Big Ten Top Conference & Ohio State Top School in ‘Best & Brightest’ Football Poll
Ohio State Tops TrendTopper ‘Best & Brightest’ Football Poll
Florida State breaks into Top 10; Georgia, South Carolina, Clemson, and Louisville Plummet
Navy sails to the No. 12 Spot
“Best and Brightest”™ BCS rankings combine athletic prowess with academic achievement
Austin, TEXAS, October 25 2013 — Ohio State Tops TrendTopper ‘Best & Brightest’ Football Poll; Florida State breaks into Top 10; Georgia, South Carolina, Clemson, and Louisville plummeted. With the addition of Houston and Louisiana-Lafayette, a total of Sixty-five schools were included in this week’s ranking. The TrendTopper Best & Brightest Football Rankings are the only BCS Football rankings that combine athletic prowess with academic achievement.
“Ohio State is the top Big Ten school in the TrendTopper MediaBuzz Higher Education rankings, so we are pleased to see the cream rising to the top of the ‘Best & Brightest’ Football Rankings,” said Paul JJ Payack, president and Chief Word Analyst for GLM. “In fact, five of the Top 25 schools are from the Big Ten conference, while four of the Top 25 belong to the Pac 10.”
In a previous study on the Impact of Conference Re-alignment on Academic Reputation, GLM found that the Big Ten emerged as the Top BCS Conference for Academic Reputation.
2013 Academic Reputation Ranking with rank before conference re-alignment in parentheses,
1. Big Ten Conference (1)
2. Atlantic Coast Conference (ACC) (3)
3. Pacific 12 Conference (PAC 12) (2)
4. Southeastern Conference (SEC) (6)
5. Big 12 Conference (Big 12) (4)
6. American Athletic Conference (AAC) (5)
7. Big East Conference (BE) (5)
8. Mid-American Conference (MAC) (8)
9. Mountain West Conference (MW) (9)
10. Conference USA (C-USA) (10)
11. Sun Belt Conference (SB) (11)
The FCS-level academically renowned Ivy League and Patriot League were used as benchmarks for the analysis. When included, the Ivy League placed first, the Big 10 second with the Patriot League third.
To create the “Best and the Brightest™ rankings, the Global Language Monitor (GLM) combined the results of the AP Writers and USAToday Coaches polls with the TrendTopper MediaBuzz College Rankings. The results of the BCS Poll were included as of October 22. Every team receiving any votes in the Writers, Coaches and BCS polls are included.
The complete Best & Brightest ranking of October 22:
|57||San Jose State||51||-6|
All schools receiving any votes in any week in either poll are included in the rankings. A total of sixty-five schools are currently eligible; others are added if they are new to the AP, USAToday; the results of the BCS Poll were included as of October 22.
About the TrendTopper MediaBuzz Rankings
UniversityBusiness magazine called TTMB, the “Nielsen ratings for higher ed” — and further explained that “Trend Topper MediaBuzz may be the most useful ‘ranking tool’ a school can use in its recruitment, marketing, and development efforts.” Eric Hoover wrote in The Chronicle of Higher Education: “A savvy enrollment manager once told me that a crucial part of his job was getting his college’s name in newspapers and magazines. After all, he said, the more people see an institution’s name, the more familiar it becomes, and the more attractive it seems to prospective students. He was describing “buzz,” something most colleges crave. In case you didn’t know, the Global Language Monitor will measure it for you.”
The TrendTopper MediaBuzz College Rankings are specifically designed to measure the Internet “Brand Equity” of the colleges and universities. Time Magazine described internet brand equity as: “…a measure of who’s talking about you online, based on Internet data, social media, blogs and the top 75,000 print and electronic media outlets. GLM then ranks the schools ‘according to their online presence — or internet brand equity. By focusing on online presence, the Monitor hopes to avoid the biases that characterize other rankings, which commonly rely on the opinions of university officials and college counselors rather than that of the greater public”.