Sarah Palin’s Emails Written At 8th Grade Level — Better Than Some CEOs
The huge cache of Sarah Palin’s emails released Friday offered not only a chance to see what she was writing about during her uncompleted term as Alaska’s governor, but also an opportunity to see how well she writes.
AOL Weird News brought samples to two writing analysts who independently evaluated 24,000 pages of the former governor’s emails. They came back in agreement that Palin composed her messages at an eighth-grade level, an excellent score for a chief executive, they said.
“However, the emails say something else. Ms. Palin writes emails on her Blackberry at a grade level of 8.5.
“If she were a student and showing me her work, I’d say ‘It’s fine, clear writing,'” he said, admitting that emails he wrote scored lower than Palin’s on the widely used Flesch-Kincaid readability test.
“She came in as a solid communicator,” said Paul J.J. Payack, president of the Global Language Monitor. The emails registered as an 8.2 on his version of the test. “That’s typical for a corporate executive.”
An example of Palin’s strongest writing came on Jul. 17, 2007 in an email to Lieutenant Governor Sean Parnell about the controversial Gravina Island Bridge, infamously called the “Bridge to Nowhere.”
“We cant afford it, the Feds won’t pay for it, the general populace isn’t placing it as a high priority … can you diplomatically express that?! Of course we want infrastructure — and this is NOT a “bridge to nowhere” (that is so offensive), but as it stands today with the highest-cost bridge design selected by the Ketchikan community, we need to find a lower-cost alternative [if] a bridge will be built.”
“She’s very concise. She gives clear orders. Her sentences and punctuations are logical,” Payack said. “She has much more of a disciplined mind than she’s given credit for.” [Read More.]
Royal Wedding breaks in at No. 5; Obama top mover (+4)
AUSTIN, Texas May 6, 2011 – The Top News Stories of the 21st century have been shuffled by the historic events of the still young 2011, according to the Austin-based Global Language Monitor. The death of Osama bin-Laden, the Royal Wedding, between Prince William and the former Kate Middleton, the unprecedented series of Japanese disasters, and the series of uprisings now known as the the Arab Spring have all broken into the Top Ten.
The on-going rise of China to first-tier nation status continues as No. 1. The election of Barack Obama to the US presidency moved up to the second spot, followed by the death of bin-Laden, and the springing of the Wikileaks followed. The Royal Wedding pushed ahead of the death of Michael Jackson and also replaced Jackson as top celebrity-driven event of the century thus far. The 9/11 terrorist attacks, the Japanese Disasters, the Arab Spring and the Global Economic Restructuring rounded out the Top Ten.
The acceleration of the news cycle has been a long-observed fact, however the acceleration of the news itself can also be viewed as unprecedented,” said Paul JJ Payack, President and the Chief Word Analyst of Austin-based Global Language Monitor.“
The full list of the Top 20 News Stories of the 21st century thus far follows. The includes the story and its rank, the year the story first broke, its ranking in 1999 and its movement (if any).
Rank of Story, Year the Story Began, Last Ranking in 2009 and Movement
1. Rise of China 2000 1 (Same)
2. Election of Barack Obama 2008 6 (+4)
3. Bin-laden Killed 2011 New —
4. Wikileaks Published 2010 New —
5. Royal Wedding British 2011 New —
6. Death of Michael Jackson 2009 5 (-1)
7. 9/11 Terrorist Attacks 2001 3 (-4)
8. Japanese Disasters 2011 2011 New —
9. Arab Spring 2011 New —
10. Global Economic Restructuring 2008 7 (-3)
11. War on Terror 2001 4 (-7)
12. Iraq War 2003 2 (-10)
13. Hurricane Katrina 2005 8 (-5)
14. Social Media as Strategic Weapon 2011 New —
15. South Asian Tsunami 2004 12 (-3)
16. Osama bin-Laden Search 2001 15 (-1)
17. iPad Launch 2010 New —
18. Death of Pope John Paul II 2005 14 (-4)
19. War against Taliban 2002 13 (-6)
20. War in Afghanistan 2002 9 (-11)
GLM employed it NarrativeTracker Technology in analyzing the data. NarrativeTracker first focused on the number of citations found the Internet, blogosphere, and social media sites. The second focused on the top 75,000 print and electronic media sites. Finally, the two analyses were normalized.
