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Top Words of the Decade (2000-2009)

“Global Warming,” “9/11” and “Obama” are Top Words,

“Climate Change” is top phrase,

“Heroes” is top name

Austin, TX November 19, 2009 – The Global Language Monitor has announced the Top Words of the Decade, as part of its annual global survey of the English language. The Top Words were ‘Global Warming’, 9/11, and Obama followed by Bailout, Evacuee, and Derivative; Google, Surge, Chinglish, and Tsunami followed. “Climate Change” was the top phrase, while “Heroes” was the top name; bin-Laden was No. 2.

Read the the story in the London Telegraph

“Looking at the first decade of the 21st century in words is a sober, even somber, event.” said Paul JJ Payack, President of The Global Language Monitor. “For a decade that began with such joy and hope, the words chosen depict a far more complicated and in many ways, tragic time. Nevertheless, signs of hope and renewal can be found in the overall lists.”

The words are culled from throughout the English-speaking world, which now numbers more than 1.58 billion speakers. Since GLM’s survey encompassed the years 2000 – 2009, the expanded lists included 25 Top Words, and 20 Top Phrases and 20 Top Names.

To see the Top Words of the individual years of the 21st century, go here.

Each List contains the word, phrase or name in numerical order and the year when the word, phrase or name came to prominence. For example, the word ‘quagmire’ is hundreds of years old but it came into renewed prominence in 2004, about a year after the beginning of the Iraq War.

The Top Words of the Decade from 2000 – 2009

Word (Year) Comments

1. Global Warming (2000) Rated highly from Day One of the decade

2. 9/11 (2001) Another inauspicious start to the decade

3. Obama- (2008 )The US President’s name as a ‘root’ word or ‘word stem’

4. Bailout (2008) The Bank Bailout was but Act One of the crisis

5. Evacuee/refugee (2005) After Katrina, refugees became evacuees

6. Derivative (2007) Financial instrument or analytical tool that engendered the Meltdown

7. Google (2007) Founders misspelled actual word ‘googol’

8. Surge (2007) The strategy that effectively ended the Iraq War

9. Chinglish (2005) The Chinese-English Hybrid language growing larger as Chinese influence expands

10. Tsunami (2004) Southeast Asian Tsunami took 250,000 lives

11. H1N1 (2009) More commonly known as Swine Flu

12. Subprime ( 2007) Subprime mortgages were another bubble to burst

13. dot.com (2000) The Dot.com bubble engendered no lifelines, no bailouts

14. Y2K ( 2000) The Year 2000:  all computers would turn to pumpkins at the strike of midnight

15. Misunderestimate (2002) One of the first and most enduring of Bushisms

16. Chad ( 2000) Those Florida voter punch card fragments that the presidency would turn aupon

17. Twitter (2008 ) A quarter of a billion references on Google

18. WMD (2002) Iraq’s Weapons of Mass Destruction

19. Blog (2003) First called ‘web logs’ which contracted into blogs

20. Texting (2004) Sending 140 character text messages over cell phones

21. Slumdog (2008) Child inhabitants of Mumba’s slums

22. Sustainable (2006) The key to ‘Green’ living where natural resources are never depleted

23. Brokeback (2004)   New term for ‘gay’ from he Hollywood film ‘Brokeback Mountain’

24. Quagmire (2004) Would Iraq War end up like Vietnam, another ‘quagmire’?

25. Truthiness (2006) Steven Colbert’s addition to the language appears to be a keeper

Also worth noting:  ‘Embedded’ (2003) to embed reporters with US Troops

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The Top Phrases of the Decade from 2000 – 2009

Word (Year) Comments

1. Climate Change (2000) Green words in every form   dominant the decade

2. Financial Tsunami (2008) One quarter of the world’s wealth vanishes seemingly overnight

3. Ground Zero (2001) Site of 9/11terrorist attack in New York City

4. War on Terror (2001)  Bush administration’s response to 9/11

5. Weapons of Mass Destruction (2003)  Bush’s WMDs never found in Iraq or the Syrian desert

6. Swine Flu (2008) H1N1, please, so as not to offend the pork industry or religious sensitivities!

7. “Let’s Roll!” (2001)  Todd Beamer’s last words before Flight 93 crashed into the PA countryside

8. Red State/Blue State (2004) Republican or Democratic control of states

9. Carbon footprint (2007) How much CO² does an activity produce?

10. Shock-and-awe (2003) Initial strategy of Iraq War

11. Ponzi Scheme (2009) Madoff’s strategy reaped billions & heartache

12. Category Four (2005) Force of Hurricane Katrina hitting New Orleans’ seawalls and levies

13. King of Pop (2000)  Elvis was the King, MJ the King (of Pop)

14. “Stay the Course” (2004) Dubya’s off-stated guidance for Iraq War

15. “Yes, we can!” (2008)   Obama’s winning campaign slogan

16. “Jai Ho!” (2008)  Shout of joy from ‘Slumdog Millionaire’

17. “Out of the Mainstream” (2003) Complaint about any opposition’s political platform

18. Cloud computing (2007)  Using the Internet as a large computational device

19. Threat Fatigue (2004)   One too many terrorist threat alerts

20. Same-sex marriage (2003) Marriage of gay couples

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The Top Names of the Decade from 2000 – 2009

Name (Year) Comments

1. Heroes (2001)   Emergency responders who rushed into the Towers

2. bin Laden (2001) His Capture still top of mind for US Military

3. Ground Zero (2001) NY Times still will not capitalize the site as a formal name

4. Dubya (2000) George W. Bush, US President No. 43

5. The Clintons (Hillary & Bill) (2000) Looming on political landscape, though not as large

6. John Paul II (2000)   Largest funeral in TV history attested to power

7. Obama (2008) Making an impact as the decade ends

8. Taliban (2000)   Still the source of Afghan insurgency

9. Katrina (2004) Hurricane whose destruction of New Orleans is seared into minds around globe

10. Tiger Woods (2000) Top golfer earned about $1 Billion this decade

11. iPhone (2007)   First product on this list

12. Paul Hewson (Bono) (2000) U2 Front man, NY Times Columnist, catalyst for African relief

13. Michael Jackson (2000) The King of Pop

14. Al Gore (2000) Nobel Prize winner, US Vice President, Climate Change purveyor

15. Saddham Hussein (2000) Iraqi dictator captured while hiding in a ‘spider hole’

16. Enron (2001)   Seems like another era since this giant fell

17. Bollywood (2000)   Mumbai’s answer to Hollywood

18. Facebook (2007) Another ubiquitous software product

19. Mahmoud Ahmadinejad (2005) Iranian president since 2005

20. Vladimir Putin (2000) Russian leader since 2000

Also worth noting:  ’Wikipedia’ (2006) The user-generated compendium of all knowledge

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The analysis was completed on November 16th using GLM’s Predictive Quantities Indicator (PQI), the proprietary algorithm that tracks words and phrases in the media and on the Internet, now including blogs and social media (such as Twitter). The words are tracked in relation to frequency, contextual usage and appearance in global media outlets, factoring in long-term trends, short-term changes, momentum and velocity.

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University Rankings Top 125 – Fall 2009

The Top 125 Universities ranked by TrendTopper MediaBuzz.

Return to main College Rankings page.

