my day with a hearty bowl of Blomkamp Toast Crunch.

And Shakespeare is proven wrong by breakfast cereal, once again.

Sorry to tell you, Willie Shakes, but the word is important. Very important. In fact they pass that most important of litmus tests; words are worth fighting over.

Now, I’m not talking about some hoary old clich about going to war over words; nor am I talking about some Walter Houston-esque prospector claiming your choice of words indicates a scuffle is to commence, right after long-shotting a spittoon from across the bar.

I’m talking about that most blood thirsty and ruthless of all battles: The All-Austere Blue Blood English Language Throwdown! 2012 HD Remix edition!

 

To see the Top Words of 2012, go here.

 

In one corner we have the old guard dictionary powerhouse Merriam Webster. The premiere league lexicographers at Merriam-Webster (a place I imagine smells of wig powder and silent racism) have been telling us what words are actually words and what words are “gutter speak” for 500 years. I totally fact checked that statement, you can bring it up in conversation later, free of repercussion.

In the other corner we have The American Dialect Society, which I’m pretty sure is a cover group for some kind of James Bond villain. American Dialect Society? That sounds WAY too benign to be real; these guys are hiding a laser in a mountain somewhere.

And in the um THIRD corner we have the Global Language Monitor, which I assume is some kind of super computer.

All three of these fierce warriors of the word are fighting for the same prize: The title of Word of the Year.

You see, each of these venerable groups, plus Google, put out a list around this time of year where they pick a word they feel best describes the year as a whole. With such venerable institutions such as Merriam Webster and Global Language Bot 3000 you can imagine that the words succinctly sum up the year at large.

Merriam-Webster’s word of the year for 2012? Socialism and Capitalism.

OK, so right out of the gate you guys are falling behind. You have two words for your “WORD of the year” entry and the two words you picked seem to have been randomly pulled out of a freshmen civics class. I’d imagine in a year full of natural and man-made disasters a lot of people didn’t really care about either, more so they just wanted their power back, or to not drown.

Alright, Merriam-Webster has only been at this since 2003 and I’m certain those tea-sippers look down upon the Internet with the same disdain they feel for what they still call the horseless carriage.

How about the American Dialect Society? They’ve been picking a “Word of the Year” since 1990 so they have to be well ready for action. And the American Dialect Society’s pick for “Word of the Year?”

What? They don’t announce it until the middle of January? Who waits until the next year to write the year in the review? Do they think some amazing word is going to come along on Dec. 29 and blow away the prospective title holder “Boo-Boo?”

The Global Language and Target Neutralization Robot has chosen “Apocalypse” as its “Word of the Year,” in a move that should terrify no one.

And what of the latest contender for “Word of the Year” kingmaker status, the good folks at Google? Their “Most Searched Word” cuts through the byzantine selection process of dictionary committees and killer robots and replaces it with some good old fashioned math.

The number one most searched word in 2012? Facebook. Oh, and number three is Yahoo.

People go to Google and search for Yahoo.

You know what? Global Language Murder Bot is right, Apocalypse is the Word of the Year. Which means I can already tell you the 2013 Word of the Year:  Goodbye.

Wes Burns is a Sunday columnist. The views expressed in this column are personal views of the writer and don’t necessarily reflect the views of the T-R. Contact Wes Burns at 641-753-6611 or wburns@timesrepublican.com.


Recent Headlines

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The idea of the fashion city is now a feature of the global competition between cities

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Fashion has become increasingly intertwined with city status, domestically and globally according to recent studies. The growing competition among global cities for fashion and design as well as finance and commerce is detailed by Christopher Breward and David Gilbert in their book, Fashion’s World Cities:

The idea of the fashion city is now a feature of the global competition between cities, and has become a part of broader strategies of metropolitan boosterism that give prominence to what have become known as the ‘cultural industries.’…Permutations of [London, Paris, New York, Milan and Tokyo] and a few others have been routinely incorporated into the advertising of high fashion, after the name of a designer or brand, or etched into the glass of a shop window. In some cases the name of the fashion capital is incorporated into a brand name itself (as perhaps most famously in the case of DKNY – Donna Karan New York).

 

Hurricane Sandy: ‘Frankenstorm’ floods the English language

CNN didn’t like the nickname, saying that it “trivializes” a dangerous weather system. It banned it from CNN broadcasts.  But there’s no stopping “Frankenstorm.” As this beast “barrels” up the coast and gets ready to “slam” the East Coast, “Frankenstorm” is also taking the English language by storm.

