The Top Words of 2116, a Hundred Years Hence

The Top Words of the Year A.D. 2116

Attention: Embargoed until Tuesday, November 3, 2116. Call for exceptions. info@LanguageMonitor.com or 001 512 801-6823

Austin, Texas Federation, November 3, 2116 — The Galactic Language Monitor (GLM), which tracks global trends though the Big Data-based analysis of Global English, has recently completed its 116th annual global survey.

These words are culled from throughout the English-speaking world, which now numbers more than 3.83 billion speakers (January 2116 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis.

NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print and electronic global media, as well as new social media sources as they emerge.

The Top Words of 2116 came from the Seven Continents, and Earth Outposts on the Chinese Moon base, the US station on Mars, and the Titan and Ganymede field stations, as well as Pluto Outpost 1. The Joint Interstellar Mission is currently in the deep space silence period.

The results follow in the format of Rank, Word or Phrase, and Comment.

1 RFUS Name of the USA since the Great Re-federalization of the 2060s into 14 Federations (hence the new name).
2 Extinction The fourth Global extinction has been declared over, with species apparently stabilization, a loss of some 400,000 species since the beginning of the 21st Century.
3 Global Warming/Climate Change Common sense actually takes hold after the atmospheric temperature chart of the last 400,000 years and the land chart of 25,000-15,000 BCE (when the seas were some 300 feet lower as evidenced by the Bering Land Bridge) are accepted as the basis of discussion.
5 Pope Francis V After the relatively short reign of Pope Francis I, the following four pontiffs, attempt to recapture the ‘magic’.
Doomsday Asteroid Extra attention since Rogue 23 struck Inavit in 2087.
6 JNZE Contention over the Jerusalem Neutral Zone Enclave continues; however all religions still enjoy freedom of worship.
7 Nuclear Proliferation Spread of weapons beyond the Nuclear 10 continues (current Nuclear 10: US, UK, France, China, Russia, India, Pakistan, Israel, Iran, and Saudi Arabia).(North Korea was disarmed in 2039).
8 Same-old, Same old Phrase is popularized after US Presidential Election seems to be shaping up as Paul Walker Bush vs. Joseph James Obama for 2116 (after Joseph P. Kennedy IV and William Rodman “Bill” Clinton III withdrew.)
9 China Unbound China’s economy has stabilized after its economy resumed robust growth after several decades of stagnation. There is talk of it replacing the US Federation as the largest world economy, again.
10 Supervolcano After the close call with the Yellowstone Cauldron where only 1.3M died, the nations of the world begin take necessary actions.
11 Polar Vortex Since the first Internet-age struck in 2014, the phenomenon has been repeated dozens of times around the world.
12 Scots Style A new term introduced after Free Scotland asks to join the RFUS after being shunned by England for most of the 21st century.
13 World War I World War I is finally after it lasting reverberations disappear at the 200 year mark.
14 524 Million Total body count from the hemorrhagic fever outbreaks early in the century are now approaching 524 million persons. The WHO estimates that they are confident it will be in control in the next 6 months or so.
15 Sykes-Picot Lines The “lines in the sand” are still raising havoc after 200 years
Copyright ©2115 Galactic Language Monitor

About the Global Language Monitor

Early in the last century, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. Silicon Valley is located in what is now the CaliMinor Federation.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.​
​30 -30 – 30​

#####################################################


click tracking



#####################################################

No. of Words

The Number of Words in the English Language

.

The English Language WordClock:  1,005,366

.

The English Language passed the Million Word threshold on June 10, 2009 at 10:22 a.m. (GMT).  The Millionth Word was the controversial ‘Web 2.0′. Currently there is a new word created every 98 minutes or about 14.7 words per day.

For Frequently Asked Questions about the Million Word March, GLM, and Paul JJ Payack, go here.

‘Millionth English word’ declared

A US web monitoring firm has declared the millionth English word to be Web 2.0, a term for the latest generation of web products and services.

Matt Frei reports on English’s unique linguistic evolution and then spoke to Global Language Monitor’s Paul Payack who helped find this millionth English word.

SEE ALSO

BBC NEWS | Programmes | World News America | ‘Millionth English word’ declared

“As expected, English crossed the 1,000,000 word threshold on June 10, 2009 at 10:22 am GMT. However, some 400 years after the death of the Bard, the words and phrases were coined far from Stratford-Upon-Avon, emerging instead from Silicon Valley, India, China, and Poland, as well as Australia, Canada, the US and the UK,” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. “English has become a universal means of communication; never before have so many people been able to communicate so easily with so many others.”
The English language is now being studies by hundreds of millions around the globe for entertainment, commercial or scientific purposes. In 1960 there were some 250 million English speakers, mostly in former colonies and the Commonwealth countries. The future of English as a major language was very much in doubt. Today, some 1.53 billion people now speak English as a primary, auxiliary, or business language, with some 250 million acquiring the language in China alone.

There are 10,000 other stories hailing the arrival of the 1,000,000th word from Abu Dhabi, and Tehran, to Beijing, to Sydney, to Chicago and Sri Lanka.

Quote of the Week:

“What’s interesting about a million is that it’s such a tiny number compared to all the words we could have,” said Mark Pagel, an evolutionary biologist at the University of Reading who studies the comings and goings of words across history. (Using any combination of seven consonants with two vowels, for example, creates more than 100-million potential words.) But even with a relatively small pile to call on, words are mostly fleeting. (The Oxford English Dictionary has a list of words that have appeared on record only once in hundreds of years.) A small number of essential words such as “two” or “you” – or their variations – are ancients in the language family, Dr. Pagel said.  “Had you been wandering around the plains of Eurasia 15,000 years ago, at the end of the last Ice Age, you probably could have said ‘thou’ and someone would have know you were referring to them. We think that’s pretty astonishing.”  Toronto Globe and Mail, June, 2008

Why Twitter was not in running for the 1,000,000th word

Austin, Texas June 13, 2009 – Since the 1,000,000th word in the English announcement earlier this week, a number of news organizations have inquired as to why Twitter, the prominent microblog, was not on the final list of words considered for No. 1,000,000. According to Paul JJ Payack, president and Chief Word Analyst of the Global Language Monitor,  “The answer is quite straight-forward: Twitter is already a word, as is its companion, to tweet. Certainly, the 21st century definition of twittering is much different than that of the Middle English twiteren, which is similar to the Old High German zwizzirōn, both of which mean, well, to twitter or as Merriam-Webster’s defines it “to utter successive chirping noises” or “to talk in a chattering fashion”. Since it is already catalogued as a headword, 21st c. twittering is simply a new entry, a new definition, under the ancient headword, twitter”.

IT Pro Portal Compares 12-month use of twitter vs Web 2.0

On June 10, the Global Language Monitor announced that Web 2.0 has bested Jai Ho, N00b and Slumdog as the 1,000,000th English word or phrase added to the codex of fourteen hundred-year-old language.

Web 2.0 beats Jai Ho & N00b as 1,000,000th English Word

English passed the Million Word mark earlier today, June 10 at 10:22 am GMT

Word Number 1,000,001: Financial Tsunami
Austin, Texas June 10, 2009 – The Global Language Monitor today announced that Web 2.0 has bested Jai Ho, N00b and Slumdog as the 1,000,000th English word or phrase. added to the codex of fourteen hundred-year-old language. Web 2.0 is a technical term meaning the next generation of World Wide Web products and services. It has crossed from technical jargon into far wider circulation in the last six months. Two terms from India, Jai Ho! and slumdog finished No. 2 and 4. Jai Ho! Is a Hindi exclamation signifying victory or accomplishment; Slumdog is an impolite term for children living in the slums. Just missing the top spot was n00b, a mixture of letters and numbers that is a derisive term for newcomer. It is also the only mainstream English word that contains within itself two numerals. Just missing the final five cut-off,  was another technical term, cloud computing, meaning services that are delivered via the cloud. At its current rate, English generates about 14.7 words a day or one every 98 minutes.

These are the fifteen finalists for the one millionth English word, all of which have met the criteria of a minimum of 25,000 citations with the necessary breadth of geographic distribution, and depth of citations.

1,000,000: Web 2.0 – The next generation of web products and services, coming soon to a browser near you.
999,999: Jai Ho! – The Hindi phrase signifying the joy of victory, used as an exclamation, sometimes rendered as “It is accomplished”. Achieved English-language popularity through the multiple Academy Award Winning film, “Slumdog Millionaire”.
999,998: N00b — From the Gamer Community, a neophyte in playing a particular game; used as a disparaging term.
999,997: Slumdog – a formerly disparaging, now often endearing, comment upon those residing in the slums of India.
999,996: Cloud Computing – The ‘cloud’ has been technical jargon for the Internet for many years. It is now passing into more general usage.
999,995: Carbon Neutral — One of the many phrases relating to the effort to stem Climate Change.
999,994: Slow Food — Food other than the fast-food variety hopefully produced locally (locavores).
999,993: Octomom – The media phenomenon relating to the travails of the mother of the octuplets.
999,992: Greenwashing – Re-branding an old, often inferior, product as environmentally friendly.
999,991: Sexting – Sending email (or text messages) with sexual content.
999,990: Shovel Ready – Projects are ready to begin immediately upon the release of federal stimulus funds.
999,989: Defriend – Social networking terminology for cutting the connection with a formal friend.
999,988: Chengguan – Urban management officers, a cross between mayors, sheriff, and city managers.
999,987: Recessionista – Fashion conscious who use the global economic restructuring to their financial benefit.
999,986: Zombie Banks – Banks that would be dead if not for government intervention and cash infusion.
———————————————————————————————————
In addition, the 1,000,001st word is Financial Tsunami – The global financial restructuring that seemingly swept out of nowhere, wiping out trillions of dollars of assets, in a matter of months.
Each word was analyzed to determine which depth (number of citations) and breadth (geographic extent of word usage), as well as number of appearances in the global print and electronic media, the Internet, the blogosphere, and social media (such as Twitter and YouTube). The Word with the highest PQI score was deemed the 1,000,000th English language word. The Predictive Quantities Indicator (PQI) is used to track and analyze word usage.
Global Language Monitor has been tracking English word creation since 2003. Once it identifies new words (or neologisms) it measures their extent and depth of usage with its PQI technology.

English Language Millionth Word Finalists Announced, including:  alcopops, bangster, de-friend, n00b, quendy-trendy, slumdog, and wonderstar

English to Pass Millionth Word June 10 at 10:22 am GMT

Million Word March Now Stands at 999,824

Austin, Texas May 29, 2009 – The Global Language Monitor today announced the finalists for the Million Word March. The English Language will cross the 1,000,000 word threshold on June 10, 2009 at 10:22 am Stratford-Upon-Avon time.

“The Million Word milestone brings to notice the coming of age of English as the first, truly global Language”, said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. “There are three major trends involving the English language today: 1) An explosion in word creation; English words are being added to the language at the rate of some 14.7 words a day; 2) a geographic explosion where some 1.53 billion people now speak English around the globe as a primary, auxiliary, or business language; and 3) English has become, in fact, the first truly global language.”

Due to the global extent of the English language, the Millionth Word is as likely to appear from India, China, or East L.A.as it is to emerge from Stratford-upon-Avon (Shakespeare’s home town). The final words and phrases under consideration are listed below. These words represent each of the categories of Global English that GLM tracks, Since English appears to be adding a new word every 98 minutes or about 14.7 words a day, the Global Language Monitor is selecting a representative sampling. You can follow the English Language WordClock counting down to the one millionth word at www.LanguageMonitor.com.

These words that are on the brink of entering the language as the finalists for the One Millionth English Word:

Australia: Alchopops – Sugary-flavored mixed drinks very much en vogue.

Chinglish: Chengguan – Urban management officers, a cross between mayors, sheriff, and city managers.

Economics: 1) Financial Tsunami – The global financial restructuring that seemingly swept out of nowhere, wiping out trillions of dollars of assets, in a matter of months. 2) Zombie Banks – Banks that would be dead if not for government intervention and cash infusion.

Entertainment: Jai Ho! — From the Hindi, “it is accomplished’ achieved English-language popularity through the multiple Academy Award Winner, “Slumdog Millionaire”.

Fashion: 1) Chiconomics – The ability to maintain one’s fashion sense (chicness) amidst the current financial crisis. 2) Recessionista – Fashion conscious who use the Global economic restructuring to their financial benefit; 3) Mobama – relating to the fashion-sense of the US First Lady, as in ‘that is quite mobamaish’.

Popular Culture: Octomom (the media phenomenon of the mother of the octuplets).

Green Living: 1) Green washing – Re-branding an old product as environmentally friendly. 2) E-vampire – Appliances and machines on standby-mode, which continually use electrical energy they ‘sleep’. 3) Slow food: — Food other than the fast-food variety hopefully produced locally (locavores).

Hinglish: Chuddies – Ladies’ underwear or panties.

Internet: 1) De-follow – No longer following the updates of someone on a social networking site. 2) De-friend – No longer following the updates of a friend on a social networking site; much harsher than de-following. 3) Web 2.0 – The next generation of web services.

Language: Toki Pona – The only language (constructed or natural) with a trademark.

Million Word March: MillionWordWord — Default entry if no other word qualifies.

Music: Wonderstar – as in Susan Boyle, an overnight sensation, exceeding all reasonable expectations.

Poland: Bangsters – A description of those responsible for ‘predatory’ lending practices, from a combination of the words banker and gangster.

Politically incorrect: 1) Slumdog – a formerly disparaging comments upon those residing in the slums of India; Seatmates of size – US airline euphemism for passengers who carry enough weight to require two seats.

Politics: 1) Carbon neutral — One of the many phrases relating to the effort to stem Climate Change. 2) Overseas Contingency Operations – The Obama re-branding of the Bush War on Terror.

Sports: Phelpsian – The singular accomplishments of Michael Phelps at the Beijing Olympics.

Spirituality: Renewalist – Movements that encompass renewal of the spirit; also call ‘Spirit-filled’ movements.

Technology: 1) Cloud Computing – The ‘cloud’ has been technical jargon for the Internet for many years. It is now passing into more general usage. 2) N00b — From the Gamer Community; a neophyte in playing a particular game; used as a disparaging term. 3) Sexting – Sending email (or text messages) with sexual content.

YouthSpeak: Quendy-Trendy — British youth speak for hip or up-to-date.

Extra Credit:

French word with least chance of entering English Language: le courriel for E-Mail.

Most recognized English-language word on the planet: O.K.

Each word is being analyzed to determine which is attaining the greatest depth (number of citations) and breadth (geographic extent of word usage), as well as number appearances in the global print and electronic media, the Internet, the blogosphere, and social media (such as Twitter and YouTube). The Word with the highest PQI score will be deemed the 1,000,000th English language word. The Predictive Quantities Indicator (PQI) is used to track and analyze word usage.

