Mandela Tops All Media Funerals, except John Paul II’s, Since 1997

No. 3 Ronald Reagan, No. 4 Princess Diana, No. 5 Michael Jackson, No. 6 Mother Teresa

Lady Thatcher Does Not Make the Cut

Ranked by TrendTopper Internet MediaBuzz

Austin, TX January, 2014 – In an exclusive analysis performed by the Global Language Monitor, the death of Nelson Mandela has topped those of all global influencers since 1997 with the exception of Pope John II, back in 2005.

“The emergence of Nelson Mandela into the No. 2 position is a testimony to the universal appeal of the man and his ideals,” said Paul JJ Payack, president and the Chief Word Analyst of GLM, “especially in a time when superficialities such as ‘twerking’ and the taking of so-called ‘selfies,’ seem to monopolize the airways in all their many forms.”

The re-emergence of John Paul II into the top spot also is seen by some as a worthy tribute to a man who helped end Communism’s grip over Eastern Europe and beyond.  The legacy of  Ronald Reagan presidency is viewed as transformational by both US political parties which can account for his continued high regard.

John Paul II and Nelson Mandela Lead the Lisrt
John Paul II and Nelson Mandela Lead the Lisrt

 

Pope John Paul II
Pope John Paul II

 

Ronald Reagan
Ronald Reagan

 

 

Princess Diana
Princess Diana

 

Mother Teresa
Mother Teresa

 

 

 

 

 

 

.

Nelson Mandela took the No. 2 spot, ahead of Ronald Reagan (2004), Princess Diana (1997), the mother of the future line of British Monarchy, including Prince William, his wife Kate and their new son, George, Michael Jackson (2009) the entertainment icon, Mother Teresa (1997).  

Lady Thatcher, the long-serving British Prime Minister who died last April just missed the survey cutoff. Read more

Higher Education TrendTopper MediaBuzz Guide

Higher Education 2013

TrendTopper MediaBuzz

Top US Colleges and Universities for 2013

Handbook for Higher Education in the Internet Age


      

      MOOCs

      Fallout from Scandals

      Rankings Momentum

      Rankings Velocity

Make payments with Google- Download with PayLoadz

Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013

MIT takes Top Honors from Harvard, Again; Public Universities edge Privates in Top 25

  • Volatility increases as consumers presented with more choices
  • Game-changers include Internet schools, for-profit institutions, and regional stars.
  • MOOCs begin having Influence
  • SAT reporting scandals have impact
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Austin, Texas, January 30, 2013 – For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities.  This is the second time that a technical institute has topped the rankings.  Following MIT and Harvard were

Released April 2, 2014
New Guide Released April 2, 2014

Columbia University; Stanford University; and the University of California, Berkeley up nine spots and moving into the Top Ten.  Rounding out the Top Ten were Yale; the University of Chicago (which slipped four spots); the University of Texas, Austin; Cornell and Princeton.

