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Flashback from 2014: FIFA Corruption Scandal Impacts World Cup Marketing Partners

 

FIFA Corruption Scandal Impacts World Cup Marketing Partners

June 13, 2014, Austin, TEXAS — The apparent disarray in Brazil, and the looming corruption scandal involving the Qatar bid for 2022 World Cup, has had outsized impact on FIFA 2014 Sponsors and Partners.  This according to an analysis completed by the Global Language Monitor the first day of play in the beleaguered 2014 World Cup.
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Overall, some 9.26 percent of mentions of the FIFA Partners and Sponsors are affiliated with  ‘corruption’, ‘disarray’, or similar terms.  When Partners and Sponsors are measured for these terms separately, Partners come in with a 9.2  percent brand-affiliated rate while Sponsors’  brand affiliation number came in at 9.3 percent.  This means that overall both Sponsors and Partners are both implicated evenly. However, this is not the case on a brand-by-brand level.  Overall brands had differing rates of affiliation. When measured by the Global Language Monitor’s Brand Affiliation Index (BAI), the individual brands comprising the FIFA World Cup Sponsors and Partners Lunss had significantly differing levels of  ‘affiliation’.   Overall, the average BAI of the partners was 166.7, while that of the sponsors was 28.7.  The higher the BAI, the more closely a brand is linked to the corruption scandal.

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You can download the “FIFA ‘Corruption’ and ‘Scandal,’ Impacting World Cup 2014 Partners and Sponsors”  by clicking here.

The six World Cup 2014 Partners are ranked by their Brand Affiliation Index(BAI) when linked to 2014 World Cup and words like “corruption”.  Their scores range from 279.   to 50.86.

Here are the six World  Cup  Partners ranked in descending order of their BAI scores.

  1. Sony
  2. VISA
  3. Adidas
  4. Hyundi-Kia
  5. Coca-Cola
  6. Emirates

The eight World Cup 2014 Sponsors are ranked by their Brand Affiliation Index (BAI) when linked to 2014 World Cup and words like “corruption”.  The scores range from 73.47 to 1.42.

  1. Budweiser
  2. OI Telecommunications
  3. Moy Park
  4. Yingli Solar
  5. Continental Football
  6. McDonald’s
  7. Johnson & Johnson
  8. Castrol Motor Oil

There are a number of press reports detailing the efforts of some brands to downplay the effects on the scandal to their brand.  When your brand could be sullied in fro of the 3.4 billion television viewers of World Cup 2014, their concerns, whether or not admitted, are serious and significant. The individual  numbers are determined by Global Language Monitor’s (GLM) Brand Affiliation Index (BAI),  a proprietary, longitudinal study that analyzes the global association between (and among) individual brands and their competitors or, in this case, the FIFA World Cup 2014.  The value of  World Cup sponsorship continues to rise, from $10 million for lessor arrangements to partnerships approaching $200 million, though these fees are dwarfed by Olympic partnerships, a cost estimated to be up to $1 billion, fully loaded, over a four-year Olympiad.

About Global Language Monitor:  “How will the Global Trends Impact Your World?”
Founded in Silicon Valley in 2003, Austin, Texas-based GLM collectively documents, analyzes and tracks trends worldwide, with a particular emphasis upon the English language. For more information, individualized reports, or a monthly subscription, call  +1.512.815.8836 or email info@LanguageMonitor.com

 

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Farewell to David Letterman!

Top Ten Words of 2010 on Letterman

Over the years the Global Language Monitor and David Letterman have crossed paths a number of times.  This Top Ten List send-up remains among our favorites!
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The Top Trending Words of 2015: ‘Beast Mode’, ‘for convenience’, & ‘Thugs’

Princess Charlotte is already Top Name

Current Number of Words in the English Language is 1,080,646.4 (May 8, 2015 estimate)

 

AUSTIN, Texas May 8, 2015 –  Beast Mode, ‘for convenience’, and Thugs lead the Top Trending Words and Phrases of 2015, followed by Deflate Gate, and  Princess Charlotte of Cambridge, according to the current word trends in global English being tracked by the Global Language Monitor, the big data, trend tracking consultancy.   This is preliminary to GLM’s thirteenth annual Word of the Year (#WOTY) rankings that will be released at year-end.