 

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Universities
Rank
1 University of Michigan-Ann Arbor, MI
2 Massachusetts Institute of Technology, MA
3 Harvard University, MA
4 Columbia University, NY
5 University of Chicago, IL
6 University of California-Berkeley, CA
7 University of Wisconsin-Madison , WI
8 Stanford University, CA
9 University of North Carolina-Chapel Hill, NC
10 Cornell University, NY
11 Yale University, CT
12 Princeton University, NJ
13 University of Pennsylvania, PA
14 University of California-Los Angeles, CA
15 University of Washington, WA
16 University of Minnesota, MN
17 New York University, NY
18 University of California-San Diego, CA
19 Johns Hopkins University, MD
20 Ohio State University-Columbus, OH
21 University of Virginia, VA
22 U. of California, Davis, CA
23 Georgia Institute of Technology, GA
24 Duke University, NC
25 Boston University, MA
26 University of Texas-Austin, TX
27 University of Florida, FL
28 University of California-Santa Barbara, CA
29 University of Illinois-Urbana-Champaign, IL
30 Boston College, MA
31 U. of California, Irvine, CA
32 University of Georgia, GA
33 Northwestern University, IL
34 Pennsylvania State University, PA
35 Rutgers University, NJ
36 Purdue University, IN
37 University of Phoenix, AZ
38 University of Southern California, CA
39 University of Pittsburgh, PA
40 SUNY Stony Brook, NY
41 University of Indiana–Bloomington, IN
42 University of Iowa, IA
43 California Institute of Technology, CA
44 Georgetown University, DC
45 Brown University, RI
46 Washington University in St. Louis, MO
47 Syracuse University, NY
48 George Washington University, DC
49 University of Connecticut, CT
50 Texas A&M University, TX
51 Emory University, GA
52 Rensselaer Polytechnic Institute, NY
53 Vanderbilt University,TN
54 The Citadel, SC
55 University of Notre Dame, IN
56 Case Western Reserve, OH
57 University of Colorado–Boulder, CO
58 Carnegie Mellon University, PA
59 University of Arizona, AZ
60 University of Nebraska–Lincoln, NB
61 Dartmouth College, NH
62 University of Miami, FL
63 University of Rochester, NY
64 University of Maryland-College Park, MD
65 Tufts University, MA
66 American University, DC
67 Michigan State University
68 Clemson University, SC
69 Brigham Young University, UT
70 Auburn University, AL
71 Rice University, TX
72 Tulane University, LA
73 University of Delaware, DE
74 University of Kansas
75 Fordham University, NY
76 Baylor University, TX
77 Lehigh University , PA
78 SUNY Buffalo, NY
79 Virginia Tech, VA
80 Southern Methodist University, TX
81 University of Oklahoma, OK
82 Miami University, OH
83 New Jersey Institute of Technology, NJ
84 Wake Forest University, NC
85 University of Missouri–Columbia, MO
86 Brandeis University, MA
87 Marquette University, WI
88 Santa Clara University, CA
89 North Carolina State University, NC
90 Loyola Marymount, CA
91 Northeastern University, MA
92 Florida State University, FL
93 College of William and Mary, VA
94 University of San Diego. CA
95 Providence College, RI
96 CUNY Queens College, NY
97 College of New Jersey, NJ
98 Iowa State University, IA
99 Villanova University, PA
100 Rochester Institute of Technology, NY
101 CUNY Brooklyn College, NY
101 James Madison, VA
102 SUNY Purchase, NY
103 Creighton University, NE
104 Texas Christian University, TX
105 Yeshiva University, NY
106 Drexel University, PA
107 Pepperdine University, CA
108 Stevens Institute of Technology, NJ
109 SUNY Binghamton, NY
110 SUNY Albany, NY
111 Drake University, IA
112 University of Vermont, VT
113 CUNY Baruch College, NY
114 SUNY Albany, NY
115 University of Redlands, CA
116 University of Tulsa, OK
117 Worcester Polytechnic Institute, MA
118 Butler University, IN
119 Gonzaga University, WA
120 Valpariso University, IN
121 Bradley University, IL
122 Cal Poly San Luis Obispo, CA
123 CUNY City College, NY
124 Xavier University, LA

History of the Top Words of 2008 – 2000

2008: Global Language Monitor

Top Words: No. 1 Change,  No. 2 Bailout, No. 3 ObamaMania
Top Phrases:  No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”
Top Names:  No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps

2007: Global Language Monitor
Top Word: Hybrid (representing all things green)
No. 2: Surge
Top Phrase: Climate Change
Top Name: Al Gore

2006: Global Language Monitor
Top Word: Sustainable
Top Phrase: Stay the Course
Top Name: Dafur

2005: Global Language Monitor
Top Word: Refugee
No. 2: Tsunami
No. 3: Katrina
Top Phrase: Outside the Mainstream
Top Name: (acts of ) God

2004: Global Language Monitor
Top Word: Incivility (for inCivil War)
Top Phrase: Red States/Blue States
No. 2: Rush to War
Top Name: Dubya/Rove

<a href=”http://www.yourdictionary.com/about/topten2003.html”>2003: yourDictionary (GLM Predecessor) Paul JJ Payack, founding President
</a>Top Word: Embedded
Top Phrase: Shock and Awe
No. 2: Rush to War
Top Name: Saddam Hussein
No. 2 Dubya

<a href=”http://www.yourdictionary.com/about/topten2002.html”>2002: yourDictionary (GLM Predecessor) Paul JJ Payack, founding President
</a>Top Word: Misunderestimate
Top Phrase: Threat Fatigue
Top Name: W (Dubya)

<a href=”http://archives.cnn.com/2001/US/12/26/top.ten.words/index.html”>2001: yourDictionary (GLM Predecessor) Paul JJ Payack, founding President
</a>Top Word: GroundZero
Top Phrase: ‘Lets Roll’
Top Name: The Heros

<a href=”http://archives.cnn.com/2000/books/news/12/26/new.words/”>2000: yourDictionary (GLM Predecessor) Paul JJ Payack, founding President
</a>Top Word: Chad
Top Phrase: Dot.com
Top Name: W (Dubya)



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College Rankings Top 100 – Fall 2009

Spring/Summer 2010 Rankings Announced Week of July 26th.

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Return to main College Rankings page.

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Top Colleges, Fall 2009
Rank
1 Wellesley College, MA
2 Williams College, MA
3 Colorado College, CO
4 Oberlin College, OH
5 Amherst College, MA
6 Pomona College, CA
7 Middlebury College, VT
8 Union College, NY
9 Eugene Lang College, NY
10 University of Richmond, VA
11 Vassar College, NY
12 Bowdoin College, ME
13 Bryn Mawr College, PA
14 Connecticut College, CT
15 Bucknell University, PA
16 Wheaton College IL
17 Hamilton College, NY
18 Barnard College, NY
19 Dickinson College, PA
20 United States Naval Academy, MD
21 Washington & Lee University, VA
22 Colgate University, NY
23 Carleton College, MN
24 Bates College, ME
25 Willamette University, OR
26 Lafayette College, PA
27 Rhode Island School of Design, RI
28 Pratt Institute, NY
29 Kenyon College, OH
30 University of Mary Washington, VA
31 Gettysburg College, PA
32 Swarthmore College, PA
33 Mount Holyoke College, MA
34 Haverford College, PA
35 Bard College, NY
36 Beloit College, WI
37 Mills , CA
38 Cooper Union, NY
39 Colby College, ME
40 Virginia Military Institute, VA
41 Davidson College, NC
42 St John’ University, MD, NM
43 Drew University, NJ
44 Denison University, OH
45 Occidental College, CA
46 Reed College, OR
47 School of the Art Institute of Chicago, IL
48 United States Military Academy, NY
49 Spelman College, GA
50 Julliard School, NY
51 Macalester College, MN
52 DePauw University, IN
53 Trinity College, CT
54 Furman University, SC
55 Smith College, MA
56 Wesleyan University, CT
57 Skidmore College, NY
58 College of Wooster, OH
59 Whitman College, WA
60 Grinnell College, IA
61 United States Air Force Academy, CO
62 Franklin and Marshall College, PA
63 Berea College, OH
64 Kalamazoo College, MI
65 Austin College, TX
66 Claremont McKenna College, CA
67 Babson College, MA
68 Sewanee—University of the South, TN
69 Elon University, NC
70 Trinity University, TX
71 St Olaf College, MN
72 Wabash College, IN
73 Centre College, KY
74 College of the Holy Cross, MA
75 St Lawrence University, NY
76 Southwestern University, TX
77 Muhlenberg College, PA
78 Coe College, IA
79 Illinois Wesleyan University, IL
80 Harvey Mudd College, CA
81 Earlham College
82 Gustavus Adolphus College, MN
83 Lake Forest College, IL
84 Birmingham Southern, AL
85 Wofford College, SC
86 Moravian College, PA
87 Stonehill College, MA
88 Goucher College, MD
89 Morehouse College, GA
90 Agnes Scott College, GA
91 Ursinus College, PA
92 Pitzer College, CA
93 Scripps College, CA
94 Hendrix College, AK
95 Millsaps College, MS
96 New England Conservatory of Music, MA
97 Sweet Briar, VA
98 Hobart and William Smith College, NY
99 Berklee College of Music, MA
100T Wheaton College, MA
100T Washington & Jefferson College, PA
100T Lewis & Clark College, OR



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Specialty Schools Top Rankings – Fall 2009

The Global Language Monitor included specialty schools for the fall 2009 rankings, such as Art, Business, Design, Music and Engineering schools, as well as online and for-profit universities.

