The Global Language Marketing has released the London 2012 Ambush Marketing May 15 Update.

For these rankings GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

Once you download the London 2012 Ambush Marketing Update, you are entitled to one free hour of consultation from the Ambush Marketing experts from the Global Language Monitor, which has been tracking Branded Affiliations at the Olympics for the last three Olympiads.

The GLM Brand Affiliation Index for this analysis, ranged from a high of 524.45 to a low of 1.49.  The higher the score, the closer the brand affiliation with an event.  GLM has been tracking ambush marketing at the Olympics since the Beijing Games in 2008.  For London 2012, GLM began the three tiers of official sponsors since the third quarter of 2011.  These results are based on a study concluded on May 1,  2012.

With its Branded Individual Index (BII) GLM also tracks the brand equity of the athletes before and during the Games.

The official Olympic sponsors are divided into three tiers:  Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

Remember that once you download the London 2012 Ambush Marketing Update, you are entitled to one free hour of consultation from the Ambush Marketing experts from the Global Language Monitor, which has been tracking Branded Affiliations at the Olympics for the last three Olympiads.

For more information call +1.512.815.8836 or email info@languagemonitor.com

Austin, Texas, May 9, 2012 The Best in Class US colleges and universities as ranked by Internet Media Buzz were announced today by the Global Language Monitor. This follows the release of the in April of the eighth TrendTopper MediaBuzz rankings over the preceding five years; the rankings are conducted every nine months.

“The American Higher Education system is, without question, the envy of the world,” said Paul JJ Payack, president and Chief Word Analyst of GLM. “It is a very real pleasure to honor those schools who have proved to be the Best in Class for their individual areas of excellence.”
.

Buy the Spring/Summer 2012 TrendTopper MediaBuzz Guide, Enrollment Management Edition.  Get All the Numbers Behind the Numbers, to better understand your precise position & positioning.  (GLM also provides you with one hour of free consulting with your purchase.)

The TrendTopper MediaBuzz Rankings have been cited by the Chronicle of Higher Education and University Business as an essential tool to measure the “Buzz” that colleges and and universities crave and need for their admissions, retention and development efforts.

The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 215 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.

For the complete list of all 215 Top Universities go here.

The Best in Class Universities by TrendTopper MediaBuzz for Spring/Summer 2012 by area of excellence with current ranking follow:

About the Rankings

The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.

What Others are Saying:

Colleges, Ranked by ‘Media Buzz’

By Eric Hoover

The  Summer / Spring 2012 Edition now includes over 400 schools, including specialty, Art, Design, Music, online, and for-profit institutions.  It  includes positive or negative movement vs the competition.  It also ranks school by MediaBuzz Velocity and Momentum that tells how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other colleges.

Buy the Spring/Summer 2012 TrendTopper MediaBuzz Guide, Enrollment Management Edition.  Get All the Numbers Behind the Numbers, to better understand your precise position & positioning.  (GLM also provides you with one hour of free consulting with your purchase.)

Buy the TrendTopper MediaBuzz Guide (Spring/Summer ’12) Student Edition and priced accordingly.

Buy the TrendTopper MediaBuzz Guide (Fall ’11/Winter) Student Edition  and priced accordingly.

If  the book does not download automatically, call 1.512.815.8836 and specify 1) the Fall/Winter Guide Student Edition, 2) the Spring/Summer Student Edition, or 3) The Enrollment Management Edition, for college executives who need to know the complete data for their school and that of their competitors.

Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings.  Also incorporated into the rankings are ‘for profit” (University of Phoenix) and online institutions, such as Capella and Walden.  This is to provide true comparisons between and among the various types of post-secondary institutions now available to the discerning educational consumers. The full rankings  include positive or negative movement, and MediaBuzz Velocity and Momentum that reveal how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other competitors.

Methodology

The  TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.

TrendTopper MediaBuzz utilizes a  mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge.  The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.

For more information go to www.LanguageMonitor.com or call 1.512.815.8836 or send email to info@LanguageMonitor.com.

Kate Middleton ‘Brand’ Tops Coke, Adidas, and BA

Austin, Texas. Weekend May 4-6, 2012.  Ambush Marketers continue to dominate the run-up to the London Summer Games.  In fact ‘non-affiliated marketers’ took 27 of the top 50 spots measuring effective brand activation by the Global Language Monitor’s Brand Affiliation Index (BAI).

This despite the recent tightening of the rules by the IOC,  The GLM BAI rankings are not simply a matter of pride or bragging rights but rather a battle for brand equity and the consumer’s mind and the billions of dollars committed to the IOC, which are primarily used to fund the Games.