“By the fifteenth year of the 20th century, the world was already awash in the trends that would influence the rest of the century, reaching all the way into the early 21st century.” said Paul JJ Payack, chief word analyst, the Global Language Monitor. “The twenty-first century trends that accompany these words might similarly portend far greater events than we can ever imagine today.”

The Top Trending Words of 2015 are listed below  (Rank, Word, and Comment). 

 

Top Trending Words for 2015

Rank Word Commentary
1 Beast Mode Going all out, excessively so, in the take-no-prisioners style of Marshawn Lynch os the Seattle Seahawks (American football}.
2 For convenience Hillary Clinton’s explanation on why she used a private email address for State Department business.
3 Thugs President used ‘thugs’ to describe Baltimore rioters; from the Hindi (and Sanskrit) words describing Aryan assassins.
4 Deflate Gate Pushing the rules to the limit, as in deflating the football to give an advantage to the home team.
5 Princess Charlotte Pound-for-pound, the biggest media sensation since the Kardashians broke the Internet.
6 Deep learning Techniques used to get machines closer to intelligence, artirfical or otherwise.
7 Anthropocene A proposed geologic epoch acknowledging humans influence upon the Earth.
8 Drone (as a verb) As in, ‘the enemy located, identified, and droned’.
9 Digital Darkness What happens if we can no longer access digital information?  A distinct possibility at some future point.
10 Invisible Primaries Follow the money, that also seems to work …
11 Near-Nude Have you noticed the exposure on the runways and red carpets lately?
12 Migrant-electorate (from the UK) New migrant electorate numbering some 4 million non-Brits in the UK.
13 Evolve The evolution of the word ‘flip-flop’ in US Political jargon.  More like ‘survival of the fittest,’ it never occurs until the voters first shift their position.
14 Intelligence Explosion Even France is loosening up regulations in this regard.
15 Almond Shaming Among the most visible water hogs of curent California drought, now entering its fourth year.
Copyright ©2015 The Global Language Monitor

Others under consideration:  Billanthropy, #BLM, and Snowpochalypse (again)  A number of trending words did not yet meet the triple threshold  test, but might qualify as the year further unfolds.

In December 2014, Austin, Texas-based GLM announced that the Smiley Emoji was the Global English Word of the Year for 2014.

To see the Top Words of 2014, and the Top Words, Phrases, and Names of the 21st century go here.

The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2013 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time.   NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print and electronic global media, as well as new social media sources as they emerge.

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers (Like Starcelebritydresses)protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

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Princess Charlotte Elizabeth Diana: Kate and Wills Go the Thoroughly Modern Route

Charlotte and Elizabeth ranked No. 2 and 3 on the contemporary name analysis

May 4, 2015 Austin, TEXAS — The Duke and Duchess of Cambridge have gone the thoroughly Modern Route in naming Her Royal Highness Princess Charlotte of Cambridge — Charlotte Elizabeth Diane.

The names Charlotte and Elizabeth ranked No. 2 and 3 on the contemporary name analysis combining recently popular girls names in the UK, US, and Australia. Diana, of course, is the name of Prince William’s mother.

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Kensington Palace announced Her Royal Highness Princess Charlotte of Cambridge given name is that the baby was born at 8:34 a.m. London time (0734 GMT) and weighed 8 pounds 3 ounces (3.7 kg),  The Global Language Monitor has examined three dozen feminine names from the British royal lineage over the last 300 years and then cross-referenced them with recently Popular Girls Names of UK, US and Australia.

Members of the British Royal Family often carry several names, as many as four or five are in contention. Queen Elizabeth’s full Christian name is Elizabeth Alexandra Mary. while Price William’s is William Arthur Philip Louis.

The Top Popular Female Names in the UK, US and Australia according to Topbridal Internet MediaBuzz were cross-referenced with traditional with British Royal Names (back to A.D. 1700)– Copyright 2015 Global Language Monitor

Rank/Name/UK US, AUS Combined

1 Amelia

2 Charlotte

3 Elizabeth (Isabela/-bele)

4 Emma

5 Alexandra

6 Isla

7 Savannah

8 Sarah

9 Anne

10 Gabriella

 

Traditional Names for females in the British Royal Family ranked by GLM’s exclusive Brand Affiliation Index (BAI).

