‘Nappy-Headed Ho’ Top Politically inCorrect Phrase for 2007 Closely Followed by ‘Ho-Ho-Ho’ and ‘Carbon Footprint Stomping’
Henderson , NV . March 21, 2008. ‘Nappy-headed Ho,’’ closely followed by ‘Ho-Ho-Ho’ and ’Carbon Footprint Stomping’ top the list of the most egregious examples of politically inCorrect language found in 2007 by the Global Language Monitor in its annual global survey. This year’s list includes words and phrases from the US , the UK , Australia , and China .
“It is no surprise that a ‘Nappy-headed Ho’ was selected as the Top Politically Incorrect word or phrase for 2007,” said Paul JJ Payack, President and Chief Word Analyst of The Global Language Monitor (GLM). “A year later that phrase is still ricocheting about the Internet even affecting Christmas-season Santas in Australia.” The list was nominated by the GLM’s Language Police, volunteer language observers from the world over.
The Top Politically Incorrect Terms and Phrases for previous years include:
2006: Global Warming Denier
2005: Misguided Criminals
2004: Master/Slave computer jargon
The Top Politically inCorrect Words and Phrases for 2007:
1. Nappy-headed Ho’s – Radio personality Don Imus’ reference to the women on the Rutgers University championship basketball team. ‘Nappy’ is ultimately derived from the Anglo Saxon hnoppa for the ‘wooly substance on the surface of cloth’. Combined with the word ‘ho’ — a derogratory term for women, Imus’ comments led to an uproar in the media and ultimately led to his resignation.
2. HoHoHo — Staffing company in Sydney suggesting to prospective Santas to re-phrase their traditional greeting of “ho, ho, ho” in favor of “ha, ha, ha” so as not be confused with American urban parlance, a derogatory term for women.
3. Carbon footprint stomping – The movement to flaunt carbon-intensive activities such as driving Hummers and flying private jets; a reaction to the Green movement is the height of political inCorrectness.
4. Year of the Pig Restrictions – Chinese State Television in Shanghai warns Nestle against Happy Pig New Year ads, foregoing thousands of years of Chinese Tradition, because it might inflame pork-shying minorities.
5. Three Little Pigs – according to the BBC, A retelling of the three little pigs fairy tale, called Three Little Cowboy Builders, was excluded from award consideration because judges said that “ the use of pigs raises cultural issues”. It was also found to “alienate parts of the workforce (building trade): “Is it true that all builders are cowboys, builders get their work blown down, and builders are like pigs?”
6. The ‘Race’ Card – Originally a printed card with information about a thoroughbred horse race, now used in 2008 Presidential campaign parlance as in ‘playing the race card’, meaning intentionally injecting issues of ethnicity into the campaign. The word ‘race’ is ultimately derived from the Old High German for lineage.
7. “Obesity Is Socially Contagious” — That was the widely reported headline in the UCSD press release announcing the results of a study published in the New England Journal of Medicine that actually came to the opposite conclusion. One of the study’s authors made it worse by stating “It’s spread from person to person like a fashion or a germ … once it starts; it’s hard to stop it. It can spread like wildfire.”
8. Fire-breathing Dragon – Lindsey Gardiner, a leading British children’s author of the popular Lola, Poppy and Max characters, was instructed to eliminate a fire-breathing dragon from her new book because publishers feared they could be sued under health and safety regulations.
9. “Wucha dun did now?” — Handbook distributed a Houston school district police officer to enable the reader to speak “as if you just came out of the hood”.
10. Gypsy skirt – The worldwide phenomenon of the gypsy, tiered or Boho skirt has a new name: Traveler’s Skirt, since police in Cornwall believed that the term ‘Gypsy Skirt’ might be considered offensive to this cultural minority.
The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, as well as accessing proprietary databases. The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity.
GLM is moving its headquarters to Austin , Texas in the coming months.
For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.
The Top Politically inCorrect Words for 2006
Macaca, Global Warming Denier, Herstory and Flip Chart Top Annual List
San Diego, California (December 13, 2006) Macaca, Global Warming Denier, Herstory and Flip Chart top the list of the most egregious examples of politically correct language found in 2006 by the Global Language Monitor (www.LanguageMonitor.com) in its annual global survey.
“In 2006, the Political Correctness movement continued to gain momentum to the effect that many were unaware of the extent that it had inserted itself into ordinary English-language conversations,” said Paul JJ Payack, President of The Global Language Monitor (GLM). The year has been rife with examples that have been nominated by the GLM’s Language Police, volunteer language observers from the world over”.
The Top Politically inCorrect Words and Phrases for 2006:
1. Macaca – Might have changed the political balance of the US Senate, since George Allen’s (R-VA) utterance (which is an offensive slang term for Indians of the Sub-continent in the West Indies) surely has impacted his election bid.
2. Global Warming Denier – Since there are those who now believe that climate changed has moved from scientific theory to dogma; there are now proposal that ‘global warming deniers’ be treated the same as ‘holocaust deniers:’ professional ostracism, belittlement, ridicule and, even, jail.
