Top US youthSpeak

Top US youthSpeak Words

A’IGHTAll Right.As in, “That girl is nice, she’s a’ight.”

BANK:Has lots of flow(see also: flow)

BIZZNIZZLE: Business.As in “None of your bizznizzle!”Part of the Snoop Dogg/Sean John-inspired lexicon.

BLING:Originally bling bling, the sounds of jewelry (preferably diamonds and gold) clinking together, bling now refers to any expensive or ostentatious jewelry.

CHILLIN': Relaxing, especially with friends

COOL:Still a cool word, even after all these years

CRUNK: A Southern variation of hip-hop music.Also means fun or amped.

DOPE: (1) Excellent, cool, tight, or phat.As in, “That’s totally dope!”(2) Fine, good

FLOW: Money. Originally from ‘cash flow’. (see also: bank)

FO’ SHIZZLE:Variation of ‘for sure’, popularized by rapper Snoop Dogg.
FRESH:Smooth, great-looking

GIVE IT UP! Replaces the square “Please applaud for…”
HELLA:An intensive: hella tight or hella phat.

HOTTIE:Object of affection, either personally or in the cultural milieu.
MAD:A lot.As in, “She has mad money.”

PEACE (or PEACE OUT): “See you later.”

PHAT:Way cool, as in ‘rolling phat’.
PIMPIN:Good with women (Also playa)

POPPINS:Perfect, from ‘Mary Poppins is perfect in every way.’
PROPER:Right, correct; a recycled Briticism.

PROPS: Respect or credit. As in, “He gets mad props!”Can also be used in place of cheers or congratulations.

RICE ROCKETS:Tricked out Japanese compact cars, as opposed to American ‘muscle’ cars.

SHUT UP! ‘Really?’
SICK: Hella cool!

SIDE SHOW:The temporary cordoning off of a freeway, done to perform outrageous car stunts in tricked-out rice rockets.

SNAG:Sensitive New-Age Guy.
STOG:Cigarette, short for ‘stogy’ or “stogie”.

SWEATIN: Irritating, bugging. As in `He’s really sweatin’ me!`


TRICKED OUT:Souped-up.
WASSUP?, WHAT UP?, and S’UP?:Popular variations of “What’s up?” or “What’s going on?”

WORD:“That’s good,” “That’s OK,” or “That’s right.”

Bonus Youthspeak Phenomenon of Note:

UP TALKING:Ending all sentences with a rising or upward inflection, as if asking a question.
The Top Ten Global YouthSpeak Words for 2006:

1. Yoof Speak – Pan-Asian term for YouthSpeak.

2. Ballin’ – Doing well; fine; as in he’s really ballin’ now.

3. Stick Ice – Chinese YouthSpeak for ‘popsicle’ or ice cream cone.

4. ii – Siigniifiies the text messaging style of doubliing the letter ii wherever iit iis found. (Very gee or preppy).

5. Ya-ya papaya – Snooty person (Singlish from Singapore).

6. 1 – From the U2 song One Love. Sign-off to Instant Messages.

7. =^..^= The emoticon representing a kitty.

8. Get up One’s Nose – Irritates, as in ‘He gets up my nose!’ (UK).

9. LMAO – Texting abbreviation for Laughed My Ass Off.

10. Yobbo – An unrefined or loutish youth (Aussie/UK).

The Top Global YouthSpeak Words for 2005 were: 1. Crunk — A Southern variation of hip hop music; also meaning fun or amped. 2. Mang — Variation of man, as in “S’up, mang?” 3. A’ight — All Right, “That girl is nice, she’s a’ight”.

Read More About the Top Words of 2006

The Top Ten Global YouthSpeak Words For 2005:

1. Crunk: A Southern variation of hip hop music; also meaning fun or amped.

2. Mang: Variation of man, as in “S’up, mang?”

3. A’ight: All Right, “That girl is nice, she’s a’ight”

4. Mad: A lot; “She has mad money”

5. Props: Cheers, as in “He gets mad props!”

6. Bizznizzle: This term for” business” is part of the Snoop Dogg / Sean John-inspired lexicon, as in “None of your bizznizzle!’

7. Fully: In Australia an intensive. as in ‘fully sick’.

8. Fundoo: In India, Hindi for cool

9. Brill! From the UK, the shortened form of brilliant!

10. “s’up”: Another in an apparently endless number of Whazzup? permutations.

Southern California YouthSpeak Bonus: Morphing any single syllable word into 3, 4 or even 5 syllables.

Last year the Top YouthSpeak terms were: Word, Peace (or Peace out), and Proper.

For more information, call 1.512.815.8836, email, or visit

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Top Politically (in)Correct Words for 2005



Misguided Criminals, Intrinsic appitude, and Thought Shower Top List


San Diego, California (Updated November 29, 2005) Misguided Criminals, Intrinsic Aptitude, and Thought Shower top the list of the most egregious examples of politically correct language found in 2005 by the Global Language Monitor in its annual global survey. This year’s list includes words from the US, UK, France and Australia.

“2005 was the year we saw the Political Correctness movement become a truly global phenomenon,” said Paul JJ Payack, President of The GlobalLanguage Monitor (GLM). “The list is but one more example of the insertion of politics into every facet of modern life.”

The year has been rife with examples that have been nominated by the GLM’s Language Police, volunteer language observers from the world over.

Click here to Watch WCCO’s Video (Minneapolis)

Click here to Read and Listen to the Chinese Radio Int’l (CRI) Report

The Top Politically inCorrect Words and Phrases for 2005:

1. Misguided Criminals for Terrorist: The BBC attempts to strip away all emotion by using what it considers neutral descriptions when describing those who carried out the bombings in the London Tubes. The rub: the professedintent of these misguided criminals was to kill, without warning, as many innocents as possible (which is the common definition for the term, terrorist). The phrase was selected by GLM as but one example in line with the published BBC Editorial Guidelines where it is noted that the word ‘terrorist’ itself can be a barrier rather than aid to understanding. Suggested alternatives include: bomber, attacker, insurgent and militant, among others. These and similar words are deemed to have no emotional or value judgments. However, the word Terrorist can be used as long as it appears in a quoted attribution. [To see one example used by John Simpson, BBC World Affairs Editor, Click Here.]