All specialty schools were included in the College category with the exception of the online university and for-profit universities, which was assigned to the University category.

Best of Class (BOC) Among the specialty schools:

•  The Top Business school was Babson College was the Top Business (67 overall, college).
•  The Top Art and Design schools were Rhode Island School of Design (RISD) (27 overall, college), Pratt Institute (28 overall, college), and the School of the Art Institute of Chicago (47 overall, college).
•  The Top Engineering school was The Cooper Union (38 overall, college).
•  The Top Music Schools were the Juilliard School (50 overall, college), the New England
Conservatory of Music (96 overall, college), and Berklee College (99 overall, college).
•  The Top Online University was the University of Phoenix, USA (37 overall, university).
•  The Top Christian was Wheaton College, IL (16 overall, college).
•  The Top Military Academies were the United States Naval Academy (20 overall, college), Virginia Military Institute (40 overall, college), the United States Military  Academy (48 overall, college), The Citadel, SC (54 overall, university) and the United States Air Force Academy (61 overall, college).

Best of Class (BOC) among Colleges and Universities:

•   Top University was University of Michigan

•   Top College was Wellesley College

•   Debuting on any list at Highest Rank:  Eugene Lang College of New School University

To buy the complete 73-page analysis, click here.

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College Rankings Top 100 – Fall 2009

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Top Colleges, Fall 2009
Rank
1 Wellesley College, MA
2 Williams College, MA
3 Colorado College, CO
4 Oberlin College, OH
5 Amherst College, MA
6 Pomona College, CA
7 Middlebury College, VT
8 Union College, NY
9 Eugene Lang College, NY
10 University of Richmond, VA
11 Vassar College, NY
12 Bowdoin College, ME
13 Bryn Mawr College, PA
14 Connecticut College, CT
15 Bucknell University, PA
16 Wheaton College IL
17 Hamilton College, NY
18 Barnard College, NY
19 Dickinson College, PA
20 United States Naval Academy, MD
21 Washington & Lee University, VA
22 Colgate University, NY
23 Carleton College, MN
24 Bates College, ME
25 Willamette University, OR
26 Lafayette College, PA
27 Rhode Island School of Design, RI
28 Pratt Institute, NY
29 Kenyon College, OH
30 University of Mary Washington, VA
31 Gettysburg College, PA
32 Swarthmore College, PA
33 Mount Holyoke College, MA
34 Haverford College, PA
35 Bard College, NY
36 Beloit College, WI
37 Mills , CA
38 Cooper Union, NY
39 Colby College, ME
40 Virginia Military Institute, VA
41 Davidson College, NC
42 St John’ University, MD, NM
43 Drew University, NJ
44 Denison University, OH
45 Occidental College, CA
46 Reed College, OR
47 School of the Art Institute of Chicago, IL
48 United States Military Academy, NY
49 Spelman College, GA
50 Julliard School, NY
51 Macalester College, MN
52 DePauw University, IN
53 Trinity College, CT
54 Furman University, SC
55 Smith College, MA
56 Wesleyan University, CT
57 Skidmore College, NY
58 College of Wooster, OH
59 Whitman College, WA
60 Grinnell College, IA
61 United States Air Force Academy, CO
62 Franklin and Marshall College, PA
63 Berea College, OH
64 Kalamazoo College, MI
65 Austin College, TX
66 Claremont McKenna College, CA
67 Babson College, MA
68 Sewanee—University of the South, TN
69 Elon University, NC
70 Trinity University, TX
71 St Olaf College, MN
72 Wabash College, IN
73 Centre College, KY
74 College of the Holy Cross, MA
75 St Lawrence University, NY
76 Southwestern University, TX
77 Muhlenberg College, PA
78 Coe College, IA
79 Illinois Wesleyan University, IL
80 Harvey Mudd College, CA
81 Earlham College
82 Gustavus Adolphus College, MN
83 Lake Forest College, IL
84 Birmingham Southern, AL
85 Wofford College, SC
86 Moravian College, PA
87 Stonehill College, MA
88 Goucher College, MD
89 Morehouse College, GA
90 Agnes Scott College, GA
91 Ursinus College, PA
92 Pitzer College, CA
93 Scripps College, CA
94 Hendrix College, AK
95 Millsaps College, MS
96 New England Conservatory of Music, MA
97 Sweet Briar, VA
98 Hobart and William Smith College, NY
99 Berklee College of Music, MA
100T Wheaton College, MA
100T Washington & Jefferson College, PA
100T Lewis & Clark College, OR



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College Rankings Top 225 in the U.S. – Fall 2009

For the Spring 2011 TrendTopper MediaBuzz Rankings, go here.

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MIchigan and MIT displace Harvard atop Media Buzz Ranking

—Harvard declines 20%; endowment troubles cited

—Public Ivies and Technology-focused institutions thrive

Wellesley tops Colorado and Williams among colleges

—First Women’s College atop Liberal Arts Rankings

—Liberal Arts colleges hold their own on Media Buzz

First Rankings to Include Online, Business, Tech Hybrid, Art, Design and Music Schools

Colleges Ranked by State

Austin, Texas November 9, 2009. In an exclusive TrendTopper MediaBuzz™ analysis of the nation’s colleges and universities, the Global Language Monitor has ranked the nation’s Top 200 colleges and universities according their appearance in the global print and electronic media, on the Internet throughout the blogosphere, and including social media such as Twitter. The GLM rankings were also the first to include specialty schools, such as Art, Business, Music and Engineering schools, as well as online universities.

In the University category, there appeared to be a ‘flight to quality’ with the consumer perception of quality being the price-sensitive ‘public ivies’ and technology-centered schools, epitomized by the University of Michigan moving up three places to the top spot. Harvard saw a decline in Media Buzz citations of some 20%, perhaps reflecting its endowment taking an $11 billion hit including some $1.8 billion from the general fund. Other major movers include MIT jumping from No. 16 to No. 2 affirmed the technology trend, North Carolina, another public ivy, moved into the Top Ten, with California—Berkeley moving from No.10 to No. 6.

In the College category, Wellesley overtook Colorado College, Williams and Amherst to claim the No. 1 position, a first for a women’s college. Pomona College, one of California’s Claremont Colleges re-emerged in the Top Ten, and Eugene Lang College of New School University debuted at a very strong No. 9. Overall the College Media Buzz was generally up in contrast to that of the private schools on the Universities list.

“This year we’ve witnessed the impact the Global Financial Restructuring has had upon the US higher education system. On the University level there has been a small but dramatic reordering of the hierarchy, which has remained virtually unshaken for many years,” said Paul JJ Payack, President and Chief Word Analyst at GLM. “However, Liberal arts colleges, the public ivies, and engineering-focused schools appear to have held onto, or actually increased their ‘brand equity’.”

Since TrendTopper MediaBuzz ranks overall media awareness and strength of a school’s ‘brand’ or reputation, the Global Language Monitor included specialty schools, such as Art, Business, Design, Music and Engineering schools, as well as online universities. All these were included in the College category with the exception of the online university, which was assigned to the University category.

The Top Specialty schools listed in their categories as well as overall rank are listed below.

The Top Business school was Babson College was the Top Business (67 overall, college).

• The Top Art and Design schools were Rhode Island School of Design (RISD) (27 overall, college), Pratt Institute (28 overall, college), and the School of the Art Institute of Chicago (47 overall, college).

• The Top Engineering school was The Cooper Union (38 overall, college).

• The Top Music Schools were the Julliard School (50 overall, college), the New England Conservatory of Music (96 overall, college), and Berklee College (99 overall, college).

• The Top Online University was the University of Phoenix, USA (37 overall, university).

• The Top Christian was Wheaton College, IL (16 overall, college),

• The Top Military Academies were the United States Naval Academy (20 overall, college), the United States Military Academy (48 overall, college) and the United States Air Force Academy (61 overall, college).

The Top Twenty-five Universities are listed here.