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The University of California, Berkeley took top public university honors making a huge move back into the Top Ten.  Some 13 of the Top 25 are now public universities.  The University of Minnesota gained 15 spots up to No. 20, while Wisconsin and Michigan dropped 11 and 12 spots respectively. There have now been four different schools taking the top spot in the last six years:  Harvard, Michigan, Wisconsin, and MIT.
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The University of California, Berkeley took top public university honors making a huge move back into the Top Ten.  Some 13 of the Top 25 are now public universities.  The University of Minnesota gained 15 spots up to No. 20, while Wisconsin and Michigan dropped 11 and 12 spots respectively.
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“The higher education world is in the midst of a major upheaval that has only begun to sort itself out. You can’t have institutions of the stature of MIT, Berkeley and Texas give away their product for free, or millions of students opt for on-line schools or educations provided by for-profit organizations — and not record significant change.  This is all part of the globalization (and democratization) of higher ed.  In fact you need a seismograph to better understand the shifting of the tectonic plates of education, once long thought stable,” said Paul JJ Payack, president and Chief Word Analyst of GLM.  
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The rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. This is the eighth TrendTopper MediaBuzz ranking over the preceding six years; the rankings are conducted every nine months.  There have now been four different schools taking the top spot in the last six years:  Harvard, Michigan, Wisconsin, and MIT.
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To read about all Top Universities and Colleges continue reading here.
To see the Top Public Universities, go here.
To see the Top Private Universities, go here.
To see the Top Engineering Institutions, go here.
To see the Top Religion-related Universities, go here.
To see the Top Public Colleges, go here.
To see the Top Private Colleges, go here.
To see the Top Military/Service Academies, go here.
To see the Art/Design/Music Schools, go here.
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Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
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The figure below shows the Top Universities and their rank in  2012.
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2013 Top Universities 2012
1 Massachusetts Institute of Technology 1
2 Harvard University 2
3 Columbia University 4
4 Stanford University 8
5 University of California, Berkeley 14
6 Yale University 9
7 University of Chicago 3
8 University of Texas, Austin 10
9 Cornell University 6
10 Princeton University 15
11 University of Pennsylvania 12
12 Ohio State University, Columbus 16
13 University of Washington 11
14 University of California at Los Angeles 7
15 New York University 20
16 University of Wisconsin, Madison 5
17 Virginia Tech 19
18 University of California, Davis 17
19 University of California, San Diego 22
20 University of Minnesota 35
21 Georgia Institute of Technology 23
22 Johns Hopkins University 24
23 University of North Carolina, Chapel Hill 28
24 Duke University 21
25 University of Michigan,  Ann Arbor 13
25 Boston College 26
26 University of Illinois—Urbana,  Champaign 34
27 University of Phoenix 38
28 Purdue University 42
29 University of Georgia 27
30 University of Southern California 32
31 Michigan State University 40
32 University of Virginia 25
33 Boston University 29
34 Northwestern University 31
35 Georgetown University 25
36 University of Iowa 44
37 University of Pittsburgh 33
38 George Washington University 30
39 Pennsylvania State University 50
40 Texas A&M University 47
41 Rutgers, the State University of NJ 57
42 University of Notre Dame 53
43 University of Colorado, Boulder 58
44 Indiana University, Bloomington 18
45 University of Miami 37
46 Florida State University
47 Washington University in St. Louis 66
48 Brown University 36
49 University of California, Irvine 43
50 University of Oregon 60
51 Carnegie Mellon University 45
52 Syracuse University 49
53 California Institute of Technology 41
54 Central Michigan University
55 University of South Carolina,  Columbia 70
56 University of California, Santa Barbara 39
57 Vanderbilt University 46
58 University of Missouri, Columbia 54
59 George Mason University
60 Oregon State University
61 Tufts University 71
62 University of Rochester 51
63 University of Maryland, College Park 48
64 Iowa State University 56
65 Auburn University 64
66 University of Massachusetts, Amherst 62
67 University of Arizona 79
68 University of California, Santa Cruz 52
69 University of California, Riverside 55
70 American University 107
71 Emory University 59
72 University of Florida 61
72 Missouri U. of Science and Technology 78
73 Dartmouth College 72
74 University of Delaware 65
75 University of Kentucky 68
76 Case Western Reserve University 67
77 University of Tennessee 69
78 Rice University 72
79 Loyola University Maryland 154
80 Loyola University, Chicago 90
81 Northeastern University 74
82 Tulane University 86
83 Clemson University 137
84 Howard University 88
85 Baylor University 73
86 Fordham University 83
87 Southern Methodist University 87
88 Stony Brook University 117
89 Miami University, OH 92
89 Villanova University 89
90 Drexel University 93
91 Kansas University 77
92 University of Denver 94
93 University of Oklahoma 82
94 Wake Forest University 76
95 University of New Hampshire 105
96 Rensselaer Polytechnic Institute 97
97 DePaul University 102
98 Rochester Inst. of Technology 108
99 Marquette University 95
100 CUNY-Hunter College 139
101 Arizona State University 84
102 College of William and Mary 96
102 James Madison University 101
103 Santa Clara University 103
104 Brandeis University 99
105 University of San Francisco 175
106 Brigham Young University, Provo 63
107 Lehigh University 91
108 Hofstra University 115
109 CUNY-Baruch 139
110 CUNY-Queens 119
111 University of Arkansas 111
112 Texas Christian University 98
113 University of San Diego 113
114 Liberty University 114
115 St. Mary’s College of California 112
116 University of Alabama 110
117 Catholic University of America 116
118 Pepperdine University 128
119 Illinois Institute of Technology 123
120 University of Dayton 100
121 CUNY-Brooklyn 135
122 North Carolina State University, Raleigh 80
123 St. Louis University 118
124 Seattle University 141
125 University of the Pacific 136
126 Ithaca College 142
127 University at Buffalo—SUNY 169
128 Texas State U,  San Marcos 133
129 Loyola University New Orleans 134
130 Binghamton– SUNY 145
131 Towson University 124
132 Colorado State University 104
133 St. Joseph’s University 132
134 Chapman University 151
135 University of Vermont 81
136 Creighton University 122
137 Kansas State University 106
138 Loyola Marymount University 153
139 Yeshiva University 129
139 Cal Poly—San Luis Obispo 172
140 Butler University 131
141 Californis State U, Long Beach 125
142 Drake University 130
143 Washington State University 102
144 Emerson College 149
145 University of Tulsa 152
146 Tuskegee University 85
147 St. Catherine University 121
148 Providence College 127
149 New Jersey Institute of Technology 157
150 Quinnipiac University 155
151 Clark University 146
152 Gonzaga University 138
153 Capella University 147
154 Montclair State University 144
155 Rollins College 198
156 Walden University 140
157 Embry-Riddle Aeronautical U. 163
158 Xavier University of Louisiana 181
159 Kaplan University 126
160 Stevens Institute of Technology 148
161 Colorado School of Mines 150
162 Stetson University 165
163 Bradley University 162
164 Morgan State University 177
165 Iona College 178
166 Manhattan College 158
167 Worcester Polytechnic Institute 120
168 The Citadel 167
169 St. Mary’s University of San Antonio 188
170 Rowan University 121
171 Elon University 161
172 Abilene Christian University 170
173 Valparaiso University 171
174 Simmons College 182
175 Fairfield University 174
176 Michigan Technological University 180
177 St. Johns University, NY 143
178 Xavier University 89
179 University of Connecticut 75
180 Clarkson University 173
181 University of Dallas 185
182 Truman State University 109
183 University of Scranton 179
184 College of Charleston 190
185 Bentley University 168
186 Evergreen State 192
187 Mills College 160
188 Oral Roberts University 187
189 Hamline University 207
190 Florida A&M University 193
191 Springfield College 186
192 Rider University 176
193 Roger Williams University 95
194 Wagner College 194
195 Sacred Heart University 183
196 Ramapo College 189
197 University of Redlands 156
198 Western Governors University 184
199 Alfred University 196
200 John Carroll University 164
201 University of Portland 195
202 Augsburg College 210
203 Manhattanville College 204
204 Baldwin – Wallace College 199
205 University of Mary Washington 202
206 CUNY-City College 166
207 University of Mary Hardin-Baylor 191
208 St Edward’s University 197
209 Rose-Hulman Institute of Technology 159
210 Hood College 208
211 University of Northern Iowa 205
212 Dillard University 200
213 St. Bonaventure University 206
214 LaSalle University 203
215 Whitworth University 209


Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
 ”
This is the second major ranking to be released since the Penn State scandal.  In the previous TTMB rankings 3.42% of citations had some association with the scandal.  In this survey, scandal-related citations crept up to 6.8%.   Penn State’s ranking had been on an upswing since since the success of their identity campaign in 2010.  Since peaking in the Top 20 in 2011, Penn State fell to No. 51 in the immediate aftermath of the scandal in 2012.  Penn State’s has now recovered to its current position at No. 39, which suggests that its reputation is still suffering the effects of the Sandusky scandal.
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Emory in the university rankings and Claremont McKenna in the college rankings each had SAT misrepresentations made public since the last survey.  Both fell in the rankings.  Emory fell from No. 59 to No. 71.  Claremont McKenna fell more dramatically from No. 33 to No. 75 in the College Rankings. Of course, it is open to question whether or not their drops were a direct result of their reported improprieties.
..
Top Colleges
For the second year in a row, Richmond topped the college rankings, followed by Bucknell, up two spots.   The rest of the Top 25 underwent significant changes.  No. 3 West Point, No. 4 Wellesley, and No. 5 the School of the Art Institute of Chicago (SAIC), made strides of sixteen, eight and twelve respectively.  Middlebury and Vassar broke into the Top Ten with gains of six and 11 spots, respectively, while Babson jumped 16 spots and Navy gained 11.  Other top movers included RISD, Swarthmore, Lafayette, Bard, Dickinson, and VMI, which all made double-digit moves into the Top 25, with RISD moving up some 21 spots and Dickinson some 34.
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Reflecting the healthy distribution of “Little Ivies” across the national landscape, Richmond is the sixth  different college to take the top spot since these rankings began, which now have been represented by the South (Richmond and Davidson), the West (Colorado College), the East (Williams and Wellesley College) and the Midwest (Carleton College).  Wellesley was (and remains) the only women’s college to top a general college ranking.
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Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.

The figure below shows the Top Colleges and their rank in  2012.