Global Language Monitor has been tracking English word creation since 2003. Once it identifies new words (or neologisms) it measures their extent and depth of usage with its PQI technology.

In Shakespeare’s day, there were only 2,000,000 speakers of English and fewer than 100,000 words. Shakespeare himself coined about 1,700 words. Thomas Jefferson invented about 200 words, and George W. Bush created a handful, the most prominent of which is, misunderestimate. US President Barack Obama’s surname passed into wordhood last year with the rise of obamamania.

Pick the Definition, May 28, 2009

Test your vocabulary skills on words about to officially enter the English language

.

.

The English Conquest (May 17, 2009)

.

.


Chinglish Enriches English Vocabulary with Chinese Features (May 13)

News Magazine

The words in the mental cupboard

April 28, 2009

Watch:  When Does a Word Become a Word?

BBC World Service, April 22, 2009


Special Report, April 23, 2009

Neologisms

It’s difficult to track the number of words in the English language, since neologisms–new words–are coined every day. The Global Language Monitor claims our lexicon will welcome its millionth word by the end of this month; other experts disagree.Whenever it does occur, will the millionth word be something from the business world, like “carpocalypse,” describing the state of the automotive industry? Or from Hollywood, like “momager,” the mother of a celebrity who also serves as business manager? In these stories, we look at our changing language and highlight some of the new words that have entered it.

.

The Economist Predictions for 2009 Preview:


English Marks a Million

Listen to the segment on Morning Edition

Save the Date:  English nears a milestone (Christian Science Monitor)

News Forcaster: When will English pass 1 million words?

Current forecast: after 3/30/08 and before 4/30/08 (45% chance)

A Contrary View of the Million Word March


ENGLISH AND ITS ODDITIES ; The word factory keeps producing



The Million Word March in Smithsonian Magazine

THE WORLD IN WORDS:  Top Words of 2008

Essay:  The Number of Words in the English Language

There are many things in the Universe that can never be precisely measured but that doesn’t stop Humankind from attempting to take their measure.

For example, there are on the order of:

  • 7,000 human languages and dialects (6,912 to be precise);
  • About 50,000 ideograms in the various Chinese dialects (though countless more words);
  • About 100,000,000,000 stars in the Milky Way galaxy (and some 100,000,000,000 galaxies in the universe);
  • Over 35,500,000 residents of California;
  • And then there are 10 raised to the power of 72 atomic particles in the universe; that is, precisely:

10,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,

000,000,000,000,000,000,000,000 atomic particles;

  • There are fewer than 100,000 words in the French language;
  • There are some some 6.5 billion folks on the planet; (and about 20 billion that have ever walked upon the Earth);
  • Fewer than 20,000 different words in the Bible, (actually, 12,143 in the English, 783,137 total in the King James Version, 8,674 in the Hebrew Old Testament, and 5,624 in the Greek New Testament);
  • And 24,000 differing words to be found in the complete works of Shakespeare, about 1,700 of which he invented.

Finally, if you emptied all the water out of Lake Tahoe and spread it evenly over all of California it would be about 14 inches deep,  Not that anyone would ever attempt to do so. Or actually care.

Which brings us to the number of words in English.

The central idea of writing is, of course, the idea. Ideas by their very nature are wispy sorts of things. This being so, you can’t grab an idea and do with it what you will. Rather the best for which one can hope is to encapsulate the idea and preserve it for time immemorial in some sort of ethereal amber. We call this amber, language; the basic building block of which is, of course, the word. (We are speaking now as poets and not as linguists.)

As such, writers of English have the good fortune of having hundreds of thousands of words from which to choose. When you think of it, the English language writer always has at least three words for any idea, each rooted in the Latin, the Germanic or Saxon tongues, and the Greek. Think of a word for human habitation: city, town, metropolis, and so on. And that’s just the start. In the English-speaking world we also owe a heavy debtto Algonquin, and Hebrew, and Malay (ketchup anyone?) and Maori, and Zulu and Hmong among a multitude of others. I think you can spot the beginnings of a trend here.

And then there is the entire realm of ”jargon,” scientific and otherwise, those specialized patois or vocabularies known only to those in specific fields. Computer-related jargon is multiplying at an extraordinary rate. And since English has become the lingua Franca of the Internet, English words are being created and non-English words co-opted at an ever-quickening pace.

Scientists estimate that there are approximately 10,000,000,000 neurons in a typical human brain.  Each of these neurons can theorectically interconnect with all the rest.

This being so, the number of interconnects within a single human brain is greater than the entire number of atomic particles in the universe.

If you equate these interconnects to ideas, or even thoughts, the number of potential words needed to express them is, indeed, staggering on the order of billions and billions of trillions.

This being said, I now unequivocally state that as of the 10th day of June in the year 2009 AD (or CE, whatever your preference), we estimate that there were some 1,000,000  words in the English language, plus or minus a handful.

Choose well among them.

PJJP

Austin, Texas, USA


#####################################################


click tracking



#####################################################

Harvard Captures Top Politically (in)Correct Word of the Year Award

Global Language Monitor’s Ninth Biennial List of Top Politically (in)Correct Words for 2016 and 2015

“House Masters” No More

Follows the lead of Los Angeles County Purchasing Department in 2004.

 

Politically Correct Emoji

 

Austin, Texas, 2016 — Harvard University captured the Top Politically (in)Correct Word of the Year Award in the Global Language Monitor’s Ninth Biennial List for 2016 and 2015.

Harvard won the award for supplanting the ancient and honored title of “House Master” for the rather amorphous yet politically neutral title of ‘faculty dean’.  Harvard undergraduates live in residence dorms called ‘houses’ modeled on the colleges of Oxbridge and other Medieval European universities.

Of course, when Faculty of Arts and Sciences dean Michael D. Smith announced the change, he responded to criticism that the change reflected a misunderstanding of the word “master” as possibly connected to America’s history of slavery,  Not so, he contended. “None of these [contentions] could be farther from the truth”.  Nota Bene:  Harvard’s motto is a single word ‘Veritas,’ Latin for Truth.

The unanswered question remains, what, if anything, the university plans to do with the more than 4,000 masters degrees awarded at Harvard’s 365th Commencement on May 26, 2016, let alone the tens of thousands awarded over the last three centuries.

Of course, the Harvard administration’s decision was not without precedent, it followed the actions of the Los Angeles County Purchasing department.  In computer terminology, “master/slave” refers to primary and secondary hard disk drives. But a Los Angeles County purchasing department told vendors in late 2003 that the term was offensive and violated the region’s cultural diversity. The county’s department of affirmative action undertook a hunt to replace it on software product packaging. After a public uproar, the county backed down. Payack said that while the incident took place in late 2003, the debate about it continued into 2004.

“We label these words and phrases Politically (in)Correct because of the fierce debate they often stir and incur,” said Paul JJ Payack, president and Chief Word Analyst of the Global Language Monitor. “People spanning the  political spectrum can find the phrases politically ‘correct’ or ‘incorrect’ depending on their particular views”.

To see the Top Trending Words of 2016 thus far go here.

Microaggression, in its Various Forms was the Top Word for 2015
Microaggression, in its Various Manifestations, was the Top Word for 2015  To see all the Top Words of 2015 Click here.

The University also placed a plaque naming four slaves who labored for two of its presidents some of its buildings in the 17th and 18th centuries.  The plaque ‘honored’ four people:  Titus, Venus, Juba, and Bilhah.  No surnames were ever recorded, while first names were adopted from those used in imperial Rome.  Bilhah was listed in the President’s journal as a “Negro Wench”.

In a related case, a Harvard Law School committee proposed to retire the school’s shield (crest) that was adopted in 1936. The contention was that it was modeled on the family crest of the slave-holding Royall family.  The Royall family endowed Harvard’s first professorship of law.

The shield, itself consists of  a stylized Veritas written on three books with three sheafs of wheat.  The connection to slavery is nowhere implied.

harvard-law-shield

Historical Note:  After slavery was outlawed in Massachusetts, the school continued to prosper from the mills throughout New England that used the cotton which the slaves produced as well as the oils obtained from the near extinction of the whales, as well as the land appropriated from the local native American tribes.

Meanwhile, dozens of colleges and universities around the country experienced disruptions about historical associations to slavery and crimes against Native Americans.

 

The Top Politically (in)Correct Words of 2015 -2016 follow:

  1. Harvard University changed the titles of the leadership of it Residential System ‘Houses’ from  ‘Masters’ to ‘faculty deans’.
  2. Harvard Law School is dropping the design of its ‘shield’ because it was based upon that of the slave-holding Royall family.
  3. Non-binary —  A legal term for a gender identity between male and female.
  4. Cisgender is a newly popular term for one whose gender identity matches their sex.
  5. Gettysburg College shows a video to incoming first-year students “who identify as male” (freshman) on “toxic masculinity”.
  6. According to 35 Dumb Things Well-Intended People Say:   complimenting someone as being well-spoken.can be taken as a micro-aggression.
  7. A sign at Pomona College:advised students to  “acknowledge your privilege” and “apologize if you’ve used  words like “sassy”.  Additionally, the sign claims that all white people are racist. “Understand that you are white, so it is inevitable that you have unconsciously learned racism,” states the poster. “Your unearned advantage must be acknowledged and your racism unlearned.”
  8. Indigenous People’s Day—which serves as a counter-celebration to Columbus Day in order to celebrate Native American culture and history—has steadily increased in popularity since its founding in the 1990s, with major cities, such as Portland, Oregon, and Minneapolis, and the state of Alaska.  Brown Unversity faculty members endorsed a student suggestion to rename Columbus Day as Indigenous Peoples’ Day. The idea took a quarter of a century to arrive at the Ivy League university.
  9. The Patriarchy as a governing societal structure is to be questioned on all levels.
  10. Amherst College is dropping the “Lord Jeff (rey Amherst)” nickname because of Lord Jeffrey’s ties to eradication efforts kill Native Americans by distributing smallpox-contaminated blankets to them. There has been no word of changing the name of the college, itself.

    These Politically (in)Correct words are automatically nominated to Global Language Monitor’s 17th Annual Word of the Year #WOTY announcement for Global English at year’s end.

The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2013 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time.   NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print and electronic global media, as well as new social media sources as they emerge.

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.  Previous to this Payack was the founding president at yourDictionary.com, and a senior executive for a number of leading high tech companies.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

For More Information email info@languageMonitor.com.

#####################################################


click tracking



#####################################################

About

glm-logo

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities.  Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands.

These services are currently provided to the Fortune 500, Olympic Partners, leading Higher Education institutions, high tech firms, the worldwide print and electronic media, the global fashion industry, among others.

 

FT Logo 2
FT Connected Business
Shanghai Think Tank Masters Series 3

 

Paul JJ Payack lecturing on Big Data in Shanghai

GLM foresees a time in the near future where data doubles every hour, every minute, then every second.

Growth of Mobile Data

To address this unfolding reality, GLM created the tools you need to address an enterprise in a world never at rest, where the facts can change before you locked your strategy into place, in the world where the social media of today is but a hint of what will emerge in the coming months and years.

GLM’s specialized products and services have been built from the ground up for Big and bigger date,  for a marketplace ever in flux, where the only constant is change.

On Equal Terms (2)
Belfer Center Logo
Belfer Center KSG GLM
Belfer Center KSG GLM 1

 

In 2003, GLM’s founder, Paul JJ Payack, first conceived of a new class of data that he called Ephemera, or Ephemeral Data.

 

 

Empeheral Data Graphic

;

In 2006, The New York Times worked with the Global Language Monitor to assess the state of the New York City real estate market.  GLM’s used its proprietary POI technology, which The Times described as “an algorithm that tracks words and phrases in the media and on the Internet in relation to frequency, context, and appearance in the global media.”  The study has been hailed as presaging the coming Financial Meltdown, now known as the Great Recession.

NY Times Subprime Meltdown

 

 

.

.

GLM Founder on BBC America

GLM as a Source of Record

GLM continues to be cited hundreds of by the leading print and electronic media the world over. In fact, the worldwide print and electronic media have come to rely on The Global Language Monitor for its expert analysis on cultural trends and their subsequent impact on various aspects of culture.

Worldwide print and electronic media have come to rely on GLM for it Trend Tracking and analytics-based analyses.

 

BBC Cites GLM for Words of the Decade

BBC News

At the end of the first decade of the 21st century, the BBC used two global experts to choose the words that would sum up the decades,  represented English as spoken in the UK, the other English as spoken in America, Australia and the rest of the world.  The Global Language Monitor’s president  was chosen for Global English as shown below.

BBC-WORDS-OF-THE-DECADE

 

A representative sampling includes:  CNN, MSNBC, The Wall Street Journal, Reuters, Associated Press, United Press International, Knight-Ridder, USAToday, The Washington Post, The Washington Times, The Chicago Tribune, The Los Angeles Times, The New York Times, San Francisco Chronicle, The Charlotte Observer, Minneapolis Star Tribune, San Jose Mercury, New York Post, NPR, FoxNews, ABC, NBC, CBS, ChinaNews, Peoples Daily, The National Post, The Sydney Morning Herald, The BBC, the Australian Braodcasting Company, The Canadian Broadcasting Company, The Cape Town Argus, El Pais (Madrid), The Daily Mail (Scotland), The Hindustan Times, The Gulf News (Qatar), and various electronic and print media on six continents.

 

GLM Customers

 

.

About Paul JJ Payack

Paul JJ Payack (PJJP Pictures) has served as a senior executive of three Fortune 500 high technology companies, and three Silicon Valley technology companies that were acquired buy three other Silicon Valley giants, as well as numerous start-ups and re-starts.

Paul JJ Payack has served as a senior executive of three Fortune 500 high technology companies (Unisys, Dun & Bradstreet, and StorageTek), and three Silicon Valley technology companies (Apollo Computer, Intelliguard Software, Legato Systems) that were acquired by three other Silicon Valley giants, as well as numerous start-ups and re-starts.  (For Payack’s Linkedin bio, go here.)

Currently, GLM’s President and Chief Word Analyst, he also was the founding president of yourDictionary.com. These two language sites attract millions of page views a month. He founded GLM in Silicon Valley in 2003 and moved it to Austin, Texas in 2008.

Payack taught scientific and technological communications at the University of Massachusetts, the University of Texas-Arlington and Babson College, the Federal Reserve Bank (NY), GM/Hughes Aircraft, and many others.

He is a frequent guest on the media circuit including CNN, the BBC, NPR, the CBS, Australia Broadcasting Company and Chinese Radio and Television.

Payack is the author of some eighteen collections (seven currently in print), including  A Million Words and Counting, Kensington (New York) as well as co-author with Edward ML Peters of  The Paid-for Option (Tower Oaks Press), an analysis of the healthcare crisis in the USA.  (For a sampling of Payack’s creative work, including metafiction, flash fiction, and collage art, go here.)

