Top Buzzwords of Presidential Campaign 3 Weeks Out


 

 

Key Findings:

 

 

1.  ‘Gender’ trumps ‘Race’

2.  Experience is issue with Obama

3.  Obama Muslim rumors persist

 

Austin, TX, USA October 13, 2008 – In an analysis completed just weeks before the US Presidential Elections, the Global Language Monitor has announced that Change, Climate Change & Bailout stood atop the Top Political Buzzwords List released earlier today.  

It also found that ‘Gender’ now trumps ‘Race’, while questions about ‘experience’ remain an issue for both parties with Obama receiving 2.4 times more citations than Palin.  The analysis also determined that frequently discounted Obama Muslim-related rumors continue to persist, actually moving up on the chart. 

As this election cycle swings into its final phase, once again we are the seeing that the latest headlines are not always indicative of what is actually happening in the global print and electronic media, on the Internet and throughout the Blogosphere.  As in 2004, those paying too much attention to the ’24 Hour News Cycle’ are apt to miss the larger trends that will play a decisive role in the outcome of this election”, said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. 

The complete list of Top Political Buzzwords, with ranking and commentary follow.

  PQI Oct 7, 2008 Comment
Rank    
1 Change  No 1 for the entire election Cycle; good bet for Word of the Year
2 Climate Change Bigger than ‘Bailout’ bigger than ‘Recession’
3 Bailout  Not even on the radar 90 days ago
4 Recession World economy imploding but still not officially a ‘recession’
5 Experience  Obama’s experience questioned 2.4 X more than that of Palin
6 Gasoline Though prices are dropping, still No. 5
7 Subprime How we got into this mess in the first place
8 Obama Muslim Connection A persistent topic in Cyberspace; up 7 spots
9 Gender Up 12 spots; more of an issue than ‘race’
10 Surge One of the Top Words from ’07 moving up ‘ 08 chart
11 Obama smoking Surpirse here; more recognition than one might anticipate
12 “That one” Has spurred the Obama base with ‘I’m for That One’ slogans
13 Lipstick Any talk of Lipstick seems to spur McCain-Palin base
14 Al Qaeda Always lurking beneath the surface
15 Price of oil A weaker issue as price declines
16 Race Falls from No. 4 in earlier survey as gender gains
17 Internet fundraising Loses some luster as it becomes normal (down 8 spots)
18 Raise taxes Causes more concern than ‘Cut taxes’ at No. 24
19 Jeremiah Wright  Dr. Wright remains on the radar though falling from No. 2
20 “Just Words”  Hillary’s comment on Obama still echos through the media
21 Washington Talking Heads Still in the Top Twenty, falling from No. 16.
22 Hockey Mom Causes headlines but not a top issue
23 Nuclear Iran Jumps into the Top 25 as issue persists
24 Palin Swimsuit Thankfully falls behind ‘Nuclear Iran’ as issue
25 Rezko Obama’s relationship with Tony Rezko breaks into Top 25
25 Cut taxes Not so much of a hot button as ‘Raise Taxes’ at No. 17

 

  

   For more on the Myth of the Twenty-four Hours News Cycle

 

 

   The Top Political Buzzwords for the 2006 Midterm Elections included:  Throes, Quagmire,

   Credibility, Global Warming, and Insurgency.  

 

   The Top Political Buzzwords from the 2004 Presidential Campaign included:  Swift Boats,

   Flip Flop, Quagmire, Fahrenheit 911, Misleader, and Liar!

 

 

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.



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Change, Climate Change & Bailout Top Political Buzzwords News

 

Change, Climate Change & Bailout Top Political Buzzwords with 3 Weeks Remaining

 

 

Key Findings:

 

1.  ’Gender’ trumps ‘Race’

2.  Experience is issue with Obama

3.  Obama Muslim rumors persist

 

Austin, TX, USA October 13, 2008 – In an analysis completed just weeks before the US Presidential Elections, the Global Language Monitor has announced that Change, Climate Change & Bailout stood atop the Top Political Buzzwords List released earlier today.

It also found that ‘Gender’ now trumps ‘Race’, while questions about ‘experience’ remain an issue for both parties with Obama receiving 2.4 times more citations than Palin.  The analysis also determined that frequently discounted Obama Muslim-related rumors continue to persist, actually moving up on the chart. 