2013 Top Colleges Overall Ranking 2012
1 University of Richmond 1
2 Bucknell University 4
3 United States Military Academy 19
4 Wellesley College 12
5 School of the Art Institute of Chicago 17
6 Amherst College 6
7 Williams College 2
8 Middlebury College 14
9 Vassar College 20
10 Pratt Institute 10
11 Babson College 27
12 The Cooper Union 9
13 United States Naval Academy 24
14 Bowdoin College 22
15 Occidental College 13
16 Rhode Island School of Design 37
17 Swarthmore College 26
18 Lafayette College 30
19 Oberlin College 8
20 Bard College 43
21 Colgate University 11
22 Dickinson College 56
23 Virginia Military Institute 36
24 Barnard College 28
25 Pomona College 18
26 Reed College 40
27 Davidson College 16
28 Grinnell College 86
29 Trinity Washington University 111
30 Hamilton College 25
31 Union College 5
32 Gustavus Adolphus 52
33 Spelman College 83
34 Gettysburg College 71
35 Morehouse College 41
36 Washington and Lee University 63
37 Carleton College 23
38 Trinity College 29
39 Bryn Mawr College 42
40 Kenyon College 61
41 United States Air Force Academy 35
42 Skidmore College 77
43 Mount Holyoke College 51
44 Drew University 59
45 The Juilliard School 15
46 Bates College 69
47 Colby College 54
48 Smith College 3
49 DePauw University 67
50 Knox College 82
51 Haverford College 53
52 Flagler College 118
53 Sweet Briar College 179
54 St. Michael’s College 101
55 Wesleyan University 34
56 Willamette University 81
57 Siena College 72
58 Westminster College 168
59 Bethune-Cookman University 76
60 Macalester College 57
61 Denison University 79
62 Centre College 104
63 University of Puget Sound 97
64 College of the Holy Cross 50
65 Furman University 58
66 St. Olaf College 78
67 Rhodes College 126
68 Messiah College 90
69 Berklee College of Music 154
70 Hobart William Smith College 68
71 St Lawrence University 64
72 Wheaton College IL 103
73 Linfield College 125
74 St. John’s College, MD 138
75 Claremont McKenna College 33
76 Sarah Lawrence College 93
77 Ohio Northern University 89
78 Beloit College 94
79 Guilford College 39
80 College of Wooster 200
81 Birmingham Southern College 145
82 Elmira College 147
83 Ohio Wesleyan University 49
84 Stonehill College 131
85 Colorado College 7
86 Oklahoma Baptist College 136
87 Hampden – Sydney College 130
88 Muhlenberg College 109
89 San Francisco Art Institute 112
90 Hillsdale College 98
91 Presbyterian College 80
92 High Point University 105
93 University of the Arts, PA 102
94 Whitman College 106
95 California Institute of the Arts 119
96 Cornell College 107
97 Calvin College 60
98 Allegheny College 113
99 Coe College 133
100 Fisk University 96
101 Randolph College, Macon 100
102 California College of the Arts 146
103 Berea College 176
104 Wittenberg University 124
105 Goucher College 114
106 Whittier College
107 Wheaton College, MA 151
108 Florida Southern College 117
109 Harvey Mudd College 73
110 Wofford College 129
111 Lake Forest College 137
112 Grove City College
113 Carthage College 149
114 Moravian College 134
115 Illinois Wesleyan University 108
116 Milwaukee School of Engineering 84
117 Albion College 116
118 SUNY—Purchase 55
119 Susquehanna University 152
120 Kalamazoo College 123
121 St. Mary-of-the-Woods College 38
122 Wabash College 120
123 Agnes Scott College 141
124 Ripon College 144
125 SUNY—Geneseo 169
126 Bennington College 140
127 Augustana College IL 66
128 Marietta College 132
129 Earlham College 128
130 Scripps College 85
131 Elizabethtown College 165
132 Hendrix College 158
133 Albright College
134 McDaniel College
135 Hood College 177
136 Juniata College 163
137 US Coast Guard Academy 75
138 Ursinus College 127
139 Adrian College 150
140 Boston Conservatory 153
141 Lebanon Valley College 157
142 Pitzer College 122
143 Transylvania University 92
144 Endicott College 155
145 Loras College IA 148
146 Lewis and Clark College 175
147 Sewanee—University of the South 143
148 Lawrence University 46
149 Westmont College 182
150 New England Conservatory of Music 180
151 South Dakota School of Mines 173
152 Goshen College
153 Hartwick College 164
154 San Francisco Conservatory of Music 174
155 St. Mary’s College, IN 159
156 Elizabeth City State University 189
157 Curtis Institute of Music 183
158 Hampshire College 48
159 Morningside College, IA 178
160 University of North Carolina School of the Arts 167
161 Augustana College, SD 88
162 Franklin and Marshall College 171
163 Hollins University, VA 185
164 Eastern Mennonite University
165 University of Minnesota, Morris 186
166 Buena Vista University 135
167 Cleveland Institute of Music 156
168 Connecticut College 44
169 McMurry University, TX 181
170 New College of Florida 192
171 Fashion Institute of Technology 31
172 Bethel College, IN 87
173 College of St. Benedict/St. John University 110
174 Southwestern University 47
175 Ouachita Baptist University 188
176 Wells College
177 Hanover College, IN 160
178 Minneapolis College of Art and Design 62
179 SUNY College of Technology, Alfred 70
180 United States Merchant Marine Academy 197
181 College of New Jersey 184
182 United States Coast Guard Academy 172
183 School of Visual Arts 32
184 Austin College 196
185 Olin College 162
186 Millsaps College 170
187 Erskine College 91
188 Bard College at Simon’s Rock 190
189 Howard Payne University 194
191 Berry College 193
192 LaGrange College, GA 199
193 Emory and Henry College
194 St. John’s College, NM 191
195 Concordia University Texas 45
196 Lenoir-Rhyne University 142
197 St. Michael’s College 187
198 Washington and Jefferson College 198
199 University of the Ozarks 161
200 Corcoran College of Art and Design 139
201 Eugene Lang College of New School U. 195
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Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand.  Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin.  TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements.  The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months.  The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor

Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

 

Top US Public Universities for 2013 by TrendTopper MediaBuzz

 

This data supplements the earlier announcement of Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013 by the Global Language Monitor.

Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.

Big Ten picks up three of the Top Ten spots

University of California, Berkeley tops all public universities followed by the University of Texas, Austin; Ohio State, Columbus; the University of Washington; and UCLA.   Rounding out the Top Ten were the University of Wisconsin, Madison; Virginia Tech; the University of California, Davis; the University of California, San Diego; and the University of Minnesota.

