The Ambush Marketing Race to the Sochi Olympics is on!

 

P&G, Samsung and GE lead Worldwide Partners but trail Philips, Siemens and Adidas

Ten of the top 15 spots are occupied by the Non-affiliated Marketers

The race to the Rio Summer Olympics (2016) is not far behind

AUSTIN, Texas August 30 – September 2, 2013 — Six months out, the race for the Top Marketers of the Sochi Winter Olympics is in full swing. And the race to the Rio Summer Olympics of 2016 is not far behind, according to the “Sochi 2014 Ambush Marketing Outlook” report released by the Global Language Monitor (GLM), the brand equity trend tracking firm. P&G, Samsung and GE lead the Worldwide Partners but trail Non-affiliated Marketers Philips, Siemens and Adidas. When measured by GLM’s proprietary Brand Affiliation Index (BAI),10 of the top 15 spots are occupied by the Non-affiliated Marketers – with the bottom five spots all held by top sponsors. The longitudinal study began in July 2011 and tracks the top Worldwide Partners as designated by the Sochi Organizing Committee (SOC) and IOC.

The Global Language Monitor has been conducting brand audits of the top Olympic sponsors and their unaffiliated competitors since the Beijing Summer Games.

In the study conducted throughout August, three brands among Sochi’s ten Worldwide Olympic Partners, P&G, Samsung and GE have already achieved significant brand affiliation with Sochi, while McDonald’s, Panasonic and Coca-Cola had some brand affiliation. The Sochi Winter Olympics have ten Worldwide Olympic Partners: Atos Origin, Coca-Cola, Dow Chemical, General Electric, McDonald’s, Omega watches. Panasonic, Procter & Gamble (P&G), Samsung, and Visa Card.

For these rankings GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship, all perceived Olympic affiliations according to their presence in the global media, and statistically linked to the the particular event, qualify for GLM’s Ambush Marketing rankings.

Read more

Is Dufnering a ‘real’ Word?

For Immediate Release

For more information, call 1.512.815.8836 or email info@LanguageMonitor.com

It is, indeed – because the global community of English Speakers has deemed it to be. 

AUSTIN, Texas,  August 15 — Dufnering can now be considered an English-language word, simply because the global community of English Speakers has deemed it to be. And the Global Language Monitor agrees.  Other words of recent sports vintage include vuveleza, tebowing, and linsanity.

“In a matter of days, dufnering, defined as appearing to be in a semi-conscious state,  oblivious to the people and activities around oneself, can be found in hundreds of thousands of citations the world over,” said Paul JJ Payack, president and Chief Word Analyst of the Global Language Monitor.

GLM recognizes additions to the English language once they pass the following set of criteria: at least 25,000 citations in the global print and electronic media, with the requisite depth (appearing in a wide range and modes of communication) and geographic breadth.   Dufnering met these criteria earlier this week after Jason Dufner won the 2013 PGA Champonship at the Oak Hill Country Club outside Rochester, New York.  It is perhaps ironic that Dufnering first appeared in 2011 when Jason Dufner gained some notoriety after losing a playoff at the 2011 PGA Championship to his (now) good friend Keegan Bradley.

Dufnering is yet another eponym in the long list of English language words taken from actual person’s names.

Read more

Phony, the Optic, and Brycgwyrcende* join the battle for 2013 Top Word of the Year

Top Trending Words of 2013, Mid-year Edition

AUSTIN, Texas, August 8, 2013 – The words ‘phony’, ‘the Optic’, and ‘Brycgwyrcende’* have joined the battle for 2013 Top Word of the Year, according to the Global Language Monitor, the world leader in big data language analytics.

The Mid-year outlook for the Top Trending Words of 2013 already include words related to:   Kate’s Royal Offspring,  Near-Earth Objects including Comets, asteroids and/or meteors,  Nukes (rogue or otherwise), a fascinating Internet meme (or two), China continuing in it role as the world’s economic engine, an unknown technical buzzword that will seemingly spring out of nowhere (ala #hashtag), and various catastrophic scenarios with names containing the prefix  franken- or the suffix - pocalypse 

These words have been compiled from word trends in global English currently tracked by the Global Language Monitor.  In December 2012, Austin, Texas-based GLM announced that ‘ Apocalypse’ was the Top Word, ‘Gangnam Style’ the Top Phrase; and ‘Newtown’ and ‘Malala (Yousafzai) the Top Names of 2012 in its  annual global analysis of the English language.

“With 1.83 billion speakers and a new word created every 98 minutes or so, clever, interesting, and creative neologisms inevitably appear — and now from any point on the planet,”  said Paul JJ Payack, President and Chief Word Analyst of GLM.

To see the Top Words of 2012, go here.

The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2013 estimate).

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OK, So It’s a Boy; Top Internet Media-buzzed Male Royal Baby Names (plus UK, US & AUS Trendlists)

OK, So It’s a Boy;  Top Internet Media-buzzed Male Royal Baby Names (plus UK, US & AUS Trendlists)

A Tight  List With a Sudden Re-emergence of Traditional Names as Trendy

July 23, 2013  Austin, TEXAS — The Top Internet Media-buzzed Male Royal Baby Names (plus UK, US & AUS Trendlists) The Top Royal Baby’s Names Most Buzzed About on the Internet.  This is an update to that story.

For the analysis, GLM examined a score of masculine names most associated with the British Throne since A.D. 1700.  GLM then cross-referenced them with names associated with the royal birth according to global Internet  MediaBuzz.  Finally, since Prince William and the former Kate Middleton seem to have a penchant for the latest fashion, GLM then cross-referenced the Classic Royal Names withe the top male  baby names in the UK, US, and Australia for 2012.

The Brand Affiliation Index (BAI) ranks the names according to their association with the royal birth.

Read more

Top Royal Baby Names Most Buzzed About on the Internet

Speculation for Girl over Boy:   64%-36%

Alexandra No. 1 for Classic Royal Names

Amelia, Charlotte, Emma and variants of Elisabeth among the more popular girls names

July 22, 2013  (Updated) Austin, TEXAS — Last week the Global Language Monitor announced the Top Royal Baby’s Names Most Buzzed About on the Internet.  This is an update to that story.

For the analysis, GLM examined three dozen feminine names from the British royal lineage over the last 200 years and then cross-referenced them with names associated with the royal birth  in Internet  MediaBuzz.  Since Prince William and the former Kate Middleton seem to have a penchant for the latest fashion, GLM then cross-referenced the Classic Royal Names withe the top girls baby names in the UK, US, and Australia for 2012.

Members of the British Royal Family often carry several names, as many as four or five are in contention. Queen Elizabeth’s full Christian name is Elizabeth Alexandra Mary. while Price William’s is William Arthur Philip Louis.

In the analysis, GLM searched hundreds of millions of Internet sources, the blogosphere, the top 250,000 electronic and media sites, as well as social media sources, as they emerge.  The analysis was completed earlier this week.

The Top Classic Royal Female Names according to Internet MediaBuzz

Read more

Top Ten Consequences of Conference Realignment on Academic Reputation

Read: Why the Flutie Effect is Real (Harvard Business Review)

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Big Ten Tops, SEC Most improved

Both New Big East Conferences Tumble

 

Austin, TX July 4th Weekend – July 4th might be Independence Day, but July 1st, was Conference Realignment Day when dozens of college and universities landed in what they hope to be greener pastures. The Global Language Monitor, analyzed pre-2012 conference configurations and compared them with their new membership additions or deletions.

Top Ten Consequences of Conference Realignment on Academic Reputation

  1. The Big Ten continues to rank first in academic reputation.
  2. Ohio State was the top ranked school in the Big 10.
  3. The PAC 12 lost ground with Utah, but is now just slightly behind the ACC.
  4. If included in the rankings the academically renowned Ivy League would have bested the Big Ten and the Patriot League would be in a virtual tie with the Big Ten.
  5. The Atlantic Coast Conference was a close No. 2, pulling within ten percent of the leader.
  6. The Southeast Conference was the most improved after adding two academic stars (Texas A&M and Mizzou).
  7. Both the New and Old Big East (Big East and American Athletic) conferences fell by about 20% each
  8. The academic reputation of the Big 12 remained virtually unchanged, after taking the hit with the loss of Nebraska, Missouri, Colorado and A&M.
  9. The ACC gains with the addition of Pitt and Syracuse but will pull back a bit in 2014 with the addition of Louisville.
  10. The Big Ten will grow even stronger with the addition of Rutgers and Maryland.

Let’s adopt that de-dictionaried 63-letter German word into English

Dropping a word from a dictionary does not unmake a word

 

Rindfleischetikettierungsüberwachungsaufgabenübertragungsgesetz

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Austin, Texas, June 5, 2013  –  Earlier this week, it was revealed that the Duden dictionary of ‘Correct German Spelling’  had dropped Rindfleischetikettierungsüberwachungsaufgabenübertragungsgesetz from its latest edition.

