web analytics

2013 Major Golf Championships Ranked by Internet Media Buzz

British Open No. 1 by the wide margin, Master’s No. 2


In Analysis ‘The Players’ Ranks higher than the PGA


Biggest Problem:  Nicklaus adds three Majors (to 21), Woods adds only one (to 15).

Austin, Texas. May 11, 2013. (Updated)  Open Championship has been declared the Top Golf Major by Internet Media Buzz, according to an analysis using Global Language Monitor’s Sports Brand Affiliation Index (S-BAI).  

One major point of resistance:  By elevating the Players to Major Status means Nicklaus adds three Majors to his total (to 21), while Woods adds only one (to 15).
The S-BAI analysis compared the strength of affiliation of each of the currently recognized events (The Masters, The US Open, The Open Championship or British Open and the PGA Championship) to the concept of ‘major championship’.  GLM then added the Players Championship for comparison with the four recognized events.  In an associated finding, the Players Championship has entered into the top ranks of the golfing world as one of the sport’s major championship events or Majors.  In fact, the Players’ Championship is in a virtual tie with the US Open for third.
There are now five Majors by MediaBuzz Concensus
There are now five Majors by MediaBuzz Consensus
The Open Championship’s S-Brand Affiliation Index (147.59) was followed by the Masters at 106.62.  The US Open and Players Championships finished in a virtual tie for third at 90.74 and 90.17, respectively.  The Open Championship scored nearly twice as high as the PGA Championship (79.40).
Ranklng the Golf Majors by Sports BAI 
1.  The British Open 147.59
2.  The Masters  106.62
3.  The US Open  90.74
4.  The Players  90.17
5′  The PGA  79.40
“After forty years, the Players Championship has earned its place among the Major Golf Championships,” said Paul JJ Payack, President and Chief Word Analyst of GLM.   “Forty years is certainly an excellent vantage point to judge its worthiness. And the data has spoken.”
Payack added,  “Since 1860 The Open is the championship against which all future Majors would be judged.  Now over one hundred and fifty-years later, we see that it towers above all others in the world of golf.”  
In the early to mid 20th century, the Majors were considered to be those tournaments won by Bobby Jones during his historic 1930 season:  the US and British Amateurs, the Open Championship and the US Open. Later Jones’ own tournament, the Masters, gained in importance as did the Western Open (considered a Major by many for a number of decades) as the British PGA fell from favor.  As recently as 1960 there was no official recognition of the Majors, as such.
For this analysis, GLM employed proprietary ‘algorithmic methodologies’ such as the Brand Affiliation Index.  The BAI computes and details the relative brand equity of people, products or events based on the analysis of global discourse, providing a real-time, accurate assessment at any point in time.  To do so, GLM analyzes the billions of pages on the Internet, millions of blogs, the top 175,000 global print and electronic media, as well as Twitter and new social media sources, as they emerge.
GLM will perform another analysis following the conclusion of the 2013 Majors.
About Global Language Monitor:  “We Tell the World What the Web is Thinking”
Founded in Silicon Valley, Austin, Texas-based GLM collectively documents, analyzes and tracks trends worldwide, with a particular emphasis upon the English language. For more information, individualized reports, or a monthly subscription, call +1.512.815.8836 or email info@LanguageMonitor.com


Top Ten All-Time Bushisms: ‘Misunderestimate,’ ‘Mission Accomplished’ top list

Similar to US Presidential Historians, Re-evaluating the Bush Legacy

Austin, TX. April 25, 2013 – The official opening of the George W. Bush Presidential Library at Southern Methodist University, has prompted US presidential historians to re-evaluate the Bush 43 term in office. The Gallop organization has noted his highest approval ratings since Katrina.

“Some historians are noting improvement in their appraisals of the Bush Presidency, especially since the Obama Administration has chosen to follow a number of Bush precedents including the use of drones, keeping Gitmo open, prosecuting the war in Afghanistan, and the like,” said Paul JJ Payack, president and chief word analyst of GLM. “In the same manner, we have re-evaluated President Bush’s most (jn)famous sayings, misstatements and malapropisms to see which have best withstood the test of time.”

President Obama has had his share of linguistic miscue and foibles, but new word creation has centered on his surname: Obamamania, Obamacare, etc.

The rankings were nominated by language observers the world over and then ranked with the help of the Global Language Monitor’s algorithmic methodologies that tracks words and phrases in the print and electronic media, on the Internet, throughout the blogosphere, as well as new social media as they emerge.

Obama in Boston: “State of Grace” among his best orations

“Heal Our City” Service

Austin, Texas, April 18, 2013 — An emotional Barack Obama was at his best, once again, as the ‘Mourner-in-Chief’ at the Healing the City memorial service for victims of the Boston Marathon bombing on Thursday.

The President spoke in short crisp paragraphs, using expertly composed declarative sentences, shifting frequently  into imperative mood.

Two standard ‘easy-to-understand” English measurements both ranked among the highest ever scored by the President, similar to the Tuscon memorial service, and his Grant Park, ‘Yes, We Can’ victory speech.

The President’s words were dignified, stately, with many faith-related expressions, praising Boston as a world cultural center belonging to us all.