As this election cycle swings into its final phase, once again we are the seeing that the latest headlines are not always indicative of what is actually happening in the global print and electronic media, on the Internet and throughout the Blogosphere.  As in 2004, those paying too much attention to the ’24 Hour News Cycle’ are apt to miss the larger trends that will play a decisive role in the outcome of this election”, said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor.

The complete list of Top Political Buzzwords, with ranking and commentary follow.

  PQI Oct 7, 2008 Comment
Rank  
1 Change No 1 for the entire election Cycle; good bet for Word of the Year
2 Climate Change Bigger than ‘Bailout’ bigger than ‘Recession’
3 Bailout Not even on the radar 90 days ago
4 Recession World economy imploding but still not officially a ‘recession’
5 Experience Obama’s experience questioned 2.4 X more than that of Palin
6 Gasoline Though prices are dropping, still No. 5
7 Subprime How we got into this mess in the first place
8 Obama Muslim Connection A persistent topic in Cyberspace; up 7 spots
9 Gender Up 12 spots; more of an issue than ‘race’
10 Surge One of the Top Words from ‘07 moving up ‘ 08 chart
11 Obama smoking Surpirse here; more recognition than one might anticipate
12 “That one” Has spurred the Obama base with ‘I’m for That One’ slogans
13 Lipstick Any talk of Lipstick seems to spur McCain-Palin base
14 Al Qaeda Always lurking beneath the surface
15 Price of oil A weaker issue as price declines
16 Race Falls from No. 4 in earlier survey as gender gains
17 Internet fundraising Loses some luster as it becomes normal (down 8 spots)
18 Raise taxes Causes more concern than ‘Cut taxes’ at No. 24
19 Jeremiah Wright Dr. Wright remains on the radar though falling from No. 2
20 “Just Words” Hillary’s comment on Obama still echos through the media
21 Washington Talking Heads Still in the Top Twenty, falling from No. 16.
22 Hockey Mom Causes headlines but not a top issue
23 Nuclear Iran Jumps into the Top 25 as issue persists
24 Palin Swimsuit Thankfully falls behind ‘Nuclear Iran’ as issue
25 Rezko Obama’s relationship with Tony Rezko breaks into Top 25
25 Cut taxes Not so much of a hot button as ‘Raise Taxes’ at No. 17

 

For more on the Myth of the Twenty-four Hours News Cycle

 

 

The Top Political Buzzwords for the 2006 Midterm Elections included:  Throes, Quagmire,

Credibility, Global Warming, and Insurgency.

 

The Top Political Buzzwords from the 2004 Presidential Campaign included:  Swift Boats,

Flip Flop, Quagmire, Fahrenheit 911, Misleader, and Liar!

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.



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A Historical Inflection Point


The US Presidential Election and the Financial Tsunami

Seemingly chaotic events reflect normalcy of new reality

A Historical Inflection Point

Austin, Texas, USA. October 13, 2008. The worldwide financial tsunami that has captured the attention of the worldwide media (as well as governments, corporations and ordinary citizens), has come to dominate one of the great quadrennial media events of the post-Modern era. No, we are not referring to the Olympics, most recently held in Beijing, or even football’s World Cup but, rather, the US Presidential elections.

The immediate effect of this unprecedented upheaval of global markets is the obfuscation of the clear lines of division offered by the opposing parties in the US Presidential Elections.

There is the sense that we are witnessing an unprecedented historical event; historical in the sense that we now appear to be standing astride (or atop) a cusp in history, a delta, a decision point, what is now called a point of inflection or inflection point.

Watching the nightly news and reading the traditional (for the last two centuries, that is) media, one has the distinct sense that what they perceive as unprecedented almost chaotic circumstances is actually that of the normalcy of the new reality, that of communications at the speed of light that the internet has foisted upon us.

We keep hearing about this most unusual of election cycles, but this is only true when looking through the prism (and historical construct) of the traditional news gathering operations. What is called the 24-hour News Cycle is actually just the tip of the Tsunami washing over the planet at a steady speed and ever-quicker pace. Indeed, the nature of the beast hasn’t change at all. It is our outdated techniques, that haven’t kept up with the new reality: News now emanates at the speed of thought, from tens of thousands or, even, millions of sources.