“The Olympic movement it is not immune to the historic shifts in communications affecting all institutions worldwide,” said Paul JJ Payack, founding president of the Global Language Monitor. “The seemingly all-pervasive media ensure that the flow of information can be stopped neither by national boundaries nor institutional gatekeepers.   There is no reason to think that marketing activities are immune from such forces.  In fact, marketing has been one of the foremost purveyors of new media technology.”

Ambush Marketing May 15 2012 Update

Remember that once you download the London 2012 Ambush Marketing Update, you are entitled to one free hour of consultation from the Ambush Marketing experts from the Global Language Monitor, which has been tracking Branded Affiliations at the Olympics for the last three Olympiads.

For these rankings GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The GLM Brand Affiliation Index for this analysis, ranged from a high of 524.45 to a low of 1.49.  The higher the score, the closer the brand affiliation with an event.

GLM has been tracking ambush marketing at the Olympics since the Beijing Games in 2008.  For London 2012, GLM began the three tiers of official sponsors since the third quarter of 2011.  These results are based on a study concluded on May 1,  2012.

With its Branded Individual Index (BII) GLM also tracks the brand equity of the athletes before and during the Games.

The official Olympic sponsors are divided into three tiers:  Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

To schedule your confidential consultation, call +1.512.815.8836.

For these rankings, encompassing the first quarter of 2012, GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The top findings include:

1. McDonald’s is in a tough fight, ranking behind Subway and Pizza Hut, but beating KFC.
2. Ambusher Nike leads Partner Adidas by a wide margin.
3. British Airways trails ambushers Lufthansa, United and Air France in the rankings.
4. Royal Philip outpaced ever-strong GE.
5. P&G continues to crush ambush competitors as it did in Vancouver.
6. Ambusher Ericsson Over Supporter Cisco by a 3:1 margin.

The Duchess Effect Meets the Summer Games

One interesting side note is that even the Summer Games are encountering the Duchess Effect.  The GLM BAI analysis showed that when linked with London  2012, Kate Middleton had a closer brand affiliation than a number of top sponsors including Coke, Adidas, BA and Panasonic, among others.

This again demonstrates the power of the ‘Kate Middleton Brand’.  A Tier 1 Olympic sponsor pays about $160 million for the privilege, plus the attendant advertising fees promoting the relationship that can cost upwards of $500 million over the four-year arrangement.  This would suggest that the Kate Middleton Brand could be valued at nearly a billion dollars or more, just in relationship to Summer Games.
..

The Top Ten Official Olympic Sponsors by BAI are listed below.

..

The Top Ten non-Olympic Affiliated Marketers by BAI are listed below.

.

The Top Twenty Combined Olympic Sponsors and Non-Affiliated Marketers Ranked by BAI.

.

The GLM Brand Affiliation Index for this analysis, ranged from a high of 524.45 to a low of 1.49.  The higher the score, the closer the brand affiliation with an event.

GLM has been tracking ambush marketing at the Olympics since the Beijing Games in 2008.  For London 2012, GLM began the three tiers of official sponsors since the third quarter of 2011.  These results are based on a study concluded on March 31,  2012.

With its Branded Individual Index (BII) GLM also tracks the brand equity of the athletes before and during the Games.

The official Olympic sponsors are divided into three tiers:  Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

Customized GLM Ambush Marketing Rankings are released monthly up to and following London 2012.  The Ambush Marketing London 2012 report features dozens of charts representing the interrelationship of each company to the Olympic Brand, their competitors and their partners. In addition, the reports contain exclusive and individualized Narrative Tracker analyses, the most advanced trend tracking analytics available. For more information, individualized reports, or a monthly subscription, call +1.512.815.8836 or email info@LanguageMonitor.com

About Global Language Monitor:  ”We Tell You What the Web is Thinking”
Founded in Silicon Valley, Austin, Texas-based GLM collectively documents, analyzes and tracks trends worldwide, with a particular emphasis upon the English language.

GLM employs proprietary ‘algorithmic methodologies’ such as the NarrativeTracker for global Internet and social media analysis.  NarrativeTracker is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time.

NarrativeTracker analyzes the Internet, blogosphere, the top 175,000 print and electronic global media, as well as new media sources, as they emerge.  For more information, individualized reports, or a monthly subscription, call +1.512.815.8836 or email info@LanguageMonitor.com

New Words and New ‘Senses’ of Old Words

Austin, Texas, April 20, 2012.  Since the first Earth Day was celebrated as en ‘environmental teach-in’ on April 22, 1970 a whole new vocabulary has entered the English Language.   The Global Language Monitor has determined the top new words and new ‘senses’ of old words that have been engendered  since that first Earth Day in 1970.  The words are ranked by order of present-day usage in the English-speaking world.  The study was completed the first week in April.