Payack studied philosophy and psychology at Bucknell University and was graduated from Harvard where he studied comparative literature, classical languages and fine arts.

He currently resides in Austin, Texas with his wife, Millie, and family. Contact Payack directly:  001 512 801 6823 or pauljjpayack@gmail.com.



shopify analytics ecommerce


An Outsider’s Path to Victory was Foreseeable from the Start

Why the Outsider Won

trump-truncated

 

GLM has been tracking the Outsider since at least 2006

This article is an accounting of the Global Language Monitor’s public record of the rise of the underlying forces that have disrupted long-held economic theories and political assumptions. These forces recently culminated in the election of what we are calling The Outsider to the presidency of the United States. We are citing published accounts only (The Hill, New York Times, BBC, NPR) to highlight the predictive ability of our Trend Tracking and Narrative Tracking technologies. We are updating this article daily, extending the story in chronological order. We are presently citing the underlying forces in the run-up to the election of Barack Obama that presage the events of 2016.

In the meantime, if you would like an interview or any additional information, please call 001.512.801.6823 or reach out to us through email at info@LanguageMonitor.com.

Austin, TEXAS, November 8, 2016 — Though there appears to be great shock around the world that an ‘outsider’ has actually captured the White House, to this organization an Outsider’s path to victory was foreseeable from the start. — actually at least since 2006. It was five years earlier that China had been admitted into the fellowship of the world’s major trading blocks and by ‘06 it was as if the West had been struck by a five trillion (then twelve-trillion, now fifteen trillion-) dollar rogue asteroid that both astronomers and economists had missed.

Since that time, the economies of the West have witnessed entire industries being destabilized, shackled and shuttered. And before anyone truly understood the true economic implications, vast areas of once thriving cities, states, and regions had been transformed into seemingly post-apocalyptic wastelands.

There is a particular type of nuclear weapon that is seldom mentioned because it is considered an especially hideous — the neutron bomb. The sole purpose of the neutron bomb is to destroy any and all forms of life while leaving the man-made infrastructure (factories, hospitals, schools and the like) untouched and in place.

A quick imaginary flyover of the US reveals burned out factories of Detroit, the abandoned steel mills of the Allegheny and Ohio Valleys, the shuttered coal mines in the hidden hollows (and the mountain-topped towns) of Appalachia, the empty Main streets opioid-addled and addicted towns of New England will help you assess the devastation wrecked by a neutron bomb for yourself. (See A Recession Neither great Nor Small published in TheHill.)

Western History has long celebrated the decency of the common man from the amphitheaters of Athens, to the fisherman-disciples of Jesus, the Noble Savage of the Enlightenment, the citizens of the Founders, and the proletariat of the New Socialist Man. Now, when the millions of the dispossessed cried out in anguish and pain, they were decried as out-of-step with the post-Modern world, as racists, as Luddites, and uneducable. You will not find any contemporary Aaron Copeland, dare writing and performing a new “Fanfare for the Common Man,” without being hooted off the stage.

And yet some wonder why since the turn of the century there has been a swelling undercurrent, a seething restlessness, a mostly hidden wellspring of anger, vitriol and disappointment making its way through the body politic. All too often, this undercurrent was dismissed as irrelevant, inconsequential and certainly not worthy of serious consideration, let alone study.

In 2016 the West is experiencing a populist uprising, not seen since the barricades, protests, riots, and assassinations of 1968, though this cycle is decidedly more peaceful, with the anger, rage and frustration thus far, channeled through the ballot box.

At first observers had the luxury of blaming this undercurrent on forces outside an individual’s control: 9/11, the Iraq War, G.W. Bush (and Dick Cheney), the Global War on Terrorism and the elusive Osama bin Laden, the Housing Bubble, Lehman Brothers, and the beginning of the Great Recession, which was actually just another manifestation of the Global Economic Restructuring.

At the time, the election of Barack Obama was heralded as a full stop in History, a break with the past, the dawn of a new post-racial era, certainly in the US, if not the world, even as an avatar of a new age. But trouble was brewing, as GLM, seeming alone had picked up,  (See Trend: Disillusionment, Anger & Outrage on the Rise Since Obama’s Inauguration.)

*****

Paul JJ Payack, President and Chief Word Analyst said at the time that “The disillusionment, anger and outrage should not be a surprise, especially to students of political language, who have been analyzing what is being said in the political realm over the last 18 months. (That this comes as a revelation to our political elites, however, should serve, once again, as a sobering lesson or, even, cautionary tale.)”

Though little noticed by the media, GLM found that in early February, just weeks after the Obama inauguration, the ‘words of despair and fear relating to the global economic meltdown were drowning out those of hope in the global media in the ninety days since the US presidential election on November 4, 2008’.  In its analysis of the global print and electronic media since the US presidential election, GLM found that those words were used with 18-23% more frequency than compared to their use in the ninety days following the terrorist attacks of 9/11 of 2001 and 90-days following the beginning of the Iraq War in March 2003. (Even the word fear, itself, was at some 85% of the level it was used in the aftermath of both the 9/11 Terrorist Attacks and the onset of the Iraq War.)

In a related study Global Language Monitor found that the word ‘outrage’ had been used more in the global media that month than anytime this century, with the previous benchmark being the immediate aftermath of the 9/11 terrorist attacks. In particular, the word was used in association with the AIG bonuses, which had recently been distributed.

GLM examined the global print and electronic media for the seven days after the following events: the 9/11 terrorist attacks in, the start of the Iraq War, and the week after the Hurricane Katrina struck the Gulf Coast.

*****

GLM’s analysis shows that these undercurrents of Disillusionment, Anger & Outrage on the rise Since Obama’s Inauguration.could be found in earlier data, underscoring the strength and significance of the find.

 

Now, some eight years into the ‘new era’ the news has been full of various elites’ recriminations about how they got it so wrong. These apologia have been characterized as revelations, surprises, astonishments, and/or mis-measurements. Translation: the measuring of data no longer meaningful, undergirded by assumptions about a world that no longer (If it ever) existed.

The Global Language Monitor has been tracking the disruptive undercurrent that has been seething beneath the surface of the 21st century, theories, speculations, and statistical analysis since the housing crisis — two years before the first Obama Inauguration.

GLM charted the meteoric rise of the charismatic and charming political star, we also tracked the burgeoning undercurrent that followed from the crash of the Housing Bubble and only gained momentum with the fall of Lehman Brothers, and ensuing financial dislocation, the Global Economic Restructuring, from which the economy has yet to recover. Clinging to their outdated surmises, theories, and premises, the old guard is insistent on defending their numbers ad absurdia. Yes, the number of jobs has approached pre-great recession levels, however, they fail to admit that two part-time jobs do not equate two pre-great recession (or even one) pre-recession full-time jobs.

Now that the pundits have missed the ongoing electoral tsunami in 2016, for much the same reasons they missed the political rage, and anger boiling beneath the surface that has resulted in the ‘Outsider, phenomenon’.

Now, reading the accounts of the various experts, pundits and luminaries on how they ‘missed’ the Outsider phenomenon, is a study in how an isolated group of highly educated, intelligent, yet like-minded individuals, can create a sort of bubble that contains the only the things they expect to see and only those words they expect to hear. All else is cast as non-logical, ignorant, inconsistent, and most certainly not worthy of consideration. In this regard the last ten years read almost like a Harvard B-School Case Study.

The premise of our research is that economists and politicians were and unfortunately continue to use are missing the essence of the profound worldwide economic transformation that has been underway for quite some time. Unfortunately, this economic restructuring will continue unabated far into the future, unless and until the new economic reality is no longer constrained by this profoundly limited vision.

To date the facts have borne out our original assumptions:

  • The economy is not behaving as expected because were, are using outdated tools that need to be rethought.
  • Since we are using outdated tools and tracking systems,we continue to measure the economy as if it were the Reagan or Clinton years.
  • The recovery did not mirror previous recoveries in the US, and the traditional manufacturing sector continues to erode.
  • The Global Economic Restructuring has continued unabated.
  • China continues its seemingly inexorable rise; The US and the West continue to struggle.
  • The Lost Decade of Japan has indeed being replicated to varying degrees in the West.

And so it goes into the race for the 2016 Presidential Elections.

Since 2003, the Global Language Monitor has been tracking political trends through Big-Data English language analysis. We do not track pre-determined words, concepts, or names, rather we analyze the LinguaSphere to understand the ongoing global conversation. In this way, all personal, predetermined viewpoints and preconceptions are eliminated, or at least held to a minimum.

In this way, GLM specializes in finding what is not readily apparent or is trending only beneath the surface.

While the world celebrated the oncoming Hope and Change transformation, as did we, GLM also measured the massive undercurrents swirling beneath the surface. We then compared them to the 90 days following the 9/11 terrorist attacks and the 90 days after the launch of Shock and Awe campaign presaging the invasion of Iraq. The results were certainly counter-intuitive, if not shocking:

It is this undercurrent that GLM has been tracking since then that lead directly to the current election cycle.

Every year since then, the underlying conditions for the Middle have deteriorated, while the political pundits obscure reality in order to increase their political fortunes while those of the Middle Class have fallen asunder.

“There is a feeling that the outrage is unprecedented, and the numbers certainly demonstrate the fact. The amount of anger and outrage as ignored by the media is, indeed, unprecedented,” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor.

To be continued…

In the meantime, if you would like an interview or any additional information, please call 001.512.801.6823 or reach out to us through email at info@LanguageMonitor.com.

To be continued…

In the meantime, if you would like an interview or any additional information, please call 001.512.801.6823 or reach out to us through email at info@LanguageMonitor.com.



click
tracking


The Impact of Fashion on Presidential Campaigns

The 2016 Pesidential Elections

The 2016 Pesidential Elections

 Read Vanessa Friedman’s Take in the New York Times

Austin, Texas February 1, 2016   The 2016 major-party election candidates provide perhaps as broad a set of individuals as ever assembled for the Quadrennial White House scramble: a brash New Your billionaire, with perhaps another waiting on the sideline, a former first Lady (and senator & Secretary of State), a former high tech CEO, a soft-spoken neurosurgeon, a number of Evangelicals, a pastor,  former governors, a hopeful member of a political dynasty, and a handful of minority candidates, among others.

It is a historical truism that a young, tanned, and relaxed John F. Kennedy won his 1960 televised debate with a sickly, sweaty Richard M. Nixon because JFK wore blue shirt and the just released from the hospital, Nixon grew a five o’clock shadow. A follow-up study found that Nixon won the debate among those who listened to the debate on radio, while Kennedy was declared the winner with those who viewed the debate on television.

Kennedy Proved the Victor Over Nixon -- on Style Points
Kennedy Proved the Victor Over Nixon — on Style Points

Fifty-six years later, in an age where image is key (namely The Optic) thanks to the likes of ubiquitous cell phones (read: cameras), combined with applications with hundred of millions of users (like Facebook, Twitter and Vine), an analysis of each candidate’s sartorial choices is a worthy area of investigation.

So far, we’ve seen Mr. Rubio’s high(er) heals from the mall, Hillary’s expanded palette for her designer pantsuits, Mr. Trump’s loud, outrageous, sometime obnoxious ties, Sanders in his glorious dishevelment, Carly as the avenging CEO warrior from Silicon Valley, Hillary in her ever-the-same, ever changing pantsuits, and the like, and to think that it all officially officially begins today….

 

Two Top Democratic Contenders: Clinton and Sanders
Two of the Top Republican Contenders
Two of the Top Republican Contenders

The Global Language Monitor, annually presents a study of the Top Global Fashion Capitals; in the same manner GLM recently conducted a study of the Major US Presidential Candidates and subjected them to a slightly modified criteria of that which it has used in its Top Global Fashion Capitals ranking.

For our purposes, the candidates sartorial styles were divided into several categories, plus an overall winner that will surprise few. The country is again entering another period of transition. The fact remains that Mr. Obama is leaving office with the same approval rating as his predecessor, GW Bush (hovering around 48%). Again, there is tremendous uncertainty in the land, on all sides of the political spectrum.
And once again, the voting public appears to be fascinated with their shiny, new toy(s): Trump, Sanders, Carson, Rubio, Fiorina, Cruz, etc.

For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear.

This is GLM’s first study of Fashion in Politics, though it has been tracking differing issues in politics for about a decade and here and even into the future, here.

The results of the study will be published on February 1, 2016 …here is a Top Level Overview, which will be deconstucted below.

Total Score for Presidential Candidates
Total Score for Presidential Candidates:  This chart will be deconstructrd later on Februry 1.

 

This Total Scores for Presidential Candidates, of both major parties.   This chart provides a top- overview of all seventeen candidates for both the Democratic and Republican parties.  Also included are potential candidates who might later enter the fray, such as Michael Bloomberg, Elizabeth Warren, and Joe Biden.

The Candidates that are being tracked follow:

  • Bernie Sanders
  • Carly Fiorina
  • Chris Christie
  • Donald Trump
  • Elizabeth Warren
  • Hillary Clinton
  • Jeb Bush
  • Jim Gilmore
  • Joe Biden
  • John Kasich
  • Marco Rubio
  • Martin
  • Michael Bloomberg
  • Mike Huckabee
  • Rand Paul
  • Rick SantorumTed Cruz

Of course, some half dozen of these candidates will be out of the race in the next several days.

You can find a Brief Sartorial Overview of US Presidents here.

 

Overall Candidate Fashion Ranking

Overall, Donald Trump outdistances the field, which could be expected for the Trump PR Machine.  However, doubling the score of the second grouping of Cruz, Clinton, Christie, Bush and Biden, suggests that he’s gaining a significant number of style points.

The bottom four candodates would normally rate an asterisk (*) but the actual scores, themselves tell their own

This is a very interesting chart with Chris Christie topping the chart, closely followed by Cruz and Trump.

Clinton and Sanders are equally matched which is interesting because Sander’s overall demeanor is that of a wide-eyed, democratic socialist frpm a very small (read: inconsequential) state.  Come to think of it that WAS his demeaner for most of his decades-long career.

Interesting to note is Marco Rubio;s middling finish.

 

Presidential Style

 

 

 Off-the-Rack Ranking

In haute couture, OTR connotes designer styled clothing that are not tailored to the individual.

In American presidential politics, it can mean Bloomingdale, Nordstrom, and Saks, or OMG! Target.  Not always a positive connotation.

 

 

OTR

 

 

 

 Pret-a-Porter Ranking

Chris Christie leads Pret-a-Porter.  That’s right the Jersey Shore icon actually leads the category but by an incredibly small magin.

 

Pret

 

 Overall Score

Finally, the Overall Score, a composite of all of the the above.