Study also compares Michelle Obama with the Royals
NarrativeTracker analysis of Internet, social and traditional media
AUSTIN, Texas. April 18, 2011. With less than two weeks left before the Royal Wedding on April 29th, Kate Middleton is already posting Diana-type numbers in terms of news worthiness and celebrity status on the Top Global Media sites as well as on the Internet and Social Media according to The Global Language Monitor. Previously GLM had found the soon-to-be Princess Catherine the Top Fashion Buzzword of the 2011 season, replacing the eccentric Lady Gaga.
The GLM study compared the citations of Kate Middleton with those of Princess Diana, Queen Elizabeth II, Prince Charles, Prince William, Prince Harry, and Camilla Parker Bowles. Michelle Obama as First Lady of the United States was included as a relevant American comparison. For the Top Global Media, the citations were measured over the last three months as well as all the archives available.
“Kate Middleton is set to eclipse Princess Di as the media star of the Royal Family,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. “In fact, Kate could surpass all Internet, Social Media, and Global Print and Electronic Media citations by the time the Royal Wedding-related stories are compiled.”
Two weeks before the Royal Wedding, Middleton’s Internet and Social Media citations, surpass all members of the Royal Family. Prince William comes in as a close second followed by Princess Diana, who died in a Paris car crash in 1997.
For Internet news citations, Middleton follows only Prince William and Prince Charles. For comparison, First Lady Michelle Obama, since she first came to notice in 2004, would rank No. 3 in Internet and Social Media citations, just ahead of Princess Diana and would rank No 4, again slightly ahead of Princess Diana in Internet news.
In the traditional Global Print and Electronic Media, Prince William and his bride-to-be, both double references to Queen Elizabeth and quadruple those to Prince Charles who would also follow Michelle Obama.
Note: Princess Di is cited in hundred of thousands of news stories even though she died before Google, social media, and smartphones existed. Even without the current media environment where the Internet, social media and the traditional media feed upon themselves as some sort cyber echo chamber, the study demonstrates the enduring legacy of Princess — some fourteen years after her death.
GLM used NarrativeTracker Technology in this study.
NarrativeTracker is based on the global discourse, providing a real-time, accurate picture of what any audience is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, the top global print and electronic media, as well as new social media sources (such as Twitter).
Media for detailed statistics, or call 1.512.815.8836.
‘Make no mistake,’ Obama is a big fan of his own catchphrases
BY ANTHONY DECEGLIE AND JENNY MERKINMONDAY, MARCH 28, 2011
Statistics gathered by the Global Language Monitor reveal that Obama has said it 2,924 times since he was sworn into office more than two years ago.
Other signature Obama sayings include “Here’s the deal” (1,450 times) and “Let me be clear,” (1,066 times). In a nod to the tough financial times he has faced, the president’s fifth most popular motto is “It will not be easy.”
Obama’s reheated rhetoric has recently come under fresh scrutiny. Parts of his speech warning Libyan dictator Moammar Gadhafi to honor the United Nations’ cease-fire pact were strikingly similar to the words spoken by President George W. Bush when he launched military strikes in Afghanistan.
“Our goal is focused. Our cause is just. And our coalition is strong,” Obama said. Bush, nearly a decade earlier: “Your mission is defined. Your objectives are clear. Your goal is just.”
Make no mistake, The Daily is hoping Obama lifts his creative game and “wins the future” (another rhetorical crutch) when it comes to this public speaking deal. Although we understand it will not be easy.
Scale of Top Sayings (Source: The Global Language Monitor, as of March 25)
#1 “Make no mistake” — 2,924 times
#2 “Win the future” — 1,861 times; 9 times in his 2011 State of the Union address
Prevailing view ‘harmless,’ Opposing views called ‘laced with hysteria’
AUSTIN, Texas. March 23, 2011. With radioactive elements from Japan’s Fukushima Daiiachi disaster finally reaching the continental US this week, the Global Language Monitor’s NarrativeTracker has found that the possible long-term dangers of Fukushima Daiiachi’s radioactive fallout has been little discussed in the media. In fact, there has been little or no discussion of the ongoing debate about assessing the long-term risks associated with Cesium-137 and Iodine-131, etc.
