Note: The Top Words, Phrases and Names of 2015 Will be Announced on December 28th.
The selection highlights the evolution of the long and storied history of the alphabet as the main writing system for the West.
Continues Documenting the Twenty-first Century through Global English-language Word Usage
AUSTIN, Texas, 19 December 2014 — The Emoji ideograph for Heart (and Love) was the Top Word for 2014 according to the 15th Annual survey of the English language by the the Global Language Monitor. The Heart and Love emoji, emoticon, and variations thereof appear billions of times a day around the world — across languages and cultures. This is the first time an ideograph has captured any of the major Word of the Year (#WOTY) honors. The selection highlights the evolution of the long and storied history of the alphabet as the main writing system for the West.
The GLM Word, Phrase, and Names of the Year lists are intended to provide a history of each year since 2000 through Global English language word usage.
For All Articles About GLM’s Words of the Year, Since 2000, go here.
” Each emoji represents an emotion, expression, or state of mind, or a person, place or thing, so much so, that we see the birth of the AlphaBit.” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor.
“The English Language is now undergoing a remarkable transformation unlike any in its 1400 year history — its system of writing, the Alphabet, is gaining characters at a truly amazing rate. These characters are ideographs or pictographs that are called emoji and emoticons.
“There are about a thousand emoji characters now officially recognized by the Unicode Consortium, the official keepers of coding that forms the basis of the Internet. The Unicode Consortium regularly reviews new suggestions with the latest finalized in June 2015. Of course, the emoji can then be embedded in any number of devices for any number of languages.”
Pope Francis Topped by Ebola for Top Name of 2014 (see below)
“Hands Up, No Shoot” is the Top Phrase of the Year of 2014 (see below)
Documenting the year 2014 through English-language word usage
Global Language Monitor’s 15th Annual Survey of Global English
AUSTIN, Texas, December 2014 — The Emoji ideograph for Heart (and Love) is the Top Word for 2014 according to the 15th Annual survey of the English language by the the Global Language Monitor. The Heart and Love emoji, emoticon, and variations thereof appear billions of times a day around the world — across languages and cultures. This is the first time an ideograph has captured Word of the Year honors.
The GLM Word, Phrase, and Names of the Year lists are intended to provide a history of each year since 2000 through English-language word usage.
” Each emoji represents an emotion, expression, or state of mind, or a person, place or thing, so much so, that we see the birth of the AlphaBorg or AlphaBit.” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor.
“The English Language is now undergoing a remarkable transformation unlike any in its 1400 year history — its system of writing, the Alphabet, is gaining characters at amazing rate. These character are ideographs or pictographs that are called emoji and emoticons. There are about a thousand emoji characters now officially recognized by Unicode Consortium, the official keepers of coding that forms the basis of the Internet. They regularly review new suggestions with the next 37 or so being finalized for June 2015. Then the new emoji can be embedded in any number of devices for any number of languages.
“The AlphaBIT now includes letters, numbers, the diacritical marks that compose emoticons, as well as clever electronic solutions that provide real-time access to more than hundreds of emoji.”
GLM’s top words, phrases and names this year represent some five continents, which continues to confirm the ever-expanding nature of the English language.
Example of Emoji Keyboard
The figure below shows an Emoji keyboard for Apple. When you select the Emoji keyboard, you will see a new key on the bottom row, which looks like an stylized globe.
You click this key to access a number of emoji ideographic menus for differing classes of emoji. In this way the key doesn’t present a single letter, number, or diacritical mark but rather access to hundreds or thousands of emoji.
The following figures show the Top 7 Emojis on a specialized Twitter feed for 24 hours back in June 2014. Fourteen of the Top 100 were heart-based.
At last count there are now some 722 characters, with another 250 being made available during the next year, and 37 more due for approval in June 2015.
The Top Words of 2014 follow.
Rank / Word / Comments
The Heart ♥ Emoji (for love) — The Heart ♥ Emoji (for love) is the Top Word of 2014. Each emoji represents an emotion, expression, or state of mind, or a person, place or thing.
Hashtag — The re-invented pound-sign becomes evermore powerful.
Vape — Smoking an electronic or e-cigarette, shorthand for vaporize, or vaping. Vapers are banned from indoor vaping in New York and other locales.
Blood Moon — Four total eclipses of the moon in eighteen-month span. Some Christians see it as the presaging a “lunar apocalypse”.
Nano — From Greek for dwarf, small; now 1 billionth of a meter, and any number of words surrounding nano technology.
Photo Bomb — Breaking into a ‘pre-arranged” photograph without authorization resulting in often humorous outcomes.
Caliphate — Literally, a land ruled by an Islamic Caliph typically governed under Sharia Law.
(White) privilege — The alleged advantages of having lighter colored skin in a diverse society.
Bae — Term of endearment for one’s object of desire.
“Bash” Tag — Using a hashtag to undermine your frenemies.
Transparency — That state of government openness that is apparently unachievable in the Western World.
Sustainable — The Jimmy Carter of words; keeps getting stronger since it was WOTY in 2006.
Clickbait — A link you just have to click on, though its more of a paid-for bait-and-switch.
