Study also compares Michelle Obama with the Royals
NarrativeTracker analysis of Internet, social and traditional media
AUSTIN, Texas. April 18, 2011. With less than two weeks left before the Royal Wedding on April 29th, Kate Middleton is already posting Diana-type numbers in terms of news worthiness and celebrity status on the Top Global Media sites as well as on the Internet and Social Media according to The Global Language Monitor. Previously GLM had found the soon-to-be Princess Catherine the Top Fashion Buzzword of the 2011 season, replacing the eccentric Lady Gaga.
The GLM study compared the citations of Kate Middleton with those of Princess Diana, Queen Elizabeth II, Prince Charles, Prince William, Prince Harry, and Camilla Parker Bowles. Michelle Obama as First Lady of the United States was included as a relevant American comparison. For the Top Global Media, the citations were measured over the last three months as well as all the archives available.
“Kate Middleton is set to eclipse Princess Di as the media star of the Royal Family,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. “In fact, Kate could surpass all Internet, Social Media, and Global Print and Electronic Media citations by the time the Royal Wedding-related stories are compiled.”
Two weeks before the Royal Wedding, Middleton’s Internet and Social Media citations, surpass all members of the Royal Family. Prince William comes in as a close second followed by Princess Diana, who died in a Paris car crash in 1997.
For Internet news citations, Middleton follows only Prince William and Prince Charles. For comparison, First Lady Michelle Obama, since she first came to notice in 2004, would rank No. 3 in Internet and Social Media citations, just ahead of Princess Diana and would rank No 4, again slightly ahead of Princess Diana in Internet news.
In the traditional Global Print and Electronic Media, Prince William and his bride-to-be, both double references to Queen Elizabeth and quadruple those to Prince Charles who would also follow Michelle Obama.
Note: Princess Di is cited in hundred of thousands of news stories even though she died before Google, social media, and smartphones existed. Even without the current media environment where the Internet, social media and the traditional media feed upon themselves as some sort cyber echo chamber, the study demonstrates the enduring legacy of Princess — some fourteen years after her death.
GLM used NarrativeTracker Technology in this study.
NarrativeTracker is based on the global discourse, providing a real-time, accurate picture of what any audience is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, the top global print and electronic media, as well as new social media sources (such as Twitter).
Media for detailed statistics, or call 1.512.815.8836.
Prevailing view ‘harmless,’ Opposing views called ‘laced with hysteria’
AUSTIN, Texas. March 23, 2011. With radioactive elements from Japan’s Fukushima Daiiachi disaster finally reaching the continental US this week, the Global Language Monitor’s NarrativeTracker has found that the possible long-term dangers of Fukushima Daiiachi’s radioactive fallout has been little discussed in the media. In fact, there has been little or no discussion of the ongoing debate about assessing the long-term risks associated with Cesium-137 and Iodine-131, etc.
The prevailing view of the global print and electronic media is to pronounce the radioactive elements ‘harmless,’ which is in direct contract to the accepted view of the National Academy of Sciences, the Nuclear Regulatory Commission, and many others. In fact, the discussion that does appear, labels opposing views as ‘irrational’ or ‘laced with hysteria’, as in a recent article in the New York Times.
According the the Global Language Monitor’s NarrativeTracker there have been only two references to the controversy in the past week in the major global media, or even to the fact that the analysis of the heath impact of the escaped radiation could be far off base. An article in the Malaysian Star was the most insightful. Even on the web news side, NarrativeTracker picked up fewer that half a dozen references to the controversy in the last week.
On the Internet and in Social Media, there were some 10,000 references to the controversy, which pales in comparison to news about, say Charlie Sheen (who has hundreds of million citations). In addition, there were about three million references to the ‘harmless’ effects of the Fukushima fallout, with about 7,000,000 references to its ‘dangers’.
Therefore, the prevailing and accepted view of the National Academy of Sciences, the Nuclear Regulatory Commission, and, for that matter, the US Congress has been overlooked in the global media discussion. This is the view that holds sway in legislation ranging from the regulation of cigarettes, CT scans and the Hanford Reservation cleanup. In addition to the risk to human life, billions of dollars in government are at stake.