3. Herstory for History – ‘Herstory’ again attempts to take the male element out of ‘HIS story’. Though there are nearly 900,000 Google citations for ‘HERstory, they are all based on a mistaken assumption. When Herodotus wrote the first history, the word meant simply an ‘inquiry’.
4. Flip Chart. The term can be offensive to Filipinos, please use ‘writing block’.
5. 1a and 1b — The headmistress of a grade school in Midlothian (Scotland) had to split a grade into two equal classes. Though the split was purely alphabetical, parents objects because those with children in ‘1b’ feared they may be perceived as academically inferior to those in ‘1a’.
6. Politically Incorrect Colors — Staff at a coffee shop in Glasgow refused to serve a customer who had ordered a ‘black coffee’, believing it to be ‘racist.’ He wasn’t served until he changed his order to ‘coffee without milk’. Around the world we have reports of the word ‘black’ becoming emotionally charged and politically correct or incorrect depending upon one’s point of view.
7. Oriental – Asian, please. Though this is generally a purely American phenomenon. In Europe, Asians prefer the term Oriental, which literally means ‘those from the East’.
8. Menaissance – The rise of a ‘manliness’ culture or male renaissance. Replaces metrosexual, which evidently appealed to women but not men.
9. Momtini — A Michigan mother invented the term ‘momtini’ as an act of rebellion against ‘parental correctness’. This has raised the hackles of child protection and ‘anti-alcohol’ groups.
10. “Our Mother and Father Who are in Heaven” – From a new, ‘inclusive’ Bible translation (The Bible in a More Just Language) that replaces what it believes to be “divisive” teachings of Christianity.
Bonus: Political Correctness — ‘Equality Essentials,’ a 44-page training manual book called has been used for staff training courses at Kirklees Council in West Yorkshire suggests that the term Political Correctness is now politically incorrect.
Top Words for 2005 and 2004
The Top Politically Incorrect Words for 2005 were the BBC’s use of the euphemism ‘Misguided Criminals’ for Terrorists after the 7/7 Tube Bombings.
In 2004, the List was highlighted by Los Angeles County’s insistence of covering over with labels any computer networking protocols that mention master/slave jargon.
Top US youthSpeak Words
A’IGHTAll Right.As in, “That girl is nice, she’s a’ight.”
BANK:Has lots of flow(see also: flow)
BIZZNIZZLE: Business.As in “None of your bizznizzle!”Part of the Snoop Dogg/Sean John-inspired lexicon.
BLING:Originally bling bling, the sounds of jewelry (preferably diamonds and gold) clinking together, bling now refers to any expensive or ostentatious jewelry.
CHILLIN': Relaxing, especially with friends
COOL:Still a cool word, even after all these years
CRUNK: A Southern variation of hip-hop music.Also means fun or amped.
DOPE: (1) Excellent, cool, tight, or phat.As in, “That’s totally dope!”(2) Fine, good
FLOW: Money. Originally from ‘cash flow’. (see also: bank)
FO’ SHIZZLE:Variation of ‘for sure’, popularized by rapper Snoop Dogg.
GIVE IT UP! Replaces the square “Please applaud for…”
HELLA:An intensive: hella tight or hella phat.
HOTTIE:Object of affection, either personally or in the cultural milieu.
MAD:A lot.As in, “She has mad money.”
PEACE (or PEACE OUT): “See you later.”
PHAT:Way cool, as in ‘rolling phat’.
PIMPIN:Good with women (Also playa)
POPPINS:Perfect, from ‘Mary Poppins is perfect in every way.’
PROPER:Right, correct; a recycled Briticism.
PROPS: Respect or credit. As in, “He gets mad props!”Can also be used in place of cheers or congratulations.
RICE ROCKETS:Tricked out Japanese compact cars, as opposed to American ‘muscle’ cars.
SHUT UP! ‘Really?’
SICK: Hella cool!
SIDE SHOW:The temporary cordoning off of a freeway, done to perform outrageous car stunts in tricked-out rice rockets.
SNAG:Sensitive New-Age Guy.
STOG:Cigarette, short for ‘stogy’ or “stogie”.
SWEATIN: Irritating, bugging. As in `He’s really sweatin’ me!`
WASSUP?, WHAT UP?, and S’UP?:Popular variations of “What’s up?” or “What’s going on?”
WORD:“That’s good,” “That’s OK,” or “That’s right.”
Bonus Youthspeak Phenomenon of Note:
UP TALKING:Ending all sentences with a rising or upward inflection, as if asking a question.
The Top Ten Global YouthSpeak Words for 2006:
1. Yoof Speak – Pan-Asian term for YouthSpeak.
2. Ballin’ – Doing well; fine; as in he’s really ballin’ now.
3. Stick Ice – Chinese YouthSpeak for ‘popsicle’ or ice cream cone.
4. ii – Siigniifiies the text messaging style of doubliing the letter ii wherever iit iis found. (Very gee or preppy).
5. Ya-ya papaya – Snooty person (Singlish from Singapore).
6. 1 – From the U2 song One Love. Sign-off to Instant Messages.
7. =^..^= The emoticon representing a kitty.
