Olympic (Ambush) Competition Officially Under Way

Ambushers Leading Sponsors 33-17

.

Billions of Dollars in Brand Equity at Stake

AUSTIN, Texas.  July 18, 2012 — Of the Top Fifty Brands affiliated with the London 2012 Olympic and Paralympic Games only seventeen are official sponsors.  This according to the latest Brand Affiliation Index (BAI) analysis by the Global Language Monitor, the Internet media trend tracking company.  The longitudinal study began in July 2011 and tracks the top three tiers of official Olympic sponsorship, as designated by the LOGOC and the IOC.

.
.

.

“Fortunately in the Olympics there is no ‘mercy rule,’ where a winner is declared in a contest to reach twenty-one, when one side scores the first 11 points,” said Paul JJ Payack, President and Chief Word Analyst of GLM.   Of the top official and ‘non-affiliated marketers’ in the current study, the first twelve fall into the non-affiliated category.”

.
Some seventy-five brands are studied including the twenty-five premier official sponsors divided into three tiers:  The TOP partners, which pay approximately one hundred million pounds for the privilege,  the Official Olympic Partners, and the Official Olympic Sponsors.  Together these sponsors pay an estimated 30% of the cost of staging the games.

There are a number of other levels and forms of sponsorship including national sponsorships such as the USOC.  The real cost of being a TOP partner ranges from a $500 billion to over a trillion dollar investment to companies that sign on for sponsorships spanning several Olympiads.

For these rankings GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship, all perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

Ambushing by ‘Non-affiliated Marketers’ is more than Michael Phelps pitching sandwiches; it is a years-long effort to create a pseudo-sponsorship to leverage the good-well generated by having the Olympics with one’s brand.

The GLM Brand Affiliation Index for this analysis,ranged from a high of 797.90 (Royal Philips} to a low of 1.50 for VisaCard.  The higher the score, the closer the brand affiliation with the event.

.
The Top Twelve (all Ambushers), along with their tiers, are Listed below:

1 Royal Philips TOP-A
2 CVC Capital OOP-A
3 ExxonMobil OOP-A
4 Manpower OOS-A
5 Schroders OOP-A
6 IBM Global TOP-A
7 E ON Energy OOP-A
8 KPMG OOS-A
9 Deutsche Telekom OOP-A
10 BASF TOP-A
11 EI DuPont TOP-A
12 Cable & Wireless OOP-A

.

As you can see for the above rankings, Business-to-Business brands are being subjected to the sames ambush marketing forces as B2C marketers.  ’

Royal Philips is crushing GE by over 20:1 margin; ExxonMobil bests BP by a similar margin; and BASF and DuPont are both striding past Dow.

The Top Ten Official Sponsors ranked from No. 13 to No. 39 overall.  They are listed below, along with their tiers.

,

1 BT Group OOP
2 Cadbury OOS
3 BMW OOP
4 Adidas OOP
5 Panasonic TOP
6 McDonald;s TOP
7 Coca-Cola TOP
8 UPS OOS
9 P&G TOP
10 EDF energy OOP
11 Arcelor Mittal OOS
12 Samsung TOP

.

Though listed at the top official sponsor, the BT group actually ranks behind both Deutsche Telekom and Cable&Wireless.

Cadbury, McDonald’s and Coca-Cola are doing quite well for their investments in spite of the efforts to derail their sponsorships on the grounds of their contributing to a so-called ‘obesogenic’ environment.  Adidas is currently doubling Nike’s number.  P&G  continues to excel with their ‘Moms’ campaign.  Arcelor Mittal is a surprise standout for a company previously little known to the public.

GLM has been measuring the effects of Ambush marketing on the Olympic Movement for the last three Olympiads, in the process accumulating perhaps the most extensive database of its kind.   For London 2012, GLM began tracking the three tiers of official sponsors since the third quarter of 2011.  GLM also tracks the brand equity of the athletes before and during the Games. For more information, call +1.512.815.8836, email info@LanguageMonitor.com, or click on www.LanguageMonitor.com

Ambush Marketers Continue to Dominate

Olympic Ambush Marketers Continue to Dominate London 2012

Nike over Adidas; BA Trails Three Competitors; Subway and Pizza Hut Top McDonald’s


Kate Middleton ‘Brand’ Tops Coke, Adidas, and BA

Austin, Texas. Weekend May 4-6, 2012.  Ambush Marketers continue to dominate the run-up to the London Summer Games.  In fact ‘non-affiliated marketers’ took 27 of the top 50 spots measuring effective brand activation by the Global Language Monitor’s Brand Affiliation Index (BAI).

This despite the recent tightening of the rules by the IOC,  The GLM BAI rankings are not simply a matter of pride or bragging rights but rather a battle for brand equity and the consumer’s mind and the billions of dollars committed to the IOC, which are primarily used to fund the Games.

.

“The Olympic movement it is not immune to the historic shifts in communications affecting all institutions worldwide,” said Paul JJ Payack, founding president of the Global Language Monitor. “The seemingly all-pervasive media ensure that the flow of information can be stopped neither by national boundaries nor institutional gatekeepers.   There is no reason to think that marketing activities are immune from such forces.  In fact, marketing has been one of the foremost purveyors of new media technology.”

For these rankings GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The GLM Brand Affiliation Index for this analysis, ranged from a high of 524.45 to a low of 1.49.  The higher the score, the closer the brand affiliation with an event.

GLM has been tracking ambush marketing at the Olympics since the Beijing Games in 2008.  For London 2012, GLM began the three tiers of official sponsors since the third quarter of 2011.  These results are based on a study concluded on May 1,  2012.

With its Branded Individual Index (BII) GLM also tracks the brand equity of the athletes before and during the Games.

The official Olympic sponsors are divided into three tiers:  Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

To schedule a confidential consultation, call +1.512.815.8836.

For these rankings, encompassing the first quarter of 2012, GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The top findings include:

  1. McDonald’s is in a tough fight, ranking behind Subway and Pizza Hut, but beating KFC.
  2. Ambusher Nike leads Partner Adidas by a wide margin.
  3. British Airways trails ambushers Lufthansa, United and Air France in the rankings.
  4. Royal Philip outpaced ever-strong GE.
  5. P&G continues to crush ambush competitors as it did in Vancouver.
  6. Ambusher Ericsson Over Supporter Cisco by a 3:1 margin.

The Duchess Effect Meets the Summer Games

One interesting side note is that even the Summer Games are encountering the Duchess Effect.  The GLM BAI analysis showed that when linked with London  2012, Kate Middleton had a closer brand affiliation than a number of top sponsors including Coke, Adidas, BA and Panasonic, among others.

This again demonstrates the power of the ‘Kate Middleton Brand’.  A Tier 1 Olympic sponsor pays about $160 million for the privilege, plus the attendant advertising fees promoting the relationship that can cost upwards of $500 million over the four-year arrangement.  This would suggest that the Kate Middleton Brand could be valued at nearly a billion dollars or more, just in relationship to Summer Games.
..

The Top Ten Official Olympic Sponsors by BAI are listed below.

1 Arcelor Mittal Supporter
2 EDF energy Partner
3 BT Group Partner
4 Thomas Cook Supporter
5 UPS Supporter
6 Lloyds TSB Partner
7 Cadbury Supporter
8 BP Partner
9 P&G IOC
10 ATOS IOC

..

The Top Ten non-Olympic Affiliated Marketers by BAI are listed below.

1 Centrica AMB OP
2 Eon Energy UK AMB OP
3 Barclaycard AMB IOC
4 Schroders AMB OP
5 Royal Philips AMB IOC
6 EI DuPont AMB IOC
7 Kraft AMB SUP
8 Ericsson Comm AMB SUP
9 Subway AMB IOC
10 Lufthansa AMB OP

.

The Top Twenty Combined Olympic Sponsors and Non-Affiliated Marketers Ranked by BAI.

1 Arcelor Mittal Supporter
2 EDF energy Partner
3 BT Group Partner
4 Centrica AMB OP
5 Eon Energy UK AMB OP
6 Thomas Cook Supporter
7 Barclaycard AMB IOC
8 UPS Supporter
9 Schroders AMB OP
10 Lloyds TSB Partner
11 Cadbury Supporter
12 BP Partner
13 Royal Philips AMB IOC
14 P&G IOC
15 ATOS IOC
16 EI DuPont AMB IOC
17 Kraft AMB SUP
18 Ericsson Comm AMB SUP
19 Subway AMB IOC
20 Lufthansa AMB OP

.

The GLM Brand Affiliation Index for this analysis, ranged from a high of 524.45 to a low of 1.49.  The higher the score, the closer the brand affiliation with an event.

GLM has been tracking ambush marketing at the Olympics since the Beijing Games in 2008.  For London 2012, GLM began the three tiers of official sponsors since the third quarter of 2011.  These results are based on a study concluded on March 31,  2012.

With its Branded Individual Index (BII) GLM also tracks the brand equity of the athletes before and during the Games.

The official Olympic sponsors are divided into three tiers:  Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

Customized GLM Ambush Marketing Rankings are released monthly up to and following London 2012.  The Ambush Marketing London 2012 report features dozens of charts representing the interrelationship of each company to the Olympic Brand, their competitors and their partners. In addition, the reports contain exclusive and individualized Narrative Tracker analyses, the most advanced trend tracking analytics available. For more information, individualized reports, or a monthly subscription, call +1.512.815.8836 or email info@LanguageMonitor.com

About Global Language Monitor:  ”We Tell You What the Web is Thinking”
Founded in Silicon Valley, Austin, Texas-based GLM collectively documents, analyzes and tracks trends worldwide, with a particular emphasis upon the English language.

GLM employs proprietary ‘algorithmic methodologies’ such as the NarrativeTracker for global Internet and social media analysis.  NarrativeTracker is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time.

NarrativeTracker analyzes the Internet, blogosphere, the top 175,000 print and electronic global media, as well as new media sources, as they emerge.  For more information, individualized reports, or a monthly subscription, call +1.512.815.8836 or email info@LanguageMonitor.com

Top Political Buzzwords Paint a Different Picture than the Campaigns

.
.
AUSTIN, Texas, July 12, 2012 —  The Top Political Buzzwords are telling a far different story than either campaign is presenting to the American people, One hundred and twenty-days before the presidential election, the Global Language Monitor has found profound differences between the actual concerns of the public and the political narratives of both parties.  The Top Political Buzzwords 120 Days Before the Vote, was released earlier today.   GLM has tracked political buzzwords associated with the national political scene since 2003 in the process compiling perhaps the largest statistical database of the kind.
.
The “War Against Women” is next to last at No. 52 even though it figures quite heavily in the Democratic narrative.  It ranks just below No. 51 Outsourcing, which is key to the narratives of  both parties.  Other political buzzwords on the top of mind in the campaigns but in the bottom ten in the survey include:  the Bush Tax Cuts, Progressive Politics, the Decline in US Manufacturing, Political Stalemate (in Congress), Angry White Males, and the Obstructionist Congress.

The electorate definitely has a sense that the American Dream Still Alive (No.5.) though it is clearly Disappointed in the Obama Administration (No. 6).

The public is quite mindful of the negative tenor of the debate, reflected in the rankings of Toxic Politics (No.2), Haters and those who label their opponents as -phobic (such as Christophobic), (No. 15), and the Politics of Fear (No. 23). Perhaps this helps account for the fact that enthusiasm for the campaign is tempered by non-enthusiasm (Nos. 17 and 18).

The Top Social Issue in the survey was Pregnancy Reduction and Sex-selective Abortion at No. 25, the debate on which crosses the Progressive/Conservative chasm, though neither seems much discussed on the campaign trail.
.
Both parties would do well to note that Romney’s Wealth is dead last; the electorate no-doubt inured to the fact that US presidential candidates are frequently wealthy (for example, the Bushes and John Kerry each had fortunes equal to or larger than that of Mitt Romney). Though Mr. Romney should note that Mormonism in Politics is No. 11.
.
“The narratives of both political parties are becoming further and further removed from the actual concerns of the American voters,” said Paul JJ Payack, President and Chief Word Analyst of GLM, “This is happening because they focus on smaller and smaller segments of voting population, writing off states, demographic segments, and entire geographic regions in the process.”
.
Highlights from the analysis include:
  • The top priority is the Current US Economy (1)
  • Responsibility for the Current US Economy is assigned to Obama (1)
  • Responsibility for Great Recession is assigned to Bush (7)
  • The name Obamacare is favored over the Affordable Healthcare Act by a 25:1 margin (3, 42)
  • The hot button top Illegal Aliens is relegated to the No. 21 position
  • The Affordable Healthcare Act [is recognized] as a Middle-class tax (25)
  • Bain Capital is pushed into the background at No. 27
  • The recent Supreme Court Affordable Healthcare Act ruling and Chief Justice John Roberts appears at a modest No. 32 just below Hydraulic Fracturing (31).
  • The issues of the The 1% registers at No. 36, Super Pacs at No.37, and Teachers Unions at No.38.

The Top Political Buzzwords follow:

  1. Current US Economy (with Obama Ownership)
  2. Toxic Politics
  3. ObamaCare
  4. Out-of-control Spending
  5. The American Dream Still alive
  6. Disappointment in Obama Administration
  7. Bush Responsible for Great Recession
  8. The Iraq War
  9. Stimulus Package
  10. Wall Street Bailout
  11. Mormonism in Politics
  12. Rise of China
  13. US Debt Crisis
  14. Middle Class Whites
  15. Identifying opponents as Haters (or -phobic)
  16. Transparency in Government
  17. Excited about Presidential Election
  18. Not Excited about Presidential Election
  19. The Euro Crisis affecting US
  20. Hilary Clinton
  21. Illegal Aliens
  22. Climate Change
  23. Politics of Fear
  24. Afghanistan War
  25. Middle-class tax (Affordable Care Act)
  26. Wall Street Occupy Movement
  27. Bain Capital
  28. Pregnancy Reduction and sex selective abortion
  29. Drone Strikes
  30. Birther
  31. Hydraulic Fracturing
  32. John Roberts Healthcare
  33. George Bush Responsible for US Economy
  34. Keystone Pipeline
  35. Obama responsible for Great Recession
  36. Deficit Spending
  37. The 1%
  38. Super Pacs
  39. Teachers Unions
  40. Global Terrorism
  41. Nuclear Iran
  42. Affordabe Healthcare Act
  43. Long-term Unemployment
  44. Bush Tax Cuts Affecting Middle Class
  45. Progressive politics
  46. Decline US Manufacturing
  47. Political Stalement
  48. Angry White Males
  49. Obstructionist Congress
  50. Obamamania
  51. Outsourcing
  52. War Against Women
  53. Romney Wealth

Political buzzwords are terms or phrases that become loaded with emotional freight beyond the normal meaning of the word.  For example, the word surge has been in the English-language vocabulary since time immemorial.  However, in its context as an Iraq War strategy, it inspired a set of emotions in many people far beyond the norm.

The PQI tracks the frequency of words and phrases in global print and electronic media on the Internet, throughout the Blogosphere, Twitter and other social media outlets, as well as accessing proprietary databases. The PQI is a weighted index that factors in long-term trends, short-term changes, momentum, and velocity.  Because PQI is based on the national discourse, it provides a real-time, accurate picture of what the public is saying about any topic, at any point in time.

Top Trending Words of 2012 Mid-year Update

Obesogenic, Derecho (and gender-neutral ‘hen’) take on Apocalypse, Kate and Debt

Number of Words in the English Language:  1,016,672 (July 6 estimate)


AUSTIN, Texas July 10 – Trending 2012 Update: Obesogenic, Derecho (and the gender neutral ‘hen’) are taking on the Mayan Apocalypse, Kate, and Debt as candidates for the Top Word of the Year according to a mid-year update by the Global Language Monitor. Each year, GLM produces the top trending words for the following year just before the new year begins.  In 2011, it announced 12 possible candidates; mid-way through the year  the three new terms have been added to the list.

  • Obesogenic — An environment that tends to encourage obesity.  Lately it has been used to describe television advertisement that promote sugary and high-calorie snacks to kids.
  • Derecho — A ‘land hurricane,’ a sudden storm with extremely strong one-directional winds, such as occurred in the Eastern states earlier this month.
  • Hen — The Swedish attempt to create a gender-neutral pronoun to replace him or her or combinations therefore: hen.