The controversy concerns Linear No Threshold (LNT) methodology to calculate risk from exposure to radioactive elements. The LNT dose-response relationship is used to describe the relationship between radiation dose and the occurrence of cancer. This dose-response model suggests that any increase in dose, no matter how small, results in an incremental increase in risk. The U.S. Nuclear Regulatory Commission (NRC) accepts the LNT hypothesis as a conservative model for estimating radiation risk.
There are two competing theories here.
1. There is no lower-level threshold to the threat from radioactive exposure. Basically this means that even a small exposure to radioactivity will increase the chance of cancer occurring in a corresponding small percentage of the population. The smaller the exposure, the smaller the risk, but the risk never falls to zero.
2. There is a lower-level threshold to the threat from radioactive exposure. This is model that the media has adopted in claims that the fallout is ‘harmless’ while still recognizing that it is harmful in large doses. Some scientists adhere to the radiation hormesis model that radiation might even be beneficial in very low doses
The LNT model is generally accepted by most governments and scientific agencies and predicts higher risks than the threshold model. Because the current data is inconclusive, scientists disagree on which methodology should be used.
However, the fact that there has been little or no discussion of the topic in the media is cause for concern.
Spillcam is the Top Word, Anger and Rage the Top Phrase
and Chinese Leader Hu Jintao the Top Name
AUSTIN, Texas November 27, 2010 (Updated) – The Global Language Monitor has announced that Spillcam is the Top Word, Anger and Rage the Top Phrase and Chinese Leader Hu Jintao the Top Name of 2010 in its annual global survey of the English language. Spillcam was followed by Vuvuzela, the Narrative, Refudiate, and Guido. Deficit, Snowmageddon, 3-D, Shellacking and Simplexity rounded out the Top 10.
“Our top words this year come from an environmental disaster, the World Cup, political malapropisms, new senses to ancient words, a booming economic colossus, and a heroic rescue that captivated the world for days on end. This is fitting for a relentlessly growing global language that is being taken up by thousands of new speakers each and every day,” said Paul JJ Payack, President of The Global Language Monitor.
The words are culled from throughout the English-speaking world, which now numbers more than 1.58 billion speakers.
Methodology: The Global Language Monitor’s WOTY was conceived in 1999 as a way to create a cultural record of the year as reflected in the world’s current global language, English. Previous efforts were decided by small groups of academics or lexicographers; our idea was to reflect the words used by the world’s 1.5 billion English Speakers.
Accordingly, GLM monitors million of web pages on the Internet, Blogosphere, and social media in addition to over 80,000 print and electronic media sites. In this way we search for words that are the most relevant to various aspects of culture, such as world events (the rise of China, the South Asian Tsunami), politics (the election of Obama to the US Presidency), prominent deaths (Pope John Paul II, Michael Jackson), war and terror (Iraq, Afghanistan and the Terrorist Attacks on the US and London), film (Jai Ho!, Brokeback), sports (Beijing Olympics, South African World Cup), and the like. We then use our analytical engine to determine the number of citations for the words, their prominence, how quickly they are rising or falling in use, and the geographic breadth and depth (various forms of publication) of their use.
To immediately download an in-depth presentation of GLM’s algorithmic-based methodology, fill out the form on the upper left corner of this page.
To listen to “What’s My Word,” a game show developed by Austin’s NPR flagship station, KUT,to help review the top words for 2010, click here.
1. Spillcam — The BP Spillcam instantly beamed the immensity of the Gulf Spill around the world to the dismay of environmentalists, BP’s PR staff and the President.
2. Vuvuzela — Brightly colored plastic horns that first came to prominence at the South African World Cup.
3. The Narrative – Though used at least since The Narrative of the Life of Frederick Douglass in 1845, ‘The Narrative’ has recently been gaining traction in the political arena, virtually replacing the need for a party’s platform. (Cf. to ‘truthily’.)
4. Refudiate — Conflation of “refute” and “repudiate” (un)officially coined by Sarah Palin.
5. Guido and Guidette — Hey! All things Jersey are hot, capish? (Actually, capisci in standard Italian.)
Listen to Tracking 2010′s Most-Used Words, Names And Phrases
6. Deficit – A growing and possibly intractable problem for the economies of most of the developed world.
7. Snowmagedden (and ‘Snowpocalypse’) — Portmanteau words linking ‘snow’ with ‘apocalypse’ and ‘armageddon’, used to describe the record snowfalls in the US East Coast and Northern Europe last winter.