8. Get up One’s Nose – Irritates, as in ‘He gets up my nose!’ (UK).
9. LMAO – Texting abbreviation for Laughed My Ass Off.
10. Yobbo – An unrefined or loutish youth (Aussie/UK).
The Top Global YouthSpeak Words for 2005 were: 1. Crunk — A Southern variation of hip hop music; also meaning fun or amped. 2. Mang — Variation of man, as in “S’up, mang?” 3. A’ight — All Right, “That girl is nice, she’s a’ight”.
Read More About the Top Words of 2006
The Top Ten Global YouthSpeak Words For 2005:
1. Crunk: A Southern variation of hip hop music; also meaning fun or amped.
2. Mang: Variation of man, as in “S’up, mang?”
3. A’ight: All Right, “That girl is nice, she’s a’ight”
4. Mad: A lot; “She has mad money”
5. Props: Cheers, as in “He gets mad props!”
6. Bizznizzle: This term for” business” is part of the Snoop Dogg / Sean John-inspired lexicon, as in “None of your bizznizzle!’
7. Fully: In Australia an intensive. as in ‘fully sick’.
8. Fundoo: In India, Hindi for cool
9. Brill! From the UK, the shortened form of brilliant!
10. “s’up”: Another in an apparently endless number of Whazzup? permutations.
Southern California YouthSpeak Bonus: Morphing any single syllable word into 3, 4 or even 5 syllables.
Last year the Top YouthSpeak terms were: Word, Peace (or Peace out), and Proper.
For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.
Misguided Criminals, Intrinsic appitude, and Thought Shower Top List
San Diego, California (Updated November 29, 2005) Misguided Criminals, Intrinsic Aptitude, and Thought Shower top the list of the most egregious examples of politically correct language found in 2005 by the Global Language Monitor in its annual global survey. This year’s list includes words from the US, UK, France and Australia.
“2005 was the year we saw the Political Correctness movement become a truly global phenomenon,” said Paul JJ Payack, President of The GlobalLanguage Monitor (GLM). “The list is but one more example of the insertion of politics into every facet of modern life.”
The year has been rife with examples that have been nominated by the GLM’s Language Police, volunteer language observers from the world over.
The Top Politically inCorrect Words and Phrases for 2005:
1. Misguided Criminals for Terrorist: The BBC attempts to strip away all emotion by using what it considers neutral descriptions when describing those who carried out the bombings in the London Tubes. The rub: the professedintent of these misguided criminals was to kill, without warning, as many innocents as possible (which is the common definition for the term, terrorist). The phrase was selected by GLM as but one example in line with the published BBC Editorial Guidelines where it is noted that the word ‘terrorist’ itself can be a barrier rather than aid to understanding. Suggested alternatives include: bomber, attacker, insurgent and militant, among others. These and similar words are deemed to have no emotional or value judgments. However, the word Terrorist can be used as long as it appears in a quoted attribution. [To see one example used by John Simpson, BBC World Affairs Editor, Click Here.]
2. Intrinsic Aptitude (or lack thereof) was a suggestion by LawrenceSummers, the president of Harvard, on why women might be underrepresented in engineering and science. He was nearly fired for his speculation.
3. Thought Shower or Word Shower substituting for brainstorm so as not to offend those with brain disorders such as epilepsy.
4. Scum or “la racaille” for French citizens of Moslem and North African descent inhabiting the projects ringing FrenchCities. France’s Interior Minister, Nicolas Sarkozy, used this most Politically inCorrect (and reprehensible) label to describe the young rioters (and by extension all the inhabitants of the Cites).
5. Out of the Mainstream when used to describe theideology of any political opponent: At one time slavery was in the mainstream, thinking the sun orbited the earth was in the mainstream, having your blood sucked out by leeches was in the mainstream. What’s so great about being in the mainstream?
6. Deferred Success as a euphemism for the word fail. The Professional Association of Teachers in the UK considered a proposal to replace any notion of failure withdeferred success in order to bolster students self-esteem.
7. Womyn for Women to distance the word from man. This in spite of the fact that the term man in the original Indo-European is gender neutral (as have been its successors for some 5,000 years).
8. C.E. for A.D.: Is the current year A.D. 2005 or 2005 C.E.? There is a movement to strip A.D. (Latin for “In the Year of the Lord”) from the year designation used in the West since the 5th century and replace it with the supposedly moreneutral Common Era (though the zero reference year for the beginning of the Common Era remains the year of Christ’s birth).
9. “God Rest Ye Merry Persons” for “God Rest Ye Merry Gentlemen”: A Christmas, eh, Holiday, carol with 500 years of history isnot enough to sway the Anglican Church at Cardiff Cathedral (Wales) from changing the original lyrics. There are those who suggest going one step further: “Higher Power Rest Ye Merry Persons”.
10. Banning the word Mate: the Department ofParliamentary Services in Canberra issued a general warning to its security staff banning the use of the word ‘mate’ in dealings t with both members of Parliament and the public. What next? banning ‘no worries’ so as not to offend the worried, or banning ‘Down Under’ So as not to offend those of us who live in the “Up Over”.
