Psst! So are Alcohol, Algebra, Chemistry, Guitars and Zeroes …
Hundreds of Words of Arabic Origin are Considered Authentic English language words
San Francisco. July 22, 2011. Haboobs, those dust storms invading the Southwestern United States these days, might be called as American as Apple Pie — or at least as English as fish and chips. The word, according to an analysis by the Global Language Monitor conducted earlier this week, is actually considered an English-language word, found in unabridged dictionaries, hundreds of thousands of times on the Internet, and hundreds of times in the print media and scholarly works as least as far back as the 19th century.
When Arizona-based weather forecasters used ‘haboob’ to describe the fierce wind- and dust-storms their were immediate calls to stop use of that term since it is of Arabic in origin, and might be insulting to American and NATO forces stationed in Arabic-speaking lands.
“If you find that the word ‘haboob’ is inappropriate because of its Arabic origin, then you better start thinking about:
and the hundreds of other words of Arabic origin that are members in excellent standing in contemporary English, said Paul JJ Payack, President and Chief Word Analyst of GLM.
“The English language has thousands upon thousands of words that it has ‘borrowed’ from hundreds of languages over its fourteen hundred year lifespan. Unfortunately, once English ensnares one these ‘loan’ words, they seldom ever escape”.
Palin’s Emails: What Her Remarkably Lucid Prose Says About the Art of Teaching Writi
June 16, 2011 | 12:00 am
Sarah Palin’s emails are telling us something about remedial writing classes at our universities and colleges, and it’s not what you think. Call her defensive or parochial based on the cache of her spontaneous writings while serving as governor of Alaska, but
something easy to miss is that Palin, in contrast to her meandering, involuted speaking style, is a thoroughly competent writer—more so than a great many people most of us likely know, including college graduates.
Indeed, her facility in writing proves something one might be pardoned for supposing she was exaggerating about in Going Rogue, her autobiography, in which she limns a childhood portrait of herself as a bibliophilic sort of tot:
Reading was a special bond between my mother and me. Mom read aloud to me – poetry by Ogden Nash and the Alaska poet Robert Service, along with snippets of prose …. My siblings were better athletes, cuter and more sociable than I, and the only thing they had to envy about me was the special passion for reading that I shared with our mother.
That’s right, Sarah “you betcha” Palin was, of all things, a bookworm, excited to learn to spell “different” and winning a poetry contest for a poem about Betsy Ross. And as such, it is predictable that her emails would evidence such casually solid command of the language—even if her oral rendition of it is a different matter entirely.
Once we understand that, it leads to some serious questions, as posed by books getting buzz at present such as Richard Arum and Josipa Roksa’s Academically Adrift and In the Basement of the Ivory Tower by the anonymous “Professor X.” How sensible is our assigning millions of freshmen each year to classes intended to teach them a skill so deeply rooted in unconscious facilitation at an early age?
To get a sense, it helps to see a few of these emails. Because email is written speech, it’s easy to miss artfulness in them. Yet, take this Palin passage: “Even CP has admitted locking up tax rates as Glenn suggests is unacceptable to the legislature, the Alaskan public, this administration, and the Constitution.”
The spelling is flawless—and unlikely to be completely a product of spell-check, which misses errors and often creates others. More to the point, she has an embedded clause (“locking up tax rates”) nested into a main one, with another clause “as Glenn suggests” nested within the embedded one. That’s good old-fashioned grammar school “syntax.” I have known plenty of people with B.A.s who could barely pull it off properly at gunpoint, and several others who would only bother to at gunpoint.
Equally graceful despite its mundane content: “Cowdery telling a kid what’s acceptable and what isn’t inside these four walls??? Puleeeze. A three-pound puppy vs. all the CBC crap that he helped dump around here?” You hear an actual human voice here. We tell some people “I can hear your voice in the way you write”—because it’s unusual for people to be able to “write” themselves. Palin is one of the people who can. [Read More.]
Sarah Palin’s Emails Written At 8th Grade Level — Better Than Some CEOs
The huge cache of Sarah Palin’s emails released Friday offered not only a chance to see what she was writing about during her uncompleted term as Alaska’s governor, but also an opportunity to see how well she writes.
AOL Weird News brought samples to two writing analysts who independently evaluated 24,000 pages of the former governor’s emails. They came back in agreement that Palin composed her messages at an eighth-grade level, an excellent score for a chief executive, they said.
“However, the emails say something else. Ms. Palin writes emails on her Blackberry at a grade level of 8.5.