Quindecennial — Fifteen year anniversary; 2014 is the quindecinnal of the 21st century.
Comet — Comet 67p has a visitor from the Rosetta Spacecraft.
OK is most understood word in the world, again. See more.
The Top Phrases of 2014
Rank / Phrase / Comment
Hands Up, Don’t Shoot — Demonstrators’ continued chant after shooting of unarmed suspect in Ferguson, Missouri.
Cosmic Inflation — The explosive growth of the Universe from virtually nothing. OK, there was something nowadays called the Singularity, sized about a billionth of a billionth of an inch. More evidence emerges that the Big Bang is settled science.
Global Warming — The past is prologue here. 15,000 years ago New York City was buried under 5,000 meters of ice.
Climate Change – Add ‘anthropogenic’ warming to this fact: the existence of the Bering Land Bridge 20,000 years ago suggests that the Oceans were some 100 meters lower than today. (That’s about a football field.)
War on Women — In the Islamic state, women and young girls (10 and older) are stolen and then sold into sexual slavery or forced into involuntary marriages. And this after watching the beheading of their husbands, sons and brothers.
All Time High — Many see this all-too-prevalent description of many world markets as more of a warning that a cause for celebration.
Rogue nukes — Sources state that Iran can now assemble a bomb in two weeks. This is going from hypothetical to reality. (If true, International Inspection Effort: Fail.)
Near-Earth Asteroid — Admittedly more of a space rock than an asteroid but it did create significant property damage as well as injuries before crashing into a Russian lake.
Big Data — No 1 on the current High Tech Buzzword list, ushering in a global transformation in how data is processed, analyzed, and transformed into solutions.
Polar Vector — An unusually long-lived Polar Outbreak plunging deep in the Southern territories.
The Top Names of 2014
Rank /Name / Comments
Ebola — The Ebola Virus Disease (EVD) is a highly contagious, often fatal, hemorrhagic disease. The current outbreak started in West Africa earlier this year and has claimed some 5,000 lives as of this writing.
Pope Francis — The most highly cited name, again. The former Jorge Mario Bergoglio, the 266th Pope of the Catholic Church, born December 17, 1936 in Buenos Aires.
World War One — A conflict from the early 20th century that many historians are beginning to understand as incomplete.
Médecins Sans Frontières — Doctors Without Borders, is a Nobel Peace Prize winning NGO founded in 1971. Heroically, involved in current Ebola epidemic.
MH370 — Malaysia Airlines Flight 370 that disappeared on Saturday, 8 March 2014, while flying from Kuala Lumpur to Beijing, with 239 passengers and crew.
FIFA World Cup — Better known simply as the World Cup, in 2014 won by Germany over Argentina (and heavily favored Brasil).
Ice Bucket Challenge — A popular charity-based fund-raising activity to generate funds for ALS. The stunt involves pouring buckets of water and ice over the heads of the participants.
Crimea — Reminder to Mr. Putin and the history-conscious (and poetically inclined): The Charge of the Light Brigade did not end well.
The Mid-terms — The US national election held during non-Presidential election years, hence the name, Mid-term.
NSA — The National Security Agency of the US collects intelligence through clandestine means of both foreign and (to the surprise of many) domestic sources.
Prince George of Cambridge. 5a. HRH Georgie — Nickname of Prince George of Cambridge, son of ‘Wills and Kate.” Watch this space as a ‘sister?’ enters the family.
Malala Yousafzai — Two years ago named co-name of the Year by GLM, this year the co-winner of the Nobel Peace Prize.The Pakistani girl shot by terrorists for promoting the right to education for girls.
Xi Jinping — “Steady as she goes,” as his term proceeds as China’s paramount leader.
President Obama – ‘Hope and Change’ retreats even further into history as Obama’s second term troubles mount.
Sochi Olympics — The XXII Olympic Winter Games that took place 7 to 23 February 2014, in Sochi, Russia.
Methodology: GLM’s Word of the Year rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people. To qualify for these lists, the words, names, and phrases must meet three criteria: 1) found globally, 2) have a minimum of 25,000 citations, and 3) have the requisite ‘depth’ and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular professional or social group or geography. The goal is to find the word usage that will endure the test of time.
GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 275,000 print and electronic global media (not limited to the English-language-based media), as well as new social media sources as they emerge.
