‘Make no mistake,’ Obama is a big fan of his own catchphrases
BY ANTHONY DECEGLIE AND JENNY MERKINMONDAY, MARCH 28, 2011
Statistics gathered by the Global Language Monitor reveal that Obama has said it 2,924 times since he was sworn into office more than two years ago.
Other signature Obama sayings include “Here’s the deal” (1,450 times) and “Let me be clear,” (1,066 times). In a nod to the tough financial times he has faced, the president’s fifth most popular motto is “It will not be easy.”
Obama’s reheated rhetoric has recently come under fresh scrutiny. Parts of his speech warning Libyan dictator Moammar Gadhafi to honor the United Nations’ cease-fire pact were strikingly similar to the words spoken by President George W. Bush when he launched military strikes in Afghanistan.
“Our goal is focused. Our cause is just. And our coalition is strong,” Obama said. Bush, nearly a decade earlier: “Your mission is defined. Your objectives are clear. Your goal is just.”
Make no mistake, The Daily is hoping Obama lifts his creative game and “wins the future” (another rhetorical crutch) when it comes to this public speaking deal. Although we understand it will not be easy.
Scale of Top Sayings (Source: The Global Language Monitor, as of March 25)
#1 “Make no mistake” — 2,924 times
#2 “Win the future” — 1,861 times; 9 times in his 2011 State of the Union address
Prevailing view ‘harmless,’ Opposing views called ‘laced with hysteria’
AUSTIN, Texas. March 23, 2011. With radioactive elements from Japan’s Fukushima Daiiachi disaster finally reaching the continental US this week, the Global Language Monitor’s NarrativeTracker has found that the possible long-term dangers of Fukushima Daiiachi’s radioactive fallout has been little discussed in the media. In fact, there has been little or no discussion of the ongoing debate about assessing the long-term risks associated with Cesium-137 and Iodine-131, etc.
The prevailing view of the global print and electronic media is to pronounce the radioactive elements ‘harmless,’ which is in direct contract to the accepted view of the National Academy of Sciences, the Nuclear Regulatory Commission, and many others. In fact, the discussion that does appear, labels opposing views as ‘irrational’ or ‘laced with hysteria’, as in a recent article in the New York Times.
According the the Global Language Monitor’s NarrativeTracker there have been only two references to the controversy in the past week in the major global media, or even to the fact that the analysis of the heath impact of the escaped radiation could be far off base. An article in the Malaysian Star was the most insightful. Even on the web news side, NarrativeTracker picked up fewer that half a dozen references to the controversy in the last week.
On the Internet and in Social Media, there were some 10,000 references to the controversy, which pales in comparison to news about, say Charlie Sheen (who has hundreds of million citations). In addition, there were about three million references to the ‘harmless’ effects of the Fukushima fallout, with about 7,000,000 references to its ‘dangers’.
Therefore, the prevailing and accepted view of the National Academy of Sciences, the Nuclear Regulatory Commission, and, for that matter, the US Congress has been overlooked in the global media discussion. This is the view that holds sway in legislation ranging from the regulation of cigarettes, CT scans and the Hanford Reservation cleanup. In addition to the risk to human life, billions of dollars in government are at stake.
The controversy concerns Linear No Threshold (LNT) methodology to calculate risk from exposure to radioactive elements. The LNT dose-response relationship is used to describe the relationship between radiation dose and the occurrence of cancer. This dose-response model suggests that any increase in dose, no matter how small, results in an incremental increase in risk. The U.S. Nuclear Regulatory Commission (NRC) accepts the LNT hypothesis as a conservative model for estimating radiation risk.
There are two competing theories here.
1. There is no lower-level threshold to the threat from radioactive exposure. Basically this means that even a small exposure to radioactivity will increase the chance of cancer occurring in a corresponding small percentage of the population. The smaller the exposure, the smaller the risk, but the risk never falls to zero.
2. There is a lower-level threshold to the threat from radioactive exposure. This is model that the media has adopted in claims that the fallout is ‘harmless’ while still recognizing that it is harmful in large doses. Some scientists adhere to the radiation hormesis model that radiation might even be beneficial in very low doses
The LNT model is generally accepted by most governments and scientific agencies and predicts higher risks than the threshold model. Because the current data is inconclusive, scientists disagree on which methodology should be used.
