The Global Language Monitor

Below are the top 200 Liberal Arts and Colleges focusing on baccalaureate  instruction for Spring/Summer 2012 ranked by their Internet Brand Equity as determined by GLM’s analytical methodologies.

.

Buy the Spring/Summer 2012 TrendTopper MediaBuzz Guide, Enrollment Management Edition.  Get All the Numbers Behind the Numbers, to better understand your precise position & positioning.  (GLM also provides you with one hour of free consulting with your purchase.)

..

.

For the complete list of all 215 Top Universities go here..

…

The Top Colleges by Internet MediaBuzz for Spring/Summer 2012

Rank / College

.

The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.

Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings.  Also incorporated into the rankings are ‘for profit” (University of Phoenix) and online institutions, such as Capella and Walden.  This is to provide true comparisons between and among the various types of post-secondary institutions now available to the discerning educational consumers. The full rankings  include positive or negative movement, and MediaBuzz Velocity and Momentum that reveal how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other competitors.

Methodology

The  TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.

TrendTopper MediaBuzz utilizes a  mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge.  The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.

What Others are Saying:

Colleges, Ranked by ‘Media Buzz’

By Eric Hoover

The  Summer / Spring 2012 Edition now includes over 400 schools, including specialty, Art, Design, Music, online, and for-profit institutions.  It  includes positive or negative movement vs the competition.  It also ranks school by MediaBuzz Velocity and Momentum that tells how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other colleges.

Buy the Spring/Summer 2012 TrendTopper MediaBuzz Guide, Enrollment Management Edition.  Get All the Numbers Behind the Numbers, to better understand your precise position & positioning.  (GLM also provides you with one hour of free consulting with your purchase.)

Buy the TrendTopper MediaBuzz Guide (Spring/Summer ’12) Student Edition and priced accordingly.

Buy the TrendTopper MediaBuzz Guide (Fall ’11/Winter) Student Edition  and priced accordingly.

If  the book does not download automatically, call 1.512.815.8836 and specify 1) the Fall/Winter Guide Student Edition, 2) the Spring/Summer Student Edition, or 3) The Enrollment Management Edition, for college executives who need to know the complete data for their school and that of their competitors.