2. Intrinsic Aptitude (or lack thereof) was a suggestion by LawrenceSummers, the president of Harvard, on why women might be underrepresented in engineering and science. He was nearly fired for his speculation.

3. Thought Shower or Word Shower substituting for brainstorm so as not to offend those with brain disorders such as epilepsy.

4. Scum or “la racaille” for French citizens of Moslem and North African descent inhabiting the projects ringing FrenchCities. France’s Interior Minister, Nicolas Sarkozy, used this most Politically inCorrect (and reprehensible) label to describe the young rioters (and by extension all the inhabitants of the Cites).

5. Out of the Mainstream when used to describe theideology of any political opponent: At one time slavery was in the mainstream, thinking the sun orbited the earth was in the mainstream, having your blood sucked out by leeches was in the mainstream. What’s so great about being in the mainstream?

6. Deferred Success as a euphemism for the word fail. The Professional Association of Teachers in the UK considered a proposal to replace any notion of failure withdeferred success in order to bolster students self-esteem.

7. Womyn for Women to distance the word from man. This in spite of the fact that the term man in the original Indo-European is gender neutral (as have been its successors for some 5,000 years).

8. C.E. for A.D.: Is the current year A.D. 2005 or 2005 C.E.? There is a movement to strip A.D. (Latin for “In the Year of the Lord”) from the year designation used in the West since the 5th century and replace it with the supposedly moreneutral Common Era (though the zero reference year for the beginning of the Common Era remains the year of Christ’s birth).

9. “God Rest Ye Merry Persons” for “God Rest Ye Merry Gentlemen”: A Christmas, eh, Holiday, carol with 500 years of history isnot enough to sway the Anglican Church at Cardiff Cathedral (Wales) from changing the original lyrics. There are those who suggest going one step further: “Higher Power Rest Ye Merry Persons”.

10. Banning the word Mate: the Department ofParliamentary Services in Canberra issued a general warning to its security staff banning the use of the word ‘mate’ in dealings t with both members of Parliament and the public. What next? banning ‘no worries’ so as not to offend the worried, or banning ‘Down Under’ So as not to offend those of us who live in the “Up Over”.

HolidayBonus: Happy Holidays or Season’s Greetings for Christmas (which in some UK schools now label Wintervale). However, the word holiday is derived directly from Holy Day, and in the word X-Mas, the Greek letter ‘chi’ represented by the Roman X actually stands for the first two letters of the name Christ.) Now there are published reports of organization banning the traditional Christmas Colours of red and green.

Last year the Top Politically Incorrect words were: Los Angeles Countys insistence of covering over with labels any computer networking protocols that mention master/slave jargon. Following closelywere same-sex marriage for marriage and waitron for waiter of waitress.

Katrina Buzzword Explainer

Katrina Disaster Buzzword Explainer

San Diego, Calif. September 2, 2005. MetaNewswire. The Global Language Monitorin response to worldwide demand, has created this Hurricane Disaster Buzzword Explainer to help readers understand the many buzzwords, acronyms, and odd turns of phrase that are being employed in relation to the Hurricane Katrina disaster in New Orleans as it unfolds.

GLM’s List is an ongoing compilation, updated daily; we welcome contributions from around the globe.

The current list with associated commentary follows:

Acadians — French-speaking people who were expelled from Nova Scotia exactly 250 years ago and settled in the bayou. Subject of the epic poem, Evangeline, by Henry Wadsworth Longfellow. See Cajun.

Army Corps of Engineers — The USACE is responsible for investigating, developing and maintaining the nation’s water and related environmental resources.

Astrodome — The first enclosed stadium in the US; refugees from the SuperDome will be transported 350 miles to the Astrodome.

Bayou — A slow moving stream or river that runs through the marshlands surrounding New Orleans; home of Cajun Culture.

Big Easy — The nickname for the city of New Orleans, from the laidback lifestyle one finds there.

Breach — Sudden overpowering of a levee, or a floodwall, that allows water to seep or rush in.

Cajun — Literally, Louisianan who descends from French-speaking Acadians, who in 1755 were expelled from Nova Scotia.

Category — The intensity of a hurricane using various measurements including velocity of sustained wind. Categoies range from 1 (weakest) to 5 (strongest). Katrina peaked at Category 5.

Climate Change — The warming of the Earths atmosphere due to natural cycles (politically sensitive; believed to be primarily outside the control of man.) See Global Warming.

Creole — Derives from the Latin creare, meaning “to create.” By the nineteenth century, black, white, and mixed-race Louisianans used the term to distinguish themselves from foreign-born and Anglo-American settlers.

Cyclone — A developing tropical storm, rotating counterclockwise in the Northern Hemisphere and clockwise in the Southern Hemisphere. Often confused with but NOT a tornado.

Eye — The center of the hurricane where the skies are clear and the wind is nearly calm.

FEMA — Federal Emergency Management Agency, branch of the US Homeland Security Department. FEMA coordinates the US Federal government’s response to national disasters.

Floating Casinos — Casinos located along the Mississippi coast bringing an annual average revenue of $2.7 billion a year to that state.

Flood Control — The building of levees, pumping stations, sea walls, etc. to keep a city safe from flooding.

Flood Stage — Flood stage is reached when the water in a stream or river over-tops the banks or levees along the banks.

Flood Wall — Narrow, steel and concrete barrier erected to keep the Mississippi River out of New Orleans.