“Dropping a word from a dictionary does not unmake a word,” said Paul JJ Payack, President and Chief Word Wonk of the Global Language Monitor.   “It’s simply a question of how frequently a word is used factored by its depth and breadth of use.   A modest proposal might be to  simply add #Rindfleischetikettierungsüberwachungsaufgabenübertragungsgesetz to the English language.  After all, English is classified as a ‘Germanic’ language, and about a quarter of our words have Germanic  roots”.

 

Click below to hear the pronunciation of Rindfleischetikettierungsüberwachungsaufgabenübertragungsgesetz:

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Common German words that we’ve adopted into English include:

  • blitz
  • Doppelgänger
  • wurst
  • schadenfreude
  • zeitgeist
  • kindergarten
  • dreck

So why not Rindfleischetikettierungsüberwachungsaufgabenübertragungsgesetz?

Even if it refers to a repealed law, even if it literally means ”law for the delegation of monitoring beef labeling”,   English is quite adaptable and  the world’s 1.83 billion English speakers could evolve its current meaning in any number of ways, not to mention the memes and Gifs it could spawn.

Granted it will be rather difficult to stuff into a 140-character Tweet.

As a public service we;ve created  a sample tweet for you:  Let’s adopt the expunged #German word #Rindfleischetikettierungsüberwachungsaufgabenübertragungsgesetz into #English @LanguageMonitor.

English already has about a million words and adds s about 14.7 new words a day, so there is definitely room for one more.

 

 

Obama and the null set narrative

Reprinted from The Hill, May 31, 2009

Obama and the null set narrative

By Paul JJ Payack

We have been analyzing the narrative of Barack Obama for some years now. In fact, we’ve tracked three differing narratives in the course of his campaign and the first term of his presidency. We’ve tracked the president’s highs (the “Yes we can!” Grant Park Speech, and others of soaring rhetoric), and his lows (the much more pedestrian Gulf Oil Spill effort).

We’ve been praised for our astute analysis, and condemned for announcing his premature political death. At the time, the Global Language Monitor’s analysis of the BP Oil Spill speech was actually pulled off CNN and replaced by a far milder critique. In retrospect, that speech was a harbinger of what was to come — Barack Obama bereft of Hope and Change.

Not that we didn’t have hints about of what was about to transpire. Consider the disposition of these “hope-and-change type” promises: (1) the immediate shutdown of Guantanamo, (2) the end of the K Street revolving door and (3) holding the bankers accountable for their part in the financial meltdown. How exactly do you make sense of these countervailing (or even contradictory) positions?

Obama and the null set narrative.

Now consider the president’s recent speech on U.S. defense policy: after ramping up the use of drones against “enemy combatants,” with hundreds of civilians deaths by the administration’s own estimate, he stands firmly against gratuitous drone strikes. After keeping Gitmo open for going on five years now, he will now do everything in his power to close it. How to make sense of these seemingly oppositional positions?

The null set narrative.

In the run-up to the 2010 midterms, we began to formally track the president’s narrative. We were curious to better understand how the word ‘narrative’ rose to be the No. 1 political buzzword at that time and what it meant to this presidency. Other terms frequently used to describe Obama at the time, included: detached, aloof, hands-off or professorial. Some took these words to be demeaning and/or insulting.

Clarence Page of the Chicago Tribune wrote, “The danger comes when politicians and their operatives essentially use ‘narrative’ … the version of the truth that they want us to believe even when they don’t believe it.”

Since his reelection last November, we have remained silent on the subject — awaiting the second term narrative to emerge. With the recent series of crises, scandals and/or events, we now are, indeed, witnessing this new narrative: the null set narrative.

Consider, if you will, the current plight of one Jay Carney.

It is always interesting how one’s attributes can be used to praise or condemn depending on the narrative in which they are described.

However, this is a narrative that can fit around any news, story or scandal; more to the point, it is completely irrelevant to the words ensconced within it. Any words, anytime, anywhere. This is the narrative of choice for the administration at this point in time.

And now detached, aloof, and hands-off are the favored phrases in this administration’s null set narrative.

Read more: http://thehill.com/blogs/congress-blog/the-administration/302749-obama-and-the-null-set-narrative#ixzz2UuzupYr7

 

2013 Major Golf Championships Ranked by Internet Media Buzz

British Open No. 1 by the wide margin, Master’s No. 2

 

In Analysis ‘The Players’ Ranks higher than the PGA

 

Biggest Problem:  Nicklaus adds three Majors (to 21), Woods adds only one (to 15).

Austin, Texas. May 11, 2013. (Updated)  Open Championship has been declared the Top Golf Major by Internet Media Buzz, according to an analysis using Global Language Monitor’s Sports Brand Affiliation Index (S-BAI).  

One major point of resistance:  By elevating the Players to Major Status means Nicklaus adds three Majors to his total (to 21), while Woods adds only one (to 15).
The S-BAI analysis compared the strength of affiliation of each of the currently recognized events (The Masters, The US Open, The Open Championship or British Open and the PGA Championship) to the concept of ‘major championship’.  GLM then added the Players Championship for comparison with the four recognized events.  In an associated finding, the Players Championship has entered into the top ranks of the golfing world as one of the sport’s major championship events or Majors.  In fact, the Players’ Championship is in a virtual tie with the US Open for third.
There are now five Majors by MediaBuzz Concensus
There are now five Majors by MediaBuzz Consensus
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The Open Championship’s S-Brand Affiliation Index (147.59) was followed by the Masters at 106.62.  The US Open and Players Championships finished in a virtual tie for third at 90.74 and 90.17, respectively.  The Open Championship scored nearly twice as high as the PGA Championship (79.40).
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Ranklng the Golf Majors by Sports BAI 
1.  The British Open 147.59
2.  The Masters  106.62
3.  The US Open  90.74
4.  The Players  90.17
5′  The PGA  79.40
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“After forty years, the Players Championship has earned its place among the Major Golf Championships,” said Paul JJ Payack, President and Chief Word Analyst of GLM.   ”Forty years is certainly an excellent vantage point to judge its worthiness. And the data has spoken.”
Payack added,  ”Since 1860 The Open is the championship against which all future Majors would be judged.  Now over one hundred and fifty-years later, we see that it towers above all others in the world of golf.”  
In the early to mid 20th century, the Majors were considered to be those tournaments won by Bobby Jones during his historic 1930 season:  the US and British Amateurs, the Open Championship and the US Open. Later Jones’ own tournament, the Masters, gained in importance as did the Western Open (considered a Major by many for a number of decades) as the British PGA fell from favor.  As recently as 1960 there was no official recognition of the Majors, as such.
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For this analysis, GLM employed proprietary ‘algorithmic methodologies’ such as the Brand Affiliation Index.  The BAI computes and details the relative brand equity of people, products or events based on the analysis of global discourse, providing a real-time, accurate assessment at any point in time.  To do so, GLM analyzes the billions of pages on the Internet, millions of blogs, the top 175,000 global print and electronic media, as well as Twitter and new social media sources, as they emerge.
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GLM will perform another analysis following the conclusion of the 2013 Majors.
About Global Language Monitor:  ”We Tell the World What the Web is Thinking”
Founded in Silicon Valley, Austin, Texas-based GLM collectively documents, analyzes and tracks trends worldwide, with a particular emphasis upon the English language. For more information, individualized reports, or a monthly subscription, call +1.512.815.8836 or email info@LanguageMonitor.com

Top Ten All-Time Bushisms: ‘Misunderestimate,’ ‘Mission Accomplished’ top list

Similar to US Presidential Historians, Re-evaluating the Bush Legacy

Austin, TX. April 25, 2013 – The official opening of the George W. Bush Presidential Library at Southern Methodist University, has prompted US presidential historians to re-evaluate the Bush 43 term in office. The Gallop organization has noted his highest approval ratings since Katrina.

“Some historians are noting improvement in their appraisals of the Bush Presidency, especially since the Obama Administration has chosen to follow a number of Bush precedents including the use of drones, keeping Gitmo open, prosecuting the war in Afghanistan, and the like,” said Paul JJ Payack, president and chief word analyst of GLM. “In the same manner, we have re-evaluated President Bush’s most (jn)famous sayings, misstatements and malapropisms to see which have best withstood the test of time.”

President Obama has had his share of linguistic miscue and foibles, but new word creation has centered on his surname: Obamamania, Obamacare, etc.

The rankings were nominated by language observers the world over and then ranked with the help of the Global Language Monitor’s algorithmic methodologies that tracks words and phrases in the print and electronic media, on the Internet, throughout the blogosphere, as well as new social media as they emerge.

Obama in Boston: “State of Grace” among his best orations

“Heal Our City” Service

Austin, Texas, April 18, 2013 — An emotional Barack Obama was at his best, once again, as the ‘Mourner-in-Chief’ at the Healing the City memorial service for victims of the Boston Marathon bombing on Thursday.

The President spoke in short crisp paragraphs, using expertly composed declarative sentences, shifting frequently  into imperative mood.

Two standard ‘easy-to-understand” English measurements both ranked among the highest ever scored by the President, similar to the Tuscon memorial service, and his Grant Park, ‘Yes, We Can’ victory speech.

