The ‘f-word’ is (unfortunately) the Top Hollyword of 2013

The ‘f-word’ is (unfortunately) the  Top Hollyword of 2013

The Year in Film as Reflected in the English Language

11th Annual Global Survey by the Global Language Monitor

Austin, Texas, March 11, 2013.   The word euphemistically described as the ‘f-word‘ has been named the  Top Hollyword of the 2013 season by the Global Language Monitor, in its eleventh annual survey. Gravity came in second followed by slavery, minion, and operating system (OS).  Rounding out the Top Ten were melancholia, secret identity, Lone Star, ‘sense of place’, and recurrence.   Each year, GLM announces the words after the Oscars at the conclusion of the awards season. The 86th Annual Academy Awards ceremony was held at the Dolby Theatre in Hollywood, CA, Sunday, March 2, 2014.  Ellen Degeneres was the host for the second time.

“The word euphemistically described as the ‘f-word’ is our Top Hollyword of the Year.  The seemingly all-persuasive word can be found in all major Western Cinema, evidenced by the majority of this year’s Best Picture Nominees.” said Paul JJ Payack, president and chief word analyst for the Global Language Monitor.  “Though the word was first introduced onto the screen in an apparent effort to shock the audience, the word is now used for various parts of speech with several dozen differing senses (or definitions).  In literature, the word was identified in the mid-1600s peaking in the 1730s. The word then re-emerged in the 1960s and its use has increased exponentially ever since.”

The Oscars also introduced a new class of Ambush Marketing (Inverse-ambush Marketing), where the sponsor ambushes the audience.  In this case Samsung paid a reported $20 million fee for product placement during the live broadcast, when Ellen used  a Samsung Galaxy Note 3 for the ‘spontaneous’ selfie of the star-studded audience was re-tweeted some 871,000 times within an hour.

The Top Hollywords of the 2013 season with commentary follow.

Rank / Word or Phrase / Commentary

  1. The F-Word (Wolf of Wall Street, American Hustle, etc.) — Not an endorsement but can’t ignore the preponderance of the word in contemporary film-making. Historically it was first used extensively in the late 1600s and was revived in the early 1960s.
  2. Gravity (Gravity) — Unarticulated protagonist of the film defined: Any two bodies in the universe attract each other with a force that is directly proportional to the product of their masses and inversely proportional to the square of the distance between them.  Just sayin’.
  3. Slavery (12 Years a Slave) — There are said to be more slaves in the 21st c. than anytime in history.   Many conjecture what they would have done during the earlier periods of human trafficking.  They have the same opportunity today for that time is now.
  4. Minion (Despicable Me 2) — Literally, a servile follower or inferior.  Not the aspiration of any B-School grad but much more humorous.
  5. Operating System (Her) — Breaking new ground here; not an Operating System as a protagonist (that would be 2001: a Space Odyssey’s HAL), but, rather, the first OS as a romantic lead.
  6. Melancholia (Blue Jasmine) — Kate Blanchett’s masterful rendition of what the Ancient’s considered  a preponderance of  ‘black bile’:  melancholia.
  7. Secret Identity (Hunger Games) – Plutarch Heavensbee’s secret identity was to the benefit of millions in the Hunger Games; in real life the secret identity of Philip Seymour Hoffman led to his untimely death.
  8. ‘Lone Star’ (Dallas Buyers Club) —  Like Mr. McConaughey, all things Texas (to admire or disparage), the Lone Star State are hot.
  9. Sense of Place (American Hustle, Nebraska, August (Osage County) – The world may be ‘flat’ but the sense of place appears to getting stronger in film.
  10. Recurrence (About Time) — An equation that defines a sequence recursively; e.g., something occurring again and again, and so on.  An old screen formula, applied gently and lovingly here.