Rank/Name/BAI

1 Alexandra 10.82

2 Marina 9.48

3 Amelia 8.17

4 Elise 7.07

5 Louise 5.14

6 Alice 5.10

7 Charlotte 5.01

8 Flora 4.25

9 Julia 4.19

10 Estella 3.94

11 Gabriella 3.54

12 Catherine 2.73

13 Lyla 2.38

14 Paola 2.35

15 Beatrice 2.26

16 Anne 2.10

17 Diane 2.02

18 Mary 2.00

19 Isla 1.93

20 Sylvana 1.84

21 Sarah 1.79

22 Savannah 1.79

23 Maud 1.54

24 Heloise 1.29

25 Victoria 1.24

26 Emma 1.17

27 Elizabeth (Isabela/-bele)

28 Camilla 0.84

29 Eloise 0.74

30 Zara 0.59

31 Margaret 0.54

32 Alexandra 0.29

33 Helen 0.27

34 Davina 0.24

35 Alexa 0.23

36 Zenouska 0.00

The analysis was updated in May 2015.

Occurrence of Female Names in the British Royal Family — Copyright 2015 Global Language Monitor

About The Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

 

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‘Green’ Dethrones ‘Climate Change’ as the Top Earth Day Word for 2015

Global Language Monitor’s Earth Day Words that Changed the World analysis

Since 1970 a whole new vocabulary has entered the English Language.

New Words and New ‘Senses’ of Old Words

 

Austin, Texas,Earth Week April 2015. For the first time since its annual survey began, ‘Climate Change’  has been dethroned in the Global Language Monitor’s Earth Day Words that Changed the World analysis.  ‘Climate change’ fell to No. 7 while its close companion, ”global warming fell to No. 12. in the fourth annual analysis of Global English.

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Since the first Earth Day was celebrated as an ‘environmental teach-in’ on April 22, 1970  a whole new vocabulary has entered the English Language. The Global Language  Monitor has determined the top new words and new ‘senses’ of old words that have been  engendered since that first Earth Day. The words are ranked by order of present-day usage in the English-speaking world. The study was updated the second week of April 2015

“The fact that neither ‘climate change’ nor ‘global warming’ tops this years list is interesting, indeed,” said Paul JJ Payack, president and chief word analyst of GLM.  “In fact,there appears to be a profound shift in the awareness of  environmental change on everyday living-level. This is certainly suggested by words like ‘eco-‘, free-range, and vegan moving toward the top of this year’s list.”

The words analyzed are but the most profound examples of a movement that has been gaining momentum at least since the 1960s, especially since the publication of Rachel Carson’s Silent Spring.

GLM used its Narrative Tracker methodologies to determine and rank the Earth Day words. The criteria included determining which words have had an impact on the environmental movement and/or were influential in its growth.

The Top Words Engendered by Earth Day and the Environmental Movement since 1970 are listed below.