“The environmental movement has had a profound, lasting, and ever-increasing effect on global culture and, hence, the English language,” said Paul JJ Payack, president and chief word analyst of GLM. “The words we have analyzed are but the most profound examples of a movement that has become ever-more influential in the life of the planet.

Many in the younger generations,” Payack continued. “grew up practicing recycling, engaged in green activities, and attempting to live a green life style.  It is best for us all to remember that these advances were won over a generation or more, sometimes at great cost.

These words present a lasting legacy of what came before and what still needs to be accomplished.”

GLM used their Narrative Tracker methodologies to determine and rank the Earth Day words.  The criteria included determining which words have had an impact on the environmental movement and/or were influential in its growth.

The Top Words Engendered by Earth Day since 1970 are listed below.

Rank/Word/Definition

1.  Green — Practices that are in harmony with the environment.

2.  Renewable energy– Energy derived from solar, wind, geothermal, biomass and similar ‘sustainable’ sources.

3.  Sustainable — The ability to create self-replicating systems that can persist over time.  Sustainable was GLM’s word of the year in 2006.

4.  Climate change — Favored by those who think the warming of the planet is primarily dues to long-term atmospheric cycles.

5.  Eco- (as a prefix) — Shorthand for ‘ecological’; from the Greek ‘oikos’ for house (or table).

6.  Emissions —  In this sense, gases and particles sent out into the atmosphere through industrial production, automobiles, etc.; from the Late Latin emittere, to send out of.

7. Ecology — the relations of beings to each other and their environment; from the Greek ‘oikos’ for house (or table).

8.  Recycle — The re-using of materials once viewed as waste.

9.  Vegan — Those who abstain from eating animal or dairy products, often avaiding any products any product made from animals (such as leather or gelatin); coined in 1944 in the UK by Donald Watson.

10.  Global warming — Favored by those who think the warming of the planet is primarily due to human influence.  (Compare Climate  Change, above).

11.  Solar power — Energy derived by harnessing the sun’s electromagnetic radiation.

12.  Biomass — Material derived from plants that can be used as a renewable energy source.

13.  Biodegradable — Organic material that decays naturally in a relatively short time.

14.  Greenhouse gas (GHG) — Any gas emitted into the atmosphere that trap heat (e.g., CO2); without them the Earth would be uninhabitable for humans; with an excess the Earth would be uninhabitable for humans.

15.  Wind power — Energy derived by harnessing the wind. The top countries for generating electricity from wind power are the US, China, Germany and Spain.

16.  Organic food  – Food grown or produced without synthetic fertilizers, insecticides, hormones, irradiation and genetic modification.

17.  Carbon footprint — The total amount of greenhouse gas (GHG) emissions generate by a human activity.  Driving a late-model, fuel-efficient car emits about 6 pounds of CO2 every ten miles.  Term first used in 1980.

18.  Post-consumer (waste) — Material that can be used as a resource to build new products.

19.  Natural (food) – Food grown with without artificial ingredients (such as color)  and produced in a manner similar to that used in a well-stocked home kitchen.

20.  Hybrid (car) – Cars that use a mixture of technologies to reduce their reliance on fossil fuels.

21.  Greenhouse Effect – The heating of the Earth’s surface in a fashion similar to a greenhouse, with GHG acting as glass windows that trap heat.  The result of the increased emission of CO2 and other GHGs.

22.  Greenwash — Highlighting aspects of a product that may or appear to be favorable to the environment in order to re-shape its brand image.

23.  Carbon trading — Trading, in effect, the rights to pollute between different manufacturers in the global marketplace.

24.  Free-range — The animal has been raised with access to the outside; not the same as ‘free roaming’.

25.  Save a Tree! – One of the first rallying cries of the Environmental Movement.  Unfortunately, replacing a renewable resource with one made of petroleum created ecological problems of its own.

For this analysis, the Global Language Monitor collected data from the Internet, blogosphere, the top 175,000 print and electronic media, as well as new social media as they emerge.

No. 1 MIT first Tech School to top rankings

Game changing OpenCourseWare propels MIT to the highest score ever measured

Top 415 US Colleges and Universities (Six Universities Added April 6th)

Volatility evident as educational consumers are presented with more choices

Penn State stumbles but holds onto a top ranking

Richmond Tops all Colleges

.

Austin, Texas, April 4, 2012 (Updated April 16)  – MIT topped Harvard for the top ranking of American universities by Internet Media Buzz according to the Global Language Monitor.

This was the first time a technical institute topped the rankings; MIT did so by the largest distance ever measure in the history of the TrendTopper Rankings.

Also, in the first major rankings since the Penn State scandal, the school stumbled but held onto a top ranking.

.