“If she were a student and showing me her work, I’d say ‘It’s fine, clear writing,'” he said, admitting that emails he wrote scored lower than Palin’s on the widely used Flesch-Kincaid readability test.
“She came in as a solid communicator,” said Paul J.J. Payack, president of the Global Language Monitor. The emails registered as an 8.2 on his version of the test. “That’s typical for a corporate executive.”
An example of Palin’s strongest writing came on Jul. 17, 2007 in an email to Lieutenant Governor Sean Parnell about the controversial Gravina Island Bridge, infamously called the “Bridge to Nowhere.”
“We cant afford it, the Feds won’t pay for it, the general populace isn’t placing it as a high priority … can you diplomatically express that?! Of course we want infrastructure — and this is NOT a “bridge to nowhere” (that is so offensive), but as it stands today with the highest-cost bridge design selected by the Ketchikan community, we need to find a lower-cost alternative [if] a bridge will be built.”
“She’s very concise. She gives clear orders. Her sentences and punctuations are logical,” Payack said. “She has much more of a disciplined mind than she’s given credit for.” [Read More.]
Royal Wedding breaks in at No. 5; Obama top mover (+4)
AUSTIN, Texas May 6, 2011 – The Top News Stories of the 21st century have been shuffled by the historic events of the still young 2011, according to the Austin-based Global Language Monitor. The death of Osama bin-Laden, the Royal Wedding, between Prince William and the former Kate Middleton, the unprecedented series of Japanese disasters, and the series of uprisings now known as the the Arab Spring have all broken into the Top Ten.
The on-going rise of China to first-tier nation status continues as No. 1. The election of Barack Obama to the US presidency moved up to the second spot, followed by the death of bin-Laden, and the springing of the Wikileaks followed. The Royal Wedding pushed ahead of the death of Michael Jackson and also replaced Jackson as top celebrity-driven event of the century thus far. The 9/11 terrorist attacks, the Japanese Disasters, the Arab Spring and the Global Economic Restructuring rounded out the Top Ten.
The acceleration of the news cycle has been a long-observed fact, however the acceleration of the news itself can also be viewed as unprecedented,” said Paul JJ Payack, President and the Chief Word Analyst of Austin-based Global Language Monitor.“
The full list of the Top 20 News Stories of the 21st century thus far follows. The includes the story and its rank, the year the story first broke, its ranking in 1999 and its movement (if any).
Rank of Story, Year the Story Began, Last Ranking in 2009 and Movement
1. Rise of China 2000 1 (Same)
2. Election of Barack Obama 2008 6 (+4)
3. Bin-laden Killed 2011 New —
4. Wikileaks Published 2010 New —
5. Royal Wedding British 2011 New —
6. Death of Michael Jackson 2009 5 (-1)
7. 9/11 Terrorist Attacks 2001 3 (-4)
8. Japanese Disasters 2011 2011 New —
9. Arab Spring 2011 New —
10. Global Economic Restructuring 2008 7 (-3)
11. War on Terror 2001 4 (-7)
12. Iraq War 2003 2 (-10)
13. Hurricane Katrina 2005 8 (-5)
14. Social Media as Strategic Weapon 2011 New —
15. South Asian Tsunami 2004 12 (-3)
16. Osama bin-Laden Search 2001 15 (-1)
17. iPad Launch 2010 New —
18. Death of Pope John Paul II 2005 14 (-4)
19. War against Taliban 2002 13 (-6)
20. War in Afghanistan 2002 9 (-11)
GLM employed it NarrativeTracker Technology in analyzing the data. NarrativeTracker first focused on the number of citations found the Internet, blogosphere, and social media sites. The second focused on the top 75,000 print and electronic media sites. Finally, the two analyses were normalized.
Study also compares Michelle Obama with the Royals
NarrativeTracker analysis of Internet, social and traditional media
AUSTIN, Texas. April 18, 2011. With less than two weeks left before the Royal Wedding on April 29th, Kate Middleton is already posting Diana-type numbers in terms of news worthiness and celebrity status on the Top Global Media sites as well as on the Internet and Social Media according to The Global Language Monitor. Previously GLM had found the soon-to-be Princess Catherine the Top Fashion Buzzword of the 2011 season, replacing the eccentric Lady Gaga.
The GLM study compared the citations of Kate Middleton with those of Princess Diana, Queen Elizabeth II, Prince Charles, Prince William, Prince Harry, and Camilla Parker Bowles. Michelle Obama as First Lady of the United States was included as a relevant American comparison. For the Top Global Media, the citations were measured over the last three months as well as all the archives available.
