Healthcare NTI™ (NarrativeTracker Index™) is the first social media tracking tool designed to monitor public opinions on healthcare. Because the Healthcare NTI is based on the national (or regional or, even local) discourse – in real time, it provides a more accurate picture of what the public is actually thinking, on any topic, at any point in time.
NarrativeTracker: the First Social Media-based Tracking Tool Announced
|NarrativeTracker Index™ to provide policy-makers unbiased public opinion on Healthcare Reform or any other topic.|
|(Media-Newswire.com) – Dallas and Austin, Texas, May 12, 2010 – Today, The Global Language Monitor ( GLM ), the media analytics company, announced the launch of the Healthcare NarrativeTracker Index™ ( NTI™ ), the first product specifically designed to use social media-based monitoring to better understand the issues driving healthcare reform.
Because the Healthcare NTI is based on the national discourse, it provides a real-time, accurate picture of what the public is saying about any topic related to healthcare, at any point in time. In addition to the NTI, the Narrative Tracker Arc™ follows the rise and fall of sub-stories within the main narrative to provide a comprehensive overview of the opinions surrounding a single issue.
The ‘narrative’ refers to the stream of public opinion captured by blogs and other social media outlets on the Internet. The rise of the narrative actually renders positions on the issues almost meaningless, since positions now matter less than how they fit into a particular narrative.
“Just as there are solutions that provide an unprecedented view into a company’s workflows looking for process variations that drive inefficiency and waste, NTI tracks the ‘narrative’ of a subject, as well as projecting future trajectories for the narrative,” said Edward ML Peters,Ph.D.
The result has several advantages over traditional polls:
1 ) Immediacy
2 ) The lack of any bias that tends to creep into traditional polling, e.g., when individuals answer questions with what they think are the ‘correct’ answers rather than their true opinions.
3 ) NTI lets policy and decision makers focus on the true issues driving perceptions and concerns rather than being driven by false and phantom concepts.
In addition, the Narrative Tracker Arc™ follows the rise and fall of sub-stories within the main narrative.
“The goal of influencers, whether it’s the media, advertisers or politicians, is to spin news so that it resonates best with their target audience,” said Paul JJ Payack, President and Chief Word Analyst of GLM. NTI is more effective in capturing the true opinion of the public because it tracks unfiltered keywords in Social Media and other sources, rather than how that opinion is interpreted by the news media or by pollsters.”
The NTI is based on the GLM’s Predictive Quantities Indicator™ ( PQI™ ). The PQI tracks the frequency of words and phrases in global print and electronic media on the Internet, throughout the Blogosphere and other social media outlets as well as accessing proprietary databases. The PQI is a weighted index that factors in long-term trends, short-term changes, momentum, and velocity.
The Healthcare NTI will be released on a monthly basis beginning Thursday, May 13, 2010. The first analysis details the various narratives surrounding Massachusetts Healthcare reform, a healthcare model which has been adopted in the Patient Protection and Affordable Care Act, more commonly known as the national healthcare reform bill.
About The Global Language Monitor
Since 2003, GLM has launched a number of innovative products and services monitoring the Internet, the Blogosphere, Social Media as well as the Top 25,000 print and electronic media sites.
For more information on NarrativeTracker, call 1.512.801.6823 or send email to PaulJJPayack@gmail.com, or visit www.LanguageMonitor.com.