Ranked by TrendTopper Internet MediaBuzz
Austin, TX January, 2014 – In an exclusive analysis performed by the Global Language Monitor, the death of Nelson Mandela has topped those of all global influencers since 1997 with the exception of Pope John II, back in 2005.
“The emergence of Nelson Mandela into the No. 2 position is a testimony to the universal appeal of the man and his ideals,” said Paul JJ Payack, president and the Chief Word Analyst of GLM, “especially in a time when superficialities such as ‘twerking’ and the taking of so-called ‘selfies,’ seem to monopolize the airways in all their many forms.”
The re-emergence of John Paul II into the top spot also is seen by some as a worthy tribute to a man who helped end Communism’s grip over Eastern Europe and beyond. The legacy of Ronald Reagan presidency is viewed as transformational by both US political parties which can account for his continued high regard.
Nelson Mandela took the No. 2 spot, ahead of Ronald Reagan (2004), Princess Diana (1997), the mother of the future line of British Monarchy, including Prince William, his wife Kate and their new son, George, Michael Jackson (2009) the entertainment icon, Mother Teresa (1997).
Lady Thatcher, the long-serving British Prime Minister who died last April just missed the survey cutoff. Read more
Olympic Marketing at Sochi Special Report: Free to download from …
For more information on the ongoing longitudinal study. call +1 512 815 8836.
Global Language Monitor’s 14th Annual Survey of Global English
Number of Words in the English Language: 1,025,109.8 (January 1, 2014 estimate)
AUSTIN, Texas November 6, 2013 — The Global Language Monitor has announced that ‘404’ is the Top Word, ‘Toxic Politics’ the Top Phrase and Pope Francis the Top Name of 2013 in its 14th annual global survey of the English language. 404 was followed by fail, hashtag, @pontifex, and the Optic. Rounding out the top ten were surveillance, drones, deficit, sequestration, and emancipate. 404 is the near-universal numeric code for failure on the global Internet, augmenting its original use as ‘page not found’. The single word fail is often used together with 404 to signify complete failure of an effort, project, or endeavor.
“404 has gained enormous attention the world over this year as systems in place since World War II, which many see as the beginning of the contemporary era, are in distress or even failure.” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor.
“The recent ObamaCare launch debacle in the US is only a representative example of a much wider system fail, from the political deadlock in the US Government, to the decline of the dollar, to the global web of intrigue and surveillance by the NSA, to the uncertainty regarding the European Union, and the on-going integration of China and other rising powers, such as India and Brazil into the global economic system.
Our top words, phrases and names this year represent some five continents, which continues to confirm the ever-expanding nature of the English language.”
The GLM Word, Phrase, and Names of the Year lists provide a history of each year since 2000 through English-language word usage.
The Top Words of 2013 follow Rank / Word / Comments
Global Language Monitor provides a suite of analytic capabilities that directly address the concerns of the Healthcare Market
Tracking Trends with NarrativeTracking’s Predictive Process Intelligence
Measuring productivity in the Service Sector carries a customer perception component. The ability to track trends in public discourse is key to service-sector productivity
NarrativeTracker provides Internet-driven, Big Data, monitoring and social media numerical analytics along with relevant metrics
Predictive Process Intelligence with NarrativeTracker can detect inefficiency in any transaction-rich environment
Detecting inefficiency can help uncover fraud and waste.
NarrativeTracker’s trending ability of the HealthCare narrative is well documented
In the near future, Predictive Process Intelligence (PPI) has the ability to become a Leading Economic Indicator
You Read it First on The Hill!
Healthcare NTI™ (NarrativeTracker Index™) is the first social media tracking tool designed to monitor public opinions on healthcare. Because the Healthcare NTI is based on the national (or regional or, even local) discourse – in real time, it provides a more accurate picture of what the public is actually thinking, on any topic, at any point in time.
NarrativeTracker Index™ to provide policy-makers unbiased public opinion on Healthcare Reform or any other topic.
Dallas and Austin, Texas, May 12, 2010 – Today, OpenConnect, an innovator in defining and improving process efficiency,and The Global Language Monitor ( GLM ), the media analytics company, announced the joint launch of the Healthcare NarrativeTracker Index™ ( NTI™ ), the first product specifically designed to use social media-based monitoring to better understand the issues driving healthcare reform.Because the Healthcare NTI is based on the national discourse, it provides a real-time, accurate picture of what the public is saying about any topic related to healthcare, at any point in time. In addition to the NTI, the Narrative Tracker Arc™ follows the rise and fall of sub-stories within the main narrative to provide a comprehensive overview of the opinions surrounding a single issue.
The ‘narrative’ refers to the stream of public opinion captured by blogs and other social media outlets on the Internet. The rise of the narrative actually renders positions on the issues almost meaningless, since positions now matter less than how they fit into a particular narrative.
“Just as the OpenConnect Comprehend solution provides an unprecedented view into a company’s workflows looking for process variations that drive inefficiency and waste, NTI tracks the ‘narrative’ of a subject, as well as projecting future trajectories for the narrative,” said Edward ML Peters, CEO of OpenConnect.
The result has several advantages over traditional polls:
1 ) Immediacy
2 ) The lack of any bias that tends to creep into traditional polling, e.g., when individuals answer questions with what they think are the ‘correct’ answers rather than their true opinions.
3 ) NTI lets policy and decision makers focus on the true issues driving perceptions and concerns rather than being driven by false and phantom concepts.
In addition, the Narrative Tracker Arc™ follows the rise and fall of sub-stories within the main narrative.