“Kate Middleton is set to eclipse Princess Di as the media star of the Royal Family,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. “In fact, Kate could surpass all Internet, Social Media, and Global Print and Electronic Media citations by the time the Royal Wedding-related stories are compiled.”
Two weeks before the Royal Wedding, Middleton’s Internet and Social Media citations, surpass all members of the Royal Family. Prince William comes in as a close second followed by Princess Diana, who died in a Paris car crash in 1997.
For Internet news citations, Middleton follows only Prince William and Prince Charles. For comparison, First Lady Michelle Obama, since she first came to notice in 2004, would rank No. 3 in Internet and Social Media citations, just ahead of Princess Diana and would rank No 4, again slightly ahead of Princess Diana in Internet news.
In the traditional Global Print and Electronic Media, Prince William and his bride-to-be, both double references to Queen Elizabeth and quadruple those to Prince Charles who would also follow Michelle Obama.
Note: Princess Di is cited in hundred of thousands of news stories even though she died before Google, social media, and smartphones existed. Even without the current media environment where the Internet, social media and the traditional media feed upon themselves as some sort cyber echo chamber, the study demonstrates the enduring legacy of Princess — some fourteen years after her death.
GLM used NarrativeTracker Technology in this study.
NarrativeTracker is based on the global discourse, providing a real-time, accurate picture of what any audience is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, the top global print and electronic media, as well as new social media sources (such as Twitter).
Media for detailed statistics, or call 1.512.815.8836.
‘Make no mistake,’ Obama is a big fan of his own catchphrases
BY ANTHONY DECEGLIE AND JENNY MERKINMONDAY, MARCH 28, 2011
Statistics gathered by the Global Language Monitor reveal that Obama has said it 2,924 times since he was sworn into office more than two years ago.
Other signature Obama sayings include “Here’s the deal” (1,450 times) and “Let me be clear,” (1,066 times). In a nod to the tough financial times he has faced, the president’s fifth most popular motto is “It will not be easy.”
Obama’s reheated rhetoric has recently come under fresh scrutiny. Parts of his speech warning Libyan dictator Moammar Gadhafi to honor the United Nations’ cease-fire pact were strikingly similar to the words spoken by President George W. Bush when he launched military strikes in Afghanistan.
“Our goal is focused. Our cause is just. And our coalition is strong,” Obama said. Bush, nearly a decade earlier: “Your mission is defined. Your objectives are clear. Your goal is just.”
Make no mistake, The Daily is hoping Obama lifts his creative game and “wins the future” (another rhetorical crutch) when it comes to this public speaking deal. Although we understand it will not be easy.
Scale of Top Sayings (Source: The Global Language Monitor, as of March 25)
#1 “Make no mistake” — 2,924 times
#2 “Win the future” — 1,861 times; 9 times in his 2011 State of the Union address
Prevailing view ‘harmless,’ Opposing views called ‘laced with hysteria’
AUSTIN, Texas. March 23, 2011. With radioactive elements from Japan’s Fukushima Daiiachi disaster finally reaching the continental US this week, the Global Language Monitor’s NarrativeTracker has found that the possible long-term dangers of Fukushima Daiiachi’s radioactive fallout has been little discussed in the media. In fact, there has been little or no discussion of the ongoing debate about assessing the long-term risks associated with Cesium-137 and Iodine-131, etc.
The prevailing view of the global print and electronic media is to pronounce the radioactive elements ‘harmless,’ which is in direct contract to the accepted view of the National Academy of Sciences, the Nuclear Regulatory Commission, and many others. In fact, the discussion that does appear, labels opposing views as ‘irrational’ or ‘laced with hysteria’, as in a recent article in the New York Times.
According the the Global Language Monitor’s NarrativeTracker there have been only two references to the controversy in the past week in the major global media, or even to the fact that the analysis of the heath impact of the escaped radiation could be far off base. An article in the Malaysian Star was the most insightful. Even on the web news side, NarrativeTracker picked up fewer that half a dozen references to the controversy in the last week.
On the Internet and in Social Media, there were some 10,000 references to the controversy, which pales in comparison to news about, say Charlie Sheen (who has hundreds of million citations). In addition, there were about three million references to the ‘harmless’ effects of the Fukushima fallout, with about 7,000,000 references to its ‘dangers’.