Total Score Presidential Fashion

 

First Rio Olympics Brand Scorecard: UnderArmour Hot; Samsung and Nike Lead

Under Armour Makes a Splash

Coke Strong

P&G Falters Further

Rio logo

Austin, Texas, Olympic Weekend August 19-21, 2016 — The first Brand Scorecard of the Rio Olympics is in the can, and as usual Michael Phelps, is raking in an unprecedented amount of gold, as are the top Ambush Marketers of the 2016 Summer Games. This according to the Rio 2016 Olympics Brand Scorecard, the on-going longitudinal study by the Global Language Monitor, now tracking its sixth Olympiad. The study tracks the value leaks occurring when the Ambush Marketers siphon off some of the brand equity that by rights belong to the TOP Sponsors who pay hundreds of millions of dollars to secure these rights. GLM believes that fully loaded, TOP Sponsors spend up to a billion dollars per Olympiad to support their sponsorships.

BAI Scores for Week 1 & 2
Rio Olympics BAI Scores for Week 1 & 2

According to Paul JJ Payack, president of the Global Language Monitor, “Beneath the glitter and the gold of the Games themselves, the Rio Olympics are plagued by a grim undercurrent of poverty, political malaise, and a failing infrastructure. In the same manner, directly beneath the glamorous, high impact Olympic-themed ad campaigns of the TOP Sponsors, lurk the stealth (and sometimes not so stealth) campaigns of the Ambushers.”

The Global Language Monitor’s Brand Affiliation Index (BAI) tracks the closeness of the relationship between branded entities in this case, the Rio Summer Olympics and its TOP Sponsors. Eighteen months ago the average BAI between and among the Rio Olympics and its TOP Sponsors registered higher than that of the London Summer Games. After the deluge of bad news engulfed the on-coming Games, the BAI tumbled to about half the London levels until beginning to rise, once again, about three months ago.

Rio BAI Change by Percent

Rio BAI Change by Percent

Buy the Book Now!

Click on the Above Book to Download Now!

TOP Sponsors for RIO
The TOP Sponsors of the Rio 2016 Summer Olympics are: Atos Origin (EPA: ATO), Bridgestone (TYO: 5108), Coca-cola (NYSE: KO), Dow (NYSE: DOW.WD), GE (NYSE: GE), McDonald’s (NYSE: MCD), Omega SA (Private), Panasonic (TYO: 6752), P&G (NYSE: PG), Samsung (KRX: 005930), and Visa Card (NYSE: V).
Top Non-affiliated Marketers
The top Non-affiliated Marketers (NAM) or Ambush Marketers of the Rio 2016 Summer Olympics are: DuPont (NYSE: DD), IBM Global Services (NYSE: IBM), Michelin (EPA: ML), Nike (NYSE: NKE), Pepsi (NYSE: PEP), Philips (NYSE: PHG), Red Bull GmbH (Private), Rolex (Private), Siemens (AG ETR: SIE), Starbucks (NASDAQ: SBUX), Subway (Private), Under Armour and Unilever (NYSE: UL)

About the Study

Download the Study Now!

The 2016 Rio Summer Olympics Brand Scorecard.– GLM’s analysis is part of GLM’s on-going longitudinal study stretching back to the Summer Games in Beijing (2008) and forward to the Winter Games in Beijing in 2022. The study uses GLM’s Brand Affiliation Index (BAI) to track how often brand names are linked to the Olympics in global print and electronic media and social networks. GLM also uses the Entity Affiliation Index (EAI), to track non-branded entities in the same manner. The Zika virus is such a non-branded entity.

For the Rio Summer Games 2016 there are eleven Official Top Sponsors:

The International Olympic Committee (IOC) has strict regulations in place to protect its official international partners and prevent ambushing official Olympic partners and sponsors, such as Rule 40 of the Olympic Charter which prohibits athletes working with non-affiliated marketers during the Games, though there are reports that the rule is being modified for RIO.

Methodology. Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 350,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

For more information call +1.512.815.8836 or email: Info@LanguageMonitor.com.

A New Model for the Near-mythical Rise of Donald Trump; this one from the Ancient Greeks

antaeus

A New Model for the Near-mythical rise of Rise of Donald Trump; this one from the Ancient Greeks

Donald Trump’s Source of Power is the People, OnlySeparating Him From the People Will Cause His Downfall

 

Austin, Texas, May 24, 2016 — After reading yet another in an apparently unending number of ‘Dump Trump’ plans, we noticed that the latest differed from all the others, only in increasing its level of desperation.

It is now ever more evident that the party establishments are destined like Sisyphus to push their particular rocks up hills (in the current rendering) of their own making.

We’ve witnessed the attempts at explication of the origins of the Trump phenomenon to become more and more, dare we say it, detached or even unhinged from the current reality.  After all, it is now a given that the ‘establishment’ had completely missed (or were oblivious to) the rising anger, frustration and contempt that was seething beneath the surface of the body politic over the preceding seven years. (See Nate Cohn’s of the New York Times Apologia here.)

We at the Global Language Monitor have been documenting this undercurrent since 2007 And, indeed, it has and has been recorded in the pages of The Hill, the news organization most frequently accessed by the White House, Congress and  key influencers, as well as here in the Global Language Monitor.  However, those disruptive forces appear to have been masked, for good or for ill, by the triumphal arrival of the Obama Administration and its immediate aftermath. Of course, we also tracked the highs over the preceding time frame, but were prescient enough to pay attention to the lows, thinking there might be an interesting story that would unfold in the fullness of time.

At this point, it begs the question as to why would we expect these very same thought and opinion leaders, to suddenly, as if by epiphany or the unseen hand of the electorate, understand the enormity of the disruptive forces now sweeping the nation?

Nevertheless, how to explain this miss of near mythical proportions?  How would the ancient Greeks have

They might have called to mind the story of Antaeus.  (Antaeus here standing in for Donald J. Trump.)

Antaeus, the son of Poseidon, the god of the sea, and Gaia, the goddess of the land, the earth.  Antaeus was a giant who lived in North Africa.  He would challenge other giants striding across his land to a wrestling match to the death.  So skilled was he as a wrestler that he built a tower of skulls of the giants he had conquered in a tribute to father. This went on for ages until he encountered Hercules who was in the midst of the eleventh of his famed twelve labors.  The struggle was long, brutal and bitter; Antaeus and Hercules appeared evenly matched.

Then Hercules noticed a rather curious occurrence:  Antaeus appeared to gain a bit of strength every time Hercules (or Clinton in this case) threw him to the ground. So Hercules began to hold him in the air, for longer and longer periods, until he was weakened enough for Hercules to crush him until death.

Antaeus was finally beaten because Hercules came to understand that he gained strength from his mother Gaia (in Trump’s case, the people), whenever he was thrown to the ground.

In the same manner, many have noted that the more his opponents attempt to take Trump down, the more they thrust him to the ground, the stronger he becomes.  In the same manner for Trump, the ground, the earth, his strength are the disenfranchised, the belittled, body politic.

And the only way to beat Trump in this scenario is to separate the candidate from those who love him.

The question then becomes — is there a Hercules or Herculean team who can separate one Donald J Trump from his ultimate source of power — the people?

#####################################################


web
analytics



#####################################################

-30-30-30-

This MetaThought Commentary was written by Paul JJ Payack, commentator, author, speaker and Big Data Analyst, and president of both the ThoughtTopper Institute and the Global Language Monitor.

MetaThought Commentary is a service of the ThoughtTopper Institute.

For more information call 1.512.801.6823.

ThoughtTopper Institute: Re-naming the Great Recession

Re-naming the Great Recession

A Retrospective on the Great Recession that Began Ten Years Ago This Year

 

AUSTIN, Texas,  August 9, 2011.  Words have power. Names have power.   Three years ago we spoke to Newsweek about what should the then-current/still-current economic crisis be named. The ‘Great Recession’ was favored by the New York Times and eventually ‘certified’ by the AP Style Guide.  The Global Language Monitor’s position was that the economic crisis of 2008 did not resemble a recession, as we had come to define recessions, and the resemblance to the Worldwide Economic Depression of the 1930s was tentative, at best.

GLM’s position was that we were experiencing was not a recession, neither great nor small, but something of a wholly differing sort:  a Global Economic Restructuring.

Words have power. Names have power. In fact words and names can shape the contours of a debate. And, we might add, words and names carry the inherent capacity to lead us astray. Casting the current reality in the terms of those crises we’ve already experienced, provides the comfort (and illusion) that things are well in control.

It is about time that we admit that what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz’s words “by other means”.

Globe Naming the Great Recession

Originally alluded to as a “Financial Tsunami” or “Financial Meltdown,” the major global media seem to have gained a consensus on “The Great Recession”. In the beginning, most comparisons were being made to the Great Economic Depression of the 1930s, more familiarly known, simply, as “The Depression” in the same way that many still refer to World War II as “The War”. But even these comparisons frequently ended up referring to the recession of 1982, yet another so-called “Great Recession”.

Our recent analysis has shown that while the major print and electronic media have settled upon “Great Recession”, the rest of the Internet, blogosphere and social media world have largely eschewed the term. We believe the difficulty here stems from the fact that this economic crisis is difficult to express in words because it does not resemble any economic crisis in recent memory — but rather a crisis of another sort.

“On War” is one of the most influential books on military strategy of all time. Written by Prussian military theorist Carl von Clausewitz (1780 – 1831), it recorded one of his most respected tenets, “War is not merely a political act, but also a real political instrument, a continuation of political commerce, a carrying out of the same by other means,” which is frequently abbreviated to “War is diplomacy carried out by other means’.

We believe that the reason the “Great Recession” label does not now fit, as has now become obvious, because what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out “by other means”.

This fact has entrapped two U.S. presidents, from radically diverging political viewpoints, in the same dilemma: describing an economic phenomenon, that doesn’t play by the old rules. Hence, the difficulty experienced by President Bush as he struggled to describe how the U.S. economy was not in a recession since the GDP had not declined for two consecutive quarters, the traditional definition of a recession, even though jobs were being shed by the millions and the global banking system teetered on the brink of collapse. Now we have President Obama, attempting to describe how the U.S. economy has emerged out of a recession, though the collateral damage in terms of the evaporation of wealth, mortgages, and jobs remains apparently undaunted and unabated.

And the world, from China to Germany, stands aghast as we continue to argue, in spite of all available evidence that debt is a good thing. “We all say so, so it must be true!” seems to be the all-too-familiar refrain from Washington.

The regional or global transfer of wealth, power and influence, the destruction of entire industries and the so-called collateral (or human) damage are all hallmarks of what is now being experienced in the West.

If one carefully disassembles the events of the last decade or two, you can see them as the almost inevitable conclusion of a nameless war that began with the collapse of the Soviet Union, the embrace of a form of the free-market system by China, India and the other rising states, an almost unprecedented transfer of wealth from the Western Economies to the Middle East (energy) and South and East Asia (manufactured goods and services), and the substantial transfer of political power and influence that inevitably follows.

It currently appears that the Western Powers most affected by these transfers cannot adequately explain, or even understand, their present circumstances in a way that makes sense to the citizenry, let alone actually reverse (or even impede) the course of history. In fact, the larger events are playing out while the affected societies seemingly default to the hope that they ultimately can exert some sort of control over a reality that appears to be both out of their grasp and control.

The good news here is that the transfers of wealth, power and influence has proven relatively bloodless but nonetheless destructive for the hundreds of millions of those on the front lines of the economic dislocations.

And it is in this context that the perceived resentment of the Islamic and Arab states should be more clearly viewed. This is especially so as they, too, watch helplessly as the new global reality and re-alignments unfold.

In conclusion, it can be argued that the reason the “Great Recession” label doesn’t seem to fit now is because what we are experiencing is not a recession, neither great nor small, but rather an on-going transformational event involving the global transfer of wealth, power and influence on an unprecedented level, carried out “by other means”.

By Paul JJ Payack and Edward ML Peters.  Paul JJ Payack is president of Austin-based Global Language Monitor. Edward ML Peters is CEO of Dallas-based OpenConnect Systems. Their most recent book is “The Paid-for Option”, which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.

#####################################################

StatCounter - Free Web Tracker and Counter

#####################################################

The ThoughtTopper Institute: The Global Economic Restructuring

The Global Economic Restructuring

What we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz’s words ‘by other means’.

This post first appeared on The Hill

November 3, 2010.  It is about time that we admit that what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power, and prestige on an unprecedented level, carried out, in von Clausewitz’s words “by other means”.

Originally alluded to as a “Financial Tsunami” or “Financial Meltdown,” the major global media seem to have gained a consensus on “The Great Recession”. In the beginning, most comparisons were being made to the Great Economic Depression of the 1930s, more familiarly known, simply, as “The Depression” in the same way that many still refer to World War II as “The War”. But even these comparisons frequently ended up referring to the recession of 1982, yet another so-called “Great Recession”.

Our recent analysis has shown that while the major print and electronic media have settled upon “Great Recession”, the rest of the Internet, blogosphere and social media world have largely eschewed the term. We believe the difficulty here stems from the fact that this economic crisis is difficult to express in words because it does not resemble any economic crisis in recent memory — but rather a crisis of another sort.

“On War” is one of the most influential books on military strategy of all time. Written by Prussian military theorist Carl von Clausewitz (1780 – 1831), it recorded one of his most respected tenets, “War is not merely a political act, but also a real political instrument, a continuation of political commerce, a carrying out of the same by other means,” which is frequently abbreviated to “War is diplomacy carried out by other means’.

We believe that the reason the “Great Recession” label does not now fit is because what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power, and prestige on an unprecedented level, carried out “by other means”.

This fact has entrapped two U.S. presidents, from radically diverging political viewpoints, in the same dilemma: describing an economic phenomenon, that doesn’t play by the old rules. Hence, the difficulty experienced by President Bush as he struggled to describe how the U.S. economy was not in a recession since the GDP had not declined for two consecutive quarters, the traditional definition of a recession, even though jobs were being shed by the millions and the global banking system teetered on the brink of collapse. Now we have President Obama, attempting to describe how the U.S. economy has emerged out of a recession, though the collateral damage in terms of the evaporation of wealth, mortgages, and jobs remains apparently undaunted and unabated.

The regional or global transfer of wealth, power, and influence, the destruction of entire industries and the so-called collateral (or human) damage are all hallmarks of what is now being experienced in the West.

If one carefully disassembles the events of the last decade or two, you can see them as the almost inevitable conclusion of a nameless war that began with the collapse of the Soviet Union, the embrace of a form of the free-market system by China, India and the other rising states, an almost unprecedented transfer of wealth from the Western Economies to the Middle East (energy) and South and East Asia (manufactured goods and services), and the substantial transfer of political power and influence that  inevitably follows.