However, the fact that there has been little or no discussion of the topic in the media is cause for concern.
Added: Chest x rays, Black swans, Dinosaur extinction event, Two packs-a-day
AUSTIN, Texas, March 21, 2011 — (Updated Daily) The Global Language Monitor has assembled the Japanese Disasters Need-to-Know Glossary to help understand the sometimes obtuse and ofter obscure terminology used in describing the concurrent Japanese Disasters that we are now witnessing.
We will add to the document as events continue to unfold.
“This is a tragedy of unprecedented proportions. We believe it is our responsibility to help people around the globe more fully understand the depth of the destruction and the nature of the circumstances that have already have and continue to unfold,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor.
Number of microseconds the Earth’s spin was increased by the Sendai earthquake
The Japanese quake was 9.0 on the Richter Scale. This makes it about 700,000 times more powerful than last year’s Haitian earthquake. (See Richter Scale.)
Theoretical magnitude of the Chicxulub asteroid impact 65,000,000,000 years ago that led to the extinction of the dinosaurs. (However, mammals live through it.)
The waves of the tsunami traveled traveled about as fast as of typical passenger jetliner (About 560 mph/900 kph)
Black Swan: rare but Nation-destroying disasters: an asteroid hitting the earth; a super volcano (Yellowstone Caldera) rending half a continent lifeless; a solar flare that destroys all modern communication systems. The Japanese Tri-Crisis qualifies as a Black Swab.
Metal of the Alkali group that can signal the presence of a nuclear reaction. The half-life of Cesium 137 is 30 years. This means it would take about 200 years for something contaminated with it to lose all signs of radioactivity. Its name is derived from the Latin for a bluish-gray color
The Chernobyl incident in Ukraine in 1986 was considered the world’s worst nuclear accident until now. A carbon-fed fire sent the radioactive elements high into the atmosphere affecting every country in Europe.
Chest X Ray
Each chest x ray exposes you to about .04 mSv. A major surgery might require 1,000 x rays, which would result in 40 mSv. A single CT heart scan results in a 12 mSv exposure.
Theory that a molten nuclear core breeches its containment vessel (in the US) and proceeds through the Earth’s core all the way to China. This is not actually possible. (See Tierra del Fuego syndrome.)
(or vessel) Reinforced concrete structure made to serve as final barrier to entrap radioactive gases
Shaking of Earth’s crust due to underlying tectonic forces
The center of the earthquake, ofter miles underground.
The affected Japanese reactors have thousands of 12-foot long, zirconium-alloy fuel rods. Each contain thousands of uranium-oxide ceramic pellets. The fuel rods are densely packed into the reactor.
The fifty workers serving as the final defense against a catastrophic meltdown at Fukushima Daiichi.
The nuclear reactors site with six boiling water reactors. 1, 2 and 6 were built by General Electric. 3, 4 and 5 were built by Toshiba. Fukushima Daiichi is 241 km (150 miles) from Tokyo.
The time it takes radioactive material to expend one half of its radioactivity. The longer the half-life, the more dangerous the material.
The Hiroshima atomic bomb was detonated on August 6, 1945. It’s yield was estimated between 13 and 18 kilotons of TNT. It was set equivalent to a 6.2 magnitude quake.
International Atomic Energy Agency is headquartered in Vienna.
Indian Ocean Tsunami
The Indian Ocean Tsunami on Boxing Day in 2004 resulted in waves over 18 meters (50 feet) high. Over 250,000 people were killed, some 5,000 km (3000 m) away.
International Nuclear and Radiological Event Scale (INES)
The INES, introduced in1990 by the IAEA, has seven levels, with 1-3 considered incidents and 4-7, accidents. The Fukushima incident was recently moved from Level 4 to 5 (equivalent to Three Mile Island). Chernobyl is the only Level 7 accident on record.). The French Nuclear Agency suggests Fukushima to be a Level 6.