This is the eighth TrendTopper MediaBuzz ranking over the preceding five years; the rankings are conducted every nine months.

.

.

. Buy the Spring/Summer 2012 TrendTopper MediaBuzz Guide, Enrollment Management Edition.  Get All the Numbers Behind the Numbers, to better understand your precise position & positioning.  (GLM also provides you with one hour of free consulting with your purchase.)

..

.

In the University Division, MIT was followed by Harvard, with the highest PQI differential between No. 1 and No, 2 ever recorded.  The University of Chicago took its usual position in the Top Ten, this year at No. 3, followed by Columbia University and past No. 1, the University of Wisconsin–Madison.  Always strong Cornell moved up to No. 6, while UCLA took the top spot in California besting Stanford.  Yale and the University of Texas-Austin Rounded out the Top Ten.

MIT gained the top spot apparently from the global buzz surrounding their announcement of their OpenCourseWare program.  OpenCourseWare  povides the same information available to MIT students to the world-at-large.  Not only can anyone, anywhere take M.I.T. courses online free of charge, they can  also earn certificates certifying mastery of the subject matter.

Buy the TrendTopper MediaBuzz Guide (Spring/Summer ’12) Student Edition and priced accordingly.

Buy the TrendTopper MediaBuzz Guide (Fall ’11/Winter) Student Edition  and priced accordingly.

If  the book does not download automatically, call 1.512.815.8836 and specify 1) the Fall/Winter Guide Student Edition, 2) the Spring/Summer Student Edition, or 3) The Enrollment Management Edition, for college executives who need to know the complete data for their school and that of their competitors.

“The higher education world is in the midst of a major upheaval that has only begun to sort itself out. You can’t have an institution of MIT’s stature give away its product for free, or millions of students opting for on-line schools or educations provided by for-profit organization, and of course the globalization of higher ed and not record significant change.  In fact you need a seismograph to better understand the shifting of the educational plates, once long thought stable,” said Paul JJ Payack, president and Chief Word Analyst of GLM.  This is the fifth year and eighth edition of the TrendTopper MediaBuzz Rankings.

Penn State’s stumble came in the wake of the child sex-abuse scandal in November that tarnished the legend of one of the most revered, and successful, major college football programs in the nation. Of concern to GLM was whether the scandal would dramatically increase the number of web citations, however the opposite was the case, as happened when Harvard took a massive hit to its endowment a few years ago. Significantly, only 3.42 percent of the global citations were considered of negative sentiment, so Penn State held onto a high ranking.

The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 215 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.

The Top Universities by TrendTopper MediaBuzz with current ranking and change from last ranking follow:

1.  Massachusetts Institute of Technology (5)

2.  Harvard University  (-1)

3.  University of Chicago (+4)

4.  Columbia University (0)

5.  University of Wisconsin—Madison (+9)

6.  Cornell University (+4)

7.  University of California—Los Angeles (+10)

8.  Stanford University  (-1)

9.  Yale University  (+4)

10. University of Texas—Austin (-2)

11. University of Washington (0)

12. University of Pennsylvania (+4)

13. University of Michigan—Ann Arbor (-3)

14. University of California–Berkeley (-12)

15. Princeton University (+1)

16. Ohio State University—Columbus (+13)

17. University of California — Davis (+2)

18. Indiana University—Bloomington (+6)

19. Virginia Tech (+18)

20. New York University (+3)

21. Duke University (+6)

22. University of California—San Diego  (+3)

23. Georgia Institute of Technology (-2)

24. Johns Hopkins University (+7)

25. University of Virginia (+11)

For all 210 Universities and Master-degree granting colleges, go here.

University of Richmond tops all  colleges

In the college rankings the University of Richmond completed its long climb to the top.

Reflecting the healthy distribution of ‘Little Ivies’ across the nation landscape, Richmond is the sixth different college to take the top spot since these rankings began, which now have been represented by the South (Richmond and Davidson), the West (Colorado College), the East (Williams and Wellesley College) and the Midwest (Carleton College).  Wellesley was also the only Women’s College to top a general college ranking.  Richmond Williams switched places with Smith, Bucknell and Union coming on strong.  Amherst, Colorado College, Oberlin College, The Cooper Union and the Pratt Institute rounded out the Top Ten.