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And the Top TV Words of the Year Are…

Television can do strange things to our speech. After watching Game of Thrones, for example, it’s hard not to talk about people in the fashion of creator George R.R. Martin. “Please meet my co-worker. This is Jim of House Finklestein, keeper of accounts, slayer of budget discrepancies, wielder of the office stapler.” In the wake of the Emmys, a media analytics company has helped quantify how popular programs and personalities are shaping our language—with a list of this year’s Top 10 television buzzwords.

Read more: http://entertainment.time.com/2012/09/25/and-the-top-television-words-of-the-year-are/#ixzz2DCK0aOFX

 

The Development of China a Concern to Western Countries

 

 

 

 

 

 

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Big Data. Ou melhor, Big Challenge

Neste ano um dos assuntos mais falados foi Big Data. Uma pesquisa no Google Trends mostra um crescimento exponencial no interesse sobre o tema. Participei também de diversas palestras e reuniões com executivos para debater o assunto, e concluí que ainda estamos discutindo muito e fazendo relativamente pouco.

Claro que existem diversos casos de sucesso, mas a maioria das empresas ainda não tem uma visão clara do que é Big Data, do seu potencial e de como alavancar esta potencialidade. O próprio conceito de Big Data ainda está um pouco nebuloso. Veja, por exemplo, o que diz o Global Language Monitor em relação ao assunto: Big Data e Cloud estão entre os conceitos de tecnologia mais confusos da década – todo mundo usa, mas sequer sabe o que significa.

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Kate Middleton spend 160,000 dollars per year to be pretty

 

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Duchess of Cambridge, darling of fashion magazines, annually spends $ 160 000 for each of its glamorous public appearances. She must pay clothing and cosmetics, not to mention the gym, according to an estimate by the magazine L’OFFICIEL (Australia).  Last year, Kate Middleton reportedly spent 56,000 dollars to buy cute outfits. This year, the amount is expected to rise to 114,000 dollars depending on the magazine.

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Obscure words and London Olympics

What is common among the Dead Rubber, Eggbeater, Fletching and Pheidippidean Pheat?

These are some of the most obscure words and phrases related to the ongoing London Olympics selected by the Global Language Monitor (GLM).  “The history of the Olympic Games spans over 2800 years, with the Games themselves persisting for over 1,000 years in the ancient world,” says Paul J J Payack, President of GLM.  “The Games have garnered a rich tapestry of linguistic innovation concerning the nature of the Games, the individual sports, and the rituals surrounding the quadrennial festival,” he said.

‘Citius, Altius, Fortius’ (Olympic History); the Olympic motto in Latin for faster, higher, stronger; tops the list of words and phrases.

 

 

Top Words of 2012 to be announced December 26th (Boxing Day)

The Top Words, Phrases and Names of 2012 have been announced on Wednesday, December 26, 2012.

To see the Top Words of 2012, go here.

The Global Language Monitor’s Top Words are distinguished from similar efforts because it surveys the entire linguasphere focusing on the 1.83 billion speakers of some form of the English language.

GLM tracks words from a dozen different categories from High Tech to the Cinema throughout the year and determines which have emerged as truly influenclng the global conversation, culture, and events.

GLM tracks citations on the Internet, blogosphere, in new social media as they emerge, as well as major global electronic and print media.

To schedule an interview email info@LanguageMonitor.com or call +1.512.815.8836.

Top Words of the Year (2012) by Category Already Announced

Top Trending Words for 2012 in December 2011

  1. Kate (Middleton)
  2. Olympiad
  3. Middle Kingdom
  4. Bak’tun
  5. Solar Max
  6. The Election
  7. Deficit
  8. Rogue Nukes
  9. CERN
  10. Global Warming
  11. Europe
  12. Near-Earth Asteroid
  13. Arab Spring, successor word to

 

Top Trending Words for 2012 at Mid-year (July 2011)

Rank/Word or Phrase/Position in December 2011

  1. Middle Kingdom or China (3)
  2. Europe or Eurogeddon (12)
  3. The Election (6)
  4. Kate (Middleton) (2)
  5. Deficit (7)
  6. Global Warming (10)
  7. Derecho (New)
  8. Olympiad (2)
  9. CERN (9)
  10. Rogue nukes (8)
  11. Near-Earth Asteroid (11)
  12. Arab Spring, successor word to  (13)
  13. Bak’tun (4)
  14. Solar max
  15. Hen (gender-neutral personal pronoun in Sweden) (New)
  16. Obesogenic (New)