Rank/Word/Last Year’s Rank/Definition

Rank Word 2014 Change Comment
1 Green 3 2 Practices that are in harmony with nature.
2 Eco- (as a prefix) 5 3 Shorthand for ‘ecological’; from the Greek ‘oikos’ for house (or table).
3 Free-range 26 23 The animal has been raised with access to the outside; not the same as ‘free roaming’.
4 Sustainable 2 -2 The ability to create self-replicating systems that can persist over time.  Sustainable was GLM’s word of the year in 2006.the environment.
5 Vegan 6 1 Those who abstain from eating animal or dairy products, often avoiding any products made from animals (such as leather or gelatin); coined in 1944 in the UK by Donald Watson.
6 Emissions 12 6 In this sense, gases and particles sent out into the atmosphere through industrial production, automobiles, etc.; from the Late Latin emittere, to send out of.
7 Climate Change 1 -6 Now used twice as much as the term ‘global warming’.  Originally favored by those who think the warming of the planet is primarily dues to long-term atmospheric cycles.
8 Ecology 7 -1 The relations of beings to each other and their environment; from the Greek ‘oikos’ for house (or table).
9 Recycle 8 -1 The re-using of materials once viewed as waste.
10 Renewable energy 15 5 Energy derived from solar, wind, geothermal, biomass and similar ‘sustainable’ sources.
12 Global warming 4 -8 Favored by those who think the warming of the planet is primarily due to human influence. (Compare Climate  Change, above.)
13 Solar Power 28 15 China adds Solar the Size of France’s total capacity in First Quarter of 2015
14 Biomass 22 8 Material derived from plants that can be used as a renewable energy source.
15 Hybrid (car) 9 -6 Cars that use a mixture of technologies to reduce their reliance on fossil fuels.
16 Biodegradable 18 2 Organic material that decays naturally in a relatively short time.
17 Organic food 16 -1 Food grown or produced without synthetic fertilizers, insecticides, hormones, irradiation and genetic modification.
18 Greenhouse gas (GHG) 19 1 Any gas emitted into the atmosphere that trap heat (e.g., CO2); without them the Earth would be uninhabitable for humans; with an excess the Earth would be uninhabitable for humans.18. Solar power (12) — Energy derived by harnessing the sun’s electromagnetic radiation.
19 Carbon footprint 17 -2 The total amount of greenhouse gas (GHG) emissions generate by a human activity.  Driving a late-model, fuel-efficient car emits about 6 pounds of CO2 every ten miles.  Term first used in 1980.   Alternative definition — Your life reduced to the a series of equations on energy (carbon) consumption.
20 Biofuels 23 3 Finally, we are reaching a break-even point with sugar based biofuels in Brazil.
21 Natural (food) 14 -7 Food grown with without artificial ingredients (such as color)  and produced in a manner similar to that used in a well-stocked home kitchen.
22 Post-consumer (waste) 20 -2 Material that can be used as a resource to build new products.
23 Greenhouse Effect 24 1 The heating of the Earth’s surface in a fashion similar to a greenhouse, with GHG acting as glass windows that trap heat.  The result of the increased emission of CO2 and other GHGs.
24 Greenwash 21 -3 Highlighting aspects of a product that may or appear to be favorable to the environment in order to re-shape its brand image.
25 Locavore 10 -15 Thinking globally while eating locally.
26 Carbon trading 25 -1 Trading, in effect, the rights to pollute between different manufacturers in the global marketplace.
27 Xeriscape 13 -14 Literally ‘dry landscaping’; using natural elements in a desert landscape for yard enhancement.   Begging the question:  must every yard resemble an English Manor?
28 Save a Tree! 27 -1 One of the first rallying cries of the Environmental Movement.  Unfortunately, replacing a renewable resource with one made of petroleum created ecological problems of its own.

For this analysis, the Global Language Monitor collected data from the Internet, blogosphere, the top 300,000 print and electronic media, as well as new social media as they emerge.

About the Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture.  GLM  analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge.  The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.  GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities.
For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

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The Top Business Buzzwords of Global English for 2014

Second Annual Survey

The World of Business as Reflected in English Language Buzzwords

Austin, Texas, Easter Weekend, 2015– The Global Language Monitor has announced the Top Business Buzzwords of the Year, for Global English, the world’s pre-eminent language of commerce.

“It is often noted that the world of business includes its own specialized vocabularly, and this can certainly be found in the English language, the business language of the planet,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor.  “TheTop 50 Global Business Buzzwords of 2014 represent some six continents, which continues to confirm the ever-expanding nature of the English language. This is the second annual ranking,”