The President’s words were dignified, stately, with many faith-related expressions, praising Boston as a world cultural center belonging to us all.

He singled out the three victims of the attack by name (Martin Richard, the eight-year old, with the  now-iconic smile, Krystle Campbell, who would have turn 30 this week, Lu Lingzi, the Chinese graduate student) as representative of the indomitable spirit typical of the commonwealth, city and the Boston Marathon.

The President concluded his oration quoting St Paul in the second book of  Timothy:  ”God has not given us the spirit of fear and timidity, but of power, love, and self-discipline.”

Obama ended with a solemn flourish praising the strength, resilience of the people, with the call to ‘finish the race’.

Paul JJ Payack

 

 

Top Tech Buzzwords Everyone Uses but Don’t Quite Understand (2013): ‘Big Data’ and ”Dark Data’

  

New top trending terms include:  Dark Data, Yottabytes, Heisenbug, 3-D printer, phablet, and presentism.


Austin, Texas, Weekend Release March 29-31, 2013 — ’Big Data’ and ‘Dark Data’ are the Most Confusing Tech Buzzwords of the Decade (thus far) according to the  The Global Language Monitor.  ’The Cloud’ slips to No. 3, followed by Yottabytes, and ‘The Next Big Thing”.   Rounding out the Top Ten are Heisenbug, 3-D Printer, Phablet, the acronym REST, and Web x.0 (replacing Web 2.0).
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Continuing as the most confusing acronym of the year, decade and now of the century:  SOA.
 
Gartner Big Data Analysis
Gartner Big Data Analysis

 

“High Tech buzzwords are now coming at us full speed from all corners as the ‘adorkable’ nerd is exiting the periphery — and is now is viewed as a societal asset,”   said Paul JJ Payack, president and Chief Word Analyst of the Global Language Monitor.   “New terms are bubbling forth at an ever increasing pace, driven in part, by the tremendous growth and accessibility of data.  Nowhere on the planet is this more evident than at SXSWi where the digital world intersects with those of music, film and pop culture.” 

The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, proprietary databases, as well as new social media as they emerge.  The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity.

The Most Confusing High Tech Buzzwords of the of the Second Decade of the 21st century, thus far (2010, 2011, 2012 and 2013) with commentary follow:

2013 Rank, Buzzword, Last Year’s rank
Big Data (1) — Soon Human Knowledge will be doubling every second.  ’Big’ does not begin to describe what’s coming at us. 
  1. Dark Data’ begins to emerge, though you might not have noticed it because … it is ‘Dark Data’   (New) – ‘Big’ has begun to spin off its own superlatives.
  2. The Cloud (2) — All that data has got to go somewhere.  Hint:  it’s neither your phone nor your tablet.
  3. Yottabytes (New) – Showing up on lots of technologists’ radar lately:  a quadrillion gigabytes.
  4. The Next Big Thing (3) — A cliche rendered ever more meaningless but still on everyone’s tongue.
  5. Heisenbug (New) – A bug that disappears when you try to detect it , finally making the list after a steady ascent over the last decade.
  6. 3-D Printer (New) – Watch this space.  They’ve been used in CAD design for years and science fiction for decades — but now they are impinging upon everyday life. 
  7. Phablet (New) – The Next Big Thing? The odds are against it since consumer goods tend to evolve into single-purpose appliances.
  8. REST (New) – Representational State transfer is slowly climbing its way up the list.
  9. Web X.0 (5) — Formerly Web 2.0, 3.0, etc.
  10. Higgs Boson (3, Decade) —   The Higgs Boson is a hypothetical massive scalar elementary particle predicted to exist by the Standard Model of particle physics. OK, let’s just call it the God Particle.  
  11. CERN (7)  –  On a two-year hiatus (sabbatical in academic parlance) after only one year of operation.  At least the Earth is on a short reprieve from being swallowed the black hole it might accidentally create. 
  12. Presentism (New) – The ‘presentism of constant pings’ is how its put.. 
  13. Solar Max (8) — 2013 is the Solar Max.  In the 1850s telegraph wires melted.  Best not to shuck off the hype here.
The Most Confusing Tech Acronym of THE CENTURY:  SOA (Service Oriented Architecture), continuing its acrnym of the year, decade and now century reign.
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For reference, here is the  first decade (2000-2009) of the 21st century.
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The Most Confusing High Tech Buzzwords of the first decade (2000-2009) of the 21st century with Commentary follow:
  1. HTTP — HyperText Transfer Protocol is used for HTML (HyperText Markup Language) files. Not to be confused with text on too much Starbucks.
  2. Flash — As in Flash Memory.  “Flash’  is easier to say than “ I brought the report on my EEPROM chip with a thin oxide layer separating a floating gate and control gate utilizing Fowler-Nordheim electron tunneling”.
  3. God Particle – The Higgs boson, thought to account for mass.  The God Particle has eluded discovery since its existence was first postulated some thirty years ago.
  4. Cloud Computing – Distributing or accessing programs and services across the Internet. (The Internet is represented as a cloud.)
  5. Plasma (as in plasma TV) — Refers less often to blood products than to a kind of television screen technology that uses matrix of gas plasma cells, which are charged by differing  electrical voltages to create an image.
  6. IPOD – What the Alpha Whale calls his personal pod.  Actually, Apple maintains that the idea of the iPod was from the film 2001: A Space Odyssey.  The origin of the word IPAD is a completely different story.
  7. Megapixel – Either a really large picture element (pixel) or a whole mess of pixels.  Actually, one million pixels (that’s a lotta pixels) OK, what’s a pixel? Computer-ese for picture element.
  8. Nano – Widely used to describe anything  small as in nanotechnology.   Like the word ‘mini’ which originally referred to the red hues in Italian miniature paintings, the word nano- is ultimately derived from the ancient Greek word for ‘dwarf’.
  9. Resonate – Not the tendency of a system to oscillate at maximum amplitude, but the ability to relate to (or resonate with) a customer’s desires.
  10. Virtualization – Around since dinosaurs walked the planet (the late ‘70s) virtualization now applies to everything from infrastructures to I/O.
  11. Solution — Ever popular yet still an amorphous description of high tech packages of hardware, software and service
  12. Cookie — Without cookies with their ‘persistent state’ management mechanism the web as we know it, would cease to exist.
  13. Robust — No one quite knows what it means, but it’s good for your product to demonstrate robustness
  14. Emoticon   A smiley with an emotional component (from emotional icon).  Now, what’s a smiley? :’)
  15. De-duping – Shorthand for de-duplication, that is, removing redundant data from a system.
  16. Green washing – Repositioning your product so that its shortfalls are now positioned as environmental benefits:  Not enough power?  Just re-position as energy-saving.
  17. Buzzword Compliant — To include the latest buzzwords in literature about a product or service in order to make it ‘resonate’ with the customer.
  18. Petaflop — A thousand trillion (or quadrillion) floating point operations per second   Often mistaken as a comment on a failed program by an animal rights’ group.
  19. Hadron – A particle made of quarks bound together by the strong force; they are either mesons (made of one quark and one anti-quark) or baryons (made of three quarks).
  20. Large Hadron Collider – The ‘atom smasher’ located underground outside Geneva.  Primarily built to re-create the conditions of creation, 1 trillionth of a second after the Big Bang.

Higher Education TrendTopper MediaBuzz Guide

Higher Education 2013

TrendTopper MediaBuzz

Top US Colleges and Universities for 2013

Handbook for Higher Education in the Internet Age


      

      MOOCs

      Fallout from Scandals

      Rankings Momentum

      Rankings Velocity

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Emancipate is the Top HollyWord for 2012

The Year in Film as Reflected in the English Language

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10th Annual Global Survey by the Global Language Monitor
Austin, Texas, February 27, 2012.   ‘Emancipate’ is the Top HollyWord of the 2012 season, according to the tenth annual global analysis by the Global Language Monitor.  At no. 2 is the numeric constant  π, followed by barricade, upside down, and interrogation enhancement.  Rounding out the top ten were czar, Argos, borderline, Franken-, and Elvish.
HollyWords
HollyWords of the Year Announced every Oscar Week

“In 2012, emancipate was a pervasive global theme represented in Lincoln, Django, and  Argo but also in smaller, documentary and Indy efforts the world over.   As Webster defines it, emancipate means ‘ to free from restraint, control, or the power of another”.  This certainly resonated with both the filmmakers–and the audiences, who turned out in record numbers this season”, said Paul JJ Payack, president and chief word analyst for the Global Language Monitor.    Each year, GLM announces the Top HollyWords after the Oscars at the conclusion of the awards season.  The 85th Annual Academy Awards ceremony was held at the Dolby Theatre in Hollywood, California with Seth MacFarlane as host.