Previous Top Hollyword Winners include:

  • 2012  ‘Emancipation — (Lincoln, Django, Argo) — Webster says ‘to free from restraint, control, or the power of another’.
  • 2011  ‘Silence’ – Silent movies, (the Artist), a wife’s silence (Descendants), a father’s silence (Extremely Loud), silence among the trenches of WWI (Warhorse).
  • 2010  ‘Grit’ — firmness, pluck, gritty, stubborn, indomitable spirit, courageous, and brave perseverance.
  • 2009  ‘Pandora’ —  from Avatar
  • 2008  ‘Jai Ho!” —  Literally ‘Let there be Victory’ in Hindi from Slumdog Millionaire
  • 2007  “Call it, Friendo” —  from No Country for Old Men
  • 2006  “High Five!!! It’s sexy time!”  – from Borat!
  • 2005  ‘Brokeback’ — from Brokeback Mountain
  • 2004 ‘Pinot’ — from Sideways
  • 2003 ‘Wardrobe malfunction’ — Justin Timberlake and Janet Jackson from Super Bowl XXXVIII

 

Methodology.  Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

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Ambush Marketing (and Marketing) Awards for the Sochi Winter Games Announced

Olympic Wrap-up, March 2014 Austin, Texas — The Global Language Monitor announced that Red Bull has taken the Gold for the Top Ambush Marketing Campaign, while Proctor & Gamble out-dueled a resurgent Samsung to take the Gold for the Top Marketing Campaign by an Official Sponsor for the recently concluded XXII Olympic Winter Games in Sochi, Russia.   For the Ambushers, Red Bull led comfortably over Subway, which took the Silver, and Rolex, a surprise winner of the Bronze;  Rolex was in a very tight race with both Unilever and Siemens. Following P&G for the Official Sponsors were Samsung taking the Silver, and Coca-Cola hauling in the Bronze.   P&G, Samsung and Coca-Cola all had critically acclaimed marketing campaigns that were well-received by global audiences.

Download the Official Sochi Marketing Report NOW!

The awards are determined by Global Language Monitor’s (GLM) Brand Affiliation Index (BAI),  a proprietary, longitudinal study that analyzes the global association between (and among) individual brands and their competitors or, in this case, the Sochi Winter Games.  In the study, The Global Language Monitor measured several dozen factors, closely examining all marketing movement extending from London 2012 to projections for the Rio 2016.  GLM has been tracking the Olympics in this manner  since the Beijing Summer Games.

200px-Dionysos_mask_Louvre_Myr347

The Terra Cotta medal, the new award for least successful marketing campaign by an official partner, was contested by Visa Card, Omega, and Atos. Visa Card had the visibility without the impact of the P&G, Coke, and Samsung efforts.  Omega’s rank is a conundrum:  It appeared on the screen during every timed event, yet it, apparently, did not register in the minds of the global audience.  (This needs to be rectified.)  And Atos apparently doesn’t mind ‘winning’ the first Terra Cotta medal, since it has been dubbed the ‘Unsung Hero’ of the Games for creating Sochi’s vast (and effective) IT infrastructure. “The value of Olympic sponsorship continues to rise as evidenced by the bold attempts by the Ambush Marketers to associate their brands with the Sochi Winter Games.” said Paul JJ Payack, president and Chief Word Analyst, the Global Language Monitor.   “The more stringent the legislation to outlaw any effort to ‘ambush’ the Games, the more marketers seem intent on circumventing the rules.  And the more news related to ‘ambushing’ is highlighted by the media.  An example is a Sochi official taping over Apple’s logo in plain site of the global media (#EpicFailure)”. GLM uses its proprietary algorithmic services to perform brand audits, enabling organizations to judge their brand performance between and among their competitors and their peers.  The higher the BAI (Brand Affiliation Index) the closer the brand affiliation with the primary brand, in this case the Sochi Winter Olympics. Of course, not all Ambush Marketers plan to steal the Olympic glow from their competitors, a cost estimated to be up to $1 billion, fully loaded, over a four-year Olympiad. Therefore, GLM uses the term Non-affiliated Marketers (NAM) for those, like Starbucks, who seem to engender a false impression of Olympic sponsorship, our research shows, because of their immense size, health-oriented menu, and image of busy, successful people dashing in and out. Nike, for example, is proud of its Ambush Marketing ‘stunts’ such as the ‘Yellow-Green Neon Shoe’ escapade in London 2012 — and the record backs them up. The Sochi All Marketers Final Ranking by BAI  is shown below.