He singled out the three victims of the attack by name (Martin Richard, the eight-year old, with the  now-iconic smile, Krystle Campbell, who would have turn 30 this week, Lu Lingzi, the Chinese graduate student) as representative of the indomitable spirit typical of the commonwealth, city and the Boston Marathon.

The President concluded his oration quoting St Paul in the second book of  Timothy:  “God has not given us the spirit of fear and timidity, but of power, love, and self-discipline.”

Obama ended with a solemn flourish praising the strength, resilience of the people, with the call to ‘finish the race’.

Paul JJ Payack



Top Tech Buzzwords Everyone Uses but Don’t Quite Understand (2013): ‘Big Data’ and ”Dark Data’


New top trending terms include:  Dark Data, Yottabytes, Heisenbug, 3-D printer, phablet, and presentism.

Austin, Texas, Weekend Release March 29-31, 2013 — ‘Big Data’ and ‘Dark Data’ are the Most Confusing Tech Buzzwords of the Decade (thus far) according to the  The Global Language Monitor.  ‘The Cloud’ slips to No. 3, followed by Yottabytes, and ‘The Next Big Thing”.   Rounding out the Top Ten are Heisenbug, 3-D Printer, Phablet, the acronym REST, and Web x.0 (replacing Web 2.0).
Continuing as the most confusing acronym of the year, decade and now of the century:  SOA.
Gartner Big Data Analysis
Gartner Big Data Analysis


“High Tech buzzwords are now coming at us full speed from all corners as the ‘adorkable’ nerd is exiting the periphery — and is now is viewed as a societal asset,”   said Paul JJ Payack, president and Chief Word Analyst of the Global Language Monitor.   “New terms are bubbling forth at an ever increasing pace, driven in part, by the tremendous growth and accessibility of data.  Nowhere on the planet is this more evident than at SXSWi where the digital world intersects with those of music, film and pop culture.” 

The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, proprietary databases, as well as new social media as they emerge.  The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity.

The Most Confusing High Tech Buzzwords of the of the Second Decade of the 21st century, thus far (2010, 2011, 2012 and 2013) with commentary follow:

2013 Rank, Buzzword, Last Year’s rank
Big Data (1) — Soon Human Knowledge will be doubling every second.  ‘Big’ does not begin to describe what’s coming at us. 
  1. Dark Data’ begins to emerge, though you might not have noticed it because … it is ‘Dark Data’   (New) — ‘Big’ has begun to spin off its own superlatives.
  2. The Cloud (2) — All that data has got to go somewhere.  Hint:  it’s neither your phone nor your tablet.
  3. Yottabytes (New) — Showing up on lots of technologists’ radar lately:  a quadrillion gigabytes.
  4. The Next Big Thing (3) — A cliche rendered ever more meaningless but still on everyone’s tongue.
  5. Heisenbug (New) — A bug that disappears when you try to detect it , finally making the list after a steady ascent over the last decade.
  6. 3-D Printer (New) — Watch this space.  They’ve been used in CAD design for years and science fiction for decades — but now they are impinging upon everyday life. 
  7. Phablet (New) — The Next Big Thing? The odds are against it since consumer goods tend to evolve into single-purpose appliances.
  8. REST (New) — Representational State transfer is slowly climbing its way up the list.
  9. Web X.0 (5) — Formerly Web 2.0, 3.0, etc.
  10. Higgs Boson (3, Decade) —   The Higgs Boson is a hypothetical massive scalar elementary particle predicted to exist by the Standard Model of particle physics. OK, let’s just call it the God Particle.  
  11. CERN (7)  —  On a two-year hiatus (sabbatical in academic parlance) after only one year of operation.  At least the Earth is on a short reprieve from being swallowed the black hole it might accidentally create. 
  12. Presentism (New) — The ‘presentism of constant pings’ is how its put.. 
  13. Solar Max (8) — 2013 is the Solar Max.  In the 1850s telegraph wires melted.  Best not to shuck off the hype here.
The Most Confusing Tech Acronym of THE CENTURY:  SOA (Service Oriented Architecture), continuing its acrnym of the year, decade and now century reign.
For reference, here is the  first decade (2000-2009) of the 21st century.
The Most Confusing High Tech Buzzwords of the first decade (2000-2009) of the 21st century with Commentary follow:
  1. HTTP — HyperText Transfer Protocol is used for HTML (HyperText Markup Language) files. Not to be confused with text on too much Starbucks.
  2. Flash — As in Flash Memory.  “Flash’  is easier to say than “ I brought the report on my EEPROM chip with a thin oxide layer separating a floating gate and control gate utilizing Fowler-Nordheim electron tunneling”.
  3. God Particle – The Higgs boson, thought to account for mass.  The God Particle has eluded discovery since its existence was first postulated some thirty years ago.
  4. Cloud Computing – Distributing or accessing programs and services across the Internet. (The Internet is represented as a cloud.)
  5. Plasma (as in plasma TV) — Refers less often to blood products than to a kind of television screen technology that uses matrix of gas plasma cells, which are charged by differing  electrical voltages to create an image.
  6. IPOD – What the Alpha Whale calls his personal pod.  Actually, Apple maintains that the idea of the iPod was from the film 2001: A Space Odyssey.  The origin of the word IPAD is a completely different story.
  7. Megapixel – Either a really large picture element (pixel) or a whole mess of pixels.  Actually, one million pixels (that’s a lotta pixels) OK, what’s a pixel? Computer-ese for picture element.
  8. Nano – Widely used to describe anything  small as in nanotechnology.   Like the word ‘mini’ which originally referred to the red hues in Italian miniature paintings, the word nano- is ultimately derived from the ancient Greek word for ‘dwarf’.
  9. Resonate – Not the tendency of a system to oscillate at maximum amplitude, but the ability to relate to (or resonate with) a customer’s desires.
  10. Virtualization – Around since dinosaurs walked the planet (the late ‘70s) virtualization now applies to everything from infrastructures to I/O.
  11. Solution — Ever popular yet still an amorphous description of high tech packages of hardware, software and service
  12. Cookie — Without cookies with their ‘persistent state’ management mechanism the web as we know it, would cease to exist.
  13. Robust — No one quite knows what it means, but it’s good for your product to demonstrate robustness
  14. Emoticon   A smiley with an emotional component (from emotional icon).  Now, what’s a smiley? :’)
  15. De-duping – Shorthand for de-duplication, that is, removing redundant data from a system.
  16. Green washing – Repositioning your product so that its shortfalls are now positioned as environmental benefits:  Not enough power?  Just re-position as energy-saving.
  17. Buzzword Compliant — To include the latest buzzwords in literature about a product or service in order to make it ‘resonate’ with the customer.
  18. Petaflop — A thousand trillion (or quadrillion) floating point operations per second   Often mistaken as a comment on a failed program by an animal rights’ group.
  19. Hadron – A particle made of quarks bound together by the strong force; they are either mesons (made of one quark and one anti-quark) or baryons (made of three quarks).
  20. Large Hadron Collider – The ‘atom smasher’ located underground outside Geneva.  Primarily built to re-create the conditions of creation, 1 trillionth of a second after the Big Bang.