The Top Words, Phrases, and Names since the Turn of the Century
Top Words: No. 1 ‘404’, No.2 Fail, No.3 Hashtag
Top Phrases: No. 1 Toxic Politics, No. 2 Federal Shutdown, No.3 Global Warming/Climate Change
Top Names: No. 1. Pope Francis, No. 2 ObamaCare, No.3 NSA
Top Words: No. 1 ApocalypseArmageddon, No.2 Deficit, No. 3 Olympiad
Top Phrases: No. 1 Gangnam Style, No. 2 Climate Change/Global Warming, No. 3 Fiscal Cliff
Top Names: No. 1 Newtown and Malala Yousafzai, No. 3 Xi Jinping
Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Arab Spring, No. 2 Royal Wedding, No.3 Anger and Rage
Top Names: No. 1 Steve Jobs, No. 2 Osama bin-laden and Seal Team Six, No.3 Fukushima
Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Anger and Rage, No. 2 Climate Change, No. 3 The Great Recession
Top Names: No. 1 Hu Jintao, paramount leader of China, No. 2 iPad, No. 3 Barack Obama
Top Words: No. 1 Twitter, No. 2 Obama-, No. 3 H1N1
Top Phrases: No. 1 King of Pop, No. 2 Obama-mania, No. 3 Climate Change
Top Names: No. 1 Obama, No. 2 Michael Jackson, No. 3 Mobama
Top Words: No. 1 Change, No. 2 Bailout, No. 3 Obama-mania
Top Phrases: No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”
Top Names: No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps
Top Words: No. 1 Hybrid (representing all things green), No. 2: Surge
Top Phrase: Climate Change
Top Name: Al Gore
Top Word: Sustainable
Top Phrase: Stay the Course
Top Name: Dafur
Top Words: No. 1, Refugee No. 2: Tsunami No. 3: Katrina
Top Phrase: Outside the Mainstream
Top Name: (acts of ) God
Top Word: Incivility (for inCivil War)
Top Phrase: Red States/Blue States No. 2: Rush to War
Top Name: Dubya/Rove
Top Word: Embedded
Top Phrase: Shock and Awe, No. 2: Rush to War
Top Name: Saddam Hussein, No. 2 Dubya
Top Word: Misunderestimate
Top Phrase: Threat Fatigue
Top Name: W (Dubya)
Top Word: Ground Zero
Top Phrase: ‘Lets Roll’
Top Name: The Heros
Top Word: Chad
Top Phrase: Dot.com
Top Name: W (Dubya)
About the Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture. GLM analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities.
Since 1970 a whole new vocabulary has entered the English Language.
New Words and New ‘Senses’ of Old Words
Austin, Texas, Earth Week, April 2014 — Climate Change has topped the Global Language Monitor’s Earth Day Words that Changed the World analysis. Climate Change outpaced Sustainable and Global Warming in the third annual analysis of Global English.
Since the first Earth Day was celebrated as an ‘environmental teach-in’ on April 22, 1970 a whole new vocabulary has entered the English Language. The Global Language Monitor has determined the top new words and new ‘senses’ of old words that have been engendered since that first Earth Day in 1970. The words are ranked by order of present-day usage in the English-speaking world. The study was updated the second week of April 2014.
“As the term ‘Climate Change’ suggests, the issues that the first Earth Day helped bring to the fore have had an evermore profound effect on global culture — and the English language,” said Paul JJ Payack, president and chief word analyst of GLM. “The issues these words represent are now viewed as essential to human progress, and even survival.
The words analyzed are but the most profound examples of a movement that has been gaining momentum at least since the 1960s.
GLM used their Narrative Tracker methodologies to determine and rank the Earth Day words. The criteria included determining which words have had an impact on the environmental movement and/or were influential in its growth.
The Top Words Engendered by Earth Day and the Environmental Movement since 1970 are listed below.
Rank/Word/Last Year’s Rank/Definition
1. Climate change (4) — Now used twice as much as the term ‘global warming’. Originally favored by those who think the warming of the planet is primarily dues to long-term atmospheric cycles.
2. Sustainable (3) — The ability to create self-replicating systems that can persist over time. Sustainable was GLM’s word of the year in 2006.Green (1) — Practices that are in harmony with the environment.
3. Global warming (11) — Favored by those who think the warming of the planet is primarily due to human influence. (Compare Climate Change, above).
4. Eco- (as a prefix) (5) — Shorthand for ‘ecological'; from the Greek ‘oikos’ for house (or table).
5. Vegan (9) — Those who abstain from eating animal or dairy products, often avoiding any products made from animals (such as leather or gelatin); coined in 1944 in the UK by Donald Watson.
6. Ecology (7) — the relations of beings to each other and their environment; from the Greek ‘oikos’ for house (or table).
7. Recycle (8) — The re-using of materials once viewed as waste.
8. Hybrid (car) (22) — Cars that use a mixture of technologies to reduce their reliance on fossil fuels.
9. Locavore (10) — Thinking globally while eating locally.
10. Emissions (6) — In this sense, gases and particles sent out into the atmosphere through industrial production, automobiles, etc.; from the Late Latin emittere, to send out of.
11. Xeriscape (14) — Literally ‘dry landscaping'; using natural elements in a desert landscape for yard enhancement. Begging the question: must every yard resemble an English Manor?
12. Natural (food) (21) — Food grown with without artificial ingredients (such as color) and produced in a manner similar to that used in a well-stocked home kitchen.
13. Renewable energy (2) — Energy derived from solar, wind, geothermal, biomass and similar ‘sustainable’ sources.
14. Organic food (18) — Food grown or produced without synthetic fertilizers, insecticides, hormones, irradiation and genetic modification.
15. Carbon footprint (19) — The total amount of greenhouse gas (GHG) emissions generate by a human activity. Driving a late-model, fuel-efficient car emits about 6 pounds of CO2 every ten miles. Term first used in 1980. Alternative definition — Your life reduced to the a series of equations on energy (carbon) consumption.