The Top Universities by TrendTopper MediaBuzz with current ranking and change from last ranking follow:

1.  University of Richmond (+2)

2. Williams College (+1)

3. Smith College  (+18)

4. Bucknell University  (+19)

5. Union College  (+3)

6. Amherst   (+13)

7. Colorado College   (+21)

8. Oberlin College   (+20)

9. The Cooper Union  (+28)

10. Pratt Institute   (+12)

11.   Colgate University (+37)

12.   Wellesley College  (+14)

13.   Occidental College (+27)

14.   Middlebury College  (+16)

15.   The Juilliard School  (+8)

16.   Davidson College (+26)

17.   School of the Art Institute of Chicago   (+22)

18.   Pomona College   (+6)

19.   United States Military Academy   (+24)

20.   Vassar College   (+29)

21.   Emerson College (+45)

22.   Bowdoin College   (+17)

23.   Carleton College   (+9)

24.   United States Naval Academy   (+32)

25.   Hamilton College   (+38)

For a complete list of all 200 colleges, go here.

The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.

Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings.  Also incorporated into the rankings are ‘for profit” (University of Phoenix) and online institutions, such as Capella and Walden.  This is to provide true comparisons between and among the various types of post-secondary institutions now available to the discerning educational consumers. The full rankings  include positive or negative movement, and MediaBuzz Velocity and Momentum that reveal how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other competitors.

Methodology

The  TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.

TrendTopper MediaBuzz utilizes a  mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge.  The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.

What Others are Saying:

Colleges, Ranked by ‘Media Buzz’

By Eric Hoover

The  Summer / Spring 2012 Edition now includes over 400 schools, including specialty, Art, Design, Music, online, and for-profit institutions.  It  includes positive or negative movement vs the competition.  It also ranks school by MediaBuzz Velocity and Momentum that tells how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other colleges.

Buy the Spring/Summer 2012 TrendTopper MediaBuzz Guide, Enrollment Management Edition.  Get All the Numbers Behind the Numbers, to better understand your precise position & positioning.  (GLM also provides you with one hour of free consulting with your purchase.)

Buy the TrendTopper MediaBuzz Guide (Spring/Summer ’12) Student Edition and priced accordingly.

Buy the TrendTopper MediaBuzz Guide (Fall ’11/Winter) Student Edition  and priced accordingly.

If  the book does not download automatically, call 1.512.815.8836 and specify 1) the Fall/Winter Guide Student Edition, 2) the Spring/Summer Student Edition, or 3) The Enrollment Management Edition, for college executives who need to know the complete data for their school and that of their competitors.

Below are the top 215 University and Master-degree granting institutions for Spring/Summer 2012 ranked by their Internet Brand Equity as determined by GLM’s analytical methodologies.

. Buy the Spring/Summer 2012 TrendTopper MediaBuzz Guide, Enrollment Management Edition.  Get All the Numbers Behind the Numbers, to better understand your precise position & positioning.  (GLM also provides you with one hour of free consulting with your purchase.)

..

.

.

For the full list of the 200 Top Colleges go here.

The Top 215 Universities by Internet MediaBuzz for Spring/Summer 2012

Rank / University

The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.

Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings.  Also incorporated into the rankings are ‘for profit” (University of Phoenix) and online institutions, such as Capella and Walden.  This is to provide true comparisons between and among the various types of post-secondary institutions now available to the discerning educational consumers. The full rankings  include positive or negative movement, and MediaBuzz Velocity and Momentum that reveal how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other competitors.

Methodology

The  TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.

TrendTopper MediaBuzz utilizes a  mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge.  The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.

What Others are Saying:

Colleges, Ranked by ‘Media Buzz’

By Eric Hoover

The  Summer / Spring 2012 Edition now includes over 400 schools, including specialty, Art, Design, Music, online, and for-profit institutions.  It  includes positive or negative movement vs the competition.  It also ranks school by MediaBuzz Velocity and Momentum that tells how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other colleges.

Buy the Spring/Summer 2012 TrendTopper MediaBuzz Guide, Enrollment Management Edition.  Get All the Numbers Behind the Numbers, to better understand your precise position & positioning.  (GLM also provides you with one hour of free consulting with your purchase.)

Buy the TrendTopper MediaBuzz Guide (Spring/Summer ’12) Student Edition and priced accordingly.

Buy the TrendTopper MediaBuzz Guide (Fall ’11/Winter) Student Edition  and priced accordingly.

If  the book does not download automatically, call 1.512.815.8836 and specify 1) the Fall/Winter Guide Student Edition, 2) the Spring/Summer Student Edition, or 3) The Enrollment Management Edition, for college executives who need to know the complete data for their school and that of their competitors.

.

Buy the Spring/Summer 2012 TrendTopper MediaBuzz Guide, Enrollment Management Edition.  Get All the Numbers Behind the Numbers, to better understand your precise position & positioning.  (GLM also provides you with one hour of free consulting with your purchase.)

..

.

For the complete list of all 215 Top Universities go here..

…

The Top Colleges by Internet MediaBuzz for Spring/Summer 2012

Rank / College

.

The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.

Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings.  Also incorporated into the rankings are ‘for profit” (University of Phoenix) and online institutions, such as Capella and Walden.  This is to provide true comparisons between and among the various types of post-secondary institutions now available to the discerning educational consumers. The full rankings  include positive or negative movement, and MediaBuzz Velocity and Momentum that reveal how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other competitors.

Methodology

The  TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.

TrendTopper MediaBuzz utilizes a  mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge.  The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.

What Others are Saying:

Colleges, Ranked by ‘Media Buzz’

By Eric Hoover

The  Summer / Spring 2012 Edition now includes over 400 schools, including specialty, Art, Design, Music, online, and for-profit institutions.  It  includes positive or negative movement vs the competition.  It also ranks school by MediaBuzz Velocity and Momentum that tells how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other colleges.

Buy the Spring/Summer 2012 TrendTopper MediaBuzz Guide, Enrollment Management Edition.  Get All the Numbers Behind the Numbers, to better understand your precise position & positioning.  (GLM also provides you with one hour of free consulting with your purchase.)

Buy the TrendTopper MediaBuzz Guide (Spring/Summer ’12) Student Edition and priced accordingly.

Buy the TrendTopper MediaBuzz Guide (Fall ’11/Winter) Student Edition  and priced accordingly.

If  the book does not download automatically, call 1.512.815.8836 and specify 1) the Fall/Winter Guide Student Edition, 2) the Spring/Summer Student Edition, or 3) The Enrollment Management Edition, for college executives who need to know the complete data for their school and that of their competitors.

.

TrendTopper MediaBuzz Ranking the Top Colleges by Internet Brand Equity.

See where your college choice ranks before making you final enrollment decision!

Here are a few hints:

Top University:

.

.

.

.

.

.

Top College:

.

.

.

.

.

.

Top Women’s College:

.

.

.

.

.

.

.

.

.

.

.

.

.

What Others are Saying:

Colleges, Ranked by ‘Media Buzz’

By Eric Hoover

.

SOA continues its reign as most confusing acronym

Austin, Texas, March 15, 2012 — ’Big Data’ and ‘The Cloud’ are the Most Confusing Tech Buzzwords of the Decade (thus far) according to the  The Global Language Monitor.  Topping the list for 2012 are:  Big Data, the Cloud, The Next Big Thing, Social Discovery, Web 2.0 (3.0, and so on).  Solid State, CERN, Solar Max, De-dupe, 3G/4G/5G, and SoLoMo.

“High tech terms have long spilled into popular culture and this is nowhere more evident that at SXSW where the digital world intersects with those of music and the movies,” said Paul JJ Payack, president of the Global Language Monitor.   ”To a large and growing extent, high tech buzzwords are fueling the growth of English, which now serves as the Earth’s means of global communication.”

“SXSW can best be described as a weird mash-up of Cannes, COMDEX, and Woodstock.  If creative ideas don’t mix here, it’s just not going to happen.

Narrative Tracking

Pop Culture

High Technology

Colleges MediaBuzz

Ambush Marketing

Top Fashion Capitals

Number of Words

Political Services

.

.

.

.

.

.

.

.

.

.

.

.

.

.

See how GLM Brand Affiliation Services can help your organization; call 1.512.815.8836 or email info@LanguageMonitor.com

1. Silence – Silent movies, (the Artist), a wife’s silence (Descendants), a father’s silence (Extremely Loud), the deadly silence among the trenches of WWI (Warhorse) but most all silence at the box office, with the lowest attendance since the 1995.
2. Mai oui! – A big year for the City of Light and France:  Hugo, Midnight in Paris, TinTin (which first appeared as a comic in French), Warhorse, and, of course, the irrepressible Jean Dujardin .
3. Iconic – (My Week with Marilyn) – Michelle Williams helps us better understand how this shy, frail woman become the iconic image of a very complicated time.
4. Transformations (Iron Lady and Albert Nobbs) – In a year with a plethora of visual effects, none were more startling than those of Meryl Streep and Glenn Close.
5. Separateness (A Separation) – The Iranian film about divorce that demonstrates the common threads that binds humanity together.
6. Domestics (The Help) – ‘Domestic Servants’ was the actual term with an emphasis, of course, on the servant.
7. Dramedy  (The Descendants) – Dramedy, a comedy within the structural framework of a drama, a staple of sitcoms, successfully made the leap to the silver screen.
8. Bathroom Humor (Bridesmaids) – The women strive to both out-gross and gross-out their male competition.
9. Why?  (The Tree of Life) — Why all the oil-spinning emulsions when images from the Hubble have been seared into our consciousness?
10. Muppets (The Muppets) – A new generation is introduced to Jim Henson’s family friendly varmints.

Bonus:  Ides (Ides of March) – There’s really nothing very special about the Ides of March.  In the Roman calendar, every month had its ides.