Sochi All Marketers BAI Final

Of particular note are the following. 0  Red Bull’s connection with extreme and ‘uber-extreme’ sports has paid off, once again.  Red Bull topped all marketers (official and otherwise), out-distancing the Gold-winning P&G, the top official sponsor, by some nine percent. o  The Nike Stunt that Never Was — Though long anticipated, and expected, never materialized.  At the end of the London Summer Games, Nike’s BAI reached 223.98, compared with its final Sochi BAI of 30.25, a net difference of nearly 200 points. Nevertheless, the fact that some twenty months after London,  Nike is still ahead of three official Sponsors is testament to the lasting power of the London Stunt. o  P&G’s “Thank you, Mom” campaign had viewers anticipating and actually recording the commercials for later viewing.  The 316% increase from already-solid final London numbers is well deserved. o  Subway, the Ambush Silver medalist’s year-round promotions with current and former Olympic icons worked once again.  Subway’s 176.31 BAI topped that of eight of the 10 official sponsors. 0  In the battle between Coca-Cola, the Bronze medalist, and McDonald’s, long-time Olympic sponsors (and rivals), Coke more than doubled McDonald’s BAI (171.59 to 85.22).   The back story here:  Coca-Cola rose 48% from it London final, while McDonald’s was down about 8%. o  Unilever (109.73), the P&G rival finished as the No. 4 NAM and No.8 marketer overall.  Unilever rose some 800% over its London final (11.93). o  GE had a noteworthy Olympics rising some 60% over a very respectable London performance (91.22 vs 55.97).  GE’s commercials deftly detailed its incredibly broad range of products and services in a very entertaining manner.  Rival Siemens also scored well, in fact, actually besting GE by about nine percent. o  Apple Computer and Burton Snowboards both made an impression with the worldwide audience:  the former with the ‘tape incident’ where an Apple logo was taped over by a Sochi official (Mistake:  taping in full view  of the media) during a skating competition, and Burton, for its brazen attempt to place its over-sized logo on the very visible  underside of the boards of prominent snowboarders.

London to end of Sochi
Change Over Course of Sochi

In the study, GLM measured several dozen factors, including the change in BAI from the end of the London Summer Games in 2012 to the end of the Sochi Winter Games for both Top Partners and Non-Affiliated Marketers. In percentage gains, the Top Partners almost doubled, rising over 95%.  The biggest movers were Samsung, P&G, and Dow — all scoring triple-digit gains by percentage. However, the Non-Affiliated Marketers on the average almost quadrupled, up over 358%. .The largest gainers were Rolex (with a 1500% gain), Red Bull,Unilever, DuPont, and Siemens (all with triple-digit gains), and Subway. Measuring brands movements during the Sochi Games,themselves,  six of the Top Ten gainers were Ambushers, as shown below.

Sochi Change During Games

Red Bull made the largest move during the Sochi Games, followed by Top Partners GE and DOW.   Coca-Cola and McDonald’s (at No. 7 and 8) were the other Top Partners in the top ten.  Non-Affiliated Marketers Unilever, DuPont, IBM Global Services, Nike, and Starbucks all made strong moves during the Games. The “Sochi Games Brand Marketing Report:  Post-Games Analysis”  is now available; order here. Over the last four Olympics, the Global Language Monitor has been using its Brand Affiliation Index and NarrativeTracker technology to measure the relationship of the official Sponsors and their competitors to the various Olympics brands. This is a longitudinal study that reaches back to the Beijing Summer Games in 2008. The names of the sponsors change rarely, but the non-affiliated competitors remain a core group with others that come on to the Olympic platform for but a cycle or two. GLM has found that there are many misconceptions continue to persist despite the evidence.

If you are looking for these or similar analyses for your event, company, organization, university, or brands, call 1.512.815.8836, or email info@LanguageMonitor.com.

About the Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English. This exclusive ranking is based upon GLM’s Narrative Tracking technology.  NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge.  The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.  GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities.  Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands.
These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.
For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.
 “Sochi Games Brand Marketing Report:  Post-Games Analysis”  is now available for download order here.