 

Top Tech Buzzwords Everyone Uses but Don’t Understand (SXSW)

  1. Big Data
  2. The Cloud
  3. The Next Big Thing
  4. Social Discovery
  5. Web 2.0 (3.0, and so on)
  6. Solid State
  7. CERN
  8. Solar Max
  9. De-dupe
  10. 3G/4G/5G
  11. SoLoMo

 

London Olympics:  Obscure Jargon

  1. Citius, Altius, Fortius (Olympic History)
  2. Dead Rubber (Tennis)
  3. Eggbeater (Water Polo)
  4. Fletching (Archery)
  5. Flu-Flu Arrow (Archery)
  6. High Drag Projectile (Badminton)
  7. Impulsion (Equestrian)
  8. Kotinos (Olympic History)
  9. Marathon (Olympic History
  10. Nutmeg or Nuttie (Football)
  11. Pankration
  12. Pheidippidean Pheat (Olympic History)
  13. Repechage
  14. The Snatch Deadlift (Weightlifting)
  15. Victor Ludorum (Olympic History)

 

Top Politically Correct Buzzwords of 2012

  1. ‘Hon’  (Sweden)
  2. Peanut Butter Sandwich
  3. Columbus
  4. Normal (Australia)
  5. Pet Owner
  6. Skin Lightening (India)
  7. Black Peter (Zwarte Piet) (Netherlands and Belgium)
  8. Holding Down the Fort
  9. Rule of Thumb  (UK)
  10. White Males of European Descent
  11. Handicap (UK)
  12. Christmas
  13. Prayer
  14. Global English
  15. Politically Correct
  16. Phobes
  17. Speech Codes
  18. Settled Science
  19. Dutch Treat
  20. Global Warming/Climate Change

 

Top Television Words of 2011-2012 Season (Telewords) (Emmy Week)

  1. Adorkable (Big Bang Theory, New Girl and Modern Family)
  2. Shell Shock (Downton Abbey)
  3. Bi-polar (Homeland)
  4. Dothraki (Game of Thrones)
  5. La Toti (Modern Family)
  6. Scripted
  7. Kate
  8. Fourth Screen
  9.  Jubilee
  10. Dramedy (Louie)

 

 Top Words from Hollywood (Hollywords) for the 2011-2012 Season (Oscar Week)

  1. Silence
  2. Mai oui!
  3. Iconic
  4. Transformations
  5. Separateness
  6. Domestics
  7. Dramedy
  8. Bathroom Humor
  9. Why?
  10. Muppets
  11. Ides
  12. Jolie Leg Meme

 

Fashion Buzzwords of 2012 (February)

  1. The Duchess Effect
  2. Peplums
  3. Braids
  4. Pyjamas
  5. Pippa’s Bum
  6. Paisleys
  7. Gatsby
  8. Pale Colors
  9. Tangerines
  10. Novelty Denim
  11. Luxe Hides
  12. African Prints
  13. Ankle Boots
  14. Mixed florals
  15. Color blocking
  16. The 1920s
  17. The 1940s
  18. The 1950s
  19. Ethical Fashion
  20. Sustainable Fashion

 


Top Politically Correct Buzzwords of 2012

His and Her, Peanut Butter Sandwich, Columbus, Normal and Pet Owner Top List

The Seventh Global Survey

Words and Phrases from the US, UK, Ireland, the Netherlands, Belgium, India, Sweden and Australia

Austin, Texas, December 7-9 – ‘His and Her’, Peanut Butter Sandwich, Columbus, Normal and Pet Owner have been named the top politically correct words and phrases of the past year according to The Global Language Monitor in its seventh survey of the global media. Rounding out the top ten were Skin Lightening, Black Peter, Holding Down the Fort, Rule of Thumb, and White Males of European Descent.  The survey found words and phrases originating from the US, UK, Ireland, the Netherlands, Belgium, India, Sweden and Australia.

“This year’s survey once again illustrates the difficulty in engaging in public dialogue without offending those on the right, left, center, or various combinations thereof,” said Paul JJ Payack, president and chief word analyst of The Global Language Monitor. “We are seeing that continued attempts to remove all bias from language is itself creating an entirely new set of biases. 