The University of California, Berkeley took top public university honors making a huge move back into the Top Ten.  Some 13 of the Top 25 are now public universities.  The University of Minnesota gained 15 spots up to No. 20, while Wisconsin and Michigan dropped 11 and 12 spots respectively. There have now been four different schools taking the top spot over eight rankings in the last six years, two public and two private:  Harvard, Michigan, Wisconsin, and MIT.

The following details the Top US Public Universities for 2013 by TrendTopper MediaBuzz.

Rank, University, Overall Ranking

1

University of California, Berkeley

5

2

University of Texas, Austin

8

3

Ohio State University, Columbus

12

4

University of Washington

13

5

University of California at Los Angeles

14

6

University of Wisconsin, Madison

16

7

Virginia Tech

17

8

University of California, Davis

18

9

University of California, San Diego

19

10

University of Minnesota

20

11

Georgia Institute of Technology

21

12

University of North Carolina, Chapel Hill

23

13

University of Michigan, Ann Arbor

25

14

University of Illinois—Urbana, Champaign

26

15

Purdue University

28

16

University of Georgia

29

17

Michigan State University

31

18

University of Virginia

32

19

University of Iowa

36

20

University of Pittsburgh

37

21

Pennsylvania State University

39

22

Texas A&M University

40

23

Rutgers, the State University of NJ

41

24

University of Colorado, Boulder

43

25

Florida State University

46

25

Indiana University, Bloomington

44

26

University of California, Irvine

49

27

University of Oregon

50

28

Central Michigan University

54

29

University of South Carolina, Columbia

55

30

University of California, Santa Barbara

56

31

University of Missouri, Columbia

58

32

George Mason University

59

33

Oregon State University

60

34

University of Maryland, College Park

63

35

Iowa State University

64

36

Auburn University

65

37

University of Massachusetts, Amherst

66

38

University of Arizona

67

39

University of California, Santa Cruz

68

40

University of California, Riverside

69

41

University of Florida

72

42

Missouri U. of Science and Technology

72

43

University of Delaware

74

44

University of Kentucky

75

45

University of Tennessee

77

46

Clemson University

83

47

Stony Brook University

88

48

Miami University, Ohio

89

50

Kansas University

91

51

University of Oklahoma

93

52

University of New Hampshire

95

53

CUNY-Hunter College

100

54

Arizona State University

101

55

College of William and Mary

102

56

James Madison University

102

57

CUNY-Baruch

109

58

CUNY-Queens

110

59

University of Arkansas

111

60

University of Alabama

116

61

CUNY-Brooklyn

121

62

North Carolina State University, Raleigh

122

63

University at Buffalo—SUNY

127

64

Texas State U, San Marcos

128

65

Binghamton—SUNY

130

66

Towson University

131

67

Colorado State University

132

68

University of Vermont

135

69

Kansas State University

137

70

Cal Poly—San Luis Obispo

139

71

California State U, Long Beach

141

72

New Jersey Institute of Technology

149

72

Washington State University

143

73

Montclair State University

154

74

Colorado School of Mines

161

75

Morgan State University

164

76

The Citadel

168

77

Rowan University

170

78

Michigan Technological University

176

79

University of Connecticut

179

80

Truman State University

182

81

College of Charleston

184

82

Evergreen State

186

83

Florida A&M University

109

84

Ramapo College

196

85

University of Mary Washington

205

86

CUNY-City College

206

87

University of Northern Iowa

211

.
Click on this link  “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand.  Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin.   TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements.  The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months.  The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor

Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

Top Private US Universities 2013

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Austin, Texas, February  11, 2013 – For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities by the Global Language Monitor.  This is the second time that a technical institute has topped the rankings.
In the Private University category,  MIT and Harvard were followed by Columbia University; Stanford University; Yale; the University of Chicago (which slipped four spots); Cornell;  Princeton, the University of Pennsylvania; and NYU.   There are 130 private universities in the category.

The University of California, Berkeley took top public university honors making a huge move back into the Top Ten.  Some 13 of the Top 25 are now public universities.  The University of Minnesota gained 15 spots up to No. 20, while Wisconsin and Michigan dropped 11 and 12 spots respectively. There have now been four different schools taking the top spot in the last six years:  Harvard, Michigan, Wisconsin, and MIT.