8. 3-D – Three-dimensional (as in movies) is buffo box office this year, but 3-D is being used in new ways generally describing ‘robustness’ in products (such as toothpaste).
9. Shellacking – President Obama’s description of the ‘old-fashioned thumpin’ in George W. Bush’s words, that Democrats received in the 2010 US Mid-term elections.
10. Simplexity – The paradox of simplifying complex ideas in order to make them easier to understand, the process of which only adds to their complexity.
Also Noted: (Spoken Only) Twenty-ten: Finally, a common way to refer to the year; Obamacare (noted as one of the Top Political Buzzwords).
The Top Phrases of 2010
Rank / Phrase / Comments
1. Anger and Rage – Characterizations of the US electorate by the pundits, though closer analyses has revealed more frustration and disappointment. Also witnessed in France, Spain and Greece.
2. Climate Change – (and Global Warming) No. 1 Phrase for the first decade of the 21st century; starts out second decade at No. 2.
3. The Great Recession – The media term frequently used to describe the on-going global economic restructuring.
4. Teachable Moment – Turning any undesirable outcome into a positive opportunity by using it as an object lesson. Unfortunately, there were a plethora of teachable moments in the first year of the new decade.
5. Tea Party — An emerging political movement in the US that has upset the balance of power in the US Congress.
6. Ambush Marketing – Cashing in at an event by taking on the appearance of a sponsor of the event. Most obviously displayed at the Vancouver Winter Olympics and South Africa’s World Cup 2010.
7. Lady Gaga — Gaga, herself, became a buzzword in the global entertainment industry in 2010.
8. Man Up – This election cycle’s signature retort from the women running for office to their male opponents.
9. Pass the bill to be able to see what’s in it — Speaker of the House Nancy Pelosi’s now infamous quip underlying the complexity of the Healthcare Reform legislation.
10. Obamamania — Notable only in it fall from grace; Obamamania now ranks at the bottom of this year’s political buzzwords.
Also Noted — Don’t Touch My Junk: One reaction to the TSA new search policies.
The Top Names of 2009
Rank / Name / Comments
1. Hu – President Hu Jintao, paramount leader of China. Rise of China was the No. 1 Story of the 1st decade of the 21st century; now Hu begins the second decade in the top spot.
2. IPad – With over eight million sold in a matter of months, the IPad is now a name on everybody’s lips. (Sorry, Steve Jobs, the IPads tests better than you.)
3. Barack Obama — President of the United States has had a tough sophomore year.
4. Chilean Coal Miners – The ordeal and heroic rescue is perhaps the top inspirational story of the year.
5. Eyjafjallajoekull – Does a name that no one can pronounce deserve a spot on a top name’s list?
6. Nancy Pelosi – Speaker of the US House of Representatives, presided over the passing of the healthcare reform bill and the decimation of her party in the Mid-term elections.
7. Sarkozy – Nicolas Paul Stéphane Sarközy de Nagy-Bocsa, the current French president, is attempting to re-define what it means to be citizen of the Republic.
8. Tea Party – Leaderless movement in US political circles, the center of much of the angst in the electorate.
9. Jersey Shore – Not quite the Cote d’Azure, The Shore, as the locals call it, is now known as a breeding ground for guidos and guidettes.
10. David Cameron and Nick Clegg – The leaders of the UK’s new coalition government.
Also Noted — Kate Middleton, recently engaged to Prince William.
Top Words of the Decade:
The Top Words of the Decade were Global Warming, 9/11, and Obama outdistance Bailout, Evacuee, and Derivative; Google, Surge, Chinglish, and Tsunami followed.
Climate Change was top phrase; Heroes was top name.
Austin, Texas, March 17, 2010 — In conjunction with the SXSW Interactive conference held in its hometown, The Global Language Monitor has released the most confusing high tech buzzwords of the decade (2000-2009). Topping the list are HTTP, Flash, God Particle, Cloud Computing, and Plasma (as in plasma TV). Rounding out the Top Ten were IPOD/IPAD, Megapixel, Nano, Resonate and Virtualization.
The most confusing Acronym for the decade was SOA (Service Oriented Architecture).