French Quarter — The original living area of the city, now known for Jazz, Cajun cuisine, and Carnival. Located at the highest point of the city.

Global Warming — In theory, the warming of the Earths atmosphere caused primarily by human use of fossil fuels (Politically sensitive; believed to be primarily in the control of man.) See Climate Change.

Hurricane Names — Hurricanes have been named since 1953. Currently, the World Meteorological Organization maintains the alphabetically sorted list of alternating men’s and women’s names. The list was exclusively female until 1979. Names are recycled every 6 years. Influential hurricanes have their names retired.

Hurricane — A tropical cyclone with a sustained surface wind is 74 mph (118 kmh) or more. A hurricane is called a typhoon in the Pacific Ocean.

Hurricane Scale — See Categories.

Hurricane Season — The hurricane season in the Atlantic runs from June 1 to November 30; in the Eastern Pacific, the season begins on May 15 and ends on November 30.

Hurricane Watch/Warning — An official warning that a hurricane is expected to hit a specific area of the coast with 36 hours (watch) or within 24 hours (warning).

Isobar — Isobars around a cyclone are lines on a map that signify the same barometric pressure.

Katrina — The 11th tropical storm of the 2005 Atlantic hurricane season.

Knot — Wind speed equal to 1.15 Miles Per Hour (MPH) or 1.9 Kilometers Per Hour (KM/HR).

Lake Pontchatrain — Actually, an arm of the sea that borders on New Orleans. Lake Pontchatrain is half the size of the state of Rhode Island.

Levee — Colossal earthen barriers erected to keep water out of the city. Once breeched, levees hinder relief efforts by holding the water inside the city. New Orleans has 350 miles of hurricane levees; they were built to withstand a fast-moving Category 3 storm. Katrina was a Category 4+ storm.

National Guard — Military units organized at the state level to protect the citizens of an individual state.

Norlins — Local pronunciation of the name of the city of New Orleans.

Public Health Emergency — Cholera and typhoid are among the concerns caused by contaminated water.

Pumping Stations — Massive, yet old and inefficient pump houses that would keep any seepage out of New Orleans.

Recovery — To recover the dead after search and rescue operations are complete.

Relief and Response Effort — To provide food, medical supplies and shelter to refuges of a disaster.

Sandbag — Three- to twenty-thousand pound burlap-type containers dropped from Chinook helicopters to plug breaches in levee.

Saffir-Simpson Scale — Used to give an estimate of potential damage and flooding along the coast. Wind speed is the determining factor in the scale. See Category.

Search and Rescue — To search for survivors.

Storm Surge — Sudden rising of the sea over its usual level, preceding the arrival of a hurricane. The Thirty-foot surge on the Mississippi coastline was the highest ever recorded for North America.

Superdome — Home to the New Orleans Saints football team, the Sugar Bowl and numerous professional football championships (Super Bowls).

Tropical Depression — An area of intense thunderstorms becomes organized into a cyclone. Maximun sustained winds reach 34 knots. There is at least one ‘closed’ isobar with a decrease in barometric pressure in the center of the storm.

Tropical Storm — Sustained winds increase to up to 64 knots and the storm begins to look like a hurricane.

Vertical Evac — Vertical evacuation, taking refuge in the topfloors of a high-rise building. In this case, this sort of evacuation often proved fatal.

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Australia bans the word ‘mate’

Australia bans the word ‘mate’



GLM’S Language Police suggest these others: ‘No Worries’, ‘Down Under’, ‘Barbie’, etc.


San Diego, Calif. August 24, 2005. Last week, the Department of Parliamentary Services in Canberra, issued a general warning to its security staff banning the use of the word ‘mate’ in any dealings they might have with both members of the Parliament and the public. Almost immediately, Australian Prime Minister John Howard called the ban “absurd” while the Opposition labeled it “un-Australian”. The ban has since been rescinded.

In direct response, the Global Language Monitor polled its readers (and enquired of itsLanguage Police) to come up with further suggestions of slang words and informal language that might serve the public interest by being banned in Australia. Earlier today, as a service to the international linguistic ‘mateship’ or community, GLM released its List.

“We believe that if the Department of Parliamentary Services had a list of “Further Slang terms and Colloquialisms fit to be Avoided, Shunned, or Otherwise Banned,” these are the words that would populate such a List,” said Paul JJ Payack, President and the WordMan for the Global Language Monitor. “To make the List, words had to be innocuous in themselves, but in the context of Political Correctness, potentially offensive to some segment of the populace”.

Recently, the BBC’s use of the term ‘misguided criminals’ and ‘bombers’ when referring to the perpetrators of the recent London blasts stirred an international debate on politically correct language. The BBC used those words to replace the term ‘terrorist’, which according to the BBC can “carry emotional or value judgments”.

GLM’s List is an ongoing compilation; currently the list of words to be potentially banned with associated commentary follows:

Barbeque — The shortened form, barbie, can be an invidious reference to the Barbie doll, and hence sexist.

Abso-bloody-lutely — Though the term bloody can signify an intensive, this use could also heighten insensitivity to the plight of farm animals that animal rights activists have long warned against.

Down Under — Down Under signifies the existence of an Up Over, which obviously is in the superior position of Uppness. Might be taken as ignoring the very real consequences of the North/South global divisions.

G’day — G’day is the shortened form of ‘Good Day’. Some etymologists believe that good can be ultimately traced to an earlier word for God. Hence, G’day could represent a conspiracy to insinuate the theistic world view into everyday life.

Mate — From classmates at male boarding schools. Obviously sexist, also elitist.

Nappy — Diaper, might offend those who illegally download music to their hard drives, and narcoleptics.

No Worries — This is offensive to those with OCD, and others who are plagued by constant self-doubt and apprehension.