The University of California, Berkeley took top public university honors making a huge move back into the Top Ten.  Some 13 of the Top 25 are now public universities.  The University of Minnesota gained 15 spots up to No. 20, while Wisconsin and Michigan dropped 11 and 12 spots respectively.
.
Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
The following lists the Top Private Universities for 2013:
Private Rank, Overall Rank 2013, Institution, 2012 Overall Rank
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Private Rank Overall 2013 Top Private 2012
1 1 Massachusetts Institute of Technology 1
2 2 Harvard University 2
3 3 Columbia University 4
4 4 Stanford University 8
5 6 Yale University 9
6 7 University of Chicago 3
7 9 Cornell University 6
8 10 Princeton University 15
9 11 University of Pennsylvania 12
10 15 New York University 20
11 22 Johns Hopkins University 24
12 24 Duke University 21
13 25 Boston College 26
14 27 University of Phoenix 38
15 30 University of Southern California 32
16 33 Boston University 29
17 34 Northwestern University 31
18 35 Georgetown University 25
19 38 George Washington University 30
20 42 University of Notre Dame 53
21 45 University of Miami 37
22 47 Washington University in St. Louis 66
23 48 Brown University 36
24 51 Carnegie Mellon University 45
25 52 Syracuse University 49
25 53 California Institute of Technology 41
26 57 Vanderbilt University 46
27 61 Tufts University 71
28 62 University of Rochester 51
29 70 American University 107
30 71 Emory University 59
31 73 Dartmouth College 72
32 76 Case Western Reserve University 67
33 78 Rice University 72
34 79 Loyola University Maryland 154
35 80 Loyola University, Chicago 90
36 81 Northeastern University 74
37 82 Tulane University 86
38 84 Howard University 88
39 85 Baylor University 73
40 86 Fordham University 83
41 87 Southern Methodist University 87
42 89 Villanova University 89
43 90 Drexel University 93
44 92 University of Denver 94
45 94 Wake Forest University 76
46 96 Rensselaer Polytechnic Institute 97
47 97 DePaul University 102
48 98 Rochester Inst. of Technology 108
49 99 Marquette University 95
50 103 Santa Clara University 103
51 104 Brandeis University 99
52 105 University of San Francisco 175
53 106 Brigham Young University—Provo 63
54 107 Lehigh University 91
55 108 Hofstra University 115
56 112 Texas Christian University 98
57 113 University of San Diego 113
58 114 Liberty University 114
59 115 St. Mary’s College of California 112
60 117 Catholic University of America 116
61 118 Pepperdine University 128
62 119 Illinois Institute of Technology 123
63 120 University of Dayton 100
64 123 St Louis University 118
65 124 Seattle University 141
66 125 University of the Pacific 136
67 126 Ithaca College 142
68 129 Loyola University New Orleans 134
69 133 St. Joseph’s University 132
70 134 Chapman University 151
71 136 Creighton University 122
72 138 Loyola Marymount University 153
72 139 Yeshiva University 129
73 140 Butler University 131
74 142 Drake University 130
75 144 Emerson College 149
76 145 University of Tulsa 152
77 146 Tuskegee University 85
78 147 St. Catherine University 121
79 148 Providence College 127
80 149 New Jersey Institute of Technology 157
81 150 Quinnipiac University 155
82 151 Clark University 146
83 152 Gonzaga University 138
84 153 Capella University 147
85 155 Rollins College 198
86 156 Walden University 140
87 157 Embry-Riddle Aeronautical U. 163
88 158 Xavier University of Louisiana 181
89 159 Kaplan University 126
89 160 Stevens Institute of Technology 148
90 162 Stetson University 165
91 163 Bradley University 162
92 165 Iona College 178
93 166 Manhattan College 158
94 167 Worcester Polytechnic Institute 120
95 169 St. Mary’s University of San Antonio 188
96 170 Elon University 161
97 171 Abilene Christian University 170
98 172 Valparaiso University 171
99 173 Simmons College 182
100 174 Fairfield University 174
101 175 St Johns University NY 143
102 177 Xavier University 89
102 178 Clarkson University 173
103 180 University of Dallas 185
104 181 University of Scranton 179
105 183 College of Charleston 190
106 184 Bentley University 168
107 185 Mills College 160
108 187 Oral Roberts University 187
109 188 Hamline University 207
110 189 Springfield College 186
111 191 Rider University 176
112 192 Roger Williams University 95
113 193 Wagner College 194
114 194 Sacred Heart University 183
115 195 University of Redlands 156
116 197 Western Governors University 184
117 198 Alfred University 196
118 199 John Carroll University 164
119 200 University of Portland 195
120 201 Augsburg College 210
121 202 Manhattanville College 204
122 203 Baldwin – Wallace College 199
123 204 University of Mary Hardin-Baylor 191
124 207 St Edward’s University 197
125 208 Rose-Hulman Institute of Technology 159
126 209 Hood College 208
127 210 Dillard University 200
128 212 St. Bonaventure University 206
129 213 LaSalle University 203
130 214 Whitworth University 209
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The full rankings of over 400 schools are available in the ”Higher Education 2013 TrendTopper MediaBuzz Rankings”.
..
This is the second major ranking to be released since the Penn State scandal.  In the previous TTMB rankings 3.42% of citations had some association with the scandal.  In this survey, scandal-related citations crept up to 6.8%.   Penn State’s ranking had been on an upswing since since the success of their identity campaign in 2010.  Since peaking in the Top 20 in 2011, Penn State fell to No. 51 in the immediate aftermath of the scandal in 2012.  Penn State’s has now recovered to its current position at No. 39, which suggests that its reputation is still suffering the effects of the Sandusky scandal.
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Emory in the university rankings and Claremont McKenna in the college rankings each had SAT misrepresentations made public since the last survey.  Both fell in the rankings.  Emory fell from No. 59 to No. 71.  Claremont McKenna fell more dramatically from No. 33 to No. 75 in the College Rankings. Of course, it is open to question whether or not their drops were a direct result of their reported improprieties.
.
Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand.  Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin.  TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements.  The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months.  The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor

Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

 

Top US Public Colleges for 2013 by TrendTopper MediaBuzz

 

This data supplements the earlier announcement of Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013 by the Global Language Monitor.

 

Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.

For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities by the Global Language Monitor.  This is the second time that a technical institute has topped the rankings.  In the College Rankings the University of Richmond also took the top spot for two years running, this time topping a steadily rising Bucknell.

In the Top Public Colleges category Army, Navy, VMI and Air Force swept the top four positions as they did in the Service Academy category.   Purchase and Geneseo, two SUNY schools, took the No.5 and 6 spots followed by Coast Guard, the South Dakota School of Mines and Technology, Elizabeth City State University, and the University of North Carolina School of the Arts.   Geneseo was the top mover gaining  forty-four spots in the ranking, while Elizabeth City State gained thirty-three.  There are fifteen schools in the Top Public Colleges category.

.s
Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.

The following details the Top Public Colleges for 2013 by TrendTopper MediaBuzz.

2013 Category Rank,  Overall Rank, Institution, Overall 2012 Ranking 

2013 Overall Top Colleges – Public 2012
       
1 3 United States Military Academy 19
2 13 United States Naval Academy 24
3 23 Virginia Military Institute 36
4 41 United States Air Force Academy 35
5 118 SUNY—Purchase 55
6 125 SUNY—Geneseo 169
7 137 US Coast Guard Academy 75
8 151 South Dakota School of Mines and Technology 173
9 156 Elizabeth City State University 189
10 160 University of North Carolina School of the Arts 167
11 165 University of Minnesota Morris 186
12 170 New College of Florida 192
13 180 United States Merchant Marine Academy 197
14 179 SUNY College of Technology, Alfred 70
15 180 College of New Jersey 184
.
Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand.  Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin.  TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements.  The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months.  The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor

Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

Top US Service Academies for 2013 by TrendTopper MediaBuzz

 

This data supplements the earlier announcement of Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013 by the Global Language Monitor.

 

Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.

For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities by the Global Language Monitor.  This is the second time that a technical institute has topped the rankings.  In the College Rankings the University of Richmond also took the top spot for two years running, this time topping a steadily rising Bucknell.
.

In the Top Service Academies category, West Point lept over Annapolis for the No. 1 spot by gaining  sixteen spots in the overall rankings.  Navy was followed by the Virginia Military Institute (up thirteen spots), Air Force,  Coast Guard, and the US Merchant Marine Academy. (The Citadel was not included in this ranking because the Carnegie Commission considers the Institute a university.)

.s
Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.

The following details the Top US Academies for 2013 by TrendTopper MediaBuzz.

2013 Category Rank,  Overall Rank, Institution, Overall 2012 Ranking* 

2013 Overall Top Colleges – Military/Service 2012
     
1 3 United States Military Academy 19
2 13 United States Naval Academy 24
3 23 Virginia Military Institute 36
4 41 United States Air Force Academy 35
5 137 US Coast Guard Academy 75
6 180 United States Merchant Marine Academy 197

*The Citadel was not included in this ranking because the Carnegie Commission considers the school a university.

Click on this link  “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand.  Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin.  TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements.  The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months.  The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor

Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

Top US Art/Design/Music Schools by TrendTopper MediaBuzz for 2013

 

This data supplements the earlier announcement of Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013 by the Global Language Monitor.