HolidayBonus: Happy Holidays or Season’s Greetings for Christmas (which in some UK schools now label Wintervale). However, the word holiday is derived directly from Holy Day, and in the word X-Mas, the Greek letter ‘chi’ represented by the Roman X actually stands for the first two letters of the name Christ.) Now there are published reports of organization banning the traditional Christmas Colours of red and green.
Last year the Top Politically Incorrect words were: Los Angeles Countys insistence of covering over with labels any computer networking protocols that mention master/slave jargon. Following closelywere same-sex marriage for marriage and waitron for waiter of waitress.
Katrina Disaster Buzzword Explainer
San Diego, Calif. September 2, 2005. MetaNewswire. The Global Language Monitorin response to worldwide demand, has created this Hurricane Disaster Buzzword Explainer to help readers understand the many buzzwords, acronyms, and odd turns of phrase that are being employed in relation to the Hurricane Katrina disaster in New Orleans as it unfolds.
GLM’s List is an ongoing compilation, updated daily; we welcome contributions from around the globe.
The current list with associated commentary follows:
Acadians — French-speaking people who were expelled from Nova Scotia exactly 250 years ago and settled in the bayou. Subject of the epic poem, Evangeline, by Henry Wadsworth Longfellow. See Cajun.
Army Corps of Engineers — The USACE is responsible for investigating, developing and maintaining the nation’s water and related environmental resources.
Astrodome — The first enclosed stadium in the US; refugees from the SuperDome will be transported 350 miles to the Astrodome.
Bayou — A slow moving stream or river that runs through the marshlands surrounding New Orleans; home of Cajun Culture.
Big Easy — The nickname for the city of New Orleans, from the laidback lifestyle one finds there.
Breach — Sudden overpowering of a levee, or a floodwall, that allows water to seep or rush in.
Cajun — Literally, Louisianan who descends from French-speaking Acadians, who in 1755 were expelled from Nova Scotia.
Category — The intensity of a hurricane using various measurements including velocity of sustained wind. Categoies range from 1 (weakest) to 5 (strongest). Katrina peaked at Category 5.
Climate Change — The warming of the Earths atmosphere due to natural cycles (politically sensitive; believed to be primarily outside the control of man.) See Global Warming.
Creole — Derives from the Latin creare, meaning “to create.” By the nineteenth century, black, white, and mixed-race Louisianans used the term to distinguish themselves from foreign-born and Anglo-American settlers.
Cyclone — A developing tropical storm, rotating counterclockwise in the Northern Hemisphere and clockwise in the Southern Hemisphere. Often confused with but NOT a tornado.
Eye — The center of the hurricane where the skies are clear and the wind is nearly calm.
FEMA — Federal Emergency Management Agency, branch of the US Homeland Security Department. FEMA coordinates the US Federal government’s response to national disasters.
Floating Casinos — Casinos located along the Mississippi coast bringing an annual average revenue of $2.7 billion a year to that state.
Flood Control — The building of levees, pumping stations, sea walls, etc. to keep a city safe from flooding.
Flood Stage — Flood stage is reached when the water in a stream or river over-tops the banks or levees along the banks.
Flood Wall — Narrow, steel and concrete barrier erected to keep the Mississippi River out of New Orleans.
French Quarter — The original living area of the city, now known for Jazz, Cajun cuisine, and Carnival. Located at the highest point of the city.
Global Warming — In theory, the warming of the Earths atmosphere caused primarily by human use of fossil fuels (Politically sensitive; believed to be primarily in the control of man.) See Climate Change.
Hurricane Names — Hurricanes have been named since 1953. Currently, the World Meteorological Organization maintains the alphabetically sorted list of alternating men’s and women’s names. The list was exclusively female until 1979. Names are recycled every 6 years. Influential hurricanes have their names retired.
Hurricane — A tropical cyclone with a sustained surface wind is 74 mph (118 kmh) or more. A hurricane is called a typhoon in the Pacific Ocean.
Hurricane Scale — See Categories.
Hurricane Season — The hurricane season in the Atlantic runs from June 1 to November 30; in the Eastern Pacific, the season begins on May 15 and ends on November 30.
Hurricane Watch/Warning — An official warning that a hurricane is expected to hit a specific area of the coast with 36 hours (watch) or within 24 hours (warning).
Isobar — Isobars around a cyclone are lines on a map that signify the same barometric pressure.
Katrina — The 11th tropical storm of the 2005 Atlantic hurricane season.
Knot — Wind speed equal to 1.15 Miles Per Hour (MPH) or 1.9 Kilometers Per Hour (KM/HR).
Lake Pontchatrain — Actually, an arm of the sea that borders on New Orleans. Lake Pontchatrain is half the size of the state of Rhode Island.
Levee — Colossal earthen barriers erected to keep water out of the city. Once breeched, levees hinder relief efforts by holding the water inside the city. New Orleans has 350 miles of hurricane levees; they were built to withstand a fast-moving Category 3 storm. Katrina was a Category 4+ storm.