The prevailing view of the global print and electronic media is to pronounce the radioactive elements ‘harmless,’ which is in direct contract to the accepted view of the National Academy of Sciences, the Nuclear Regulatory Commission, and many others. In fact, the discussion that does appear, labels opposing views as ‘irrational’ or ‘laced with hysteria’, as in a recent article in the New York Times.
According the the Global Language Monitor’s NarrativeTracker there have been only two references to the controversy in the past week in the major global media, or even to the fact that the analysis of the heath impact of the escaped radiation could be far off base. An article in the Malaysian Star was the most insightful. Even on the web news side, NarrativeTracker picked up fewer that half a dozen references to the controversy in the last week.
On the Internet and in Social Media, there were some 10,000 references to the controversy, which pales in comparison to news about, say Charlie Sheen (who has hundreds of million citations). In addition, there were about three million references to the ‘harmless’ effects of the Fukushima fallout, with about 7,000,000 references to its ‘dangers’.
Therefore, the prevailing and accepted view of the National Academy of Sciences, the Nuclear Regulatory Commission, and, for that matter, the US Congress has been overlooked in the global media discussion. This is the view that holds sway in legislation ranging from the regulation of cigarettes, CT scans and the Hanford Reservation cleanup. In addition to the risk to human life, billions of dollars in government are at stake.
The controversy concerns Linear No Threshold (LNT) methodology to calculate risk from exposure to radioactive elements. The LNT dose-response relationship is used to describe the relationship between radiation dose and the occurrence of cancer. This dose-response model suggests that any increase in dose, no matter how small, results in an incremental increase in risk. The U.S. Nuclear Regulatory Commission (NRC) accepts the LNT hypothesis as a conservative model for estimating radiation risk.
There are two competing theories here.
1. There is no lower-level threshold to the threat from radioactive exposure. Basically this means that even a small exposure to radioactivity will increase the chance of cancer occurring in a corresponding small percentage of the population. The smaller the exposure, the smaller the risk, but the risk never falls to zero.
2. There is a lower-level threshold to the threat from radioactive exposure. This is model that the media has adopted in claims that the fallout is ‘harmless’ while still recognizing that it is harmful in large doses. Some scientists adhere to the radiation hormesis model that radiation might even be beneficial in very low doses
The LNT model is generally accepted by most governments and scientific agencies and predicts higher risks than the threshold model. Because the current data is inconclusive, scientists disagree on which methodology should be used.
However, the fact that there has been little or no discussion of the topic in the media is cause for concern.
AUSTIN, Texas December 8, 2010 (Updated) – The Global Language Monitor has announced the Top Words of 2011, yes 2011.
“Typically, we gather our top words throughout the year and rank them according to the number of citations, the size and depth of their linguistic footprint and momentum. To project possible top words for 2011, we analyzed the categories that we monitor and then choose words from each representative of various word trends,” said Paul JJ Payack, President and Chief Word Analyst of GLM. “Over the last ten years, we’ve frequently been asked the question, so this year we are providing our projections.”
The words are culled from throughout the English-speaking world, which now numbers more than 1.58 billion speakers.
Projected Top Words of 2011Rank / Word / Comments
Twenty-Eleven – The English-speaking world has finally agreed on a common designation for the year: Twenty-eleven far outstrips ‘two thousand eleven’ in the spoken language. This is welcome relief from the decade-long confusion over how to pronounce 2001, 2001, 2003, etc.
Obama-mess – David Letterman’s neologism for 2010 also works for 2011. This word is neutral. If Obama regain his magic, he escaped his Obama-mess; if his rating sinks further he continues to be engulfed by it.
Great Recession – Even the best case scenario has the economy digging out of this hole for the foreseeable future,
Palinism – Because the media needs an heir to Bushisms and Sarah Palin is the candidate of choice here.
3.0 – 2.0 has settled into the vocabulary in a thousand differing forms — Obama 2.0, Web 2.0, Lindsey Lohan 2.0, so we project 3.0 being used to ‘one-up’ the 2.0 trend.