“The goal of influencers, whether it’s the media, advertisers or politicians, is to spin news so that it resonates best with their target audience,” said Paul JJ Payack, President and Chief Word Analyst of GLM. NTI is more effective in capturing the true opinion of the public because it tracks unfiltered keywords in Social Media and other sources, rather than how that opinion is interpreted by the news media or by pollsters.”
The NTI is based on the GLM’s Predictive Quantities Indicator™ ( PQI™ ). The PQI tracks the frequency of words and phrases in global print and electronic media on the Internet, throughout the Blogosphere and other social media outlets as well as accessing proprietary databases. The PQI is a weighted index that factors in long-term trends, short-term changes, momentum, and velocity.
The Healthcare NTI will be released on a monthly basis beginning Thursday, May 13, 2010. The first analysis details the various narratives surrounding Massachusetts Healthcare reform, a healthcare model which has been adopted in the Patient Protection and Affordable Care Act, more commonly known as the national healthcare reform bill.
About Open Connect
OpenConnect business process discovery and analytics deliver event-driven intelligence to automatically discover workforce, process and customer variations that hinder operational efficiency. Armed with this information, executives can make the quick and incremental improvements that will increase process efficiency, improve employee productivity, reduce cost, and raise profitability. With a rich history of developing innovative technology, OpenConnect products are distributed in more than 60 countries and used by more than 60 percent of Fortune 100 companies. For more information on OpenConnect, visit www.oc.com.
About The Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.
Since 2003, GLM has launched a number of innovative products and services monitoring the Internet, the Blogosphere, Social Media as well as the Top 275,000 print and electronic media sites.
AUSTIN, Texas Holiday Weekend (Nov. 29 – Dec. 1, 2013) — The Global Language Monitor has announced its first annual Top 50 Global Business Buzzwords, a global survey.
Top 50 Global Business Buzzwords of 2013 represent some six continents, which continues to confirm the ever-expanding nature of the English language.”
Methodology: GLM’s Word of the Year and Business Buzzwords of the Year rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people. To qualify for these lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.
Click here to go to The ThoughtTopper Institute (TTTI)
Reprinted From November 2, 2013
Updated: 2013-11-02 00:37
By JIN ZHU in Beijing and CHEN JIA in San Francisco (China Daily)
“The fact that some 300 million Chinese people are now studying or have studied English means the important impact of Chinese on the language can’t be denied,” said Paul J.J. Payack, president and chief analyst at Global Language Monitor.
The consultancy, based in Austin in the US state of Texas, documents, analyzes and tracks trends in language usage worldwide, with a particular emphasis on English.
It says some 10,000 words are added to the English language annually, with about 1.83 billion people using English as their native, second, business or technical language.
But the global figure was only about 250 million in 1960, with English-speakers mainly located in Britain and its Commonwealth of former colonies, as well as the United States.
“It’s estimated that a new English word is created every 98 minutes,” Payack said.
“One example of a word used in English that originated from Chinese that has appeared recently is chengguan (city patrol officer). A quick Google search results in nearly a million citations, far in excess of our minimum number of required citations.”
The Oxford English Dictionary, which waits 10 years before entering a word to ensure it has “staying power”, now has about 1,000 words of Chinese origin, such as taikonaut.
“… it’s all about the brand.”
AUSTIN, Texas. October 25, 2013 — According to a report released by the Global Language Monitor, there are seven laws of high technology branding that organizations violate at great risk to their brand equity, their product, their reputation — and their future or even survival. Now, even its staunchest defenders admit that the ObamaCare Website Roll-out was a flawed, less than stellar effort, communicating incompetence, or worse. However, from a marketing perspective, the firestorm over the ObamaCare Website Roll-out was a direct result of the Administration’s violation of the Seven Laws of High Technology Branding.
The Seven Laws of High Tech Branding are key to ultimate success or failure because these rules are not arbitrary whims, folklore, or random suggestions, but rather the experience of hundreds or even thousands of high technology companies, most of which you have never heard of, or remember only, as fleeting brands that dazzled, shooting across the firmament, only to be consumed by their own incandescence, rapidly fading into oblivion (e,g. Univac, Sperry, Burroughs, Commodore, Wang, Prime, Data General, and the like).
We often write of the importance of brands and brand equity and their importance to contemporary society in these pages. Indeed, we live in a world where the value of our choices, options, and opportunities are constantly being weighed against one another. This constant, continuing and continual evaluation is the basis of what we call ‘brand equity’. We define ‘brand equity’ as the value that is placed on any branded-entity as compared to all the others. Branded entities can be any person, place, idea or thing.
In the world of High Technology, where ObamaCare now, perhaps unfairly, finds itself, it’s all about the brand.
Ohio State Tops TrendTopper ‘Best & Brightest’ Football Poll
Navy sails to the No. 12 Spot
“Best and Brightest”™ BCS rankings combine athletic prowess with academic achievement
Austin, TEXAS, October 25 2013 — Ohio State Tops TrendTopper ‘Best & Brightest’ Football Poll; Florida State breaks into Top 10; Georgia, South Carolina, Clemson, and Louisville plummeted. With the addition of Houston and Louisiana-Lafayette, a total of Sixty-five schools were included in this week’s ranking. The TrendTopper Best & Brightest Football Rankings are the only BCS Football rankings that combine athletic prowess with academic achievement.
“Ohio State is the top Big Ten school in the TrendTopper MediaBuzz Higher Education rankings, so we are pleased to see the cream rising to the top of the ‘Best & Brightest’ Football Rankings,” said Paul JJ Payack, president and Chief Word Analyst for GLM. “In fact, five of the Top 25 schools are from the Big Ten conference, while four of the Top 25 belong to the Pac 10.”
In a previous study on the Impact of Conference Re-alignment on Academic Reputation, GLM found that the Big Ten emerged as the Top BCS Conference for Academic Reputation.