The nature of a Tsunami is little understood other than the tremendous damage it unleashes when it washes ashore. What we do know, however, is that a tsunami travels in exceedingly long waves (tens of kilometers in length) racing through the oceanic depths at hundreds of kilometers per hour. Only upon reaching the shore is its true destructive power unleashed for all to see (if they survive to witness it at all).

In the same manner, the traditional media become transfixed with the roiling surface seas but fail to acknowledge the more sustained and significant, movements occurring just beneath the surface.

The surface swirls about in fascinating eddies, but the true transformation is occurring as the nearly undetectable waves rush through the open sea only occasionally, though dramatically, making their way onto shore.

In the same manner, the traditional media focuses on the Twenty-four-hour News Cycle but seem to miss the strong and prevalent currents immediately beneath the surface. They vainly attempt to tie global, transformative, and unprecedented events to relatively parochial events and forces (the Reagan Years, the Clinton administration, Bush 41 and 43, the de-regulation initiatives of Alan Greenspan of ‘99) that are being all but over-shadowed (and –whelmed) by unyielding and all-but irresistible forces.

There is an almost palpable sense and correct sense that things are 1) changing forever, 2) out of our control (or even influence), and 3) will have a direct impact upon the planet for generations to follow.

What we can control, and make sense of, however, is a candidate’s wink, smirk or disdainful reference. We can emphatically pin down our opponents into convenient sound bites, hopefully contradicting earlier sound bites. Do you personally take responsibility for Climate Change? (Does the fact that New York City was beneath 5,000 feet of Ice a few dozen centuries ago influence your vote today? A yes or no will suffice!) Is your personal philosophy, whatever it might be, grounded in a belief system that I can systematically debunk and demean. (Yes or no.) Are you for or against atom smashers creating miniscule black holes that may or may not swallow up the Earth? (Answer yes and you are a barbarian; answer no and you have absolutely no respects of the future prospects of the human race.) Did you ever consider yourself a loser (at any point in your life)? Did you ever make the acquaintance of fellow losers?

Nevertheless, the US Presidential Election will proceed to its own conclusion on the first Tuesday of November in the year two thousand and eight.

For the preceding five years, The Global Language Monitor has attempted to clarify the course (and future course) of human events as documented in the English language.

The tools at our disposal have sometimes allowed us to peer into events and trends that become, otherwise, obscured, by the ‘noise’ of the Twenty-four Hour News Cycle.

Our goal was, and continues to be, to extricate (and explicate upon) the true currents underpinning the events we call news, and to better understand what they mean and how they are perceived with the new media reality in mind.

For example, back in the days preceding the 2004 Presidential election cycle, GLM discovered the fact that once ideas, words and phrases were launched into the vast, uncharted, oceanic Internet, they do not, indeed, die out after twenty-four hours but, rather, travel in deep, powerful currents and waves (not unlike those of a tsunami) that only grow stronger as they make their ways to distant shores.

In this new reality, tsunami-like ideas pass through vast seas of information of the Internet, nearly undetected and often unmeasured, until they crash upon our shorelines, where their full power (and possibly fury) is unleashed.

The fact that we only entertain them for 24 hours before they are dispatched into the archives of what is considered ‘past’ or ‘passed’ and readily discarded, is beyond the point.

We often hear that ‘we’ve never seen anything like this’ before. Of course not. Think back a few hundred years to other information revolutions, such as that introduced along with mechanical type. What do you think the fortunate few thought when they first laid their eyes upon the works of Aristotle, the Bible, or the Arabic translations of Euclid? No one had ever seen anything like that before! Indeed.

And astonishment will only become more so as the future unfolds.

– Paul JJ Payack, President & Chief Word Analyst, The Global Language Monitor

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.



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VP Debate Grade-level Ranking

Verizon, Subway & Pepsi among top Ambush marketers at Vancouver Games

Winter Olympics tracked by the TrendTopper Ambush Index

Canadian companies Roots Canada and Lululemon lead Overall Rankings

Austin, Texas.  February 18, 2010 – Verizon, Subway, and Pepsi are among the top ‘Ambush’ marketers for the opening weekend of the Vancouver 2010 Olympic Winter Games according to the TrendTopper Ambush Index (TrendTopper AI™) of Austin-based Global Language Monitor. Ambush marketers are companies that attempt to associate themselves with an event even though they are not ‘official’ sponsors of that event.  Of course, it should be noted that alleged ‘ambush’ marketers generally disagree with this designation, insisting that they are simply pursuing marketing ‘best practices’.