​ GLM’s Word of the Year and Business Buzzwords of the Year rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people. To qualify for these lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.
Top 50 Business Buzzwords
GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 375,000 print and electronic global media, as well as new social media sources as they emerge.​
2014 2013 Change  Business Buzzword  Comment
1 1 0 Content Far and away the No. 1 BizBuzz leader
2 37 35 Net-Net Consider a sportswriter for the Brooklyn Nets basketball team: “The net-net for the Nets was the netting of the final shot.”
3 10 7 Big Data Soon Human Knowledge will be doubling every second. ’Big’ does not begin to describe what’s coming at us.
4 19 15 At-the-end-of-the-day More likely the end of the quarter or fiscal year
5 2 -3 Social Media Reality: Social media impacts less than 15% of the Web
6 15 9 Offline ‘I’ll be offline’. The statement is meaningless unless one includes cell phones, tablets,smarty TVs, not to mention all atomic clocks.
7 41 34 Face time Before it was a product, it was a meeting with a C-Level executive.
8 9 1 Ping High tech lingo seeping into the mainstream; now it means ‘get back to you’. Originally, a tool to send message packres to a network address to measure the time & quality of the response.
9 44 35 Rock-and-a-hard-place A supposedly intractable situation though it usually gets back on track
10 20 10 Win-Win Much more positive than tie-tie or lose-lose
11 35 24 As if it was Used some four times more than the correct, ‘as if it were’. You know, conditional voice.
12 7 -5 Utilize (rather than use) Please deflate the diction and utilize the word ‘use’
13 5 -8 Literally Principally used in non-literal situation, eg, Literally, “an explosion of laughter”
14 11 -3 Any noun used as a verb To concept. to ballpark, and the like ….
15 6 -9 Guru Someone moderately skilled in a subject or particular field (cf ‘rocket scientist’ or ‘brain surgeon’)
16 42 26 Re-purpose Finding a new use for an old ‘solution. Unfortunately anything thing can be re-purposed ,including your job (or yourself).
17 8 -9 Robust Applies to oh-so-many products: software, tablets (computer and otherwise), coffee, perfume, mileage, and hundreds of others
18 38 20 Value-add P+E+VA, where Product (is P) + Enhancement (is Ε ), and Value add (is VA)
19 4 -15 Transparency Remains a goal far from corporate reality
20 12 -8 Seamless Seldom actually seamless (Cf Obamacare website), often merely ‘seemless’ or meaningless
21 3 -18 Sustainability No. 1 Word in 2007; have been rising in BizBuzz every year
22 51 29 Hashtag The number- and pound- sign grows evermore powerful
23 16 -7 Bandwidth Measurement of electronic communications devices to send and receive information with upper and lower limits
24 40 16 Glass is half-full Used nine times more that glass is half empty …
25 22 -3 Pro-active Evidently better than amateur-active
26 46 20 Quick-and-dirty Cited tens of thousands of times; we prefer ‘quick-and-clean’
27 18 -9 Synergy The interaction of two efforts that result in a greater return than the sum of the two
28 14 -14 The Cloud Everything (and every one) now apparently ‘lives in the cloud’ though networking clouds pre-date the web by a decade or two
29 36 7 In the Cloud Yes, dwelling within the Cloud merits a special mention.
30 21 -9 Game changer A step below a paradigm-shift but exaggeration nonetheless
31 48 17 Touch base Another baseball allusion: if you don’t actually touch the base you are ‘called out’. Cf Cricket allusions, such as using ‘sticky wicket ‘ for a quandary.
32 13 -19 Moving Forward From the results of those countless ‘moving forwards’, moving sideways might be more appropriate
33 23 -10 Rock Star What’s the hierarchy among Guru, Rocket Scientist, Brain Surgeon, and Rock Star?
34 39 5 Future proof In reality an impossible feat because it assumes you are cognizant of future events; in Marketing, just another day of concepting.
35 47 12 Push the envelope A phrase few actually understand; Originally a descriptor of breaking through the sound barrier by X-Series Test Pilots (e.g., X-15)
36 33 -3 Ballpark Another name for a ‘guesstimate’.
37 31 -6 Multi-task Swapping in and out of tasks quickly is the key to multi-tasking not doing many things as once which actually decreases productivity (as imagined by Dave Nelson and other tech industries leaders in the 1970s).
38 30 -8 110% We believe it’s time to synchronize the exertion scale. As a hiring manager, how do you compare 110% from an Ivy school with an exertion level of 130% from the Big Ten?
39 26 -13 Resonate Produce or be filled with a deep, full, reverberating sound, belief or emotion
40 29 -11 Deliverable An output, product, result, or outcome; a term of great flexibility.
41 27 -14 Monetize The attempt to transmute Internet lead into gold.
42 34 -8 Flounder A ship might ‘founder’ along New England’s rocky coastline. Over time the act of foundering became collated with flounder the fish. Your grasp of the language is telegraphed by this confusion.
43 32 -11 Rocket science One step up (or down) from a guru; equivalent to a Brain surgeon).
44 17 -27 New paradigm Revolutionary new ideas that change the then-existing worldview; think Copernicus, think Newton, think Einstein, most definitely not your next product
45 28 -17 Double Down To double an investment in an already risky proposition
46 43 -3 Brain surgery One step up (or down) from a guru; equivalent to a Rocket Scientist.
47 45 -2 Bleeding edge Leading edge of the leading edge (top ten per cent)
48 50 2 Low-hanging fruit Easy pickin’s for the sales force; unfortunately, obsolete since 2008
49 24 -25 30,000 ft level Let’s decide if we are viewing the topic from the 30,000-, 40,000-, or 100,000 ft level. Airlines actually fly at a 35,000 ft cruise level
50 49 -1 Herding cats Used in high tech circles for several decades regarding controlling headstrong engineers, a seemingly improbable task.
51 25 -26 Out-of-the-Box (experience) OOBE is number 25 on the list of TrendTopper