Plonk — Inexpensive wine (in the US it’s called ripple). Plonk is perhaps a contraction of vin blanc; this might offend francophones.

Ta — Thank you. In the spirit International Harmony, the French s’il vous plait is preferred.

Vegemite — A plot to foist upon a defenseless world, the supposed utopian ideal of what a meatless sandwich might be.

Zed — The letter Z. Not exactly slang, but a candidate for banishment nonetheless on general principles.

Nought — the number ‘zero’. If this caught on, the English-speaking world might finally have a name for the first decade of the 21st century: the Noughties.

To Read the Story from the Aussie perspective, CLICK HERE.


BBC Stirs Debate on Political Correctness

Filtering Events of All Emotional Content?

‘Terrorist’ Or ‘Bomber’?



San Diego, California (July 15, 2005) The BBC’s use of the term ‘misguided criminals’ and ‘bombers’ when referring to the perpetrators of the recent London blasts have stirred an international debate on politically correct language. The words replace the term terrorist, which according to the BBC can “carry emotional or value judgments”.

According to the Global Language Monitor’s exclusive PQ (Political-sensitivity Quotient) Index, the term ‘terrorist’ appears 700% more frequently on the web than ‘bomber’ when linked to terror-related activities such as suicide bombings, and the like. When tracking global news articles only, the word ‘bomber’ can be found in about 40% of the articles, though usually in combination with ‘terrorist’ or ‘terrorist-related’ words. The phrase ‘misguided criminals’ is found only about 5000 times on the entire web, many times linked to the emerging BBC story.

BBC guidelines state that credibility should never be undermined by the “careless use of words which (sic) carry emotional or value judgments”.

“The primary function of a news organization is to detail events as they occur in their existing cultural milieu, thereby recording the first draft of history. The BBC seems concerned with overstepping this boundary into what was once called yellow journalism. The greater danger here is to filter emotion-laden events of all emotional content in their pursuit of the non-judgmental,” said Paul JJ Payack, President (and the WordMan) of the Global Language Monitor.

The PQ Index is a proprietary algorithm that tracks politically sensitive words and phrases in the print. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets, thereby separating the spin and the hype from the facts. The PQ Index is published quarterly.

Political Correctness Advocates Rail Against Western Calendar

A.D. 2005 or 2005 C.E.?


The Traditional Western Practice is to Reckon Time from the Birth of Jesus


San Diego, Calif. May 16, 2005. MetaNewswire. A small but vocal element is voicing opposition to the traditional Western practice of dividing time, measuring events as occurring before or after the birth of Jesus or B.C and A.D., according to a survey by The Global Language Monitor (GLM), using the Predictive Quantities Indicator (PQI).

The survey found that in the worldwide electronic and print media, and on the Internet, the current convention of A.D. and B.C. was found to be nearly 50 times as prevalent as that of the C.E. and B.C.E. convention. Nevertheless, the fact that the newer conventions were now found to be used at all indicates significant inroads, where until recently none existed.

The C.E. and B.C.E. conventions were introduced about a century ago in the Jewish and Scientific communities, but have been adopted increasingly by those who want to place some distance or obscure the Judeo-Christian roots of Western Civilization. The issue has become increasingly polarizing on college campuses, school textbook publishers, and in the various religious communities.

The Western Calendar is especially pervasive because all major electronic and computer systems have it deeply embedded in their basic instruction sets, or operating systems. This means that all electronic commerce, commercial applications, scientific, airlines, electronic games, automobiles, clocks, etc. are based on the Western Calendar.

“As with most language-based PC issues, the battle is intense, however, no authority or group can mandate linguistic change, said Paul JJ Payack, President of The Global Language Monitor. “The fact is that both C.E. or A.D. both acknowledge the centrality of Jesus to the Western Calendar, (actually shorthand for Western Christendom), since both A.D. and C.E. both refer to the birth of Jesus as the time marker for the West.”

(In the aftermath of the French Revolution, the revolutionaries made anill-fated and short-lived attempt to restart the Western Calendar, which was to begin on September 22, 1792: the day of the declaration of the first French Republic. Months were cited by Roman numerals and named after meteorological conditions.)

Payack added, “Jesus, of course, was born in 749 AUC (ab urbe condita) from the founding of the City), since the Roman Calendar was dated from the mythical founding of the City by Romulus in 753 B.C. It is also interesting to note that when Dominus Exiguus, the 5th Century monk, created the current Calendar, he miscalculated, which is why it is now generally accepted that Jesus was born in the year 4 B.C, that is four years before the year of his birth.”

There are several major calendar systems in addition to the Western system currently in use. These include the Hebrew, Islamic, Buddhist, and Chinese.

The Hebrew Calendar dates from the Creation (current year 5765); the Islamic Calendar dates from the Hegira (current year 1425); the Chinese Calendar dates from the Emperor Huangdi, in 2637 B.C.; and the Buddhist Calendar dates from the birth of the Buddha, 543 years B.C., making 2005 the year 2548 of the Buddhist Era.

The Predictive Quantities Indicator is a proprietary algorithm that tracks specified words and phrases in the media and on the Internet. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets. In this case, the words tracked were Anno Domini (A.D., literally Year of the Lord), Before Christ (B.C.), the Common Era (C.E.) and Before the Common Era (B.C.E.)

Top Politically Correct Word List of 2004

Politically inCorrect PCs

Master/Slave Tech Terms Raise Eyebrows in L.A.


Danville, California (December 4, 2004) Los Angeles County’s insistence on covering over with labels any computer networking protocols that mention master/slave jargon, has been chosen the top example of political correctness in language for 2004 .

“We found Master/Slave to be but the most egregious example of political correctness in 2004,” said Paul JJ Payack, President of The Global Language Monitor. “This is but one more example of the insertion of politics into every facet of modern life, down to the level of the control processes of computer technology.”