9/11 – Next September is the tenth anniversary of the 9/11 terrorist attacks on US soil, so there is sure to be a great resurgence in use of the phrase.
Climate Change (or global warming) – Both of these phrases have been in the Top Ten for the last decade, so we see no reason the English-speaking public will abandon either or both of the phrases.
China/Chinese – The emergence of China is the Top Story of the Decade and there is little indication that is emergence on the world stage will continue in the media.
Hobbit and/or Parseltongue – The blockbuster movies of 2011 will be sure to include Harry Potter and the Deathly Hallows, Part 2 and the Hobbit (though the Hobbit premiers on Dec. 31) are sure to spin out some word or phrase that will remain memorable to the Earthly-audience.
Spillcam is the Top Word, Anger and Rage the Top Phrase
and Chinese Leader Hu Jintao the Top Name
AUSTIN, Texas November 27, 2010 (Updated) – The Global Language Monitor has announced that Spillcam is the Top Word, Anger and Rage the Top Phrase and Chinese Leader Hu Jintao the Top Name of 2010 in its annual global survey of the English language. Spillcam was followed by Vuvuzela, the Narrative, Refudiate, and Guido. Deficit, Snowmageddon, 3-D, Shellacking and Simplexity rounded out the Top 10.
“Our top words this year come from an environmental disaster, the World Cup, political malapropisms, new senses to ancient words, a booming economic colossus, and a heroic rescue that captivated the world for days on end. This is fitting for a relentlessly growing global language that is being taken up by thousands of new speakers each and every day,” said Paul JJ Payack, President of The Global Language Monitor.
The words are culled from throughout the English-speaking world, which now numbers more than 1.58 billion speakers.
Methodology: The Global Language Monitor’s WOTY was conceived in 1999 as a way to create a cultural record of the year as reflected in the world’s current global language, English. Previous efforts were decided by small groups of academics or lexicographers; our idea was to reflect the words used by the world’s 1.5 billion English Speakers.
Accordingly, GLM monitors million of web pages on the Internet, Blogosphere, and social media in addition to over 80,000 print and electronic media sites. In this way we search for words that are the most relevant to various aspects of culture, such as world events (the rise of China, the South Asian Tsunami), politics (the election of Obama to the US Presidency), prominent deaths (Pope John Paul II, Michael Jackson), war and terror (Iraq, Afghanistan and the Terrorist Attacks on the US and London), film (Jai Ho!, Brokeback), sports (Beijing Olympics, South African World Cup), and the like. We then use our analytical engine to determine the number of citations for the words, their prominence, how quickly they are rising or falling in use, and the geographic breadth and depth (various forms of publication) of their use.
To immediately download an in-depth presentation of GLM’s algorithmic-based methodology, fill out the form on the upper left corner of this page.
To listen to “What’s My Word,” a game show developed by Austin’s NPR flagship station, KUT,to help review the top words for 2010, click here.
1. Spillcam — The BP Spillcam instantly beamed the immensity of the Gulf Spill around the world to the dismay of environmentalists, BP’s PR staff and the President.
2. Vuvuzela — Brightly colored plastic horns that first came to prominence at the South African World Cup.
3. The Narrative – Though used at least since The Narrative of the Life of Frederick Douglass in 1845, ‘The Narrative’ has recently been gaining traction in the political arena, virtually replacing the need for a party’s platform. (Cf. to ‘truthily’.)
4. Refudiate — Conflation of “refute” and “repudiate” (un)officially coined by Sarah Palin.
5. Guido and Guidette — Hey! All things Jersey are hot, capish? (Actually, capisci in standard Italian.)
Listen to Tracking 2010’s Most-Used Words, Names And Phrases
6. Deficit – A growing and possibly intractable problem for the economies of most of the developed world.
7. Snowmagedden (and ‘Snowpocalypse’) — Portmanteau words linking ‘snow’ with ‘apocalypse’ and ‘armageddon’, used to describe the record snowfalls in the US East Coast and Northern Europe last winter.
8. 3-D — Three-dimensional (as in movies) is buffo box office this year, but 3-D is being used in new ways generally describing ‘robustness’ in products (such as toothpaste).