The Top Hollywords of the 2012 season with commentary follow.
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Rank / Word or Phrase / Commentary
  1. Emancipate (Lincoln, Django, Argo) — Webster says ‘to free from restraint, control, or the power of another’.
  2. Pi  (Life of Pi) — As the title character would later explain:  3.1415926535 8979323846 2643383279 5028841971 6939937510, et cetera
  3. Barricade (Les Miserables) — In the original French barricade referred to a barrel. In actual history, the were swept away in days, or even hours.
  4. Upside Down (Flight) — Mortgages are ‘upside down’, houses are ’upside down’, investments are ’upside down’, but some times airplanes are actually ’upside down’.
  5. Interrogation Enhancement (Zero Dark Thirty) — As defined by international treaty:  any act by which severe pain or suffering, whether physical or mental, is intentionally inflicted.
  6. Czar (Anna Karenina) – The word Czar is derived from the ancient Roman title, Caesar, as is Kaiser
  7. Argos (Argo) — An actual movie named after an actual script named after the mythical Jason, the Argonauts, and his ship.
  8. Borderline (Silver Linings Playbook) — Personality, sanity, polarity, and that’s just the first scene.
  9. Franken- (as a prefix)  (Frankenweenie) — In the 21st century, the prefix Franken- has become a shorthand for human-generated catastrophes.
  10. Elvish (The Hobbit) —  Their original language lost to history, Hobbits were first encountered speaking a Mannish tongue learned from humans
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GLM used NarrativeTracker 2.0 for this analysis.  NT2.0 is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media, as well as new media sources, as they emerge.
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Previous Top HollyWord Winners include:
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2011        Silence – Silent movies, (the Artist), a wife’s silence (Descendants), a father’s silence (Extremely Loud), the silence among the trenches of WWI (Warhorse).
2010       Grit:  firmness, pluck, gritty, stubborn, indomitable spirit, courageous, and brave perseverance.
2009       ‘Pandora’ from Avatar
2008       “Jai Ho!” Literally ‘Let there be Victory’ in Hindi from Slumdog Millionaire
2007      “Call it, Friendo,” from No Country for Old Men
2006       “High Five!!! It’s sexy time!”  from Borat!
2005       ‘Brokeback’ from Brokeback Mountain
2004      “Pinot” from Sideways
2003      ‘Wardrobe malfunction’ from Super Bowl XXXVIII

Top Trending Words of 2013, Spring Update

Kate’s Royal Offspring, Crazy New Weather Term, and Pontiff

Spring Update

AUSTIN, Texas March 13, 2013 – The Spring outlook for the Top Trending Words of 2013 include words related to:   Kate’s Royal Offspring,  Near-Earth Objects including Comets, asteroids and/or meteors,  Nukes (rogue or otherwise), a fascinating Internet meme (or two), China continuing in it role as the world’s economic engine, an unknown technical buzzword that will seemingly spring out of nowhere (ala #hashtag), and various catastrophic scenarios with names containing the prefix  franken- or the suffix - pocalypse 

This is according to current word trends in global English being tracked by the Global Language Monitor.  In December, Austin, Texas-based GLM announced that ‘ Apocalypse’ was the Top Word, ‘Gangnam Style’ the Top Phrase; and ‘Newtown’ and Mala the Top Names of 2012 in its  annual global analysis of the English language.

“The year 2013 looks to be another vibrant year for the English language with word creation again driven by events both scheduled and unanticipated,” said Paul JJ Payack, President and Chief Word Analyst of GLM.  ”With 1.83 billion speakers and a new word created every 98 minutes or so, clever, interesting, and creative neologisms inevitably appear — and now from any point on the planet.”

To see the Top Words of 2012, go here.

The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2013 estimate).
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Top Trending Words of 2013, Spring Update,

  1. Royal Birth — Come July, the opening ceremony of the 2012 Olympics will look like a garden party compared to the ensuing hubbub over the Royal Birth.
  2. Crazy New Weather Term — Derecho? Haboob? SuperStorm? As changes due to global warming become more pronounced, terms are emerging from the meteorologist’s jargon trove.
  3. -alypse — Top trending suffix on the list.  Engenders the creation of catastrophic-related, apocalyptic  terms.
  4. Pontiff — 1.2 Billion Catholics tweeting “The pontiff is dead (has resigned);  long live the Pontiff!”
  5. Global Warming – Perennially a Top Five Word (when matched with Climate Change), on top of mind to millions around the planet.
  6. Globe Circulating Meme — Probably surpassing  the Angelina Jolie Leg meme that resulted from her dramatic stance at the 2012 Oscars.
  7. MOOCs — Massive Online Open Courses.  What’s a decent student:teacher ratio when there 170,000 students in one course
  8. Sustainable — Top Word of the Year in 2006 affecting the language in ever more aspects and senses.
  9. Franken — Top trending prefix on the list. Expanded in meaning to include any human-instigated or -influenced natural disaster.
  10. Comet — Replacing Near-Earth Asteroid:  Yet another year, another celestial object, this comet may be the brightest in a thousand years (late ’13 rendezvous.)
  11. Twitflocker — Our annual stand-in  The Next Big Thing in technology.
  12. Debt — The debt bomb inflicts ever more ‘collateral damage’ upon the Western democracies.
  13. Solar max — 2013 is the actual peak of the 11-year sunspot cycle; in 1854 solar storms melted telegraph wires.
  14. Rogue nukes — Iran and North Korea will be the focus of attention here
  15. Euro- — The prefix will be used for any number of terms, few (if any) favorable.
  16. China Rising — The Sun has not yet set on its economic expansion

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GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time.   NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic global media, as well as new social media sources as they emerge.

About the Global Language Monitor

Austin, Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. Since 2003, GLM has launched a number of innovative products and services monitoring the Internet, the blogosphere, social media as well as the top print and electronic media sites.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.


Top Ten Reasons North Korean May Have Selected Austin as a Strategic Target

Austin, Texas, Weekend Release March 29-31, 2013 —  Since Austin, Texas is the home of the Global Language Monitor, we thought that we would shed some light on why Kim Jong Un might consider Austin a strategic target.
  1. A secret scholar of Middle English when the word wyrd (weird) meant fated.  Hence, the ‘Keep Austin Weird’ slogan actually means ‘Keep Austin Fated’.  Not good.
  2. Has a secret fear of endangered salamanders.
  3. Is really upset that the University of Texas and Texas A&M discontinued their ancient (and storied) football rivalry.
  4. So many Californians have migrated to Texas in the last few years that his NK advisers concluded that Austin was part of Cali.
  5. Mistook Austin for Dallas, one of the great fears of the Austinites.
  6. Has a strange aversion to hippie cowboys.
  7. Was not invited to a football tryout for Mack Brown’s UT squad.
  8. Heard that the Texas Capital is taller than that of the US.
  9. Fears Texas Governor Rick Perry as an adversary in his conquest for world domination.
  10. Figures that destroying Willie Nelson’s Armadillo World Headquarters will raise his world standing.

The Editors

‘London’ is the Top Fashion Buzzword for 2013

First time a city has topped the ranking

The Sixth Annual Analysis by the Global Language Monitor

New York, February 21, 2013 –  The city of London has been named the Top Fashion Buzzword for 2013, in the Global Language Monitor’s sixth annual ranking. London breaks the two year chart topping by the Duchess of Cambridge.  London bested ‘high slits’ the look popularized by Angelina Jolie’s dramatic stance at the 2012 Oscars, followed by Textures, Nail Art, Top Knots. Leather,  Wedge Sneakers, Peek-a-boo,  Statement Sunglasses, and Au Natural rounded out the top ten. “It may come as a surprise to some that the former Kate Middleton does not top the Top Fashion Buzzwords list this year. After all  Kate lit the headlines for everything she wore (and even more so when forgetting to don her frocks).  However, she could not overcome the fashion behemoth she helped create:  London,” said Bekka Payack, Manhattan-based Fashion Director for GLM. “This season will serve to further liberate women the world over to dress fashionably, in any way these choose.”

  1. London — With the the Global Fashion Crown two years running, the Olympics, Kate Middleton, Stella McCartney, Kate Moss and a cast of thousands (even the flamboyant Boris Johnson, nothing has proven more worthy than London Town.
  2. High Slits – Angelina Jolie’s dramatic stance at the 2012 Academy Award ceremony was the largest meme ever tracked. thereafter high slits abound.
  3. Textures — For the fashion conscious it’s the feel and not just the look.
  4. Nail Art — Observing today’s nail art is akin to taking a stroll through MoMA, with the works in miniature.
  5. Top knots and fun buns — Hair buns have evolved from granny’s convenience to a post-Modern fashion statement.
  6. Leather — Everything and everywhere, including socks, pants, jackets, shirts, and various ‘unmentionables’.
  7. Wedge sneakers  – Chuck your oh-so-retro Chuck Taylors, wedge sneakers are now the thing.
  8. Peek-a-boo — Apparently, the catwalks have gotten the CBS Emmy memo — and peek-a-boo fashion abounds.
  9. Statement Sunglasses — All of a sudden, Google’s ‘enhanced reality ‘ sunglasses  are demur by catwalk standards.
  10. Au Natural – In the buff now has a much sought after ‘royal warrant’ directly from the Duchess of Cambridge.
  11. First Knuckle Rings —  Every few hundred years first knuckle rings return to the fashion forefront.
  12. Baby Bumps — First saw life with the ‘More Demi Moore’ Vanity Fair Cover in ’91.  Now a fashion statement.
  13. Blocking —  Fabric and Texture blocking; not just color blocking this time around
  14. Prints — Start with postage stamps and follow through to zig-zags, paisleys, and even stripes.
  15. Children as Fashion Accessories — Nothing new here but becoming ever more prominent in Tinsel Town.