National Guard — Military units organized at the state level to protect the citizens of an individual state.
Norlins — Local pronunciation of the name of the city of New Orleans.
Public Health Emergency — Cholera and typhoid are among the concerns caused by contaminated water.
Pumping Stations — Massive, yet old and inefficient pump houses that would keep any seepage out of New Orleans.
Recovery — To recover the dead after search and rescue operations are complete.
Relief and Response Effort — To provide food, medical supplies and shelter to refuges of a disaster.
Sandbag — Three- to twenty-thousand pound burlap-type containers dropped from Chinook helicopters to plug breaches in levee.
Saffir-Simpson Scale — Used to give an estimate of potential damage and flooding along the coast. Wind speed is the determining factor in the scale. See Category.
Search and Rescue — To search for survivors.
Storm Surge — Sudden rising of the sea over its usual level, preceding the arrival of a hurricane. The Thirty-foot surge on the Mississippi coastline was the highest ever recorded for North America.
Superdome — Home to the New Orleans Saints football team, the Sugar Bowl and numerous professional football championships (Super Bowls).
Tropical Depression — An area of intense thunderstorms becomes organized into a cyclone. Maximun sustained winds reach 34 knots. There is at least one ‘closed’ isobar with a decrease in barometric pressure in the center of the storm.
Tropical Storm — Sustained winds increase to up to 64 knots and the storm begins to look like a hurricane.
Vertical Evac — Vertical evacuation, taking refuge in the topfloors of a high-rise building. In this case, this sort of evacuation often proved fatal.
Australia bans the word ‘mate’
GLM’S Language Police suggest these others: ‘No Worries’, ‘Down Under’, ‘Barbie’, etc.
San Diego, Calif. August 24, 2005. Last week, the Department of Parliamentary Services in Canberra, issued a general warning to its security staff banning the use of the word ‘mate’ in any dealings they might have with both members of the Parliament and the public. Almost immediately, Australian Prime Minister John Howard called the ban “absurd” while the Opposition labeled it “un-Australian”. The ban has since been rescinded.
In direct response, the Global Language Monitor polled its readers (and enquired of itsLanguage Police) to come up with further suggestions of slang words and informal language that might serve the public interest by being banned in Australia. Earlier today, as a service to the international linguistic ‘mateship’ or community, GLM released its List.
“We believe that if the Department of Parliamentary Services had a list of “Further Slang terms and Colloquialisms fit to be Avoided, Shunned, or Otherwise Banned,” these are the words that would populate such a List,” said Paul JJ Payack, President and the WordMan for the Global Language Monitor. “To make the List, words had to be innocuous in themselves, but in the context of Political Correctness, potentially offensive to some segment of the populace”.
Recently, the BBC’s use of the term ‘misguided criminals’ and ‘bombers’ when referring to the perpetrators of the recent London blasts stirred an international debate on politically correct language. The BBC used those words to replace the term ‘terrorist’, which according to the BBC can “carry emotional or value judgments”.
GLM’s List is an ongoing compilation; currently the list of words to be potentially banned with associated commentary follows:
Barbeque — The shortened form, barbie, can be an invidious reference to the Barbie doll, and hence sexist.
Abso-bloody-lutely — Though the term bloody can signify an intensive, this use could also heighten insensitivity to the plight of farm animals that animal rights activists have long warned against.
Down Under — Down Under signifies the existence of an Up Over, which obviously is in the superior position of Uppness. Might be taken as ignoring the very real consequences of the North/South global divisions.
G’day — G’day is the shortened form of ‘Good Day’. Some etymologists believe that good can be ultimately traced to an earlier word for God. Hence, G’day could represent a conspiracy to insinuate the theistic world view into everyday life.
Mate — From classmates at male boarding schools. Obviously sexist, also elitist.
Nappy — Diaper, might offend those who illegally download music to their hard drives, and narcoleptics.
No Worries — This is offensive to those with OCD, and others who are plagued by constant self-doubt and apprehension.
Plonk — Inexpensive wine (in the US it’s called ripple). Plonk is perhaps a contraction of vin blanc; this might offend francophones.
Ta — Thank you. In the spirit International Harmony, the French s’il vous plait is preferred.
Vegemite — A plot to foist upon a defenseless world, the supposed utopian ideal of what a meatless sandwich might be.
Zed — The letter Z. Not exactly slang, but a candidate for banishment nonetheless on general principles.
Nought — the number ‘zero’. If this caught on, the English-speaking world might finally have a name for the first decade of the 21st century: the Noughties.
To Read the Story from the Aussie perspective, CLICK HERE.
Filtering Events of All Emotional Content?
‘Terrorist’ Or ‘Bomber’?
San Diego, California (July 15, 2005) The BBC’s use of the term ‘misguided criminals’ and ‘bombers’ when referring to the perpetrators of the recent London blasts have stirred an international debate on politically correct language. The words replace the term terrorist, which according to the BBC can “carry emotional or value judgments”.