9. Shellacking – President Obama’s description of the ‘old-fashioned thumpin’ in George W. Bush’s words, that Democrats received in the 2010 US Mid-term elections.
10. Simplexity – The paradox of simplifying complex ideas in order to make them easier to understand, the process of which only adds to their complexity.
Also Noted: (Spoken Only) Twenty-ten: Finally, a common way to refer to the year; Obamacare (noted as one of the Top Political Buzzwords).
The Top Phrases of 2010
Rank / Phrase / Comments
1. Anger and Rage – Characterizations of the US electorate by the pundits, though closer analyses has revealed more frustration and disappointment. Also witnessed in France, Spain and Greece.
2. Climate Change – (and Global Warming) No. 1 Phrase for the first decade of the 21st century; starts out second decade at No. 2.
3. The Great Recession – The media term frequently used to describe the on-going global economic restructuring.
4. Teachable Moment – Turning any undesirable outcome into a positive opportunity by using it as an object lesson. Unfortunately, there were a plethora of teachable moments in the first year of the new decade.
5. Tea Party — An emerging political movement in the US that has upset the balance of power in the US Congress.
6. Ambush Marketing – Cashing in at an event by taking on the appearance of a sponsor of the event. Most obviously displayed at the Vancouver Winter Olympics and South Africa’s World Cup 2010.
7. Lady Gaga — Gaga, herself, became a buzzword in the global entertainment industry in 2010.
8. Man Up – This election cycle’s signature retort from the women running for office to their male opponents.
9. Pass the bill to be able to see what’s in it — Speaker of the House Nancy Pelosi’s now infamous quip underlying the complexity of the Healthcare Reform legislation.
10. Obamamania — Notable only in it fall from grace; Obamamania now ranks at the bottom of this year’s political buzzwords.
Also Noted — Don’t Touch My Junk: One reaction to the TSA new search policies.
The Top Names of 2009
Rank / Name / Comments
1. Hu – President Hu Jintao, paramount leader of China. Rise of China was the No. 1 Story of the 1st decade of the 21st century; now Hu begins the second decade in the top spot.
2. IPad – With over eight million sold in a matter of months, the IPad is now a name on everybody’s lips. (Sorry, Steve Jobs, the IPads tests better than you.)
3. Barack Obama — President of the United States has had a tough sophomore year.
4. Chilean Coal Miners – The ordeal and heroic rescue is perhaps the top inspirational story of the year.
5. Eyjafjallajoekull – Does a name that no one can pronounce deserve a spot on a top name’s list?
6. Nancy Pelosi – Speaker of the US House of Representatives, presided over the passing of the healthcare reform bill and the decimation of her party in the Mid-term elections.
7. Sarkozy – Nicolas Paul Stéphane Sarközy de Nagy-Bocsa, the current French president, is attempting to re-define what it means to be citizen of the Republic.
8. Tea Party – Leaderless movement in US political circles, the center of much of the angst in the electorate.
9. Jersey Shore – Not quite the Cote d’Azure, The Shore, as the locals call it, is now known as a breeding ground for guidos and guidettes.
10. David Cameron and Nick Clegg – The leaders of the UK’s new coalition government.
Also Noted — Kate Middleton, recently engaged to Prince William.
Top Words of the Decade:
The Top Words of the Decade were Global Warming, 9/11, and Obama outdistance Bailout, Evacuee, and Derivative; Google, Surge, Chinglish, and Tsunami followed.
Climate Change was top phrase; Heroes was top name.
When Obama is at his best (such as the Grant Park ‘Yes, We Can speech), the President has a direct and emotional connection with the American people. This speech, simply, did not live up to that high standard — and the numbers reflect it.
Comparisons with previous addresses and those of other presidents
Passive Voice highest for any major presidential address this century
Surprisingly high tenth-grade reading (and hearing) level
Austin, TX, June 17, 2010 – According to an exclusive analysis by The Global Language Monitor, President Obama’s Oil Spill speech echoed his elite ethos, with a broad plan for an alternative-energy future and few specifics. The only specifics of the address were the continuation of the off-shore drilling ban, effectively putting tens of thousands of Gulf Coast jobs in jeopardy. The President’s first Oval Office address came in at a surprising high tenth-grade reading level, with some 13% passive constructions, the highest level measured in any major presidential address in this century. In political speaking, the passive voice is generally used to either deflect responsibility, or to have no particular ‘doer’ of an action
A previous analysis using GLM’s NarrativeTracker™, found the president’s primary narrative arc to be that of ‘Obama as an Oil Spill Enabler’. Nothing in the address would appear to change that narrative, though formal analysis will be forthcoming in the next week.