Emancipate is the Top HollyWord for 2012

The Year in Film as Reflected in the English Language

10th Annual Global Survey by the Global Language Monitor
Austin, Texas, February 27, 2012.   ‘Emancipate’ is the Top HollyWord of the 2012 season, according to the tenth annual global analysis by the Global Language Monitor.  At no. 2 is the numeric constant  π, followed by barricade, upside down, and interrogation enhancement.  Rounding out the top ten were czar, Argos, borderline, Franken-, and Elvish.
HollyWords of the Year Announced every Oscar Week

“In 2012, emancipate was a pervasive global theme represented in Lincoln, Django, and  Argo but also in smaller, documentary and Indy efforts the world over.   As Webster defines it, emancipate means ‘ to free from restraint, control, or the power of another”.  This certainly resonated with both the filmmakers–and the audiences, who turned out in record numbers this season”, said Paul JJ Payack, president and chief word analyst for the Global Language Monitor.    Each year, GLM announces the Top HollyWords after the Oscars at the conclusion of the awards season.  The 85th Annual Academy Awards ceremony was held at the Dolby Theatre in Hollywood, California with Seth MacFarlane as host.

The Top Hollywords of the 2012 season with commentary follow.
Rank / Word or Phrase / Commentary
  1. Emancipate (Lincoln, Django, Argo) — Webster says ‘to free from restraint, control, or the power of another’.
  2. Pi  (Life of Pi) — As the title character would later explain:  3.1415926535 8979323846 2643383279 5028841971 6939937510, et cetera
  3. Barricade (Les Miserables) — In the original French barricade referred to a barrel. In actual history, the were swept away in days, or even hours.
  4. Upside Down (Flight) — Mortgages are ‘upside down’, houses are ‘upside down’, investments are ‘upside down’, but some times airplanes are actually ‘upside down’.
  5. Interrogation Enhancement (Zero Dark Thirty) — As defined by international treaty:  any act by which severe pain or suffering, whether physical or mental, is intentionally inflicted.
  6. Czar (Anna Karenina) — The word Czar is derived from the ancient Roman title, Caesar, as is Kaiser
  7. Argos (Argo) — An actual movie named after an actual script named after the mythical Jason, the Argonauts, and his ship.
  8. Borderline (Silver Linings Playbook) — Personality, sanity, polarity, and that’s just the first scene.
  9. Franken- (as a prefix)  (Frankenweenie) — In the 21st century, the prefix Franken- has become a shorthand for human-generated catastrophes.
  10. Elvish (The Hobbit) —  Their original language lost to history, Hobbits were first encountered speaking a Mannish tongue learned from humans
GLM used NarrativeTracker 2.0 for this analysis.  NT2.0 is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media, as well as new media sources, as they emerge.
Previous Top HollyWord Winners include:
2011        Silence – Silent movies, (the Artist), a wife’s silence (Descendants), a father’s silence (Extremely Loud), the silence among the trenches of WWI (Warhorse).
2010       Grit:  firmness, pluck, gritty, stubborn, indomitable spirit, courageous, and brave perseverance.
2009       ‘Pandora’ from Avatar
2008       “Jai Ho!” Literally ‘Let there be Victory’ in Hindi from Slumdog Millionaire
2007      “Call it, Friendo,” from No Country for Old Men
2006       “High Five!!! It’s sexy time!”  from Borat!
2005       ‘Brokeback’ from Brokeback Mountain
2004      “Pinot” from Sideways
2003      ‘Wardrobe malfunction’ from Super Bowl XXXVIII