Iodine-131 is a highly radioactive element that signifies at least a partial meltdown. The half-life of Iodine-131 is about 8 days, which means that it decays far faster than Cesium-137. The radioactive iodine is concentrated in the thyroid, however taking iodine potassium tablets fill the thyroid to capacity so the radioactive Iodine -131 is more likely to be excreted.
Indonesian Volcano that exploded in 1883 with a force equivalent to 8.5 magnitude (and some 200 megatons). Purported to be the loudest sound ever heard up to 5,000 km (or about 3,000 miles). The sound waves were measured to circle the earth seven times.
Linear No Threshold Model
LNT basically it means that even a small exposure to radioactivity will increase the chance of cancer occurring in a corresponding small percentage of the population. The smaller the exposure, the smaller the risk, but the risk never falls to zero. The LNT model is generally accepted by most governments and scientific agencies, but is considered controversial in some scientific circles. This is why you hear conflicting views from experts on the cancer risk.
When a core meltdown catastrophic melting of the core of a nuclear reactor due to a loss of cooling
The earthquake was the fifth strongest since 1900.
Devices that use chain reactions of fissionable materials to boil water to create steam. The steam runs through turbines to create power.
Theory that the continents rest on plates that drift into each other, causing earthquakes and mountain building
States or Provinces of Japan. There are 47 prefectures.
The logarithmic scale that measures the strength of an earthquake named after Charles Richter. It is a base-10 logarithmic scale. This means that an earthquake that measures 3.0 is 10 times more powerful that one measuring 2.0. The scale is open-ended, though the 1960 Chile quake measured at 9.6.
At 9.0 the Sendai earthquake was the fifth largest since 1900. The Sendai quake was equivalent to about 100,000 Hiroshima-class bombs.
Sievert and millisievert
(and millisievert) A unit of measurement for radiation dosage. According to the World Health Organization, the average person is exposed to about 3 millisieverts a year from natural sources and 3 mSv from human-made sources.
Three Mile Island
In 1979 Unit No. 2 of the Three Mile Island Nuclear Generating Station near Harrisburg, Pennsylvania experienced a partial meltdown. Later it was found that the molten radioactive material penetrated within 1 centimeter of breaking through the containment barrier. Because of its location and the prevailing wind patterns, the fallout could have traveled over the heavily populated Eastern Seaboard, passing over Philadelphia, New York and possibly Boston with a population of more than 30,000,000.
Tierra del Fuego Syndrome
The China Syndrome when applied to the Far East (See China Syndrome.)
Capital of Japan with more than 30,000,000 people in its metropolitan area.
The largest hydrogen bomb ever detonated, by the Soviet Union in 1961. It was about equal to a 7.8 magnitude quake in the general range of the San Francisco earthquake 0f 1908 and the Mount Saint Helen’s volcanic explosion in 1981.
From the Japanese tsu (harbor) and nami (wave); waves caused by undersea land movement; usually caused by earthquakes. A tsunami gathers destructive force as it nears land. Depending on the configuration of the shoreline, wave rise over ten-times in height.
Two Packs a Day
Smoking two packs of cigarettes a day exposes you to about 17 mSv per year. Smoke for a lifetime that’s 850 mSv.
AUSTIN, Texas, March 14, 2011 — According to Global Language Monitor’s NarrativeTracker Technology the ultimate number of casualties resulting from the Japanese Quake and Tsunami could ultimately climb to over 25,000 and possibly reaching 50,000, or more.
“The depth of this tragedy is even deeper than what we had already imagined it to be” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. “Only our understanding of the true magnitude of the tragedy, will enable us to move beyond it, to rebuild what needs to be rebuilt and renew what needs to be renewed. Our hearts and prayers go out to the families of those who were struck down – and the survivors who carry on.”
The analysis is based on NarrativeTracker’s analytical methodologies. Statements by public, corporate and military officials as well as outside agencies and various experts were complied and examined with appropriate trendlines extrapolated. The progression has been noted from the earliest reports where casualties were said to be ‘several hundred’, then ‘nearly a thousand’ and now in the ‘tens of thousands’.. At the same time, GLM noted the many reports of still-missing trains, ships, and good-sized villages where fewer than half the population has as not yet been accounted for.