“The new words are taken from an intensifying debate on obesity as a major societal health crisis, a ‘land Hurricane’ that some link to global warming. and a move sometimes viewed as political correctness to end gender distinction among pronouns,”  said Paul JJ Payack, the president and chief word analyst of the Global Language Monitor.  ”At 2012′s mid-point, there has been considerable movement among the top trending words, and that trend will no doubt continue as it has during the entire life of our 1400-year old language.”

 

To see the Top Words of 2012, go here.

 

The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2012 estimate).

The Trending Top Words of 2012 in revised order:

Rank/ Previous Rank/ Word / Comments

1.  China (3) — Middle Kingdom – There is little indication that China’s continuing economic surge will fade from the global media spotlight –or abate.

2. Europe (12) — United, breaking apart, saving the Euro, abandoning the Euro, with the UK again as an ‘interested onlooker’.  Plus ça change, plus c’est la même chose.

3.  The Election (6) —  No Obama-mania this time around, more of an Obama-ennui for the November 6 elections.

4.  Kate (2) — There are seven billion humans on the planet but sometimes it seems that it’s all about Kate, the Duchess of Cambridge, the former Kate Middleton in terms of fashion, celebrity, and the royal line. (And most definitely not Katie, the future ex-Mrs. Tom Cruise.)

5.  Deficit (7) — Looks like deficit-spending will plague Western democracies for at least the next decade.

6.  Global Warming (10)— The earth has been warming since New York was covered under a mountain of ice; what makes 2012 any different?

7.  Derecho (New) — A ‘land hurricane,’ a sudden storm with extremely strong one-directional winds, such as occurred in the Eastern states earlier this month.

8. Olympiad (2) — The Greeks measured time by the four-year interval between the Games.  Moderns measure it by medal counts, rights fees and billions of eyeballs.

9. CERN (9) — Neutrons traveling faster than light?  The ‘God Particle’? The world ending in a mini-black hole? All these somehow revolve around CERN (The European Center for Nuclear Research). One CERN scientist calculated that the chance of a mini-Black Hole swallowing the Earth is less than 1 in 50,000,000.  Somewhat comforting until you realize this is about ten times more likely than winning a national lottery.)

10.  Rogue nukes (8)—  Iran and North Korea will be the focus of attention here.

11.  Near-Earth Asteroid (11) —  Yet another year, another asteroid, another near-miss. (However, one does strike the Earth every one hundred million years or so.)

12.  Arab Spring (13) — the successor term for ‘Arab Spring’, whatever that might be.

13.  Bak’tun (4) — A cycle of  144,000 days in the Maya ‘Long Count’ Calendar. This bak’tun ends on December 21, 2012, also being called the Mayan Apocalypse.  (Actually Maya ‘long-count’ calendars stretch hundreds of millions of years into the future, December 21st merely marks the beginning of a new cycle.)

14. Solar max (5)—  The peak of the 11-year sunspot cycle;  in 1854 solar storms melted telegraph wires; what’s in store for our all-pervasive electronic infrastructure?

15. Hen (New) — The Swedish attempt to create a gender-neutral pronoun to replace him or her or combinations thereof: hen.

16. Obesogenic (New) — An environment that tends to encourage obesity.  Lately it has been used to describe television advertisement that promote sugary and high-calorie snacks to kids.

The Top Words for 2011:  ‘Occupy’ was the Top Word, ‘Arab Spring’ the Top Phrase and ‘Steve Jobs’ the Top Name of 2011 in its twelfth annual global survey of the English language.

GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time.

NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic global media, as well as new social media sources as they emerge.

We Tell the World What the Web is Thinking …

Narrative Tracking
Narrative Tracking
Pop Culture
Pop Culture
High Technology
High Technology
Colleges MediaBuzz
Colleges MediaBuzz
Ambush Marketing
Ambush Marketing
Top Fashion Capitals
Top Fashion Capitals

.

Political Services
Political Services

.

Google/Harvard Validates GLM Word Count

.

.

.

.

.

.

.

See how GLM Brand Affiliation Services can help your organization; call 1.512.815.8836 or email info@LanguageMonitor.com

Obama’s “Doing Just Fine” Internet Meme Surpasses ‘Mission Accomplished’

Obama’s ”Private Sector  doing just fine” now an Internet Meme

Comparisons to Bush’s “Mission Accomplished”  Proliferate

Measures Level II the five level-Internet-Meme Intensity Index (IMII)

Austin, Texas, June 9-11, 2012.  The Internet Meme that ignited when President Obama pronounced  ”The private sector is doing just fine,” at his  Friday news conference is now at Level II on the Global Language Monitor’s five-level InternetMeme Intensity Index (IMII).  One proliferating image conflates George W. Bush’s ‘Mission Accomplished’ photo with Obama’s face intruding onto the scene.  Though this montage has been in circulation for some time, it was given new life from the president’s remarks in his June 8  news conference.

Bush’s  ’Mission Accomplished’ I-meme is one of the earliest political memes ever recorded, though the president, himself, never actually uttered those words on May 1, 2003.  GLM receives frequent queries, even from the news media, asking when and where those words were recorded.

Bush delivered his prepared text focusing on ‘end of major combat operations’  from the deck of the USS Abraham Lincoln some thirty miles off the coast of San Diego.  In the background, was the typical banner that is arrayed on ships returning from combat operations:   Mission Accomplished.

In the analysis, GLM found that Obama cross-referenced with “mission accomplished” citations, surpass those related to Bush by a 9:7 margin.

“Internet Memes can spread quickly or build slowly.  The ‘Doing Just Fine’ meme is in a position to build through the November elections, depending, of course, on the ability of the Obama team to deflate it, and the Romney’s team to encourage its propagation,” said Paul JJ Payack, GLM’s president and chief word analyst.

“However, one thing is certain, once a meme ‘ignites,’  it follows its own rules and it future path is not always easy to predict.”

The life cycle of an I-Meme typically  follows four stages: 1) Ignition, 2) Verification, 3) Launch, and 4) Propagation.
The last I-Meme crossing the threshold for measurement  was the ‘Jolie Leg’ meme ignited during the Academy Award ceremonies last Spring.

Since its ignition, the ‘Doing Just Fine’ meme climbed to Level 2 (out of 5) on the GLM Internet Meme Intensity Index  (IMII).  GLM will continue to monitor the I-meme as it propagates and evolves.

GLM used NarrativeTracker 2.0 for this analysis.  NT2.0 is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 200,000 print and electronic global media, as well as new media sources, as they emerge.

About Global Language Monitor

Austin-based Global Language Monitor is the pioneer in web-based media analytics.  Founded in Silicon Valley, GLM collectively documents, analyzes and tracks trends in language usage worldwide, with a particular emphasis upon the English language.

For information on GLM’s Internet Meme Tracking Services and the Internet Meme Intensity Index, call 1.512.815.8836, go to www.LanguageMonitor.com , call 1.512.815.8836 or email pjjp@post.harvard.edu.

Contact

Phone:  +1.512.815.8836 (GMT -6:00)

Email:

For the Editor:  editor@MetaNewswire.org

For Paul JJ Payack: pjjp@post.Harvard.edu

For Algorithmic Products: info@TrendTopperMediaBuzz.com

Skype: pauljjpayack

@pauljjpayack PJJP Personal Twitter

@Languagemonitor GLM Company Twitter

Kate Middleton ‘Brand’ Tops London Olympics Sponsors in New Brand Affiliation Study

The Duchess Effect Meets the London Olympics

Kate previously helps London achieve Top Global Fashion Capital status

…  after toppling Lady Gaga for Top Fashion Buzzword

The Duchess
The Duchess

Austin, Texas. May 17, 2012 .  The Duchess Effect Meets the Summer Games, indeed.  According to the Global Language Monitor’s  London 2012 Ambush Marketing May 15 Update, even the Summer Games are encountering the Duchess Effect.  The GLM Brand Affiliation Index (BAI), when linked with London  2012, Kate Middleton had a closer brand affiliation that a number of top sponsors including Coke, Adidas, BA and Panasonic, among others.

This again demonstrates the power of the ‘Kate Middleton Brand’.  A Tier 1 Olympic sponsor pays about $160 million for the privilege, plus the attendant advertising fees promoting the relationship that can cost upwards of $500 million over the four-year arrangement.

This would suggest that the Kate Middleton Brand could be valued at nearly a billion dollars or more, just in relationship to Summer Games.

“This can be viewed as a two-edged sword for Sebastian Coe and the International Olympic Committee (IOC),” said Paul JJ Payack, president and chief word analyst for the Global Language Monitor.

“On the one hand, the Duchess of Cambridge and her husband, are Olympic Ambassadors; on the other hand the Kate Middleton ‘brand scores’ higher that nearly half the paying sponsors, such as, Coke, Adidas, and BA, among many others.”

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The official Olympic sponsors are divided into three tiers: Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

Earlier this year, the former Kate Middleton has already helped propel London to the Top Global Fashion Capital ranking for 2011 and was named the Top Fashion Buzzword for 2012 topping even Lady Gaga, the previous year’s winner.

The Official Olympic Mascots, Wenlock and Mandeville, fashioned from drops of steel, appear to pose little threat to Kate’s reign.

The London 2012 Mascots
The London 2012 Mascots

For these rankings, concluded on May 1, 2012, GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

GLM has been tracking the Olympics since the Athens Games in 2004 and ambush marketing since the Beijing Games in 2008.  For London 2012, GLM began tracking the three tiers of official sponsors since the third quarter of 2011.

.

GLM also tracks the brand equity of the athletes before and during the Games.

.

About Global Language Monitor:  ”We Tell You What the Web is Thinking”

Customized GLM Ambush Marketing Rankings are released monthly up to and following London 2012.  The Ambush Marketing London 2012 May 15 Update report features dozens of charts representing the interrelationship of each company to the Olympic Brand, their competitors and their partners. In addition, the reports contain exclusive and individualized Narrative Tracker analyses, the most advanced trend tracking analytics available. For more information, individualized reports, or a monthly subscription, call +1.512.815.8836 or email info@LanguageMonitor.com.

Olympic Ambush Marketers Continue to Dominate London 2012

Nike over Adidas; BA Trails Three Competitors; Subway and Pizza Hut Top McDonald’s


Kate Middleton ‘Brand’ Tops Coke, Adidas, and BA

Austin, Texas. Weekend May 4-6, 2012.  Ambush Marketers continue to dominate the run-up to the London Summer Games.  In fact ‘non-affiliated marketers’ took 27 of the top 50 spots measuring effective brand activation by the Global Language Monitor’s Brand Affiliation Index (BAI).

This despite the recent tightening of the rules by the IOC,  The GLM BAI rankings are not simply a matter of pride or bragging rights but rather a battle for brand equity and the consumer’s mind and the billions of dollars committed to the IOC, which are primarily used to fund the Games.

.

“The Olympic movement it is not immune to the historic shifts in communications affecting all institutions worldwide,” said Paul JJ Payack, founding president of the Global Language Monitor. “The seemingly all-pervasive media ensure that the flow of information can be stopped neither by national boundaries nor institutional gatekeepers.   There is no reason to think that marketing activities are immune from such forces.  In fact, marketing has been one of the foremost purveyors of new media technology.”

For these rankings GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The GLM Brand Affiliation Index for this analysis, ranged from a high of 524.45 to a low of 1.49.  The higher the score, the closer the brand affiliation with an event.

GLM has been tracking ambush marketing at the Olympics since the Beijing Games in 2008.  For London 2012, GLM began the three tiers of official sponsors since the third quarter of 2011.  These results are based on a study concluded on May 1,  2012.

With its Branded Individual Index (BII) GLM also tracks the brand equity of the athletes before and during the Games.

The official Olympic sponsors are divided into three tiers:  Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

To schedule a confidential consultation, call +1.512.815.8836.

For these rankings, encompassing the first quarter of 2012, GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The top findings include:

  1. McDonald’s is in a tough fight, ranking behind Subway and Pizza Hut, but beating KFC.
  2. Ambusher Nike leads Partner Adidas by a wide margin.
  3. British Airways trails ambushers Lufthansa, United and Air France in the rankings.
  4. Royal Philip outpaced ever-strong GE.
  5. P&G continues to crush ambush competitors as it did in Vancouver.
  6. Ambusher Ericsson Over Supporter Cisco by a 3:1 margin.

The Duchess Effect Meets the Summer Games

One interesting side note is that even the Summer Games are encountering the Duchess Effect.  The GLM BAI analysis showed that when linked with London  2012, Kate Middleton had a closer brand affiliation than a number of top sponsors including Coke, Adidas, BA and Panasonic, among others.

This again demonstrates the power of the ‘Kate Middleton Brand’.  A Tier 1 Olympic sponsor pays about $160 million for the privilege, plus the attendant advertising fees promoting the relationship that can cost upwards of $500 million over the four-year arrangement.  This would suggest that the Kate Middleton Brand could be valued at nearly a billion dollars or more, just in relationship to Summer Games.
..

The Top Ten Official Olympic Sponsors by BAI are listed below.

1 Arcelor Mittal Supporter
2 EDF energy Partner
3 BT Group Partner
4 Thomas Cook Supporter
5 UPS Supporter
6 Lloyds TSB Partner
7 Cadbury Supporter
8 BP Partner
9 P&G IOC
10 ATOS IOC

..

The Top Ten non-Olympic Affiliated Marketers by BAI are listed below.

1 Centrica AMB OP
2 Eon Energy UK AMB OP
3 Barclaycard AMB IOC
4 Schroders AMB OP
5 Royal Philips AMB IOC
6 EI DuPont AMB IOC
7 Kraft AMB SUP
8 Ericsson Comm AMB SUP
9 Subway AMB IOC
10 Lufthansa AMB OP

.

The Top Twenty Combined Olympic Sponsors and Non-Affiliated Marketers Ranked by BAI.

1 Arcelor Mittal Supporter
2 EDF energy Partner
3 BT Group Partner
4 Centrica AMB OP
5 Eon Energy UK AMB OP
6 Thomas Cook Supporter
7 Barclaycard AMB IOC
8 UPS Supporter
9 Schroders AMB OP
10 Lloyds TSB Partner
11 Cadbury Supporter
12 BP Partner
13 Royal Philips AMB IOC
14 P&G IOC
15 ATOS IOC
16 EI DuPont AMB IOC
17 Kraft AMB SUP
18 Ericsson Comm AMB SUP
19 Subway AMB IOC
20 Lufthansa AMB OP

.

The GLM Brand Affiliation Index for this analysis, ranged from a high of 524.45 to a low of 1.49.  The higher the score, the closer the brand affiliation with an event.

GLM has been tracking ambush marketing at the Olympics since the Beijing Games in 2008.  For London 2012, GLM began the three tiers of official sponsors since the third quarter of 2011.  These results are based on a study concluded on March 31,  2012.

With its Branded Individual Index (BII) GLM also tracks the brand equity of the athletes before and during the Games.

The official Olympic sponsors are divided into three tiers:  Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

Customized GLM Ambush Marketing Rankings are released monthly up to and following London 2012.  The Ambush Marketing London 2012 report features dozens of charts representing the interrelationship of each company to the Olympic Brand, their competitors and their partners. In addition, the reports contain exclusive and individualized Narrative Tracker analyses, the most advanced trend tracking analytics available. For more information, individualized reports, or a monthly subscription, call +1.512.815.8836 or email info@LanguageMonitor.com

About Global Language Monitor:  ”We Tell You What the Web is Thinking”
Founded in Silicon Valley, Austin, Texas-based GLM collectively documents, analyzes and tracks trends worldwide, with a particular emphasis upon the English language.

GLM employs proprietary ‘algorithmic methodologies’ such as the NarrativeTracker for global Internet and social media analysis.  NarrativeTracker is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time.

NarrativeTracker analyzes the Internet, blogosphere, the top 175,000 print and electronic global media, as well as new media sources, as they emerge.  For more information, individualized reports, or a monthly subscription, call +1.512.815.8836 or email info@LanguageMonitor.com


Summer/Spring 2012 Rankings

No. 1 MIT first Tech School to top rankings

Game changing OpenCourseWare propels MIT to the highest score ever measured

Top 415 US Colleges and Universities (Six Universities Added April 6th)

Volatility evident as educational consumers are presented with more choices

Penn State stumbles but holds onto a top ranking

Richmond Tops all Colleges

.

Austin, Texas, April 4, 2012 (Updated April 16)  – MIT topped Harvard for the top ranking of American universities by Internet

Media Buzz according to the Global Language Monitor.