Therefore, the prevailing and accepted view of the National Academy of Sciences, the Nuclear Regulatory Commission, and, for that matter, the US Congress has been overlooked in the global media discussion. This is the view that holds sway in legislation ranging from the regulation of cigarettes, CT scans and the Hanford Reservation cleanup. In addition to the risk to human life, billions of dollars in government are at stake.
The controversy concerns Linear No Threshold (LNT) methodology to calculate risk from exposure to radioactive elements. The LNT dose-response relationship is used to describe the relationship between radiation dose and the occurrence of cancer. This dose-response model suggests that any increase in dose, no matter how small, results in an incremental increase in risk. The U.S. Nuclear Regulatory Commission (NRC) accepts the LNT hypothesis as a conservative model for estimating radiation risk.
There are two competing theories here.
1. There is no lower-level threshold to the threat from radioactive exposure. Basically this means that even a small exposure to radioactivity will increase the chance of cancer occurring in a corresponding small percentage of the population. The smaller the exposure, the smaller the risk, but the risk never falls to zero.
2. There is a lower-level threshold to the threat from radioactive exposure. This is model that the media has adopted in claims that the fallout is ‘harmless’ while still recognizing that it is harmful in large doses. Some scientists adhere to the radiation hormesis model that radiation might even be beneficial in very low doses
The LNT model is generally accepted by most governments and scientific agencies and predicts higher risks than the threshold model. Because the current data is inconclusive, scientists disagree on which methodology should be used.
However, the fact that there has been little or no discussion of the topic in the media is cause for concern.
AUSTIN, Texas December 8, 2010 (Updated) – The Global Language Monitor has announced the Top Words of 2011, yes 2011.
“Typically, we gather our top words throughout the year and rank them according to the number of citations, the size and depth of their linguistic footprint and momentum. To project possible top words for 2011, we analyzed the categories that we monitor and then choose words from each representative of various word trends,” said Paul JJ Payack, President and Chief Word Analyst of GLM. “Over the last ten years, we’ve frequently been asked the question, so this year we are providing our projections.”
The words are culled from throughout the English-speaking world, which now numbers more than 1.58 billion speakers.
Projected Top Words of 2011Rank / Word / Comments
Twenty-Eleven – The English-speaking world has finally agreed on a common designation for the year: Twenty-eleven far outstrips ‘two thousand eleven’ in the spoken language. This is welcome relief from the decade-long confusion over how to pronounce 2001, 2001, 2003, etc.
Obama-mess – David Letterman’s neologism for 2010 also works for 2011. This word is neutral. If Obama regain his magic, he escaped his Obama-mess; if his rating sinks further he continues to be engulfed by it.
Great Recession – Even the best case scenario has the economy digging out of this hole for the foreseeable future,
Palinism – Because the media needs an heir to Bushisms and Sarah Palin is the candidate of choice here.
3.0 – 2.0 has settled into the vocabulary in a thousand differing forms — Obama 2.0, Web 2.0, Lindsey Lohan 2.0, so we project 3.0 being used to ‘one-up’ the 2.0 trend.
9/11 – Next September is the tenth anniversary of the 9/11 terrorist attacks on US soil, so there is sure to be a great resurgence in use of the phrase.
Climate Change (or global warming) – Both of these phrases have been in the Top Ten for the last decade, so we see no reason the English-speaking public will abandon either or both of the phrases.
China/Chinese – The emergence of China is the Top Story of the Decade and there is little indication that is emergence on the world stage will continue in the media.
Hobbit and/or Parseltongue – The blockbuster movies of 2011 will be sure to include Harry Potter and the Deathly Hallows, Part 2 and the Hobbit (though the Hobbit premiers on Dec. 31) are sure to spin out some word or phrase that will remain memorable to the Earthly-audience.
Spillcam is the Top Word, Anger and Rage the Top Phrase
and Chinese Leader Hu Jintao the Top Name
AUSTIN, Texas November 27, 2010 (Updated) – The Global Language Monitor has announced that Spillcam is the Top Word, Anger and Rage the Top Phrase and Chinese Leader Hu Jintao the Top Name of 2010 in its annual global survey of the English language. Spillcam was followed by Vuvuzela, the Narrative, Refudiate, and Guido. Deficit, Snowmageddon, 3-D, Shellacking and Simplexity rounded out the Top 10.
“Our top words this year come from an environmental disaster, the World Cup, political malapropisms, new senses to ancient words, a booming economic colossus, and a heroic rescue that captivated the world for days on end. This is fitting for a relentlessly growing global language that is being taken up by thousands of new speakers each and every day,” said Paul JJ Payack, President of The Global Language Monitor.