The Readability Analysis of the Oval Office address appears below:
Passive Voice — With some 13% passive constructions, the highest level measured in any major presidential address this century. In political speaking, the passive voice is generally used to either deflect responsibility, or to have no particular ‘doer’ of an action, at least when speaking about himself or his Administration. Otherwise, BP was the clear ‘doer’.
Sentence Length — Obama’s spoke in long, though well-crafted, sentences about 20 words in length.
Sentences per Paragraphs – Just below four sentences per paragraph. Usually four sentences in a paragraph would be quite easy to understand, but the 19.8 words per sentence, added some difficulty for his target audience.
Characters per words – Obama’s words had an average of 4.5 letters in them, a bit longer than typical for him.
Flesch Reading Ease – Reading Ease came in at 59.1. The Closer to 100, the easier to read. This is well within the normal range for Oval Office Addresses.
Flesch-Kincaid Grade-Level – 9.8 Grade Level. This is the highest of any major Obama speech. Obama’s closest match among recent presidents is Ronald Reagan, whose speeches generally ranged from the 9th to 10th grade levels. (President George W. Bush usually spoke at a seventh grade level.)
Grade-Level comparisons with other speeches of note include:
Kennedy Inaugural Address 10.8
Reagan ‘Tear Down This Wall” 9.8
Lincoln “Gettysburg Address” 9.1
Martin Luther King: ”I have a dream” 8.8
Obama 2004 Democrat Convention 8.3
Obama Victory Speech “Yes, we can” 7.4
“The scores indicate that this was not Obama at his best, especially when attempting make an emotional connection to the American people,” said Paul JJ Payack, president of GLM. “For example, the numbers are significantly different than the ‘Yes, I can” speech, which many consider his best effort.”
Ten years ago, no one had heard of “H1N1″, “Web 2.0″, “n00b”, or talked about “de-friending” someone on “Twitter” or “Facebook”. Now these are part of people’s everyday vocabulary.
The world is changing. Inevitably, so are our words.
The English language is going through an explosion of word creation. New words are coined – some, like “n00b”, may not even look like words; old words take on new meanings – “twitter” today bears little relation to the Middle English twiteren. According to the Global Language Monitor (GLM), in 2009 the English language tipped the scales with a vocabulary of one million words. Not good news for the 250 million people acquiring English in China.
GLM, the San Diego-based language watcher, publishes annual lists of top words and phrases by tracking words in the global print and electronic media, the Internet, blogs, and social media such as Twitter and YouTube.
Each year’s list reflects major concerns and changes taking place that year. For instance, from the 2009 list, we have to acknowledge the fact that technology is reshaping our ways of living (twitter, web 2.0).
We need to face up to the after-effects of a “financial tsunami” (stimulus, foreclosure), a pandemic (H1N1), the death of revered pop icon (MJ, King of Pop) and the debates over “healthcare reform” and “climate change” that mark the year.
A quick rundown of GLM’s top words/phrases of the decade is precisely like watching clips of a documentary of the decade. From the lists we are reminded of the series of world-shaping events from 9/11(2001), tsunami (2004) to H1N1 (2009), and we see the huge impact the Internet and new technologies have made on our lives, from the burst of the “dot.com bubble” (2000) to blog (2003), Google (2007) and Twitter (2009), which represent a new trend in social interaction.
The lists are also witnesses of the influences of entertainment sector such as the film “Brokeback” (2004) a new term for gay to “Vampire” (2009), now a symbol of unrequited love. Michael Phelps’s 8-gold-medal accomplishments at the Beijing Olympics had created a Phelpsian (2008) pheat.
The Chinese equivalence of top words came in a more complex fashion. First there are lists of expressions only, not single words. Second, there exist two completely separate lists. One is the list of top expressions from mainstream print media, while the other popular Internet expressions is selected annually from netizen votes.