Naming and shaming for Olympic ambush marketers (Reuters)

The TrendTopper Ambush Index tracks brand media presence in relation to the Winter Games.  It’s based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere, now including social media. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

For the 2009 – 2012 Olympic Quadrennial, there are nine Global Partners:  Coca-Cola, Acer, GE, McDonalds, Omega, Panasonic, Samsung, Visa, and AT&T.  The United States Olympic Committee (USOC) has two additional national partners:  P&G and the Budweiser unit of inBev. The Canadian Olympic committee has a number of local partners, of which five were included:  Deloitte, Tyson Foods, United Airlines, Hilton and Nike.

For this analysis, the alleged Ambush Marketers included:  Verizon, Subway, Pepsi, MasterCard and Adidas in the Global Category. The National Category included Lululemon Athletica, Blenz Coffee, Roots Canada, Scotiabank, and Howe Sound Brewing.    Past sponsors, also,  who continue to enjoy the glow of past Olympic associations, such as: Allstate, Bank of America, Home Depot, and Lenovo were also included in the analysis.

“The TrendTopper MediaBuzz Ambush Index ranks all perceived Olympic sponsors according to their presence in the global media, whether or not they see themselves as such,” said Paul JJ Payack, president and chief word analyst of GLM.  “If they are statistically linked to the Vancouver Games, they qualify for the Ambush Index”.

The IOC defines ambush marketing as leveraging the “goodwill of the Olympic/Paralympic Movement by creating a false, unauthorized association with the Olympic/Paralympic Movement.”  Whether the marketer does this intentionally or inadvertently, it allows the marketer to benefit from an association with the Olympic Brand without providing any financial support to them.

The Top Twenty-five marketers as measured by brand media presence in relation to the Winter Games follow.

Rank (1-25), Marketer, and Affiliation

1.   Roots Canada — alleged Ambush Marketer

2.   Proctor & Gamble — USOC

3.   Deloitte — Canadian

4.   Budweiser unit of inBev — USOC

5.   Lululemon — alleged Ambush Marketer

6.   NBC unit of General Electric — IOC

7.   Tyson Foods — Canada

8.    McDonalds — IOC

9.    Polo Ralph Lauren — USOC

10.  Hilton — Canada

11.   Nike — Canada

12.  Verizon — Alleged Ambushed

13.  AT&T — IOC

14.  Subway — Alleged Ambusher

15.  Pepsi — Alleged Ambusher

16.  Coca-Cola — IOC

17.  MasterCard — Alleged Ambusher

18.  Omega — IOC

19.  United Airlines — Canada

20.  Adidas — Alleged Ambusher

21.  General Electric — IOC

22.  Visa — IOC

23.  Panasonic — IOC

24.  Samsung — IOC

25.  Acer — IOC

Over the course of the last several Olympiads (or quadrennials as they are now called), the IOC has significantly tightened the reins on the use of certain words without permission.  For example, the Canadian Parliament has restricted use of some fairly common words in certain combinations without specific permission.

For example, words on Lists 1 and 2 may not be combined.

List 1: Games, 2010, Twenty-ten, 21st, XXIst, 10th, Tenth, Xth, or Medals

List 2: Winter, Gold, Silver, Bronze, Sponsor, Vancouver, or Whistler

In the TrendTopper AI analysis, Marketers are ranked both by category and then overall.  Rankings are calculated, normalized and cross-indexed.

For trend analysis, momentum and velocity calculations, the TrendTopper AI analysis will be run at the halfway point of the Winters Games, with the final tally appearing after the Closing Ceremony.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.



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First Debate a ‘Linguistic Dead Heat’

The First Debate:  A ‘Linguistic Dead Heat’ — with One Exception

In true professorial fashion, Obama averages some 20 more words per minute

 

Austin, Texas, USA.   September 28, 2008. The first presidential debate of the 2008 Campaign resulted in a ‘Linguistic Dead Heat’ according to an analysis performed by The Global Language Monitor (www.LanguageMonitor.com).  In nearly every category, from grade level to the use of passive voice, even the average numbers of letters in the words they chose, the candidates remained within the statistical margin of error with one major exception.  In the Number of Words category that the candidates used to convey their messages, Obama, in true professorial style, outdistanced McCain by some thousand words, which breaks down to an average of about 20 more words per minute.