16. Biodegradable (15) — Organic material that decays naturally in a relatively short time.
17. Greenhouse gas (GHG) (16) — Any gas emitted into the atmosphere that trap heat (e.g., CO2); without them the Earth would be uninhabitable for humans; with an excess the Earth would be uninhabitable for humans.18. Solar power (12) — Energy derived by harnessing the sun’s electromagnetic radiation.
19. Post-consumer (waste) (20) — Material that can be used as a resource to build new products.
20. Emissions (6) — In this sense, gases and particles sent out into the atmosphere through industrial production, automobiles, etc.; from the Late Latin emittere, to send out of.
21. Greenwash (25) — Highlighting aspects of a product that may or appear to be favorable to the environment in order to re-shape its brand image.
22. Biomass (13) — Material derived from plants that can be used as a renewable energy source.
23. Biofuels (24) — Finally, we are reaching a break-even point with sugar based biofuels in Brazil.
24. Greenhouse Effect (23) — The heating of the Earth’s surface in a fashion similar to a greenhouse, with GHG acting as glass windows that trap heat. The result of the increased emission of CO2 and other GHGs.
25. Carbon trading (26) — Trading, in effect, the rights to pollute between different manufacturers in the global marketplace.
26. Free-range (27) — The animal has been raised with access to the outside; not the same as ‘free roaming’.
27. Save a Tree! (28) — One of the first rallying cries of the Environmental Movement. Unfortunately, replacing a renewable resource with one made of petroleum created ecological problems of its own.
For this analysis, the Global Language Monitor collected data from the Internet, blogosphere, the top 300,000 print and electronic media, as well as new social media as they emerge.
About Global Language Monitor
Austin, Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. In 2003, GLM first coined the term ‘ephemeral data’ as an attribute of ever-expanding Big Data. GLM has launched a number of innovative products and services monitoring the Internet, the blogosphere, social media as well as the top print and electronic media sites.
For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.
Austin, Texas, June 5, 2013 – Earlier this week, it was revealed that the Duden dictionary of ‘Correct German Spelling’ had dropped Rindfleischetikettierungsüberwachungsaufgabenübertragungsgesetz from its latest edition.
“Dropping a word from a dictionary does not unmake a word,” said Paul JJ Payack, President and Chief Word Wonk of the Global Language Monitor. “It’s simply a question of how frequently a word is used factored by its depth and breadth of use. A modest proposal might be to simply add #Rindfleischetikettierungsüberwachungsaufgabenübertragungsgesetz to the English language. After all, English is classified as a ‘Germanic’ language, and about a quarter of our words have Germanic roots”.
Click below to hear the pronunciation of Rindfleischetikettierungsüberwachungsaufgabenübertragungsgesetz:
Common German words that we’ve adopted into English include:
So why not Rindfleischetikettierungsüberwachungsaufgabenübertragungsgesetz?
Even if it refers to a repealed law, even if it literally means “law for the delegation of monitoring beef labeling”, English is quite adaptable and the world’s 1.83 billion English speakers could evolve its current meaning in any number of ways, not to mention the memes and Gifs it could spawn.
Granted it will be rather difficult to stuff into a 140-character Tweet.
followed by Shell Shock, Bi-Polar, Dothraki and La Toti
Ninth Annual Analysis by the Global Language Monitor
Austin, Texas, USA. September 25-26, 2012. The Global Language Monitor (GLM) today announced that ‘adorkable’ from New Girl and Big Bang, and Modern Family the Top Teleword of the Year followed by ‘Bi-polar,’ ‘Dothraki’, and ‘La Toti’. Rounding out the top ten were ‘scripted,’ ‘Kate,’ ‘fourth screen,’ ‘nerdy,’ and ‘Jubilee’.The awards are announced in conjunction with the Primetime Emmy awards at the beginning of the Fall television season in the US. This is the ninth annual analysis by Austin-based GLM.
“This is the first time a single phrase from three outstanding comedies shared the top spot,” said Paul JJ Payack, President and Chief Word Analyst of GLM. “This year’s list also reflects a world trying to find a new equilibrium for itself from lessons culled from its past, its present, with a touch of fantasy as it moves into the future.”
The Top Telewords of the 2011-2012 season with commentary follow:
1. Adorkable (Big Bang Theory, New Girl and Modern Family) – The word has been around for nearly ten years now and has applied mostly to men (as in Jim Parsons), but somehow Zooey Deschanel, and Modern Family’s Rico Rodriguez II (Manny) and Ariel Winter (Alex) have all added a vibrant dimension to the term. [A portmanteau word from dork and adorable.]
2. Shell Shock (Downton Abbey) – The trauma of shell shock both in the trenches of World War 1 and the vanishing way of life of the English Upper Class lies at the center of this early 20th c. drama. Societies, too, can experience shell shock. [Also called battle fatigue, now known as Post-traumatic Stress Disorder (PTSD)].