1 University of Michigan—Ann Arbor, MI
2 Massachusetts Institute of Technology, MA
3 Harvard University, MA
4 Columbia University, NY
5 University of Chicago, IL
6 University of California—Berkeley, CA
7 University of Wisconsin—Madison , WI
8 Stanford University, CA
9 University of North Carolina—Chapel Hill, NC
10 Cornell University, NY
11 Yale University, CT
12 Princeton University, NJ
13 University of Pennsylvania, PA
14 University of California—Los Angeles, CA
15 University of Washington, WA
16 University of Minnesota, MN
17 New York University, NY
18 University of California—San Diego, CA
19 Johns Hopkins University, MD
20 Ohio State University—Columbus, OH
21 University of Virginia, VA
22 U. of California, Davis, CA
23 Georgia Institute of Technology, GA
24 Duke University, NC
25 Boston University, MA

The Top Twenty-five Colleges are listed here.

1 Wellesley College, MA
2 Williams College, MA
3 Colorado College, CO
4 Oberlin College, OH
5 Amherst College, MA
6 Pomona College, CA
7 Middlebury College, VT
8 Union College, NY
9 Eugene Lang College, NY
10 University of Richmond, VA
11 Vassar College, NY
12 Bowdoin College, ME
13 Bryn Mawr College, PA
14 Connecticut College, CT
15 Bucknell University, PA
16 Wheaton College IL
17 Hamilton College, NY
18 Barnard College, NY
19 Dickinson College, PA
20 United States Naval Academy, MD
21 Washington & Lee University, VA
22 Colgate University, NY
23 Carleton College, MN
24 Bates College, ME
25 Willamette University, OR

The Top 200 Colleges and Universities were also ranked by Media Momentum, defined as largest change in Media Buzz from the end of 2008, and the largest change in media citations in the previous 90 days. The analysis was completed on November 1, 2009

The complete report is available for download from GLM’s site.

The report includes:

  • 125 Top Universities
  • 100 Top Colleges
  • Change in the rankings over time
  • The PQI Index number for each school to better understand relative rankings
  • Ranking by Momentum (Yearly and 90-day snapshots)
  • Rankings by State

GLM used its proprietary Predictive Quantities Indicator (PQI) software for the TrendTopper MediaBuzz Analysis. GLM used the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Liberal Arts Colleges. The schools were ranked in late October, with the last day of 2008 as the base, with two interim snapshots in 2009.

The Global Language Monitor provides the TrendTopper Reputation Management Service that helps institutions differentiate themselves among their competitors. For more information, go to www.TrendTopper.com.

About the Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.

English has become the first truly global language with some 1.53 billion speakers as a first, second or auxiliary language. Paul JJ Payack examines its impact on the world economy, culture and society in A Million Words and Counting (Citadel Press, New York, 2009).

For more information, call 1.512.815.8836, send email to info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

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(Nov. 2009) Top 225 US Colleges Ranked by MediaBuzz

For Current Edition Summer/Spring 2012 (April 2012), Click here

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Michigan and MIT displace Harvard atop Media Buzz Ranking

—Harvard declines 20%; endowment troubles cited

—Public Ivies and Technology-focused institutions thrive

Wellesley tops Colorado and Williams among colleges

—First Women’s College atop Liberal Arts Rankings

—Liberal Arts colleges hold their own on Media Buzz

First Rankings to Include Online/For Profit, Business, Technology, Art, Design and Music Schools

States Ranked by Number of Top Colleges (you might be surprized!)

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Read:  Harvard Brand Takes a Hit in Tough Economic Times

Listen to:  the article in English from China Daily

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Austin, Texas November 9, 2009. In an exclusive TrendTopper MediaBuzz™ analysis of the nation’s colleges and universities, the Global Language Monitor has ranked the nation’s Top 200 colleges and universities according their appearance in the global print and electronic media, on the Internet throughout the blogosphere, and including social media such as Twitter. The GLM rankings were also the first to include specialty schools, such as Art, Business, Music and Engineering schools, as well as online universities.

Read the Reaction from MichiganHarvardYale and Wisconsin

In the University category, there appeared to be a ‘flight to quality’ with the consumer perception of quality being the price-sensitive ‘public ivies’ and technology-centered schools, epitomized by the University of Michigan moving up three places to the top spot. Harvard saw a decline in Media Buzz citations of some 20%, perhaps reflecting its endowment taking an $11 billion hit including some $1.8 billion from the general fund. Other major movers include MIT jumping from No. 16 to No. 2 affirmed the technology trend, North Carolina, another public ivy, moved into the Top Ten, with California—Berkeley moving from No.10 to No. 6.

In the College category, Wellesley overtook Colorado College, Williams and Amherst to claim the No. 1 position, a first for a women’s college. Pomona College, one of California’s Claremont Colleges re-emerged in the Top Ten, and Eugene Lang College of New School University debuted at a very strong No. 9. Overall the College Media Buzz was generally up in contrast to that of the private schools on the Universities list.

“This year we’ve witnessed the impact the Global Financial Restructuring has had upon the US higher education system. On the University level there has been a small but dramatic reordering of the hierarchy, which has remained virtually unshaken for many years,” said Paul JJ Payack, President and Chief Word Analyst at GLM. “However, Liberal arts colleges, the public ivies, and engineering-focused schools appear to have held onto, or actually increased their ‘brand equity’.”

Click here for States Ranked by Number of Top Colleges

This List just might surprise you!

Since TrendTopper MediaBuzz ranks overall media awareness and strength of a school’s ‘brand’ or reputation, the Global Language Monitor included specialty schools, such as Art, Business, Design, Music and Engineering schools, as well as online universities. All these were included in the College category with the exception of the online university, which was assigned to the University category.

The Top Specialty schools listed in their categories as well as overall rank are listed below.

• The Top Business school was Babson College was the Top Business (67 overall, college).

• The Top Art and Design schools were Rhode Island School of Design (RISD) (27 overall, college), Pratt Institute (28 overall, college), and the School of the Art Institute of Chicago (47 overall, college).

• The Top Engineering school was The Cooper Union (38 overall, college).

• The Top Music Schools were the Julliard School (50 overall, college), the New England Conservatory of Music (96 overall, college), and Berklee College (99 overall, college).

• The Top Online University was the University of Phoenix, USA (37 overall, university).

• The Top Christian was Wheaton College, IL (16 overall, college),

• The Top Military Academies were the United States Naval Academy (20 overall, college), the United States Military Academy (48 overall, college) and the United States Air Force Academy (61 overall, college).

For the complete list of the top Specialty schools, go here.

The Top Twenty-five Universities are listed here.

1 University of Michigan—Ann Arbor, MI
2 Massachusetts Institute of Technology, MA
3 Harvard University, MA
4 Columbia University, NY
5 University of Chicago, IL
6 University of California—Berkeley, CA
7 University of Wisconsin—Madison , WI
8 Stanford University, CA
9 University of North Carolina—Chapel Hill, NC
10 Cornell University, NY
11 Yale University, CT
12 Princeton University, NJ
13 University of Pennsylvania, PA
14 University of California—Los Angeles, CA
15 University of Washington, WA
16 University of Minnesota, MN
17 New York University, NY
18 University of California—San Diego, CA
19 Johns Hopkins University, MD
20 Ohio State University—Columbus, OH
21 University of Virginia, VA
22 U. of California, Davis, CA
23 Georgia Institute of Technology, GA
24 Duke University, NC
25 Boston University, MA

For the full list of Universities, go here.

The Top Twenty-five Colleges are listed here.

1 Wellesley College, MA
2 Williams College, MA
3 Colorado College, CO
4 Oberlin College, OH
5 Amherst College, MA
6 Pomona College, CA
7 Middlebury College, VT
8 Union College, NY
9 Eugene Lang College, NY
10 University of Richmond, VA
11 Vassar College, NY
12 Bowdoin College, ME
13 Bryn Mawr College, PA
14 Connecticut College, CT
15 Bucknell University, PA
16 Wheaton College IL
17 Hamilton College, NY
18 Barnard College, NY
19 Dickinson College, PA
20 United States Naval Academy, MD
21 Washington & Lee University, VA
22 Colgate University, NY
23 Carleton College, MN
24 Bates College, ME
25 Willamette University, OR

For the full list of Colleges, go here.