This was the first time a technical institute topped the rankings; MIT did so by the largest distance ever measure in the history of the TrendTopper Rankings.

Also, in the first major rankings since the Penn State scandal, the school stumbled but held onto a top ranking.

.

This is the eighth TrendTopper MediaBuzz ranking over the preceding five years; the rankings are conducted every nine months.

In the University Division, MIT was followed by Harvard, with the highest PQI differential between No. 1 and No, 2 ever recorded.  The University of Chicago took its usual position in the Top Ten, this year at No. 3, followed by Columbia University and past No. 1, the University of Wisconsin–Madison.  Always strong Cornell moved up to No. 6, while UCLA took the top spot in California besting Stanford.  Yale and the University of Texas-Austin Rounded out the Top Ten.

MIT gained the top spot apparently from the global buzz surrounding their announcement of their OpenCourseWare program.  OpenCourseWare  povides the same information available to MIT students to the world-at-large.  Not only can anyone, anywhere take M.I.T. courses online free of charge, they can  also earn certificates certifying mastery of the subject matter.

If  the book does not download automatically, call 1.512.815.8836 and specify 1) the Fall/Winter Guide Student Edition, 2) the Spring/Summer Student Edition, or 3) The Enrollment Management Edition, for college executives who need to know the complete data for their school and that of their competitors.

“The higher education world is in the midst of a major upheaval that has only begun to sort itself out. You can’t have an institution of MIT’s stature give away its product for free, or millions of students opting for on-line schools or educations provided by for-profit organization, and of course the globalization of higher ed and not record significant change.  In fact you need a seismograph to better understand the shifting of the educational plates, once long thought stable,” said Paul JJ Payack, president and Chief Word Analyst of GLM.  This is the fifth year and eighth edition of the TrendTopper MediaBuzz Rankings.

Penn State’s stumble came in the wake of the child sex-abuse scandal in November that tarnished the legend of one of the most revered, and successful, major college football programs in the nation. Of concern to GLM was whether the scandal would dramatically increase the number of web citations, however the opposite was the case, as happened when Harvard took a massive hit to its endowment a few years ago. Significantly, only 3.42 percent of the global citations were considered of negative sentiment, so Penn State held onto a high ranking.

The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 215 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.

The Top Universities by TrendTopper MediaBuzz with current ranking and change from last ranking follow:

1.  Massachusetts Institute of Technology (5)

2.  Harvard University  (-1)

3.  University of Chicago (+4)

4.  Columbia University (0)

5.  University of Wisconsin—Madison (+9)

6.  Cornell University (+4)

7.  University of California—Los Angeles (+10)

8.  Stanford University  (-1)

9.  Yale University  (+4)

10. University of Texas—Austin (-2)

11. University of Washington (0)

12. University of Pennsylvania (+4)

13. University of Michigan—Ann Arbor (-3)

14. University of California–Berkeley (-12)

15. Princeton University (+1)

16. Ohio State University—Columbus (+13)

17. University of California — Davis (+2)

18. Indiana University—Bloomington (+6)

19. Virginia Tech (+18)

20. New York University (+3)

21. Duke University (+6)

22. University of California—San Diego  (+3)

23. Georgia Institute of Technology (-2)

24. Johns Hopkins University (+7)

25. University of Virginia (+11)


For all 210 Universities and Master-degree granting colleges, go here.

University of Richmond tops all  colleges

In the college rankings the University of Richmond completed its long climb to the top.

Reflecting the healthy distribution of ‘Little Ivies’ across the nation landscape, Richmond is the sixth different college to take the top spot since these rankings began, which now have been represented by the South (Richmond and Davidson), the West (Colorado College), the East (Williams and Wellesley College) and the Midwest (Carleton College).  Wellesley was also the only Women’s College to top a general college ranking.  Richmond Williams switched places with Smith, Bucknell and Union coming on strong.  Amherst, Colorado College, Oberlin College, The Cooper Union and the Pratt Institute rounded out the Top Ten.

The Top Universities by TrendTopper MediaBuzz with current ranking and change from last ranking follow:

1.  University of Richmond (+2)

2. Williams College (+1)

3. Smith College  (+18)

4. Bucknell University  (+19)

5. Union College  (+3)

6. Amherst   (+13)

7. Colorado College   (+21)

8. Oberlin College   (+20)

9. The Cooper Union  (+28)

10. Pratt Institute   (+12)

11.   Colgate University (+37)

12.   Wellesley College  (+14)

13.   Occidental College (+27)

14.   Middlebury College  (+16)

15.   The Juilliard School  (+8)

16.   Davidson College (+26)

17.   School of the Art Institute of Chicago   (+22)

18.   Pomona College   (+6)

19.   United States Military Academy   (+24)

20.   Vassar College   (+29)

21.   Emerson College (+45)

22.   Bowdoin College   (+17)

23.   Carleton College   (+9)

24.   United States Naval Academy   (+32)

25.   Hamilton College   (+38)

.

The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.

Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings.  Also incorporated into the rankings are ‘for profit” (University of Phoenix) and online institutions, such as Capella and Walden.  This is to provide true comparisons between and among the various types of post-secondary institutions now available to the discerning educational consumers. The full rankings  include positive or negative movement, and MediaBuzz Velocity and Momentum that reveal how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other competitors.

Methodology

The  TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.

TrendTopper MediaBuzz utilizes a  mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge.  The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.

What Others are Saying:

Colleges, Ranked by ‘Media Buzz’

By Eric Hoover

A savvy enrollment manager once told me that a crucial part of his job was getting his college’s name in newspapers and magazines. After all, he said, the more people see an institution’s name, the more familiar it becomes, and the more attractive it seems to prospective students.

He was describing “buzz,” something most colleges crave. In case you didn’t know, the Global Language Monitor will measure it for you.

The  Summer / Spring 2012 Edition now includes over 400 schools, including specialty, Art, Design, Music, online, and for-profit institutions.  It  includes positive or negative movement vs the competition.  It also ranks school by MediaBuzz Velocity and Momentum that tells how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other colleges.

 

Colleges

Summer/Spring 2012 Rankings

No. 1 MIT first Tech School to top rankings

Game changing OpenCourseWare propels MIT to the highest score ever measured

.

Volatility evident as educational consumers are presented with more choices

Penn State stumbles but holds onto a top ranking

.

Richmond Tops all Colleges

Austin, Texas, April 4, 2012 – MIT topped Harvard for the top ranking of American universities by Internet Media Buzz according to the Global Language Monitor.  This was the first time a technical institute topped the rankings; MIT did so by the largest distance ever measured in the history of the TrendTopper Rankings.  Also, in the first major rankings since the Penn State scandal, the school stumbled but held onto a top ranking.  This is the eighth TrendTopper MediaBuzz ranking over the preceding five years. The rankings are conducted every nine months.

In the University Division, MIT was followed by Harvard, with the highest PQI differential between No. 1 and No, 2 ever recorded.  The University of Chicago took its’ usual position in the Top Ten, this year at No. 3, followed by Columbia University and past No. 1, the University of Wisconsin–Madison.  Always strong Cornell moved up to No. 6, while UCLA took the top spot in California besting Stanford.  Yale and the University of Texas-Austin Rounded out the Top Ten.

MIT gained the top spot apparently from the global buzz surrounding their announcement of their OpenCourseWare program. OpenCourseWare  povides the same information available to MIT students to the world-at-large.  Not only can anyone, anywhere take M.I.T. courses online free of charge, they can  also earn certificates certifying mastery of the subject matter.

“The higher education world is in the midst of a major upheaval that has only begun to sort itself out. You can’t have an institution of MIT’s stature give away its product for free, or millions of students opting for on-line schools or educations provided by for-profit organization, and of course the globalization of higher ed and not record significant change.  In fact you need a seismograph to better understand the shifting of the educational plates, once long thought stable,” said Paul JJ Payack, president and Chief Word Analyst of GLM.  This is the fifth year and eighth edition of the TrendTopper MediaBuzz Rankings.

Penn State’s stumble came in the wake of the child sex-abuse scandal in November that tarnished the legend of one of the most revered, and successful, major college football programs in the nation. Of concern to GLM was whether the scandal would dramatically increase the number of web citations, however the opposite was the case, as happened when Harvard took a massive hit to its endowment a few years ago. Significantly, only 3.42 percent of the global citations were considered of negative sentiment, so Penn State held onto a high ranking.

The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 215 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.The Top Universities with current ranking and change from last ranking follow:

1.  Massachusetts Institute of Technology (5)

2.  Harvard University (-1)

3.  University of Chicago (+4)

4.  Columbia University (0)

5.  University of Wisconsin—Madison(+9)

6.  Cornell University (+4)

7.  University of California—Los Angeles (+10)

8.  Stanford University(-1)

9.  Yale University  (+4)

10. University of Texas—Austin(-2)

11. University of Washington (0)

12. University of Pennsylvania (+4)

13. University of Michigan—Ann Arbor(-3)

14. University of California–Berkeley (-12)

15. Princeton University (+1)

16. Ohio State University—Columbus (+13)

17. University of California — Davis (+2)

18. Indiana University—Bloomington (+6)

19. Virginia Tech (+18)

20. New York University (+3)

21. Duke University (+6)

22. University of California—San Diego(+3)

23. Georgia Institute of Technology (-2)

24. Johns Hopkins University (+7)

25. University of Virginia (+11)

For all 210 Universities and Master-degree granting colleges, go here.

University of Richmond tops all  colleges

In the college rankings the University of Richmond completed its long climb to the top.

.

Reflecting the healthy distribution of ‘Little Ivies’ across the nation landscape, Richmond is the sixth different college to take the top spot since these rankings began, which now have been represented by the South (Richmond and Davidson), the West (Colorado College), the East (Williams and Wellesley College) and the Midwest (Carleton College).  Wellesley was also the only Women’s College to top a general college ranking.  Richmond Williams switched places with Smith, Bucknell and Union coming on strong.  Amherst, Colorado College, Oberlin College, The Cooper Union and the Pratt Institute rounded out the Top Ten.

The Top Universities by TrendTopper MediaBuzz with current ranking and change from last ranking follow:

1. University of Richmond (+2)

2.Williams College (+1)

3.Smith College  (+18)

4.Bucknell University  (+19)

5.Union College  (+3)

6.Amherst   (+13)

7.Colorado College   (+21)

8.Oberlin College   (+20)

9.The Cooper Union  (+28)

10.Pratt Institute   (+12)

11.   Colgate University (+37)

12.   Wellesley College  (+14)

13.   Occidental College (+27)

14.   Middlebury College  (+16)

15.   The Juilliard School  (+8)

16.   Davidson College (+26)

17.   School of the Art Institute of Chicago   (+22)

18.   Pomona College   (+6)

19.   United States Military Academy   (+24)

20.   Vassar College   (+29)

21.   Emerson College (+45)

22.   Bowdoin College   (+17)

23.   Carleton College   (+9)

24.   United States Naval Academy   (+32)

25.   Hamilton College   (+38)

For a complete list of all 200 colleges, go here.

The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.

Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings.  Also incorporated into the rankings are ‘for profit” (University of Phoenix) and online institutions, such as Capella and Walden.  This is to provide true comparisons between and among the various types of post-secondary institutions now available to the discerning educational consumers. The full rankings  include positive or negative movement, and MediaBuzz Velocity and Momentum that reveal how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other competitors.

Methodology

The  TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.

TrendTopper MediaBuzz utilizes a  mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge.  The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.

What Others are Saying:

Colleges, Ranked by ‘Media Buzz’

By Eric Hoover

A savvy enrollment manager once told me that a crucial part of his job was getting his college’s name in newspapers and magazines. After all, he said, the more people see an institution’s name, the more familiar it becomes, and the more attractive it seems to prospective students.

He was describing “buzz,” something most colleges crave. In case you didn’t know, the Global Language Monitor will measure it for you.

.

Fall 2010/Winter 2012 Edition

Top 300 US Colleges by Internet Media Buzz:

.

Harvard Returns to the top

By: admin
Published: August 30th, 2011

Harvard Returns to the top, beating Northwestern and Berkeley

 

But Big Ten Beats Ivies:  8-6 in the Top 50

 

Williams Tops Richmond as No.1 in the College Category

 

Austin, Texas, September 3 – After four tries, Harvard returned to the top ranking of American universities by Internet Media Buzz, edging out a strong challenge by Northwestern.  The University of California, Berkeley, Columbia, Caltech, and MIT – all finishing within 1% of each other – took the No. 3 through No. 6 positions.  Stanford returned to the Top Ten at No. 7, followed by the ever-strong Chicago, the University of Texas, and Cornell.

Following were Michigan, the University of Washington, Penn State, Yale, and Wisconsin.    Rounding out the Top Twenty were Princeton, Penn, UCLA, Cal Davis, and Georgia Tech.

“The TrendTopper MediaBuzz Rankings measure an institution’s perceived value using the same methodologies used to compare any other products of value, such as BMW vs. Mercedes,” said Paul JJ Payack, the president of the Global Language Monitor.  “GLM’s TrendTopper MediaBuzz Rankings removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.”

In a remarkable demonstration of the growing influence of the Public Ivies, some fourteen of the Top Thirty schools are public institutions, and now include eight Big Ten schools, six from the Ivy League (Brown and Dartmouth were the exceptions), three Technological Institutes – and four from California’s fabled University system.

Overall, the University of California system, as a whole continues to dwarf all other academic associations, leagues and conferences.  This is a fine tribute to a system that has had to endure a continued series of budget cuts and cutbacks.

The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.  This exclusive ranking is based upon GLM’s Narrative Tracking technology.  NarrativeTracker analyzes the Internet, blogosphere, the 75,000 print and electronic media, as well as new social media sources (such as Twitter).

 

The Top 25 Universities by Internet Media Buzz

Rank/University/Last/Comment

1.  Harvard University (3) – Dr. Faust sets things aright and Harvard again assumes the No. 1 spot in the survey.

2.  Northwestern University (31) – Catapults to No.2 while leading the Big Ten charge up the rankings.

3.  University of California, Berkeley (8) – Cal considers itself THE University of California and the rankings back this up.

4.  Columbia University (5) – Columbia has never finished out of the Top 10 in the TrendTopper rankings.

5.  California Institute of Technology (19) – CalTech nips its East Coast competitor for top tech honors.

6.  Massachusetts Institute of Technology (4) – The former ‘Boston Tech’ rejected Harvard’s repeated entreaties to merge in the late 19th century.

7.  Stanford University (11) – The former ‘Harvard of the West’ has long emerged from Cantabrigia’s fabled shadow.

8.  University of Chicago (2) – Dropped out of the Big Ten in the late 1930s; loss of big-time football doesn’t seem to have hurt their rankings.

9.  University of Texas, Austin (10) – It new branding, “What starts here, changes the world’ is more than a slogan.

10.  Cornell University (7) – Few know that the Ivy titan is also a Land Grant institution.

11.  University of Michigan, Ann Arbor (6) – Took top honors twice in previous surveys.

12.  University of Washington (17) – U Dub, as it is affectionately known, is the emerging powerhouse of the Northwest.

13.  Pennsylvania State University (24) — Penn State’s new identity campaign has evidently been quite successful.

14.  Yale University (9) – Vassar declined an invitation to merge with Yale in 1966.

15.  University of Wisconsin, Madison (1) – Had a very strong global media run during the previous cycle.

16.  Princeton University (12) – The First Lady’s Alma Mater was originally known as the College of New Jersey.

17.  University of Pennsylvania (22) – The Wharton School greatly strengthens Penn’s brand equity.

18.  University of California, Los Angeles (16) – Tops in LaLa Land, though USC is making great strides forward.

19.  University of California, Davis (13) – Originally established as the agricultural extension of UC Berkeley known as the University Farm.

20.  Georgia Institute of Technology (27) – The Yellow Jackets ramble into the Top 20.

21.  Georgetown University (14) – Once again, the Top Catholic University in the land.

22.  New York University (18) – Growing global ambitions reflected in the global media.

23.  Indiana University, Bloomington (46) – Steadily gaining in prestige and the rankings reflect it.

24.  Boston College (39) – A generation ago, the Flutie Effect launched the school on its present stellar trajectory.

25.  University of California, San Diego (23) – UCSD receives about a billion dollars a year in research grants.

.

.