“SXSW has long been a harbinger for future directions in popular culture and now the gathering has taken on the added dimension of technological innovation,” said Paul JJ Payack, president of the Global Language Monitor, “The words we use in high technology continue to become even more obtuse even as they move out of the realm of jargon and into the language at large.”
The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, as well as accessing proprietary databases. The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity.
The Most Confusing High Tech Buzzwords of the decade (2000-2009) with Commentary follow:
1. HTTP — HyperText Transfer Protocol is used for HTML (HyperText Markup Language) files. Not to be confused with text on too much Starbucks.
2. Flash — As in Flash Memory. “Flash’ is easier to say than “ I brought the report on my EEPROM chip with a thin oxide layer separating a floating gate and control gate utilizing Fowler-Nordheim electron tunneling”.
3. God Particle – The Higgs boson, thought to account for mass. The God Particle has eluded discovery since its existence was first postulated some thirty years ago.
4. Cloud Computing – Distributing or accessing programs and services across the Internet. (The Internet is represented as a cloud.)
5. Plasma (as in plasma TV) — Refers less often to blood products than to a kind of television screen technology that uses matrix of gas plasma cells, which are charged by differing electrical voltages to create an image.
6. IPOD – What the Alpha Whale calls his personal pod. Actually, Apple maintains that the idea of the iPod was from the film 2001: A Space Odyssey. The origin of the word IPAD is a completely different story.
7. Megapixel – Either a really large picture element (pixel) or a whole mess of pixels. Actually, one million pixels (that’s a lotta pixels) OK, what’s a pixel? Computer-ese for picture element.
8. Nano – Widely used to describe anything small as in nanotechnology. Like the word ‘mini’ which originally referred to the red hues in Italian miniature paintings, the word nano- is ultimately derived from the ancient Greek word for ‘dwarf’.
9. Resonate – Not the tendency of a system to oscillate at maximum amplitude, but the ability to relate to (or resonate with) a customer’s desires.
10. Virtualization – Around since dinosaurs walked the planet (the late ‘70s) virtualization now applies to everything from infrastructures to I/O.
11. Solution — Ever popular yet still an amorphous description of high tech packages of hardware, software and service
12. Cookie — Without cookies with their ‘persistent state’ management mechanism the web as we know it, would cease to exist.
13. Robust — No one quite knows what it means, but it’s good for your product to demonstrate robustness
14. Emoticon A smiley with an emotional component (from emotional icon). Now, what’s a smiley? :’)
15. De-duping – Shorthand for de-duplication, that is, removing redundant data from a system.
16. Green washing – Repositioning your product so that its shortfalls are now positioned as environmental benefits: Not enough power? Just re-position as energy-saving.
17. Buzzword Compliant — To include the latest buzzwords in literature about a product or service in order to make it ‘resonate’ with the customer.
18. Petaflop — A thousand trillion (or quadrillion) floating point operations per second Often mistaken as a comment on a failed program by an animal rights’ group.
19. Hadron – A particle made of quarks bound together by the strong force; they are either mesons (made of one quark and one anti-quark) or baryons (made of three quarks).
20. Large Hadron Collider – The ‘atom smasher’ located underground outside Geneva. Primarily built to re-create the conditions of creation, 1 trillionth of a second after the Big Bang.
21. Versioning – Creating new revisions (or versions) with fewer bugs and more features.
22. VoIP – Voice Over IP, itself shorthand for Voice over Internet Protocol, which in plain English means the ability to talk on the phone over the Internet.
23. Web 2.0 – Now there’s talk of Web 3.0, just when we were finally getting used to the advances web services called Web 2.0.
24. Word Clouds – Graphic representations of the words used in a text, the more frequently used, the larger the representation.
25. WORM — Not only not a computer virus anymore, let alone a slithery creature of the soil, but “a Write Once, Read Many file system used for optical disk technology
Most Confusing High Tech Acronym of the Decade
SOA – Service Oriented Architecture. Far-and-away No. 1. If it’s so easy to understand, why are hundreds of books written trying to explain exactly what it is.
Early Candidate for Most Confusing High Tech Buzzword of the 2nd Decade of the Century (Possibly a very short decade, Indeed.)
B’ak’tuns – According to the Long-Count Mayan Calendar (high tech for the late A.D.600’s) the end of a ‘Great Cycle’ of thirteen b’ak’tuns (periods of 144,000 days each) since the Mayan creation date of August 11, 3114 BC. According to popular belief, December 21st, 2012 will be the End of the World.