 

To read about all Top Universities and Colleges, go here.
To see the Top Public Universities, go here.
To see the Top Private Universities, go here.
To see the Top Engineering Institutions, go here.
To see the Top Religion-related Universities, go here.
To see the Top Public Colleges, go here.
To see the Top Private Colleges, go here.
To see the Top Military/Service Academies, go here.

 

Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.

For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities by the Global Language Monitor.  This is the second time that a technical institute has topped the rankings.
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In the Top US Art/Design/Music School category, there are twenty-one institutions.  SAIC  (the School of the Art Institute of Chicago) topped the list, ranking at No. 5 overall, the highest in the overall college category in the history of the rankings.  Following SAIC were the Pratt Institute and the Cooper Union, RISD and the Juilliard School.  Therefore three of the top five schools were located in city of New York.  Coming in at No. 6 was Boston’s Berklee College of Music with the largest jump in the rankings among it peers (up some 85 spots).  Rounding out the Top Ten were the San Francisco Art Institute, University of the Arts-PA, the California Institute of the Arts, and the California College of the Arts.  the S.F Art Institute was up twenty-three spots and the California College of the Arts was up forty-two.
.s
Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.

The following details the Top US Art/Design/Music School category for 2013 by TrendTopper MediaBuzz.

 

2013 Art/Design/Music Rank,  Overall Rank, Institution, Overall 2012 Ranking 

2013 Overall Top Colleges – Music/Art/Design 2012
1 5 School of the Art Institute of Chicago 17
2 10 Pratt Institute 10
3 12 The Cooper Union 9
4 16 Rhode Island School of Design 37
5 45 The Juilliard School 15
6 69 Berklee College of Music 154
7 89 San Francisco Art Institute 112
8 93 University of the Arts, PA 102
9 95 California Institute of the Arts 119
10 102 California College of the Arts 146
11 118 SUNY—Purchase 55
12 140 Boston Conservatory 153
13 150 New England Conservatory of Music 180
14 154 San Francisco Conservatory of Music 174
15 157 Curtis Institute of Music 183
16 160 University of North Carolina School of the Arts 167
17 167 Cleveland Institute of Music 156
18 171 Fashion Institute of Technology 31
19 178 Minneapolis College of Art and Design 62
20 183 School of the Visual Arts 32
21 200 Corcoran College of Art and Design 139

 

To read about all Top Universities and Colleges, go here.
To see the Top Public Universities, go here.
To see the Top Private Universities, go here.
To see the Top Engineering Institutions, go here.
To see the Top Religion-related Universities, go here.
To see the Top Public Colleges, go here.
To see the Top Private Colleges, go here.
To see the Top Military/Service Academies, go here.
Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.
.
The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand.  Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin.  TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements.  The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months.  The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor

Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

Top US Engineering Universities for 2013

 

This data supplements the earlier announcement of Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013 by the Global Language Monitor.

Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.

For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities by the Global Language Monitor.  This is the second time that a technical institute has topped the rankings.
.
The Massachusetts Institute of Technology again tops all US universities as well as receiving the Top Engineering School accolade.   MIT was followed by Virginia Tech. the Georgia Institute of Technology. Purdue University, and Texas A&M University.  Rounding out the Top Ten were Carnegie Mellon University, the Missouri U. of Science and Technology, Rice University, Rensselaer Polytechnic Institute and the Rochester Institute of Technology.   The largest mover was Purdue, moving up some fourteen places.
.
Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.

The following details the Top US Engineering Schools for 2013 by TrendTopper MediaBuzz.

2013 Engineering Rank,  Overall Rank, Institution, Overall 2012 Ranking 

 

2013

Overall Top Universities -Engineering

2012

       
1 1 Massachusetts Institute of Technology 1
2 17 Virginia Tech 19
3 21 Georgia Institute of Technology 23
4 28 Purdue University 42
5 40 Texas A&M University 47
6 51 Carnegie Mellon University 45
7 72 Missouri U. of Science and Technology 78
8 78 Rice University 72
9 96 Rensselaer Polytechnic Institute 97
10 98 Rochester Inst. of Technology 108
11 119 Illinois Institute of Technology 123
12 139 Cal Poly—San Luis Obispo 172
13 149 New Jersey Institute of Technology 157
14 157 Embry-Riddle Aeronautical U. 163
15 160 Stevens Institute of Technology 148
16 161 Colorado School of Mines 150
17 162 Stetson University 165
18 167 Worcester Polytechnic Institute 120
19 176 Michigan Technological University 180
20 209 Rose-Hulman Institute of Technology 159

 

.
Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand.  Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin.  TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements.  The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months.  The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor

Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

 

Top US Religion-related Universities by TrendTopper MediaBuzz for 2013

 

This data supplements the earlier announcement of Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013 by the Global Language Monitor.

Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.

For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities by the Global Language Monitor.  This is the second time that a technical institute has topped the rankings.
.
In the Religion-related category, there are forty-three self-identified universities.   Boston College nipped Georgetown for the Top Spot followed by Notre Dame, Loyola Maryland and Loyola Chicago.   Baylor University came in at No. 6 and led fellow Christian universities Souther Methodist University, Texas Christian University and Liberty into the Top 20.  Brandeis University was the top Jewish University, while Brighan Young represented LDS.
.s
Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.

The following details the Top US Religion-related Universities for 2013 by TrendTopper MediaBuzz.

 

2013 Religion-related Rank,  Overall Rank, Institution, Overall 2012 Ranking 

 

2013 Overall Top Religious 2012
1 25 Boston College 26
2 35 Georgetown University 25
3 42 University of Notre Dame 53
4 75 Loyola University Maryland 154
5 76 Loyola University Chicago 90
6 85 Baylor University 73
7 86 Fordham University 83
8 87 Southern Methodist University 87
9 97 DePaul University 102
10 99 Marquette University 95
11 103 Santa Clara University 103
12 104 Brandeis University 99
13 106 Brigham Young University—Provo 63
14 112 Texas Christian University 98
15 114 Liberty University 114
16 115 St. Mary’s College of California 112
17 117 Catholic University of America 116
18 123 St Louis University 118
19 129 Loyola University New Orleans 134
20 133 St. Joseph’s University 132
21 138 Loyola Marymount University 153
22 139 Yeshiva University 129
23 147 St. Catherine University 121
24 148 Providence College 127
25 152 Gonzaga University 138
25 158 Xavier University of Louisiana 181
26 165 Iona College 178
27 166 Manhattan College 158
28 169 St. Mary’s University of San Antonio 188
29 172 Abilene Christian University 170
30 175 Fairfield University 174
31 177 St Johns University NY 143
32 178 Xavier University 89
33 181 University of Dallas 185
34 183 University of Scranton 179
35 188 Oral Roberts University 187
36 195 Sacred Heart University 183
37 200 John Carroll University 164
38 201 University of Portland 195
39 202 Augsburg College 210
40 203 Manhattanville College 204
41 208 St Edward’s University 197
42 213 St. Bonaventure University 206
43 214 LaSalle University 203
..
Click on this link  ”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools.   The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand.  Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin.  TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements.  The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months.  The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor

Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

 

Top Global Fashion Capitals Announced Tuesday Sept. 4th

GLM’s Exclusive TrendTopper MediaBuzz Rankings

Will London Repeat as the 2012 Top Global Fashion Capital?