 

 

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Final Hollywood Award of the Season — Top words from Hollywood (HollyWords)

American Sniper and Selma Take Top Prizes

Twelfth Annual Survey

The Year in Film as Reflected in the English Language

Austin, Texas, March 9, 2015.   ‘Your call’ from American Sniper has been named the Top HollyWords of the Year by the Global Language Monitor in its twelfth annual  Internet MediaBuzz Survey.  These were followed by ‘Edmund Pettus’ from Selma, and ‘disappearing yesterdays’ from Alice, “Life doesn’t give you bumpers.” from Boyhood, and ‘best and whitest’ from the awards ceremony itself rounded out the top five.

American Sniper 1

Each year, GLM announces the words after the Oscars at the conclusion of the motion picture awards season. The 87th Annual Academy Awards ceremony was held at the Dolby Theatre in Hollywood, CA, Sunday, February 22, 2014.  Neil Patrick Harris was the host for the first time, to generally mixed reviews.

“Words from American Sniper and Selma took top honors in a year of taunt scripts and memorable quips” said Paul JJ Payack, president and chief word analyst for the Global Language Monitor.  “The films this year spanned an exceptionally wide span of topics from the inner workings of the mind to the farthest reaches of outer space.

Selma

The Top Hollywords of the 2014 season with commentary follow.

Rank / Word or Phrase / Commentary

  1. ‘Your call.” (American Sniper) — Chris Kyle’s ultimate dilemma that he faced hundreds of times ..
  2. Edmund Pettus  (Selma) — Bridge named after a Confederate General and Klan leader, now an iconic symbol of hope and redemption.
  3. Disappearing Yesterdays (Still Alice) — Alice’s great fear of not knowing which yesterdays would be deleted and which preserved.
  4. “Life doesn’t give you bumpers.” (Boyhood) — Mason Sr’s advice to son during a teachable moment at the bowling alley.
  5. ‘Hollywood’s best and whitest’ (87th Annual Academy Awards Ceremony) — Neil Patrick Harris in a faux slip of the tongue at the Awards Ceremony.
  6. That little spark of madness  (Mrs. Doubtfire, Dead Poets Society, Good Morning, VietNam, etc.) — Robin Williams’ work all demonstrated that little spark.
  7. ‘It Depends’ — (Grand Budapest Hotel) — H. Gustave opines that “you can say that about most anything, ‘it depends’. Of course it depends” in a telling moment of obfuscation.
  8. String Theory (The Theory of Everything) — Hawkings never did complete his theory of everything.  String theory is his closest attempt, thus far..
  9. Turing Machine (The Imitation Game) — Alan Turing’s theoretical computing machine serves as an idealized model for mathematical calculation.
  10. “You’re no actor, you’re a celebrity.” (Birdman) — This can be said of any number of one-time stars of the Hollywood firmament, any number of whom were present the Oscars ceremony..
  11. ‘Good Job’ (Whiplash) — Evidently, there are no two words in the English language more harmful to those pursuing excellence.
  12. Plan B (Interstellar) — The secret plan to implement after the supposed demise of the entire human race.