It currently appears that the Western Powers most affected by these transfers cannot adequately explain, or even understand, their present circumstances in a way that makes sense to the citizenry, let alone actually reverse (or even impede) the course of history. In fact, the larger events are playing out while the affected societies seemingly default to the hope that they ultimately can exert some sort of control over a reality that appears to be both out of their grasp and control.

The good news here is that the transfers of wealth, power, and influence have proven relatively bloodless but nonetheless destructive for the hundreds of millions of those on the front lines of the economic dislocations.

And it is in this context that the perceived resentment of the Islamic and Arab states should be more clearly viewed. This is especially so as they, too, watch helplessly as the new global reality and re-alignments unfold.

In conclusion, it can be argued that the reason the “Great Recession” label doesn’t seem to fit now is because what we are experiencing is not a recession, neither great nor small, but rather an on-going transformational event involving the global transfer of wealth, power, and influence on an unprecedented level, carried out “by other means”.

Paul JJ Payack is president of Austin-based Global Language Monitor. Edward ML Peters is the former CEO of Dallas-based OpenConnect Systems. Their most recent book is “The Paid-for Option”, which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.

ThoughtTopper Institute: The Scientific Method and Settled Science

The Scientific Method and Settled Science

 

As thoughtful readers have learned since the launch of the Global Language Monitor in the fall of 2003, all objectivity in media is suspect, and for good reason.  The non-bias claimed on all sides of the political equation is itself, biased, since all media have come to see their particular viewpoint as objective and true, right and just, supported by the facts, scientific or otherwise, and agreed to by all learned people (who happen to agree with their particular beliefs).The fact that their audiences steadfastly agree with their positions only serves to re-enforce their particular biases. We all think so, so it must be true!  ( and it is logically consistent, is a frequent addition.)

One of the most dangerous of these biases is the concept of settled science.
Science, by definition, can never be settled.

The Scientific Method has been adhered to since the Enlightenment.   It is composed of five or six steps

  1. Observation
  2. Hypothesis
  3. Experiment
  4. Record and analyze data
  5. Compare the results to the hypothesis.
  6. If necessary, either modify the hypothesis or the experiment

There is always more complete data to be found and always room for another test of the hypothesis, to ensure completeness.

Another time-honored tradition is the custom of employing Occam’s Razor in the decision-making process.   Occam’s Razor is stated in Latin as  Entia non sunt multiplicanda praeter necessitatem (Do not multiply things without necessity).  The principle is essential for model building because, for a given set of data, there is always an infinite number of models explaining the data.

The principle is essential for model building because, for a given set of data, there is always an infinite number of models explaining the data.

In other words, if you have two choices 1) a snowball moves because invisible, alien drones take it and deliver it to its target, or 2) angular momentum you must choose No. 2 because that is the simplest.

If there is any fact in science that cannot be debated, its Einsteins Theory of Relativity.  Yet nonetheless, every year there are numerous well-publicized challenges to differing aspects of the Theory. How can this be if the Theory of Relativity is settled?

The answer is because this is part of the scientific method!

Lest this be seen as an argument against human-enhanced Global Warming, please allow me to point out that this is not the case.  We consider Global Warming as close to settled science you can get but not for the reasons you might think.

Settled Science is not a new term, in fact, its use stretches back some 150 years, although the settled science that it described would seem a Hall of Infamy in the early 21st century.

Settled Science in the late 1800s:

  • The division of Humankind into races differentiated by alleged Intellectual Potential (or limitations), Color of Skin, Shape of the head, and Geographic Location.
  • Segregation of women and girls from higher education.  Alleged reasons:  women’s brains could not deal with rigorous thinking and men would become physically and psychologically unhinged in their presence.  
  • Excluding women from voting for much the same issues.

Settled Science in the early 1900s:

  • Space flight is not possible because there is nothing in space for an engine to push against.
  • Since space cannot be empty, there needs to be a substance and name it ether.
  • The Universe cannot be infinite, so we live in an island universe that we call the Milky Way.  

Settled Science later in the 20th century

  • There are so many safeguards built into nuclear power plants that the odds of an accident are 50,000,000,000 to 1.
  • A population bomb would wipe out millions or billion of humans before the end of the century.
  • An impending Ice Age would settle upon Northern climes before the end of the century with great death and destruction in its wake.
  • Being gay or lesbian was classified as abnormal and a psychiatric condition by the experts in the field.

Settled Science early in the 21st century

  • That nothing can exceed the speed of light was a given until it was recently proven that the Inflationary Stage of the first moments of the Big Bang expanded thousands or millions of light-years in less than a millionth of a second.

With Occams Razor in mind we must come to the conclusion that settled science is a term that often contradicts the Scientific Method, itself and,therefore, must be used with great caution.

 



click
tracking


The ThoughtTopper Institute

 

 

 

 

 

 

 

 

 

 

 

 

The articles included in this ThoughtTopper Institute series were first drafted by Paul JJ Payack over the last several years.  Subsequently, some of the originals were expanded with Edward ML Peters, Ph.D. and published in The Hill and other publications.

Paul JJ Payack

 The premise of the original articles was that economists and politicians and intellectual thought leaders had missed the essence of the profound worldwide economic, electronic, and academic transformations that had been underway for some time and would continue into the future if constrained by this profoundly limited vision.

In fact, the facts have borne out our original assumptions.  The Global Economic Restructuring has continued unabated.  China continues to rise, the US and the West continue to struggle, and the ancient question of what is real (and true) has again risen to the forefront.

The Lost Decade of Japan has indeed been replicated, as we had feared.  The recovery did not mirror previous recoveries in the US.  And the traditional manufacturing sector continues to erode.

Edward ML Peters, Ph.DPaul JJ Payack is president of Austin-based Global Language Monitor.

Edward ML Peters, Ph.D. is the managing director of Austin-based ThoughtTopper Institute.

Their most recent book is “The Paid-for Option”, which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.

 

Are Superdelegates Just Another Form of Voter Suppression?

Over the last several election cycles charges of voter suppression are often hurled against what used to be termed the Loyal Opposition.

Most recently, the idea of using a photo ID for identification is a flash point, with one side suggesting that those living on the margins of society frequently do not have the wherewithal to afford picture IDs, while the opposing argument is that most states require photoIDs to access the basic services provided to the poor.

Super delegates have seldom been mentioned in this regard, as yet another clever way to suppress the will of the people.  However, the question is certainly a valid one, especially in view of the Democratic primaries where we have Bernie Sanders winning state-after-state.  After each victory, we are assured that these victories are all for naught, given Hillary Clinton’s overwhelming grasp on the superdelegates, chosen by the Democratic Party establishment. Bernie, the once-obscure, small-state senator, and avowed socialist, is now making a significant dent into the received wisdom of who can be (or should) be allowed to carry the Democratic flag into the 2016 President Election.

The cry heard from the Left is that Hillary is safe because the bulk of the
super delegates currently back her, and thus the will of the people can rather readily be thwarted.

On the Republican side, we have the opposite problem, where the party leadership is said to be in disarray precisely because there is no mechanism to rather easily overrule the apparent will of the people.

Can you imagine the anger and cries of foul play if the situation were
reversed and, say, Ted Cruz or Donald Trump, were denied the Republican Party nomination because the majority of the unelected, non-representative, Uber-delegates were dedicated to reversing the vote of the people?

It has not yet reached this point, but if the Sanders campaign reaches parity with that of Clinton in terms of the elected delegates, what happens when the electorate realizes that the nomination will actually fall into the hands of those non-elected, non-representative, electors answerable to none?

This MetaCommentary was written by Paul JJ Payack

 -30-30-30-

 

You have permission to publish this work as long as proper attribution accompanies the copy since it is licensed under a Creative Commons Attribution 4.0 International License.

MetaThought Commentary is a service of the ThoughtTopper Institute.

For more information call 1.512.801.6823

 



click
tracking


Zika Virus’ Growing Impact on the Rio 2016 Summer Olympics

First Independent Measurement of the Impact of the Zika Virus on the Rio Games

Impact on the Games Themselves  Growing Steadily

Significant Impact on Sponsors Varies by Sponsor

 

March 22, 2016 Austin, Texas — In the first independant analysis of the impact of the Zika Virus on the Rio Summer Games, the Global Language Monitor (GLM) has found two significant trends:

  • There is a significant and growing impact on the Games themselves, and
  • There is a greater impact on individual sponsors.

This analysis is part of GLM’s longitudinal study stretching back to the Summer Games in Beijing (2008) and  forward to the Winter Games in Beijing in 2022.  The ongoing study uses GLM’s Brand Affiliation Index (BAI) to track how often brand names were linked to the Olympics in global print and electronic media and social networks.

When tracking non-branded entities, such as the Zika Virus, GLM uses a slightly modified variation of the BAI called the Entity Tracking Index (EAI).

Read the Story Here
Read the Story Here

 

GLM Will Track Your Brand Up To and After the Closing Ceremonies, email INFO@lANGUAGEMONITOR.COM or Call +1.512.815.8836.

 

The graphic below shows the increasing Zika Virus’ Entity Tracking Index (EAI) numbers over the last six weeks.

Zika EAI Rio Olympics

 

Below is a different view of  the  Zika Virus’ Entity Tracking Index (EAI) numbers over the last six weeks.

 

Zika Rio Olympics Bar Charts

 

“Of particular interest is the wide variation found in the EAIs between Major Sponsors.

“When tracking brand equity, the early numbers provide strong indicators of actual performance during the Games, providing a snapshop of the intense battle already being waged between the Official Olympic Sponsors and the Non-affiliated Marketers, also called Ambush Marketers or Ambushers,” said Paul JJ Payack, President and Chief world Analyst of the Global Language Monitor.

“With the EAI, we are masking the sponsors’ numbers at this point, though these are available immediately by subscription to our service by the sponsor.”

Request the EAI analysis for your organization now:   info@LanguageMonitor.com or call +1.512.815.8836 .

The customized report is available with individual details for your sponsorship;  the report will be delivered to you within 24 hours of receipt of your order.

 

Zika Virus Impacts Individual Sponsors to Various Degrees Zika Virus Impacts Individual Sponsors to Various Degrees
Zika Virus Impacts Individual Sponsors to Various Degrees

 

For the Rio Summer Games 2016 there are eleven Official Top Sponsors:

Coca-cola, Bridgestone, McDonald’s, P&G, GE, Omega, Samsung, Panasonic, Dow, Visa Card, and Atos Origin.  Currently GLM is tracking some eleven  Non-affiliated Marketers competing against the Top Sponsors, including:  IBM Global Services, Siemens AG, Pepsi, Nike, DuPont, Starbucks, Red Bull, Rolex, Philips, Unilever, and Subway, among others.

The International Olympic Committee (IOC) has strict regulations in place to protect its official international partners and prevent ambushing official Olympic partners and sponsors, such as Rule 40 of the Olympic Charter which prohibits athletes working with non-affiliated marketers during the Games, though there are reports that the rule is being modified for RIO.

Methodology.  Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 350,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

For more information call +1.512.801.6823 or email: Info@LanguageMonitor.com

Nine of 15 Brands Associated with Rio 2016 not Top Olympic Sponsors

New Brand Affiliation Index (BAI) Rankings for RIO 2016 Games

Bridgestone makes a remarkable debut as a Top Sponsor

Nike, though only an Official Supplier, has Clout of Top Sponsor

February 27, 2015 Austin, Texas — Top Olympic Sponsors Coca-Cola, Bridgestone, McDonald’s and GE lead the Marketing Race for the RIO Summer Games according to a new analysis of by the Global Language Monitor (GLM).  Among Non-Affiliated Marketers (NAM), the leaders include IBM Global Services, Siemens, and Pepsi —  with Starbucks and Red Bull firmly in the mix. Nike, though only an Official Supplier, scored squarely in the midst of the Top Partners.   GLM used its proprietary Brand Affiliation Index (BAI)  to determine these rankings in the “RIO Olympics 2016 Marketing Outlook,” now ready to order.  Overall, nine of the top fifteen positions were held by Non-Top Partners, though three of the top five positions were held by Top Sponsors.

GLM Will Track Your Brand Up To and After the Closing Ceremonies, email INFO@lANGUAGEMONITOR.COM or Call +1.512.801.6823.

Among the surprises for the Top Sponsors were a remarkable debut by Bridgestone, currently besting all Top Sponsors save Coke, a strong showing for Nike,  and disappointing showings for Samsung and Panasonic.

RioTop Sponsors 18 months out

 

The report is an on-going longitudinal study stretching back to London and forward to Tokyo 2020.  GLM’s BAI tracks how often brand names were linked to the Olympics in global print and electronic media and social networks.

“The importance of these early numbers cannot be underestimated, since they have been found to be strong indicators of actual performance during the Games, themselves,” said Paul JJ Payack, President and Chief world Analyst of the Global Language Monitor.  “In fact, the early numbers show an intense battle for position already being waged between the Official Olympic Sponsors and the Non-affiliated Marketers, also called Ambush Marketers or Ambushers.”

The ‘fully loaded’ cost of a Top  Olympic partnership totals as much as $1 billion over the course of each four-year Olympiad.

For the Rio Summer Games 2016 there are eleven Official Top Sponsors:  Coca-Cola, Bridgestone, McDonald’s, P&G, GE, Omega, Samsung, Panasonic, Dow, Visa Card, and Atos Origin.  Currently GLM is tracking some eleven

Non-affiliated Marketers competing against the Top Sponsors:  IBM Global Services, Siemens AG, Pepsi, Nike, DuPont, Starbucks, Red Bull, Rolex, Philips, Unilever, and Subway, among others. GLM tracks all three tiers of Olympic sponsorships and their non-affiliated competitors.

The International Olympic Committee (IOC) has strict regulations in place to protect its official international partners and prevent ambushing official Olympic partners and sponsors, such as Rule 40 of the Olympic Charter which prohibits athletes working with non-affiliated marketers during the Games, though there are reports that the rule is being modified for RIO.

Methodology.  Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets. About the Global Language Monitor In 2003,

The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities.

Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands. These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others. For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit LanguageMonitor.com.

Backstory to and Map of the Re-Federated United States, AD 2076

The Back Story to The Re-Federalised United States (RFUS) in AD 2076

Attention:  Embargoed until Tuesday, November 3, 2115.  Call for exceptions. info@LanguageMonitor.com or 001 512 801-6823

Austin, Texas Federation, November  3, 2115 — As a public service GLM (Galactic Language Monitor, nee the Global Language Monitor) provides this overview on the birth of the Re-Federalised United States.