The analysis compared trends in casualty-reporting with several disasters including the Haitian earthquake, Hurricane Katrina’s inundation of New Orleans, and the Southeast Asia Tsunami.
The analysis assumes that there are no deaths associated with the partial meltdowns of a number of nuclear reactors. GLM notes that this is an analysis is an estimate that is based on trending factors and should be considered as such.
However Ranks No. 18 in the Global Print and Electronic Media
Austin, TEXAS. March 9, 2011. If it seems as if the actor Charlie Sheen has been everywhere you look or listen, from your smart phone to the Internet to your favorite social media site, you are correct. In an exclusive analysis released earlier today, the Global Language Monitor has found that Sheen tops all Internet and social media discussions with followed by the iPad, Lady Gaga, President Obama and Sarah Palin. Rounding out the Top Ten were David Beckham, Bill Gates, Julian Assange, Nicolas Sarkozy and Kate Middleton.
“If it seems as if Charlie Sheen is everywhere you look or listen , that is because it is true. He is everywhere and apparently everywhen,” said Paul JJ Payack, president and chief word analyst for the Global Language Monitor. “The growing pervasiveness of Social Media only enhances this Global Echo Chamber. However, when you insert an editorial process in between the news and the audience Mr. Sheen tumbles to No. 18, following the major newsmakers of the time.
Check the Reuters Story
The analysis was completed on March 8. The analysis focused on individual people and things (such as the iPad). Broader topics, such as climate change the Mid-East Unrest were excluded from the analysis. For this analysis, GLM analyzed the Internet, Blogosphere, and Social Media together. The Global Print and Electronic Media were analyzed separately. That analysis is discussed below.
The Top Twenty Persons of interest on the Internet and Social media list follows.
Queen Elizabeth II
Pope Benedict XVI
In the Top 75,000 Print and Electronic media sites Charlie Sheen ranks as No. 18, which shows what happens when you have an editorial process that helps discern which news is most significant for the reader. For those sites the Top Stories concerned Barack Obama, Nicolas Sarkozy, Hosni Muburak, Angela Merkel and David Cameron. Completing the Top Ten were Silvio Burlusconi, Julian Assange, Bill Clinton, Sarah Palin and lady Gaga.
The Top Twenty Persons of Interest in the Global Print and Electronic Media follows.
Queen Elizabeth II
Pope Benedict XVI
The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, as well as accessing proprietary databases. The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity.
About Global Language Monitor
Austin-based Global Language Monitor is the pioneer in web-based media analytics. Founded in Silicon Valley, GLM collectively documents, analyzes and tracks trends in language usage worldwide, with a particular emphasis upon the English language.
GLM is particularly known for its Word of the Year, political analysis, college and university rankings, High Tech buzzwords, and social media analytics. One of its ‘algorithmic methodologies’ is the NarrativeTracker for Internet and social media analysis. NarrativeTracker is based on the national discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the print and electronic media, as well as new social media sources (such as Twitter).
For more information, go to www.LanguageMonitor.com, call 1.512.815.8836, or email email@example.com.
Austin, Texas. March 1, 2011 — An analysis by the Global Language Monitor has found that a new weapon has recently been detected in the world’s strategic arsenal.
According to Paul JJ Payack, President and Chief Word Analyst of GLM, “To the uninitiated, it might appear to be part neutron bomb, which destroys only living things with little collateral damage, part some as yet unidentified weapon, which has the ability topple dictators, regimes and unsuspecting governments while rendering both living things and physical structures unharmed.
“We are speaking, of course, about Social Media (Twitter, Facebook, YouTube, etc.), which have the apparent ability to re-align the social order in real time, with little or no advanced warning.”
In June 2009, we named Web 2.0 the 1,000,000th word in Global English. Many in the media were confused by our definition:
the next generation of products and services from the web, currently beyond imagination. Later in 2009, we named Twitter the word of the year. Some were surprised when we defined Twitter as ‘the ability to encapsulate human thought in 140 characters’. They were thinking of Twitter as a means for BFFs to gratuitously unfriend each other. We were thinking of it as a radical new form of communication.