Top Trending Words of 2013, Spring Update

Kate’s Royal Offspring, Crazy New Weather Term, and Pontiff

Spring Update

AUSTIN, Texas March 13, 2013 – The Spring outlook for the Top Trending Words of 2013 include words related to:   Kate’s Royal Offspring,  Near-Earth Objects including Comets, asteroids and/or meteors,  Nukes (rogue or otherwise), a fascinating Internet meme (or two), China continuing in it role as the world’s economic engine, an unknown technical buzzword that will seemingly spring out of nowhere (ala #hashtag), and various catastrophic scenarios with names containing the prefix  franken- or the suffix – pocalypse 

This is according to current word trends in global English being tracked by the Global Language Monitor.  In December, Austin, Texas-based GLM announced that ‘ Apocalypse’ was the Top Word, ‘Gangnam Style’ the Top Phrase; and ‘Newtown’ and Mala the Top Names of 2012 in its  annual global analysis of the English language.

“The year 2013 looks to be another vibrant year for the English language with word creation again driven by events both scheduled and unanticipated,” said Paul JJ Payack, President and Chief Word Analyst of GLM.  “With 1.83 billion speakers and a new word created every 98 minutes or so, clever, interesting, and creative neologisms inevitably appear — and now from any point on the planet.”

To see the Top Words of 2012, go here.

The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2013 estimate).
Top Trending Words of 2013, Spring Update,

  1. Royal Birth — Come July, the opening ceremony of the 2012 Olympics will look like a garden party compared to the ensuing hubbub over the Royal Birth.
  2. Crazy New Weather Term — Derecho? Haboob? SuperStorm? As changes due to global warming become more pronounced, terms are emerging from the meteorologist’s jargon trove.
  3. -alypse — Top trending suffix on the list.  Engenders the creation of catastrophic-related, apocalyptic  terms.
  4. Pontiff — 1.2 Billion Catholics tweeting “The pontiff is dead (has resigned);  long live the Pontiff!”
  5. Global Warming — Perennially a Top Five Word (when matched with Climate Change), on top of mind to millions around the planet.
  6. Globe Circulating Meme — Probably surpassing  the Angelina Jolie Leg meme that resulted from her dramatic stance at the 2012 Oscars.
  7. MOOCs — Massive Online Open Courses.  What’s a decent student:teacher ratio when there 170,000 students in one course
  8. Sustainable — Top Word of the Year in 2006 affecting the language in ever more aspects and senses.
  9. Franken — Top trending prefix on the list. Expanded in meaning to include any human-instigated or -influenced natural disaster.
  10. Comet — Replacing Near-Earth Asteroid:  Yet another year, another celestial object, this comet may be the brightest in a thousand years (late ’13 rendezvous.)
  11. Twitflocker — Our annual stand-in  The Next Big Thing in technology.
  12. Debt — The debt bomb inflicts ever more ‘collateral damage’ upon the Western democracies.
  13. Solar max — 2013 is the actual peak of the 11-year sunspot cycle; in 1854 solar storms melted telegraph wires.
  14. Rogue nukes — Iran and North Korea will be the focus of attention here
  15. Euro- — The prefix will be used for any number of terms, few (if any) favorable.
  16. China Rising — The Sun has not yet set on its economic expansion


GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time.   NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic global media, as well as new social media sources as they emerge.

About the Global Language Monitor

Austin, Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. Since 2003, GLM has launched a number of innovative products and services monitoring the Internet, the blogosphere, social media as well as the top print and electronic media sites.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.


Top Ten Reasons North Korean May Have Selected Austin as a Strategic Target

Austin, Texas, Weekend Release March 29-31, 2013 —  Since Austin, Texas is the home of the Global Language Monitor, we thought that we would shed some light on why Kim Jong Un might consider Austin a strategic target.
  1. A secret scholar of Middle English when the word wyrd (weird) meant fated.  Hence, the ‘Keep Austin Weird’ slogan actually means ‘Keep Austin Fated’.  Not good.
  2. Has a secret fear of endangered salamanders.
  3. Is really upset that the University of Texas and Texas A&M discontinued their ancient (and storied) football rivalry.
  4. So many Californians have migrated to Texas in the last few years that his NK advisers concluded that Austin was part of Cali.
  5. Mistook Austin for Dallas, one of the great fears of the Austinites.
  6. Has a strange aversion to hippie cowboys.
  7. Was not invited to a football tryout for Mack Brown’s UT squad.
  8. Heard that the Texas Capital is taller than that of the US.
  9. Fears Texas Governor Rick Perry as an adversary in his conquest for world domination.
  10. Figures that destroying Willie Nelson’s Armadillo World Headquarters will raise his world standing.

The Editors


‘London’ is the Top Fashion Buzzword for 2013

First time a city has topped the ranking

The Sixth Annual Analysis by the Global Language Monitor New York, February 21, 2013 –  The city of London has been named the Top Fashion Buzzword for 2013, in the Global Language Monitor’s sixth annual ranking. London breaks the two year chart topping by the Duchess of Cambridge.  London bested ‘high slits’ the look popularized by Angelina Jolie’s dramatic stance at the 2012 Oscars, followed by Textures, Nail Art, Top Knots. Leather,  Wedge Sneakers, Peek-a-boo,  Statement Sunglasses, and Au Natural rounded out the top ten. “It may come as a surprise to some that the former Kate Middleton does not top the Top Fashion Buzzwords list this year. After all  Kate lit the headlines for everything she wore (and even more so when forgetting to don her frocks).  However, she could not overcome the fashion behemoth she helped create:  London,” said Bekka Payack, Manhattan-based Fashion Director for GLM. “This season will serve to further liberate women the world over to dress fashionably, in any way these choose.”