According to the Global Language Monitor’s exclusive PQ (Political-sensitivity Quotient) Index, the term ‘terrorist’ appears 700% more frequently on the web than ‘bomber’ when linked to terror-related activities such as suicide bombings, and the like. When tracking global news articles only, the word ‘bomber’ can be found in about 40% of the articles, though usually in combination with ‘terrorist’ or ‘terrorist-related’ words. The phrase ‘misguided criminals’ is found only about 5000 times on the entire web, many times linked to the emerging BBC story.
BBC guidelines state that credibility should never be undermined by the “careless use of words which (sic) carry emotional or value judgments”.
“The primary function of a news organization is to detail events as they occur in their existing cultural milieu, thereby recording the first draft of history. The BBC seems concerned with overstepping this boundary into what was once called yellow journalism. The greater danger here is to filter emotion-laden events of all emotional content in their pursuit of the non-judgmental,” said Paul JJ Payack, President (and the WordMan) of the Global Language Monitor.
The PQ Index is a proprietary algorithm that tracks politically sensitive words and phrases in the print. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets, thereby separating the spin and the hype from the facts. The PQ Index is published quarterly.
A.D. 2005 or 2005 C.E.?
The Traditional Western Practice is to Reckon Time from the Birth of Jesus
San Diego, Calif. May 16, 2005. MetaNewswire. A small but vocal element is voicing opposition to the traditional Western practice of dividing time, measuring events as occurring before or after the birth of Jesus or B.C and A.D., according to a survey by The Global Language Monitor (GLM), using the Predictive Quantities Indicator (PQI).
The survey found that in the worldwide electronic and print media, and on the Internet, the current convention of A.D. and B.C. was found to be nearly 50 times as prevalent as that of the C.E. and B.C.E. convention. Nevertheless, the fact that the newer conventions were now found to be used at all indicates significant inroads, where until recently none existed.
The C.E. and B.C.E. conventions were introduced about a century ago in the Jewish and Scientific communities, but have been adopted increasingly by those who want to place some distance or obscure the Judeo-Christian roots of Western Civilization. The issue has become increasingly polarizing on college campuses, school textbook publishers, and in the various religious communities.
The Western Calendar is especially pervasive because all major electronic and computer systems have it deeply embedded in their basic instruction sets, or operating systems. This means that all electronic commerce, commercial applications, scientific, airlines, electronic games, automobiles, clocks, etc. are based on the Western Calendar.
“As with most language-based PC issues, the battle is intense, however, no authority or group can mandate linguistic change, said Paul JJ Payack, President of The Global Language Monitor. “The fact is that both C.E. or A.D. both acknowledge the centrality of Jesus to the Western Calendar, (actually shorthand for Western Christendom), since both A.D. and C.E. both refer to the birth of Jesus as the time marker for the West.”
(In the aftermath of the French Revolution, the revolutionaries made anill-fated and short-lived attempt to restart the Western Calendar, which was to begin on September 22, 1792: the day of the declaration of the first French Republic. Months were cited by Roman numerals and named after meteorological conditions.)
Payack added, “Jesus, of course, was born in 749 AUC (ab urbe condita) from the founding of the City), since the Roman Calendar was dated from the mythical founding of the City by Romulus in 753 B.C. It is also interesting to note that when Dominus Exiguus, the 5th Century monk, created the current Calendar, he miscalculated, which is why it is now generally accepted that Jesus was born in the year 4 B.C, that is four years before the year of his birth.”
There are several major calendar systems in addition to the Western system currently in use. These include the Hebrew, Islamic, Buddhist, and Chinese.
The Hebrew Calendar dates from the Creation (current year 5765); the Islamic Calendar dates from the Hegira (current year 1425); the Chinese Calendar dates from the Emperor Huangdi, in 2637 B.C.; and the Buddhist Calendar dates from the birth of the Buddha, 543 years B.C., making 2005 the year 2548 of the Buddhist Era.
The Predictive Quantities Indicator is a proprietary algorithm that tracks specified words and phrases in the media and on the Internet. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets. In this case, the words tracked were Anno Domini (A.D., literally Year of the Lord), Before Christ (B.C.), the Common Era (C.E.) and Before the Common Era (B.C.E.)
Politically inCorrect PCs
Master/Slave Tech Terms Raise Eyebrows in L.A.
Danville, California (December 4, 2004) Los Angeles County’s insistence on covering over with labels any computer networking protocols that mention master/slave jargon, has been chosen the top example of political correctness in language for 2004 .
“We found Master/Slave to be but the most egregious example of political correctness in 2004,” said Paul JJ Payack, President of The Global Language Monitor. “This is but one more example of the insertion of politics into every facet of modern life, down to the level of the control processes of computer technology.”
In computer networking terminology, master/slave is commonly used to describe a device or process that has captured (and involuntarily) controls one or more devices or processes. The year has been rife with examples that have been nominated by the GLMs Language Police, volunteer language observers from the world over.