The Top 200 Colleges and Universities were also ranked by Media Momentum, defined as largest change in Media Buzz from the end of 2008, and the largest change in media citations in the previous 90 days. The analysis was completed on November 1, 2009

GLM used its proprietary Predictive Quantities Indicator (PQI) software for the TrendTopper MediaBuzz Analysis. GLM used the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Liberal Arts Colleges. The schools were ranked in late October, with the last day of 2008 as the base, with two interim snapshots in 2009.

The complete report is available for download.

The 73-page report includes details on:


Click to buy and download the complete 73-page report



click
tracking


College Rankings Top 225 in the U.S. – Fall 2009

For Current Edition Summer/Spring 2012 (April 2012), Click here

.

.

Michigan and MIT displace Harvard atop Media Buzz Ranking

—Harvard declines 20%; endowment troubles cited

—Public Ivies and Technology-focused institutions thrive

Wellesley tops Colorado and Williams among colleges

—First Women’s College atop Liberal Arts Rankings

—Liberal Arts colleges hold their own on Media Buzz

First Rankings to Include Online, Business, Tech Hybrid, Art, Design and Music Schools

Colleges Ranked by State

Austin, Texas November 9, 2009. In an exclusive TrendTopper MediaBuzz™ analysis of the nation’s colleges and universities, the Global Language Monitor has ranked the nation’s Top 200 colleges and universities according their appearance in the global print and electronic media, on the Internet throughout the blogosphere, and including social media such as Twitter. The GLM rankings were also the first to include specialty schools, such as Art, Business, Music and Engineering schools, as well as online universities.

In the University category, there appeared to be a ‘flight to quality’ with the consumer perception of quality being the price-sensitive ‘public ivies’ and technology-centered schools, epitomized by the University of Michigan moving up three places to the top spot. Harvard saw a decline in Media Buzz citations of some 20%, perhaps reflecting its endowment taking an $11 billion hit including some $1.8 billion from the general fund. Other major movers include MIT jumping from No. 16 to No. 2 affirmed the technology trend, North Carolina, another public ivy, moved into the Top Ten, with California—Berkeley moving from No.10 to No. 6.

In the College category, Wellesley overtook Colorado College, Williams and Amherst to claim the No. 1 position, a first for a women’s college. Pomona College, one of California’s Claremont Colleges re-emerged in the Top Ten, and Eugene Lang College of New School University debuted at a very strong No. 9. Overall the College Media Buzz was generally up in contrast to that of the private schools on the Universities list.

“This year we’ve witnessed the impact the Global Financial Restructuring has had upon the US higher education system. On the University level there has been a small but dramatic reordering of the hierarchy, which has remained virtually unshaken for many years,” said Paul JJ Payack, President and Chief Word Analyst at GLM. “However, Liberal arts colleges, the public ivies, and engineering-focused schools appear to have held onto, or actually increased their ‘brand equity’.”

Since TrendTopper MediaBuzz ranks overall media awareness and strength of a school’s ‘brand’ or reputation, the Global Language Monitor included specialty schools, such as Art, Business, Design, Music and Engineering schools, as well as online universities. All these were included in the College category with the exception of the online university, which was assigned to the University category.

The Top Specialty schools listed in their categories as well as overall rank are listed below.

• The Top Business school was Babson College was the Top Business (67 overall, college).

• The Top Art and Design schools were Rhode Island School of Design (RISD) (27 overall, college), Pratt Institute (28 overall, college), and the School of the Art Institute of Chicago (47 overall, college).

• The Top Engineering school was The Cooper Union (38 overall, college).

• The Top Music Schools were the Julliard School (50 overall, college), the New England Conservatory of Music (96 overall, college), and Berklee College (99 overall, college).

• The Top Online University was the University of Phoenix, USA (37 overall, university).

• The Top Christian was Wheaton College, IL (16 overall, college),

• The Top Military Academies were the United States Naval Academy (20 overall, college), the United States Military Academy (48 overall, college) and the United States Air Force Academy (61 overall, college).

The Top Twenty-five Universities are listed here.

1 University of Michigan—Ann Arbor, MI
2 Massachusetts Institute of Technology, MA
3 Harvard University, MA
4 Columbia University, NY
5 University of Chicago, IL
6 University of California—Berkeley, CA
7 University of Wisconsin—Madison , WI
8 Stanford University, CA
9 University of North Carolina—Chapel Hill, NC
10 Cornell University, NY
11 Yale University, CT
12 Princeton University, NJ
13 University of Pennsylvania, PA
14 University of California—Los Angeles, CA
15 University of Washington, WA
16 University of Minnesota, MN
17 New York University, NY
18 University of California—San Diego, CA
19 Johns Hopkins University, MD
20 Ohio State University—Columbus, OH
21 University of Virginia, VA
22 U. of California, Davis, CA
23 Georgia Institute of Technology, GA
24 Duke University, NC
25 Boston University, MA

The Top Twenty-five Colleges are listed here.

1 Wellesley College, MA
2 Williams College, MA
3 Colorado College, CO
4 Oberlin College, OH
5 Amherst College, MA
6 Pomona College, CA
7 Middlebury College, VT
8 Union College, NY
9 Eugene Lang College, NY
10 University of Richmond, VA
11 Vassar College, NY
12 Bowdoin College, ME
13 Bryn Mawr College, PA
14 Connecticut College, CT
15 Bucknell University, PA
16 Wheaton College IL
17 Hamilton College, NY
18 Barnard College, NY
19 Dickinson College, PA
20 United States Naval Academy, MD
21 Washington & Lee University, VA
22 Colgate University, NY
23 Carleton College, MN
24 Bates College, ME
25 Willamette University, OR

The Top 200 Colleges and Universities were also ranked by Media Momentum, defined as largest change in Media Buzz from the end of 2008, and the largest change in media citations in the previous 90 days. The analysis was completed on November 1, 2009.

GLM used its proprietary Predictive Quantities Indicator (PQI) software for the TrendTopper MediaBuzz Analysis. GLM used the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Liberal Arts Colleges. The schools were ranked in late October, with the last day of 2008 as the base, with two interim snapshots in 2009.

The Global Language Monitor provides the TrendTopper Reputation Management Service that helps institutions differentiate themselves among their competitors. For more information, go to www.TrendTopper.com.

About the Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.

English has become the first truly global language with some 1.53 billion speakers as a first, second or auxiliary language. Paul JJ Payack examines its impact on the world economy, culture and society in A Million Words and Counting (Citadel Press, New York, 2009).

For more information, call 1.925.367.7557, send email to info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

30-30-30

2008 Olympics Brand Rankings

The Medal Round

Final GLM TrendTopper MediaBuzz Rankings:

.

Olympic Global Sponsors: GLM TrendTopper Medal Round

.

Lenovo Takes the Gold Pulling Away,

.

J&J Finishes Strong Edging McDonald’s,

.

Coca-Cola Leaps Over Rivals

.

Austin, Texas, USA. August 29, 2008.   The final week of the GLM TrendTopper™ analysis of the performance of the Global Sponsors at the Beijing Olympics, Lenovo (OTC: LNVGY) takes the Gold pulling away from the pack, Johnson & Johnson (NYSE: JNJ) finishes strong edging McDonald’s (NYSE: MCD) for the Silver, while Coca-Cola (NYSE: K), in a bold move leaps five spots to No. 4.  On the downside, Samsung (OTC: SSNFL) and Kodak (NYSE: K) each fell three spots to No. 6 and 7 respectively.

Over the last two weeks Lenovo has completed its remarkable climb from No. 10 to the Top Spot. The analysis was performed by the Global Language Monitor (www.LanguageMonitor.com), the internet and media tracking agency.

.

Global Sponsors

Last

Change

Rank

1

Lenovo

1

0

2

J&J

5

3

3

McDonald’s

2

-1

4

Coca-Cola

9

5

5

Visa

6

1

6

Samsung

3

-3

7

Kodak

4

-3

8

Panasonic

7

-1

9

Omega

8

-1

10

GE

10

0

11

Atos Origin

11

0

12

Manulife

12

0

According to Paul JJ Payack, President, “In medal round of our competition, Lenovo performed a Phelpsian move pulling away from the crowd. In fact its media awareness grew over 2100% since our baseline ‘snapshot’ on the last day of 2007. The strength of the Johnson & Johnson brand was also remarkable at No. 2. McDonald’s brand equity was leveraged in clever and interesting ways, especially with their spectacular kick-off event. And, once again, Coca-Cola proved itself in the distance events, placing at or near the top for another Olympiad.”