  1. London — With the the Global Fashion Crown two years running, the Olympics, Kate Middleton, Stella McCartney, Kate Moss and a cast of thousands (even the flamboyant Boris Johnson, nothing has proven more worthy than London Town.
  2. High Slits — Angelina Jolie’s dramatic stance at the 2012 Academy Award ceremony was the largest meme ever tracked. thereafter high slits abound.
  3. Textures — For the fashion conscious it’s the feel and not just the look.
  4. Nail Art — Observing today’s nail art is akin to taking a stroll through MoMA, with the works in miniature.
  5. Top knots and fun buns — Hair buns have evolved from granny’s convenience to a post-Modern fashion statement.
  6. Leather — Everything and everywhere, including socks, pants, jackets, shirts, and various ‘unmentionables’.
  7. Wedge sneakers  — Chuck your oh-so-retro Chuck Taylors, wedge sneakers are now the thing.
  8. Peek-a-boo — Apparently, the catwalks have gotten the CBS Emmy memo — and peek-a-boo fashion abounds.
  9. Statement Sunglasses — All of a sudden, Google’s ‘enhanced reality ‘ sunglasses  are demur by catwalk standards.
  10. Au Natural — In the buff now has a much sought after ‘royal warrant’ directly from the Duchess of Cambridge.
  11. First Knuckle Rings —  Every few hundred years first knuckle rings return to the fashion forefront.
  12. Baby Bumps — First saw life with the ‘More Demi Moore’ Vanity Fair Cover in ’91.  Now a fashion statement.
  13. Blocking —  Fabric and Texture blocking; not just color blocking this time around
  14. Prints — Start with postage stamps and follow through to zig-zags, paisleys, and even stripes.
  15. Children as Fashion Accessories — Nothing new here but becoming ever more prominent in Tinsel Town.

Each autumn, the Global Language Monitor ranks the Top Global Fashion Capitals.  In 2012, London maintained its dominance over New York City as the Top Global Fashion Capital.  Following London and New York were Barcelona, Paris, and Madrid.  Rome, Sao Paulo, Milano, Los Angeles, and Berlin rounded out the top ten.


Data Is All Around Us

How We See Data

Everywhere we go we see something that has to do with data, statistics, numbers and the technology that assists. On Languagemonitor.com , there are articles upon articles full of data and statistics that go along with what is happening in the world. If we click on the "disasters" tab, we will see that based on the NarrativeTrackers analysis, the casualties from the Japan Tsunami were estimated to reach 25,000 to 50,000 or more. They used data, numbers and statistics to figure out this data, were they right? Another interesting article is in the top words of 2012. These words were China, Europe, The Election, Kate, Deficit, Global Warming, Derecho, Olympiad, Cern, Rogue Nukes, Near-Earth Asteroid, Arab SPring, Bak'tun, Solar Max, Hen and Obesogenic. Based on statistics, those were the 16 top trending words in 2012. What will the top trending words be in 2014? Maybe they will give us a new analysis.

The Global Language Monitor

Statistics & Analysis

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To understand data and how it works can seem quite difficult, but if you read some of the interesting articles on languaemonitor.com, you may be able to understand a little better how data and technology are a part of each other and how they go hand in hand. Data is used for everything, and it is time for us to become more aware of how and when it is used.


Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013

MIT takes Top Honors from Harvard, Again; Public Universities edge Privates in Top 25

  • Volatility increases as consumers presented with more choices
  • Game-changers include Internet schools, for-profit institutions, and regional stars.
  • MOOCs begin having Influence
  • SAT reporting scandals have impact

Austin, Texas, January 30, 2013 – For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities.  This is the second time that a technical institute has topped the rankings.  Following MIT and Harvard were

Released April 2, 2014
New Guide Released June 2014

Columbia University; Stanford University; and the University of California, Berkeley up nine spots and moving into the Top Ten.  Rounding out the Top Ten were Yale; the University of Chicago (which slipped four spots); the University of Texas, Austin; Cornell and Princeton.