3. Bi-polar (Homeland) – Looking at an insane world through bi-polar eyes, Claire Danes presents an intense, intriguing portrayal of the post-Modern battlefield found in Homeland, where the enemies are neither obvious nor detectable on both side of the battle. [Historically known as manic-depressive disorder, where people experience disruptive mood swings.
4. Dothraki (Game of Thrones) – The twenty-three consonants and four vowels of the Dothraki language are not much easier to understand that the series multiple plotlines. [Dothraki is a made-up or ‘constructed’ language. There are hundreds of these ‘constructed’ languages from ‘Vulcan’ to J.R.R. Tolkien’s ‘Elvish’ to the 120-words of ‘Toki Pona’.
5. La Toti (Modern Family) – Family nickname of Sofía Margarita Vergara Vergara, the highest earning actress in American television for the past year ($19.1 million). [‘La Toti’ loosely translated as ‘the be all and end all’.]
6. Scripted – Scripted shows now mean ‘not reality’. Like the term guitar now needs the retronym ‘acoustic guitar’ to differentiate itself from its electronic brethren, reality TV has now become the dominate genre.
7. Kate – Who are the 100,000 people surrounding the Duchess of Cambridge? Those would be the Olympians and fans of the London 2012 Summer Olympics. Oh.
8. Fourth Screen – Whatever happen to the three-screen world of tomorrow. That would be yesterday. Past prognosticators evidently forgot to consult Steve Jobs about the ‘tablets’ in their future. [The three screens were those of the television, computer and smart phone. Apple’s iPad proved to be a game-changer introducing a new class of devices called ‘tablets’.
9. Jubilee – From Queen Elizabeth II’s 60th anniversary on the throne of England. The traditional Jubilee period is fifty years, but no matter ….
10. Dramedy (Louie) — Is it comedy? Is it drama? Dunno, but it’s definitely C.K. [Shorthand for his Hungarian surname — Székely.] .
This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge.
The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
The Top Telewords of previous years:
2011 – SpillCam from the Gulf Oil Spill, followed by Guido (Jersey Shore) and Reality (TV)
2010 – ‘Royal Wedding’ of Kate Middleton and Prince William, followed by Charlie Sheen’s ‘winner,’ and Arab Spring.
2009 – ObamaVision — All Obama, all the time, everywhere, followed by Financial Meltdown and the death of Michael Jackson.
2008 – Beijing (from the Olympics), ObamaSpeak, followed by ‘facts are stubborn things’, ‘it is what it is,’ and Phelpsian.
2007 – “Surge” from the Iraq War political and military strategy, “That’s Hot®” Paris Hilton’s popular expression that is now a registered trademark, and “D’oh!” from The Simpsons and The Simpsons Movie.
2006 – ‘Truthiness’ and ‘Wikiality’ from the Colbert Show followed by ‘Katrina’, ‘Katie,’ and ‘Dr. McDreamy’.
2005 – ‘Refugee’ from the coverage of the aftermath of Hurricane Katrina, followed by ‘Desperation’ from Desperate Housewives and ‘Camp Cupcake’ from the on-going Martha Stewart follies.
2004 – “You’re Fired!” edged “Mess O’ Potamia” followed by “Girlie Men,” “God,” and “Wardrobe Malfunction”.
Obesogenic, Derecho (and gender-neutral ‘hen’) take on Apocalypse, Kate and Debt
Number of Words in the English Language: 1,016,672 (July 6 estimate)
AUSTIN, Texas July 10 – Trending 2012 Update: Obesogenic, Derecho (and the gender neutral ‘hen’) are taking on the Mayan Apocalypse, Kate, and Debt as candidates for the Top Word of the Year according to a mid-year update by the Global Language Monitor. Each year, GLM produces the top trending words for the following year just before the new year begins. In 2011, it announced 12 possible candidates; mid-way through the year the three new terms have been added to the list.
Obesogenic — An environment that tends to encourage obesity. Lately it has been used to describe television advertisement that promote sugary and high-calorie snacks to kids.
Derecho — A ‘land hurricane,’ a sudden storm with extremely strong one-directional winds, such as occurred in the Eastern states earlier this month.
Hen — The Swedish attempt to create a gender-neutral pronoun to replace him or her or combinations therefore: hen.
“The new words are taken from an intensifying debate on obesity as a major societal health crisis, a ‘land Hurricane’ that some link to global warming. and a move sometimes viewed as political correctness to end gender distinction among pronouns,” said Paul JJ Payack, the president and chief word analyst of the Global Language Monitor. “At 2012’s mid-point, there has been considerable movement among the top trending words, and that trend will no doubt continue as it has during the entire life of our 1400-year old language.”
The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2012 estimate).
The Trending Top Words of 2012 in revised order:
Rank/ Previous Rank/ Word / Comments
1. China (3) — Middle Kingdom – There is little indication that China’s continuing economic surge will fade from the global media spotlight –or abate.
2. Europe (12) — United, breaking apart, saving the Euro, abandoning the Euro, with the UK again as an ‘interested onlooker’. Plus ça change, plus c’est la même chose.