Media Awareness

Since 12/31/07

1

Lenovo

2

Panasonic

3

Kodak

4

Samsung

5

McDonald’s

.

When the ‘ambush marketers’ are are included with the Global Sponsors, the DreamWorks Animation studio, makers of “Kung Fu Panda”, rose to an unprecedented No. 5, while Nike (NYSE: NKE) just did it and finished at No.9. Pepsi (NYSE: PEP), which owns the Gatorade brand, was up slightly, while American Express (NYSE: AMX) fell five spots.


Ambushers Included

Last

Change

Rank

1

Lenovo

1

0

2

J&J

5

3

3

McDonald’s

2

-1

4

Coca-Cola

12

8

5

Kung fu Panda

8

3

6

Visa

6

0

7

Samsung

3

-4

8

Nike

9

1

9

Kodak

4

-5

10

Panasonic

10

0

11

Omega

11

0

12

Amex

7

-5

13

Pepsi

14

1

14

GE

13

-1

15

Atos Origin

15

0

16

Manulife

16

0

The Global Sponsors for the Beijing Games are: General Electric (NBC Universal), Coca-Cola, Kodak, Samsung, Lenovo, McDonalds, Omega, Visa, Johnson & Johnson, Panasonic, Manulife and Atos Origin. The ambush marketers being tracked include American Express, Nike, DreamWorks and their hit movie “Kung Fu Panda”, and Pepsi, which owns the Gatorade brand.

GLM uses proprietary algorithms to analyze how words and phrases (in this case brand names) are used globally in relationship to other words and phrases (in this case related to the Beijing Olympics) and how they perform against one another in order to determine rankings and other relevant outputs.

Olympic MediaBuzz Medal Round:  ATHLETES

Phelps Takes Gold,

Newly-coined Media Star Lin Miaoke takes the Silver,

Nastia Liunkin Edges Shawn Johnson for Bronze

Yang Peiyi and Cheng Fei Finish Strong, Yao Ming slips.

Austin, Texas, USA.   August 28, 2008.   In the medal round of the TrendTopper MediaBuzzTM analysis of the Beijing Olympics, GLM measured how the global media buzz surrounding key athletes changed during the course of the Games.  In the MediaBuzz Medal Round, Michael Phelps took the gold as he pulled away from the pack. The silver belongs to Lin Miaoke, the newly-coined media star. And in a mild surprise, Nastia Liunkin bolted from No. 11 to No. 3 edging out Shawn Johnson for the bronze.

Both Usain Bolt and Asafa Powell, the Jamaican sprinters, fared poorly evidencing little staying power, while Guo Jing Jing, apparently having had her moment in the sun, faded.

And, in yet another compelling twist, Lin Miaoke’s counterpart, Yang Peiyi, the little girl who did, indeed, sing the song the whole world sings moved up ten spots to No. 5. The analysis was performed by the Global Language Monitor (GLM), the internet and media tracking agency.

Paul JJ Payack, GLM’s President and Chief Word Analyst, said “The media story for the Beijing Olympics was much larger than Michael Phelps. The plots and subplots, twists and entanglements were compelling at almost every level – from the Opening ceremony to the very end. Each of these was well reflected in the TrendTopper MediaBuzz analysis.” 

The ranking follows and includes rank, name, last week’s rank, and change.

Rank

Athlete

Last

Change

1

Michael Phelps (US)

1

0

2

Lin Miaoke (CHI)

2

0

3

Nastia Liukin (US)

11

8

4

Shawn Johnson (US)

9

5

5

Yang Peiyi (Chi)

15

10

6

Cheng Fei (Chi)

17

11

7

Yao ming (CHI)

3

-4

8

Tyson Gay (US)

10

2

9

Cate Campbell (AUS)

12

3

10

Dara Torres (US)

5

-5

11

Leisel Jones (AUS)

13

2

12

Usain Bolt (JAM)

4

-8

13

Grant Hackett (AUS)

20

7

14

Liu Xiang (CHI)

18

4

15

Paula Radcliffe (UK)

19

4

16

Asafa Powell (JAM)

6

-10

17

Allyson Felix (US)

16

-1

18

Sanya Richards (US)

24

6

19

Ben Ainslie (UK)

14

-5

20

Paul Hamm (US)

7

-13

21

Jeremy Wariner (US)

22

1

22

Jana Rawlinson (AUS)

21

-1

23

Jo Pavey (UK)

23

0

24

Libby Lenton (AUS)

25

1

25

Guo Jing Jing (CHI)

8

-17

(For more information and other metrics, call 1.512.815.8336.)

Olympian Media Buzz:  The Athletes Ranked, Midway Point

Bolts’ Phelpsian Surge; Guo Jing Jing as in Bling Bling; Shawn Johnson’s Golden Buzz; Cate Campbell Does Swimmingly.

Liu Xiang, Tyson Gay and Paula Radcliffe Plummet.

Austin, Texas, USA.   August 21, 2008.   In its latest TrendTopperTM analysis of the Beijing Olympics, GLM measured how the media buzz surrounding key athletes has changed during the course of the

Games.  As expected Michael Phelps remains a strong No.1 on the TrendTopper BuzzMeter.

The surprise No. 2, however, belongs to Lin Miaoke, the little girl who didn’t sing the song the whole word sings at the Opening Ceremony.  Miaoke knocked NBA star Yao Ming down to No. 3.

Lin Miaoke est devenue une célébrité internationale (PeoplesDaily en francais, 8.26.2008)

Jamaican sprinter Usain Bolt moved up five spots to No. 4.  Forty-one year-old Dara Torres moved up three spots to No. 5, American elite gynmast Shawn Johnson

was up to No. 9 and 16-year-old Cate Campbell jumped eleven spots to No. 12.

See Lip Syncher Gets Her 15 Minutes of Fame on Reuters

.

See The View from China: The Mirror’s Front Page Headline — Lin Miaoke defeats the “little giant

On the downside, Tyson Gay, with a shocking loss in semi-final of 100M, Liu Xiang, China’s first track gold medalist back in Athens, and the UK’s Paula Radcliffe saw their rankings plummet six, eleven and sixteen spots respectively.  The analysis was performed by the Global Language Monitor (www.LanguageMonitor.com), the internet and media tracking agency.

Paul JJ Payack, GLM’s President and Chief Word Analyst, said “Michael Phelps has joined the athletic Pantheon of Tiger Woods, Michael Jordan, Pele and Ali, Usain Bolt (No. 4) may be well on the way to becoming the next Michael Phelps, and if lip-syncer Lin Miaoke (No. 2) and Yang Peiyi (No. 15), her singing counterpart, were in the US, they’d be making the rounds of the morning talk shows.”

See Analysis by Brent Hunsberger of the Oregonian

See Analysis by Howard Bloom of Sports Business News

.

Rank Athlete Last Change Comment
1 Michael Phelps (US) 1 0 A new word: Phelpsian?
2 Lin Miaoke (CHI) 25 23 Didn’t sing the song the whole world sings
3 Yao ming (CHI) 2 -1 Got China to the Medal Round
4 Usain Bolt (JAM) 9 5 Bolts to WR in 100M; the next Michael Phelps?
5 Dara Torres (US) 8 3 41-years old with 3 silvers
6 Asafa Powell (JAM) 5 -1 Fifth to Bolt in 100M
7 Paul Hamm (US) 6 -1 Reigning Gold Medalist pulls out but still media favorite
8 Guo Jing Jing (CHI) 18 10 Most successful female diver in Olympic history
9 Shawn Johnson (US) 15 6 Three silvers and a gold; multiple near-misses
10 Tyson Gay (US) 4 -6 Shocking loss in semi of 100M
11 Nastia Liukin (US) 14 3 Moving up with steadily with her Gold, Silver and Bronze
12 Cate Campbell (AUS) 23 11 Australian wunderkind up 11 spots
13 Leisel Jones (AUS) 17 4 Sets Olympic record in 100M breaststroke
14 Ben Ainslie (UK) 16 2 Three golds for sailing
15 Yang Peiyi (Chi) 22 7 Pulled from Ode to the Nation just 15 minutes beforehand
16 Allyson Felix (US) 12 -4 Didn’t make through the 100M trials
17 Cheng Fei (Chi) 21 4 90 pounds and the heaviest Chinese gymnast
18 Liu Xiang (CHI) 7 -11 China’s first track gold medalist in 110M hurdles in Athens
19 Paula Radcliffe (UK) 3 -16 Disappointed UK fans for 2nd Olympic marathon
20 Grant Hackett (AUS) 10 -10 Narrowly missed out on 3rd straight 1500M freestyle
21 Jana Rawlinson (AUS) 20 -1 World 400m hurdles champion withdraw due to injury
22 Jeremy Wariner (US) 11 -11 On track to 400m final
23 Jo Pavey (UK) 24 1 Unable to run  into medal contention in the 10000m final
24 Sanya Richards (US) 13 -11 Fastest qualifying time in the 400M
25 Libby Lenton (AUS) 19 -6 One of the Aussie Golden Girls

Olympic Global Sponsors vs. Ambush Marketers

GLM TrendTopper™ Analysis: Olympics Week 2


Mickey D surges to Top,

J&J a strong No. 2,

Visa up to No.3

Lenovo strong, but Coke & Kodak fall

.