In computer networking terminology, master/slave is commonly used to describe a device or process that has captured (and involuntarily) controls one or more devices or processes. The year has been rife with examples that have been nominated by the GLMs Language Police, volunteer language observers from the world over.

The Top Politically Correct Words and Phrases for 2004:

1. Device for master and captured device for slave in computer networking terminology

2. Non-same sex marriage, for marriage used in Democratic Presidential Primaries

3. Waitron for waiter or waitress

4. Red Sox Lover for Yankee Hater during the ALCS playoffs

5. Higher Power for God

6. Progressive for classical liberal

7. Incurious rather than more impolite invectives for President Bush (such as idiot or moron)

8. Insurgents substituting for terrorists in Iraq

9. Baristas rather than waitrons

10. First year student rather than Freshman, though Frosh is still acceptable

Top Politically Correct Words (Russia)

Master/Slave in the Times of Oman

Master/Slave is the Most Offensive Term (India)

The View from The Ukraine

Computer Term Named the Most un-PC (South Africa)

The View from China

TechTarget’s Dictionary of Computer Terms

The View on the Controversy From Down Under

Master/Slave Most Politicially Incorrect Phrase (ABC News)

2004 Presidential Election Impacted the Way Americans Speak

How the 2004 Presidential Election Impacted the Way Americans Speak


Danville, California (November 11, 2004) MetaNewsWire The recently concluded Presidential Election of 2004 has significantly impacted the manner in which Americans communicate with each other and not always in a positive way. For the eight months leading up to the Election, the Global Language Monitor (GLM) has tracked the way Americans communicate with each other about politics. To do this, GLM created its exclusive PQ Index (Political-sensitivity Quotient), a proprietary algorithm that tracks politically sensitive words and phrases in the print, electronic media and the Internet. Some forty words and phrases were analyzed for the Post-Election Survey, including flip flop/flopping, quagmire, Fahrenheit 911, liar!, and misleader.

The PQ Index is perhaps the most in-depth, algorithmic analysis of political word usage ever attempted during a US Presidential campaign. After meeting certain threshold criteria, the index measured how frequently the words and phrases were used in their given political contexts. Then were then tracked on a bi-weekly basis, with greater weight provided for appearances in the major media. Additionally, greater weight was assigned to changes in frequency of appearance the closer the survey came to the election, itself.

Perhaps the one point of agreement by both Republicans and Democrats in the immediate aftermath of the campaign was that moral values played a vastly more important role than had hitherto been estimated. This was re-enforced by the exit polls conducted by Edison Media Research with Mitofsky International for the National Election Pool, which distributed their information to the media through the Associated Press.

The PQ Index picked up this trend months earlier, when issues related to moral values would surface and then, actually, gain in strength as the campaign progressed. By the end of the campaign, these moral values-related words and phrases dominated the pre-Election PQ Index (Political-sensitivity Quotient) of Hot Political Buzzwords released on November 1. Specifically, thirteen or more of the top 20 words and phrases that dominated the media in the run-up to the election, can be classified as directly related to the moral values.

Both the major parties and the mainstream media appear to be surprised at the primacy of the moral values issue atop the exit-poll surveys, though they have used the terms tracked in the PQ Index some hundreds of thousands, if not millions, of times in the preceding month. What led to this miss was that fact that the moral values question was narrowly interpreted to mean the gay marriage and the Mary Cheney incident. (Both Kerry and Edwards cited the sexuality of the vice presidents daughter, Mary Cheney in their debates, a move widely viewed in the subsequent polls as gratuitous.)

In fact, the idea of moral values includes media bias, flip flopping for political gain, the question of a just or unjust war, the disrespecting of a wartime president (as in Fahrenheit 911), tagging the Chief Executive as a Liar or misleader and the rise of the uncivil war in political discourse / dis-coarse. In fact, The Top Five terms in the November PQ Index can all be viewed as related to moral values, as can be seven of the Top Ten — and 13 of the Top Twenty.

Another factor has been the rampant incivility be found in the political discourse in American politics which has reached unprecedented heights or, rather, lows. It can be argued that not since the Civil War era, when President Lincoln was frequently depicted by adversaries as a gangly, gaping baboon, has the discourse sunken to such a profane level. In fact, such is the decline in the political discourse during this campaign that future historians might actually wonder if the battle being fought was between the “Blue States” and the “Red States” rather than between the forces of Terrorism and The West.

This phenomenon is also related to the “Myth of the 24-Hour News Cycle,” where it is argued that once a politically-sensitive buzzword is launched into todays media world, it seems to persist for an indeterminate period, building a kind of media momentum and extending the news cycle rather than shrinking it. This persistence seems at odds with the general perception of the media being fixated on the 24 hours news cycle.

Some of the key words and phrases that have gained visibility during the 2004 Presidential Election follow.

Colossal Error: Kerrys judgment on Bushs Iraq policy. Evidently following California Olive Growers Association Guidelines for measuring the size of olives — Large, Extra Large, Jumbo, Gigantic, Colossal and Super Colossal. This leaves wiggle room for a ‘super-colossal error’.

Flip Flop/Flopping: Formerly referred to gymnastic routines, pancakes, and dolphin acts (Flipper); now a mainstream political term.

Girlie Men: His Honor, the Governator’s, characterization of political opponents.

Global Test: Kerrys description of the bar he would set before committing the US to pre-emptive strikes

Incuriosity: The campaign season with the President being labeled as Incurious George.

Jobless Recovery: A catch=phrase belied by the creation of 2.1 million new jobs in 2004.

Liars!: Signifies the virulence of the name-calling between opponent supporters. Bush wins the ‘Liar Poll with a 2:1 lead over Kerry.

Liberal: Now looked upon as a pejorative; for future reference, please use progressive.

Mary Cheney: For better or for worse, now a household name used in more than 100,000 media citations in the preceding six weeks..