Ignition

Austin, Texas, March 5, 2012. (Update) The Internet Meme ignited when Angelina Jolie took a dramatic stance revealing her famously long (and notoriously thin) right leg at last week’s Oscar ceremony was the largest I-Meme ever recorded as measured by the  Global Language Monitor.  The ‘Jolie Leg’ meme registered  at Level 4 (out of 5) on the GLM Internet Meme Intensity Index  (IMII).

Verification

Launch

We find it Ironic that ‘Silence’ was the Top HollyWord of 2011 according the ninth annual analysis by the Global Language Monitor.

For information on GLM’s Internet Meme Tracking Services and the Internet Meme Intensity Index, call 1.512.815.8836

Pippa’s Bum also makes the list

The Fifth Annual Analysis by the Global Language Monitor

Pippa

Kate

New York, February 9, 2012 – Kate Middleton, now entitled Catherine, the Duchess of Cambridge, again stands atop the Fashion Buzzword List of 2012, this time as ‘the Duchess Effect’, according to the annual analysis by the Global Language Monitor (GLM).  This is the first time someone has topped the list two years running.  Previously Lady Gaga held the No. 1 and No. 2 positions during the 2010 and 2011 seasons respectively, Ms. Gaga dropped off the list for 2012.

Following ‘The Duchess effect’ were ‘peplums’, ‘braid bars’, ’pyjamas’, and ‘Pippa’s bum’.  Rounding out the Top Ten were ‘paisley,’ Gatsby’,  ‘pale colors,’ ‘tangerines,’ and ‘novelty denim’.

“The Duchess Effect appears to extend much further than the economic impact of Kate’s fashion choices; this year the fashion landscape seems to be a brighter, more accessible place with the styles more colorful, feminine and graceful than we’ve observed in many years, said Bekka Payack, GLM’s Manhattan-based Fashion Director. “Fashion is now being influenced from all points on the globe, with the rise of the regional fashion centers driving tribal, sustainable and eco-based trends”.

New York Fashion Week begins February 9^th and kicks off the global calendar, immediately followed by London, Milan, and Paris.

GLM used NarrativeTracker 2.0 for this analysis.  NT2.0 is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media, as well as new media sources, as they emerge.

The Top Fashion Buzzwords for 2012 with commentary follow:

1. The Duchess Effect – The positive economic impact of Kate Middleton’s fashion choices, derived from her new title, ‘the Duchess of Cambridge’.
2. Peplums –  Kate (Hepburn) and Rosiland sported them in ‘40s flicks; now it’s your turn.
3. Braids  – And a new twist is ‘braid bars:’ ‘I’ll have a G&T and some funky braids, please; make it to go.’
4. Pyjamas – Though the trend has spread from the campuses to the catwalks, you can’t get a Stella McCartney in the discount bin at Target’s.
5. Pippa’s Bum – Absurdly large media interest tracks the Duchess’ sister in general and her bum in particular.
6. Paisleys – No they were not invented during the Summer of Love, and not even in 17^th c. Scotland; they have been in and out of style for more than millennium and a half.
7. Gatsby – That’s right, not Gangsta’ but Gatsby.  Call it ‘20s Luxe.
8. Pale Colors – Such as glacier blue, minimal whites, lavender, or spindrift.
9. Tangerines – Such as Tangerine Tango for nails and accessories.
10. Novelty denim – With prints and dyes, stitched, embroidered, or bejeweled, it almost like a ‘60s’ ‘happening’
11. Luxe Hides — Super luxurious animal skins, faux and otherwise.  (See below.)
12. African Prints – Fierce, gently, mesmerizing or subtle.
13. Ankle Boots – Worn with skirts, bare or with stockings, leggings or pants.
14. Mixed florals – Beaucoup of bouquets, mixed together and sorted  printed over all.
15. Color blocking – Boldly bright and boldly blocked.
16. Vintage styles of the ‘20s (Flappers).
17. Vintage styles of the ‘40s (tea dresses).
18. Vintage styles of the‘50s (Clean, crisp, all-American).
19. Ethical Fashion – Taking a bolder stand, moving into the mainstream with Stella McCartney and Ally Hewson leading the way.
20. Sustainable Fashion – Not just from Austin, Berkeley and Portland anymore.

Each summer, the Global Language Monitor ranks the Top Fashion Capitals by Internet presence.    London overtook New York City as the Top Global Fashion Capital for 2011.  London and New York were followed by Paris, Milano, Los Angeles, and Hong Kong.  Barcelona, Singapore, Tokyo and Berlin rounded out the top ten.