The Top 25 Colleges by TrendTopper MediaBuzz

The College category also produced a new No. 1,   Williams College of Massachusetts as a strong No. 1 in the College Division.  (Little Three companion schools Amherst and Wesleyan claimed the No. 7 and thirteen spots, respectively.)

Williams is the fifth different college to take the top spot since these rankings began, which now have been represented by the South (Davidson), the West (Colorado College), the East (Wellesley College) and the Midwest (Carleton College).  Wellesley was also the only Women’s College to top a general college ranking.

In another first, three of the Claremont Colleges finished in the Top Ten:  No. 4 Claremont McKenna, No. 5 Harvey Mudd, and No. 6 Pomona.  In addition, another Claremont College, Scripps — the Women’s College, finished at No. 18.

.

Rank / Colleges Fall 2011

1.  Williams College – The Ephs (or is it Blue Cows?) set the standard, once again, however a first in Internet MediaBuzz..

2.  University of Richmond — Richmond looking stronger and stronger in the classroom,  the athletic field and the media.

3.  Union College – A sometimes overlooked gem of a school making strides in the Internet age.

4.  Claremont McKenna College – CMC marks the beginning of the Claremont Colleges surge.

5.  Harvey Mudd College – One of the top technical schools in the nation finally getting it due.

6.  Pomona College – Perhaps the most akin to Williams on the list (minus the SoCal climate and beaches).

7.  Wesleyan University – Firmly wedged between Williams and Amherst, as is its usual fate.

8.  The Juilliard School – A school that truly deserves to be in the nation’s Top Ten, though it is often relegated to ‘Unranked’ or ‘Other’ categories.

9.  Carleton College – A past No.1 that continues to gain in global reputation.

10.  Bates College – With Colby and Bowdoin, one of the three little Ivies from the state of Maine.

11.  Pratt Institute – Pratt’s mission is to educate artists and creative professionals and, indeed, that is what it does.

12.  Amherst College – Always lurking near the top of the Liberal Arts College rankings.

13.  Wellesley College – The only Woman’s College to achieve No. 1 in any comprehensive national rankings.

14.  Bryn Mawr College – Katy Hepburn would be proud of how the little school has come of age (125thanniversary).

15.  Middlebury College – Such a large global footprint for such a small school.

16.  Bowdoin College – Used to boast of being the first US college to witness the sunrise.

17.  Smith College – The women’s school of the Five Colleges Consortium around Amherst, Massachusetts.

18.  Scripps College – Yet another of the Claremont Colleges to emerge into the top ranks.

19.  Bucknell University – Bucknell is the largest private Liberal Arts college in the nation and its outsized reputation is beginning to reflect this fact.

20.  Oberlin College – From the Arb to the Arch the college holds many firsts in American academic history, such as the first co-ed college to graduate a woman.

21.  Colorado College – CC, of Block Plan fame, was the first No. 1 west of the Mississippi.

22.  School of the Art Institute of Chicago – SAIC deserves to be in the top reaches of any serious collegiate ranking.

23.  Babson College – Specialized in entrepreneurship before entrepreneurship was cool.

24.  United States Military Academy – Army and Navy were considered part of the traditional Ivy League a century before the Ivy Group sports conference was formed.

25.  United States Air Force Academy –  Service Academies are amazingly unranked by US News and others

The Top Specialty Schools.

Top Engineering Schools:   CalTech, MIT, Georgia Tech (College: Harvey Mudd)

Top Online/For Profit Schools: the University of Phoenix.

Top Business School:  Babson College

Top Christian School:  Wheaton College, IL

Top Military Academy: United States Military Academy

Top Multi-disciplinary Art & Design School:  Pratt Institute

Top School of Art:  School of the Art Institute of Chicago (SAIC)

Top Music School: the Julliard School

Top Catholic University:  Georgetown University

Top Catholic College: College of the Holy Cross

 

About The Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.  Since 2003, GLM has launched a number of innovative products and services monitoring the Internet, the Blogosphere, Social Media as well as the Top 75,000 print and electronic media sites.

-30-30-30-

.

.

 

2011 TrendTopper MediaBuzz Internet “Brand Equity” Rankings

 

 

 

 

 

 

Wisconsin Tops Chicago and Harvard in Universities; Davidson over Occidental and Williams in Colleges

.


Historic Re-alignment of what is considered an ‘elite’ school

.

AUSTIN, Texas December 30, 2010  – The University of Wisconsin at Madison, one of the nation’s most storied land-grant institutions, leapt over Chicago, Harvard, MIT, Columbia and two-time defending No. 1 (and fellow Big Ten academic  powerhouse) Michigan, as the Top University according to the TrendTopper MediaBuzz Internet analysis released by the Global Language Monitor.

There have now had three different schools taking the top spot for Universities in the last three years:  Harvard, Michigan and now Wisconsin.  As for Harvard, it slipped to No. 3, while the University of Chicago moved into the No. 2 spot.  Cornell University and the University of California at Berkeley broke into the Top Ten, knocking out Stanford and Princeton.  UCLA also fell out of the Top Ten.  Other big movers included Georgetown, California-Davis and CalTech, each moving up ten or more spots.

“The ‘flight to quality’ continues unabated.  The savvy consumer of the education marketplace appears centered on the price-sensitive ‘public ivies’ and technology-centered schools, as well as on-line alternatives.  The solidly performing ‘little Ivies’ are now now fairly well distributed across the country– and are holding their own,” said Paul JJ Payack, President of the Global Language Monitor.”  One  aftermath of the recent recession is that consumers understand that it is smart not to accept ‘retail pricing’ and that colleges are no different in this regard from any other institution.”

For Previous TrendTopper MediaBuzz College Rankings go here

The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. It is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions. GLM’s TrendTopper MediaBuzz Rankings actually removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.

The  TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Liberal Arts Colleges. The schools were ranked in the last week of December with a mid-year snapshot, and the last day of 2009 as the base.

TrendTopper MediaBuzz utilizes Narrative Tracking technology that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 75,000 print and electronic media.  The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.

The Top Twenty Universities by the TrendTopper MediaBuzz Internet rankings follow.

1.   Univ. of Wisconsin—Madison

2.   University of Chicago

3.   Harvard University

4.   Mass. Institute of Technology

5.   Columbia University

6.   Univ. of Michigan—Ann Arbor

7.   Cornell University

8.   University of California–Berkeley

9.  Yale University

10.   University of Texas—Austin

11.   Stanford University

12.   Princeton University

13.   University of California — Davis

14.   Georgetown University

15.   Duke University

16.   University of California—Los Angeles

17.   University of Washington

18.   New York University

19.   California Institute of Technology

20.   Johns Hopkins University

The Top Ten Universities now include four Ivy League schools, four Public Ivy’s (two from the Big Ten), one technological institute and the always formidable University of Chicago.

We have now three different schools taking the top spot for Universities in the last three Years:  Harvard, Michigan and now Wisconsin.

As for Harvard, it slipped to No. 3, while the University of Chicago moved into the No. 2 spot. Cornell University and the University of California at Berkeley broke into the Top Ten, knocking out Stanford and Princeton.  UCLA also fell out of the Top Ten.

Other big movers included Georgetown, California-Davis and CalTech, all moving up ten or more spots.

The College category also produced a new No. 1, Davidson College of North Carolina.  This is the fourth different college to take the top spot since these rankings began which now have been represented by the West (Colorado College), the East (Wellesley College) and the Midwest (Carleton College).  Wellesley was also the only Women’s College to top a general college ranking.

Davidson, as well as L.A.’s Occidental College (where President Obama spent his first year in college) both leapt over the Little Three (Amherst, Williams and Wesleyan University) as well as all three previous No. 1’s:  Carleton College, Wellesley College, and Colorado College.

The Top Twenty Colleges by the TrendTopper MediaBuzz Internet rankings follow.

1.   Davidson College

2.   Occidental College

3.   Williams College

4.   Wesleyan University

5.   Carleton College

6.   Amherst College

7.   Bucknell University

8.   Oberlin College

9.   United States Air Force Academy

10.  Pomona College

11.  Wellesley College

12.  Juilliard School of Music

13.   Vassar College

14.   Pratt Institute

15.   United States Military Academy

16.   Smith College

17.   Bowdoin College

18.   College of the Holy Cross

19.   Claremont McKenna College

20.   Bryn Mawr College

The Top Ten among colleges included Bucknell, Oberlin, Pomona and the US Air Force Academy.  The Top Twenty included the Little Three, four of the former Seven Sisters (though Vassar is now co-ed), two Patriot League schools, two US Service Academies, the top Catholic College in the US (College of the Holy Cross), two of the Claremont Colleges, and two schools that are not included in the traditional college rankings:  the Juilliard School and Pratt Institute, both in New York City.

The TrendTopper MediaBuzz Rankings are the only to  include specialty schools, such as Art, Business, Design, Music, as well as Internet-based (and for-profit)   All these were included in the College category with the exception of the online university, which was assigned to the University category.

In addition, the BOC notation signifies Best of Class; it is noted for those schools that are either first in the overall ranking, or first in a specific classification.

Top in the US/Best of Class (BOC) designation was awarded for:

•  Top University: University of Wisconsin, Madison

•  Top College: Davidson College

•  Top Engineering Hybrid School: The Cooper Union

•  Top Business: Babson College

•  Top Art and Design School: Pratt Institute

•  Top Art School: School of the Art Institute of Chicago (SAIC)

•  Top Music School: The Juilliard School

•  Top Online University: University of Phoenix

•  Top Christian School: Wheaton College, Illinois

•  Top Catholic College: College of the Holy Cross

• Top Catholic University: Georgetown University

• Top Service Academy: United States Air Force Academy

•  Top Outré College (New Category): Oberlin

The rankings also include the Biggest Movers for both colleges and universities and the Top States for Top Colleges.

The Universities that gained the most ‘media momentum’ since our last analysis were:

1.  Worcester Polytechnic Institute

2.  Miami University—Oxford

3.  Lehigh University

4. Cal Poly—San Luis Obispo

5. University of California—Irvine

6. CUNY-Queens

7. Georgetown University

8. Mills College

9. University of Denver

10. Rice University

The Colleges that have gained the most ‘media momentum’ since our last analysis were:

.

1.  Smith College

2.  Trinity College CT

3.  St. John’s College MD

4.  School of Visual Arts (NY)

5.  Fashion Institute of Technology

6.  St Lawrence University

7.  Swarthmore College

8.  Hampshire College

9.  Gettysburg College

10.  Oberlin College

In addition, each of the forty-two states with top colleges is listed with the combined rankings of colleges and universities within the state.

The top five states for top colleges, along with the number of top colleges within the states include:

1.  New York (45)

2.  California (30)

3.  Massachusetts (25)

4.  Pennsylvania (22)

5.  Illinois (12)

The 2011 TrendTopper MediaBuzz Internet Rankings contains all of the above information on the Top 300 US Colleges and Universities, with added detail.

About The TrendTopper MediaBuzz Rankings

GLM created the TrendTopper MediaBuzz Rankings to remove all bias that we saw as inherent in each of the other published rankings, be they peer assessments, the opinion of high school guidance counselors, the ratio of endowment to number of students, number of left-leaning professors, and all the rest.

The 53 page guide includes the following:

  1. Why another college guide; why TrendTopper MediaBuzz?
  2. Introduction – A New Reality
  3. Highlights for Winter/Spring 2011
  4. About TrendTopper MediaBuzz™
  5. Top Universities for Winter/Spring 2011
  6. Top Colleges for Winter/Spring 2011
  7. Universities with Greatest Change
  8. Biggest Movers – Universities
  9. Biggest Movers – Colleges
  10. Top States for Top Schools
  11. TrendTopper MediaBuzz Backgrounder

We found it highly interest that many institutions used our rankings as a validation of their recent reputation management decisions:

Harvard University: “Rankings highlight correlation between university prestige and media coverage … Indeed, the study seems to validate the Harvard Kennedy School’s recent decision to rebrand itself. Known as the Kennedy School of Government until last spring, the public policy and administration changed its shorthand so that it includes the word “Harvard”.

GLM’s College Reputation Management Services are part of our  TrendTopper Branding Services.

To learn more, click here.

Boston College: “University Spokesman Jack Dunn said, “Boston College’s ranking in this study serves as an affirmation of what we have long believed. Academic research and accomplishments along with media citations and this recent ranking are all affirmations of the growing steam of this university.” The major factors that contributed to BC’s high ranking were a well-published academic community, a strong public relations office, and a successful sports program in recent years.

Vanderbilt University: “… when prospective students, faculty, friends and neighbors hear ‘Vanderbilt’ they associate it with excellent academic programs, innovative research, world class health care, the best students, a gorgeous campus, a dynamic hometown, rockin’ athletics and more. And, by one measure at least, we’re succeeding.”

Chronicle of Higher Education: “[GLM’s TrendTopper analysis] is at least one measure of wealth, success and prestige,” Hoover said. “Even on campuses where presidents do not put too much stock into rankings themselves, it is something they must think about” because alums and top students pay attention to them. – Eric Hoover, marketing strategies, Chronicle of Higher Education, quoted in Harvard Crimson.

TrendTopper MediaBuzz University Rankings for Spring/Summer 2012

Five Universities were added to the list on April 6th.

Below are the top 215 University and Master-degree granting institutions for Spring/Summer 2012 ranked by their Internet Brand Equity as determined by GLM’s analytical methodologies.

 

The Top 215 Universities by Internet MediaBuzz for Spring/Summer 2012

Rank / University

1 Massachusetts Institute of Technology
2 Harvard University
3 University of Chicago
4 Columbia University
5 University of Wisconsin—Madison
6 Cornell University
7 University of California—Los Angeles
8 Stanford University
9 Yale University
10 University of Texas—Austin
11 University of Washington
12 University of Pennsylvania
13 University of Michigan—Ann Arbor
14 University of California–Berkeley
15 Princeton University
16 Ohio State University—Columbus
17 University of California — Davis
18 Indiana University—Bloomington
19 Virginia Tech
20 New York University
21 Duke University
22 University of California—San Diego
23 Georgia Institute of Technology
24 Johns Hopkins University
25 University of Virginia
26 Georgetown University
27 Boston College
28 University of Georgia
29 University of North Carolina—Chapel Hill
30 Boston University
31 George Washington University
32 Northwestern University
33 University of Southern California
34 University of Pittsburgh
35 University of Illinois—Urbana – Champaign
36 University of Minnesota
37 Brown University
38 University of Miami
39 University of Phoenix
40 University of California—Santa Barbara
41 Michigan State University
42 California Institute of Technology
43 Purdue University
44 University of California—Irvine
45 University of Iowa
46 Carnegie Mellon University
47 Vanderbilt University
48 Texas A&M University
49 University of Maryland—College Park
50 Syracuse University
51 Pennsylvania State University
52 University of Rochester
53 University of California—Santa Cruz
54 University of Notre Dame
55 University of Missouri—Columbia
56 University of California—Riverside
57 Iowa State University
58 Rutgers, the State University of NJ
59 University of Colorado—Boulder
60 Emory University
61 University of Oregon
62 University of Florida
63 University of Massachusetts—Amherst
64 Brigham Young University—Provo
65 Auburn University
66 University of Delaware
67 Washington University in St. Louis
68 Case Western Reserve University
69 University of Kentucky
70 University of Tennessee
71 University of South Carolina—Columbia
72 Tufts University
73 Rice University
74 Dartmouth College
75 Baylor University
76 Northeastern University
77 University of Connecticut
78 Wake Forest University
79 University of Kansas
80 Missouri U. of Science and Technology
81 University of Arizona
82 North Carolina State University—Raleigh
83 University of Vermont
84 University of Oklahoma
85 Fordham University
86 Arizona State University
87 Tuskegee University
88 Tulane University
89 Southern Methodist University
90 Howard University
91 Villanova University
92 Xavier University
93 Loyola University, Chicago
94 Lehigh University
95 Miami University—Ohio
96 Drexel University
97 University of Denver
98 Marquette University
99 College of William and Mary
100 Rensselaer Polytechnic Institute
101 Texas Christian University
102 Brandeis University
103 University of Dayton
104 James Madison University
105 DePaul University
106 Washington State University
107 Santa Clara University
108 Colorado State University
109 University of New Hampshire
110 Kansas State University
111 American University
112 Rochester Inst. of Technology
113 Truman State University
114 University of Alabama
115 University of Arkansas
116 St. Mary’s College of California
117 University of San Diego
118 Liberty University
119 Hofstra University
120 Catholic University of America
121 SUNY—Stony Brook
122 St Louis University
123 CUNY-Queens
124 Worcester Polytechnic Institute
125 St. Catherine University
126 Creighton University
127 Illinois Institute of Technology
128 Towson University
129 Californis State U — Long Beach
130 Kaplan University
131 Providence College
132 Pepperdine University
133 Yeshiva University
134 Drake University
135 Butler University
136 St. Joseph’s University
137 Texas State U — San Marcos
138 Loyola University New Orleans
139 CUNY-Brooklyn
140 University of the Pacific
141 Clemson University
142 Gonzaga University
143 CUNY-Hunter College
144 CUNY-Baruch
145 Walden University
146 Seattle University
147 Ithaca College
148 St Johns University NY
149 Montclair State University
150 Binghamton– SUNY
151 Clark University
152 Capella University
153 Stevens Institute of Technology
154 Emerson College
155 Colorado School of Mines
156 Chapman University
157 University of Tulsa
158 Loyola Marymount University
159 Loyola College Maryland
160 Quinnipiac University
161 University of Redlands
162 New Jersey Institute of Technology
163 Manhattan College
164 Rose-Hulman Institute of Technology
165 Mills College
166 Elon University
167 Bradley University
168 Embry-Riddle Aeronautical U.
169 John Carroll University
170 Stetson University
171 CUNY-City College
172 The Citadel
173 Bentley University
174 University at Buffalo—SUNY
175 Abilene Christian University
176 Valparaiso University
177 Cal Poly—San Luis Obispo
178 Clarkson University
179 Fairfield University
180 University of San Francisco
181 Rider University
182 Morgan State University
183 Iona College
184 University of Scranton
185 Michigan Technological University
186 Xavier University of Louisiana
187 Simmons College
188 Sacred Heart University
189 Western Governors University
190 University of Dallas
191 Springfield College
192 Oral Roberts University
193 St. Mary’s University of San Antonio
194 Ramapo College
195 College of Charleston
196 University of Mary Hardin-Baylor
197 Evergreen State
198 Florida A&M University
199 Wagner College
200 University of Portland
201 Alfred University
202 St Edward’s University
203 Rollins College
204 Baldwin – Wallace College
205 Dillard University (LA)
206 Rowan University
207 University of Mary Washington
208 LaSalle University
209 Manhattanville College
210 University of Northern Iowa
211 St. Bonaventure University
212 Hamline University
213 Hood College
214 Whitworth University
215 Augsburg College


The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.

Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings.  Also incorporated into the rankings are ‘for profit” (University of Phoenix) and online institutions, such as Capella and Walden.  This is to provide true comparisons between and among the various types of post-secondary institutions now available to the discerning educational consumers. The full rankings  include positive or negative movement, and MediaBuzz Velocity and Momentum that reveal how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other competitors.

Methodology

The  TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.

TrendTopper MediaBuzz utilizes a  mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge.  The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.

What Others are Saying:

Colleges, Ranked by ‘Media Buzz’

By Eric Hoover

A savvy enrollment manager once told me that a crucial part of his job was getting his college’s name in newspapers and magazines. After all, he said, the more people see an institution’s name, the more familiar it becomes, and the more attractive it seems to prospective students.

He was describing “buzz,” something most colleges crave. In case you didn’t know, the Global Language Monitor will measure it for you.

 

TrendTopper MediaBuzz College Rankings Spring/Summer 2012

Below are the top 200 Liberal Arts and Colleges focusing on baccalaureate  instruction for Spring/Summer 2012 ranked by their Internet Brand Equity as determined by GLM’s analytical methodologies.

..

The Top Colleges by Internet MediaBuzz for Spring/Summer 2012

Rank / College

2012 Top Colleges
1 University of Richmond
2 Williams College
3 Smith College
4 Bucknell University
5 Union College
6 Amherst College
7 Colorado College
8 Oberlin College
9 The Cooper Union
10 Pratt Institute
11 Colgate University
12 Wellesley College
13 Occidental College
14 Middlebury College
15 The Juilliard School
16 Davidson College
17 School of the Art Institute of Chicago
18 Pomona College
19 United States Military Academy
20 Vassar College
21 Emerson College
22 Bowdoin College
23 Carleton College
24 United States Naval Academy
25 Hamilton College
26 Swarthmore College
27 Babson College
28 Barnard College
29 Trinity College CT
30 Lafayette College
31 Fashion Institute of Technology
32 School of Visual Arts
33 Claremont McKenna College
34 Wesleyan University
35 United States Air Force Academy
36 Virginia Military Institute
37 Rhode Island School of Design
38 St. Mary-of-the-Woods College IN
39 Guilford College
40 Reed College
41 Morehouse College
42 Bryn Mawr College
43 Bard College
44 Connecticut College
45 Concordia University Texas
46 Lawrence University
47 Southwestern University
48 Hampshire College
49 Ohio Wesleyan University
50 College of the Holy Cross
51 Mount Holyoke College
52 Gustavus Adolphus
53 Haverford College
54 Colby College
55 SUNY—Purchase
56 Dickinson College
57 Macalester College
58 Furman University
59 Drew University
60 Calvin College
61 Kenyon College
62 Minneapolis College of Art and Design
63 Washington and Lee University
64 St Lawrence University
65 Bentley College
66 Augustana College IL
67 DePauw University
68 Hobart William Smith College
69 Bates College
70 SUNY College of Technology, Alfred
71 Gettysburg College
72 Siena College
73 Harvey Mudd College
74 Simmons College
75 US Coast Guard Academy
76 Bethune-Cookman University FL
77 Skidmore College
78 St Olaf College
79 Denison University
80 Presbyterian College
81 Willamette University
82 Knox College
83 Spelman College (GA)
84 Milwaukee School of Engineering
85 Scripps College
86 Grinnell College
87 Bethel College IN
88 Augustana College SD
89 Ohio Northern University
90 Messiah College
91 Erskine College
92 Transylvania University KY
93 Sarah Lawrence College
94 Beloit College
95 Roger Williams University
96 Fisk University
97 University of Puget Sound
98 Hillsdale College
99 Alfred University
100 Randolph College (Macon) VA
101 St. Michael’s College
102 University of the Arts PA
103 Wheaton College IL
104 Centre College
105 High Point University
106 Whitman College
107 Cornell College
108 Illinois Wesleyan University
109 Muhlenberg College
110 College of St. Benedict/St John University
111 Trinity Washington University
112 San Francisco Art Institute
113 Allegheny College
114 Goucher College
115 Baldwin – Wallace College
116 Albion College
117 Florida Southern College
118 Flagler College FL
119 California Institution of the Arts
120 Wabash College
121 Rowan University
122 Pitzer College
123 Kalamazoo College
124 Wittenberg University
125 Linfield College
126 Rhodes College
127 Ursinus College
128 Earlham College
129 Wofford College
130 Hampden – Sydney College
131 Stonehill College
132 Marietta College OH
133 Coe College
134 Moravian College
135 Buena Vista University IA
136 Oklahoma Baptist College
137 Lake Forest College
138 St. John’s College MD
139 Corcoran College of Art and Design
140 Bennington College
141 Agnes Scott College
142 Lenoir-Rhyne University SC
143 Sewanee—University of the South
144 Ripon College
145 Birmingham Southern College
146 California College of the Arts
147 Elmira College
148 Loras College IA
149 Carthage College
150 Adrian College
151 Wheaton College MA
152 Susquehanna University
153 Boston Conservatory
154 Berklee College of Music
155 Endicott College
156 Cleveland Institute of Music
157 Lebanon Valley College
158 Hendrix College
159 St Mary’s College IN
160 Hanover College, IN
161 University of the Ozarks AR
162 Olin College
163 Juniata College
164 Hartwick College
165 Elizabethtown College
166 US Merchant Marine Academy
167 University of North Carolina School of the Arts
168 Westminster College PA
169 SUNY—Geneseo
170 Millsaps College
171 Franklin and Marshall College
172 United States Coast Guard Academy
173 South Dakota School of Mines
174 San Francisco Conservatory of Music
175 Lewis and Clark College
176 Berea College
177 Hood College
178 Morningside College IA
179 Sweet Briar College
180 New England Conservatory of Music
181 McMurry University TX
182 Westmont College
183 Curtis Institute of Music
184 College of New Jersey
185 Hollins University VA
186 University of Minnesota Morris
187 St Michael’s College
188 Ouachita Baptist University
189 Elizabeth City State University
190 Simon’s Rock College
191 St. John’s College NM
192 New College of Florida
193 Berry College
194 Howard Payne University TX
195 Eugene Lang College of New School U.
196 Austin College
197 United States Merchant Marine Academy
198 Washington and Jefferson College
199 LeGrange University
200 College of Wooster

.

The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.

Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings.  Also incorporated into the rankings are ‘for profit” (University of Phoenix) and online institutions, such as Capella and Walden.  This is to provide true comparisons between and among the various types of post-secondary institutions now available to the discerning educational consumers. The full rankings  include positive or negative movement, and MediaBuzz Velocity and Momentum that reveal how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other competitors.

Methodology

The  TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.

TrendTopper MediaBuzz utilizes a  mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge.  The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.

 

What Others are Saying:

Colleges, Ranked by ‘Media Buzz’

By Eric Hoover

A savvy enrollment manager once told me that a crucial part of his job was getting his college’s name in newspapers and magazines. After all, he said, the more people see an institution’s name, the more familiar it becomes, and the more attractive it seems to prospective students.

He was describing “buzz,” something most colleges crave. In case you didn’t know, the Global Language Monitor will measure it for you.

The  Summer / Spring 2012 Edition now includes over 400 schools, including specialty, Art, Design, Music, online, and for-profit institutions.  It  includes positive or negative movement vs the competition.  It also ranks school by MediaBuzz Velocity and Momentum that tells how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other colleges.

Top Tech Buzzwords Everyone Uses but Don’t Quite Understand (2012)

‘Big Data’ and ‘The Cloud’ are the Most Confusing Tech Buzzwords of the Decade (thus far)

.

SOA continues its reign as most confusing acronym

 

For the 2013 Update, go here!


Austin, Texas, March 15, 2012 — ’Big Data’ and ‘The Cloud’ are the Most Confusing Tech Buzzwords of the Decade (thus far) according to the  The Global Language Monitor.  Topping the list for 2012 are:  Big Data, the Cloud, The Next Big Thing, Social Discovery, Web 2.0 (3.0, and so on).  Solid State, CERN, Solar Max, De-dupe, 3G/4G/5G, and SoLoMo.

.
Continuing as the most confusing  acronym now of the century:  SOA.
.
GLM releases its Most Confusing Tech Buzzwords list annually in conjunction with Austin’s SXSW Interactive conference, which ends March 20th.
.

“High tech terms have long spilled into popular culture and this is nowhere more evident that at SXSW where the digital world intersects with those of music and the movies,” said Paul JJ Payack, president of the Global Language Monitor.   ”To a large and growing extent, high tech buzzwords are fueling the growth of English, which now serves as the Earth’s means of global communication.”

“SXSW can best be described as a weird mash-up of Cannes, COMDEX, and Woodstock.  If creative ideas don’t mix here, it’s just not going to happen.

The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, as well as accessing proprietary databases.  The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity.
.
The Most Confusing High Tech Buzzwords of the of the Second Decade of the 21st century, thus far (2010, 2011 & 2012) with commentary follow:
  1. Big Data — Big Data is the biggest buzzword.  It has been called the key to new waves of productivity growth, essential to the US place in global economics, and more.  Now if only we could agree on exactly what this means and how we get there.  (By the way, consider yottabytes: a quadrillion gigabytes.  Hint:  Just think a lotta bytes.)
  2. ‘The Cloud — The Cloud, in various manifestations has been ranked No. 1 for 2008, No, 4 overall for the decade, and now as No. 2 for 2012.   Still all very nebulous.
  3. The Next Big Thing — A cliche rendered nearly meaningless by the innumerable daily claims made by VCs, entrepreneurs, college drop-outs, etc.  Actually, you can count the history of next big things on your fingers, and possibly toes.
  4. Social Discovery — Webster’s 1910 definition. “Consisting in union of mutual converse,” might be an excellent corporate strategy.
  5. Web 2.0 (3.0, and so on) — Ranked as the 1,000,000th English-language word in 2009, it just keeps morphing along.
  6. Solid State —  As in Solid State Disks (SSDs).  Remember ‘solid-state’ televisions switched from vacuum tubes (Paleozoic)? How about LED watches from the ’80s (Mesozoic)?  Today, it’s all-about Solid State Disks.
  7. CERN — You might want to understand the acronym before the Earth is swallowed up the ‘mini’ black hole it just might create .  (The European Organization for Nuclear Research)
  8. Solar Max — In the 1850s telegraph wires melted.  Best not to shuck off the hype here.
  9. De-dupe — First we dupe, then we de-dupe; Flash forward to 2014:  Re-duping!  Ah, the next big thing!
  10. 3G/4G/5G — One of the benefits of having an open, open standard (AKA, no standard). Anybody can claim to lead as the (Generation) ‘standard’ expands into meaningless.
  11. SoLoMo — This is not an oh-so-trendy neighborhood like Soho or Dumbo, at least not in the sense of brick-and-mortar.  This is the convergence of Social, Local, and Mobile. The Talk of the Town at SXSWi this week in Austin.
The Most Confusing Tech Acronym of 2012:  SOA (Solutions Oriented Architecture), continuing its Most Confusing Tech Acronym of the Decade reign.  Not only is there an highly popular SOA for Dummies edition but Google Books list 47,300 editions that explicate upon the subject.
.
For reference, here is the  first decade (2000-2009) of the 21st century.
.
The Most Confusing High Tech Buzzwords of the first decade (2000-2009) of the 21st century with Commentary follow:
  1. HTTP — HyperText Transfer Protocol is used for HTML (HyperText Markup Language) files. Not to be confused with text on too much Starbucks.
  2. Flash — As in Flash Memory.  “Flash’  is easier to say than “ I brought the report on my EEPROM chip with a thin oxide layer separating a floating gate and control gate utilizing Fowler-Nordheim electron tunneling”.
  3. God Particle – The Higgs boson, thought to account for mass.  The God Particle has eluded discovery since its existence was first postulated some thirty years ago.
  4. Cloud Computing – Distributing or accessing programs and services across the Internet. (The Internet is represented as a cloud.)
  5. Plasma (as in plasma TV) — Refers less often to blood products than to a kind of television screen technology that uses matrix of gas plasma cells, which are charged by differing  electrical voltages to create an image.
  6. IPOD – What the Alpha Whale calls his personal pod.  Actually, Apple maintains that the idea of the iPod was from the film 2001: A Space Odyssey.  The origin of the word IPAD is a completely different story.
  7. Megapixel – Either a really large picture element (pixel) or a whole mess of pixels.  Actually, one million pixels (that’s a lotta pixels) OK, what’s a pixel? Computer-ese for picture element.
  8. Nano – Widely used to describe anything  small as in nanotechnology.   Like the word ‘mini’ which originally referred to the red hues in Italian miniature paintings, the word nano- is ultimately derived from the ancient Greek word for ‘dwarf’.
  9. Resonate – Not the tendency of a system to oscillate at maximum amplitude, but the ability to relate to (or resonate with) a customer’s desires.
  10. Virtualization – Around since dinosaurs walked the planet (the late ‘70s) virtualization now applies to everything from infrastructures to I/O.
  11. Solution — Ever popular yet still an amorphous description of high tech packages of hardware, software and service
  12. Cookie — Without cookies with their ‘persistent state’ management mechanism the web as we know it, would cease to exist.
  13. Robust — No one quite knows what it means, but it’s good for your product to demonstrate robustness
  14. Emoticon   A smiley with an emotional component (from emotional icon).  Now, what’s a smiley? :’)
  15. De-duping – Shorthand for de-duplication, that is, removing redundant data from a system.
  16. Green washing – Repositioning your product so that its shortfalls are now positioned as environmental benefits:  Not enough power?  Just re-position as energy-saving.
  17. Buzzword Compliant — To include the latest buzzwords in literature about a product or service in order to make it ‘resonate’ with the customer.
  18. Petaflop — A thousand trillion (or quadrillion) floating point operations per second   Often mistaken as a comment on a failed program by an animal rights’ group.
  19. Hadron – A particle made of quarks bound together by the strong force; they are either mesons (made of one quark and one anti-quark) or baryons (made of three quarks).
  20. Large Hadron Collider – The ‘atom smasher’ located underground outside Geneva.  Primarily built to re-create the conditions of creation, 1 trillionth of a second after the Big Bang.