The Top Politically Correct Words and Phrases for 2004:
1. Device for master and captured device for slave in computer networking terminology
2. Non-same sex marriage, for marriage used in Democratic Presidential Primaries
3. Waitron for waiter or waitress
4. Red Sox Lover for Yankee Hater during the ALCS playoffs
5. Higher Power for God
6. Progressive for classical liberal
7. Incurious rather than more impolite invectives for President Bush (such as idiot or moron)
8. Insurgents substituting for terrorists in Iraq
9. Baristas rather than waitrons
10. First year student rather than Freshman, though Frosh is still acceptable
How the 2004 Presidential Election Impacted the Way Americans Speak
Danville, California (November 11, 2004) MetaNewsWire The recently concluded Presidential Election of 2004 has significantly impacted the manner in which Americans communicate with each other and not always in a positive way. For the eight months leading up to the Election, the Global Language Monitor (GLM) has tracked the way Americans communicate with each other about politics. To do this, GLM created its exclusive PQ Index (Political-sensitivity Quotient), a proprietary algorithm that tracks politically sensitive words and phrases in the print, electronic media and the Internet. Some forty words and phrases were analyzed for the Post-Election Survey, including flip flop/flopping, quagmire, Fahrenheit 911, liar!, and misleader.
The PQ Index is perhaps the most in-depth, algorithmic analysis of political word usage ever attempted during a US Presidential campaign. After meeting certain threshold criteria, the index measured how frequently the words and phrases were used in their given political contexts. Then were then tracked on a bi-weekly basis, with greater weight provided for appearances in the major media. Additionally, greater weight was assigned to changes in frequency of appearance the closer the survey came to the election, itself.
Perhaps the one point of agreement by both Republicans and Democrats in the immediate aftermath of the campaign was that moral values played a vastly more important role than had hitherto been estimated. This was re-enforced by the exit polls conducted by Edison Media Research with Mitofsky International for the National Election Pool, which distributed their information to the media through the Associated Press.
The PQ Index picked up this trend months earlier, when issues related to moral values would surface and then, actually, gain in strength as the campaign progressed. By the end of the campaign, these moral values-related words and phrases dominated the pre-Election PQ Index (Political-sensitivity Quotient) of Hot Political Buzzwords released on November 1. Specifically, thirteen or more of the top 20 words and phrases that dominated the media in the run-up to the election, can be classified as directly related to the moral values.
Both the major parties and the mainstream media appear to be surprised at the primacy of the moral values issue atop the exit-poll surveys, though they have used the terms tracked in the PQ Index some hundreds of thousands, if not millions, of times in the preceding month. What led to this miss was that fact that the moral values question was narrowly interpreted to mean the gay marriage and the Mary Cheney incident. (Both Kerry and Edwards cited the sexuality of the vice presidents daughter, Mary Cheney in their debates, a move widely viewed in the subsequent polls as gratuitous.)
In fact, the idea of moral values includes media bias, flip flopping for political gain, the question of a just or unjust war, the disrespecting of a wartime president (as in Fahrenheit 911), tagging the Chief Executive as a Liar or misleader and the rise of the uncivil war in political discourse / dis-coarse. In fact, The Top Five terms in the November PQ Index can all be viewed as related to moral values, as can be seven of the Top Ten — and 13 of the Top Twenty.
Another factor has been the rampant incivility be found in the political discourse in American politics which has reached unprecedented heights or, rather, lows. It can be argued that not since the Civil War era, when President Lincoln was frequently depicted by adversaries as a gangly, gaping baboon, has the discourse sunken to such a profane level. In fact, such is the decline in the political discourse during this campaign that future historians might actually wonder if the battle being fought was between the “Blue States” and the “Red States” rather than between the forces of Terrorism and The West.
This phenomenon is also related to the “Myth of the 24-Hour News Cycle,” where it is argued that once a politically-sensitive buzzword is launched into todays media world, it seems to persist for an indeterminate period, building a kind of media momentum and extending the news cycle rather than shrinking it. This persistence seems at odds with the general perception of the media being fixated on the 24 hours news cycle.
Some of the key words and phrases that have gained visibility during the 2004 Presidential Election follow.
Colossal Error: Kerrys judgment on Bushs Iraq policy. Evidently following California Olive Growers Association Guidelines for measuring the size of olives — Large, Extra Large, Jumbo, Gigantic, Colossal and Super Colossal. This leaves wiggle room for a ‘super-colossal error’.
Flip Flop/Flopping: Formerly referred to gymnastic routines, pancakes, and dolphin acts (Flipper); now a mainstream political term.
Girlie Men: His Honor, the Governator’s, characterization of political opponents.
Global Test: Kerrys description of the bar he would set before committing the US to pre-emptive strikes
Incuriosity: The campaign season with the President being labeled as Incurious George.
Jobless Recovery: A catch=phrase belied by the creation of 2.1 million new jobs in 2004.
Liars!: Signifies the virulence of the name-calling between opponent supporters. Bush wins the ‘Liar Poll with a 2:1 lead over Kerry.
Liberal: Now looked upon as a pejorative; for future reference, please use progressive.
Mary Cheney: For better or for worse, now a household name used in more than 100,000 media citations in the preceding six weeks..
Media Bias: A contentious issue, especially when used in conjunction with the Dan Rather “60 Minutes” imbroglio.
Misleader: MoveOn.org started this all by calling the sitting president a ‘misleader’.