Each autumn, the Global Language Monitor ranks the Top Global Fashion Capitals.  In 2012, London maintained its dominance over New York City as the Top Global Fashion Capital.  Following London and New York were Barcelona, Paris, and Madrid.  Rome, Sao Paulo, Milano, Los Angeles, and Berlin rounded out the top ten.

Data Is All Around Us

How We See Data

Everywhere we go we see something that has to do with data, statistics, numbers and the technology that assists. On Languagemonitor.com , there are articles upon articles full of data and statistics that go along with what is happening in the world. If we click on the "disasters" tab, we will see that based on the NarrativeTrackers analysis, the casualties from the Japan Tsunami were estimated to reach 25,000 to 50,000 or more. They used data, numbers and statistics to figure out this data, were they right? Another interesting article is in the top words of 2012. These words were China, Europe, The Election, Kate, Deficit, Global Warming, Derecho, Olympiad, Cern, Rogue Nukes, Near-Earth Asteroid, Arab SPring, Bak'tun, Solar Max, Hen and Obesogenic. Based on statistics, those were the 16 top trending words in 2012. What will the top trending words be in 2014? Maybe they will give us a new analysis.

The Global Language Monitor

Statistics & Analysis

If you know anything about a casino, you know that it is all based on numbers and probabilities, sometimes luck. If you want to get into the live action of watching those numbers rise and making money off of the data, check out the cosmikcasino.com affiliate. On that website, you will be able to become a part of the action by promoting their products and making money based off of how many customers you bring on to your site. Affpower's expert team of marketers will make sure the brand you are promoting is seen across the world. The more customers you bring in, the more money you are going to make. So, keep an eye on those analytic reports and watch your numbers closely. You have the choice to promote one or both of their products. If you feel like you can keep up with both, it may make you win big with commissions. 
To understand data and how it works can seem quite difficult, but if you read some of the interesting articles on languaemonitor.com, you may be able to understand a little better how data and technology are a part of each other and how they go hand in hand. Data is used for everything, and it is time for us to become more aware of how and when it is used.

 

Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013

MIT takes Top Honors from Harvard, Again; Public Universities edge Privates in Top 25

  • Volatility increases as consumers presented with more choices
  • Game-changers include Internet schools, for-profit institutions, and regional stars.
  • MOOCs begin having Influence
  • SAT reporting scandals have impact
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Austin, Texas, January 30, 2013 – For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities.  This is the second time that a technical institute has topped the rankings.  Following MIT and Harvard were

Released April 2, 2014
New Guide Released April 2, 2014

Columbia University; Stanford University; and the University of California, Berkeley up nine spots and moving into the Top Ten.  Rounding out the Top Ten were Yale; the University of Chicago (which slipped four spots); the University of Texas, Austin; Cornell and Princeton.

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The University of California, Berkeley took top public university honors making a huge move back into the Top Ten.  Some 13 of the Top 25 are now public universities.  The University of Minnesota gained 15 spots up to No. 20, while Wisconsin and Michigan dropped 11 and 12 spots respectively. There have now been four different schools taking the top spot in the last six years:  Harvard, Michigan, Wisconsin, and MIT.
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The University of California, Berkeley took top public university honors making a huge move back into the Top Ten.  Some 13 of the Top 25 are now public universities.  The University of Minnesota gained 15 spots up to No. 20, while Wisconsin and Michigan dropped 11 and 12 spots respectively.
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“The higher education world is in the midst of a major upheaval that has only begun to sort itself out. You can’t have institutions of the stature of MIT, Berkeley and Texas give away their product for free, or millions of students opt for on-line schools or educations provided by for-profit organizations — and not record significant change.  This is all part of the globalization (and democratization) of higher ed.  In fact you need a seismograph to better understand the shifting of the tectonic plates of education, once long thought stable,” said Paul JJ Payack, president and Chief Word Analyst of GLM.  
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The rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. This is the eighth TrendTopper MediaBuzz ranking over the preceding six years; the rankings are conducted every nine months.  There have now been four different schools taking the top spot in the last six years:  Harvard, Michigan, Wisconsin, and MIT.
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To read about all Top Universities and Colleges continue reading here.
To see the Top Public Universities, go here.
To see the Top Private Universities, go here.
To see the Top Engineering Institutions, go here.
To see the Top Religion-related Universities, go here.
To see the Top Public Colleges, go here.
To see the Top Private Colleges, go here.
To see the Top Military/Service Academies, go here.
To see the Art/Design/Music Schools, go here.
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Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
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The figure below shows the Top Universities and their rank in  2012.
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2013 Top Universities 2012
1 Massachusetts Institute of Technology 1
2 Harvard University 2
3 Columbia University 4
4 Stanford University 8
5 University of California, Berkeley 14
6 Yale University 9
7 University of Chicago 3
8 University of Texas, Austin 10
9 Cornell University 6
10 Princeton University 15
11 University of Pennsylvania 12
12 Ohio State University, Columbus 16
13 University of Washington 11
14 University of California at Los Angeles 7
15 New York University 20
16 University of Wisconsin, Madison 5
17 Virginia Tech 19
18 University of California, Davis 17
19 University of California, San Diego 22
20 University of Minnesota 35
21 Georgia Institute of Technology 23
22 Johns Hopkins University 24
23 University of North Carolina, Chapel Hill 28
24 Duke University 21
25 University of Michigan,  Ann Arbor 13
25 Boston College 26
26 University of Illinois—Urbana,  Champaign 34
27 University of Phoenix 38
28 Purdue University 42
29 University of Georgia 27
30 University of Southern California 32
31 Michigan State University 40
32 University of Virginia 25
33 Boston University 29
34 Northwestern University 31
35 Georgetown University 25
36 University of Iowa 44
37 University of Pittsburgh 33
38 George Washington University 30
39 Pennsylvania State University 50
40 Texas A&M University 47
41 Rutgers, the State University of NJ 57
42 University of Notre Dame 53
43 University of Colorado, Boulder 58
44 Indiana University, Bloomington 18
45 University of Miami 37
46 Florida State University
47 Washington University in St. Louis 66
48 Brown University 36
49 University of California, Irvine 43
50 University of Oregon 60
51 Carnegie Mellon University 45
52 Syracuse University 49
53 California Institute of Technology 41
54 Central Michigan University
55 University of South Carolina,  Columbia 70
56 University of California, Santa Barbara 39
57 Vanderbilt University 46
58 University of Missouri, Columbia 54
59 George Mason University
60 Oregon State University
61 Tufts University 71
62 University of Rochester 51
63 University of Maryland, College Park 48
64 Iowa State University 56
65 Auburn University 64
66 University of Massachusetts, Amherst 62
67 University of Arizona 79
68 University of California, Santa Cruz 52
69 University of California, Riverside 55
70 American University 107
71 Emory University 59
72 University of Florida 61
72 Missouri U. of Science and Technology 78
73 Dartmouth College 72
74 University of Delaware 65
75 University of Kentucky 68
76 Case Western Reserve University 67
77 University of Tennessee 69
78 Rice University 72
79 Loyola University Maryland 154
80 Loyola University, Chicago 90
81 Northeastern University 74
82 Tulane University 86
83 Clemson University 137
84 Howard University 88
85 Baylor University 73
86 Fordham University 83
87 Southern Methodist University 87
88 Stony Brook University 117
89 Miami University, OH 92
89 Villanova University 89
90 Drexel University 93
91 Kansas University 77
92 University of Denver 94
93 University of Oklahoma 82
94 Wake Forest University 76
95 University of New Hampshire 105
96 Rensselaer Polytechnic Institute 97
97 DePaul University 102
98 Rochester Inst. of Technology 108
99 Marquette University 95
100 CUNY-Hunter College 139
101 Arizona State University 84
102 College of William and Mary 96
102 James Madison University 101
103 Santa Clara University 103
104 Brandeis University 99
105 University of San Francisco 175
106 Brigham Young University, Provo 63
107 Lehigh University 91
108 Hofstra University 115
109 CUNY-Baruch 139
110 CUNY-Queens 119
111 University of Arkansas 111
112 Texas Christian University 98
113 University of San Diego 113
114 Liberty University 114
115 St. Mary’s College of California 112
116 University of Alabama 110
117 Catholic University of America 116
118 Pepperdine University 128
119 Illinois Institute of Technology 123
120 University of Dayton 100
121 CUNY-Brooklyn 135
122 North Carolina State University, Raleigh 80
123 St. Louis University 118
124 Seattle University 141
125 University of the Pacific 136
126 Ithaca College 142
127 University at Buffalo—SUNY 169
128 Texas State U,  San Marcos 133
129 Loyola University New Orleans 134
130 Binghamton– SUNY 145
131 Towson University 124
132 Colorado State University 104
133 St. Joseph’s University 132
134 Chapman University 151
135 University of Vermont 81
136 Creighton University 122
137 Kansas State University 106
138 Loyola Marymount University 153
139 Yeshiva University 129
139 Cal Poly—San Luis Obispo 172
140 Butler University 131
141 Californis State U, Long Beach 125
142 Drake University 130
143 Washington State University 102
144 Emerson College 149
145 University of Tulsa 152
146 Tuskegee University 85
147 St. Catherine University 121
148 Providence College 127
149 New Jersey Institute of Technology 157
150 Quinnipiac University 155
151 Clark University 146
152 Gonzaga University 138
153 Capella University 147
154 Montclair State University 144
155 Rollins College 198
156 Walden University 140
157 Embry-Riddle Aeronautical U. 163
158 Xavier University of Louisiana 181
159 Kaplan University 126
160 Stevens Institute of Technology 148
161 Colorado School of Mines 150
162 Stetson University 165
163 Bradley University 162
164 Morgan State University 177
165 Iona College 178
166 Manhattan College 158
167 Worcester Polytechnic Institute 120
168 The Citadel 167
169 St. Mary’s University of San Antonio 188
170 Rowan University 121
171 Elon University 161
172 Abilene Christian University 170
173 Valparaiso University 171
174 Simmons College 182
175 Fairfield University 174
176 Michigan Technological University 180
177 St. Johns University, NY 143
178 Xavier University 89
179 University of Connecticut 75
180 Clarkson University 173
181 University of Dallas 185
182 Truman State University 109
183 University of Scranton 179
184 College of Charleston 190
185 Bentley University 168
186 Evergreen State 192
187 Mills College 160
188 Oral Roberts University 187
189 Hamline University 207
190 Florida A&M University 193
191 Springfield College 186
192 Rider University 176
193 Roger Williams University 95
194 Wagner College 194
195 Sacred Heart University 183
196 Ramapo College 189
197 University of Redlands 156
198 Western Governors University 184
199 Alfred University 196
200 John Carroll University 164
201 University of Portland 195
202 Augsburg College 210
203 Manhattanville College 204
204 Baldwin – Wallace College 199
205 University of Mary Washington 202
206 CUNY-City College 166
207 University of Mary Hardin-Baylor 191
208 St Edward’s University 197
209 Rose-Hulman Institute of Technology 159
210 Hood College 208
211 University of Northern Iowa 205
212 Dillard University 200
213 St. Bonaventure University 206
214 LaSalle University 203
215 Whitworth University 209


Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
 ”
This is the second major ranking to be released since the Penn State scandal.  In the previous TTMB rankings 3.42% of citations had some association with the scandal.  In this survey, scandal-related citations crept up to 6.8%.   Penn State’s ranking had been on an upswing since since the success of their identity campaign in 2010.  Since peaking in the Top 20 in 2011, Penn State fell to No. 51 in the immediate aftermath of the scandal in 2012.  Penn State’s has now recovered to its current position at No. 39, which suggests that its reputation is still suffering the effects of the Sandusky scandal.
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Emory in the university rankings and Claremont McKenna in the college rankings each had SAT misrepresentations made public since the last survey.  Both fell in the rankings.  Emory fell from No. 59 to No. 71.  Claremont McKenna fell more dramatically from No. 33 to No. 75 in the College Rankings. Of course, it is open to question whether or not their drops were a direct result of their reported improprieties.
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Top Colleges
For the second year in a row, Richmond topped the college rankings, followed by Bucknell, up two spots.   The rest of the Top 25 underwent significant changes.  No. 3 West Point, No. 4 Wellesley, and No. 5 the School of the Art Institute of Chicago (SAIC), made strides of sixteen, eight and twelve respectively.  Middlebury and Vassar broke into the Top Ten with gains of six and 11 spots, respectively, while Babson jumped 16 spots and Navy gained 11.  Other top movers included RISD, Swarthmore, Lafayette, Bard, Dickinson, and VMI, which all made double-digit moves into the Top 25, with RISD moving up some 21 spots and Dickinson some 34.
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Reflecting the healthy distribution of “Little Ivies” across the national landscape, Richmond is the sixth  different college to take the top spot since these rankings began, which now have been represented by the South (Richmond and Davidson), the West (Colorado College), the East (Williams and Wellesley College) and the Midwest (Carleton College).  Wellesley was (and remains) the only women’s college to top a general college ranking.
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Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
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The figure below shows the Top Colleges and their rank in  2012.

2013 Top Colleges Overall Ranking 2012
1 University of Richmond 1
2 Bucknell University 4
3 United States Military Academy 19
4 Wellesley College 12
5 School of the Art Institute of Chicago 17
6 Amherst College 6
7 Williams College 2
8 Middlebury College 14
9 Vassar College 20
10 Pratt Institute 10
11 Babson College 27
12 The Cooper Union 9
13 United States Naval Academy 24
14 Bowdoin College 22
15 Occidental College 13
16 Rhode Island School of Design 37
17 Swarthmore College 26
18 Lafayette College 30
19 Oberlin College 8
20 Bard College 43
21 Colgate University 11
22 Dickinson College 56
23 Virginia Military Institute 36
24 Barnard College 28
25 Pomona College 18
26 Reed College 40
27 Davidson College 16
28 Grinnell College 86
29 Trinity Washington University 111
30 Hamilton College 25
31 Union College 5
32 Gustavus Adolphus 52
33 Spelman College 83
34 Gettysburg College 71
35 Morehouse College 41
36 Washington and Lee University 63
37 Carleton College 23
38 Trinity College 29
39 Bryn Mawr College 42
40 Kenyon College 61
41 United States Air Force Academy 35
42 Skidmore College 77
43 Mount Holyoke College 51
44 Drew University 59
45 The Juilliard School 15
46 Bates College 69
47 Colby College 54
48 Smith College 3
49 DePauw University 67
50 Knox College 82
51 Haverford College 53
52 Flagler College 118
53 Sweet Briar College 179
54 St. Michael’s College 101
55 Wesleyan University 34
56 Willamette University 81
57 Siena College 72
58 Westminster College 168
59 Bethune-Cookman University 76
60 Macalester College 57
61 Denison University 79
62 Centre College 104
63 University of Puget Sound 97
64 College of the Holy Cross 50
65 Furman University 58
66 St. Olaf College 78
67 Rhodes College 126
68 Messiah College 90
69 Berklee College of Music 154
70 Hobart William Smith College 68
71 St Lawrence University 64
72 Wheaton College IL 103
73 Linfield College 125
74 St. John’s College, MD 138
75 Claremont McKenna College 33
76 Sarah Lawrence College 93
77 Ohio Northern University 89
78 Beloit College 94
79 Guilford College 39
80 College of Wooster 200
81 Birmingham Southern College 145
82 Elmira College 147
83 Ohio Wesleyan University 49
84 Stonehill College 131
85 Colorado College 7
86 Oklahoma Baptist College 136
87 Hampden – Sydney College 130
88 Muhlenberg College 109
89 San Francisco Art Institute 112
90 Hillsdale College 98
91 Presbyterian College 80
92 High Point University 105
93 University of the Arts, PA 102
94 Whitman College 106
95 California Institute of the Arts 119
96 Cornell College 107
97 Calvin College 60
98 Allegheny College 113
99 Coe College 133
100 Fisk University 96
101 Randolph College, Macon 100
102 California College of the Arts 146
103 Berea College 176
104 Wittenberg University 124
105 Goucher College 114
106 Whittier College
107 Wheaton College, MA 151
108 Florida Southern College 117
109 Harvey Mudd College 73
110 Wofford College 129
111 Lake Forest College 137
112 Grove City College
113 Carthage College 149
114 Moravian College 134
115 Illinois Wesleyan University 108
116 Milwaukee School of Engineering 84
117 Albion College 116
118 SUNY—Purchase 55
119 Susquehanna University 152
120 Kalamazoo College 123
121 St. Mary-of-the-Woods College 38
122 Wabash College 120
123 Agnes Scott College 141
124 Ripon College 144
125 SUNY—Geneseo 169
126 Bennington College 140
127 Augustana College IL 66
128 Marietta College 132
129 Earlham College 128
130 Scripps College 85
131 Elizabethtown College 165
132 Hendrix College 158
133 Albright College
134 McDaniel College
135 Hood College 177
136 Juniata College 163
137 US Coast Guard Academy 75
138 Ursinus College 127
139 Adrian College 150
140 Boston Conservatory 153
141 Lebanon Valley College 157
142 Pitzer College 122
143 Transylvania University 92
144 Endicott College 155
145 Loras College IA 148
146 Lewis and Clark College 175
147 Sewanee—University of the South 143
148 Lawrence University 46
149 Westmont College 182
150 New England Conservatory of Music 180
151 South Dakota School of Mines 173
152 Goshen College
153 Hartwick College 164
154 San Francisco Conservatory of Music 174
155 St. Mary’s College, IN 159
156 Elizabeth City State University 189
157 Curtis Institute of Music 183
158 Hampshire College 48
159 Morningside College, IA 178
160 University of North Carolina School of the Arts 167
161 Augustana College, SD 88
162 Franklin and Marshall College 171
163 Hollins University, VA 185
164 Eastern Mennonite University
165 University of Minnesota, Morris 186
166 Buena Vista University 135
167 Cleveland Institute of Music 156
168 Connecticut College 44
169 McMurry University, TX 181
170 New College of Florida 192
171 Fashion Institute of Technology 31
172 Bethel College, IN 87
173 College of St. Benedict/St. John University 110
174 Southwestern University 47
175 Ouachita Baptist University 188
176 Wells College
177 Hanover College, IN 160
178 Minneapolis College of Art and Design 62
179 SUNY College of Technology, Alfred 70
180 United States Merchant Marine Academy 197
181 College of New Jersey 184
182 United States Coast Guard Academy 172
183 School of Visual Arts 32
184 Austin College 196
185 Olin College 162
186 Millsaps College 170
187 Erskine College 91
188 Bard College at Simon’s Rock 190
189 Howard Payne University 194
191 Berry College 193
192 LaGrange College, GA 199
193 Emory and Henry College
194 St. John’s College, NM 191
195 Concordia University Texas 45
196 Lenoir-Rhyne University 142
197 St. Michael’s College 187
198 Washington and Jefferson College 198
199 University of the Ozarks 161
200 Corcoran College of Art and Design 139
201 Eugene Lang College of New School U. 195
.
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Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand.  Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin.  TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements.  The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months.  The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor

Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

 

Top US Public Universities for 2013 by TrendTopper MediaBuzz

 

This data supplements the earlier announcement of Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013 by the Global Language Monitor.

Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.

Big Ten picks up three of the Top Ten spots

University of California, Berkeley tops all public universities followed by the University of Texas, Austin; Ohio State, Columbus; the University of Washington; and UCLA.   Rounding out the Top Ten were the University of Wisconsin, Madison; Virginia Tech; the University of California, Davis; the University of California, San Diego; and the University of Minnesota.

The University of California, Berkeley took top public university honors making a huge move back into the Top Ten.  Some 13 of the Top 25 are now public universities.  The University of Minnesota gained 15 spots up to No. 20, while Wisconsin and Michigan dropped 11 and 12 spots respectively. There have now been four different schools taking the top spot over eight rankings in the last six years, two public and two private:  Harvard, Michigan, Wisconsin, and MIT.

The following details the Top US Public Universities for 2013 by TrendTopper MediaBuzz.

Rank, University, Overall Ranking

1

University of California, Berkeley

5

2

University of Texas, Austin

8

3

Ohio State University, Columbus

12

4

University of Washington

13

5

University of California at Los Angeles

14

6

University of Wisconsin, Madison

16

7

Virginia Tech

17

8

University of California, Davis

18

9

University of California, San Diego

19

10

University of Minnesota

20

11

Georgia Institute of Technology

21

12

University of North Carolina, Chapel Hill

23

13

University of Michigan, Ann Arbor

25

14

University of Illinois—Urbana, Champaign

26

15

Purdue University

28

16

University of Georgia

29

17

Michigan State University

31

18

University of Virginia

32

19

University of Iowa

36

20

University of Pittsburgh

37

21

Pennsylvania State University

39

22

Texas A&M University

40

23

Rutgers, the State University of NJ

41

24

University of Colorado, Boulder

43

25

Florida State University

46

25

Indiana University, Bloomington

44

26

University of California, Irvine

49

27

University of Oregon

50

28

Central Michigan University

54

29

University of South Carolina, Columbia

55

30

University of California, Santa Barbara

56

31

University of Missouri, Columbia

58

32

George Mason University

59

33

Oregon State University

60

34

University of Maryland, College Park

63

35

Iowa State University

64

36

Auburn University

65

37

University of Massachusetts, Amherst

66

38

University of Arizona

67

39

University of California, Santa Cruz

68

40

University of California, Riverside

69

41

University of Florida

72

42

Missouri U. of Science and Technology

72

43

University of Delaware

74

44

University of Kentucky

75

45

University of Tennessee

77

46

Clemson University

83

47

Stony Brook University

88

48

Miami University, Ohio

89

50

Kansas University

91

51

University of Oklahoma

93

52

University of New Hampshire

95

53

CUNY-Hunter College

100

54

Arizona State University

101

55

College of William and Mary

102

56

James Madison University

102

57

CUNY-Baruch

109

58

CUNY-Queens

110

59

University of Arkansas

111

60

University of Alabama

116

61

CUNY-Brooklyn

121

62

North Carolina State University, Raleigh

122

63

University at Buffalo—SUNY

127

64

Texas State U, San Marcos

128

65

Binghamton—SUNY

130

66

Towson University

131

67

Colorado State University

132

68

University of Vermont

135

69

Kansas State University

137

70

Cal Poly—San Luis Obispo

139

71

California State U, Long Beach

141

72

New Jersey Institute of Technology

149

72

Washington State University

143

73

Montclair State University

154

74

Colorado School of Mines

161

75

Morgan State University

164

76

The Citadel

168

77

Rowan University

170

78

Michigan Technological University

176

79

University of Connecticut

179

80

Truman State University

182

81

College of Charleston

184

82

Evergreen State

186

83

Florida A&M University

109

84

Ramapo College

196

85

University of Mary Washington

205

86

CUNY-City College

206

87

University of Northern Iowa

211

.
Click on this link  “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand.  Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin.   TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements.  The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months.  The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor

Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

Top Private US Universities 2013

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Austin, Texas, February  11, 2013 – For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities by the Global Language Monitor.  This is the second time that a technical institute has topped the rankings.
In the Private University category,  MIT and Harvard were followed by Columbia University; Stanford University; Yale; the University of Chicago (which slipped four spots); Cornell;  Princeton, the University of Pennsylvania; and NYU.   There are 130 private universities in the category.

The University of California, Berkeley took top public university honors making a huge move back into the Top Ten.  Some 13 of the Top 25 are now public universities.  The University of Minnesota gained 15 spots up to No. 20, while Wisconsin and Michigan dropped 11 and 12 spots respectively. There have now been four different schools taking the top spot in the last six years:  Harvard, Michigan, Wisconsin, and MIT.