‘Silence’ is the Top HollyWord of 2011

Ceremony generates Jolie Leg Internet Meme (i-Meme)

9th Annual Global Survey by the Global Language Monitor

Austin, Texas, March 6, 2012. (Update)  ‘Silence’ is the Top HollyWord of 2011 according the ninth annual global analysis by the Global Language Monitor.   ‘Silence’ encompassing  silent movies, the silence of dead and dying loved-ones, the deadly silence of the battlefield before an attack – as well as the deafening silence of historically anemic 2011 box office and attendance figures.

Silence’ topped  Mai Oui!  Iconic, Transformations, and Separateness for the top honors, while Domestics, Dramedy, Bathroom Humor, Why, and Muppets rounded out the top ten.

“In 2011 Hollywood had a full slate of award-worthy films as reflected by this year’s Oscar winners,” said Paul JJ Payack, president and chief word analyst for the Global Language Monitor, “The films reflected a deeper exploration into the human experience as reflected in a silent movie, various encounters in and around Paris, death, dying, separation and rebirth”.

Each year, GLM announces the Top HollyWords following the Oscar ceremony.  The 84rd Annual Academy Awards ceremony, hosted by Billy Crystal was held last Sunday at the Hollywood and Highland Center in Los Angeles.

The Top Hollywords of the 2011 season with the largest impact on the English language with commentary follow.

.
Rank / Word or Phrase / Commentary
  1. Silence – Silent movies, (the Artist), a wife’s silence (Descendants), a father’s silence (Extremely Loud), the deadly silence among the trenches of WWI (Warhorse) but most all silence at the box office, with the lowest attendance since the 1995.
  2. Mai oui! – A big year for the City of Light and France:  Hugo, Midnight in Paris, TinTin (which first appeared as a comic in French), Warhorse, and, of course, the irrepressible Jean Dujardin .
  3. Iconic – (My Week with Marilyn) – Michelle Williams helps us better understand how this shy, frail woman become the iconic image of a very complicated time.
  4. Transformations (Iron Lady and Albert Nobbs) – In a year with a plethora of visual effects, none were more startling than those of Meryl Streep and Glenn Close.
  5. Separateness (A Separation) – The Iranian film about divorce that demonstrates the common threads that binds humanity together.
  6. Domestics (The Help) – ‘Domestic Servants’ was the actual term with an emphasis, of course, on the servant.
  7. Dramedy  (The Descendants) – Dramedy, a comedy within the structural framework of a drama, a staple of sitcoms, successfully made the leap to the silver screen.
  8. Bathroom Humor (Bridesmaids) – The women strive to both out-gross and gross-out their male competition.
  9. Why?  (The Tree of Life) — Why all the oil-spinning emulsions when images from the Hubble have been seared into our consciousness?
  10. Muppets (The Muppets) – A new generation is introduced to Jim Henson’s family friendly varmints.

Bonus:  Ides (Ides of March) – There’s really nothing very special about the Ides of March.  In the Roman calendar, every month had its ides.

GLM used NarrativeTracker 2.0 for this analysis.  NT2.0 is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media, as well as new media sources, as they emerge.
.
Previous Top HollyWord Winners include:
.
2010       Grit:  firmness, pluck, gritty, stubborn, indomitable spirit, courageous, and brave perseverance.
2009       ‘Pandora’ from Avatar
2008       “Jai Ho!” Literally ‘Let there be Victory’ in Hindi from Slumdog Millionaire
2007      “Call it, Friendo,” from No Country for Old Men
2006       “High Five!!! It’s sexy time!”  from Borat!
2005       ‘Brokeback’ from Brokeback Mountain
2004      “Pinot” from Sideways
2003      ‘Wardrobe malfunction’ from Super Bowl XXXVIII

Angelina Jolie Leg Meme Now Largest Ever Measured

Angelina Jolie Meme Measures ‘Super-Colossal’ on GLM Scale
.

Ignition
Ignition

Austin, Texas, March 5, 2012. (Update) The Internet Meme ignited when Angelina Jolie took a dramatic stance revealing her famously long (and notoriously thin) right leg at last week’s Oscar ceremony was the largest I-Meme ever recorded as measured by the  Global Language Monitor.  The ‘Jolie Leg’ meme registered  at Level 4 (out of 5) on the GLM Internet Meme Intensity Index  (IMII).

“Internet Memes can best be conceived as thoughts or ideas rather than words, since they can and often do encompass sounds, photos, and text.   They are propagated through every imaginable form of electronic communications, eventually surfacing in the traditional print and electronic media.  They are  propagated globally in a matter of minutes or hours, or days,” said Paul JJ Payack, GLM’s president and chief word analyst.
.
The ‘Jolie Leg’ meme differs from the ‘Lin-sanity’ frenzy, because Lin-sanity is sustained though the invention of clever neologisms involving his name, and not necessarily the other attributes of a fully formed I-Meme.
.
The life cycle of an I-Meme typically  follows four stages:
  • Ignition
  • Verification
  • Launch
  • Propagation
Verification
Verification
.
The Jolie-Leg meme was ignited with Jolie taking her theatrical stance.
.
It was then verified (did she really do what I think she did?) shortly thereafter when Descendants’ Oscar-winning writer, Jim Rush executed a remarkable facsimile of the Jolie pose.
.
The I-Meme was launched with the appearance of thousands of rapidly evolving images, exemplified by Lady Liberty baring her leg in New York Harbor.
.
It then began its rapid and continuing propagation into popular culture.
.
GLM measured the intensity of the new Internet Meme at Level Four on its five-level Internet-Meme Intensity Index (IMII).
.
.
.
.
Launch
Launch

We find it Ironic that ‘Silence’ was the Top HollyWord of 2011 according the ninth annual analysis by the Global Language Monitor.

Yet Angelina Jolie’s dramatic leg pose generated the massive Internet Meme, was anything but silent.
.

For information on GLM’s Internet Meme Tracking Services and the Internet Meme Intensity Index, call 1.512.815.8836

Lin-sanity Accepted into English Lexicon … Lin-ough already!?

… after Tebowing the start of a Global Linguistic Trend?

Austin, Texas February  24, 2012– Lin-sanity, the excitement generated by the rapid ascension of the un-drafted, un-heralded, 23 year old Jeremy Lin of the New York Knicks  basketball team,  has been acknowledged as an English language word according to the Global Language Monitor. Lin is the only native-born American of either Chinese or Taiwanese descent playing in the NBA and the fact that he is an acknowledged nerd, a Christian  — as well as a recent Harvard grad — only also adds to his intrigue.

It also helps to have a name that lends itself to obviously short-lived, yet clever neologisms such as: Linspiration, Linderella, Linvitation, Linvisible, a Linja warrior.  Lin-ough, already!

Since there is no official agency for accepting new words into English language such as the Académie française for French, the Global Language Monitor recognizes new words once they meet the criteria of a 25,000 citations across the breadth of the English-speaking world, with the requisite depth of usage in books,  journals and periodicals, on the Internet, blogosphere, social media, and in the top 75,000 global print and electronic media.

Linsanity, without the hyphen,  has recently met and surpassed all these criteria.

Lin-maniac
Lin-maniac
Pre Lin-Mania
Pre Lin-Mania

“Linsanity following the ascension of the word ‘tebowing’ (from the knee-bending, devoutly Christian quarterback and his winning exploits for the Denver Broncos football team) so quickly might herald the beginning of a linguistic fad.

A fad where the names of sports personalities are continually blended with conventional terms into interesting new word forms that convey the achievement, personality, or other characteristic of the competitor,” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor.  ”

History records a number of such linguistic fads such as words ending with the suffix ‘-ama’ in the 1950s (Cinerama, Lumberama, and Wonderama) or in the prefacing the names of political figures with ol’ or old in mid-19th c. America (such as Old Abe (Lincoln) or Old Kinderhook (for Martin van Buren and the origin of the word ‘OK’).

With the London 2012 Olympics on the horizon, it will be interesting to see if the fad becomes a multi-lingual global phenomenon.

Does anyone remember Phelpsian Pheats?”

The Importance Of Power Speeches

The amazingly powerful anti-whaling discourse that successfully managed to recast whales as highly intelligent endangered mammals used in the twentieth century has saved the species from the perils threatening it. The power of the excellent speech, the language and its materiality have managed to create a strong synergy capable of reshaping the future. The global economy and international politics are also constantly reshaped with the help of similarly dominant discourses.

If we are to look at the communication strategy plan used by the Federal Open Market Committee of the Federal Reserve in the United Stets, confusion seems to the highlight. The inconsistency of the overall speech is highly likely to have determined the important boosts in the most important interest rates. The bank failed to deliver the right speech and disaster stroke. What could have been done differently to direct the events on a different path?

 

Business Speeches Need To Be Offer Guidance

The degree of transparency and clarity an important business speech needs to emanate has to be high. Such a speech needs to be able to easily guide its receivers, whether we are talking about entire markets, niches, or business partners and clients. Let us examine the previously mentioned case of the poor discourse used by the central banker in the U.S. The macroeconomic management could have been better handled should the words had been used more accurately and efficiently. In this particular case, they solely managed to give birth to market volatility and severely affected the efficiency of the tools used by the monetary policy adopted by the Federal Reserve.  

 

The Importance Of Power Speech Training

Power speeches can be used in the business environment to help less skilled speaker build powerful discourses that can create huge impacts on the end-receivers. Whether we are talking about the necessity to convince associates and business partners of the need to create a merger with another company, sell a subsidiary, or expand a wing on the Asian continent, the need to pick the right words and know how to put them to their best use cannot be denied. There are special training courses for power speakers that can help the least experienced, weakest of all speakers build the best inspired discourse of their life. These training practices are capable to provide shy speakers with the confidence and power they are lacking to bring convincing arguments to the table and gain a better sense of influence on all audiences.      

Power speech training can throw a hand at the most diverse range of people, from CEOs to teachers who need more class confidence, artists and lawyers or entrepreneurs who need to deliver their sales pitches and attract more investments. In case you are also interested in the Mastercoin exchange business, check out the MasterCoin.it web site today and find out the current exchange rate for the MasterCoin, tweet it, post it on LinkedIn or share it with your Facebook friends, read the latest digital currencies news and use the information to make some clever transactions.  

The Duchess Effect Top Fashion Buzzword of 2012

The Duchess Effect (Kate Middleton in yet Another Guise) Top Fashion Buzzword of 2012

 

Pippa’s Bum also makes the list

 

The Fifth Annual Analysis by the Global Language Monitor

Pippa
Pippa
Kate
Kate

New York, February 9, 2012 – Kate Middleton, now entitled Catherine, the Duchess of Cambridge, again stands atop the Fashion Buzzword List of 2012, this time as ‘the Duchess Effect’, according to the annual analysis by the Global Language Monitor (GLM).  This is the first time someone has topped the list two years running.  Previously Lady Gaga held the No. 1 and No. 2 positions during the 2010 and 2011 seasons respectively, Ms. Gaga dropped off the list for 2012.

Following ‘The Duchess effect’ were ‘peplums’, ‘braid bars’, ’pyjamas’, and ‘Pippa’s bum’.  Rounding out the Top Ten were ‘paisley,’ Gatsby’,  ‘pale colors,’ ‘tangerines,’ and ‘novelty denim’.

“The Duchess Effect appears to extend much further than the economic impact of Kate’s fashion choices; this year the fashion landscape seems to be a brighter, more accessible place with the styles more colorful, feminine and graceful than we’ve observed in many years, said Bekka Payack, GLM’s Manhattan-based Fashion Director. “Fashion is now being influenced from all points on the globe, with the rise of the regional fashion centers driving tribal, sustainable and eco-based trends”.

New York Fashion Week begins February 9th and kicks off the global calendar, immediately followed by London, Milan, and Paris.

GLM used NarrativeTracker 2.0 for this analysis.  NT2.0 is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media, as well as new media sources, as they emerge.

The Top Fashion Buzzwords for 2012 with commentary follow:

  1. The Duchess Effect – The positive economic impact of Kate Middleton’s fashion choices, derived from her new title, ‘the Duchess of Cambridge’.
  2. Peplums –  Kate (Hepburn) and Rosiland sported them in ‘40s flicks; now it’s your turn.
  3. Braids  – And a new twist is ‘braid bars:’ ‘I’ll have a G&T and some funky braids, please; make it to go.’
  4. Pyjamas – Though the trend has spread from the campuses to the catwalks, you can’t get a Stella McCartney in the discount bin at Target’s.
  5. Pippa’s Bum – Absurdly large media interest tracks the Duchess’ sister in general and her bum in particular.
  6. Paisleys – No they were not invented during the Summer of Love, and not even in 17th c. Scotland; they have been in and out of style for more than millennium and a half.
  7. Gatsby – That’s right, not Gangsta’ but Gatsby.  Call it ‘20s Luxe.
  8. Pale Colors – Such as glacier blue, minimal whites, lavender, or spindrift.
  9. Tangerines – Such as Tangerine Tango for nails and accessories.
  10. Novelty denim – With prints and dyes, stitched, embroidered, or bejeweled, it almost like a ‘60s’ ‘happening’
  11. Luxe Hides — Super luxurious animal skins, faux and otherwise.  (See below.)
  12. African Prints – Fierce, gently, mesmerizing or subtle.
  13. Ankle Boots – Worn with skirts, bare or with stockings, leggings or pants.
  14. Mixed florals – Beaucoup of bouquets, mixed together and sorted  printed over all.
  15. Color blocking – Boldly bright and boldly blocked.
  16. Vintage styles of the ‘20s (Flappers).
  17. Vintage styles of the ‘40s (tea dresses).
  18. Vintage styles of the‘50s (Clean, crisp, all-American).
  19. Ethical Fashion – Taking a bolder stand, moving into the mainstream with Stella McCartney and Ally Hewson leading the way.
  20. Sustainable Fashion – Not just from Austin, Berkeley and Portland anymore.

Each summer, the Global Language Monitor ranks the Top Fashion Capitals by Internet presence.    London overtook New York City as the Top Global Fashion Capital for 2011.  London and New York were followed by Paris, Milano, Los Angeles, and Hong Kong.  Barcelona, Singapore, Tokyo and Berlin rounded out the top ten.

Evolving Narrative of Barack Obama

Three Distinct Narratives during Presidency

President Obama’s State of the Union Address earlier this week provided the Global Language Monitor the opportunity to analyze the changing Obama Narrative since he rose to the national prominence some five years ago. GLM found three distinct narratives with the communication styles supporting each narrative forming arcs of their own, characterized by their specific word choices, styles of delivery, rhetoric, and diction.

Obama 1.0 Narrative
We had Obama 1.0 whose narrative was that of soaring rhetoric, of hope and inclusiveness, and meeting ourselves in the future.

Reprinted from The Hill, Washington, D.C.
Reprinted from The Hill, Washington, D.C.

This was the “Yes, We Can!” presidential hopeful who would lead us out of Iraq and Afghanistan, harness Iran, close down Git-mo, bring peace to the Holy Land and then get elected to the presidency. This was the time of short declarative sentences or finely honed sentences that would never end, but who cared? This was the un-Bush and proud to say it. This was yet another ‘New Order for the Ages’”.

Obama 1.0 Frequent Word Choices: Americans, Change, Hope, Dreams, Unity

Then the Bush Iraq war policies were kept in place (or even expanded), Guantanamo remained (and still remains) open. This transformation occurred as the hopes and dreams that Obama represented collided with a very real political reality, of war and terrorism, of K-Street operatives, and healthcare plans that had to be passed it in order to know what was in them.

This was the era when the top political buzzwords included ‘anger and rage’, the residue remaining from the (still-ongoing both then and now) global economic restructuring. GLM tested out the new meme and found that what had been characterized as ‘anger and rage’ was actually better represented as ‘frustration and disappointment’.

Obama 2.0 Narrative
The Obama 2.0 Narrative that emerged from the bitter and prolonged healthcare battle, where the behind the scenes wheeling-and-dealing seemed to equal (or even surpass) the worst in memory. Obama 2.0 was now viewed as an ‘aloof’ president who presided over the decision to ‘surge’ in Afghanistan, expanded Bush’s drone warfare, culminating in the president’s handling of the Gulf oil spill and the nationwide speech he then delivered.