“As in the famous Harvard-Yale game back in 1968, Harvard declared a victory after securing a come-from-behind 29-29 tie.   In the same manner, both sides in the debate have declared victory in an essential deadlocked outcome,” said Paul JJ Payack, President and Chief Word Analyst of GLM. “Look at the debate as a football game.  Both teams effectively moved the ball.  However, the scoring was low, and the quarterbacks performed as expected, with McCain completing some excellently thrown passes only to have others blocked by Obama.  Obama’s ground game was more impressive, churning out the yards — but he had difficulty getting the ball over the goal line.”

The statistical breakdown follows.

McCain Obama
  Sentences per paragraph 2.2 2.1
  Words per sentence 15.9 17.4
  Characters per word 4.4 4.3
  Passive voice  5% 5%
  Ease of Reading (100 Top) 63.7 66.8
  Grade Level 8.3 8.2
  Number of words (approximate) 7,150 8,068

 

Notes:  The excessive use of passive voice can be used to obscure responsibility, since there is no ‘doer of the action’.  For example, ‘Taxes will be raised’ is a passive construction, while ‘I will raise (or lower) taxes’ is an active construction.  Five percent is considered low.

 What are they saying in China?

 

 

The number of words is considered approximate, since transcripts vary.

The methodology employed is a modified Flesch-Kincaid formulation.

About The Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. A worldwide assemblage of language professionals, teachers, wordsmiths and bibliophiles, supports the GLM to help monitor the latest trends in the evolution (and demise) of language, word usage and word choices.

English has become the first truly global language with some 1.35 billion speakers as a first, second or auxiliary language.  Paul JJ Payack examines its impact on the world economy, culture and society in A Million Words and Counting (Citadel Press, New York, 2008).
For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.



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TrendTopper MediaBuzz College Rankings Fall 2008

First Internet-based College and University Rankings


Austin, Texas, USA.   September 19, 2008.   In an exclusive TrendTopper MediaBuzz analysis of the nation’s colleges and universities, the Global Language Monitor  (www.LangaugeMonitor.com) has ranked the nation’s colleges and universities  according their appearance on the Internet, throughout the Blogosphere, as well in the global print and electronic media.   The rankings include Social Media.

“There are only three types of intellectual property in the US, and one of them is the trademark (or brand) which are intended to represent all the perceived attributes of a service – and institutions of higher education are no different,” said Paul JJ Payack, President and Chief Word Analyst at GLM.  “Prospective students, alumni, employers, and the world at large believe that students who are graduated from such institutions will carry on the all the hallmarks of that particular school.  Our TrendTopper analysis is a way of seeing the schools through the eyes of the world at large.”

The schools were also ranked according to ‘media momentum’ defined as having the largest change in media citations over the last year.

GLM used its proprietary Predictive Quantities Indicator (PQI) software for the TrendTopper Media Buzz Analysis.GLM used the Carnegie Foundation for the Advancement of Teaching’s classifications to distinguish between Universities and Liberal Arts Colleges.The schools were ranked according to their positions in early September, a mid-year snapshot, and used the last day of 2007 as the base.

Top Colleges:

Colorado bests Williams; Richmond, Middlebury, Wellesley follow

Bucknell, Amherst, Oberlin, Vassar, and Pomona in Top Ten

Top Colleges

1

Colorado College

2

Williams College

3

Richmond

4

Middlebury College

5

Wellesley College

6

Bucknell University

7

Amherst College

8

Oberlin College

9

Vassar College

10

Pomona College

11

Hamilton College

12

Union College

13

Swarthmore College

14

Colgate University

15

Bard College

16

Carleton College

17

Bowdoin College

18

Connecticut College

19

Colby College

20

US Naval Academy

21

Barnard College

22

US Military Academy

23

Bates College

24

Bryn Mawr College

25

Skidmore College

26

Gettysburg College

27

Davidson College

28

Mount Holyoke

29

Furman University

30

Lafayette College


College Momentum

Hamilton bests Pomona College; Skidmore, Bard, and Gettysburg follow

Sewanee, Furman, Colby, Connecticut College, and Colgate in Top Ten

Top Colleges, Momentum

1

Hamilton College

2

Pomona College

3

Skidmore College

4

Bard College

5

Gettysburg College

6

Sewanee

7

Furman University

8

Colby College

9

Connecticut College

10

Colgate University

11

Middlebury College

12

Claremont-McKenna

13

Carleton College

14

Whitman College

15

Trinity College

16

Richmond

17

Colorado College

18

Bates College

19

Wesleyan University

20

Harvey Mudd

Back to College Rankings Main Page

For more information, call +1.512.815.8836 or email info@languagemonitor.com



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College Rankings The First Internet-based College and University Rankings Fall 2008

..