Media Bias: A contentious issue, especially when used in conjunction with the Dan Rather “60 Minutes” imbroglio.

Misleader: started this all by calling the sitting president a ‘misleader’.

Moral Values: Currently in more than 4,000 media stories; widely varies in interpretation.

Political Incivility: A catch-all category for various rude directives — Cheney, Heinz-Kerry, et al. combined here.

Quagmire: A fading, Viet Nam-era term rescued from obscurity.

Red States/Blue States: Before November 2, 2004, a relatively unknown term, a shorthand used by political pundits, describing Republican-leaning states vs. Democrat-leaning states.

Rush-to-War: The short-hand by Administration opponents for the run-up to the Iraq war.

Swift Boats: Might have torpedoed Kerrys presidential aspirations. Actually, Fast Patrol Craft (PCF), small, shallow draft-water vessels operated by the United States Navy for counterinsurgency (COIN) operations during the Vietnam War.

Two Americas: John Edwards frequent of America as divided between rich and poor, the jobless and the employed, liberals (err, progressives) and conservatives.

— Paul JJ Payack


Myth of 24-hour News Cycle:


  • Directly Impacts

  • (and Undermines) the 2004 Presidential Campaign


October Surprise Short-lived Compared to August Surprise

 Danville, California (October 19, 2004) Though it is commonly assumed that the media is now on a 24-hour news cycle, the opposite appears to be true, according to an exclusive analysis of The Global Language Monitor’s PQ Index (Political-sensitivity Quotient). Though the day-to-day headlines of the 2004 Presidential Campaign are relatively transient, the ideas encapsulated in the political buzzwords that GLM tracks take several months to cycle through the electronic and print media, the internet, and cyberspace, particularly the blogosphere.

Once a ‘politically-sensitive’ buzzword is launched into today’s media world, it seems to persist for an indeterminate period, building a kind of ‘media momentum’ and extending the news cycle rather than shrinking it. This persistence seems at odds with the general perception of the media being fixated on the ’24 hours news cycle’.

The PQ Index (Political-sensitivity Quotient) released monthly by The Global Language Monitor is a proprietary algorithm that tracks politically sensitive words and phrases in the media and on the Internet.

A current example: the PQ Index has been the tracking the “Swift Boats” issue for over six months as shown in Figures 1 and 2. Though it peaked in the last few weeks at No. 1 in the August Tracking Index with the release of the Swift Boat Veterans for Truth ads, it remains strongly entrenched in the Top Ten in the October survey. The evidence suggests that the issue will persist for some time to come; definitely through November 2nd.

Another example might be the labeling of President Bush as a Liar. This first surfaced in early spring as a result of ads launched by 527 organizations, such as, in an action without precedent in the mainstream media, boldly labeling the sitting president a Liar. This was an early version of this years attack ads that would proliferate throughout the year, and was little noticed by the mainstream media at the time, except as a curiosity.

The ads, however, proved to be harbingers of what was to follow. Over the course of the next six months the label stuck, increasingly resonating especially on the Internet and in the blogosphere. This month the term sits at No. 11 on the PQ Index, down from No. 4 in August. In fact, Bush as Liar! is up some 1400% since the beginning of the year. An additional wrinkle is that Kerry, too, is now being labeled as a Liar! by his critics with nearly 40% of the references tracked by the PQ Index labeling the Democratic nominee as such.

Another example is the Dead and Done Presidents phenomenon. With the passing of Ronald Reagan in June and the much-anticipated publication of Bill Clintons autobiography the next month, these two former presidents, leapt to the top of the PQ Index in June and July respectively. In the October Index, they both still rank in the Top Twenty demonstrating the persistence of their long-shadows over the current campaign.

Fahrenheit, representing Michael Moores controversial film, Fahrenheit 451, took the top ranking in the July PQ Index, jumping some 400% from the previous month. Fahrenheit maintained its No. 1 position in August and currently ranks as No. 6 in the October Index. Mr. Moore, more than most, seems to have appreciated the new “Surprise” phenomenon, though for maximum impact he might have, in retrospect, released his film a month later, in August rather than July.

And now, in what could be a sign of mounting difficulties for the Democratic Presidential Campaign, this months top political buzzwords (including ‘Dan Rather-related Bias, ‘Liberal,’ Global Test,’ ‘Flip flop/flopping’ and Swift Boats) are creating an inhospitable climate, in many cases overshadowing the key messages of the Democratic Nominee, according to the October PQ Index.

In the October PQ Index, Swift Boats is actually getting more media hits and citations than all otherkey Kerry messages combined. These messages include; “Two Americas,” “Bush the Misleader,” “jobless recovery,” and “global outsourcing”.

With weeks remaining in the Campaign, there is a very real danger that Kerrys key messages will continue to be swamped by the “flip flop,” “Swift Boat” and “Rathergate” (and now the Mary Cheney) issues.

This is not to say that an October Surprise is not possible. Based on recent history and the uncertainty associated with al Qaeda it would be wise to expect any number of such events. However, the importance of the August Surprise with its attendant , momentum-building sustainability, should not be overlooked by current, or future, campaigns.

– Analysis by Paul JJ Payack

Political Buzz Issues Live Longer on the Net  


Read More:

A Sound Bite is Born: Tracking Politically Sensitive Words in These Politically Sensitive Times (San Diego CityBeat)

Incurious George — Has the President a New Title (Reuters)

Another Obscure 16th C. Word Disinterred (UK)

Incurious in China (Taiwan)

Flashback: Don’t Misunderestimate Dubya!

Misunderestimate on National Public Radio’s (NPR): Wait Wait…Don’t Tell Me!