The University of California, Berkeley took top public university honors making a huge move back into the Top Ten.  Some 13 of the Top 25 are now public universities.  The University of Minnesota gained 15 spots up to No. 20, while Wisconsin and Michigan dropped 11 and 12 spots respectively.
.
Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
The following lists the Top Private Universities for 2013:
Private Rank, Overall Rank 2013, Institution, 2012 Overall Rank
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Private Rank Overall 2013 Top Private 2012
1 1 Massachusetts Institute of Technology 1
2 2 Harvard University 2
3 3 Columbia University 4
4 4 Stanford University 8
5 6 Yale University 9
6 7 University of Chicago 3
7 9 Cornell University 6
8 10 Princeton University 15
9 11 University of Pennsylvania 12
10 15 New York University 20
11 22 Johns Hopkins University 24
12 24 Duke University 21
13 25 Boston College 26
14 27 University of Phoenix 38
15 30 University of Southern California 32
16 33 Boston University 29
17 34 Northwestern University 31
18 35 Georgetown University 25
19 38 George Washington University 30
20 42 University of Notre Dame 53
21 45 University of Miami 37
22 47 Washington University in St. Louis 66
23 48 Brown University 36
24 51 Carnegie Mellon University 45
25 52 Syracuse University 49
25 53 California Institute of Technology 41
26 57 Vanderbilt University 46
27 61 Tufts University 71
28 62 University of Rochester 51
29 70 American University 107
30 71 Emory University 59
31 73 Dartmouth College 72
32 76 Case Western Reserve University 67
33 78 Rice University 72
34 79 Loyola University Maryland 154
35 80 Loyola University, Chicago 90
36 81 Northeastern University 74
37 82 Tulane University 86
38 84 Howard University 88
39 85 Baylor University 73
40 86 Fordham University 83
41 87 Southern Methodist University 87
42 89 Villanova University 89
43 90 Drexel University 93
44 92 University of Denver 94
45 94 Wake Forest University 76
46 96 Rensselaer Polytechnic Institute 97
47 97 DePaul University 102
48 98 Rochester Inst. of Technology 108
49 99 Marquette University 95
50 103 Santa Clara University 103
51 104 Brandeis University 99
52 105 University of San Francisco 175
53 106 Brigham Young University—Provo 63
54 107 Lehigh University 91
55 108 Hofstra University 115
56 112 Texas Christian University 98
57 113 University of San Diego 113
58 114 Liberty University 114
59 115 St. Mary’s College of California 112
60 117 Catholic University of America 116
61 118 Pepperdine University 128
62 119 Illinois Institute of Technology 123
63 120 University of Dayton 100
64 123 St Louis University 118
65 124 Seattle University 141
66 125 University of the Pacific 136
67 126 Ithaca College 142
68 129 Loyola University New Orleans 134
69 133 St. Joseph’s University 132
70 134 Chapman University 151
71 136 Creighton University 122
72 138 Loyola Marymount University 153
72 139 Yeshiva University 129
73 140 Butler University 131
74 142 Drake University 130
75 144 Emerson College 149
76 145 University of Tulsa 152
77 146 Tuskegee University 85
78 147 St. Catherine University 121
79 148 Providence College 127
80 149 New Jersey Institute of Technology 157
81 150 Quinnipiac University 155
82 151 Clark University 146
83 152 Gonzaga University 138
84 153 Capella University 147
85 155 Rollins College 198
86 156 Walden University 140
87 157 Embry-Riddle Aeronautical U. 163
88 158 Xavier University of Louisiana 181
89 159 Kaplan University 126
89 160 Stevens Institute of Technology 148
90 162 Stetson University 165
91 163 Bradley University 162
92 165 Iona College 178
93 166 Manhattan College 158
94 167 Worcester Polytechnic Institute 120
95 169 St. Mary’s University of San Antonio 188
96 170 Elon University 161
97 171 Abilene Christian University 170
98 172 Valparaiso University 171
99 173 Simmons College 182
100 174 Fairfield University 174
101 175 St Johns University NY 143
102 177 Xavier University 89
102 178 Clarkson University 173
103 180 University of Dallas 185
104 181 University of Scranton 179
105 183 College of Charleston 190
106 184 Bentley University 168
107 185 Mills College 160
108 187 Oral Roberts University 187
109 188 Hamline University 207
110 189 Springfield College 186
111 191 Rider University 176
112 192 Roger Williams University 95
113 193 Wagner College 194
114 194 Sacred Heart University 183
115 195 University of Redlands 156
116 197 Western Governors University 184
117 198 Alfred University 196
118 199 John Carroll University 164
119 200 University of Portland 195
120 201 Augsburg College 210
121 202 Manhattanville College 204
122 203 Baldwin – Wallace College 199
123 204 University of Mary Hardin-Baylor 191
124 207 St Edward’s University 197
125 208 Rose-Hulman Institute of Technology 159
126 209 Hood College 208
127 210 Dillard University 200
128 212 St. Bonaventure University 206
129 213 LaSalle University 203
130 214 Whitworth University 209
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The full rankings of over 400 schools are available in the ”Higher Education 2013 TrendTopper MediaBuzz Rankings”.
..
This is the second major ranking to be released since the Penn State scandal.  In the previous TTMB rankings 3.42% of citations had some association with the scandal.  In this survey, scandal-related citations crept up to 6.8%.   Penn State’s ranking had been on an upswing since since the success of their identity campaign in 2010.  Since peaking in the Top 20 in 2011, Penn State fell to No. 51 in the immediate aftermath of the scandal in 2012.  Penn State’s has now recovered to its current position at No. 39, which suggests that its reputation is still suffering the effects of the Sandusky scandal.
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Emory in the university rankings and Claremont McKenna in the college rankings each had SAT misrepresentations made public since the last survey.  Both fell in the rankings.  Emory fell from No. 59 to No. 71.  Claremont McKenna fell more dramatically from No. 33 to No. 75 in the College Rankings. Of course, it is open to question whether or not their drops were a direct result of their reported improprieties.
.
Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand.  Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin.  TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements.  The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months.  The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor

Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

 

Top US Public Colleges for 2013 by TrendTopper MediaBuzz

 

This data supplements the earlier announcement of Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013 by the Global Language Monitor.

 

Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.

For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities by the Global Language Monitor.  This is the second time that a technical institute has topped the rankings.  In the College Rankings the University of Richmond also took the top spot for two years running, this time topping a steadily rising Bucknell.

In the Top Public Colleges category Army, Navy, VMI and Air Force swept the top four positions as they did in the Service Academy category.   Purchase and Geneseo, two SUNY schools, took the No.5 and 6 spots followed by Coast Guard, the South Dakota School of Mines and Technology, Elizabeth City State University, and the University of North Carolina School of the Arts.   Geneseo was the top mover gaining  forty-four spots in the ranking, while Elizabeth City State gained thirty-three.  There are fifteen schools in the Top Public Colleges category.

.s
Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.

The following details the Top Public Colleges for 2013 by TrendTopper MediaBuzz.

2013 Category Rank,  Overall Rank, Institution, Overall 2012 Ranking 

2013 Overall Top Colleges – Public 2012
       
1 3 United States Military Academy 19
2 13 United States Naval Academy 24
3 23 Virginia Military Institute 36
4 41 United States Air Force Academy 35
5 118 SUNY—Purchase 55
6 125 SUNY—Geneseo 169
7 137 US Coast Guard Academy 75
8 151 South Dakota School of Mines and Technology 173
9 156 Elizabeth City State University 189
10 160 University of North Carolina School of the Arts 167
11 165 University of Minnesota Morris 186
12 170 New College of Florida 192
13 180 United States Merchant Marine Academy 197
14 179 SUNY College of Technology, Alfred 70
15 180 College of New Jersey 184
.
Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand.  Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin.  TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements.  The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months.  The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor

Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

Top US Service Academies for 2013 by TrendTopper MediaBuzz

 

This data supplements the earlier announcement of Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013 by the Global Language Monitor.

 

Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.

For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities by the Global Language Monitor.  This is the second time that a technical institute has topped the rankings.  In the College Rankings the University of Richmond also took the top spot for two years running, this time topping a steadily rising Bucknell.
.

In the Top Service Academies category, West Point lept over Annapolis for the No. 1 spot by gaining  sixteen spots in the overall rankings.  Navy was followed by the Virginia Military Institute (up thirteen spots), Air Force,  Coast Guard, and the US Merchant Marine Academy. (The Citadel was not included in this ranking because the Carnegie Commission considers the Institute a university.)

.s
Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.

The following details the Top US Academies for 2013 by TrendTopper MediaBuzz.

2013 Category Rank,  Overall Rank, Institution, Overall 2012 Ranking* 

2013 Overall Top Colleges – Military/Service 2012
     
1 3 United States Military Academy 19
2 13 United States Naval Academy 24
3 23 Virginia Military Institute 36
4 41 United States Air Force Academy 35
5 137 US Coast Guard Academy 75
6 180 United States Merchant Marine Academy 197

*The Citadel was not included in this ranking because the Carnegie Commission considers the school a university.

Click on this link  “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand.  Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin.  TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements.  The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months.  The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor

Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

Top US Art/Design/Music Schools by TrendTopper MediaBuzz for 2013

 

This data supplements the earlier announcement of Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013 by the Global Language Monitor.

 

To read about all Top Universities and Colleges, go here.
To see the Top Public Universities, go here.
To see the Top Private Universities, go here.
To see the Top Engineering Institutions, go here.
To see the Top Religion-related Universities, go here.
To see the Top Public Colleges, go here.
To see the Top Private Colleges, go here.
To see the Top Military/Service Academies, go here.

 

Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.

For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities by the Global Language Monitor.  This is the second time that a technical institute has topped the rankings.
.
In the Top US Art/Design/Music School category, there are twenty-one institutions.  SAIC  (the School of the Art Institute of Chicago) topped the list, ranking at No. 5 overall, the highest in the overall college category in the history of the rankings.  Following SAIC were the Pratt Institute and the Cooper Union, RISD and the Juilliard School.  Therefore three of the top five schools were located in city of New York.  Coming in at No. 6 was Boston’s Berklee College of Music with the largest jump in the rankings among it peers (up some 85 spots).  Rounding out the Top Ten were the San Francisco Art Institute, University of the Arts-PA, the California Institute of the Arts, and the California College of the Arts.  the S.F Art Institute was up twenty-three spots and the California College of the Arts was up forty-two.
.s
Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.

The following details the Top US Art/Design/Music School category for 2013 by TrendTopper MediaBuzz.

 

2013 Art/Design/Music Rank,  Overall Rank, Institution, Overall 2012 Ranking 

2013 Overall Top Colleges – Music/Art/Design 2012
1 5 School of the Art Institute of Chicago 17
2 10 Pratt Institute 10
3 12 The Cooper Union 9
4 16 Rhode Island School of Design 37
5 45 The Juilliard School 15
6 69 Berklee College of Music 154
7 89 San Francisco Art Institute 112
8 93 University of the Arts, PA 102
9 95 California Institute of the Arts 119
10 102 California College of the Arts 146
11 118 SUNY—Purchase 55
12 140 Boston Conservatory 153
13 150 New England Conservatory of Music 180
14 154 San Francisco Conservatory of Music 174
15 157 Curtis Institute of Music 183
16 160 University of North Carolina School of the Arts 167
17 167 Cleveland Institute of Music 156
18 171 Fashion Institute of Technology 31
19 178 Minneapolis College of Art and Design 62
20 183 School of the Visual Arts 32
21 200 Corcoran College of Art and Design 139

 

To read about all Top Universities and Colleges, go here.
To see the Top Public Universities, go here.
To see the Top Private Universities, go here.
To see the Top Engineering Institutions, go here.
To see the Top Religion-related Universities, go here.
To see the Top Public Colleges, go here.
To see the Top Private Colleges, go here.
To see the Top Military/Service Academies, go here.
Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.
.
The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand.  Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin.  TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements.  The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months.  The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor

Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

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