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Sochi 2014 Brand Marketing Games: Subway Leads P&G for Gold, Red Bull vs. GE for Silver, McDonald’s Falters

Sochi Olympic Logo
Sochi Rings

Where’s Nike?

Subway Leads P&G for Gold, Red Bull vs. GE for Silver, McDonald’s Falters

Terra Cotta Medals Introduced

Sochi Olympics Week Two, February, 2014 Austin, Texas — After the first full week of the Sochi Winter Games, the marketing medal count finalized with the competition between and among the official sponsors and the Non-affiliated Marketers (NAM) is tight, according to the Global Language Monitor.  Some highlights include Subway leading P&G for the Gold, Red Bull contending with GE for Silver, and McDonald’s apparently faltering thus far.  The complete details are shown in the charts below.

 

Download Final Report Here!
Download Final Report Here!

 

Also, since no one can be eliminated from the Games once they begin, GLM has introduced the Terra Cotta medal in addition to the traditional Gold, Silver, and Bronze.  In the Ancient world, Terra Cotta was considered the least valuable material for permanence (after gold, silver, and bronze).

The Terra Cotta Medal is depicted below.

Sochi Silver Medal
Sochi Silver Medal
Sochi Gold Medal
Sochi Gold Medal
Sochi Bronze Medal
Sochi Bronze Medal
Terra Cotta Medal
Terra Cotta Medal

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“While the eyes of the world are focused on the athletes and the intense struggle on the ice and snow in Sochi, the eyes of the marketing world are keenly aware of the battle being waged for the billions of dollars in brand equity for being associated with the Winter Games.” said Paul JJ Payack, President and Chief Word Analyst, the Global Language Monitor.

Some highlights from the longitudinal study:

  • P&G has had an extraordinary Olympics thus far and will be in serious contention for the overall Gold.
  • Coke has a towering lead over McDonald’s, more a testament to Coke improving and Mickey D’s essentially treading water.
  • Rolex has improved , in terms of BAI from 6.1 in London to 144.23 today.
  • Red Bull leads the pack in the for Silver contenders.  After all, if you jump from a Space Capsule to Earth, you’re must be affiliated with Red Bull.
  • GE and Siemens are neck-and-neck; Siemens moved down two spots, while GE was up four.
  • Unilever sits comfortably at No. 9,  up one from last week.
  • Great commercials are bringing home the fact GE is (a lot) more than light bulbs.
  • Dow (No. 13) is up 2 this week, while DuPont (No.14) is down 2.
  • IBM Global Services and Atos Origin come in at No. 19 and 21, however they are both B-to-B plays and as long as they connect to the right people.
  • Omega deserves a higher profile; though they are on the screen for key moments of every competition, they are down in Terra Cotta territory.
  • Finally, Where is Nike?  They are ready to pounce, but no pouncing evidenced thus far.

Sochi Olympics Marketing Race: Subway Leads Ambush Marketers, Samsung and P&G Lead Top Sponsors

 

See Final Medal Standings
Final Marketing Medal Standings

Subway takes the early combined-event lead; Rolex, Red Bull, and Nike among fastest Risers

 

Sochi Ambush Marketing Report Image

Download Now!

 

 

 

 

Sochi Olympics Week One, February, 2014 Austin, Texas — The first stage of the Sochi Olympics Marketing race is in the books.  And thus far the Non-affiliated Marketers are making their impact felt.  

In the early the first stage of the two-week long event,  the Non-affiliated Marketers (or Ambush Marketers) are leading the TOP Sponsors by GLM’s Brand Affiliation Index (BAI) by a significant margin in a number of measures.

Sochi-Marketing-Leaders-Week 1

“Though not as prestigious as the games on the field, in the snow, and on the ice, the Ambush Marketing Race can mean billions in profits for the winners, and uncontrollable value leaks to the losers,” said Paul JJ Payack, president and Chief Word Analyst of the Global Language Monitor.

The ten TOP Sochi Sponsors are Atos Origin, Coca-Cola, Dow, GE, McDonald’s, Omega, P&G, Panasonic, Samsung, and Visa Card.  