Colorado College Tops Williams in College Category;
Richmond, Middlebury & Wellesley follow

Harvard nips Columbia in University Category;
Michigan, Berkeley & Stanford Follow

Austin, Texas, USA.   September 19, 2008.   (Updated) In an exclusive TrendTopper Media BuzzTManalysis of the nation’s colleges and universities, the Global Language Monitor  (www.LangaugeMonitor.com) has ranked the nation’s colleges and universities  according their appearance on the Internet, throughout the Blogosphere, as well in the global print and electronic media.  This analysis will be updated on a quarterly basis.

In the University category, Harvard nipped Columbia for top spot with Michigan, the University of California, Berkeley and Stanford following.  Rounding out the top ten were: the University of Chicago, University of Wisconsin, Madison, Yale, Princeton and Cornell.

Taken as a whole, the University of California system would have outdistanced Harvard for the Top Spot by a wide margin.

In the Liberal Arts College category, Colorado College upset Williams for the Top Spot, while Richmond, Middlebury and  Wellesley followed.  This is the first time, in any national ranking that a Liberal Arts College from the West ranked in the Top Spot. Rounding out the Top Ten were: Bucknell, Amherst, Oberlin, Vassar, and Pomona College.

Learn about our TrendTopper College Ranking and Branding Services

2008 2008
Rank Top Universities Rank Top Colleges
1 Harvard University 1 Colorado College
2 Columbia University 2 Williams College
3 University of Michigan, 3 University of Richmond
4 Univ. of California, Berkeley 4 Middlebury College
5 Stanford University 5 Wellesley College
6 University of Chicago 6 Bucknell University
7 University of Wisconsin 7 Amherst College
8 Yale University 8 Oberlin College
9 Princeton University 9 Vassar College
10 Cornell University 10 Pomona College
11 University of Pennsylvania 11 Hamilton College
12 Johns Hopkins University 12 Union College
13 Duke University 13 Swarthmore College
14 Boston College 14 Colgate University
15 New York University 15 Bard College
16 University of Washington 16 Carleton College
17 Georgia Tech 17 Bowdoin College
18 U. of California, Santa Barbara 18 Connecticut College
19 MIT 19 Colby College
20 University of Illinois 20 US Naval Academy
21 Boston University 21 Barnard College
22 University of Florida 22 US Military Academy
23 Northwestern University 23 Bates College
24 University of Virginia 24 Bryn Mawr College
25 University of Texas, Austin 25 Skidmore College
26 Univ. of Southern California 26 Gettysburg College
27 Georgetown University 27 Davidson College
28 Vanderbilt University 28 Mount Holyoke College
29 University of North Carolina 29 Furman University
30 Brown University 30 Lafayette College

.

“There are only three types of intellectual property in the US, and one of them is the trademark (or brand) which are intended to represent all the perceived attributes of a service – and institutions of higher education are no different,” said Paul JJ Payack, President and Chief Word Analyst at GLM.  “Prospective students, alumni, employers, and the world at large believe that students who are graduated from such institutions will carry on the all the hallmarks of that particular school.  Our TrendTopper analysis is a way of seeing the schools through the eyes of the world at large.”

The schools were also ranked according to ‘media momentum’ defined as having the largest change in media citations over the last year.  The Universities that ranked highest in ‘media momentum’ were: Vanderbilt, Virginia, Emory, Rice, University of Texas, Austin, Washington University in St. Louis, Lehigh, and the Universities of California at Santa Barbara, Irvine, and Berkeley.  The Colleges that ranked highest in ‘media momentum’ were: Hamilton College, Pomona, Skidmore, Bard, Gettysburg, Sewanee (University of the South), Furman, Colby, Connecticut, and Colgate University.