Social Media is adhering to its etymological roots more tightly than one might expect. The word ‘social’ ultimately derives from ‘secg,’ an Old English word for ‘warrior’. The social media ‘warrior’ now understands that the role of social media is not a fad but a mechanism to better understand socio-economic trends and issues – in real time.
So it is even more surprising that the events of the last six weeks in the Middle East appear to have come as a shock to the Western Powers and Global Media.
Three years ago the media was shocked when an unexpected series of financial events set the global financial markets spinning out-of-control. In retrospect, we now see that only the strongest intervention of the Western Central Banks prevented what was horrific into becoming something downright catastrophic. The Western economies still suffer from the consequences.
A few month later, the media was shocked by the unprecedented run of a relatively unknown and untested Black man to the presidency to the United States. (Undoubtedly, it would have been shocked if his primary nemesis, the current US Secretary of State, had successfully navigated her campaign to become the first female president of the United States.)
Then a year ago, the media was shocked by 1) the rise of the Tea Party, 2) the ‘shellacking’ the President took in the Mid-term elections, and 3) now the upheavals in the Middle Eastern world that appear to have come as a shock to both the Western Powers and Global Media.
At least we are consistent in our on-going sense of shock.
The question becomes why do we continue to be shocked whenever we witness this new reality foisted upon us by means of communications never before imagined? Obviously, even to the casual observer, there is an on-going global transformation of industries, wealth and influence as evidenced by the evolving role of nation-states, the rise of Non-governmental Organizations (NGOs), and the proliferation of trans-national causes and corporations – that is apparently out of the span of command of many contemporary institutions.
The question remains: why the surprise? Why the sense of shock? We’ve seen this all before, but have apparently lacked the vision to put it all together. A common thread among recent strategic advances is that all are new forms of communications. We should keep this in mind and not dismiss social media as a passing fad for the young and foolish, but rather as new tools, new social instruments, or even strategic weapons that can, will and are having societal and strategic influences around the globe today.
So once again we have a list of surprises to confront:
People voting with their thumbs
Simultaneous uprisings in the Middle East
Long-ingrained totalitarian dictatorships falling
Christian and Muslim groups celebrating together
And our astonishment only continues to grow as the future unfolds.
After all, we’ve never seen anything like this before.
Analysis into the ‘natural language processing’ claim.
AUSTIN, TEXAS. March 1, 2011 — An analysis by the Global Language Monitor has found that Watson, the IBM Computer specifically designed to compete on the Jeopardy television show was not the victory of a machine tackling ‘natural language processing’ that many had been led to believe but rather a “a massive marketing coup,” as described in the Boston Globe.
When Watson bested two live-wear, carbon-based lifeforms named Ken Jennings and Brad Rutter, on the Jeopardy Television show a few days ago, it was widely viewed as a great advance in ‘natural language processing’. Natural Language Processing is concerned with the interactions between computers and human (natural) languages.
As Ben Zimmer in the New York Times put it, Watson “came through with flying colors.” And he was certainly not alone in his judgment. There were many comparisons to the John Henry man vs. machine tale where the legendary ‘steel-driving’ railroad man challenges a steam hammer, and wins, only to collapse and die shortly thereafter. It appeared as if the entire media went a little bit gaga (no pun intended) with stories on this great milestone in cyber (and possibly human) history.
Is this analysis true? As Steve Colbert might put it, there is some ‘truthiness’ in the statement. Watson did, in fact, best his human competitors, but if we are to “speaking truthiness to power,” we should ensure that we fully understand the nature of the competition.
“Comments like the above missed the mark for a very simple reason,” said Paul JJ Payack, President and Chief Word Analyst at GLM. “Watson did not prove adept at processing language in a manner similar to humans. In fact, computers have dramatically failed at this task for four decades now. What Watson has accomplished is a far cry from ‘natural language processing’.