Previous Top Hollyword Winners include:

  • 2013 The F-Word , prevalent in scores of films.
  • 2012  ‘Emancipation — (Lincoln, Django, Argo) — Webster says ‘to free from restraint, control, or the power of another’.
  • 2011  ‘Silence’ – Silent movies, (the Artist), a wife’s silence (Descendants), a father’s silence (Extremely Loud), silence among the trenches of WWI (Warhorse).
  • 2010  ‘Grit’ — firmness, pluck, gritty, stubborn, indomitable spirit, courageous, and brave perseverance.
  • 2009  ‘Pandora’ —  from Avatar
  • 2008  ‘Jai Ho!” —  Literally ‘Let there be Victory’ in Hindi from Slumdog Millionaire
  • 2007  “Call it, Friendo” —  from No Country for Old Men
  • 2006  “High Five!!! It’s sexy time!”  — from Borat!
  • 2005  ‘Brokeback’ — from Brokeback Mountain
  • 2004 ‘Pinot’ — from Sideways
  • 2003 ‘Wardrobe malfunction’ — Justin Timberlake and Janet Jackson from Super Bowl XXXVIII

Methodology.  Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

 

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“Milan” Tops Fashion Buzz of 2015; Kate’s Baby Girl (if and when) currently at No. 4

The Eighth Annual Analysis by the Global Language Monitor

NEW YORK, March 4, 2015 – Milan is the Top Fashion Buzzword for 2015 followed by, Suede, Booty, Kate’s Baby Girl, and Yellow Hues. Rounding out the Top Ten were Blue & White; Plus Size, Gingham, Shirt Dresses, and Trans Models. Wrapping up this year’s list are Denim, Flourishes, Corduroy, Retro Fashion, and Transparents.

Milan has been working hard to  re-establish  itself as the pre-eminent capital of Global Fashion, or at least to being consistently named as one of the Big Four. Milan last held the Top Spot in Global  Language Monitor’s annual ranking in 2008.  Much of the internet mediabuzz, not all of it positive, revolves upon these efforts to revive its ‘brand’.  [Update:  The recent reports from Milan were not favorable.]

“In a time besodden with violence and horrors perpetrated against women and girls, the world of fashion stands out as a beacon of self-affirming light to celebrate the inherent beauty and dignity of every woman, and her ability transform herself in whatever way she sees fit,” said Rebecca Roman, Manhattan-based Fashion Director for GLM.

Each year, the Global Language Monitor ranks the Top Global Fashion Capitals. in the latest ranking, New York topped Paris and London followed by Los Angeles, Barcelona, Rome, Berlin, Sydney, Antwerp, and Shanghai.  The Top Global Fashion for 2015 will be announced prior to Spring Fashion Weeks in the Fall. For the current list of the Top 50 Fashion Capitals Go here

 

The Top Fashion Buzzwords of 2015 follow:

Rank, Buzzword, Comment

  1. Milan — Lots of buzz and not all good as it tries to claw its way back to the top.
  2. Suede — Fifty shades of Suede.
  3. Booty — Last year it was underbutt, this year just butt (S/O To Kim K.).
  4. Kate’s Baby girl — A little princess waiting in the wings?
  5. Yellow Hues —  Dozens of yellow hues from which to choose:  Lemon yellow, marigold, primrose, saffron, vermillion, canary, ….
  6. Blue & White — Edging in on the Black & White.
  7. Plus Size — Models ahead of the curve(s).
  8. Gingham –Not talking about Little House on the Prairie here .
  9. Shirt Dresses — Even sweater dresses..
  10. Trans Models — Transgender Models now making an impact on the Red Carpet.
  11. Denim — This time as dresses.
  12. Flourishes — Fringe, Feathers and Tassels.
  13. Corduroy — Moving well beyond the halls of academe.
  14. Retro Fashion — Hmmm, this year retro moves on to the ’70s.
  15. Transparents — Sheers, and Peek-a-Boos.

