Paris Towers Over World of Fashion as Top Global Fashion Capital for 2015

Paris Towers Over World of Fashion as Top Global Fashion Capital for 2015

The Global Language Monitor’s 11th Annual Survey
Paris nearly doubled Scores of New York and London
Where’s Milano? (No. 6)
Paris Fashion Week, Autumn 2015, New York and Austin, Texas — Paris has stunned New York City toppling it from its one year reign as the Top Global Fashion Capital in the Global Language Monitor’s 11th Annual survey.   London remained in the third spot as did L.A.at No. 4.

Rounding out the Top Ten were Rome, Milano, Barcelona, Berlin and Madrid, followed by Tokyo.  Currently, there are fifty-six fashion capitals being charted, with a number under watch for 2016.  In 2015 GLM added one city to the analysis, Washington, DC,  which made a splash, er belly flopped, to No. 53.

Le Figaro
Paris redevient la capitale mondiale de la mode

 Moving up from No.12 to No.6 word ordinarily send the City’s Fashion Establishment into an ecstatic state.  No so, if you are Milano. And especially so if you followed Roma, at No. 5.

Last March, Milano was the Top Fashion Buzzword for 2015 followed by, Suede, Booty, and Kate’s Baby Girl. However, this is a far cry from the Top Global Fashion Capital ranking, where Milano then ranked No. 12.   Much of the internet mediabuzz, not all of it positive, revolves upon these efforts to revive its ‘brand’.  Recent reports from Milano Moda Donna 2015 were mixed

Milan has been working hard to re-establish itself as the pre-eminent capital of Global Fashion, or at least to being consistently named as one of the Big Four (with Paris, New York and London).   Currently, the No. 4 spot is occupied by LA, which GLM sees as representing the Red Carpet phenomenon.

After an extraordinary two-year reign (2011-2012), London has settled into the No. 3 spot, comfortably behind Paris and New York — for the second year in a row.    London also took the third spot in all four major areas of measurement used in determining the annual rankings for the Global Language Monitor.

London Fashion Week Settles Firmly into the No. 3 Spot

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Last year New York topped Paris by less than .05%, the tightest margin ever; this year Paris returned the favor — and then some — by nearly doubling New York’s score.  In another first, Paris topped all four categories worldwide.
“In a world torn by war, repression, and the brutal subjugation of women and girls, fashion remains a bastion of self-expression.” said Paul JJ Payack, Chief Word Analyst and president of GLM.  “And fashion can be a force for good that can be experienced in a positive manner in every culture and tradition.”
11th Annual Top Global Fashion Capitals Coming in August 2015
Sydney remains strong as Melbourne falters; for the first time New Delhi and Mumbai resulted in a virtual dead heat.
The Global Fashion Capitals for Swimwear were Miami, Barcelona, and Bali.

Barcelona, Berlin and Madrid remain hot as does what we are calling the East Asian Cluster:  Tokyo, Singapore, Shanghai and Hong Kong.  Seoul remains on the outside, very outside, of the cluster at No. 56.

 The Top Global Fashion Capital Rankings are listed below, in the format: Ranking, Fashion Capital, and Previous Position.
Top Global Fashion Capitals 1 to 25
Top Global Fashion Capitals 26 to End
The Watch List for 2016 includes: Abidjan, Accra, Auckland, Beirut, Jakarta, Kuala Lampur, and Lagos.

Top Fashion Capitals by Region

Europe:
Paris, London, Rome, Milano, Barcelona, Berlin, Madrid, Florence, Monaco, Amsterdam, Antwerp, Copenhagen, Stockholm, and Frankfurt.
India:
Mumbai, New Delhi (statistical dead heat)
Australia:
Sydney, Melbourne
East Asia:
Tokyo, Singapore, Shanghai and Hong Kong. Seoul
RSA:
Cape Town, Johannesburg
Middle Europe:
Moscow, Prague, Vienna, St Petersburg, Warsaw and Krakow
Canada:
Toronto, Montreal,and Vancouver,
Mideast:
Dubai, Abu Dhabi
Spain:
Barcelona, Madrid
Latin America:
Sao Paulo, Rio de Janerio, Buenos Aires, Caracas, , Santiago and Mexico City
Regional US:
New York, Los Angeles, Miami, Dallas, Boston, Las Vegas, Chicago, Houston, Atlanta, San Francisco, Austin and Washington, DC
Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear. This is the eleventh edition of the survey, which was first made public in 2007.

About the Global Language Monitor

In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.  Previous to this Payack was the founding president at yourDictionary.com, and a senior executive for a number of leading high tech companies.

Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.

These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.

For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com

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