The eleven Non-affiliated (or Ambush Marketers) are Adidas, DuPont, IBM Global Services, Nike, Pepsi, Philips, Red Bull, Rolex, Siemens, Starbucks, Subway, and Unilever.  

Some of these organizations compete head-to-head with the Top Sponsors, such as IBM Global Services (vs. Atos Origin), Pepsi and Red Bull (vs. Coca-Cola), DuPont (vs. Dow Chemical), Royal Philips (vs. General Electric), while others simply co-opt the Olympic brand equity to their own particular advantage.

The Global Language Monitor uses proprietary algorithmic services to perform brand audits, enabling organizations to judge their brand performance between and among their competitors and their peers.  

The higher the BAI (Brand Affiliation Index) the closer the brand affiliation with the primary brand, in this case the Sochi Winter Olympics. Of course, not all Ambush Marketers plan to steal the Olympic glow from their competitors, a cost estimated to be up to $1 billion, fully loaded, over a four-year Olympiad.

Therefore, GLM uses the term Non-affiliated Marketers (NAM) for those, like Starbucks, who seem to engender a false impression of Olympic sponsorship, our research shows, because of their immense size, health-oriented menu, and image of busy, successful people dashing in and out. Nike, for example, is proud of its Ambush Marketing ‘stunts’ such as the ‘Yellow-Green Neon Shoe’ escapade in London 2012.  and the record backs them up..  Twenty months after its stunt in London, it still is ranks higher than the BAI of three IOC Partners..

Subway, in turn, leads all Sochi Marketers with its unbridled, and some say outrageous athlete-focused commercials.   As you see in the along side chart, six of the top ten and eleven of the top 20 marketers fit into the NAM category.  (You can see that Red Bull is firmly ensconced in the top ten.

Over the last four Olympics, the Global Language Monitor has been using its Brand Affiliation Index and NarrativeTracker technology to measure the relationship of the official Sponsors and their competitors to the various Olympics brands. This is a longitudinal study that reaches back to the Beijing Summer Games in 2008.  The names of the sponsors change rarely, but the non-affiliated competitors remain a core group with others that come on to the Olympic platform for but a cycle or two. GLM has found that there are many misconceptions continue to persist despite the evidence.

One of these misconceptions is that ambush marketing ‘stunts’ are wildly successful, such as Nike’s green shoe stunt in London.  The Data say yes-and-no.  The stunt made quite an impression for a week or two, and the lingering value can be seen in the Sochi Leaders by BAI chart.  In the along side chart, you see that Nike has a current BAI of 26.30; immediately after the London stunt it measured 120.5.

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Read more

New York Takes Top Global Fashion Capital Title from London, edging past Paris

  The Global Language Monitor’s 10th Annual Survey

   The Difference between New York and Paris was 0.05%

   And No. 4?  Los Angeles! Yes, LA.

February Fashion Weeks, 2014 New York and Austin, Texas — New York was reclaimed the title of the Top Global Fashion Capital from London, which had held the tile for 2011 and 2012.  Paris, which also won the title of the Top Global Fashion Capital for Haute Couture, finished in the No. 2 spot overall.  New York and Paris were separated by 0.05%, the closest in the 10-year history of the Global Language Monitor’s survey.   In another development, Los Angeles move into the esteemed Big  Four status, moving up five spots from 2012.

Coming Later in 2014:  The Global Fashion Capital Institute

Midtown Manhattan
Midtown Manhattan

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The rest of the Top Ten included:  Barcelona, Rome, Berlin, Sydney, Antwerp, and Shanghai.    Berlin solidified its position, while Antwerp completed it steady climb, Sydney had a triumphal return, and Shanghai returns to what many consider its rightful place in the Top Ten.   Asia was well represented with Tokyo (11), Singapore (19), and Hong Kong (20) in the Top Twenty. 

“New York City has, indeed, earned its Top Global Fashion Capital ranking through its disciplined, methodical yet creative approach to its fashion industry.” said Bekka Payack, New York-based Fashion Director  for The Global Language Monitor.

FT Logo

                                                                                                            Read Vanessa Friedman for a UK point of view.