The University of California, Berkeley took top public university honors making a huge move back into the Top Ten.  Some 13 of the Top 25 are now public universities.  The University of Minnesota gained 15 spots up to No. 20, while Wisconsin and Michigan dropped 11 and 12 spots respectively. There have now been four different schools taking the top spot in the last six years:  Harvard, Michigan, Wisconsin, and MIT.
The University of California, Berkeley took top public university honors making a huge move back into the Top Ten.  Some 13 of the Top 25 are now public universities.  The University of Minnesota gained 15 spots up to No. 20, while Wisconsin and Michigan dropped 11 and 12 spots respectively.
“The higher education world is in the midst of a major upheaval that has only begun to sort itself out. You can’t have institutions of the stature of MIT, Berkeley and Texas give away their product for free, or millions of students opt for on-line schools or educations provided by for-profit organizations — and not record significant change.  This is all part of the globalization (and democratization) of higher ed.  In fact you need a seismograph to better understand the shifting of the tectonic plates of education, once long thought stable,” said Paul JJ Payack, president and Chief Word Analyst of GLM.  
The rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. This is the eighth TrendTopper MediaBuzz ranking over the preceding six years; the rankings are conducted every nine months.  There have now been four different schools taking the top spot in the last six years:  Harvard, Michigan, Wisconsin, and MIT.
To read about all Top Universities and Colleges continue reading here.
To see the Top Public Universities, go here.
To see the Top Private Universities, go here.
To see the Top Engineering Institutions, go here.
To see the Top Religion-related Universities, go here.
To see the Top Public Colleges, go here.
To see the Top Private Colleges, go here.
To see the Top Military/Service Academies, go here.
To see the Art/Design/Music Schools, go here.
The figure below shows the Top Universities and their rank in  2012.
2013 Top Universities 2012
1 Massachusetts Institute of Technology 1
2 Harvard University 2
3 Columbia University 4
4 Stanford University 8
5 University of California, Berkeley 14
6 Yale University 9
7 University of Chicago 3
8 University of Texas, Austin 10
9 Cornell University 6
10 Princeton University 15
11 University of Pennsylvania 12
12 Ohio State University, Columbus 16
13 University of Washington 11
14 University of California at Los Angeles 7
15 New York University 20
16 University of Wisconsin, Madison 5
17 Virginia Tech 19
18 University of California, Davis 17
19 University of California, San Diego 22
20 University of Minnesota 35
21 Georgia Institute of Technology 23
22 Johns Hopkins University 24
23 University of North Carolina, Chapel Hill 28
24 Duke University 21
25 University of Michigan,  Ann Arbor 13
25 Boston College 26
26 University of Illinois—Urbana,  Champaign 34
27 University of Phoenix 38
28 Purdue University 42
29 University of Georgia 27
30 University of Southern California 32
31 Michigan State University 40
32 University of Virginia 25
33 Boston University 29
34 Northwestern University 31
35 Georgetown University 25
36 University of Iowa 44
37 University of Pittsburgh 33
38 George Washington University 30
39 Pennsylvania State University 50
40 Texas A&M University 47
41 Rutgers, the State University of NJ 57
42 University of Notre Dame 53
43 University of Colorado, Boulder 58
44 Indiana University, Bloomington 18
45 University of Miami 37
46 Florida State University
47 Washington University in St. Louis 66
48 Brown University 36
49 University of California, Irvine 43
50 University of Oregon 60
51 Carnegie Mellon University 45
52 Syracuse University 49
53 California Institute of Technology 41
54 Central Michigan University
55 University of South Carolina,  Columbia 70
56 University of California, Santa Barbara 39
57 Vanderbilt University 46
58 University of Missouri, Columbia 54
59 George Mason University
60 Oregon State University
61 Tufts University 71
62 University of Rochester 51
63 University of Maryland, College Park 48
64 Iowa State University 56
65 Auburn University 64
66 University of Massachusetts, Amherst 62
67 University of Arizona 79
68 University of California, Santa Cruz 52
69 University of California, Riverside 55
70 American University 107
71 Emory University 59
72 University of Florida 61
72 Missouri U. of Science and Technology 78
73 Dartmouth College 72
74 University of Delaware 65
75 University of Kentucky 68
76 Case Western Reserve University 67
77 University of Tennessee 69
78 Rice University 72
79 Loyola University Maryland 154
80 Loyola University, Chicago 90
81 Northeastern University 74
82 Tulane University 86
83 Clemson University 137
84 Howard University 88
85 Baylor University 73
86 Fordham University 83
87 Southern Methodist University 87
88 Stony Brook University 117
89 Miami University, OH 92
89 Villanova University 89
90 Drexel University 93
91 Kansas University 77
92 University of Denver 94
93 University of Oklahoma 82
94 Wake Forest University 76
95 University of New Hampshire 105
96 Rensselaer Polytechnic Institute 97
97 DePaul University 102
98 Rochester Inst. of Technology 108
99 Marquette University 95
100 CUNY-Hunter College 139
101 Arizona State University 84
102 College of William and Mary 96
102 James Madison University 101
103 Santa Clara University 103
104 Brandeis University 99
105 University of San Francisco 175