See how all the Top 50 Fashion Capitals Rank in this year’s exclusive ranking.

Nominees on the watch list include, St Petersburg, Seoul, and Houston.

 

 

 

 

Previous Results include:

Graphic  Courtesy of Wikipedia

 

Olympic (Ambush) Competition Officially Under Way

Ambushers Leading Sponsors 33-17

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Billions of Dollars in Brand Equity at Stake

AUSTIN, Texas.  July 18, 2012 — Of the Top Fifty Brands affiliated with the London 2012 Olympic and Paralympic Games only seventeen are official sponsors.  This according to the latest Brand Affiliation Index (BAI) analysis by the Global Language Monitor, the Internet media trend tracking company.  The longitudinal study began in July 2011 and tracks the top three tiers of official Olympic sponsorship, as designated by the LOGOC and the IOC.

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“Fortunately in the Olympics there is no ‘mercy rule,’ where a winner is declared in a contest to reach twenty-one, when one side scores the first 11 points,” said Paul JJ Payack, President and Chief Word Analyst of GLM.   Of the top official and ‘non-affiliated marketers’ in the current study, the first twelve fall into the non-affiliated category.”

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Some seventy-five brands are studied including the twenty-five premier official sponsors divided into three tiers:  The TOP partners, which pay approximately one hundred million pounds for the privilege,  the Official Olympic Partners, and the Official Olympic Sponsors.  Together these sponsors pay an estimated 30% of the cost of staging the games.

There are a number of other levels and forms of sponsorship including national sponsorships such as the USOC.  The real cost of being a TOP partner ranges from a $500 billion to over a trillion dollar investment to companies that sign on for sponsorships spanning several Olympiads.

For these rankings GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship, all perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

Ambushing by ‘Non-affiliated Marketers’ is more than Michael Phelps pitching sandwiches; it is a years-long effort to create a pseudo-sponsorship to leverage the good-well generated by having the Olympics with one’s brand.

The GLM Brand Affiliation Index for this analysis,ranged from a high of 797.90 (Royal Philips} to a low of 1.50 for VisaCard.  The higher the score, the closer the brand affiliation with the event.

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The Top Twelve (all Ambushers), along with their tiers, are Listed below:

1 Royal Philips TOP-A
2 CVC Capital OOP-A
3 ExxonMobil OOP-A
4 Manpower OOS-A
5 Schroders OOP-A
6 IBM Global TOP-A
7 E ON Energy OOP-A
8 KPMG OOS-A
9 Deutsche Telekom OOP-A
10 BASF TOP-A
11 EI DuPont TOP-A
12 Cable & Wireless OOP-A

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As you can see for the above rankings, Business-to-Business brands are being subjected to the sames ambush marketing forces as B2C marketers.  ’

Royal Philips is crushing GE by over 20:1 margin; ExxonMobil bests BP by a similar margin; and BASF and DuPont are both striding past Dow.

The Top Ten Official Sponsors ranked from No. 13 to No. 39 overall.  They are listed below, along with their tiers.

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1 BT Group OOP
2 Cadbury OOS
3 BMW OOP
4 Adidas OOP
5 Panasonic TOP
6 McDonald;s TOP
7 Coca-Cola TOP
8 UPS OOS
9 P&G TOP
10 EDF energy OOP
11 Arcelor Mittal OOS
12 Samsung TOP

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Though listed at the top official sponsor, the BT group actually ranks behind both Deutsche Telekom and Cable&Wireless.

Cadbury, McDonald’s and Coca-Cola are doing quite well for their investments in spite of the efforts to derail their sponsorships on the grounds of their contributing to a so-called ‘obesogenic’ environment.  Adidas is currently doubling Nike’s number.  P&G  continues to excel with their ‘Moms’ campaign.  Arcelor Mittal is a surprise standout for a company previously little known to the public.

GLM has been measuring the effects of Ambush marketing on the Olympic Movement for the last three Olympiads, in the process accumulating perhaps the most extensive database of its kind.   For London 2012, GLM began tracking the three tiers of official sponsors since the third quarter of 2011.  GLM also tracks the brand equity of the athletes before and during the Games. For more information, call +1.512.815.8836, email info@LanguageMonitor.com, or click on www.LanguageMonitor.com

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Political Services
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Google/Harvard Validates GLM Word Count

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See how GLM Brand Affiliation Services can help your organization; call 1.512.815.8836 or email info@LanguageMonitor.com

TrendTopper MediaBuzz University Rankings for Spring/Summer 2012

Five Universities were added to the list on April 6th.

Below are the top 215 University and Master-degree granting institutions for Spring/Summer 2012 ranked by their Internet Brand Equity as determined by GLM’s analytical methodologies.

 