Rather what Watson achieved was a very close approximation of appearing as if it had acquired an acuity at understanding of the English language. This, in itself, is an accomplishment to be acknowledged. (But as in the old joke goes about a dog talking, it’s not that it was done well but rather that it was done at all.) After all, Watson was designed from the ground up as a ‘question-answering machine,’ as IBM readily admits. However this, in itself, is not quite accurate because Watson was specifically built as a ‘Jeopardy game-show answering machine’ “.
One problem is that few commentators understand what it means to actually program a computer at all, let alone the ‘machine coding’ which might be construed as the most basic unit of computer ‘thought’. Even those who are familiar with today’s coding techniques are familiar with HTML or a variation of C++ or Linux, etc. All of these ‘languages’ are as distant from machine coding technology as they are from understanding the mathematics of the Higgs boson and why it has been described as the ‘God particle’ at CERN. Unfortunately, there will be no friendly, Watson-like, avatar that will announce from the CERN lab that the God Particle has been identified, when and if ever. We might also find out about that discovery when (as has been estimated by the CERN staff) the acceptable risk the 1 out of 50,000,000 chance hits and the whole enterprise results in the destruction of the entire planet though the creation of an, admittedly small, black hole.
The field of artificial intelligence has for decades been handicapped with the idea of emulating humans; whether their thinking, their speaking, their chess-playing ability or their ability to perambulate. To make the advances we have seen recently, computer scientists had to literally re-think (and in many cases reverse) their earlier positions.
The key, as found in recent research, is not to emulate humans; rather the key is to define ‘machine logic’ or how would a machine do it, given its capabilities and limitations. In other words do not attempt to see like the human eye sees but attempt to see as a machine would see. Rather than teach a machine everything there is to know about how a human gets around, the task becomes to teach a machine the few basic rules it needs to move forward, back up and to work around obstacles. This is much different than a baby learning how to crawl which involves cognition, motor skills, sight, volition, and the sense of feel.
In the same way most would construe natural language processing would be the ability to understand basic sentences, concepts or instructions in a straight-forward manner. Is this what Watson accomplished. Consider the following:
Here’s what Watson needed to handle the ‘natural language’ of Jeopardy.
90 IBM Power 750 servers
Each of the 90 IBM Power 750 servers is equipped with eight processors
A total 2,880 Central Processing Units (CPUs)
1 network-attached storage (NAS) cluster
21.6TB of data
15 full-time technical professionals, as well any number of advisors and consultants
5 years of development time
‘1,000s’ of computer algorithms to run simultaneously
1 overlying algorithm to review the results of all the others
1 power robotic finger
Incidentally, the effort required a minimum of $100,000,000 funding for personnel, some $25,000,000 in equipment, as well as all the costs associated with cooling, administration, transportation, and the like.
All of this reminds us of Gary Kasparov losing the famous chess match to IBM’s Deep Blue back in 1997. IBM was allowed to modify its program between games. In effect, this let IBM programmers compensate for any Deep Blue weaknesses Kasparov exposed during the game. How, in any way, could this be considered a level playing field? Once this was discovered, Kasparov requested a rematch, but IBM had already dismantled Deep Blue.
As for those comparisons with the legendary ‘iron-driving man’, we have one piece of advice: John Henry, call your lawyer.
Note: Each year GLM releases the Top High Tech Words Everyone Uses But Nobody Quite Understands. This year’s edition will be released in conjunction with SXSWi on March 13, 2011.
The Annual Analysis by the Global Language Monitor
Austin, TX February 8, 2011 – Kate Middleton, the commoner set to marry Prince William in Westminster Abbey on April 29th who is having a most uncommon effect upon the world of fashion, was declared the Top Fashion Buzzword of the upcoming season by the Global Language Monitor (GLM). Knock-offs of Kate’s royal blue Issa dress that she wore to her engagement announcement, sold out on-line within hours.
Kate dethrones Lady Gaga, the enigmatic performance artist, nee Stefani Germanotta, who fell to No. 2. MObama, Michelle Obama’s moniker as a fashion icon, moved back into the Top Ten after a lackluster 2010. Recently criticized for wearing an Alexander McQueen gown to a state dinner, MObama responded, “Look, women, wear what you love. That’s all I can say. That’s my motto.” This is the first time that three names broke into the top ten of GLM’s annual ranking.