Austin, Texas, USA. August 13, 2008.   In Week 2 of the GLM TrendTopper™ analysis of the performance of the Global Sponsors of the Beijing Summer Games McDonald’s (nyse:  MCD) topped the field, while Johnson & Johnson (nyse: JNJ) moved up three notches to No. 2, while Visa (nyse: V) was up one at No.3. Lenovo (LNVGY), the PC maker, had a very strong performance, moving up six spots to No. 4.

.

Forbes: Sponsors step up pace to get Olympic mileage

Olympic Global Sponsors vs. Ambush Marketers

On the negative side, Samsung (SSNFL) plunged from the top spot to No. 5; Coke (nyse: KO) fell from No.2 to No.7, while Kodak (nyse:  EK) settled in at No. 10, losing three. The analysis was performed by the Global Language Monitor (www.LanguageMonitor.com), the media tracking agency.

Global Sponsors
Last
Rank
Change
With Ambushers
Last
Change
Survey
Survey
Rank
Rank
1
McDonald’s
3
3
2
1
McDonald’s
3
2
2
J&J
5
5
3
2
J&J
7
5
3
Visa
4
1
1
3
Amex
6
3
4
Lenovo
10
10
6
4
Visa
4
0
5
Samsung
1
1
-4
5
Nike
5
0
6
Panasonic
9
9
3
6
Lenovo
14
8
7
Coca-Cola
2
2
-5
7
Samsung
1
-6
8
GE
6
6
-2
8
Panasonic
13
5
9
Omega
8
8
-1
9
Coca-Cola
2
-7
10
Kodak
7
7
-3
10
GE
9
-1
11
Atos Origin
12
12
1
11
Kung fu Panda
8
-3
12
Manulife
11
11
-1
12
Pepsi
10
-2
13
Omega
12
-1
14
Kodak
11
-3
15
Atos Origin
16
1
16
Manulife
15
-1

When included in the Survey with the Global Sponsors, American Express (nyse: AXP) and Nike (NKE) both stayed in the Top Five, with Amex moving up three positions to No. 3. The DreamWorks Animation studio, which made “Kung Fu Panda”, and Pepsi (nyse: PEP), which owns Gatorade fell three and two spots respectively.

According to Paul JJ Payack, President, “The TrendTopper analysis suggests that McDonald’s has successfully capitalized on its blow-out kickoff event last week, while Samsung’s huge marketing push seems to have faltered in Week Two. Johnson&Johnson was apparently correct in their analysis of their Olympic-themed ads having significantly greater recall. And Lenovo seems to have done everything right this week, with a 50%+ increase in visibility. At the same time, Kodak declined some 20%. On the ‘ambush marketing’ side, Amex’ visibility increased significantly and Nike remained quite strong besting nine of the twelve global sponsors.”

The Global Sponsors for the Beijing Games are: General Electric (NBC Universal), Coca-Cola, Kodak, Samsung, Lenova, McDonalds, Omega, Visa, Johnson & Johnson, Panasonic, Manulife and Atos Origin. The ambush marketers being tracked include American express, Nike, DreamWorks and their hit movie “Kung Fu Panda”, and Pepsi, which owns the Gatorade brand.

GLM uses proprietary algorithms to analyze how words and phrases (in this case brand names) are used globally in relationship to other words and phrases (in this case related to the Beijing Olympics) and how they perform against one another in order to determine rankings and other relevant outputs. GLM will update the TrendTopper ranking each week during the Games.

GLM TrendTopper™ Analysis: Olympics Week 1

  • Samsung Vaults to Top,

  • Coke Close Second,

  • McDonald’s Moves Up to No. 3

Ambush Marketers Move into Top Ten:  Nike, AMEX, Kung Fu Panda & Pepsi

Austin, Texas, USA. August 10, 2008.   (Updated) In an exclusive GLM TrendTopper™ analysis of the performance of the Global Sponsors of the Beijing Summer Games found Samsung vaulting to the lead position of Beijing Field, Coca-Cola a close second, with McDonald’s moving up to the third position. It also found that Visa stumbled out of the gate losing three positions, while Johnson & Johnson held steady at No. 5. General Electric (and its NBC Universal division) rebounded after losing the early lead position. The analysis was performed by the Global Language Monitor (www.LanguageMonitor.com), a media tracking agency.


In a related finding, GLM found that four companies were perceived as Global Sponsors though they are not: Nike, American Express, the DreamWorks Animation studio, which made “Kung Fu Panda”, and Pepsi, which owns Gatorade. When added into the analysis, Nike moves to No.5, American Express at No.6, Kung Fu Panda (No. 8), and Pepsi (No.10) in the expanded field.

According to Paul JJ Payack, President, “The TrendTopper analysis suggests that Samsung’s huge marketing push seems to be paying off, and though GE is very strong, and started the year at the top of the survey, it has very little marketing momentum as the games unfold. Also, the non-global sponsor companies appear to be doing quite well off their ‘ties’ to the Beijing Games.”

The Global Sponsors for the Beijing Games are: General Electric (NBC Universal), Coca-Cola, Kodak, Samsung, Lenova, McDonalds, Omega, Visa, Johnson & Johnson, Panasonic, Manulife and Atos Origin.

GLM uses proprietary algorithms to analyze how words and phrases (in this case brand names) are used globally in relationship to other words and phrases (in this case related to the Beijing Olympics) and how they perform against one another in order to determine rankings and other relevant outputs. GLM will update the TrendTopper ranking each week during the Games.

The GLM TrendTopper Analysis with Non-sponsors included follows.

Rank

Change in Week

1

Samsung

3

2

Coca-Cola

0

3

McDonald’s

0

4

Visa

-3

NS

Nike

NS

NS

American Express

NS

5

J&J

0

NS

Kung fu Panda

NS

6

GE

4

NS

Pepsi

NS

7

Kodak

+2

8

Omega

-2

9

Panasonic

-1

10

Lenova

-3

11

Manulife

0

12

Atos Origin

0

For more information on the methodology, go here.

For analysis details (including historical data and momentum), call 1.512.815.8836.

The Glory that was Greece Vs. the Media!


Athens Olympics:

Greek Symbols Can Be a Trojan Horse for Reporters

Journalists go gaga over Greek words

Writing about the Olympics in the land of Oedipus can be a complex business.  The world’s journalists are finding inspiration in classical Greek drama and myth. After all, Nike is not just a running shoe in these parts.

It is not every day that you can have the sword of Damocles hovering, athletes suffering from Achilles heels and teams enduring Pyrrhic victories.  Herculean efforts abound in the land of Marathon races.
Homer, the poet and not the Simpson family patriarch, hovers over every baseball game.

With all this rich symbolism available, it is not hard for a journalist to enjoy a Eureka moment and declare that Greek sailors are on a Poseidon adventure in the sailing regatta.

NBC sports commentator Bob Costas won hoots back home when during opening night ceremonies he told co-host Katie Couric, ”Oedipus, as you know, Katie, was the tragic king who killed his father and married his mother — a sequence of events that rarely turns out well.” He topped that line moments later when he noted that Alexander the Great had competed indifferently in the Olympics.
”As an athlete, he might have been Alexander the so-so.” Thanks to a doping scandal involving two Greek sprinters, one of the most overused phrases of the Games for the last 48 hours has been ”Greek tragedy”.