106 Brigham Young University, Provo 63
107 Lehigh University 91
108 Hofstra University 115
109 CUNY-Baruch 139
110 CUNY-Queens 119
111 University of Arkansas 111
112 Texas Christian University 98
113 University of San Diego 113
114 Liberty University 114
115 St. Mary’s College of California 112
116 University of Alabama 110
117 Catholic University of America 116
118 Pepperdine University 128
119 Illinois Institute of Technology 123
120 University of Dayton 100
121 CUNY-Brooklyn 135
122 North Carolina State University, Raleigh 80
123 St. Louis University 118
124 Seattle University 141
125 University of the Pacific 136
126 Ithaca College 142
127 University at Buffalo—SUNY 169
128 Texas State U,  San Marcos 133
129 Loyola University New Orleans 134
130 Binghamton– SUNY 145
131 Towson University 124
132 Colorado State University 104
133 St. Joseph’s University 132
134 Chapman University 151
135 University of Vermont 81
136 Creighton University 122
137 Kansas State University 106
138 Loyola Marymount University 153
139 Yeshiva University 129
139 Cal Poly—San Luis Obispo 172
140 Butler University 131
141 Californis State U, Long Beach 125
142 Drake University 130
143 Washington State University 102
144 Emerson College 149
145 University of Tulsa 152
146 Tuskegee University 85
147 St. Catherine University 121
148 Providence College 127
149 New Jersey Institute of Technology 157
150 Quinnipiac University 155
151 Clark University 146
152 Gonzaga University 138
153 Capella University 147
154 Montclair State University 144
155 Rollins College 198
156 Walden University 140
157 Embry-Riddle Aeronautical U. 163
158 Xavier University of Louisiana 181
159 Kaplan University 126
160 Stevens Institute of Technology 148
161 Colorado School of Mines 150
162 Stetson University 165
163 Bradley University 162
164 Morgan State University 177
165 Iona College 178
166 Manhattan College 158
167 Worcester Polytechnic Institute 120
168 The Citadel 167
169 St. Mary’s University of San Antonio 188
170 Rowan University 121
171 Elon University 161
172 Abilene Christian University 170
173 Valparaiso University 171
174 Simmons College 182
175 Fairfield University 174
176 Michigan Technological University 180
177 St. Johns University, NY 143
178 Xavier University 89
179 University of Connecticut 75
180 Clarkson University 173
181 University of Dallas 185
182 Truman State University 109
183 University of Scranton 179
184 College of Charleston 190
185 Bentley University 168
186 Evergreen State 192
187 Mills College 160
188 Oral Roberts University 187
189 Hamline University 207
190 Florida A&M University 193
191 Springfield College 186
192 Rider University 176
193 Roger Williams University 95
194 Wagner College 194
195 Sacred Heart University 183
196 Ramapo College 189
197 University of Redlands 156
198 Western Governors University 184
199 Alfred University 196
200 John Carroll University 164
201 University of Portland 195
202 Augsburg College 210
203 Manhattanville College 204
204 Baldwin – Wallace College 199
205 University of Mary Washington 202
206 CUNY-City College 166
207 University of Mary Hardin-Baylor 191
208 St Edward’s University 197
209 Rose-Hulman Institute of Technology 159
210 Hood College 208
211 University of Northern Iowa 205
212 Dillard University 200
213 St. Bonaventure University 206
214 LaSalle University 203
215 Whitworth University 209
Click on this link  “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
This is the second major ranking to be released since the Penn State scandal.  In the previous TTMB rankings 3.42% of citations had some association with the scandal.  In this survey, scandal-related citations crept up to 6.8%.   Penn State’s ranking had been on an upswing since since the success of their identity campaign in 2010.  Since peaking in the Top 20 in 2011, Penn State fell to No. 51 in the immediate aftermath of the scandal in 2012.  Penn State’s has now recovered to its current position at No. 39, which suggests that its reputation is still suffering the effects of the Sandusky scandal.
Emory in the university rankings and Claremont McKenna in the college rankings each had SAT misrepresentations made public since the last survey.  Both fell in the rankings.  Emory fell from No. 59 to No. 71.  Claremont McKenna fell more dramatically from No. 33 to No. 75 in the College Rankings. Of course, it is open to question whether or not their drops were a direct result of their reported improprieties.
Top Colleges
For the second year in a row, Richmond topped the college rankings, followed by Bucknell, up two spots.   The rest of the Top 25 underwent significant changes.  No. 3 West Point, No. 4 Wellesley, and No. 5 the School of the Art Institute of Chicago (SAIC), made strides of sixteen, eight and twelve respectively.  Middlebury and Vassar broke into the Top Ten with gains of six and 11 spots, respectively, while Babson jumped 16 spots and Navy gained 11.  Other top movers included RISD, Swarthmore, Lafayette, Bard, Dickinson, and VMI, which all made double-digit moves into the Top 25, with RISD moving up some 21 spots and Dickinson some 34.
Reflecting the healthy distribution of “Little Ivies” across the national landscape, Richmond is the sixth  different college to take the top spot since these rankings began, which now have been represented by the South (Richmond and Davidson), the West (Colorado College), the East (Williams and Wellesley College) and the Midwest (Carleton College).  Wellesley was (and remains) the only women’s college to top a general college ranking.