President Obama’s State of the Union Address earlier this week provided the Global Language Monitor the opportunity to analyze the changing Obama Narrative since he rose to the national prominence some five years ago. GLM found three distinct narratives with the communication styles supporting each narrative forming arcs of their own, characterized by their specific word choices, styles of delivery, rhetoric, and diction.

Obama 1.0 Narrative
We had Obama 1.0 whose narrative was that of soaring rhetoric, of hope and inclusiveness, and meeting ourselves in the future.

Reprinted from The Hill, Washington, D.C.

This was the “Yes, We Can!” presidential hopeful who would lead us out of Iraq and Afghanistan, harness Iran, close down Git-mo, bring peace to the Holy Land and then get elected to the presidency. This was the time of short declarative sentences or finely honed sentences that would never end, but who cared? This was the un-Bush and proud to say it. This was yet another ‘New Order for the Ages’”.

Obama 1.0 Frequent Word Choices: Americans, Change, Hope, Dreams, Unity

Then the Bush Iraq war policies were kept in place (or even expanded), Guantanamo remained (and still remains) open. This transformation occurred as the hopes and dreams that Obama represented collided with a very real political reality, of war and terrorism, of K-Street operatives, and healthcare plans that had to be passed it in order to know what was in them.

This was the era when the top political buzzwords included ‘anger and rage’, the residue remaining from the (still-ongoing both then and now) global economic restructuring. GLM tested out the new meme and found that what had been characterized as ‘anger and rage’ was actually better represented as ‘frustration and disappointment’.

Obama 2.0 Narrative
The Obama 2.0 Narrative that emerged from the bitter and prolonged healthcare battle, where the behind the scenes wheeling-and-dealing seemed to equal (or even surpass) the worst in memory. Obama 2.0 was now viewed as an ‘aloof’ president who presided over the decision to ‘surge’ in Afghanistan, expanded Bush’s drone warfare, culminating in the president’s handling of the Gulf oil spill and the nationwide speech he then delivered.

Obama’s speech was considered a turning point by many supporters who longed for a leader who would demonstrate how an engaged president would quickly and effectively reach out to those in dire need during such an event (the direct opposite of the Bush response to Katrina). This was to prove not be the case – and the ‘Spill-Cam’ made it all the worse as the oil spouted forth, 24 x 7, for weeks on end.

The voters delivered their verdict on Obama 2.0 in early November 2010, where Obama’s party was pommelled by historic proportions.

Obama 2.0 frequent word choices: surge, Tea Party, deficit, oil spill, healthcare.

The Obama 3.0 Narrative

When President Obama delivered his third and possibly final State of the Union address, he used language that seemed to introduce yet another public persona. This would be his third since his emergence into the spotlight in 2007.

Judging from the language used during his recent State of the Union address, the Obama 3.0 Narrative will be very much like those of George W. Bush, with equal portions of the second term Bill Clinton, Ronald Reagan, and even a sprinkling of JFK. The Obama 3.0 Narrative’s word choices are only remotely attached to those of Ted Kennedy (and even Al Gore). Those of Lyndon Johnson and Jimmy Carter were definitely eschewed.

Obama 3.0’s Narrative, according to his word choices and focus was on “American Values,” even citing “America as the indispensable nation” (Madeline Albright’s phrasing) apparently an updated reference to ‘American exceptionalism’, a phrase normally verboten to the American Left, since it can represent cultural imperialism and American political hegemony.

The president also emphasized phrases and buzzwords that are generally considered to skew right:

• Mentioned America and Americans nearly fifty times (vs. 11 times in his Inaugural Address)
• Defining issue was reclaiming American values.
• Offered unvarnished praise for the military
• Praised increased oil and oil production.
• Preaching fiscal and individual responsibility
• Highlighted “More feet on the border than ever before”

Finally, the use of negative words and phrases nearly surpassing that of positive words phrases in the State of the Union address.

• Weakened
• Shrinking
• Bailouts
• Handouts
• Cop-outs
• Fraud
• Dumping
• Out-dated
• Unnecessary
• Phony
• Obstruction
• Fiasco
• Plunged
• Unstable
• Corrosive
• Loopholes

Summary

Obama Narrative 3.0 is strikingly different than that of his campaign and early administration.

In some ways this could be the Left’s worst nightmare: a potentially transformative president, now turning into a Bill Clinton/Ronald Reagan hybrid.

In other ways this could be the Right’s worst nightmare: Obama as the 1996 Bill Clinton, adjusting to his Mid-term ‘thumpin’ and rushing to the center to win a second term.

GLM used NarrativeTracker Technology in this study. NarrativeTracker is based on the global discourse, providing a real-time, accurate picture of what any audience is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, the top global print and electronic media, as well as new media sources as they emerge.

Paul JJ Payack is the president of Global Language Monitor.