.

Rank Universities — Momentum Rank Colleges — Momentum
1 Vanderbilt University 1 Hamilton College
2 University of Virginia 2 Pomona College
3 Emory University 3 Skidmore College
4 Rice University 4 Bard College
5 University of Texas, Austin 5 Gettysburg College
6 Washington University in St. Louis 6 Sewanee, U of the South
7 Lehigh University 7 Furman University
8 University of California, Santa Barbara 8 Colby College
9 University of California, Irvine 9 Connecticut College
10 University of California, Berkeley 10 Colgate University
11 University of Washington 11 Middlebury College
12 University of Illinois, Urbana-Champaign 12 Claremont-McKenna
13 Boston University 13 Carleton College
14 University of North Carolina, Chapel Hill 14 Whitman College
15 California Institute of Technology 15 Trinity College
16 Johns Hopkins University 16 University of Richmond
17 Boston College 17 Colorado College
18 Brown University 18 Bates College
19 Villanova University 19 Wesleyan University
20 University of Michigan, Ann Arbor 20 Harvey Mudd College

.

GLM used its proprietary Predictive Quantities Indicator (PQI) software for the TrendTopper Media Buzz Analysis. GLM used the Carnegie Foundation for the Advancement of Teaching’s classifications to distinguish between Universities and Liberal Arts Colleges. The schools were ranked according to their positions in early September, a mid-year snapshot, and used the last day of 2007 as the base.
For more information, call 1.512.815.8836 or email TrendTopper@GlobalLanguageMonitor.com.  An in-depth report is available on subscription basis.

For more information, call +1.512.815.8836 or email info@languagemonitor.com



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College Rankings The First Internet-based College and University Rankings – Fall 2008

For Current Edition Summer/Spring 2012 (April 2012), Click here

.

.

First Internet-based College and University Rankings (2008)

Austin, Texas, USA.   September 19, 2008.   In an exclusive TrendTopper MediaBuzz analysis of the nation’s colleges and universities, the Global Language Monitor  (www.LangaugeMonitor.com) has ranked the nation’s colleges and universities  according their appearance on the Internet, throughout the Blogosphere, as well in the global print and electronic media.   The rankings include Social Media.

“There are only three types of intellectual property in the US, and one of them is the trademark (or brand) which are intended to represent all the perceived attributes of a service – and institutions of higher education are no different,” said Paul JJ Payack, President and Chief Word Analyst at GLM.  “Prospective students, alumni, employers, and the world at large believe that students who are graduated from such institutions will carry on the all the hallmarks of that particular school.  Our TrendTopper analysis is a way of seeing the schools through the eyes of the world at large.”

The schools were also ranked according to ‘media momentum’ defined as having the largest change in media citations over the last year.

GLM used its proprietary Predictive Quantities Indicator (PQI) software for the TrendTopper Media Buzz Analysis. GLM used the Carnegie Foundation for the Advancement of Teaching’s classifications to distinguish between Universities and Liberal Arts Colleges.The schools were ranked according to their positions in early September, a mid-year snapshot, and used the last day of 2007 as the base.

Top Colleges:

Colorado bests Williams; Richmond, Middlebury, Wellesley follow

Bucknell, Amherst, Oberlin, Vassar, and Pomona in Top Ten

Top Colleges

1 Colorado College
2 Williams College
3 Richmond
4 Middlebury College
5 Wellesley College
6 Bucknell University
7 Amherst College
8 Oberlin College
9 Vassar College
10 Pomona College
11 Hamilton College
12 Union College
13 Swarthmore College
14 Colgate University
15 Bard College
16 Carleton College
17 Bowdoin College
18 Connecticut College
19 Colby College
20 US Naval Academy
21 Barnard College
22 US Military Academy
23 Bates College
24 Bryn Mawr College
25 Skidmore College
26 Gettysburg College
27 Davidson College
28 Mount Holyoke
29 Furman University
30 Lafayette College

College Momentum

Hamilton bests Pomona College; Skidmore, Bard, and Gettysburg follow

Sewanee, Furman, Colby, Connecticut College, and Colgate in Top Ten

Top Colleges, Momentum

1 Hamilton College
2 Pomona College
3 Skidmore College
4 Bard College
5 Gettysburg College
6 Sewanee
7 Furman University
8 Colby College
9 Connecticut College
10 Colgate University
11 Middlebury College
12 Claremont-McKenna
13 Carleton College
14 Whitman College
15 Trinity College
16 Richmond
17 Colorado College
18 Bates College
19 Wesleyan University
20 Harvey Mudd