Rise of China Tops Iraq War and 9/11 as Top Story of Decade
Top News Stories of the Decade:
The Rise of China surpasses Iraq War and 9/11
Austin, TX December 9, 2009 – In an exclusive analysis performed by the Global Language Monitor, the Rise of China has been determined to be the Top News Story of the Decade followed by the Iraq War, the 9/11 Terrorist Attacks, the War on Terror, and the Death of Michael Jackson.Completing the Top Ten were the Election of Obama to US presidency, the Global Recession of 2008/2009, Hurricane Katrina, the War in Afghanistan, and the onset of the Financial Tsunami/Economic Meltdown.Rounding out the list were the Beijing Olympics, the South Asian Tsunami, the War against the Taliban, the Death of Pope John Paul II, and Osama bin-Laden eludes capture.
Chinese pundits saw GLM’s analysis “was partly aimed at trumpeting the so-called China threat. The list is the latest sign of the US media’s change from China bashing to China flattery.” Read how the story unfolded below.
The methodology:The analysis factored in the number of citations over the course of the decade on the Internet, the blogosphere, including social media, as well as the top 50,000 print and electronic media sites.
“The rise of China to new economic heights has changed – and continues to challenge – the current international order,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. “It is with little surprise that its ongoing transformation has topped all other news stories in a decade bespotted by war, economic catastrophe, and natural disasters.”
1.Rise of China – The biggest story of the decade, outdistancing the No. 2 Internet story by 400%.
2.Iraq War — The buildup, the invasion, the hunt for the WMDs, and the Surge were top in print and electronic media outlets.
3.9/11 Terrorist Attacks – The 9/11 Terrorist attacks on New York City and Washington, DC seemed to set the tone for the new decade.
4.War on Terror – President George W. Bush’s response to 9/11.
5.Death of Michael Jackson – A remarkably high ranking considering that MJ’s death occurred in the final year of the decade.
6.Election of Obama to US presidency – The rallying cries of ‘hope’ and ‘Yes, we can!’ resulting in the historic election of an African-American to the US presidency.
7.Global Recession of 2008/9 – The on-going world economic restructuring as opposed to the initial ‘economic meltdown’ or ‘financial tsunami’.
8.Hurricane Katrina — New Orleans was devastated when the levies collapsed; scenes of death and destruction shocked millions the world over.
9.War in Afghanistan – Now in its eighth year with an expansion into neighboring Pakistan.
10.Economic Meltdown/Financial Tsunami – The initial shock of witnessing some 25% of the world’s wealth melting away seemingly overnight.
11.Beijing Olympics – The formal launch of China onto the world stage.
12.South Asian Tsunami – The horror of 230,000 dead or missing, washed away in a matter of minutes was seared into the consciousness the global community.
13.War against the Taliban – Lands controlled by the Taliban served as a safe haven from which al Qaeda would launch its terrorist attacks.
14.Death of Pope John Paul II – The largest funeral in recent memory with some 2,000,000 pilgrims in attendance.
15.Osama bin-Laden eludes capture – Hesitation to attack Tora Bora in 2002 has led to the continuing manhunt.
This analysis was completed on December 1, 2009 using GLM’s Predictive Quantities Indicator (PQI), the proprietary algorithm that tracks words and phrases in the media and on the Internet, now including blogs and social media. The words are tracked in relation to frequency, contextual usage and appearance in global media outlets, factoring in long-term trends, short-term changes, momentum and velocity.
The Global Language Monitor has recently named the Top Words of the Decade.They were Global Warming, 9/11, Obama, Bailout, Evacuee, and Derivative; Google, Surge, Chinglish, and Tsunami followed.“Climate Change” was top phrase; “Heroes” was top name.
About the Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.
English has become the first truly global language with some 1.58 billion speakers as a first, second or auxiliary language. Paul JJ Payack examines its impact on the world economy, culture and society in A Million Words and Counting (Citadel Press, New York, 2009).
The current estimate for the number of words in the English Language stands at 1,002,116.
For more information, call 1.925.367.7557, send email to info@LanguageMonitor.com, or visit www.LanguageMonitor.com.
