Most Confusing High Tech Buzzwords (2008)

 

Cloud Computing, Green Washing & Buzzword Compliant

 

Austin Texas November 21, 2008 — In its third annual Internet and media analysis, The Global Language Monitor (www.LanguageMonitor.com) has found the most confusing yet frequently cited high tech buzzwords of 2008 to be cloud computing, green washing, and buzzword compliant followed by resonate, de-duping, and virtualization.  Rounding out the Top Ten were Web 2.0, versioning, word clouds, and petaflop.  The most confusing Acronym for 2008 was SaaS (software as a service).

 

Paul JJ Payack, president of the Global Language Monitor, said “The words we use in high technology continue to become even more obtuse even as they move out of the realm of jargon and into the language at large.”

 

The Most Confusing Yet Frequently Cited High Tech Words of 2008 with Commentary follow:

 

·         Cloud Computing – Distributing or accessing programs and services across the Internet.  (The Internet is represented as a cloud.) 

·         Green washing – Repositioning your product so that its shortfalls are now positioned as environmental benefits:  Not enough power?  Just re-position as energy-saving.

·         Buzzword Compliant — Including the latest buzzwords in literature about a product or service in order to make it ‘resonate’ with the customer.

·         Resonate – Not the tendency of a system to oscillate at maximum amplitude, but the ability to relate to (or resonate with) a customer’s desires.

·         De-duping – shorthand for de-duplication, that is, removing redundant data from a system.

·         Virtualization – Around since dinosaurs walked the planet (the late ‘70s) virtualization now applies to everything from infrastructures to I/O.

·         Web 2.0 – Now there’s talk of Web 3.0, just when we were finally getting used to Web 2.0.

·         Versioning – Creating new revisions (or versions) with fewer bugs and more features.

·         Word Clouds – Graphic representations of the words used in a text, the more frequently used, the larger the representation.

·         Petaflop –  A thousand trillion (or quadrillion) floating point operations per second  Often mistaken as a comment on the environmental group.

The Most Confusing Yet Frequently Cited Acronym for 2008:  SaaS — software-as-as-service to be differentiated, of course, from PaaS (platforms as a service) and IaaS (Infrastructure-as-a-service).

 

Others words under consideration include the ever popular yet amorphous ‘solution’, 3G and SEO.

 

In 2007 IPOD, Flash, Cookie, Nano and Cookie lead the list with SOA as the most confusing acronym

 

In 2005, HTTP, VoIP, Megapixel, Plasma, & WORM were the leading buzzwords.

 

The analysis was completed using GLM’s Predictive Quantities Indicator (PQI), the proprietary algorithm that tracks words and phrases in the media and on the Internet.  The words are tracked in relation to frequency, contextual usage and appearance in global media outlets.  This analysis was performed earlier this month.

 

About The Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.

 

For more information, call 1.925.367.7557, email info@GlobalLanguageMonitor.com, or visit www.LanguageMonitor.com.

 

30-30-30

 

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.



click<br />
tracking


Why a Green Word Was Chosen as Word of the Year (WOTY)

google news comment

Why A Green Word was chosen as The Global Language Monitor Word of the Year – Google News Comment Dec 13, 2007

The Global Language Monitor began naming the Word of the Year early in this decade, arguably the first organization to do so through our predecessor site in 2000. Remember the word ‘Chad?’

Since then it has become an increasingly competitive enterprise, as Merriam-Webster, the New Oxford American Dictionary, Webster’s New World and others have begun the practice.

We, of course, are honored by the competition.

There are two distinctions with the Global Language Monitor’s approach:

1. The words are ranked by a proprietary algorithm, the Predictive Quantities Indicator(tm) or PQI, and not by opinion or majority vote of editors, readers, or the public.

2. The words are chosen from the entire English-speaking community, what we call Global English, that now has approximately 1.35 Billion speakers (up from 250 million in 1960.) The words on GLM’s 2007 list include those from China, India, and Singapore.

The theory behind the PQI was to eliminate any statistical or personal bias in the choice, So while we are tracking words such as w00t (and actually have a section on L33t-speak in an upcoming book), we found it just did not to have the numerical weight as the words that rose to the top of GLM’s 2007 list. (While intresting, w00t was surpassed by more than a 500:1 ratio.)

Hybrid was chosen as a non-biased, non-politicized, representation of all things green. You don’t need the PQI to tell you that words and phrases such as climate change, global warming, planetary peril, biodiesel, green in this context, and hybrid all come up tens of millions of times in a simple Google search. (The PQI tracks momentum, direction, year-over-year changes, as well as several other indicators, and produces a statistically normalized result.)

My personal preference for WOTY was the word surge (the Iraq War and political strategy), which actually led our analysis throughout the year until the hybrid-related words surged past surge in our final analysis.



click<br />
tracking


##################################################### #####################################################