ArnoldSpeak Has California Crowds Listening! (Reuters)

Chad Blocking the Road to the White House (CNN)

Presi dential Debates Score at Grade School Level

San Fransisco Chronicle on Chads and Their Aftermath

For more information, call 1.512.815.8836, email, or visit

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Most Confusing High Tech Buzzwords of the Decade

‘Global Study: Top 10 Most Confusing (yet widely used) High Tech Buzzwords for 2008

Cloud Computing, Green Washing and Buzzword Compliant

Austin Texas November 20, 2008 — In its third annual Internet and media analysis, The Global Language Monitor ( has found the most confusing yet frequently cited high tech buzzwords of 2008 to be cloud computing, green washing, and buzzword compliant followed by resonate, de-duping, and virtualization.  Rounding out the Top Ten were Web 2.0, versioning, word clouds, and petaflop. The most confusing Acronym for 2008 was SaaS (software as a service).

Paul JJ Payack, president of the Global Language Monitor, said “The words we use in high technology continue to become even more obtuse even as they move out of the realm of jargon and into the language at large.”

The Most Confusing Yet Frequently Cited High Tech Words of 2008 with Commentary follow:

· Cloud Computing – Distributing or accessing programs and services across the Internet. (The Internet is represented as a cloud.)

· Green washing – Repositioning your product so that its shortfalls are now positioned as environmental benefits: Not enough power? Just re-position as energy-saving.

· Buzzword Compliant — Including the latest buzzwords in literature about a product or service in order to make it ‘resonate’ with the customer.

· Resonate – Not the tendency of a system to oscillate at maximum amplitude, but the ability to relate to (or resonate with) a customer’s desires.

· De-duping – shorthand for de-duplication, that is, removing redundant data from a system.

· Virtualization – Around since dinosaurs walked the planet (the late ‘70s) virtualization now applies to everything from infrastructures to I/O.

· Web 2.0 – Now there’s talk of Web 3.0, just when we were finally getting used to Web 2.0.

· Versioning – Creating new revisions (or versions) with fewer bugs and more features.

· Word Clouds – Graphic representations of the words used in a text, the more frequently used, the larger the representation.

· Petaflop – A thousand trillion (or quadrillion) floating point operations per second Often mistaken as a comment on the environmental group.

The Most Confusing Yet Frequently Cited Acronym for 2008: SaaS — software-as-as-service to be differentiated, of course, from PaaS (platforms as a service) and IaaS (Infrastructure-as-a-service).

Others words under consideration include the ever popular yet amorphous ‘solution’, 3G and SEO.

In 2007 IPOD, Flash, Cookie, Nano and Cookie lead the list with SOA as the most confusing acronym

In 2005, HTTP, VoIP, Megapixel, Plasma, & WORM were the leading buzzwords.

The analysis was completed using GLM’s Predictive Quantities Indicator (PQI), the proprietary algorithm that tracks words and phrases in the media and on the Internet. The words are tracked in relation to frequency, contextual usage and appearance in global media outlets. This analysis was performed earlier this month.


Top 10 Most Confusing (yet widely used) High Tech Buzzwords for 2007

iPod, Flash, Cookie, Nano and Kernel lead list; SOA most confusing acronym


San Diego, Calif. and Henderson, NV October 16, 2007. In a worldwide internet and media analysis, The Global Language Monitor has found the most confusing yet frequently cited high tech buzzwords in 2007 to be iPOD, Flash, Cookie, Nano and Kernel followed by Megahertz, Cell (cell as in cell phone), Plasma, De-duplication, and Blu-Ray.

To see the Video Announcement, Click on Herr (mega)Hertz.

The study was released earlier today, on the 13th anniversary of the ‘cookie,’ the invention that made the World Wide Web practical for widespread surfing, communication, and e-commerce.

Paul JJ Payack, President of the Global Language Monitor, said “Educational metrics such as the Flesch Test would place a typical paragraph using these words at the Third-grade reading-level.  At the same time, most college graduates, even from the most prestigious engineering schools such as MIT, Stanford, and CalTech would be challenged to precisely define all ten.  Once again, the High Tech industry has failed its basic language proficiency test.”

The analysis was completed using GLM’s Predictive Quantities Indicator (PQI), the proprietary algorithm that tracks words and phrases in the media and on the Internet.  The words are tracked in relation to frequency, contextual usage and appearance in global media outlets.  This analysis was performed in earlier this month.

The Most Confusing Yet Frequently Cited High Tech Words of 2007 with Commentary follow:

1.  iPOD:  We all know the brand, but what exactly is a ‘pod’?  A gathering of marine mammals?  The encasement for peas?  The evacuation module from 2001: A Space Odyssey?

2.  Flash:  As in Flash Memory.  Given it is easier to say than “ I brought the report on my EEPROM chip with a thin oxide layer separating a floating gate and control gate utilizing Fowler-Nordheim electron tunneling”.

3.  Nano:  Widely used to describe any small as in nanotechnology.   Like the word ‘mini’ which originally referred to the red hues in Italian miniature paintings, the word nano- is ultimately derived from the ancient Greek word for dwarf.

4.  Cookie:  Without cookies with their ‘persistent state’ management mechanism the web as we know it, would cease to exist.

5.  Kernel:  The core layer of a computer operating system serving as a connection to the underlying hardware. Ultimately derives from the Old English cyrnel, for corn.

6.  Megahertz MHz):  Named after German physicist Heinrich Hertz, signifying a million cycles per second in computer processor (and not clock) speed.  Next up:  GigaHertz (GHz) and TeraHertz (THz), one billion and one trillion cycles.

7.  Cell (as in Cell Phone):  Operating on the principle of cells, where communicate through low-power transceiver to cellular ‘towers’ up to 6 miles away (which is why you can connect to ground stations from airplanes at 35,000 feet).  The phone connects to the strongest signal which are then passed from tower to tower.