The words are culled from throughout the English-speaking world, which now numbers more than 1.58 billion speakers.
Methodology: The Global Language Monitor’s WOTY was conceived in 1999 as a way to create a cultural record of the year as reflected in the world’s current global language, English. Previous efforts were decided by small groups of academics or lexicographers; our idea was to reflect the words used by the world’s 1.5 billion English Speakers.
Accordingly, GLM monitors million of web pages on the Internet, Blogosphere, and social media in addition to over 80,000 print and electronic media sites. In this way we search for words that are the most relevant to various aspects of culture, such as world events (the rise of China, the South Asian Tsunami), politics (the election of Obama to the US Presidency), prominent deaths (Pope John Paul II, Michael Jackson), war and terror (Iraq, Afghanistan and the Terrorist Attacks on the US and London), film (Jai Ho!, Brokeback), sports (Beijing Olympics, South African World Cup), and the like. We then use our analytical engine to determine the number of citations for the words, their prominence, how quickly they are rising or falling in use, and the geographic breadth and depth (various forms of publication) of their use.
To immediately download an in-depth presentation of GLM’s algorithmic-based methodology, fill out the form on the upper left corner of this page.
To listen to “What’s My Word,” a game show developed by Austin’s NPR flagship station, KUT,to help review the top words for 2010, click here.
1. Spillcam — The BP Spillcam instantly beamed the immensity of the Gulf Spill around the world to the dismay of environmentalists, BP’s PR staff and the President.
2. Vuvuzela — Brightly colored plastic horns that first came to prominence at the South African World Cup.
3. The Narrative – Though used at least since The Narrative of the Life of Frederick Douglass in 1845, ‘The Narrative’ has recently been gaining traction in the political arena, virtually replacing the need for a party’s platform. (Cf. to ‘truthily’.)
4. Refudiate — Conflation of “refute” and “repudiate” (un)officially coined by Sarah Palin.
5. Guido and Guidette — Hey! All things Jersey are hot, capish? (Actually, capisci in standard Italian.)
Listen to Tracking 2010’s Most-Used Words, Names And Phrases
6. Deficit – A growing and possibly intractable problem for the economies of most of the developed world.
7. Snowmagedden (and ‘Snowpocalypse’) — Portmanteau words linking ‘snow’ with ‘apocalypse’ and ‘armageddon’, used to describe the record snowfalls in the US East Coast and Northern Europe last winter.
8. 3-D — Three-dimensional (as in movies) is buffo box office this year, but 3-D is being used in new ways generally describing ‘robustness’ in products (such as toothpaste).
9. Shellacking – President Obama’s description of the ‘old-fashioned thumpin’ in George W. Bush’s words, that Democrats received in the 2010 US Mid-term elections.
10. Simplexity – The paradox of simplifying complex ideas in order to make them easier to understand, the process of which only adds to their complexity.
Also Noted: (Spoken Only) Twenty-ten: Finally, a common way to refer to the year; Obamacare (noted as one of the Top Political Buzzwords).
The Top Phrases of 2010
Rank / Phrase / Comments
1. Anger and Rage – Characterizations of the US electorate by the pundits, though closer analyses has revealed more frustration and disappointment. Also witnessed in France, Spain and Greece.
2. Climate Change – (and Global Warming) No. 1 Phrase for the first decade of the 21st century; starts out second decade at No. 2.
3. The Great Recession – The media term frequently used to describe the on-going global economic restructuring.
4. Teachable Moment – Turning any undesirable outcome into a positive opportunity by using it as an object lesson. Unfortunately, there were a plethora of teachable moments in the first year of the new decade.
5. Tea Party — An emerging political movement in the US that has upset the balance of power in the US Congress.
6. Ambush Marketing – Cashing in at an event by taking on the appearance of a sponsor of the event. Most obviously displayed at the Vancouver Winter Olympics and South Africa’s World Cup 2010.
7. Lady Gaga — Gaga, herself, became a buzzword in the global entertainment industry in 2010.
8. Man Up – This election cycle’s signature retort from the women running for office to their male opponents.
9. Pass the bill to be able to see what’s in it — Speaker of the House Nancy Pelosi’s now infamous quip underlying the complexity of the Healthcare Reform legislation.
10. Obamamania — Notable only in it fall from grace; Obamamania now ranks at the bottom of this year’s political buzzwords.
Also Noted — Don’t Touch My Junk: One reaction to the TSA new search policies.