3. The Election (6) — No Obama-mania this time around, more of an Obama-ennui for the November 6 elections.
4. Kate (2) — There are seven billion humans on the planet but sometimes it seems that it’s all about Kate, the Duchess of Cambridge, the former Kate Middleton in terms of fashion, celebrity, and the royal line. (And most definitely not Katie, the future ex-Mrs. Tom Cruise.)
5. Deficit (7) — Looks like deficit-spending will plague Western democracies for at least the next decade.
6. Global Warming (10)— The earth has been warming since New York was covered under a mountain of ice; what makes 2012 any different?
7. Derecho (New) — A ‘land hurricane,’ a sudden storm with extremely strong one-directional winds, such as occurred in the Eastern states earlier this month.
8. Olympiad (2) — The Greeks measured time by the four-year interval between the Games. Moderns measure it by medal counts, rights fees and billions of eyeballs.
9. CERN (9) — Neutrons traveling faster than light? The ‘God Particle’? The world ending in a mini-black hole? All these somehow revolve around CERN (The European Center for Nuclear Research). One CERN scientist calculated that the chance of a mini-Black Hole swallowing the Earth is less than 1 in 50,000,000. Somewhat comforting until you realize this is about ten times more likely than winning a national lottery.)
10. Rogue nukes (8)— Iran and North Korea will be the focus of attention here.
11. Near-Earth Asteroid (11) — Yet another year, another asteroid, another near-miss. (However, one does strike the Earth every one hundred million years or so.)
12. Arab Spring (13) — the successor term for ‘Arab Spring’, whatever that might be.
13. Bak’tun (4) — A cycle of 144,000 days in the Maya ‘Long Count’ Calendar. This bak’tun ends on December 21, 2012, also being called the Mayan Apocalypse. (Actually Maya ‘long-count’ calendars stretch hundreds of millions of years into the future, December 21st merely marks the beginning of a new cycle.)
14. Solar max (5)— The peak of the 11-year sunspot cycle; in 1854 solar storms melted telegraph wires; what’s in store for our all-pervasive electronic infrastructure?
15. Hen (New) — The Swedish attempt to create a gender-neutral pronoun to replace him or her or combinations thereof: hen.
16. Obesogenic (New) — An environment that tends to encourage obesity. Lately it has been used to describe television advertisement that promote sugary and high-calorie snacks to kids.
The Top Words for 2011: ‘Occupy’ was the Top Word, ‘Arab Spring’ the Top Phrase and ‘Steve Jobs’ the Top Name of 2011 in its twelfth annual global survey of the English language.
GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time.
NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic global media, as well as new social media sources as they emerge.
Austin, Texas, March 15, 2012 — ‘Big Data’ and ‘The Cloud’ are the Most Confusing Tech Buzzwords of the Decade (thus far) according to the The Global Language Monitor. Topping the list for 2012 are: Big Data, the Cloud, The Next Big Thing, Social Discovery, Web 2.0 (3.0, and so on). Solid State, CERN, Solar Max, De-dupe, 3G/4G/5G, and SoLoMo.
Continuing as the most confusing acronym now of the century: SOA.
GLM releases its Most Confusing Tech Buzzwords list annually in conjunction with Austin’s SXSW Interactive conference, which ends March 20th.
“High tech terms have long spilled into popular culture and this is nowhere more evident that at SXSW where the digital world intersects with those of music and the movies,” said Paul JJ Payack, president of the Global Language Monitor. “To a large and growing extent, high tech buzzwords are fueling the growth of English, which now serves as the Earth’s means of global communication.”
“SXSW can best be described as a weird mash-up of Cannes, COMDEX, and Woodstock. If creative ideas don’t mix here, it’s just not going to happen.
The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, as well as accessing proprietary databases. The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity.
The Most Confusing High Tech Buzzwords of the of the Second Decade of the 21st century, thus far (2010, 2011 & 2012) with commentary follow:
Big Data — Big Data is the biggest buzzword. It has been called the key to new waves of productivity growth, essential to the US place in global economics, and more. Now if only we could agree on exactly what this means and how we get there. (By the way, consider yottabytes: a quadrillion gigabytes. Hint: Just think a lotta bytes.)
‘The Cloud — The Cloud, in various manifestations has been ranked No. 1 for 2008, No, 4 overall for the decade, and now as No. 2 for 2012. Still all very nebulous.
The Next Big Thing — A cliche rendered nearly meaningless by the innumerable daily claims made by VCs, entrepreneurs, college drop-outs, etc. Actually, you can count the history of next big things on your fingers, and possibly toes.
Social Discovery — Webster’s 1910 definition. “Consisting in union of mutual converse,” might be an excellent corporate strategy.
Web 2.0 (3.0, and so on) — Ranked as the 1,000,000th English-language word in 2009, it just keeps morphing along.
Solid State — As in Solid State Disks (SSDs). Remember ‘solid-state’ televisions switched from vacuum tubes (Paleozoic)? How about LED watches from the ’80s (Mesozoic)? Today, it’s all-about Solid State Disks.
CERN — You might want to understand the acronym before the Earth is swallowed up the ‘mini’ black hole it just might create . (The European Organization for Nuclear Research)
Solar Max — In the 1850s telegraph wires melted. Best not to shuck off the hype here.