8.  Plasma (as in Plasma Television):  A top word in the last survey still confusing large-screen TV buyers.

9.  De-duplication:  One of the newer buzzwords meaning removing duplicated data from a storage device, as in ‘we’re in the process of de-duping the silo’.  Ouch!

10.  Blu-Ray (vs. HD DVD).  New technology for high capacity DVDs reminiscent of the VHS/Beta wars of the 1980s.


Confusing Acronym:  SOA (Service-oriented Architecture);  IBM had to write a book to explain it!?

Other terms being tracked included terabyte, memory, core, and head crash.

Now you can watch Global Language Monitor on YouTube.


Global Study: Top 10 Most Confusing (yet widely used) High Tech Buzzwords:

HTTP, Megapixel, Plasma, WORM and Emoticon Among Leaders

Danville, Calif. March 24, 2005. In a worldwide internet and media analysis, The Global Language Monitor found the most confusing yet frequently cited high tech buzzwords to be HTTP, Voice Over IP (VoIP), and Megapixel.  Closely following were Plasma, Robust, WORM and Emoticon.  The study was released earlier today.   “The high tech realm remains an incubator of great ideas and, at the same time, mass confusion.  The industry, with rare exception, has never mastered the basics of translating new products and services into everyday language: It is obvious that the High Tech industry has failed in its basic language proficiency test.”

The Predictive Quantities Indicator (PQI) is a proprietary algorithm that trackswords and phrases in the media and on the Internet.  The words are tracked in relation to frequency, contextual usage and appearance in global media outlets.  This analysis was performed in early March of 2005.

The Most Confusing Yet Frequently Cited High Tech Words  with Commentary follow:

1.  HTTP HyperText Transfer Protocol is used for HTML (HyperText Markup Language) files. Not  to be confused with text on too much Starbucks.  More than 1 billion references to HTTP on the web alone.

2.  Voice Over IP   VoIP, (pronounced voip rhyming with Detroit).  Voice over Internet Protocol. Simply put:  web telephony.

3.  Megapixel A really big pixel.  No, one million pixels (thats a lotta pixels) OK, whats a pixel? Computer-ese for picture element.

4. Plasma As in Plasma TV.  Are we talking Red Cross Drives here?  Rather, a flat, lightweight surface covered with millions of tiny glass bubbles with a digitally controlled electric current flowing through it that causes the plasma inside the tiny bubbles to glow.

5.  Robust No one quite knows what this means, but its good for your product to demonstrate robustness.

6.  WORM A virus, right?  No, a Write Once, Read Many file system used for optical disk technology.

7.  Emoticon   A smiley with an emotional component (from emotional icon).  Now, whats a smiley?

8.  Best of breed   Not to be confused with the Westminster Dog Show.  A personalized  solution made of components from various manufacturers; a sort of high tech mix-and-match.

9.  Viral marketing Marketing that Freezes your computer?  Actually, a high tech marketing fad that theoretically results in a geometric progression of ones marketing message.  Sometimes stealth.   Always irritating.

10.  Data migration   Nothing to do with pre-historic mastodons or, even, global warming.  Its where the data in your present software programs can move to newer (or older) versions of the programs or, better yet, into competitive solutions without causing much of a fuss.  A highly unlikely result.

Other terms being tracked included client/server, solution, Paradigm, hypertext, backward compatible, best of breed, and the STUN protocol.

Read:   Buzzwords alienate a low-tech public (Knight-Ridder)

Read:   Top 10 Confusing Tech Buzzwords (Network World)

Read:   Nerdspeak Mostly Bafflegab (Toronto Globe and Mail)

The Infinity Symbol (the lemniscate)

Mathematical Symbols and Notation:  Earliest  Use

Mathematics as a Language

Computational Linguistics

Computer Language List

Read The WordMan on “How the Zero Was Discovered”

The Great Math Problems of the 20th Century


The Dustbin of History, or How the Infinity Symbol Came into Existence

By Paul JJ Payack

John Wallis (1616-1703) possessed no knowledge of the mathematical arts at the age of fifteen, yet he later went on to become the Savilian professor of Geometry at Oxford, the friend and teacher of Isaac Newton (he was the first to charge that Leibnitz had stolen his ideas for the calculus), and a charter member of the Royal Society. Yet his place in the history of mathematical thought is, perhaps not unjustly, obscure (and oftentimes, simply, ignored). A list of his major formulations would serve, merely, as an esoteric series of footnotes to the said compilation, which would interest, it should be stated, rather few.

For example, Wallis discovered that, in all such operations, it was mass times velocity (mv) that was conserved and not, as it was widely held, merely velocity (v). However, he fell short of unsecreting the laws of motion (which Newton would later publish). He also, at one time, theorized “that for the purposes of calculation, the earth and moon can be treated as a single body, concentrated at their center of gravity …” but stopped short far short of formulating the basis for the Laws of Universal Gravitation.

It can also be noted that Newton borrowed his system of fluxional notation (in which the fluent of was represented by , and the fluent by and so on) yet this, too, was swept into the dustbin of history when it was later replaced by that system developed by Leibnitz. His significant work still owed a heavy debt to the Greeks and the most notable of these was Arithmatica Infinitorum sive Nova Methodus Inquirendi in Curvilineorum Quadraturam aliague difficilora Matheseosos Problemata (1673), which is more often recalled for its title rather than for the fact that it introduced to mathematics the idea of ‘limit’.

It is often opined that a man might fulfill the secret purpose of his existence in the doing of a seemingly trivial deed such as a word said in passing or, perhaps, an action not acted upon (the significance of which, more often than not, is forever hidden from the doer). In the case of John Wallis it can be said that he, quite possibly, achieved his destiny with the few simple strokes of his quill with which he, in 1656, modified a Roman variation for 1000.   This was to serve him simply as the notation for a very small quantity, but, in centuries to come, was to serve the world as the symbol (and signature) of INFINITY.


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