The mainstream list first appeared in 2002; the Internet version came out in 1999. What is most interesting is that the top expressions on the two sets of lists rarely overlap: The one being mostly concerned with what is public, official, involving macro concerns and interests; the other being private and personal, reflecting attitudes and feelings of the younger generation.
Just like the English top words lists, the Chinese mainstream lists also reflect major events, albeit with a different angle, for instance, anti-terror (2002), Saddam Hussein (2003), bird flu (2004), prisoner abuse (2004) and G20 Summit (2009). The Chinese press also seem much more concerned with the two Olympics and the two World Cups taking place during the decade.
Internet-spawned new words are also creeping into the Chinese language: texting, blog, Baidu (Google’s main competitor in China) and QQ (the Chinese social-networking site) became buzz-words in China, though somewhat later than their English counterparts.
The Chinese entertainment sector is leaving a much bigger impact on the language. Famous lines from Chinese movies or popular shows pass on to become everyday expressions. For instance, “Integrity makes the man” from Cell Phone; “You will pay for what you have done sooner or later” from the Hong Kong movie “Infernal Affairs,” which most Chinese people believe was copied by Hollywood in “The Departed.” ” Money is not a problem” a theme line from a popular skit has become the standard version to satirize certain Chinese people’s pompous attitude to money and concern over face rather than over efficiency.
Green living as a concept is becoming a focus of concern in China too, though on a delayed time schedule. Compared with the fact that “climate change” has dominated the English lists since 2000, the Chinese version didn’t become a top expression till 2009, though expressions like “energy-conservation society” and “energy conservation and emissions reduction” did make their way to the 2005 and 2008 lists.
Although Chinese top expressions demonstrate similar trends to those in English, there are a few most distinctive features. A strong political flavor is found in the Chinese list as reflected in top expressions like the Three Represents (2002), Scientific Approach to Development (2004), and Peaceful Development (2005).
Another most outstanding feature of the Chinese lists is the contrast between the mainstream print media and the Internet: The English lists represent the spread of words in both print and digital media, the Internet, blogs and social media. The Chinese Internet buzzwords are mostly used on the Internet; although many have passed on into everyday life, only a small number have crept into the mainstream media.
Unlike the mainstream media, popular Internet expressions represent what the ordinary Chinese people are actually talking about in non-official contexts. Most of the expressions are highly colloquial, living, creative, and can be cynical. Some of the expressions reveal the new values and attitudes towards current affairs. For instance, da jiang you, which literally means “on the way to get soy sauce”, speaks of a “not concerned” or “staying out of it” attitude. This attitude is also reflected in the expression: zuo fu wo cheng, which literally means “doing push-ups”, in other words not paying any attention to what’s happening.
Some Internet words have gained acceptance in the mainstream media. For instance shan zhai, which literally means “mountain village”. It has now been adapted to mean “counterfeit”, or things done in parody, as in “shanzhai mobile phones”, “shanzhai New Year’s Eve Gala”, and even “shanzhai celebrities”.
From a linguistic point of view, language is simply a tool for communication. When new ideas and concepts pop up, language needs to adapt itself to allow the communication of these ideas and concepts. If the Internet is reshaping our lives, the net-language is only reflecting such changes.
The author is associate professor at the English Department of Xiamen University.
Austin, Texas, March 17, 2010 — In conjunction with the SXSW Interactive conference held in its hometown, The Global Language Monitor has released the most confusing high tech buzzwords of the decade (2000-2009). Topping the list are HTTP, Flash, God Particle, Cloud Computing, and Plasma (as in plasma TV). Rounding out the Top Ten were IPOD/IPAD, Megapixel, Nano, Resonate and Virtualization.
The most confusing Acronym for the decade was SOA (Service Oriented Architecture).
“SXSW has long been a harbinger for future directions in popular culture and now the gathering has taken on the added dimension of technological innovation,” said Paul JJ Payack, president of the Global Language Monitor, “The words we use in high technology continue to become even more obtuse even as they move out of the realm of jargon and into the language at large.”
The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, as well as accessing proprietary databases. The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity.