Obama’s speech was considered a turning point by many supporters who longed for a leader who would demonstrate how an engaged president would quickly and effectively reach out to those in dire need during such an event (the direct opposite of the Bush response to Katrina). This was to prove not be the case – and the ‘Spill-Cam’ made it all the worse as the oil spouted forth, 24 x 7, for weeks on end.

The voters delivered their verdict on Obama 2.0 in early November 2010, where Obama’s party was pommelled by historic proportions.

Obama 2.0 frequent word choices: surge, Tea Party, deficit, oil spill, healthcare.

The Obama 3.0 Narrative

When President Obama delivered his third and possibly final State of the Union address, he used language that seemed to introduce yet another public persona. This would be his third since his emergence into the spotlight in 2007.

Judging from the language used during his recent State of the Union address, the Obama 3.0 Narrative will be very much like those of George W. Bush, with equal portions of the second term Bill Clinton, Ronald Reagan, and even a sprinkling of JFK. The Obama 3.0 Narrative’s word choices are only remotely attached to those of Ted Kennedy (and even Al Gore). Those of Lyndon Johnson and Jimmy Carter were definitely eschewed.

Obama 3.0’s Narrative, according to his word choices and focus was on “American Values,” even citing “America as the indispensable nation” (Madeline Albright’s phrasing) apparently an updated reference to ‘American exceptionalism’, a phrase normally verboten to the American Left, since it can represent cultural imperialism and American political hegemony.

The president also emphasized phrases and buzzwords that are generally considered to skew right:

  • Mentioned America and Americans nearly fifty times (vs. 11 times in his Inaugural Address)
  • Defining issue was reclaiming American values.
  • Offered unvarnished praise for the military
  • Praised increased oil and oil production.
  • Preaching fiscal and individual responsibility
  • Highlighted “More feet on the border than ever before”

Finally, the use of negative words and phrases nearly surpassing that of positive words phrases in the State of the Union address.

  • Weakened
  • Shrinking
  • Bailouts
  • Handouts
  • Cop-outs
  • Fraud
  • Dumping
  • Out-dated
  • Unnecessary
  • Phony
  • Obstruction
  • Fiasco
  • Plunged
  • Unstable
  • Corrosive
  • Loopholes

Summary

Obama Narrative 3.0 is strikingly different than that of his campaign and early administration.

In some ways this could be the Left’s worst nightmare: a potentially transformative president, now turning into a Bill Clinton/Ronald Reagan hybrid.

In other ways this could be the Right’s worst nightmare: Obama as the 1996 Bill Clinton, adjusting to his Mid-term ‘thumpin’ and rushing to the center to win a second term.

GLM used NarrativeTracker Technology in this study. NarrativeTracker is based on the global discourse, providing a real-time, accurate picture of what any audience is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, the top global print and electronic media, as well as new media sources as they emerge.

Paul JJ Payack is the president of Global Language Monitor.

Tebow Tops Global Sports Brand Index

Ten-week rise of the Global ‘Branded Individual’ Phenomenon

The highest rated ‘branded individuals’ across fields include Lady Gaga, Justin Bieber, and,  the former Kate Middleton.

Austin, Texas January 14, 2012 – Tim Tebow, the reverent, knee-bending, soft-spoken quarterback of the Denver Broncos, has now claimed another milestone:  Tebow now tops the Global Language Monitor‘s Sports Brand Affiliation Index (SBAI).   The GLM SBAI tracks the top athletes in a variety of global athletic endeavors and measures the strength of their ‘brand affiliation’  to their particular  sport.

Tebowing Child
Tebowing Child

For this analysis, GLM tracked athletes in American football, baseball, basketball, football (soccer), Formula 1, golf, NASCAR, tennis, track and field, skiing, and swimming.

The frenzy has only increased over the last week with Tebow’s dramatic touchdown pass on the first play of overtime to defeat the heavily favored (and defending conference champions) Pittsburgh Steelers.

“In the rankings, Tebow bested this week’s nemesis, Tom Brady, by a score of 100.00 to 38.96, and the defending Super Bowl winning quarterback, Aaron Rodgers of the Green Bay Packers, who scored 28.13 on the Sports BAI,” said Paul JJ Payack, president and Chief Word Analyst of GLM . “Perhaps more surprising, is that Tebow out-ranked fourteen champion athletes in more than a dozen global sports, among them the reigning champions of Formula 1, various Summer and Winter Olympic events, the National Basketball Association , Skiing, and Tennis.”

Click here to see the ‘Tebowing’ enters the English Language Video

Tebow Scores Twice as High as No. 2  in the Sports BAI

The Sports BAI is one of a number of  Leading Brand Affiliated Indicators that GLM uses to measure the influence of ‘branded individuals’ in fields as varied as Entertainment, Politics, Celebrity, Royalty, and the retired-yet-still powerful. The highest rated ‘branded individuals’ across fields include Lady Gaga, Justin Bieber, and, of course, the former Kate Middleton.

GLM has previous noted that the rapid rise of  ’tebowing’ as an English language word closely resembling the rate of  adoption of the word Obamamania in early 2008.   The first mention of ‘tebowing’ can be traced to the dramatic overtime victory of the Denver Broncos football team over the Miami Dolphins on October 23, 2011, when  Tebow ‘took a knee’  in a moment of prayerful reflection.

The Sports BAI is one of a number of  Brand Affiliated Indexes that GLM uses to measure the influence of ‘branded individuals’ in fields as varied as Entertainment, Politics, Celebrity, Royalty, and the retired-yet-still powerful.

GLM consultants employ its NarrativeTracker technologies for brand-affiliated tracking, forecasting, and analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media, as well as new media sources, as they emerge.

Top “Ambush Marketers” For London Olympics 196 Days Out

Top “Ambush Marketers” For London Olympics: KFC, IBM Global Services, Dell, and Nike among Leaders

Non-sponsors Continue to Rank High on Brand Affiliation Index (BAI)

Austin, Texas, January 12, 2012. KFC, IBM Global Services, Dell, and Nike were among the Top “Ambush Marketers” for the London 2012 Olympics as ranked by The Global Language Monitor (GLM), the Internet and Media Trend Tracking Company. In the rankings, encompassing Q3 and Q4 of 2011, GLM measured the strength of the brand affiliation for each official Olympic sponsor as well as those of their primary competitors.

“Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games — without the benefit of official sponsorship. However, all perceived Olympic sponsors according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing Index, said Paul JJ Payack; president of the Austin, Texas based Global Language Monitor. “There is more than pride at stake, since the official sponsors generate some 30% of the revenue needed to stage the Games.”

There are twenty-five top official Olympic sponsors divided into three tiers: Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

Measuring each tier against their ambushers, GLM has found that for the second half of 2011, each tier of Ambushers beats their legitimate competitors according to the Tier’s Q4 Brand Affiliation Index.

Q4 BAI
Wiorldwide Partner-A 30.09

Worldwide Partner
25.39
Official Sponsor-A
55.66
Official Sponsor
52.67
Official Partner-A
50.42
Official Partner
16.38

Among Worldwide Partners, Coca-Cola, DOW, and P&G scored the highest on GLM’s Brand Affiliation Index (BAI) for Q4 2011. In terms of movement, Omega and Coca-Cola both improved their BAIs by some 350%, over the last half of 2011. Among Worldwide Partner Ambushers, IBM Global Services, Royal Phillips, HP, Barclaycard, and Dell all scored significantly higher on GLM’s BAI for Q4 2011 than their Worldwide Partner competitors. In terms of movement, IBM Global Services, Dell, and KFC all improved their BAI’s by 250% or more through the end of 2011.

Among Official Partners, EDF Energy, Lloyds TSB, and the BT Group scored the highest on GLM’s Brand Affiliation Index (BAI) for Q4 2011. In terms of movement, Lloyds TSB, the BT Group, and BP, all improved their BAI more than 100% over the last half of 2011. Among Official Partner Ambushers, UnitedContinental (BA), the 3i Group (Lloyds TSB), and all scored significantly higher on GLM’s BAI for Q4 2011 than their Worldwide Partner competitors. In terms of movement, the 3i Group (Lloyds TSB), UnitedContinental (BA), and Nike (Adidas) all improved their BAI’s by 250% or more through the end of 2011.

Among Official Supporters, Arcelor Mittal, UPS, and Cadbury scored the highest on GLM’s Brand Affiliation Index (BAI) for Q4 2011. In terms of movement, Arcelor Mittal, Cadbury, Cisco Systems, and Adecco all improved their BAI more than 200% over the last half of 2011. Among Official Supporter Ambushers, Hebie Steel (Arcelor Mittal), Kraft (Cadbury), and PricewaterhouseCoopers (Delloite) all scored significantly higher on GLM’s BAI for Q4 2011 than their Official Supporter competitors. In terms of movement, Hebie Steel (Arcelor Mittal), DHL (UPS), and Ericsson (Cisco) improved their BAI’s by 250% or more through the end of 2011.

Customized GLM Ambush Marketing Rankings are released monthly up to and following London 2012. They can also be individualized for any organization. The Ambush Marketing London 2012 report features dozens of charts representing the interrelationship of each company to the Olympic Brand, their competitors and their partners. In addition, the reports contain exclusive and individualized Narrative Tracker analyses, the most advanced trend tracking analytics available. For more information, individualized reports, or a monthly subscription, call +1.512.551.3627 or email pjjp@post.harvard.edu.

Trending Top Words of 2012: End-of-World stories, Kate, China, CERN, the Olympics

Global Language Monitor’s Top Words of 2012 projections from current word trends

.

AUSTIN, Texas December 26, 2011 – Trending 2012:  Multiple End-of-World scenarios, Kate, China, CERN, the Olympics, The US Elections will dominate word creation and usage in the English language in 2012.

This is according to current word trends in global English being tracked by the Global Language Monitor. Last month, Austin, Texas-based Global Language Monitor had announced that ‘Occupy’ was the Top Word, ‘Arab Spring’ the Top Phrase and ‘Steve Jobs’ the Top Name of 2011 in its twelfth annual global survey of the English language.

To see the final list Top Words of 2012, go here.

 

The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2012 estimate).
.
The Projected Top Words of 2012
,
1.  Kate — There are seven billion humans on the planet but sometimes it seems that it’s all about Kate, the Duchess of Cambridge, the former Kate Middleton in terms of fashion, celebrity, and the royal line.
.
2.  Olympiad — The Greeks measured time by the four-year interval between the Games.  Moderns measure it by medal counts, rights fees and billions of eyeballs.
..
3.  Middle Kingdom – There is little indication that China’s continuing economic surge will fade from the global media spotlight –or abate.
.
4.  Bak’tun — A cycle of  144,000 days in the Maya ‘Long Count’ Calendar. This bak’tun ends on December 21, 2012, also being called the Mayan Apocalypse.  (Actually Maya ‘long-count’ calendars stretch hundreds of millions of years into the future, December 21st merely marks the beginning of a new cycle.)
.
5.  Solar max —  The peak of the 11-year sunspot cycle;  in 1854 solar storms melted telegraph wires; what’s in store for our all-pervasive electronic infrastructure?
.
6.  The Election —  No Obama-mania this time around, more of an Obama-ennui for the November 6 elections.
.
8.  Rogue nukes —  Iran and North Korea will be the focus of attention here.
.
9.  CERN — Neutrons traveling faster than light?  The ‘God Particle’? The world ending in a mini-black hole? All these somehow revolve around CERN (The European Center for Nuclear Research). One CERN scientist calculated that the chance of a mini-Black Hole swallowing the Earth is less than 1 in 50,000,000.  Somewhat comforting until you realize this is about ten times more likely than winning a national lottery.)
.
10.  Global Warming — The earth has been warming since New York was covered under a mountain of ice; what makes 2012 any different?
.
11.  Near-Earth Asteroid —  Yet another year, another asteroid, another near-miss. (However, one does strike the Earth every one hundred million years or so.)
.
GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time.
NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media, as well as new social media sources as they emerge.

“The year 2012 looks to be a vibrant year for the English language with word creation again driven by events both scheduled and unanticipated. Typically there is an ‘end-of-the-world’ scenario every few years that impacts the English language. This year we will see no fewer than three, including the Maya Apocalypse and the Solar Max,” said Paul JJ Payack, President and Chief Word Analyst of GLM.

”Catherine, the Duchess of Cambridge, will compete with the London Olympics, the economic surge of China, various activities involving the CERN atom smasher, and the US presidential election for Top Word honors, though we always allow for word creation generated from unexpected events such as Hurricane Katrina in 2005 or the Japanese ‘triple disaster’ of 2011.”

Rank / Word / Comments

7.  Deficit — Looks like deficit-spending will plague Western democracies for at least the next decade.

12.  Europe — United, breaking apart, saving the Euro, abandoning the Euro, with the UK again as an ‘interested onlooker’.  Plus ça change, plus c’est la même chose.

Bonus Phrase:   The successor term for ‘Arab Spring’, whatever that might be.

Tebowing Accepted into English Language

Tebowing Accepted into English Language

Six-week rise of the Global Phenomenon

Austin, Texas December 12, 2011  (Dec. 16 update)– Tebowing, the act of  ’taking a knee’  in prayerful reflection in the midst of an athletic activity, has been acknowledged as an English language word according to the Global Language Monitor.

<a href="http://www.myfoxaustin.com/dpp/video/Tebowing-Enters-English-Language-20111215-ktbcw#axzz1gfYD5LEK" target="_self">Tebowing Enters English Video</a> </p>
<p>
Tebowing Enters English Video 

The rapid rise of use of the word  has seldom been equaled, mirroring, for example, the rate of  adoption of the word Obamamania in early 2008.  The first mention of the word can be traced to the dramatic overtime victory of the Denver Broncos football team over the Miami Dolphins on October 23, 2011.  During the victory celebration, Tim Tebow ‘took a knee’ and was photographed in a moment of prayerful reflection.  Tebow is the 2007 Heisman trophy winner who  led the University of Florida to the 2008 BCS National Championship.

Though there is no official agency for accepting new words (or neologisms) into the English lexicon such as France’s Académie française, since 2003 the Global Language Monitor has been recognizing new words once they meet the criteria of a minimum number of citations across the breadth of the English-speaking world, with the requisite depth of usage on the Internet, in social media and in the top 75,000 global print and electronic media.

“Sports have become significant generators of new cultural trends and memes that transcend the athletic arena”,  said Paul JJ Payack, president and chief word analyst of the Global Language Monitor.  ”The ESPN sports broadcasting network has widely championed the word.  Jared Kleinstein’s tebowing.com website, devoted to people posing in the ‘tebowing position’, has been wildly popular.  The New York Times has recently carried an editorial on the subject and the Chinese search engine, Baidu.com, already has hundreds of citations for tebowing.” (See  ’Tebowing Goes Global’ in The Daily Beast.)

The Urban Dictionary defines ‘tebowing’ as ”To get down on a knee and start praying, even if everyone else around you is doing something completely different’.

The English language currently has some 1.58 billion speakers around the globe.

GLM released its Top Words, Phrases and Names of the Year lists on November 10th. Occupy is the Top Word of the Year, Arab Spring the Top Phrase of the Year, and Steve Jobs the Top Name of the Year.

GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media, as well as new social media sources.

No. of Words

Number of Words in the English Language:  1,025,109.8 (January 1, 2014 estimate)

.

A New English Word /every 98 minutes
“I created about 1700 new words …”

.

The number of words in the English language is :  1,025,109.8.   This is the estimate by the Global Language Monitor for January 1, 2014. The English Language passed the Million Word threshold on June 10, 2009 at 10:22 a.m. (GMT).  The Millionth Word was the controversial ‘Web 2.0′.

Currently there is a new word created every 98 minutes or about 14.7 words per day.

Though GLM’s analysis was the subject of much controversy at the time, the recent Google/Harvard Study of the Current Number of Words in the English Language is 1,025,109.8.  The above graphic is from the AAAS/Science as reported on NPR.  

Google/Harvard Study Validates GLM’s No. of Words in English Prediction

No-of-Words-Google

GLM/Google vs OED and Webster’s 3rd

Follow GLM on FacebookFollow GLM On Twitter

 

At the time the  New York Times article on the historic threshold famously quoted several dissenting linguists as claiming  that “even Google could not come up with” such a methodology.  Unbeknownst to them Google was doing precisely that. The number of words in the English language according to GLM now stands at:  1,019,729.6.   The difference between the two analyses is .0121%, which is widely considered statistically insignificant. Google’s number, which is based on the counting of  the words in the 15,000,000 English language books it has scanned into the ‘Google Corpus,’ mirrors GLM’s Analysis.  GLM’s number is based upon its algorithmic methodologies, explication of which is available from its site.