“The first fifteen years of the 20th c. set the trajectory for the remainder of the century — and beyond.”  said Paul JJ Payack, president and Chief Word Analyst, the Global Language Monitor.  “This included the seeds of World War, Bolshevism, Communism, German Nationalism, the carving up of the Middle East without regard to societal structures, total warfare, the introduction of weapons of mass destruction, flight, electrification of rural areas, the internal combustion engine, the dependence on hydrocarbon for fuel, Einstein’s first papers on relativity, the arms race, the explosive growth of cities, and so much more.

If the same can be said for the 21st century at the 15 year mark, what trends can we see that will be likely shape the rest of the 21st century, into the 22nd — and possibly beyond?

The ‘Re-Federalists’ convinced the majority of the US electorate to call a Constitutional Convention after decades of  hat came to be called ‘the Great Gridlock’.

In the aftermath, the US was ‘re-federalised’ into fourteen ‘Federations,’ the former District was made into a politics-free ‘National Monument’. And the federal government moved into the range of Thomas Jefferson’s early estimates (extrapolated from thirty or forty into some 300,000 employees), who were equally divided among the Fourteen Federations.

The new federations were more politically, culturally and economically united, so the so-called “culture wars” of the 21st C. quickly faded away.

Another interesting note:  VanCity and British Columbia, and ScotsLand, of the former United Kingdom were both annexed by the RFUS, without apparent opposition.

This also lit the economic engines of most of the new states, the the US Federation jumped into a sizable lead economically over China, again.  However, China re-captured its lead as the world’s top economy later in the 21st c. and into the 22nd.

re-federated-united-states-2014

About the Galactic Language Monitor

Early in the last century, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.  Silicon Valley is located in what is now the CaliMinor Federation.

For more information, call 1.512/.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

#####################################################


click tracking



#####################################################

Paris Towers Over World of Fashion as Top Global Fashion Capital for 2015

Paris Towers Over World of Fashion as Top Global Fashion Capital for 2015

The Global Language Monitor’s 11th Annual Survey
Paris nearly doubled Scores of New York and London
Where’s Milano? (No. 6)
Paris Fashion Week, Autumn 2015, New York and Austin, Texas — Paris has stunned New York City toppling it from its one year reign as the Top Global Fashion Capital in the Global Language Monitor’s 11th Annual survey.   London remained in the third spot as did L.A.at No. 4.

Rounding out the Top Ten were Rome, Milano, Barcelona, Berlin and Madrid, followed by Tokyo.  Currently, there are fifty-six fashion capitals being charted, with a number under watch for 2016.  In 2015 GLM added one city to the analysis, Washington, DC,  which made a splash, er belly flopped, to No. 53.

Le Figaro
Paris redevient la capitale mondiale de la mode

 Moving up from No.12 to No.6 word ordinarily send the City’s Fashion Establishment into an ecstatic state.  No so, if you are Milano. And especially so if you followed Roma, at No. 5.

Last March, Milano was the Top Fashion Buzzword for 2015 followed by, Suede, Booty, and Kate’s Baby Girl. However, this is a far cry from the Top Global Fashion Capital ranking, where Milano then ranked No. 12.   Much of the internet mediabuzz, not all of it positive, revolves upon these efforts to revive its ‘brand’.  Recent reports from Milano Moda Donna 2015 were mixed

Milan has been working hard to re-establish itself as the pre-eminent capital of Global Fashion, or at least to being consistently named as one of the Big Four (with Paris, New York and London).   Currently, the No. 4 spot is occupied by LA, which GLM sees as representing the Red Carpet phenomenon.

After an extraordinary two-year reign (2011-2012), London has settled into the No. 3 spot, comfortably behind Paris and New York — for the second year in a row.    London also took the third spot in all four major areas of measurement used in determining the annual rankings for the Global Language Monitor.

London Fashion Week Settles Firmly into the No. 3 Spot

.
Last year New York topped Paris by less than .05%, the tightest margin ever; this year Paris returned the favor — and then some — by nearly doubling New York’s score.  In another first, Paris topped all four categories worldwide.
“In a world torn by war, repression, and the brutal subjugation of women and girls, fashion remains a bastion of self-expression.” said Paul JJ Payack, Chief Word Analyst and president of GLM.  “And fashion can be a force for good that can be experienced in a positive manner in every culture and tradition.”
11th Annual Top Global Fashion Capitals Coming in August 2015
Sydney remains strong as Melbourne falters; for the first time New Delhi and Mumbai resulted in a virtual dead heat.
The Global Fashion Capitals for Swimwear were Miami, Barcelona, and Bali.

Barcelona, Berlin and Madrid remain hot as does what we are calling the East Asian Cluster:  Tokyo, Singapore, Shanghai and Hong Kong.  Seoul remains on the outside, very outside, of the cluster at No. 56.

 The Top Global Fashion Capital Rankings are listed below, in the format: Ranking, Fashion Capital, and Previous Position.
Top Global Fashion Capitals 1 to 25
Top Global Fashion Capitals 26 to End
The Watch List for 2016 includes: Abidjan, Accra, Auckland, Beirut, Jakarta, Kuala Lampur, and Lagos.

Top Fashion Capitals by Region

Europe:
Paris, London, Rome, Milano, Barcelona, Berlin, Madrid, Florence, Monaco, Amsterdam, Antwerp, Copenhagen, Stockholm, and Frankfurt.
India:
Mumbai, New Delhi (statistical dead heat)
Australia:
Sydney, Melbourne
East Asia:
Tokyo, Singapore, Shanghai and Hong Kong. Seoul
RSA:
Cape Town, Johannesburg
Middle Europe:
Moscow, Prague, Vienna, St Petersburg, Warsaw and Krakow
Canada:
Toronto, Montreal,and Vancouver,
Mideast:
Dubai, Abu Dhabi
Spain:
Barcelona, Madrid
Latin America:
Sao Paulo, Rio de Janerio, Buenos Aires, Caracas, , Santiago and Mexico City
Regional US:
New York, Los Angeles, Miami, Dallas, Boston, Las Vegas, Chicago, Houston, Atlanta, San Francisco, Austin and Washington, DC
Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear. This is the eleventh edition of the survey, which was first made public in 2007.

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.  Previous to this Payack was the founding president at yourDictionary.com, and a senior executive for a number of leading high tech companies.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com

Rewind: Katrina Buzzword Explainer

Originally Published September 7, 2005

In commemoration of the 10th anniversary of Hurricane Katrina making landfall on the city of New Orleans and environs, we are republishing our original report about the impact of the disaster on the English Language.

Media Abounds With Apocalyptic-type References in Coverage of Katrina

Disaster, Biblical, Global Warming, Hiroshima Top List

‘Refugee’ vs. ‘Evacuee’

San Diego, Calif. September 7, 2005. In an exclusive analysis by The Global Language Monitor, the worldwide media was found to abound in Apocalyptic-type terminology in its coverage of the unfolding disaster of Hurricane Katrina in the American Gulf States. Using its proprietary PQI (Predictive Quantities Indicator) algorithm, GLM found the ominous references to include: Disaster, Biblical, Global Warming, Hiroshima/Nuclear bomb, Catastrophe, Holocaust, Apocalypse, and End-of-the-World.

“These alarmist references are coming across the spectrum of print and electronic media, and the internet,” said Paul JJ Payack, president of GLM. “The world appears stunned that the only remaining super power has apparently been humbled, on its own soil, by the forces of nature.”

The global media are mesmerized by the constant bombardment of television images of apparently rampaging, out-of-control elements, apparently in control of a good part of New Orleans, as well as the inability of the authorities to keep their own people fed, sheltered, evacuated, and, even, from dying on the street.

‘Refugee vs. ‘Evacuee’

GLM’s analysis found, for example, that the term for the displaced, refugees, that is usually associated with places like the Sudan and Afghanistan, appeared 5 times more frequently in the global media than the more neutral ‘evacuees,’ which was cited as racially motivated by some of the Black leadership. Accordingly, most of the major media outlets in the U.S. eliminated the usage of the word ‘refugees’ with a few exceptions, most notably, the New York Times.

The September 3 edition of The Times (London) has a story to illustrate the current state of affairs. The head: “Devastation that could send an area the size of England back to the Stone Age.”

The first 100 words sum up the pervasive mood found in the GLMs analysis of the Global Media.

“AMERICA comes to an end in Montgomery, Alabama.For the next 265 miles to the Gulf Coast, it has been replaced by a dangerous and paranoid post-apocalyptic landscape, short of all the things fuel, phones, water and electricity needed to keep the 21st century switched on. By the time you reach Waveland, Mississippi, the coastal town of 6,800 where corpses lie amid a scene of Biblical devastation, any semblance of modern society has gone. “

According to GLM’s analysis, the most frequently used terms associated with Hurricane Katrina in the global media with examples follow. The terms are listed in order of relative frequency.

  • Disaster — The most common, and perhaps neutral, description. Literally ‘against the stars’ in Latin. Example: ” Disaster bares divisions of race and class across the Gulf states”. Toronto Globe and Mail.
  • Biblical — Used as an adjective. Referring to the scenes of death, destruction and mayhem chronicled in the Bible. ” …a town of 6,800 where corpses lie amid a scene of Biblical devastation”. (The Times, London)
  • Global Warming — The idea that the hand of man was directly responsible for the catastrophe, as opposed to the more neutral climate change. “…German Environmental Minister Jrgen Trittin remains stolid in his assertion that Hurricane Katrina is linked to global warming and America’s refusal to reduce emissions.” (Der Spiegel)
  • Hiroshima/Nuclear Destruction — Fresh in the mind of the media, following the 60th anniversary of the Hiroshima and Nagasaki bombings. “Struggling with what he calls Hurricane Katrina’s nuclear destruction, Mississippi Gov. Haley Barbour shows the emotional strain of leading a state through a disaster of biblical proportions”. (Associated Press).
  • Catastrophe — Sudden, often disastrous overturning, ruin, or undoing of a system. “In the Face of Catastrophe, Sites Offer Helping Hands”. (Washington Post)
  • Holocaust — Because of historical association, the word is seldom used to refer to death brought about by natural causes. ” December’s Asian catastrophe should have elevated “tsunami” practically to the level of “holocaust” in the world vocabulary, implying a loss of life beyond compare and as callous as this might make us seem, Katrina was many things, but “our tsunami” she wasn’t. (Henderson [NC] Dispatch)
  • Apocalypse — Referring to the prophetic visions of the imminent destruction of the world, as found in the Book of Revelations. ” Call it apocalyptic. Whatever you want to call it, take your pick. There were bodies floating past my front door. ” said Robert Lewis, who was rescued as floodwaters invaded his home. (Reuters)
  • End of the World — End-time scenarios which presage the Apocalypse. ” “This is like time has stopped Its like the end of the world.” (Columbus Dispatch)

Then there are those in the media linking Katrina with the direct intervention of the hand of an angry or vengeful God, though not necessarily aligned with Americas enemies. “The Terrorist Katrina is One of the Soldiers of Allah, But Not an Adherent of Al-Qaeda,” was written by a high-ranking Kuwaiti official, Muhammad Yousef Al-Mlaifi, director of the Kuwaiti Ministry of Endowment’s research center. It was published in Al-Siyassa. (Kuwait).

List of Top Ten Hurricanes

Etymology of the Name Katrina > Catriona > Katherine

Top Ten Disasters in US History

The Climate Change Question

Retired Hurricane Names

Future Hurricane Names (Global)

Note: Hurricane Alpha has now been named marking the busiest Atlantic Hurricane season on record … therefore the tropical ‘events’ were named beta, then gamma, delta … and it seemed they would go on through the Greek Alphabet. Here’s the entire Greek Alphabet:

“Milan” Tops Fashion Buzz of 2015; Kate’s Baby Girl (if and when) currently at No

The Eighth Annual Analysis by the Global Language Monitor

NEW YORK, March 4, 2015 – Milan is the Top Fashion Buzzword for 2015 followed by, Suede, Booty, Kate’s Baby Girl, and Yellow Hues. Rounding out the Top Ten were Blue & White; Plus Size, Gingham, Shirt Dresses, and Trans Models. Wrapping up this year’s list are Denim, Flourishes, Corduroy, Retro Fashion, and Transparents.

Milan has been working hard to  re-establish  itself as the pre-eminent capital of Global Fashion, or at least to being consistently named as one of the Big Four. Milan last held the Top Spot in Global  Language Monitor’s annual ranking in 2008.  Much of the internet mediabuzz, not all of it positive, revolves upon these efforts to revive its ‘brand’.  [Update:  The recent reports from Milan were not favorable.]

“In a time besodden with violence and horrors perpetrated against women and girls, the world of fashion stands out as a beacon of self-affirming light to celebrate the inherent beauty and dignity of every woman, and her ability transform herself in whatever way she sees fit,” said Rebecca Roman, Manhattan-based Fashion Director for GLM.

Each year, the Global Language Monitor ranks the Top Global Fashion Capitals. in the latest ranking, New York topped Paris and London followed by Los Angeles, Barcelona, Rome, Berlin, Sydney, Antwerp, and Shanghai.  The Top Global Fashion for 2015 will be announced prior to Spring Fashion Weeks in the Fall. For the current list of the Top 50 Fashion Capitals Go here

 

The Top Fashion Buzzwords of 2015 follow:

Rank, Buzzword, Comment

  1. Milan — Lots of buzz and not all good as it tries to claw its way back to the top.
  2. Suede — Fifty shades of Suede.
  3. Booty — Last year it was underbutt, this year just butt (S/O To Kim K.).
  4. Kate’s Baby girl — A little princess waiting in the wings?
  5. Yellow Hues —  Dozens of yellow hues from which to choose:  Lemon yellow, marigold, primrose, saffron, vermillion, canary, ….
  6. Blue & White — Edging in on the Black & White.
  7. Plus Size — Models ahead of the curve(s).
  8. Gingham –Not talking about Little House on the Prairie here .
  9. Shirt Dresses — Even sweater dresses..
  10. Trans Models — Transgender Models now making an impact on the Red Carpet.
  11. Denim — This time as dresses.
  12. Flourishes — Fringe, Feathers and Tassels.
  13. Corduroy — Moving well beyond the halls of academe.
  14. Retro Fashion — Hmmm, this year retro moves on to the ’70s.
  15. Transparents — Sheers, and Peek-a-Boos.

Methodology:  GLM’s various word analyses are longitudinal in nature covering a number of years that varies with the particular analysis.  The rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people.  GLM analyses billions of web pages, millions of blogs, 300,000 print and electronic news organizations, and new social media sites as they emerge.  To qualify for GLM’s lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage.  Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.

Top Fashion Buzzwords of previous years include:

  • All Things New York (2014)
  • London (2013)
  • the Princess Effect (2012)
  • Kate Middleton (2011)
  • Lady Gaga (2010), and
  • Chiconomics (2009)
About the Global Language Monitor
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.
Today, from its home in Austin, Texas Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.
For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

New York Takes Top Global Fashion Capital Title from London, edging past Paris

The Global Language Monitor’s 10th Annual Survey

 The Difference between New York and Paris was 0.05%    And No. 4?  Los Angeles! Yes, LA.