Methodology:  GLM’s various word analyses are longitudinal in nature covering a number of years that varies with the particular analysis.  The rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people.  GLM analyses billions of web pages, millions of blogs, 300,000 print and electronic news organizations, and new social media sites as they emerge.  To qualify for GLM’s lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage.  Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.

Top Fashion Buzzwords of previous years include:

  • All Things New York (2014)
  • London (2013)
  • the Princess Effect (2012)
  • Kate Middleton (2011)
  • Lady Gaga (2010), and
  • Chiconomics (2009)
About the Global Language Monitor
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.
Today, from its home in Austin, Texas Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.
For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

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Nine of 15 Brands Associated with Rio 2016 not Top Olympic Sponsors

New Brand Affiliation Index (BAI) Rankings for RIO 2016 Games

Bridgestone makes a remarkable debut as a Top Sponsor

Nike, though only an Official Supplier, has Clout of Top Sponsor

February 27, 2015 Austin, Texas — Top Olympic Sponsors Coca-Cola, Bridgestone, McDonald’s and GE lead the Marketing Race for the RIO Summer Games according to a new analysis of by the Global Language Monitor (GLM).  Among Non-Affiliated Marketers (NAM), the leaders include IBM Global Services, Siemens and Pepsi —  with Starbucks and Red Bull firmly in the mix. Nike, though only an Official Supplier, scored squarely in the midst of the Top Partners.   GLM used its proprietary Brand Affiliation Index (BAI)  to determine these rankings in the “RIO Olympics 2016 Marketing Outlook,” now ready to order.  Overall, nine of the top fifteen positions were held by Non-Top Partners, though three of the top five positions were held by Top Sponsors.

GLM Will Track Your Brand Up To and After the Closing Ceremonies, email INFO@lANGUAGEMONITOR.COM or Call +1.512.815.8836.

Among the surprises for the Top Sponsors were a remarkable debut by Bridgestone, currently besting all Top Sponsors save Coke, a strong showing for Nike,  and disappointing showings for Samsung and Panasonic.

RioTop Sponsors 18 months out

 

The report is an on-going longitudinal study stretching back to London and forward to Tokyo 2020.  GLM’s BAI tracks how often brand names were linked to the Olympics in global print and electronic media and social networks.

“The importance of these early numbers cannot be underestimated, since they have been found to be strong indicators of actual performance during the Games, themselves,” said Paul JJ Payack, President and Chief world Analyst of the Global Language Monitor.  “In fact, the early numbers show an intense battle for position already being waged between the Official Olympic Sponsors and the Non-affiliated Marketers, also called Ambush Marketers or Ambushers.”

Product Availability:  Immediately The ‘fully loaded’ cost of a Top  Olympic partnership totals as much as $1 billion over the course of each four-year Olympiad. For the Rio Summer Games 2016 there are eleven Official Top Sponsors:  Coca-Cola, Bridgestone, McDonald’s, P&G, GE, Omega, Samsung, Panasonic, Dow, Visa Card, and Atos Origin.  Currently GLM is tracking some eleven  Non-affiliated Marketers competing against the Top Sponsors:  IBM Global Services, Siemens AG, Pepsi, Nike, DuPont, Starbucks, Red Bull, Rolex, Philips, Unilever, and Subway, among others. GLM tracks all three tiers of Olympic sponsorships and their non-affiliated competitors. The International Olympic Committee (IOC) has strict regulations in place to protect its official international partners and prevent ambushing official Olympic partners and sponsors, such as Rule 40 of the Olympic Charter which prohibits athletes working with non-affiliated marketers during the Games, though there are reports that the rule is being modified for RIO. Methodology.  Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets. About the Global Language Monitor In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands. These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others. For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

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Top Global Fashion Capitals 2015, Announced September 8th in NYC

Current Global Fashion Capitals:

2014:

New York Takes Top Global Fashion Capital Title from London, edging past Paris

The Global Language Monitor’s 11th Annual Survey

 

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