“Paris, with the Top Haute Couture ranking, of course has a centuries-long heritage, having invented the very concept, also scored highly in the pret-a-porter category.  This year’s rankings also demonstrate the creative energy that is emerging worldwide in terms of fashion as a jobs, income and wealth generator, not to mention the prestige associated with exporting your fashion sense to the world.”

Read About the Top US Fashion Economic Powerhouses in AtlanticCities

Paris Fashion Globe
London Fashion Traffic by Big Ben

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The Top Global Fashion Capital Rankings are listed below, in the format:  Position, City, Change from 2012, and comment.

  1. New York (+1) — The Big Apple is back on top of the fashion world by slipping past Paris by .5%.
  2. Paris (+2) – The Top Global Fashion Capital for Haute Couture is surprisingly strong in pret-a-porter, also.
  3. London (-2) – London has enjoyed a fabulous two-year run and is now secure in its place in the top echelon for global fashion.
  4. Los Angeles (+5) – Zut alors! Tinsel Town in the Top Four? The result of the melding of the Red Carpet, the Industry (film, of course), and West Coast cool.
  5. Barcelona (-2)  –  Espana, again, places two Fashion Capitals in the Top Fifteen.  Barcelona also wins the Top Fashion Capital for Swimwear. 
  6. Rome (0) — Rome may have Seven Hills but Italy now has Three Fashion Capitals (and Milan is No. 2).
  7. Berlin (+3)  – Berlin continues its steady rise moving deeper into the the elite ranks.
  8. Sydney (+7)  –  Sydney towers over OZ distancing (and distinguishing) itself, once again, from Melbourne.
  9. Antwerp (+2)  – Ah Antwerp, reverberations of the avant garde Antwerp Six continues into the 21st century.
  10. Shanghai (+12) –  As China further emerges onto the world stage, Shanghai leads the fashion charge.
  11. Tokyo (+9) – Tokyo made a leap in 2013 that many consider long overdue.
  12. Milano (-4)  –  Milan was the Top Global Fashion Capital back in 2009 and remains a strong contender for the top spot year-after-year.
  13. Florence (+3)  – Michelangelo, Leonardo da Vinci and Botticelli — A proud heritage to a thriving fashion industry in 2013.
  14. Madrid (-9) –  Still strong in 2013,  further cementing its place among the elite Fashion Capitals.
  15. Sao Paulo (-8)  – Again, the Queen of Latin American Fashion Capitals.
  16. St. Petersburg (+35)  –  Russian comes into 2014 with two Fashion Capitals in the Top Twenty, with Petrograd surprising  Moscow.   Read more

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New York Bests Paris by .05%; London No. 3

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OK, the most widely understood word

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Mandela Tops All Media Funerals, except John Paul II’s, Since 1997

No. 3 Ronald Reagan, No. 4 Princess Diana, No. 5 Michael Jackson, No. 6 Mother Teresa

Lady Thatcher Does Not Make the Cut

Ranked by TrendTopper Internet MediaBuzz

Austin, TX January, 2014 – In an exclusive analysis performed by the Global Language Monitor, the death of Nelson Mandela has topped those of all global influencers since 1997 with the exception of Pope John II, back in 2005.

“The emergence of Nelson Mandela into the No. 2 position is a testimony to the universal appeal of the man and his ideals,” said Paul JJ Payack, president and the Chief Word Analyst of GLM, “especially in a time when superficialities such as ‘twerking’ and the taking of so-called ‘selfies,’ seem to monopolize the airways in all their many forms.”

The re-emergence of John Paul II into the top spot also is seen by some as a worthy tribute to a man who helped end Communism’s grip over Eastern Europe and beyond.  The legacy of  Ronald Reagan presidency is viewed as transformational by both US political parties which can account for his continued high regard.

John Paul II and Nelson Mandela Lead the Lisrt
John Paul II and Nelson Mandela Lead the Lisrt

 

Pope John Paul II
Pope John Paul II

 

Ronald Reagan
Ronald Reagan

 

 

Princess Diana
Princess Diana

 

Mother Teresa
Mother Teresa

 

 

 

 

 

 

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Nelson Mandela took the No. 2 spot, ahead of Ronald Reagan (2004), Princess Diana (1997), the mother of the future line of British Monarchy, including Prince William, his wife Kate and their new son, George, Michael Jackson (2009) the entertainment icon, Mother Teresa (1997).  