De-dupe — First we dupe, then we de-dupe; Flash forward to 2014: Re-duping! Ah, the next big thing!
3G/4G/5G — One of the benefits of having an open, open standard (AKA, no standard). Anybody can claim to lead as the (Generation) ‘standard’ expands into meaningless.
SoLoMo — This is not an oh-so-trendy neighborhood like Soho or Dumbo, at least not in the sense of brick-and-mortar. This is the convergence of Social, Local, and Mobile. The Talk of the Town at SXSWi this week in Austin.
For reference, here is the first decade (2000-2009) of the 21st century.
The Most Confusing High Tech Buzzwords of the first decade (2000-2009) of the 21st century with Commentary follow:
HTTP — HyperText Transfer Protocol is used for HTML (HyperText Markup Language) files. Not to be confused with text on too much Starbucks.
Flash — As in Flash Memory. “Flash’ is easier to say than “ I brought the report on my EEPROM chip with a thin oxide layer separating a floating gate and control gate utilizing Fowler-Nordheim electron tunneling”.
God Particle – The Higgs boson, thought to account for mass. The God Particle has eluded discovery since its existence was first postulated some thirty years ago.
Cloud Computing – Distributing or accessing programs and services across the Internet. (The Internet is represented as a cloud.)
Plasma (as in plasma TV) — Refers less often to blood products than to a kind of television screen technology that uses matrix of gas plasma cells, which are charged by differing electrical voltages to create an image.
IPOD – What the Alpha Whale calls his personal pod. Actually, Apple maintains that the idea of the iPod was from the film 2001: A Space Odyssey. The origin of the word IPAD is a completely different story.
Megapixel – Either a really large picture element (pixel) or a whole mess of pixels. Actually, one million pixels (that’s a lotta pixels) OK, what’s a pixel? Computer-ese for picture element.
Nano – Widely used to describe anything small as in nanotechnology. Like the word ‘mini’ which originally referred to the red hues in Italian miniature paintings, the word nano- is ultimately derived from the ancient Greek word for ‘dwarf’.
Resonate – Not the tendency of a system to oscillate at maximum amplitude, but the ability to relate to (or resonate with) a customer’s desires.
Virtualization – Around since dinosaurs walked the planet (the late ‘70s) virtualization now applies to everything from infrastructures to I/O.
Solution — Ever popular yet still an amorphous description of high tech packages of hardware, software and service
Cookie — Without cookies with their ‘persistent state’ management mechanism the web as we know it, would cease to exist.
Robust — No one quite knows what it means, but it’s good for your product to demonstrate robustness
Emoticon A smiley with an emotional component (from emotional icon). Now, what’s a smiley? :’)
De-duping – Shorthand for de-duplication, that is, removing redundant data from a system.
Green washing – Repositioning your product so that its shortfalls are now positioned as environmental benefits: Not enough power? Just re-position as energy-saving.
Buzzword Compliant — To include the latest buzzwords in literature about a product or service in order to make it ‘resonate’ with the customer.
Petaflop — A thousand trillion (or quadrillion) floating point operations per second Often mistaken as a comment on a failed program by an animal rights’ group.
Hadron – A particle made of quarks bound together by the strong force; they are either mesons (made of one quark and one anti-quark) or baryons (made of three quarks).
Large Hadron Collider – The ‘atom smasher’ located underground outside Geneva. Primarily built to re-create the conditions of creation, 1 trillionth of a second after the Big Bang.
Ceremony generates Jolie Leg Internet Meme (i-Meme)
9th Annual Global Survey by the Global Language Monitor
Austin, Texas, March 6, 2012. (Update) ‘Silence’ is the Top HollyWord of 2011 according the ninth annual global analysis by the Global Language Monitor. ‘Silence’ encompassing silent movies, the silence of dead and dying loved-ones, the deadly silence of the battlefield before an attack – as well as the deafening silence of historically anemic 2011 box office and attendance figures.
‘Silence’ topped Mai Oui! Iconic, Transformations, and Separateness for the top honors, while Domestics, Dramedy, Bathroom Humor, Why, and Muppets rounded out the top ten.
“In 2011 Hollywood had a full slate of award-worthy films as reflected by this year’s Oscar winners,” said Paul JJ Payack, president and chief word analyst for the Global Language Monitor, “The films reflected a deeper exploration into the human experience as reflected in a silent movie, various encounters in and around Paris, death, dying, separation and rebirth”.
Each year, GLM announces the Top HollyWords following the Oscar ceremony. The 84rd Annual Academy Awards ceremony, hosted by Billy Crystal was held last Sunday at the Hollywood and Highland Center in Los Angeles.
The Top Hollywords of the 2011 season with the largest impact on the English language with commentary follow.
Rank / Word or Phrase / Commentary
Silence – Silent movies, (the Artist), a wife’s silence (Descendants), a father’s silence (Extremely Loud), the deadly silence among the trenches of WWI (Warhorse) but most all silence at the box office, with the lowest attendance since the 1995.