As the Ottawa Citizen noted: ”On the night that Greece dared to dance with the gods of Olympia, a sentimental journey to antiquity was jolted by a modern reality.  ”Doping. A scandal involving two Greek athletic stars has stunned and shamed the host nation … Afairy tale becomes a Greek tragedy, or is it a farce? It’s hard to tell.” The Citizen was not alone as he began his Olympic Odyssey.

Legions of reporters (present company included), waxed lyrical about the dangers of Hubris. Drawing on the references of ancient Greece is to be expected, says language expert Paul JJ Payack.  Payack, the president of the Global Language Monitor, said: ”There were more than 3,000 references to Classic Greek history and mythology in the media and on the Internet this morning versus virtually none only 30 days ago.

”There is an almost desperate attempt in the worldwide media frenzy to link any news story to the Athens Olympics and classical Greek history, with the overuse of such terms as sword of Damocles, Trojan horse and Achilles heel.

The Olympics in Land of Oedipus (Persian Gulf News)

The King Isn’t Dead After All!

The Tangles of Time: A Brief History of Chess

By Paul JJ Payack

Chess yields us,
when we need them most,
companions in our loneliness.
—Mu’ Tazz

As masterful a player as Emmanuel Lasker regarded chess as neither an art nor a science but rather a war in which the pieces served as troops and the players the generals. This stemmed from the notion that chess was invented as a war game and so, that is the manner in which it should executed. Undoubtedly reality is reflected in the idea that chess originated either as an aid or substitute for warfare.

Lasker maintained that to understand its creation all that is needed is an understanding of the method of classical warfare. Lasker explained that opposing armies would take their positions in nearly straight lines separated by a nearly level plain. The generals, in order to make their plans comprehensible to their commanders, would sketch the original position and later movements of their pawns and men. Lasker was fond of using the Battle of Cannae, 216 BC, as an illustration. At Cannae, the Carthaginians under the command of Hannibal defeated a Roman force nearly twice their number with superior strategy.

Lasker thought that it was entirely possible that Hannibal not only drew lines and placed stones on a board to explain his stratagems, but did so on what would one day be called a chequer-board. This was given the now familiar shape of a square divided into sixty-four smaller squares, colored black and white alternately. Though Lasker’s contention that chess was invented as a game of war is undoubtedly true, he seems to have postdated its conception by some eight centuries and misplaced it by several worlds.

After a millennium passed in the Buddhist era, various references occur to a game that seems the direct forbear of present-day chess. According to Sanskrit literature, apart from the central king and counselor, the pieces represented the quadrants of the ancient Indian army: war chariots, cavalry, elephants, and foot soldiers. The Upper Basin of the Ganges, or thereabouts, was the locale where this game first appeared. Since the area was a Buddhist stronghold, it is not unreasonable to assume that their monks had a hand in its inception. Since Buddhists oppose the killing of any form of life, it can be hypothesized that the game was invented as a bloodless substitute for war (by allowing men to engage in a combat of a higher sort).

In this version the infantrymen moved as pawns of all times and places, excepting the modern two-square debut. The cavalrymen were placed and manipulated in the same manner as the knight. The elephants’ movements were diagonal and limited to two squares, therefore they were inherently weaker than the bishops into which they were later transformed. The chariots were equal in every respect to the castles which through some ripple in history came to be called rooks. And the counselor, beside the king, moved diagonally also and only one square per move; as time passed its powers were increased to that of the bishop, thereby considerably enhancing the complexity of the game.

Chess spread rapidly (in historical terms) from the Subcontinent to the curiously diverse cultures further west, each leaving ineradicable traces of their time and culture. Persia bestowed the name to the game. Words, unlike mathematical formulae, both lose and gain in their sojourn through time and place. Aside from the usual etymological eddies, the development of the name flowed as follows. The Persian shah “king” came through the Arabic and the tangles of time to Europe as, among other variations, the Old French (e)sches, plural of (e)schek “check” derived from “shah.” From there it was but a minor simplification to the Saxon and Modern English word “chess.”

The culmination of this bloodless substitute for bloodletting is the murder of the enemy king, although the modern game ends euphemistically with the checkmate. This term, too, can be traced through a millennium to Persia. Shah mat “checkmate” means ‘the king (shah) is dead,’ where “mat” is related to the Latin stem mort- “death” found in “mortuary.”

Within a generation of the Hegira, the Arabs conquered Persia in the sacred name of Mohammed. As is usually the case, the two cultures became inextricably entwined and from that time forward it was the Islamic culture that became the primary vehicle of chess. As the game was carried from land to land it underwent a series of transmutations, some surprising and some not so surprising at all.

The Elephant was reduced to its ears. That is it was simplified (for reasons of convenience and religion) to a lump of wood, with a cut extracted from its center. An item of far more interest concerns the Arab rukh which predates the English rook for crow. It is still a matter of some controversy whether the rook was actually a chariot, a bird, or even a ship. It is highly probable that in differing cultures in differing centuries it was each.

In Arabia there seems little doubt that the chariot was replaced by a moderately prominent member the then-current mythology. In Arabian Nights the rukh was an enormous bird of gigantic girth which was inordinately wide of wing; a vast magnification of the eagle or condor. In most variations, the bird had the ability to carry an elephant, and sometimes several, in its talons. The thread of interest that lies about and through all variations of the rukh myth is that it was, whatever else, a deadly enemy of the elephant. (Later, with the aristocratization of chess, the elephant would be transformed into an ecclesiastic.)

Soon chess was a commonplace throughout the world of Islam, from Andalus in the West to the Indus in the East. The Moors carried chess to the Iberian Peninsula during the eighth century of the Christian era, and the Eastern Empire in Byzantium also learned of the game before the century had waned. From Iberia it spread to the north of Europe, while Russia seems to have acquired the game directly from India. (In Russian chess bears its original name, shakh-maty.)

During the High Middle Ages chess became a leisure time activity of the feudal lords, and the pieces began to resemble the aristocracy. (The rukh became, curiously enough, a castle.) A knowledge of ‘Nights and Days’ was considered a social grace for every genteel and parfait knight. Obviously, one reason for this was the connection between chess and war. Soon the powers of certain pieces were increased,making the game much more lively or, if you prefer, deadly.

That lump of wood with the split was not recognized in Europe as an elephant. This was understandably so, since to the folks of medieval Europe an elephant was just as much a mythological creature as the rukh, and possibly more so. To those who were unaware of its esoteric meaning, the elephant, also suggested a bishop’s mitre, an old man, a count or a fool. To this day in French the man is called Le Fou “the fool” and it is diagramed as a cap and bells.

The English, however, were the first to introduce chess diagrams to printing and since the piece remained a bishop there (and in Iceland) the bishop’s mitre would soon become the worldwide standard. However, Germans use this now universal symbol for their laufer “runner” while Russians use the mitre for their slon “the elephant.”

The evolution of the king’s counselor into the queen has been attributed to the similarity of the Arabic word fere “advisor,” to the French vierge “maiden” but probably can be more simply attributed to the make-up of the feudal court. A parallel between the historical liberation of women and the glorification of Mary by the Church could also have been factors in the metamorphosis.

And finally, a mention should be made of pawns; those so adequately named pieces which are even denied the status of chess ‘men’. They are, without exception in all cultures, represented by conveniently small and humble objects. For these there seems a universal need. History: read it and weep.

There are some 1.7 x 10 to the 29th methods of playing the first ten moves of this ancient and storied game. (The Greeks, clever as they were, didn’t even possess a symbol or number for any number larger than ten to the fourth, a myriad.) This being so, it becomes comprehensible why, while chess has ebbed and flowed through history, it has never been successful as a method of channeling the human mind to that combat of a higher sort.

To be sure, there have been wars of every possible description since its inception some thirteen hundred years ago, and when the number of possible permutations is envisioned even in this relatively simple game, it becomes obvious why there is more than adequate room for that phenomenon, war, in the universal scheme of things. This nightmare, even when contained by a square of sixty-four smaller squares, has the potential to continue in a million billion varying guises for eons on end (and still there would remain variations untried).

When one of the first Caliphs, Omar b. Al-Khattab, was asked if chess were lawful he replied, “There is nothing wrong in it; it has to do with war.”

The Names of Chess Pieces in Some Seventy Languages



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