Lady Thatcher, the long-serving British Prime Minister who died last April just missed the survey cutoff. Read more

Sochi Olympic Marketing Report 90 Days Out

Olympic Marketing at Sochi  Special Report:   Free to download from …

Insidethegames logo

To Read the Rest of the Article, click here

For more information on the ongoing longitudinal study. call +1 512 815 8836.

DOWNLOAD the Final Report Here!


Top Word of 2013: ’404′ followed by fail!, hashtag, @pontifex, and The Optic

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Toxic Politics is the Top Phrase, and Pope Francis the Top Name

Documenting 2013 by English-language word usage

Global Language Monitor’s 14th Annual Survey of Global English

Number of Words in the English Language:  1,025,109.8 (January 1, 2014 estimate)

OK is most understood word in the world, again.

AUSTIN, Texas  November 6, 2013  – The Global Language Monitor has announced that ‘404’ is the Top Word, ‘Toxic Politics’ the Top Phrase  and Pope Francis the Top Name of 2013 in its 14th annual global survey of the English language.  404 was followed by fail, hashtag, @pontifex, and the Optic.  Rounding out the top ten were surveillance, drones, deficit, sequestration, and emancipate.  404 is the near-universal numeric code for failure on the global Internet, augmenting its original use as ‘page not found’.  The single word fail is often used together with 404 to signify complete failure of an effort, project, or endeavor.

“404 has gained enormous attention the world over this year as systems in place since World War II, which many see as the beginning of the contemporary era, are in distress or even failure.” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor.  

“The recent ObamaCare launch debacle in the US is only a representative example of a much wider system fail, from the political deadlock in the US Government, to the decline of the dollar, to the global web of intrigue and surveillance by the NSA, to the uncertainty regarding the European Union, and the on-going integration of China and other rising powers, such as India and Brazil into the global economic system.

Our top words, phrases and names this year represent some five continents, which continues to confirm the ever-expanding nature of the English language.”

The GLM Word, Phrase, and Names of the Year lists provide a history of each year since 2000 through English-language word usage.



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The Top Words of 2013 follow Rank / Word / Comments

  1. 404  –  The near-universal numeric code for failure on the global Internet.
  2. Fail — The single word fail, often used as a complete sentence (Fail!) to signify failure of an effort, project, or endeavor.
  3. Hashtag  – The ‘number sign” and ‘pound sign’ reborn as the all-powerful Twitter hashtag.
  4. @Pontifex — The Hashage of the ever-more popular Pope Franciscus (Francis).
  5. The Optic — The ‘optic’ is threatening to overtake ‘the narrative’ as the Narrative overtook rational discourse. Does not bode well for an informed political discussion.
  6. Surveillance — The revelation of the unprecedented extent of spying by the NSA into lives of ordinary citizens to the leaders of the closest allies of the US.
  7. Drones  – Unmanned aerial vehicles (UAV) that are piloted remotely or by on-board computers used for killing scores or even hundreds of those considered enemy combatants of the US.
  8. Deficit — Looks like deficit-spending will plague Western democracies for at least the next decade.  Note to economists of all stripes:  reducing the rate of increase of deficit spending still  increases the deficit.
  9. Sequestration – Middle English sequestren, from Old French, from Latin sequestrareto hide away or isolate or to give up for safekeeping.
  10. Emancipate — Grows in importance as worldwide more women and children are enslaved in various forms of involuntary servitude. Read more

Healthcare Solutions

Global Language Monitor provides a suite of analytic capabilities that directly address the concerns of the Healthcare Market

Tracking Trends with NarrativeTracking’s Predictive Process Intelligence

 

Measuring productivity in the Service Sector carries a customer perception component.  The ability to track trends in public discourse is key to service-sector productivity

NarrativeTracker provides Internet-driven, Big Data, monitoring and social media numerical analytics along with relevant metrics

Predictive Process Intelligence with NarrativeTracker can detect inefficiency in any transaction-rich environment

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  • Government (e.g., the VA)

Detecting inefficiency can help uncover fraud and waste.