Mai oui! – A big year for the City of Light and France: Hugo, Midnight in Paris, TinTin (which first appeared as a comic in French), Warhorse, and, of course, the irrepressible Jean Dujardin .
Iconic – (My Week with Marilyn) – Michelle Williams helps us better understand how this shy, frail woman become the iconic image of a very complicated time.
Transformations (Iron Lady and Albert Nobbs) – In a year with a plethora of visual effects, none were more startling than those of Meryl Streep and Glenn Close.
Separateness (A Separation) – The Iranian film about divorce that demonstrates the common threads that binds humanity together.
Domestics (The Help) – ‘Domestic Servants’ was the actual term with an emphasis, of course, on the servant.
Dramedy (The Descendants) – Dramedy, a comedy within the structural framework of a drama, a staple of sitcoms, successfully made the leap to the silver screen.
Bathroom Humor (Bridesmaids) – The women strive to both out-gross and gross-out their male competition.
Why? (The Tree of Life) — Why all the oil-spinning emulsions when images from the Hubble have been seared into our consciousness?
Muppets (The Muppets) – A new generation is introduced to Jim Henson’s family friendly varmints.
Bonus: Ides (Ides of March) – There’s really nothing very special about the Ides of March. In the Roman calendar, every month had its ides.
GLM used NarrativeTracker 2.0 for this analysis. NT2.0 is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media, as well as new media sources, as they emerge.
The Duchess Effect (Kate Middleton in yet Another Guise) Top Fashion Buzzword of 2012
Pippa’s Bum also makes the list
The Fifth Annual Analysis by the Global Language Monitor
New York, February 9, 2012 – Kate Middleton, now entitled Catherine, the Duchess of Cambridge, again stands atop the Fashion Buzzword List of 2012, this time as ‘the Duchess Effect’, according to the annual analysis by the Global Language Monitor (GLM). This is the first time someone has topped the list two years running. Previously Lady Gaga held the No. 1 and No. 2 positions during the 2010 and 2011 seasons respectively, Ms. Gaga dropped off the list for 2012.
Following ‘The Duchess effect’ were ‘peplums’, ‘braid bars’, ’pyjamas’, and ‘Pippa’s bum’. Rounding out the Top Ten were ‘paisley,’ Gatsby’, ‘pale colors,’ ‘tangerines,’ and ‘novelty denim’.
“The Duchess Effect appears to extend much further than the economic impact of Kate’s fashion choices; this year the fashion landscape seems to be a brighter, more accessible place with the styles more colorful, feminine and graceful than we’ve observed in many years, said Bekka Payack, GLM’s Manhattan-based Fashion Director. “Fashion is now being influenced from all points on the globe, with the rise of the regional fashion centers driving tribal, sustainable and eco-based trends”.
New York Fashion Week begins February 9th and kicks off the global calendar, immediately followed by London, Milan, and Paris.
GLM used NarrativeTracker 2.0 for this analysis. NT2.0 is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media, as well as new media sources, as they emerge.
The Top Fashion Buzzwords for 2012 with commentary follow:
The Duchess Effect – The positive economic impact of Kate Middleton’s fashion choices, derived from her new title, ‘the Duchess of Cambridge’.
Peplums – Kate (Hepburn) and Rosiland sported them in ‘40s flicks; now it’s your turn.
Braids – And a new twist is ‘braid bars:’ ‘I’ll have a G&T and some funky braids, please; make it to go.’
Pyjamas – Though the trend has spread from the campuses to the catwalks, you can’t get a Stella McCartney in the discount bin at Target’s.
Pippa’s Bum – Absurdly large media interest tracks the Duchess’ sister in general and her bum in particular.
Paisleys – No they were not invented during the Summer of Love, and not even in 17th c. Scotland; they have been in and out of style for more than millennium and a half.
Gatsby – That’s right, not Gangsta’ but Gatsby. Call it ‘20s Luxe.
Pale Colors – Such as glacier blue, minimal whites, lavender, or spindrift.
Tangerines – Such as Tangerine Tango for nails and accessories.
Novelty denim – With prints and dyes, stitched, embroidered, or bejeweled, it almost like a ‘60s’ ‘happening’
Luxe Hides — Super luxurious animal skins, faux and otherwise. (See below.)
African Prints – Fierce, gently, mesmerizing or subtle.
Ankle Boots – Worn with skirts, bare or with stockings, leggings or pants.
Mixed florals – Beaucoup of bouquets, mixed together and sorted printed over all.
Color blocking – Boldly bright and boldly blocked.
Vintage styles of the ‘20s (Flappers).
Vintage styles of the ‘40s (tea dresses).
Vintage styles of the‘50s (Clean, crisp, all-American).
Ethical Fashion – Taking a bolder stand, moving into the mainstream with Stella McCartney and Ally Hewson leading the way.
Sustainable Fashion – Not just from Austin, Berkeley and Portland anymore.
Each summer, the Global Language Monitor ranks the Top Fashion Capitals by Internet presence. London overtook New York City as the Top Global Fashion Capital for 2011. London and New York were followed by Paris, Milano, Los Angeles, and Hong Kong. Barcelona, Singapore, Tokyo and Berlin rounded out the top ten.