Rounding out the top ten after Kate and Gaga were Sheer, Shirt Dresses, Sustainable Style, Articulated Platforms, MoBama, Stripes, and Monet Redux (flowers everywhere).
New York Fashion Week begins February 10th and kicks off the global calendar, immediately followed by London, Milan, and Paris.
“Fashion provides an oasis of personal expression to millions around the world in these sometimes troubling times,” said Bekka Payack, the Global Language Monitor’s Manhattan-based fashion correspondent. “Accordingly, the upcoming season will provide women with an eclectic palette of globally influenced fashion choices.”
The words were chosen from the global fashion media and nominated by key fashionistas from around the world. This exclusive ranking is based on GLM’s TrendTopper MediaBuzz technologies that track words and phrases in print and electronic media, on the Internet and throughout the blogosphere, now including social media. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
The Top Fashion Buzzwords with commentary follow:
Kate Middleton – Kate dethrones Lady Gaga as the No. 1 fashion buzzword for the upcoming season, reaching a crescendo on the occasion of her April 29th wedding to Prince William.
Lady Gaga – Gaga’s global influence continues unabated especially among her ever-growing legions of ‘little monsters’ (reportedly surpassing the 8,000,000 mark).
Sheer – Translucent, transparent and transcendent again en vogue for the season.
Shirt Dresses – From the Upper East Side to 6th Street in Austin to LaJolla, California shirt dresses are everywhere (and everywhen).
Sustainable Style – Clothing made of recycled fabrics now entering the mainstream. Originally pioneered by Vivienne Westwood, known for her bold, elegant designs and eccentric personality.
Articulated Platforms – Move over Armadillos, platforms are taking on a life of their own, now to be found with every type of embellishments from McQueen inspired butterflys, to florals and feathers. What’s new? Flatforms.
MoBama – Moving up the list again after a lackluster 2010.
Stripes – Classic black and white stripes with striking mathematically inspired motifs.
Flowers Everywhere – Monet redux: As if Monet updated his water lily meme to the 21st c. catwalk.
Blocked Colors – Bright and bold, color blocks are ever so popular (and fashionable).
Edun – Mrs. Bono’s (Ali Hewson) line of ethical couture gets a boost with the Louis Vuitton for Edun bag.
White Shirts – Clean and crisp for a classic, say Aubrey Hepburn, look.
Fruit vs. Fruit Salad – Either way fruit is big (as are animals). Veggies? Not so much.
Leggins – Flourishing around the globe. Women voting with their feet, er, legs.
Anime – Anime inspired looks with big eyes and pursed lips; definitely not haute but hot, especially among young Asians.
That ‘70s Look – The Neo-Bohemian, updated from the ‘60s but cleaner and more refined.
Embellishments – Embellishments now encompass tassels, pewter, sequins and studs to anything else that works.
Black Swan – Natalie Portman’s adds to the ever-popular ballerina meme.
Yama Girls – Trekking outfits include fleece miniskirts brightly colored leggings and style-conscious boots.
Jersey Shore wear – Unsophisticated, tawdry, outrageous, And definitely not to be seen in polite company. But that’s precisely the point, isn’t it.
Global Fashion Capitals
Each Summer, the Global LanguageMonitor ranks the Top Fashion Capitals by Internet presence. New York has regained the title of World Fashion Capital of 2010, after being bested by Milan in 2009 according to the Global Language Monitor’s annual survey. Topping the list for 2010 are New York, Hong Kong, London, Paris, and Los Angeles. Milan, Sydney, Miami Barcelona and Madrid followed. This was the first time the two Iberian cities were ranked in the Top Ten.
Top movers included Hong Kong, Madrid and Melbourne. In the battle for the Subcontinent Mumbai again outdistanced Delhi, while Sao Paulo continued its leadership over Rio, Buenos Aires and Mexico City in Latin America. Top newcomers to the expanded list included No.17 Amsterdam, Nos. 23 and 25 Cape Town and Johannesburg, No. 27 Vienna and No. 32, Bali.