  • HealthCare’s ability to pay for itself with a 4% productivity increase
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  • HealthCare NarrativeTracker has successfully projected the trajectory of HealthCare narrative

NarrativeTracker’s trending ability of the HealthCare narrative is well documented

  • Gaming of the system
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In the near future, Predictive Process Intelligence (PPI) has the ability to become a Leading Economic Indicator

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Healthcare NTI™ (NarrativeTracker Index™) is the first social media tracking tool designed to monitor public opinions on healthcare. Because the Healthcare NTI is based on the national (or regional or, even local) discourse – in real time, it provides a more accurate picture of what the public is actually thinking, on any topic, at any point in time.

 

NarrativeTracker: the First Social Media-based Tracking Tool Announced

NarrativeTracker Index™ to provide policy-makers unbiased public opinion on Healthcare Reform or any other topic.

Dallas and Austin, Texas, May 12, 2010 – Today, OpenConnect, an innovator in defining and improving process efficiency,and The Global Language Monitor ( GLM ), the media analytics company, announced the joint launch of the Healthcare NarrativeTracker Index™ ( NTI™ ), the first product specifically designed to use social media-based monitoring to better understand the issues driving healthcare reform.Because the Healthcare NTI is based on the national discourse, it provides a real-time, accurate picture of what the public is saying about any topic related to healthcare, at any point in time. In addition to the NTI, the Narrative Tracker Arc™ follows the rise and fall of sub-stories within the main narrative to provide a comprehensive overview of the opinions surrounding a single issue.

The ‘narrative’ refers to the stream of public opinion captured by blogs and other social media outlets on the Internet. The rise of the narrative actually renders positions on the issues almost meaningless, since positions now matter less than how they fit into a particular narrative.

“Just as the OpenConnect Comprehend solution provides an unprecedented view into a company’s workflows looking for process variations that drive inefficiency and waste, NTI tracks the ‘narrative’ of a subject, as well as projecting future trajectories for the narrative,” said Edward ML Peters, CEO of OpenConnect.

The result has several advantages over traditional polls:

1 ) Immediacy

2 ) The lack of any bias that tends to creep into traditional polling, e.g., when individuals answer questions with what they think are the ‘correct’ answers rather than their true opinions.

3 ) NTI lets policy and decision makers focus on the true issues driving perceptions and concerns rather than being driven by false and phantom concepts.

In addition, the Narrative Tracker Arc™ follows the rise and fall of sub-stories within the main narrative.

“The goal of influencers, whether it’s the media, advertisers or politicians, is to spin news so that it resonates best with their target audience,” said Paul JJ Payack, President and Chief Word Analyst of GLM. NTI is more effective in capturing the true opinion of the public because it tracks unfiltered keywords in Social Media and other sources, rather than how that opinion is interpreted by the news media or by pollsters.”

The NTI is based on the GLM’s Predictive Quantities Indicator™ ( PQI™ ). The PQI tracks the frequency of words and phrases in global print and electronic media on the Internet, throughout the Blogosphere and other social media outlets as well as accessing proprietary databases. The PQI is a weighted index that factors in long-term trends, short-term changes, momentum, and velocity.

The Healthcare NTI will be released on a monthly basis beginning Thursday, May 13, 2010. The first analysis details the various narratives surrounding Massachusetts Healthcare reform, a healthcare model which has been adopted in the Patient Protection and Affordable Care Act, more commonly known as the national healthcare reform bill.

About Open Connect

OpenConnect business process discovery and analytics deliver event-driven intelligence to automatically discover workforce, process and customer variations that hinder operational efficiency. Armed with this information, executives can make the quick and incremental improvements that will increase process efficiency, improve employee productivity, reduce cost, and raise profitability. With a rich history of developing innovative technology, OpenConnect products are distributed in more than 60 countries and used by more than 60 percent of Fortune 100 companies. For more information on OpenConnect, visit www.oc.com.

About The Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.

Since 2003, GLM has launched a number of innovative products and services monitoring the Internet, the Blogosphere, Social Media as well as the Top 275,000 print and electronic media sites.

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