Moral Values: Currently in more than 4,000 media stories; widely varies in interpretation.
Political Incivility: A catch-all category for various rude directives — Cheney, Heinz-Kerry, et al. combined here.
Quagmire: A fading, Viet Nam-era term rescued from obscurity.
Red States/Blue States: Before November 2, 2004, a relatively unknown term, a shorthand used by political pundits, describing Republican-leaning states vs. Democrat-leaning states.
Rush-to-War: The short-hand by Administration opponents for the run-up to the Iraq war.
Swift Boats: Might have torpedoed Kerrys presidential aspirations. Actually, Fast Patrol Craft (PCF), small, shallow draft-water vessels operated by the United States Navy for counterinsurgency (COIN) operations during the Vietnam War.
Two Americas: John Edwards frequent of America as divided between rich and poor, the jobless and the employed, liberals (err, progressives) and conservatives.
— Paul JJ Payack
Myth of 24-hour News Cycle:
(and Undermines) the 2004 Presidential Campaign
Danville, California (October 19, 2004) Though it is commonly assumed that the media is now on a 24-hour news cycle, the opposite appears to be true, according to an exclusive analysis of The Global Language Monitor’s PQ Index (Political-sensitivity Quotient). Though the day-to-day headlines of the 2004 Presidential Campaign are relatively transient, the ideas encapsulated in the political buzzwords that GLM tracks take several months to cycle through the electronic and print media, the internet, and cyberspace, particularly the blogosphere.
Once a ‘politically-sensitive’ buzzword is launched into today’s media world, it seems to persist for an indeterminate period, building a kind of ‘media momentum’ and extending the news cycle rather than shrinking it. This persistence seems at odds with the general perception of the media being fixated on the ’24 hours news cycle’.
The PQ Index (Political-sensitivity Quotient) released monthly by The Global Language Monitor is a proprietary algorithm that tracks politically sensitive words and phrases in the media and on the Internet.
A current example: the PQ Index has been the tracking the “Swift Boats” issue for over six months as shown in Figures 1 and 2. Though it peaked in the last few weeks at No. 1 in the August Tracking Index with the release of the Swift Boat Veterans for Truth ads, it remains strongly entrenched in the Top Ten in the October survey. The evidence suggests that the issue will persist for some time to come; definitely through November 2nd.
Another example might be the labeling of President Bush as a Liar. This first surfaced in early spring as a result of ads launched by 527 organizations, such as MoveOn.org, in an action without precedent in the mainstream media, boldly labeling the sitting president a Liar. This was an early version of this years attack ads that would proliferate throughout the year, and was little noticed by the mainstream media at the time, except as a curiosity.
The ads, however, proved to be harbingers of what was to follow. Over the course of the next six months the label stuck, increasingly resonating especially on the Internet and in the blogosphere. This month the term sits at No. 11 on the PQ Index, down from No. 4 in August. In fact, Bush as Liar! is up some 1400% since the beginning of the year. An additional wrinkle is that Kerry, too, is now being labeled as a Liar! by his critics with nearly 40% of the references tracked by the PQ Index labeling the Democratic nominee as such.
Another example is the Dead and Done Presidents phenomenon. With the passing of Ronald Reagan in June and the much-anticipated publication of Bill Clintons autobiography the next month, these two former presidents, leapt to the top of the PQ Index in June and July respectively. In the October Index, they both still rank in the Top Twenty demonstrating the persistence of their long-shadows over the current campaign.
Fahrenheit, representing Michael Moores controversial film, Fahrenheit 451, took the top ranking in the July PQ Index, jumping some 400% from the previous month. Fahrenheit maintained its No. 1 position in August and currently ranks as No. 6 in the October Index. Mr. Moore, more than most, seems to have appreciated the new “Surprise” phenomenon, though for maximum impact he might have, in retrospect, released his film a month later, in August rather than July.
And now, in what could be a sign of mounting difficulties for the Democratic Presidential Campaign, this months top political buzzwords (including ‘Dan Rather-related Bias, ‘Liberal,’ Global Test,’ ‘Flip flop/flopping’ and Swift Boats) are creating an inhospitable climate, in many cases overshadowing the key messages of the Democratic Nominee, according to the October PQ Index.
In the October PQ Index, Swift Boats is actually getting more media hits and citations than all otherkey Kerry messages combined. These messages include; “Two Americas,” “Bush the Misleader,” “jobless recovery,” and “global outsourcing”.
With weeks remaining in the Campaign, there is a very real danger that Kerrys key messages will continue to be swamped by the “flip flop,” “Swift Boat” and “Rathergate” (and now the Mary Cheney) issues.
This is not to say that an October Surprise is not possible. Based on recent history and the uncertainty associated with al Qaeda it would be wise to expect any number of such events. However, the importance of the August Surprise with its attendant , momentum-building sustainability, should not be overlooked by current, or future, campaigns.
– Analysis by Paul JJ Payack
A Sound Bite is Born: Tracking Politically Sensitive Words in These Politically Sensitive Times (San Diego CityBeat)
For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.