Angelina Jolie Leg Meme Now Largest Ever Measured

Angelina Jolie Meme Measures ‘Super-Colossal’ on GLM Scale
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Ignition
Ignition

Austin, Texas, March 5, 2012. (Update) The Internet Meme ignited when Angelina Jolie took a dramatic stance revealing her famously long (and notoriously thin) right leg at last week’s Oscar ceremony was the largest I-Meme ever recorded as measured by the  Global Language Monitor.  The ‘Jolie Leg’ meme registered  at Level 4 (out of 5) on the GLM Internet Meme Intensity Index  (IMII).

“Internet Memes can best be conceived as thoughts or ideas rather than words, since they can and often do encompass sounds, photos, and text.   They are propagated through every imaginable form of electronic communications, eventually surfacing in the traditional print and electronic media.  They are  propagated globally in a matter of minutes or hours, or days,” said Paul JJ Payack, GLM’s president and chief word analyst.
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The ‘Jolie Leg’ meme differs from the ‘Lin-sanity’ frenzy, because Lin-sanity is sustained though the invention of clever neologisms involving his name, and not necessarily the other attributes of a fully formed I-Meme.
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The life cycle of an I-Meme typically  follows four stages:
  • Ignition
  • Verification
  • Launch
  • Propagation
Verification
Verification
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The Jolie-Leg meme was ignited with Jolie taking her theatrical stance.
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It was then verified (did she really do what I think she did?) shortly thereafter when Descendants’ Oscar-winning writer, Jim Rush executed a remarkable facsimile of the Jolie pose.
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The I-Meme was launched with the appearance of thousands of rapidly evolving images, exemplified by Lady Liberty baring her leg in New York Harbor.
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It then began its rapid and continuing propagation into popular culture.
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GLM measured the intensity of the new Internet Meme at Level Four on its five-level Internet-Meme Intensity Index (IMII).
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Launch
Launch

We find it Ironic that ‘Silence’ was the Top HollyWord of 2011 according the ninth annual analysis by the Global Language Monitor.

Yet Angelina Jolie’s dramatic leg pose generated the massive Internet Meme, was anything but silent.
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For information on GLM’s Internet Meme Tracking Services and the Internet Meme Intensity Index, call 1.512.815.8836



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