For Frequently Asked Questions about the Million Word March, go Here

‘Millionth English word’ declared

A US web monitoring firm has declared the millionth English word to be Web 2.0, a term for the latest generation of web products and services.

Matt Frei reports on English’s unique linguistic evolution and then spoke to Global Language Monitor’s Paul Payack who helped find this millionth English word.

SEE ALSO

BBC NEWS | Programmes | World News America | ‘Millionth English word’ declared “As expected, English crossed the 1,000,000 word threshold on June 10, 2009 at 10:22 am GMT. However, some 400 years after the death of the Bard, the words and phrases were coined far from Stratford-Upon-Avon, emerging instead from Silicon Valley, India, China, and Poland, as well as Australia, Canada, the US and the UK,” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. “English has become a universal means of communication; never before have so many people been able to communicate so easily with so many others.” The English language is now being studies by hundreds of millions around the globe for entertainment, commercial or scientific purposes. In 1960 there were some 250 million English speakers, mostly in former colonies and the Commonwealth countries. The future of English as a major language was very much in doubt. Today, some 1.53 billion people now speak English as a primary, auxiliary, or business language, with some 250 million acquiring the language in China alone.

There are 10,000 other stories hailing the arrival of the 1,000,000th word from Abu Dhabi, and Tehran, to Beijing, to Sydney, to Chicago and Sri Lanka. Quote of the Week:

“What’s interesting about a million is that it’s such a tiny number compared to all the words we could have,” said Mark Pagel, an evolutionary biologist at the University of Reading who studies the comings and goings of words across history. (Using any combination of seven consonants with two vowels, for example, creates more than 100-million potential words.) But even with a relatively small pile to call on, words are mostly fleeting. (The Oxford English Dictionary has a list of words that have appeared on record only once in hundreds of years.) A small number of essential words such as “two” or “you” – or their variations – are ancients in the language family, Dr. Pagel said.  “Had you been wandering around the plains of Eurasia 15,000 years ago, at the end of the last Ice Age, you probably could have said ‘thou’ and someone would have know you were referring to them. We think that’s pretty astonishing.”  Toronto Globe and Mail, June, 2008

Why Twitter was not in running for the 1,000,000th word Austin, Texas June 13, 2009 – Since the 1,000,000th word in the English announcement earlier this week, a number of news organizations have inquired as to why Twitter, the prominent microblog, was not on the final list of words considered for No. 1,000,000. According to Paul JJ Payack, president and Chief Word Analyst of the Global Language Monitor,  ”The answer is quite straight-forward: Twitter is already a word, as is its companion, to tweet. Certainly, the 21st century definition of twittering is much different than that of the Middle English twiteren, which is similar to the Old High German zwizzirōn, both of which mean, well, to twitter or as Merriam-Webster’s defines it “to utter successive chirping noises” or “to talk in a chattering fashion”. Since it is already catalogued as a headword, 21st c. twittering is simply a new entry, a new definition, under the ancient headword, twitter”. IT Pro Portal Compares 12-month use of twitter vs Web 2.0 On June 10, the Global Language Monitor announced that Web 2.0 has bested Jai Ho, N00b and Slumdog as the 1,000,000th English word or phrase added to the codex of fourteen hundred-year-old language.

.

Web 2.0 beats Jai Ho & N00b as 1,000,000th English Word

English passed the Million Word mark earlier today, June 10 at 10:22 am GMT Word Number 1,000,001: Financial Tsunami Austin, Texas June 10, 2009 – The Global Language Monitor today announced that Web 2.0 has bested Jai Ho, N00b and Slumdog as the 1,000,000th English word or phrase. added to the codex of fourteen hundred-year-old language. Web 2.0 is a technical term meaning the next generation of World Wide Web products and services. It has crossed from technical jargon into far wider circulation in the last six months. Two terms from India, Jai Ho! and slumdog finished No. 2 and 4. Jai Ho! Is a Hindi exclamation signifying victory or accomplishment; Slumdog is an impolite term for children living in the slums. Just missing the top spot was n00b, a mixture of letters and numbers that is a derisive term for newcomer. It is also the only mainstream English word that contains within itself two numerals. Just missing the final five cut-off,  was another technical term, cloud computing, meaning services that are delivered via the cloud. At its current rate, English generates about 14.7 words a day or one every 98 minutes.   These are the fifteen finalists for the one millionth English word, all of which have met the criteria of a minimum of 25,000 citations with the necessary breadth of geographic distribution, and depth of citations.   1,000,000: Web 2.0 – The next generation of web products and services, coming soon to a browser near you. 999,999: Jai Ho! – The Hindi phrase signifying the joy of victory, used as an exclamation, sometimes rendered as “It is accomplished”. Achieved English-language popularity through the multiple Academy Award Winning film, “Slumdog Millionaire”. 999,998: N00b — From the Gamer Community, a neophyte in playing a particular game; used as a disparaging term. 999,997: Slumdog – a formerly disparaging, now often endearing, comment upon those residing in the slums of India. 999,996: Cloud Computing – The ‘cloud’ has been technical jargon for the Internet for many years. It is now passing into more general usage. 999,995: Carbon Neutral — One of the many phrases relating to the effort to stem Climate Change. 999,994: Slow Food — Food other than the fast-food variety hopefully produced locally (locavores). 999,993: Octomom – The media phenomenon relating to the travails of the mother of the octuplets. 999,992: Greenwashing – Re-branding an old, often inferior, product as environmentally friendly. 999,991: Sexting – Sending email (or text messages) with sexual content. 999,990: Shovel Ready – Projects are ready to begin immediately upon the release of federal stimulus funds. 999,989: Defriend – Social networking terminology for cutting the connection with a formal friend. 999,988: Chengguan – Urban management officers, a cross between mayors, sheriff, and city managers. 999,987: Recessionista – Fashion conscious who use the global economic restructuring to their financial benefit. 999,986: Zombie Banks – Banks that would be dead if not for government intervention and cash infusion. ——————————————————————————————————— In addition, the 1,000,001st word is Financial Tsunami – The global financial restructuring that seemingly swept out of nowhere, wiping out trillions of dollars of assets, in a matter of months.

Each word was analyzed to determine which depth (number of citations) and breadth (geographic extent of word usage), as well as number of appearances in the global print and electronic media, the Internet, the blogosphere, and social media (such as Twitter and YouTube). The Word with the highest PQI score was deemed the 1,000,000th English language word. The Predictive Quantities Indicator (PQI) is used to track and analyze word usage. Global Language Monitor has been tracking English word creation since 2003. Once it identifies new words (or neologisms) it measures their extent and depth of usage with its PQI technology.

English Language Millionth Word Finalists Announced:

.

Includes  alcopops, bangster, de-friend, n00b, quendy-trendy, slumdog, and wonderstar

English to Pass Millionth Word June 10 at 10:22 am GMT

Million Word March Now Stands at 999,824

Austin, Texas May 29, 2009 – The Global Language Monitor today announced the finalists for the Million Word March. The English Language will cross the 1,000,000 word threshold on June 10, 2009 at 10:22 am Stratford-Upon-Avon time.

“The Million Word milestone brings to notice the coming of age of English as the first, truly global Language”, said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. “There are three major trends involving the English language today: 1) An explosion in word creation; English words are being added to the language at the rate of some 14.7 words a day; 2) a geographic explosion where some 1.53 billion people now speak English around the globe as a primary, auxiliary, or business language; and 3) English has become, in fact, the first truly global language.”

Due to the global extent of the English language, the Millionth Word is as likely to appear from India, China, or East L.A.as it is to emerge from Stratford-upon-Avon (Shakespeare’s home town). The final words and phrases under consideration are listed below. These words represent each of the categories of Global English that GLM tracks, Since English appears to be adding a new word every 98 minutes or about 14.7 words a day, the Global Language Monitor is selecting a representative sampling. You can follow the English Language WordClock counting down to the one millionth word at www.LanguageMonitor.com.

These words that are on the brink of entering the language as the finalists for the One Millionth English Word:

Australia: Alchopops – Sugary-flavored mixed drinks very much en vogue.

Chinglish: Chengguan – Urban management officers, a cross between mayors, sheriff, and city managers.

Economics: 1) Financial Tsunami – The global financial restructuring that seemingly swept out of nowhere, wiping out trillions of dollars of assets, in a matter of months. 2) Zombie Banks – Banks that would be dead if not for government intervention and cash infusion.

Entertainment: Jai Ho! — From the Hindi, “it is accomplished’ achieved English-language popularity through the multiple Academy Award Winner, “Slumdog Millionaire”.

Fashion: 1) Chiconomics – The ability to maintain one’s fashion sense (chicness) amidst the current financial crisis. 2) Recessionista – Fashion conscious who use the Global economic restructuring to their financial benefit; 3) Mobama – relating to the fashion-sense of the US First Lady, as in ‘that is quite mobamaish’.

Popular Culture: Octomom (the media phenomenon of the mother of the octuplets).

Green Living: 1) Green washing – Re-branding an old product as environmentally friendly. 2) E-vampire – Appliances and machines on standby-mode, which continually use electrical energy they ‘sleep’. 3) Slow food: — Food other than the fast-food variety hopefully produced locally (locavores).

Hinglish: Chuddies – Ladies’ underwear or panties.

Internet: 1) De-follow – No longer following the updates of someone on a social networking site. 2) De-friend – No longer following the updates of a friend on a social networking site; much harsher than de-following. 3) Web 2.0 – The next generation of web services.

Language: Toki Pona – The only language (constructed or natural) with a trademark.

Million Word March: MillionWordWord — Default entry if no other word qualifies.

Music: Wonderstar – as in Susan Boyle, an overnight sensation, exceeding all reasonable expectations.

Poland: Bangsters – A description of those responsible for ‘predatory’ lending practices, from a combination of the words banker and gangster.

Politically incorrect: 1) Slumdog – a formerly disparaging comments upon those residing in the slums of India; Seatmates of size – US airline euphemism for passengers who carry enough weight to require two seats.

Politics: 1) Carbon neutral — One of the many phrases relating to the effort to stem Climate Change. 2) Overseas Contingency Operations – The Obama re-branding of the Bush War on Terror.

Sports: Phelpsian – The singular accomplishments of Michael Phelps at the Beijing Olympics.

Spirituality: Renewalist – Movements that encompass renewal of the spirit; also call ‘Spirit-filled’ movements.

Technology: 1) Cloud Computing – The ‘cloud’ has been technical jargon for the Internet for many years. It is now passing into more general usage. 2) N00b — From the Gamer Community; a neophyte in playing a particular game; used as a disparaging term. 3) Sexting – Sending email (or text messages) with sexual content.

YouthSpeak: Quendy-Trendy — British youth speak for hip or up-to-date.

Extra Credit:

French word with least chance of entering English Language: le courriel for E-Mail.

Most recognized English-language word on the planet: O.K.

Each word is being analyzed to determine which is attaining the greatest depth (number of citations) and breadth (geographic extent of word usage), as well as number appearances in the global print and electronic media, the Internet, the blogosphere, and social media (such as Twitter and YouTube). The Word with the highest PQI score will be deemed the 1,000,000th English language word. The Predictive Quantities Indicator (PQI) is used to track and analyze word usage.

Global Language Monitor has been tracking English word creation since 2003. Once it identifies new words (or neologisms) it measures their extent and depth of usage with its PQI technology.

In Shakespeare’s day, there were only 2,000,000 speakers of English and fewer than 100,000 words. Shakespeare himself coined about 1,700 words. Thomas Jefferson invented about 200 words, and George W. Bush created a handful, the most prominent of which is, misunderestimate. US President Barack Obama’s surname passed into wordhood last year with the rise of obamamania.

Pick the Definition, May 28, 2009

Test your vocabulary skills on words about to officially enter the English language

.

.

The English Conquest (May 17, 2009)

. .

Chinglish Enriches English Vocabulary with Chinese Features (May 13)

News Magazine

The words in the mental cupboard

April 28, 2009

Watch:  When Does a Word Become a Word?

BBC World Service, April 22, 2009

Special Report, April 23, 2009

Neologisms

It’s difficult to track the number of words in the English language, since neologisms–new words–are coined every day. The Global Language Monitor claims our lexicon will welcome its millionth word by the end of this month; other experts disagree.Whenever it does occur, will the millionth word be something from the business world, like “carpocalypse,” describing the state of the automotive industry? Or from Hollywood, like “momager,” the mother of a celebrity who also serves as business manager? In these stories, we look at our changing language and highlight some of the new words that have entered it.
.

The Economist Predictions for 2009 Preview:

 

English Marks a Million

Listen to the segment on Morning Edition

Save the Date:  English nears a milestone (Christian Science Monitor)

News Forcaster: When will English pass 1 million words?

Current forecast: after 3/30/08 and before 4/30/08 (45% chance)

A Contrary View of the Million Word March

ENGLISH AND ITS ODDITIES ; The word factory keeps producing

The Million Word March in Smithsonian Magazine

. .


THE WORLD IN WORDS:  Top Words of 2008

.

Essay:  The Number of Words in the English Language

There are many things in the Universe that can never be precisely measured but that doesn’t stop Humankind from attempting to take their measure.

For example, there are on the order of:

  • 7,000 human languages and dialects (6,912 to be precise);
  • About 50,000 ideograms in the various Chinese dialects (though countless more words);
  • About 100,000,000,000 stars in the Milky Way galaxy (and some 100,000,000,000 galaxies in the universe);
  • Over 35,500,000 residents of California;
  • And then there are 10 raised to the power of 72 atomic particles in the universe; that is, precisely:

10,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000, 000,000,000,000,000,000,000,000 atomic particles;

  • There are fewer than 100,000 words in the French language;
  • There are some some 6.5 billion folks on the planet; (and about 20 billion that have ever walked upon the Earth);
  • Fewer than 20,000 different words in the Bible, (actually, 12,143 in the English, 783,137 total in the King James Version, 8,674 in the Hebrew Old Testament, and 5,624 in the Greek New Testament);
  • And 24,000 differing words to be found in the complete works of Shakespeare, about 1,700 of which he invented.

Finally, if you emptied all the water out of Lake Tahoe and spread it evenly over all of California it would be about 14 inches deep,  Not that anyone would ever attempt to do so. Or actually care.

Which brings us to the number of words in English.

The central idea of writing is, of course, the idea. Ideas by their very nature are wispy sorts of things. This being so, you can’t grab an idea and do with it what you will. Rather the best for which one can hope is to encapsulate the idea and preserve it for time immemorial in some sort of ethereal amber. We call this amber, language; the basic building block of which is, of course, the word. (We are speaking now as poets and not as linguists.)

 

As such, writers of English have the good fortune of having hundreds of thousands of words from which to choose. When you think of it, the English language writer always has at least three words for any idea, each rooted in the Latin, the Germanic or Saxon tongues, and the Greek. Think of a word for human habitation: city, town, metropolis, and so on. And that’s just the start. In the English-speaking world we also owe a heavy debt to Algonquin, and Hebrew, and Malay (ketchup anyone?) and Maori, and Zulu and Hmong among a multitude of others. I think you can spot the beginnings of a trend here.

And then there is the entire realm of  ”jargon,” scientific and otherwise, those specialized patois or vocabularies known only to those in specific fields. Computer-related jargon is multiplying at an extraordinary rate. And since English has become the lingua Franca of the Internet, English words are being created and non-English words co-opted at an ever-quickening pace.

Scientists estimate that there are approximately 10,000,000,000 neurons in a typical human brain.  Each of these neurons can theorectically interconnect with all the rest.

This being so, the number of interconnects within a single human brain is greater than the entire number of atomic particles in the universe.

If you equate these interconnects to ideas, or even thoughts, the number of potential words needed to express them is, indeed, staggering on the order of billions and billions of trillions.

This being said, I now unequivocally state that as of the 1st day of January in the year 2012 AD (or CE, whatever your preference), we estimate that there will be some  1,013,913  words in the English language, plus or minus a handful.

Choose well among them.

PJJP

Austin, Texas, USA

>

unexpected T_ENDIF in /nfs/c01/h12/mnt/44840/domains/languagemonitor.com/html/wp-content/themes/website/footer.php on line 23