Austin, TX November 29, 2009 – The Global Language Monitor has announced that Twitter is the Top Word of 2009 in its annual global survey of the English language. Twittered was followed by Obama, H1N1, Stimulus, and Vampire. The near-ubiquitous suffix, 2.0, was No. 6, with Deficit, Hadron the object of study of CERN’s new atom smasher, Healthcare, and Transparency rounded out the Top 10.
“In a year dominated by world-shaking political events, a pandemic, the after effects of a financial tsunami and the death of a revered pop icon, the word Twitter stands above all the other words. Twitter represents a new form of social interaction, where all communication is reduced to 140 characters,” said Paul JJ Payack, President of The Global Language Monitor. “Being limited to strict formats did wonders for the sonnet and haiku. One wonders where this highly impractical word-limit will lead as the future unfolds.”
The Top Words are culled from throughout the English-speaking world, which now numbers more than 1.58 billion speakers.
The Top Words of 2009
1. Twitter — The ability to encapsulate human thought in 140 characters
2. Obama — The word stem transforms into scores of new words like ObamaCare
3. H1N1 — The formal (and politically correct) name for Swine Flu
4. Stimulus — The $800 billion aid package meant to help mend the US economy
5. Vampire — Vampires are very much en vogue, now the symbol of unrequited love
6. 2.0 — The 2.0 suffix is attached to the next generation of everything
7. Deficit — Lessons from history are dire warnings here
8. Hadron — Ephemeral particles subject to collision in the Large Hadron Collider
9. Healthcare — The direction of which is the subject of intense debate in the US
10. Transparency — Elusive goal for which many 21st c. governments are striving
11. Outrage — In response to large bonuses handed out to ‘bailed-out’ companies
12. Bonus — The incentive pay packages that came to symbolize greed and excess
13. Unemployed — And underemployed amount to close to 20% of US workforce
14. Foreclosure — Forced eviction for not keeping up with the mortgage payments
15. Cartel — In Mexico, at the center of the battle over drug trafficking
The Top Phrases of 2009
1. King of Pop –Elvis was ‘The King;’ MJ had to settle for ‘King of Pop’
2. Obama-mania — One of the scores of words from the Obama-word stem
3. Climate Change — Considered politically neutral compared to global warming
4. Swine Flu — Popular name for the illness caused by the H1N1 virus
5. Too Large to Fail — Institutions that are deemed necessary for financial stability
6. Cloud Computing — Using the Internet for a variety of computer services
7. Public Option — The ability to buy health insurance from a government entity
8. Jai Ho! — A Hindi shout of joy or accomplishment
9. Mayan Calendar — Consists of various ‘cycles,’ one of which ends on 12/21/2012
10. God Particle — The hadron, believed to hold the secrets of the Big Bang
The Top Names of 2009
1. Barack Obama — It was Obama’s year, though MJ nearly eclipsed in the end
2. Michael Jackson — Eclipses Obama on internet though lags in traditional media
3. Mobama — Mrs. Obama, sometimes as a fashion Icon
4. Large Hadron Collider — The Trillion dollar ‘aton smasher’ buried outside Geneva
5. Neda Agha Sultan — Iranian woman killed in the post-election demonstrations
6. Nancy Pelosi –The Democratic Speaker of the US House
7. M. Ahmadinejad — The president of Iran, once again
8. Hamid Karzai — The winner of Afghanistan’s disputed election
9. Rahm Emmanuel — Bringing ‘Chicago-style politics’ to the Administration
10. Sonia Sotomayor — The first Hispanic woman on the US Supreme Court
The analysis was completed in late November using GLM’s Predictive Quantities Indicator (PQI), the proprietary algorithm that tracks words and phrases in the media and on the Internet, now including blogs and social media. The words are tracked in relation to frequency, contextual usage and appearance in global media outlets, factoring in long-term trends, short-term changes, momentum and velocity.
The Top Words of the Decade were Global Warming, 9/11, and Obama outdistance Bailout, Evacuee, and Derivative; Google, Surge, Chinglish, and Tsunami followed. “Climate Change” was top phrase; “Heroes” was top name.