The Top Names of 2009
Rank / Name / Comments
1. Hu – President Hu Jintao, paramount leader of China. Rise of China was the No. 1 Story of the 1st decade of the 21st century; now Hu begins the second decade in the top spot.
2. IPad – With over eight million sold in a matter of months, the IPad is now a name on everybody’s lips. (Sorry, Steve Jobs, the IPads tests better than you.)
3. Barack Obama — President of the United States has had a tough sophomore year.
4. Chilean Coal Miners – The ordeal and heroic rescue is perhaps the top inspirational story of the year.
5. Eyjafjallajoekull – Does a name that no one can pronounce deserve a spot on a top name’s list?
6. Nancy Pelosi – Speaker of the US House of Representatives, presided over the passing of the healthcare reform bill and the decimation of her party in the Mid-term elections.
7. Sarkozy – Nicolas Paul Stéphane Sarközy de Nagy-Bocsa, the current French president, is attempting to re-define what it means to be citizen of the Republic.
8. Tea Party – Leaderless movement in US political circles, the center of much of the angst in the electorate.
9. Jersey Shore – Not quite the Cote d’Azure, The Shore, as the locals call it, is now known as a breeding ground for guidos and guidettes.
10. David Cameron and Nick Clegg – The leaders of the UK’s new coalition government.
Also Noted — Kate Middleton, recently engaged to Prince William.
Top Words of the Decade:
The Top Words of the Decade were Global Warming, 9/11, and Obama outdistance Bailout, Evacuee, and Derivative; Google, Surge, Chinglish, and Tsunami followed.
Climate Change was top phrase; Heroes was top name.
When Obama is at his best (such as the Grant Park ‘Yes, We Can speech), the President has a direct and emotional connection with the American people. This speech, simply, did not live up to that high standard — and the numbers reflect it.
Comparisons with previous addresses and those of other presidents
Passive Voice highest for any major presidential address this century
Surprisingly high tenth-grade reading (and hearing) level
Austin, TX, June 17, 2010 – According to an exclusive analysis by The Global Language Monitor, President Obama’s Oil Spill speech echoed his elite ethos, with a broad plan for an alternative-energy future and few specifics. The only specifics of the address were the continuation of the off-shore drilling ban, effectively putting tens of thousands of Gulf Coast jobs in jeopardy. The President’s first Oval Office address came in at a surprising high tenth-grade reading level, with some 13% passive constructions, the highest level measured in any major presidential address in this century. In political speaking, the passive voice is generally used to either deflect responsibility, or to have no particular ‘doer’ of an action
A previous analysis using GLM’s NarrativeTracker™, found the president’s primary narrative arc to be that of ‘Obama as an Oil Spill Enabler’. Nothing in the address would appear to change that narrative, though formal analysis will be forthcoming in the next week.
The Readability Analysis of the Oval Office address appears below:
Passive Voice — With some 13% passive constructions, the highest level measured in any major presidential address this century. In political speaking, the passive voice is generally used to either deflect responsibility, or to have no particular ‘doer’ of an action, at least when speaking about himself or his Administration. Otherwise, BP was the clear ‘doer’.
Sentence Length — Obama’s spoke in long, though well-crafted, sentences about 20 words in length.
Sentences per Paragraphs – Just below four sentences per paragraph. Usually four sentences in a paragraph would be quite easy to understand, but the 19.8 words per sentence, added some difficulty for his target audience.
Characters per words – Obama’s words had an average of 4.5 letters in them, a bit longer than typical for him.
Flesch Reading Ease – Reading Ease came in at 59.1. The Closer to 100, the easier to read. This is well within the normal range for Oval Office Addresses.
Flesch-Kincaid Grade-Level – 9.8 Grade Level. This is the highest of any major Obama speech. Obama’s closest match among recent presidents is Ronald Reagan, whose speeches generally ranged from the 9th to 10th grade levels. (President George W. Bush usually spoke at a seventh grade level.)
Grade-Level comparisons with other speeches of note include:
Kennedy Inaugural Address 10.8
Reagan ‘Tear Down This Wall” 9.8
Lincoln “Gettysburg Address” 9.1
Martin Luther King: ”I have a dream” 8.8
Obama 2004 Democrat Convention 8.3
Obama Victory Speech “Yes, we can” 7.4
“The scores indicate that this was not Obama at his best, especially when attempting make an emotional connection to the American people,” said Paul JJ Payack, president of GLM. “For example, the numbers are significantly different than the ‘Yes, I can” speech, which many consider his best effort.”