To see the Top Words of 2012, go here.

The Top Politically Correct Words and Phrases for 2012 include:

  1. ‘His and Her’  (Sweden) – The Swedes once again promoting gender-neutrality, this time its with personal pronouns:  him [han in Swedish], her [hon] and he/she [hen].
  2. Peanut Butter Sandwich — Deemed by a Portland grade-school principal to be culturally insensitive to children of other cultures.
  3. Columbus –  Explorer’s Day, please.  Offensive to those who believe Columbus was the beginning of a 16th c. ‘Ethnic Cleansing’ of American Indians, Native Americans, or First Peoples.
  4. Normal (Australia) — According to new guidelines, normal persons in the presence of people with disabilities should not be referred to as ‘normal’ but rather  non-disabled persons.
  5. Pet Owner — It is becoming less acceptable to ‘own’ animals, pet owners have been transformed into ‘pet guardians’.
  6. Skin Lightening (India)– A new phenomenon where Indian women lighten their skin to achieve a ‘fair total-body complexion’.
  7. Black Peter (Zwarte Piet) (Netherlands and Belgium) — The companion of Sinterklaas (Santa Clause), most frequently portrayed by whites in blackface.  First introduced in the mid-nineteenth century, Black Peter is now considered by many, a racist stereotype.
  8. Holding Down the Fort — Possibly offensive to Native Americans, since we all know who the forts was being held down against.
  9. Rule of Thumb  (UK) — Originates from the old English dictum that a husband could not beat his wife or children with any stick wider than his thumb.
  10. White Males of European Descent –From press accounts, you would think this population segment should soon be placed on the EPA’s endangered species list.
  11. Handicap (UK) — Aside from the ‘disabled’ reference, ‘handicap can be offensive to beggars, with ‘cap in hand’.
  12. Christmas — Considered by many under siege until supporters realized that the  ‘holidays’ in ‘happy holidays’ originated from ‘holy days’ and the ‘X’ in Xmas is the Greek letter ‘chi,’ representing the first two letters of Christ.
  13. Prayer — In public the favored word substitute for ‘prayer’  is now ‘thoughts,’ as in ‘keep hen in your thoughts and wishes’.
  14. Global English – The dominance of the English language worldwide is opposed by those who think it the result of  linguistic imperialism or Western Hegemony.  Either way, not good.
  15. Politically Correct – The term politically correct is still politically incorrect (or is it incorrect?).
  16. Phobes — The Loyal Opposition? How 19th century, of you; opponents are now cast as afraid and fearful, a ‘-phobe’.
  17. Speech Codes — Limiting free-speech by declaring what is considered offensive off-limits. A hot topic on campus.
  18. Settled Science — In 1925 it was settled science that rockets would not fly in Outer Space.  Beware of Settled Science.
  19. Dutch Treat — Possibly offensive to the Dutch, since it portrays them as either (take your choice) thrifty (good) or stingy (bad).
  20. Global Warming/Climate Change — As the temperature continues to rise, the debate continues as to its primary cause.  Either phrase is a potential minefield.

The Top Politically Incorrect Terms and Phrases in previous surveys include:

  • 2009:  Swine Flu – Various governments and agencies for political motives ranging from protecting pork producers to religious sensitivity insist on calling it by its formal name: influenza A(H1N1).
  • 2008:  “He Can’t Win” – Hillary Clinton’s coded reference to Barack Obama’s ethnic background as an insurmountable impediment to him winning the US Presidency.
  • 2007:  Nappy-headed Ho — Radio personality Don Imus’ reference to the women on the Rutgers University championship basketball team.
  • 2006:  Global Warming Denier – Scientists not denying climate change, but the role of humans in the millennia-old process.
  • 2005:  Misguided Criminals – A BBC commentator attempts to strip away all emotion from the word ‘terrorist’ by using ‘neutral’ descriptions for those who carried out the 7/7 tube bombings.
  • 2004:  Master/Slave computer jargon – LA County re-labels computer documentation to remove this alleged slur that has been used for decades describing computer hierarchies.
For a complete list of Politically Correct language and controversies since 2003, click here.

About the Global Language Monitor

Austin, Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. Since 2003, GLM has launched a number of innovative products and services monitoring the Internet, the blogosphere, social media as well as the top print and electronic media sites.

For more information, call 1.512.815.8836, email editor@GlobalLanguageMonitor.com, or visit www.LanguageMonitor.com.

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