The figure below shows the Top Colleges and their rank in  2012.

2013 Top Colleges Overall Ranking 2012
1 University of Richmond 1
2 Bucknell University 4
3 United States Military Academy 19
4 Wellesley College 12
5 School of the Art Institute of Chicago 17
6 Amherst College 6
7 Williams College 2
8 Middlebury College 14
9 Vassar College 20
10 Pratt Institute 10
11 Babson College 27
12 The Cooper Union 9
13 United States Naval Academy 24
14 Bowdoin College 22
15 Occidental College 13
16 Rhode Island School of Design 37
17 Swarthmore College 26
18 Lafayette College 30
19 Oberlin College 8
20 Bard College 43
21 Colgate University 11
22 Dickinson College 56
23 Virginia Military Institute 36
24 Barnard College 28
25 Pomona College 18
26 Reed College 40
27 Davidson College 16
28 Grinnell College 86
29 Trinity Washington University 111
30 Hamilton College 25
31 Union College 5
32 Gustavus Adolphus 52
33 Spelman College 83
34 Gettysburg College 71
35 Morehouse College 41
36 Washington and Lee University 63
37 Carleton College 23
38 Trinity College 29
39 Bryn Mawr College 42
40 Kenyon College 61
41 United States Air Force Academy 35
42 Skidmore College 77
43 Mount Holyoke College 51
44 Drew University 59
45 The Juilliard School 15
46 Bates College 69
47 Colby College 54
48 Smith College 3
49 DePauw University 67
50 Knox College 82
51 Haverford College 53
52 Flagler College 118
53 Sweet Briar College 179
54 St. Michael’s College 101
55 Wesleyan University 34
56 Willamette University 81
57 Siena College 72
58 Westminster College 168
59 Bethune-Cookman University 76
60 Macalester College 57
61 Denison University 79
62 Centre College 104
63 University of Puget Sound 97
64 College of the Holy Cross 50
65 Furman University 58
66 St. Olaf College 78
67 Rhodes College 126
68 Messiah College 90
69 Berklee College of Music 154
70 Hobart William Smith College 68
71 St Lawrence University 64
72 Wheaton College IL 103
73 Linfield College 125
74 St. John’s College, MD 138
75 Claremont McKenna College 33
76 Sarah Lawrence College 93
77 Ohio Northern University 89
78 Beloit College 94
79 Guilford College 39
80 College of Wooster 200
81 Birmingham Southern College 145
82 Elmira College 147
83 Ohio Wesleyan University 49
84 Stonehill College 131
85 Colorado College 7
86 Oklahoma Baptist College 136
87 Hampden – Sydney College 130
88 Muhlenberg College 109
89 San Francisco Art Institute 112
90 Hillsdale College 98
91 Presbyterian College 80
92 High Point University 105
93 University of the Arts, PA 102
94 Whitman College 106
95 California Institute of the Arts 119
96 Cornell College 107
97 Calvin College 60
98 Allegheny College 113
99 Coe College 133
100 Fisk University 96
101 Randolph College, Macon 100
102 California College of the Arts 146
103 Berea College 176
104 Wittenberg University 124
105 Goucher College 114
106 Whittier College
107 Wheaton College, MA 151
108 Florida Southern College 117
109 Harvey Mudd College 73
110 Wofford College 129
111 Lake Forest College 137
112 Grove City College
113 Carthage College 149
114 Moravian College 134
115 Illinois Wesleyan University 108
116 Milwaukee School of Engineering 84
117 Albion College 116
118 SUNY—Purchase 55
119 Susquehanna University 152
120 Kalamazoo College 123
121 St. Mary-of-the-Woods College 38
122 Wabash College 120
123 Agnes Scott College 141
124 Ripon College 144
125 SUNY—Geneseo 169
126 Bennington College 140
127 Augustana College IL 66
128 Marietta College 132
129 Earlham College 128
130 Scripps College 85
131 Elizabethtown College 165
132 Hendrix College 158
133 Albright College
134 McDaniel College
135 Hood College 177
136 Juniata College 163
137 US Coast Guard Academy 75
138 Ursinus College 127
139 Adrian College 150
140 Boston Conservatory 153
141 Lebanon Valley College 157
142 Pitzer College 122
143 Transylvania University 92
144 Endicott College 155
145 Loras College IA 148
146 Lewis and Clark College 175
147 Sewanee—University of the South 143
148 Lawrence University 46
149 Westmont College 182
150 New England Conservatory of Music 180
151 South Dakota School of Mines 173
152 Goshen College
153 Hartwick College 164
154 San Francisco Conservatory of Music 174
155 St. Mary’s College, IN 159
156 Elizabeth City State University 189
157 Curtis Institute of Music 183
158 Hampshire College 48
159 Morningside College, IA 178
160 University of North Carolina School of the Arts 167
161 Augustana College, SD 88
162 Franklin and Marshall College 171
163 Hollins University, VA 185
164 Eastern Mennonite University
165 University of Minnesota, Morris 186
166 Buena Vista University 135
167 Cleveland Institute of Music 156
168 Connecticut College 44
169 McMurry University, TX 181
170 New College of Florida 192
171 Fashion Institute of Technology 31
172 Bethel College, IN 87
173 College of St. Benedict/St. John University 110
174 Southwestern University 47
175 Ouachita Baptist University 188
176 Wells College
177 Hanover College, IN 160
178 Minneapolis College of Art and Design 62
179 SUNY College of Technology, Alfred 70
180 United States Merchant Marine Academy 197
181 College of New Jersey 184
182 United States Coast Guard Academy 172
183 School of Visual Arts 32
184 Austin College 196
185 Olin College 162
186 Millsaps College 170
187 Erskine College 91
188 Bard College at Simon’s Rock 190
189 Howard Payne University 194
191 Berry College 193
192 LaGrange College, GA 199
193 Emory and Henry College
194 St. John’s College, NM 191
195 Concordia University Texas 45
196 Lenoir-Rhyne University 142
197 St. Michael’s College 187
198 Washington and Jefferson College 198
199 University of the Ozarks 161
200 Corcoran College of Art and Design 139
201 Eugene Lang College of New School U. 195
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand.  Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin.  TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements.  The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months.  The study is longitudinal in nature with the latest analysis completed January 8, 2012.
About the Global Language Monitor

Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities. For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com. ##################################################### #####################################################