The Most Confusing High Tech Buzzwords of the decade (2000-2009) with Commentary follow:
1. HTTP — HyperText Transfer Protocol is used for HTML (HyperText Markup Language) files. Not to be confused with text on too much Starbucks.
2. Flash — As in Flash Memory. “Flash’ is easier to say than “ I brought the report on my EEPROM chip with a thin oxide layer separating a floating gate and control gate utilizing Fowler-Nordheim electron tunneling”.
3. God Particle – The Higgs boson, thought to account for mass. The God Particle has eluded discovery since its existence was first postulated some thirty years ago.
4. Cloud Computing – Distributing or accessing programs and services across the Internet. (The Internet is represented as a cloud.)
5. Plasma (as in plasma TV) — Refers less often to blood products than to a kind of television screen technology that uses matrix of gas plasma cells, which are charged by differing electrical voltages to create an image.
6. IPOD – What the Alpha Whale calls his personal pod. Actually, Apple maintains that the idea of the iPod was from the film 2001: A Space Odyssey. The origin of the word IPAD is a completely different story.
7. Megapixel – Either a really large picture element (pixel) or a whole mess of pixels. Actually, one million pixels (that’s a lotta pixels) OK, what’s a pixel? Computer-ese for picture element.
8. Nano – Widely used to describe anything small as in nanotechnology. Like the word ‘mini’ which originally referred to the red hues in Italian miniature paintings, the word nano- is ultimately derived from the ancient Greek word for ‘dwarf’.
9. Resonate – Not the tendency of a system to oscillate at maximum amplitude, but the ability to relate to (or resonate with) a customer’s desires.
10. Virtualization – Around since dinosaurs walked the planet (the late ‘70s) virtualization now applies to everything from infrastructures to I/O.
11. Solution — Ever popular yet still an amorphous description of high tech packages of hardware, software and service
12. Cookie — Without cookies with their ‘persistent state’ management mechanism the web as we know it, would cease to exist.
13. Robust — No one quite knows what it means, but it’s good for your product to demonstrate robustness
14. Emoticon A smiley with an emotional component (from emotional icon). Now, what’s a smiley? :’)
15. De-duping – Shorthand for de-duplication, that is, removing redundant data from a system.
16. Green washing – Repositioning your product so that its shortfalls are now positioned as environmental benefits: Not enough power? Just re-position as energy-saving.
17. Buzzword Compliant — To include the latest buzzwords in literature about a product or service in order to make it ‘resonate’ with the customer.
18. Petaflop — A thousand trillion (or quadrillion) floating point operations per second Often mistaken as a comment on a failed program by an animal rights’ group.
19. Hadron – A particle made of quarks bound together by the strong force; they are either mesons (made of one quark and one anti-quark) or baryons (made of three quarks).
20. Large Hadron Collider – The ‘atom smasher’ located underground outside Geneva. Primarily built to re-create the conditions of creation, 1 trillionth of a second after the Big Bang.
21. Versioning – Creating new revisions (or versions) with fewer bugs and more features.
22. VoIP – Voice Over IP, itself shorthand for Voice over Internet Protocol, which in plain English means the ability to talk on the phone over the Internet.
23. Web 2.0 – Now there’s talk of Web 3.0, just when we were finally getting used to the advances web services called Web 2.0.
24. Word Clouds – Graphic representations of the words used in a text, the more frequently used, the larger the representation.
25. WORM — Not only not a computer virus anymore, let alone a slithery creature of the soil, but “a Write Once, Read Many file system used for optical disk technology
Most Confusing High Tech Acronym of the Decade
SOA – Service Oriented Architecture. Far-and-away No. 1. If it’s so easy to understand, why are hundreds of books written trying to explain exactly what it is.
Early Candidate for Most Confusing High Tech Buzzword of the 2nd Decade of the Century (Possibly a very short decade, Indeed.)
B’ak’tuns – According to the Long-Count Mayan Calendar (high tech for the late A.D.600’s) the end of a ‘Great Cycle’ of thirteen b’ak’tuns (periods of 144,000 days each) since the Mayan creation date of August 11, 3114 BC. According to popular belief, December 21st, 2012 will be the End of the World.