For more information, call +1.512.815.8836 or email info@languagemonitor.com



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McCain’s Speech at 3rd Grade Level

 

Most Direct of all Speakers at Either Convention

 

Palin and Obama Speech Scores Nearly Identical

 

Austin, Texas, USA.   September 7, 2008. (Updated)  In an exclusive analysis of the speeches made at the recently concluded Political Conventions, the Global Language Monitor found that John McCain spoke at a third grade reading level, meaning that his speech was the easiest to comprehend of any delivered at either convention.  GLM also found that McCain scored the lowest of all convention speakers in use of the passive voice, an indication of ‘direct’ talk.  Higher use of the passive voice is often view as an indicator of ‘indirect’ and more easily confused speech because the doer of the action is obscured:  ‘Taxes will be raised’  rather than ‘I will raise taxes’. 

In another finding, GLM found that both Sarah Palin’s and Barack Obama’s widely viewed (38 and 37 million viewers respectively), and much acclaimed  acceptance speeches were closely similar, delivered in language that reflected a ninth grade (9.2 and 9.3 respectively) ‘reading level’.  

The basic language evaluation stats are shown below.

 

John McCain Sarah Palin Barack Obama
3.7 9.2 9.3 Grade Level
1.9 1.3 1.5 Sentences / Paragraph
4.4 4.4 4.4 Letters / Word
79.1 63.8 64.4 Reading Ease (100 is easiest)
6.4 19.5 22.1 Words / Sentence
2% 8% 5% Passive Sentences

It is widely believed that shorter sentences, words and paragraphs are easier to comprehend.

The analysis was performed by the Global Language Monitor, the media analysis and analytics agency.  GLM used a modified Flesch-Kincaid formula for its analysis, which measures factors such as number of words in a sentence, number of letters in a word, the percentage of sentences in passive voice, and other indicators of making things easier to read and, hence, understand.  

This release comes in at the second year of college level (14+).  Warning: do not incorporate these words into presidential addresses.

 

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.



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Beijing Olympic Sponsors Medal Round Announced

 

Final GLM TrendTopper MediaBuzz Rankings: 

 

 

Lenovo Takes the Gold Pulling Away,

 

J&J Finishes Strong Edging McDonald’s,

 

Coca-Cola Leaps Over Rivals

 

 

Austin, Texas, USA.   August 29, 2008.   The final week of the GLM TrendTopper™ analysis of the performance of the Global Sponsors at the Beijing Olympics, Lenovo (OTC: LNVGY) takes the Gold pulling away from the pack, Johnson & Johnson (NYSE:  JNJ) finishes strong edging McDonald’s (NYSE:  MCD) for the Silver, while Coca-Cola (NYSE: K), in a bold move leaps five spots to No. 4.

On the downside, Samsung (OTC: SSNFL) and Kodak (NYSE: K) each fell three spots to No. 6 and 7 respectively.

Over the last two weeks Lenovo has completed its remarkable climb from No. 10 to the Top Spot. The analysis was performed by the Global Language Monitor (www.LanguageMonitor.com), the internet and media tracking agency.  

 

Global Sponsors

 

Last

Change

Rank

     

1

Lenovo

1

0

2

J&J

5

3

3

McDonald’s

2

-1

4

Coca-Cola

9

5

5

Visa

6

1

6

Samsung

3

-3

7

Kodak

4

-3

8

Panasonic

7

-1

9

Omega

8

-1

10

GE

10

0

11

Atos Origin

11

0

12

Manulife

12

0

 

According to Paul JJ Payack, President, “In medal round of our competition, Lenovo performed a Phelpsian move pulling away from the crowd.  In fact its media awareness grew over 2100% since our baseline ‘snapshot’ on the last day of 2007.  The strength of the Johnson & Johnson brand was also remarkable at No. 2. McDonald’s brand equity was leveraged in clever and interesting ways, especially with their spectacular kick-off event. And, once again, Coca-Cola proved itself in the distance events, placing at or near the top for another Olympiad.”   

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.



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