February Fashion Weeks, 2014 New York and Austin, Texas — New York was reclaimed the title of the Top Global Fashion Capital from London, which had held the tile for 2011 and 2012.  Paris, which also won the title of the Top Global Fashion Capital for Haute Couture, finished in the No. 2 spot overall.  New York and Paris were separated by 0.05%, the closest in the 10-year history of the Global Language Monitor’s survey.   In another development, Los Angeles moved into the esteemed Big  Four status, moving up five spots from 2012.

Coming Later in 2014:  The Global Fashion Capital Institute

Midtown Manhattan
Midtown Manhattan

. The rest of the Top Ten included:  Barcelona, Rome, Berlin, Sydney, Antwerp, and Shanghai.    Berlin solidified its position, while Antwerp completed it steady climb, Sydney had a triumphal return, and Shanghai returns to what many consider its rightful place in the Top Ten.   Asia was well represented with Tokyo (11), Singapore (19), and Hong Kong (20) in the Top Twenty.  “New York City has, indeed, earned its Top Global Fashion Capital ranking through its disciplined, methodical yet creative approach to its fashion industry.” said Bekka Payack, New York-based Fashion Director  for The Global Language Monitor.

FT Logo

                                                                                                            Read Vanessa Friedman for a UK point of view.

“Paris, with the Top Haute Couture ranking, of course has a centuries-long heritage, having invented the very concept, also scored highly in the pret-a-porter category.  This year’s rankings also demonstrate the creative energy that is emerging worldwide in terms of fashion as a jobs, income and wealth generator, not to mention the prestige associated with exporting your fashion sense to the world.”

 

Read About the Top US Fashion Economic Powerhouses in AtlanticCities

 

Paris Fashion Globe
London Fashion Traffic by Big Ben

. The Top Global Fashion Capital Rankings are listed below, in the format:  Position, City, Change from 2012, and comment.

  1. New York (+1) — The Big Apple is back on top of the fashion world by slipping past Paris by .5%.
  2. Paris (+2) — The Top Global Fashion Capital for Haute Couture is surprisingly strong in pret-a-porter, also.
  3. London (-2) — London has enjoyed a fabulous two-year run and is now secure in its place in the top echelon for global fashion.
  4. Los Angeles (+5) — Zut alors! Tinsel Town in the Top Four? The result of the melding of the Red Carpet, the Industry (film, of course), and West Coast cool.
  5. Barcelona (-2)  —  Espana, again, places two Fashion Capitals in the Top Fifteen.  Barcelona also wins the Top Fashion Capital for Swimwear.
  6. Rome (0) — Rome may have Seven Hills but Italy now has Three Fashion Capitals (and Milan is No. 2).
  7. Berlin (+3)  — Berlin continues its steady rise moving deeper into the the elite ranks.
  8. Sydney (+7)  —  Sydney towers over OZ distancing (and distinguishing) itself, once again, from Melbourne.
  9. Antwerp (+2)  — Ah Antwerp, reverberations of the avant garde Antwerp Six continues into the 21st century.
  10. Shanghai (+12) —  As China further emerges onto the world stage, Shanghai leads the fashion charge.
  11. Tokyo (+9) — Tokyo made a leap in 2013 that many consider long overdue.
  12. Milano (-4)  —  Milan was the Top Global Fashion Capital back in 2009 and remains a strong contender for the top spot year-after-year.
  13. Florence (+3)  — Michelangelo, Leonardo da Vinci and Botticelli — A proud heritage to a thriving fashion industry in 2013.
  14. Madrid (-9) —  Still strong in 2013,  further cementing its place among the elite Fashion Capitals.
  15. Sao Paulo (-8)  — Again, the Queen of Latin American Fashion Capitals.
  16. St. Petersburg (+35)  —  Russian comes into 2014 with two Fashion Capitals in the Top Twenty, with Petrograd surprising  Moscow.
  17. Moscow (+18)  —  Apparently a rising tide does, indeed, raise all ships as Moscow comes back strong from 2012.
  18. Singapore (+1)  —  Basically standing in place (and a good  place to stand) but now trailing both Shanghai and Tokyo.
  19. Miami (+20)  —  Miami is, indeed, more than swimwear; and the fashion world apparently recognizes it
  20. Hong Kong (-8)  —  Down another eight spots this year but still a strong global presence.
  21. Prague (+24)  —  Prague continues its well-deserved ascension up the Fashion Capital ladder.
  22. New Delhi (+26)  —  A major move for Delhi, the result of ‘sticking to the knitting’ (its traditional strengths) and focusing on them.
  23. Krakow (+10)  —  Krakow continues it curious and continuous expansion of influence.
  24. Warsaw (+19)  —  Warsaw, too, is finding its stride as a major regional player.
  25. Dallas (+21)  —  The Big D is now the top US regional Fashion Capital.
  26. Melbourne (-5)  —  Still solid but falling further behind Sydney in the race for the OZ title.
  27. Cape Town (+27)  —  In a major surprise, Cape Town leaps over Jo-burg or, rather, Jo-burg falls behind the Mother City.
  28. Rio de Janeiro (-11)  —  Rio, which has the upcoming World Cup and Summer Olympics in 2016, needs to keep pace with Sao Paulo.
  29. Chicago (+21)  —  The City of Big Shoulders continues to reach out as a global fashion contender.
  30. Buenos Aires (-17)  —  Buenos Aires’s native-born son, Jorge Mario Bergoglio, has won a major fashion award, as the city itself flourishes as a regional Fashion Capital
  31. Dubai (-3)  — A burgeoning global presence and the No. 1 Fashion Capital in the Middle East.
  32. Toronto (+21)  —  Makes a major move to take the lead in Canada, over Toronto (by one) and Montreal (by 15).
  33. Vancouver (-2)  —  VanCity is developing its own, distinctive fashion sense, finding admirers the world over.
  34. Las Vegas (-10)  —  Las Vegas is attempting to build a brand-new fashion infrastructure.
  35. Amsterdam (-8)  — Creative impulses continue to flow outward from the Netherlands.
  36. Stockholm  (-4)  —  Stockholm is now the Nordic Fashion Capital, with good reason.
  37. Johannesburg (-19)  — Jo-burg, continues in its role as a major regional center influencer.
  38.  ienna (-1)  —  The ancient imperial citadel continues to exert its classic fashion sense.
  39. Bali (-25)  —  Bali is a serious Fashion Capital for Swimwear, a strong annual contender.
  40. Boston ( 4)  —  Boston brings a classic sense of traditional American design with flashes of innovation.
  41. Mexico City (+6)  —  Finding its footing as a major Latin American Fashion Capital
  42. Houston (+7)  —  One of the three Texas cities to emerge in recent years.
  43. Copenhagen (-13)  —  Copenhagen and Stockholm continue to contend for leadership in the Nordic World.
  44. Monaco (-19)  —  Monte Carlo is, well, Monte Carlo.
  45. Mumbai (-7)  —  Over the last few years Delhi has surpassed Mumbai as the Fashion Capital of the Subcontinent.
  46. Atlanta (+9)  —  Atlanta, is now the Fashion Capital, as well as the Capital of the New South.
  47. Santiago (-21)  —  A solid, yet idiosyncratic, fashion presence in the sphere of Latin American Fashion.
  48. Montreal (+4)  —  An Old World presence in a thriving New World metropolis.
  49. Caracas (-26)  —  Working hard to maintain its traditional yet advanced fashion sensibilities.
  50. San Francisco (-9)  —  Continues to thrive as one of the two centers of outre (and odd) fashion in the US.
  51. Abu Dhabi (-11)  —  There are more vibrant outposts of fashion that are contending to replace Abu Dhabi on this list.
  52. Bangkok  (-23)  — Bangkok’s  fashion reputation reflected the decline of civil order  in Thailand
  53. Austin (-11)  —  The other thriving center of outre (and odd) fashion in the US.
  54. Frankfurt (-18)  —  Berlin’s towering  fashion stature overshadows Franfurt am Main.
  55. Seoul (-21)  —  The emerging Fashion Capital continues to build on its distinctive sense of Asian style.
  56. The Watch List for 2014 includes: Auckland, Beirut, Jakarta, Kuala Lampur, Tel Aviv, and a number of cities in Africa.Top Fashion Capitals by Region Europe:  Paris, London, Rome, Barcelona, Berlin, Antwerp, Milano, Florence, Madrid, Monaco, Amsterdam,  Stockholm, Copenhagen, and Frankfurt.India: New Delhi, MumbaiAustralia: Sydney, MelbourneAsia: Shanghai, Hong Kong, Singapore, Singapore, Bali

    RSA:  Cape Town, Johannesburg

    Middle Europe:  St Petersburg, Moscow, Prague, Vienna, Krakow, Warsaw

    Canada:  Toronto, Vancouver, Montreal

    Mideast:  Dubai, Abu Dhabi

    Iberia:  Barcelona, Madrid

    Latin America: Sao Paulo, Rio de Janerio, Buenos Aires, Mexico City, Santiago, Caracas

    Regional US:  New York, Los Angeles, Miami, Dallas,  Chicago, Las Vegas, Boston, Houston,  Atlanta, San Francisco, Austin

    About the Global Language Monitor This exclusive ranking is based upon GLM’s Narrative Tracking technology.  NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge.

    The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

The Heart ♥ Emoji (for love) is Top Word, Pope Francis topped by Ebola as Top Name, “Hands Up, No Shoot” is Top Phrase

Pope Francis Topped by Ebola for Top Name of 2014 (see below)

“Hands Up, No Shoot” is the Top Phrase of the Year of 2014 (see below)

 

Emoji Hearts and Smily face

Documenting the year 2014 through English-language word usage

Global Language Monitor’s 15th Annual Survey of Global English

 AUSTIN, Texas,  December 2014  — The Emoji  ideograph for Heart (and Love)  is the Top Word for 2014 according to the 15th Annual survey of the English language by the the Global Language Monitor.  The Heart and Love emoji, emoticon, and variations thereof appear billions of times a day around the world — across languages and cultures.  This is the first time an ideograph has captured Word of the Year honors.
The GLM Word, Phrase, and Names of the Year lists are intended to provide a history of each year since 2000 through English-language word usage.

” Each emoji represents an emotion, expression, or state of mind, or a person, place or thing, so much so, that we see the birth of the AlphaBorg or AlphaBit.” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor.

NY Times Logo Large

http://learning.blogs.nytimes.com/2014/08/05/test-yourself-emoji/

“The English Language is now undergoing a remarkable transformation unlike any in its 1400 year history —  its system of writing, the Alphabet, is gaining characters at amazing rate.  These character are ideographs or pictographs that are called emoji and emoticons.   There are about a thousand emoji characters now officially recognized by Unicode Consortium, the official keepers of coding that forms the basis of the Internet.  They regularly review new suggestions with the next 37 or so being finalized for June 2015.  Then the new emoji can be embedded in any number of devices for any number of languages.

“The AlphaBIT now includes letters, numbers, the diacritical marks that compose emoticons, as well as clever electronic solutions that provide real-time access to more than hundreds of emoji.”

GLM’s top words, phrases and names this year represent some five continents, which continues to confirm the ever-expanding nature of the English language.

Example of Emoji Keyboard

The figure below shows an Emoji keyboard for Apple.  When you select the Emoji keyboard, you will see a new key on the bottom row, which looks like an stylized globe.

Emoji-Keyboard

You click this key to access a number of emoji ideographic menus for differing classes of  emoji.  In this way the key doesn’t present a single letter, number, or diacritical mark but rather access to hundreds or thousands of emoji.

The following figures show the Top 7 Emojis on a specialized Twitter feed for 24 hours back in June 2014.  Fourteen of the Top 100 were heart-based.

Top 7 Emoji with Numbers

At last count there are now some 722 characters, with another 250 being made available during the next year, and 37 more due for approval in June 2015.

The Top Words of 2014 follow.

Rank / Word / Comments

  1. The Heart ♥ Emoji (for love) —  The Heart ♥ Emoji (for love) is the Top Word of 2014.  Each emoji represents an emotion, expression, or state of mind, or a person, place or thing.
  2. Hashtag  — The re-invented pound-sign becomes evermore powerful.
  3. Vape  — Smoking an electronic or e-cigarette, shorthand for vaporize, or vaping.  Vapers are banned from indoor vaping in New York and other locales.
  4. Blood Moon — Four total eclipses of the moon in eighteen-month span.  Some Christians see it as the presaging a “lunar apocalypse”.
  5. Nano — From Greek for dwarf, small; now 1 billionth of a meter, and any number of words surrounding nano technology.
  6. Photo Bomb — Breaking into a ‘pre-arranged” photograph without authorization resulting in often humorous outcomes.
  7. Caliphate — Literally, a land ruled by an Islamic Caliph typically governed under Sharia Law.
  8. (White) privilege — The alleged advantages of having lighter colored skin in a diverse society.
  9. Bae — Term of endearment for one’s object of desire.
  10. “Bash” Tag — Using a hashtag to undermine your frenemies.
  11. Transparency —  That state of government openness that is apparently unachievable in the Western World.
  12. Sustainable — The Jimmy Carter of words; keeps getting stronger since it was WOTY  in 2006.
  13. Clickbait — A link  you just have to click on, though its more of a paid-for bait-and-switch.
  14. Quindecennial  —  Fifteen year anniversary; 2014 is the quindecinnal of the 21st century.
  15. Comet — Comet 67p has a visitor from the Rosetta Spacecraft.
OK is most understood word in the world, again.  See more.
.

The Top Phrases of 2014

Rank / Phrase / Comment

  1. Hands Up, Don’t Shoot — Demonstrators’ continued chant after shooting of unarmed suspect in Ferguson, Missouri.
  2. Cosmic Inflation — The explosive growth of the Universe from virtually nothing.  OK, there was something nowadays called the Singularity, sized about a billionth of a billionth of an inch.  More evidence emerges that the Big Bang is settled science.
  3. Global Warming — The past is prologue here. 15,000 years ago New York City was buried under 5,000 meters of ice.
  4. Climate Change – Add ‘anthropogenic’ warming to this fact:  the existence of  the Bering Land Bridge 20,000 years ago suggests that the Oceans were some 100 meters lower than today. (That’s about a football field.)
  5. War on Women — In the Islamic state, women and young girls (10 and older) are stolen and then sold into sexual slavery or forced into involuntary marriages. And this after watching the beheading of their husbands, sons and brothers.
  6. All Time High — Many see this all-too-prevalent description of many world markets as more of a warning that a cause for celebration.
  7. Rogue nukes — Sources state that Iran can now assemble a bomb in two weeks.  This is going from hypothetical to reality.  (If true, International Inspection Effort:  Fail.)
  8. Near-Earth Asteroid —  Admittedly more of a space rock than an asteroid but it did create significant property damage as well as injuries before crashing into a Russian lake.
  9. Big Data  — No 1 on the current High Tech Buzzword list, ushering in a global transformation in how data is processed, analyzed, and transformed into solutions.
  10. Polar Vector — An unusually long-lived Polar Outbreak plunging deep in the Southern territories.