Top Words: No. 1 Change, No. 2 Bailout, No. 3 ObamaMania
Top Phrases: No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”
Top Names: No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps
2007: Global Language Monitor
Top Word: Hybrid (representing all things green)
No. 2: Surge
Top Phrase: Climate Change
Top Name: Al Gore
2006: Global Language Monitor
Top Word: Sustainable
Top Phrase: Stay the Course
Top Name: Dafur
2005: Global Language Monitor
Top Word: Refugee
No. 2: Tsunami
No. 3: Katrina
Top Phrase: Outside the Mainstream
Top Name: (acts of ) God
2004: Global Language Monitor
Top Word: Incivility (for inCivil War)
Top Phrase: Red States/Blue States
No. 2: Rush to War
Top Name: Dubya/Rove
<a href=”http://www.yourdictionary.com/about/topten2003.html”>2003: yourDictionary (GLM Predecessor) Paul JJ Payack, founding President
</a>Top Word: Embedded
Top Phrase: Shock and Awe
No. 2: Rush to War
Top Name: Saddam Hussein
No. 2 Dubya
<a href=”http://www.yourdictionary.com/about/topten2002.html”>2002: yourDictionary (GLM Predecessor) Paul JJ Payack, founding President
</a>Top Word: Misunderestimate
Top Phrase: Threat Fatigue
Top Name: W (Dubya)
<a href=”http://archives.cnn.com/2001/US/12/26/top.ten.words/index.html”>2001: yourDictionary (GLM Predecessor) Paul JJ Payack, founding President
</a>Top Word: GroundZero
Top Phrase: ‘Lets Roll’
Top Name: The Heros
<a href=”http://archives.cnn.com/2000/books/news/12/26/new.words/”>2000: yourDictionary (GLM Predecessor) Paul JJ Payack, founding President
</a>Top Word: Chad
Top Phrase: Dot.com
Top Name: W (Dubya)
Cloud Computing, Green Washing & Buzzword Compliant
Austin Texas November 21, 2008 — In its third annual Internet and media analysis, The Global Language Monitor (www.LanguageMonitor.com) has found the most confusing yet frequently cited high tech buzzwords of 2008 to be cloud computing, green washing, and buzzword compliant followed by resonate, de-duping, and virtualization.Rounding out the Top Ten were Web 2.0, versioning, word clouds, and petaflop.The most confusing Acronym for 2008 was SaaS (software as a service).
Paul JJ Payack, president of the Global Language Monitor, said “The words we use in high technology continue to become even more obtuse even as they move out of the realm of jargon and into the language at large.”
The Most Confusing Yet Frequently Cited High Tech Words of 2008 with Commentary follow:
·Cloud Computing – Distributing or accessing programs and services across the Internet.(The Internet is represented as a cloud.)
·Green washing – Repositioning your product so that its shortfalls are now positioned as environmental benefits:Not enough power? Just re-position as energy-saving.
·Buzzword Compliant — Including the latest buzzwords in literature about a product or service in order to make it ‘resonate’ with the customer.
·Resonate – Not the tendency of a system to oscillate at maximum amplitude, but the ability to relate to (or resonate with) a customer’s desires.
·De-duping – shorthand for de-duplication, that is, removing redundant data from a system.
·Virtualization – Around since dinosaurs walked the planet (the late ‘70s) virtualization now applies to everything from infrastructures to I/O.
·Web 2.0 – Now there’s talk of Web 3.0, just when we were finally getting used to Web 2.0.
·Versioning – Creating new revisions (or versions) with fewer bugs and more features.
·Word Clouds – Graphic representations of the words used in a text, the more frequently used, the larger the representation.
·Petaflop –A thousand trillion (or quadrillion) floating point operations per secondOften mistaken as a comment on the environmental group.
The Most Confusing Yet Frequently Cited Acronym for 2008:SaaS — software-as-as-service to be differentiated, of course, from PaaS (platforms as a service) and IaaS (Infrastructure-as-a-service).
Others words under consideration include the ever popular yet amorphous ‘solution’, 3G and SEO.
In 2007 IPOD, Flash, Cookie, Nano and Cookie lead the list with SOA as the most confusing acronym
In 2005, HTTP, VoIP, Megapixel, Plasma, & WORM were the leading buzzwords.
The analysis was completed using GLM’s Predictive Quantities Indicator (PQI), the proprietary algorithm that tracks words and phrases in the media and on the Internet.The words are tracked in relation to frequency, contextual usage and appearance in global media outlets.This analysis was performed earlier this month.
About The Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.