Top Political Buzzwords Paint a Different Picture than the Campaigns
AUSTIN, Texas, July 12, 2012 — The Top Political Buzzwords are telling a far different story than either campaign is presenting to the American people, One hundred and twenty-days before the presidential election, the Global Language Monitor has found profound differences between the actual concerns of the public and the political narratives of both parties. The Top Political Buzzwords 120 Days Before the Vote, was released earlier today. GLM has tracked political buzzwords associated with the national political scene since 2003 in the process compiling perhaps the largest statistical database of the kind.
The “War Against Women” is next to last at No. 52 even though it figures quite heavily in the Democratic narrative. It ranks just below No. 51 Outsourcing, which is key to the narratives of both parties. Other political buzzwords on the top of mind in the campaigns but in the bottom ten in the survey include: the Bush Tax Cuts, Progressive Politics, the Decline in US Manufacturing, Political Stalemate (in Congress), Angry White Males, and the Obstructionist Congress.
The electorate definitely has a sense that the American Dream Still Alive (No.5.) though it is clearly Disappointed in the Obama Administration (No. 6).
The public is quite mindful of the negative tenor of the debate, reflected in the rankings of Toxic Politics (No.2), Haters and those who label their opponents as -phobic (such as Christophobic), (No. 15), and the Politics of Fear (No. 23). Perhaps this helps account for the fact that enthusiasm for the campaign is tempered by non-enthusiasm (Nos. 17 and 18).
The Top Social Issue in the survey was Pregnancy Reduction and Sex-selective Abortion at No. 25, the debate on which crosses the Progressive/Conservative chasm, though neither seems much discussed on the campaign trail.
Both parties would do well to note that Romney’s Wealth is dead last; the electorate no-doubt inured to the fact that US presidential candidates are frequently wealthy (for example, the Bushes and John Kerry each had fortunes equal to or larger than that of Mitt Romney). Though Mr. Romney should note that Mormonism in Politics is No. 11.
“The narratives of both political parties are becoming further and further removed from the actual concerns of the American voters,” said Paul JJ Payack, President and Chief Word Analyst of GLM, “This is happening because they focus on smaller and smaller segments of voting population, writing off states, demographic segments, and entire geographic regions in the process.”
Highlights from the analysis include:
- The top priority is the Current US Economy (1)
- Responsibility for the Current US Economy is assigned to Obama (1)
- Responsibility for Great Recession is assigned to Bush (7)
- The name Obamacare is favored over the Affordable Healthcare Act by a 25:1 margin (3, 42)
- The hot button top Illegal Aliens is relegated to the No. 21 position
- The Affordable Healthcare Act [is recognized] as a Middle-class tax (25)
- Bain Capital is pushed into the background at No. 27
- The recent Supreme Court Affordable Healthcare Act ruling and Chief Justice John Roberts appears at a modest No. 32 just below Hydraulic Fracturing (31).
- The issues of the The 1% registers at No. 36, Super Pacs at No.37, and Teachers Unions at No.38.
The Top Political Buzzwords follow:
- Current US Economy (with Obama Ownership)
- Toxic Politics
- Out-of-control Spending
- The American Dream Still alive
- Disappointment in Obama Administration
- Bush Responsible for Great Recession
- The Iraq War
- Stimulus Package
- Wall Street Bailout
- Mormonism in Politics
- Rise of China
- US Debt Crisis
- Middle Class Whites
- Identifying opponents as Haters (or -phobic)
- Transparency in Government
- Excited about Presidential Election
- Not Excited about Presidential Election
- The Euro Crisis affecting US
- Hilary Clinton
- Illegal Aliens
- Climate Change
- Politics of Fear
- Afghanistan War
- Middle-class tax (Affordable Care Act)
- Wall Street Occupy Movement
- Bain Capital
- Pregnancy Reduction and sex selective abortion
- Drone Strikes
- Hydraulic Fracturing
- John Roberts Healthcare
- George Bush Responsible for US Economy
- Keystone Pipeline
- Obama responsible for Great Recession
- Deficit Spending
- The 1%
- Super Pacs
- Teachers Unions
- Global Terrorism
- Nuclear Iran
- Affordabe Healthcare Act
- Long-term Unemployment
- Bush Tax Cuts Affecting Middle Class
- Progressive politics
- Decline US Manufacturing
- Political Stalement
- Angry White Males
- Obstructionist Congress
- War Against Women
- Romney Wealth
Political buzzwords are terms or phrases that become loaded with emotional freight beyond the normal meaning of the word. For example, the word surge has been in the English-language vocabulary since time immemorial. However, in its context as an Iraq War strategy, it inspired a set of emotions in many people far beyond the norm.
The PQI tracks the frequency of words and phrases in global print and electronic media on the Internet, throughout the Blogosphere, Twitter and other social media outlets, as well as accessing proprietary databases. The PQI is a weighted index that factors in long-term trends, short-term changes, momentum, and velocity. Because PQI is based on the national discourse, it provides a real-time, accurate picture of what the public is saying about any topic, at any point in time.