.

The Top Names of 2014 

Rank /Name / Comments

  1. Ebola — The Ebola Virus Disease (EVD) is a highly contagious, often fatal, hemorrhagic  disease.  The current outbreak started in West Africa earlier this year and has claimed some 5,000 lives as of this writing.
  2. Pope Francis —  The most highly cited name, again.  The  former Jorge Mario Bergoglio, the 266th Pope of the Catholic Church, born December 17, 1936 in Buenos Aires.
  3. World War One — A conflict from the early 20th century that many historians are beginning to understand as incomplete.
  4. Médecins Sans Frontières — Doctors Without Borders, is a Nobel Peace Prize winning NGO founded in 1971.  Heroically, involved in current Ebola epidemic.
  5. MH370 — Malaysia Airlines Flight 370 that disappeared on Saturday, 8 March 2014, while flying from Kuala Lumpur to Beijing, with 239 passengers and crew.
  6. FIFA World Cup —  Better known simply as the World Cup, in 2014 won by Germany over Argentina (and heavily favored Brasil).
  7. Ice Bucket Challenge —  A popular charity-based fund-raising activity to generate funds for ALS.  The stunt involves pouring buckets of water and ice over the heads of the participants.
  8. Crimea — Reminder to Mr. Putin and the history-conscious (and poetically inclined):  The Charge of the Light Brigade did not end well.
  9. The Mid-terms — The US national election held during non-Presidential election years, hence the name, Mid-term.
  10. NSA — The National Security Agency of the US collects intelligence through clandestine means of both foreign and (to the surprise of many) domestic sources.
  11. Prince George of Cambridge.  5a.  HRH Georgie — Nickname of Prince George of Cambridge, son of ‘Wills and Kate.”  Watch this space as a ‘sister?’ enters the family.
  12. Malala Yousafzai  — Two years ago named co-name of the Year by GLM,  this year the co-winner of the Nobel Peace Prize.The Pakistani girl shot by terrorists for promoting the right to education for  girls.
  13. Xi Jinping — “Steady as she goes,” as his term proceeds as China’s paramount leader.
  14. President Obama – ‘Hope and Change’ retreats even  further into history as Obama’s second term troubles mount.
  15. Sochi Olympics — The XXII Olympic Winter Games that took place 7 to 23 February 2014, in Sochi, Russia.

Methodology:  GLM’s Word of the Year rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people.  To qualify for these lists, the words, names, and phrases must meet three criteria:  1)  found globally, 2) have a minimum of 25,000 citations, and 3) have the requisite ‘depth’ and ‘breadth’ of usage.  Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular professional or social group or geography.  The goal is to find the word usage that will endure the test of time.

GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 275,000 print and electronic global media (not limited to the English-language-based media), as well as new social media sources as they emerge.
The Top Words, Phrases, and Names since the Turn of the Century 

2013:
Top Words: No. 1  ‘404’, No.2 Fail, No.3 Hashtag
Top Phrases: No. 1 Toxic Politics, No. 2 Federal Shutdown, No.3 Global Warming/Climate Change
Top Names: No. 1. Pope Francis, No. 2 ObamaCare, No.3 NSA

2012:
Top Words: No. 1 ApocalypseArmageddon, No.2 Deficit, No. 3 Olympiad
Top Phrases: No. 1 Gangnam Style, No. 2 Climate Change/Global Warming, No. 3 Fiscal Cliff
Top Names: No. 1 Newtown and Malala Yousafzai, No. 3 Xi Jinping

2011:
Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Arab Spring, No. 2 Royal Wedding, No.3 Anger and Rage
Top Names: No. 1 Steve Jobs, No. 2 Osama bin-laden and Seal Team Six, No.3 Fukushima

2010:
Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Anger and Rage, No. 2 Climate Change, No. 3 The Great Recession
Top Names: No. 1 Hu Jintao, paramount leader of China, No. 2 iPad, No. 3 Barack Obama

2009:
Top Words: No. 1 Twitter, No. 2 Obama-, No. 3 H1N1
Top Phrases: No. 1 King of Pop, No. 2 Obama-mania, No. 3 Climate Change
Top Names: No. 1 Obama, No. 2 Michael Jackson, No. 3 Mobama

2008:
Top Words: No. 1 Change, No. 2 Bailout, No. 3 Obama-mania
Top Phrases: No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”
Top Names: No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps

2007:

Top Words: No. 1 Hybrid (representing all things green), No. 2: Surge
Top Phrase: Climate Change
Top Name: Al Gore

2006:
Top Word: Sustainable
Top Phrase: Stay the Course
Top Name: Dafur

2005:
Top Words: No. 1, Refugee No. 2: Tsunami No. 3: Katrina
Top Phrase: Outside the Mainstream
Top Name: (acts of ) God

2004:
Top Word: Incivility (for inCivil War)
Top Phrase: Red States/Blue States No. 2: Rush to War
Top Name: Dubya/Rove

2003:
Top Word: Embedded
Top Phrase: Shock and Awe, No. 2: Rush to War
Top Name: Saddam Hussein, No. 2 Dubya

2002:

Top Word: Misunderestimate

Top Phrase: Threat Fatigue
Top Name: W (Dubya)

2001:
Top Word: Ground Zero
Top Phrase: ‘Lets Roll’
Top Name: The Heros

2000:
Top Word: Chad
Top Phrase: Dot.com
Top Name: W (Dubya)

About the Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture.  GLM  analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge.  The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.  GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities.
For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

30 – 30 – 30

Top 300 US Colleges and Universities by Internet Media Buzz

Michigan Again Bests Harvard as Top University

UCLA, Texas break into Top Ten

Carleton Beats Williams and Pomona on College List


Austin, Texas, July 29, 2010 – The University of Michigan again edged out Harvard atop the Global Language Monitor’s TrendTopper Media Buzz list of the nation’s Top 300 Colleges and Universities.  Notably UCLA and the University of Texas moved into the Top Ten for the first time.  In the College category, Carleton College beat Williams and Pomona to notch the Top Spot for the first time.  In the Fall 2009 edition, Wellesley came in No. 1.

“The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. It is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions,” said Paul JJ Payack, the president of Global Language Monitor.  “GLM’s TrendTopper MediaBuzz Rankings actually removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.”

The Top 25 Universities by TrendTopper MediaBuzz include the following.


Summer/Spring 2010
Rank
1 University of Michigan—Ann Arbor
2 Harvard University
3 University of Chicago
4 University of California—Los Angeles
5 Stanford University
6 Massachusetts Institute of Technology
7 University of Texas—Austin
8 Princeton University
9 Yale University
10 Columbia University
11 Washington University in St. Louis
12 Cornell University
13 University of California—San Diego
14 University of California–Berkeley
15 University of Wisconsin—Madison
16 Pennsylvania State University
17 University of Washington
18 Duke University
19 University of Pennsylvania
20 Johns Hopkins University
21 New York University
22 Virginia Tech
23 University of Virginia
24 University of Minnesota
25 University of Rochester

.

For University Rankings Nos. 26 to 162, go here.

The Top 25 Colleges by TrendTopper MediaBuzz include the following.

Summer/Spring 2010
Rank
1 Carleton College
2 Williams College
3 Pomona College
4 Middlebury College
5 University of Richmond
6 Wellesley College
7 Vassar College
8 Union College
9 Cooper Union
10 Hamilton College
11 United States Military Academy
12 Colgate University
13 Sarah Lawrence University
14 Colorado College
15 College of the Holy Cross
16 Pratt Institute
17 Bard College
18 Bucknell University
19 Reed College
20 Drew University
21 Harvey Mudd College
22 Davidson College
23 Occidental College
24 Skidmore College
25 Claremont McKenna College

.

For College Rankings Nos. 26 to 150, go here.

The Top Specialty schools listed in their categories as well as overall rank include:

  • Top Engineering Schools:   MIT (6 overall, university), The Cooper Union (9 overall, college), Harvey Mudd (21 overall, college), California Institute of Technology (CalTech) (35 overall, university), and Carnegie Mellon University (42 overall, university).
  • Top Online/For Profit Schools: the University of Phoenix  (63 overall, university), Kaplan University (124 overall, university) and Capella University (140 overall, university)Top Christian School:  Wheaton College, IL (16 overall, college)
  • Top Military Academies: the United States Military Academy (11 overall, college), the United States Naval Academy (26 overall, college), and the United States Air Force Academy (31 overall, college), United States Coast Guard Academy (118 overall, college), and United States Merchant Marine Academy (119 overall, college).
  • Top Art and Design Schools:  Pratt Institute (16 overall, college), Rhode Island School of Design (RISD) (51 overall, college), and the School of the Art Institute of Chicago (66 overall, college), California Institution of the Arts (70 overall, college), and Minneapolis College of Art and Design (92 overall, college).
  • Top Music Schools: the Julliard School (39 overall, college), Berklee College (87 overall, college), the Curtis Institute, (108 overall, college), the Cleveland Institute of Music (110 overall, college), and the New England Conservatory of Music (131 overall, college).
  • Top Business School:  Babson College (37 overall, college).

The Global Language Monitor publishes the TrendTopper Media Buzz College and University Rankings.  twice a year, with spring and fall editions.  Many institutions of higher education, including Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.

The complete report, including short term and long term change, rankings by state, and complete PQI index  is available for $998. For more information, call 1.925.367.7557 or email pjjp@post.harvard.edu

Obama Narrative 2.0

Out-of-touch moves into No. 1 position over Deficit Spending; Oil Spill tops Health Care Reformer

Austin, Texas, July 24, 2010 – As the political calendar inexorably heads toward the Mid-term elections, the focus on President Obama’s competing ‘narratives’ continue to play out in the media.

Since his Oval Address on the Oil Spill, Obama’s personal narrative is being shaped by forces largely out of his control, such as the on-going Gulf drama.  These are how the five most prevalent competing narratives compare, according to Austin-based Global Language Monitor (GLM).  GLM has been monitoring the language of politics since 2003.

The ranking of the President’s five most prominent narrative arcs include:

  1. Obama as out-of-touch or aloof – This is up 1200% since the beginning of the year; this is the converse of Hope and Change.
  2. Obama and the deficit — Words linking Obama to deficit have increased some 2500% since the beginning of 2010.
  3. Obama and the Oil Spill — A very fast mover now ahead of Obama as Health Care reformer.  Could the completion of the relief well turn this around?
  4. Obama as HealthCare Reformer —   Losing steam quickly for the president’s signature achievement.
  5. Obama as the Chicago-style pol — A continued, steady rise in linking Obama to old-style Chicago politics.

“At this point, all five narratives in play are problematic for the president,” said Paul JJ Payack, GLM’s president and chief word analyst. “With the Mid-terms some hundred days away, the president needs a series of (possibly unexpected) positive events to stem this tide.”

Obama Narrative 2.0, the underlying storyline that will largely define the president in the run-up to the Mid-term elections and, possibly, for time remaining in his term.   The ‘narrative’ refers to the stream of public opinion captured by blogs and other social media outlets on the Internet, as well as the leading print and electronic databases.

The NarrativeTracker Index  (NTI), the first product specifically designed to use social media-based monitoring to better understand the issues driving any particular topic. Because the NTI is based on the national discourse, it provides a real-time, accurate picture of what the public is saying about any topic, at any point in time. In addition to the NTI, the Narrative Tracker Arc™ follows the rise and fall of sub-stories within the main narrative to provide a comprehensive overview of the opinions surrounding a single issue.

NTI tracks the ‘narrative’ of a subject, as well as projecting future trajectories for the narrative.    The result has several advantages over traditional polls:  1) Immediacy; 2) The lack of any bias that tends to creep into traditional polling, e.g., when individuals answer questions with what they think are the ‘correct’ answers rather than their true opinions; and 3) NTI lets policy and decision makers focus on the true issues driving perceptions and concerns rather than being driven by false and phantom concepts.  In addition, the Narrative Tracker Arc™ follows the rise and fall of sub-stories within the main narrative.

NTI is more effective in capturing the true opinion of the public because it tracks unfiltered keywords in Social Media and other sources, rather than how that opinion is interpreted by the news media or by pollsters.

The NTI is based on the GLM’s Predictive Quantities Indicator™ (PQI™). The PQI tracks the frequency of words and phrases in global print and electronic media on the Internet, throughout the Blogosphere and other social media outlets as well as accessing proprietary databases. The PQI is a weighted index that factors in long-term trends, short-term changes, momentum, and velocity.

World Cup 2010’s Dubious Linguistic Achievement

Vuvuzela accepted into English language lexicon

Austin, TX July 12, 2010 – The World Cup 2010 was an historical affair in many regards, the a first for the African continent; a first for the South African people and, of course, a first for Spain.

Another perhaps unintended consequence of World Cup 2010 is the acceptance of the word, vuvuzela, into the English language lexicon according to the qualifying criteria established by Austin-based Global Language Monitor.

The vuvuzela are the seemingly ubiquitous brightly colored plastic horns, said to have the potential to inflict lasting hearing loss because of the loudness and pitch of a typical vuvuzela (B flat below middle C, according to the BBC).

“Vuvuzela appears certain to achieve a place (or at least some notoriety) within the ranks of the English language.  Vuvuzela has already appeared some 2450 times in a recent search of the New York Times archive,” said Paul JJ Payack, president of the Global Language Monitor.  “That is quick a few citations for the ‘first draft of history; even a quick Google search yield  over 6,000,000 hits on the term.”

The thresholds to cross into the English Lexicon include 25,000 citations meeting criteria for breadth of geographic dispersion along within a depth of media formats including the Internet, blogosphere and social media along with various formats of print and electronic media.  Since 2003, the Global Language Monitor has been recognizing new words or neologisms once they meet these criteria.

The word vuvuzela, itself of uncertain origin.  Some think it is related to the summoning horn, the kudu, for African villages.  Others speculate it to be derived from an onomatopoeic Zulu word for the sound ‘vu-vu’, or a word for noise making, while many believe it to be ‘township slang’ for shower (of noise).

English gets a new word – thanks to SA

Jul 18, 2010 12:00 AM | By Sashni Pather


The World Cup was historic in a few ways: a first for the African continent, South Africa’s people and for Spain.

WHAT A HOOT: Vuvuzela has won global recognition

Read More