The Top 215 Universities by Internet MediaBuzz for Spring/Summer 2012

Rank / University

1 Massachusetts Institute of Technology
2 Harvard University
3 University of Chicago
4 Columbia University
5 University of Wisconsin—Madison
6 Cornell University
7 University of California—Los Angeles
8 Stanford University
9 Yale University
10 University of Texas—Austin
11 University of Washington
12 University of Pennsylvania
13 University of Michigan—Ann Arbor
14 University of California–Berkeley
15 Princeton University
16 Ohio State University—Columbus
17 University of California — Davis
18 Indiana University—Bloomington
19 Virginia Tech
20 New York University
21 Duke University
22 University of California—San Diego
23 Georgia Institute of Technology
24 Johns Hopkins University
25 University of Virginia
26 Georgetown University
27 Boston College
28 University of Georgia
29 University of North Carolina—Chapel Hill
30 Boston University
31 George Washington University
32 Northwestern University
33 University of Southern California
34 University of Pittsburgh
35 University of Illinois—Urbana – Champaign
36 University of Minnesota
37 Brown University
38 University of Miami
39 University of Phoenix
40 University of California—Santa Barbara
41 Michigan State University
42 California Institute of Technology
43 Purdue University
44 University of California—Irvine
45 University of Iowa
46 Carnegie Mellon University
47 Vanderbilt University
48 Texas A&M University
49 University of Maryland—College Park
50 Syracuse University
51 Pennsylvania State University
52 University of Rochester
53 University of California—Santa Cruz
54 University of Notre Dame
55 University of Missouri—Columbia
56 University of California—Riverside
57 Iowa State University
58 Rutgers, the State University of NJ
59 University of Colorado—Boulder
60 Emory University
61 University of Oregon
62 University of Florida
63 University of Massachusetts—Amherst
64 Brigham Young University—Provo
65 Auburn University
66 University of Delaware
67 Washington University in St. Louis
68 Case Western Reserve University
69 University of Kentucky
70 University of Tennessee
71 University of South Carolina—Columbia
72 Tufts University
73 Rice University
74 Dartmouth College
75 Baylor University
76 Northeastern University
77 University of Connecticut
78 Wake Forest University
79 University of Kansas
80 Missouri U. of Science and Technology
81 University of Arizona
82 North Carolina State University—Raleigh
83 University of Vermont
84 University of Oklahoma
85 Fordham University
86 Arizona State University
87 Tuskegee University
88 Tulane University
89 Southern Methodist University
90 Howard University
91 Villanova University
92 Xavier University
93 Loyola University, Chicago
94 Lehigh University
95 Miami University—Ohio
96 Drexel University
97 University of Denver
98 Marquette University
99 College of William and Mary
100 Rensselaer Polytechnic Institute
101 Texas Christian University
102 Brandeis University
103 University of Dayton
104 James Madison University
105 DePaul University
106 Washington State University
107 Santa Clara University
108 Colorado State University
109 University of New Hampshire
110 Kansas State University
111 American University
112 Rochester Inst. of Technology
113 Truman State University
114 University of Alabama
115 University of Arkansas
116 St. Mary’s College of California
117 University of San Diego
118 Liberty University
119 Hofstra University
120 Catholic University of America
121 SUNY—Stony Brook
122 St Louis University
123 CUNY-Queens
124 Worcester Polytechnic Institute
125 St. Catherine University
126 Creighton University
127 Illinois Institute of Technology
128 Towson University
129 Californis State U — Long Beach
130 Kaplan University
131 Providence College
132 Pepperdine University
133 Yeshiva University
134 Drake University
135 Butler University
136 St. Joseph’s University
137 Texas State U — San Marcos
138 Loyola University New Orleans
139 CUNY-Brooklyn
140 University of the Pacific
141 Clemson University
142 Gonzaga University
143 CUNY-Hunter College
144 CUNY-Baruch
145 Walden University
146 Seattle University
147 Ithaca College
148 St Johns University NY
149 Montclair State University
150 Binghamton– SUNY
151 Clark University
152 Capella University
153 Stevens Institute of Technology
154 Emerson College
155 Colorado School of Mines
156 Chapman University
157 University of Tulsa
158 Loyola Marymount University
159 Loyola College Maryland
160 Quinnipiac University
161 University of Redlands
162 New Jersey Institute of Technology
163 Manhattan College
164 Rose-Hulman Institute of Technology
165 Mills College
166 Elon University
167 Bradley University
168 Embry-Riddle Aeronautical U.
169 John Carroll University
170 Stetson University
171 CUNY-City College
172 The Citadel
173 Bentley University
174 University at Buffalo—SUNY
175 Abilene Christian University
176 Valparaiso University
177 Cal Poly—San Luis Obispo
178 Clarkson University
179 Fairfield University
180 University of San Francisco
181 Rider University
182 Morgan State University
183 Iona College
184 University of Scranton
185 Michigan Technological University
186 Xavier University of Louisiana
187 Simmons College
188 Sacred Heart University
189 Western Governors University
190 University of Dallas
191 Springfield College
192 Oral Roberts University
193 St. Mary’s University of San Antonio
194 Ramapo College
195 College of Charleston
196 University of Mary Hardin-Baylor
197 Evergreen State
198 Florida A&M University
199 Wagner College
200 University of Portland
201 Alfred University
202 St Edward’s University
203 Rollins College
204 Baldwin – Wallace College
205 Dillard University (LA)
206 Rowan University
207 University of Mary Washington
208 LaSalle University
209 Manhattanville College
210 University of Northern Iowa
211 St. Bonaventure University
212 Hamline University
213 Hood College
214 Whitworth University
215 Augsburg College


The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.

Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings.  Also incorporated into the rankings are ‘for profit” (University of Phoenix) and online institutions, such as Capella and Walden.  This is to provide true comparisons between and among the various types of post-secondary institutions now available to the discerning educational consumers. The full rankings  include positive or negative movement, and MediaBuzz Velocity and Momentum that reveal how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other competitors.

Methodology

The  TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.

TrendTopper MediaBuzz utilizes a  mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge.  The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.

What Others are Saying:

Colleges, Ranked by ‘Media Buzz’

By Eric Hoover

A savvy enrollment manager once told me that a crucial part of his job was getting his college’s name in newspapers and magazines. After all, he said, the more people see an institution’s name, the more familiar it becomes, and the more attractive it seems to prospective students.

He was describing “buzz,” something most colleges crave. In case you didn’t know, the Global Language Monitor will measure it for you.

 

TrendTopper MediaBuzz College Rankings Spring/Summer 2012

Below are the top 200 Liberal Arts and Colleges focusing on baccalaureate  instruction for Spring/Summer 2012 ranked by their Internet Brand Equity as determined by GLM’s analytical methodologies.

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The Top Colleges by Internet MediaBuzz for Spring/Summer 2012

Rank / College

2012 Top Colleges
1 University of Richmond
2 Williams College
3 Smith College
4 Bucknell University
5 Union College
6 Amherst College
7 Colorado College
8 Oberlin College
9 The Cooper Union
10 Pratt Institute
11 Colgate University
12 Wellesley College
13 Occidental College
14 Middlebury College
15 The Juilliard School
16 Davidson College
17 School of the Art Institute of Chicago
18 Pomona College
19 United States Military Academy
20 Vassar College
21 Emerson College
22 Bowdoin College
23 Carleton College
24 United States Naval Academy
25 Hamilton College
26 Swarthmore College
27 Babson College
28 Barnard College
29 Trinity College CT
30 Lafayette College
31 Fashion Institute of Technology
32 School of Visual Arts
33 Claremont McKenna College
34 Wesleyan University
35 United States Air Force Academy
36 Virginia Military Institute
37 Rhode Island School of Design
38 St. Mary-of-the-Woods College IN
39 Guilford College
40 Reed College
41 Morehouse College
42 Bryn Mawr College
43 Bard College
44 Connecticut College
45 Concordia University Texas
46 Lawrence University
47 Southwestern University
48 Hampshire College
49 Ohio Wesleyan University
50 College of the Holy Cross
51 Mount Holyoke College
52 Gustavus Adolphus
53 Haverford College
54 Colby College
55 SUNY—Purchase
56 Dickinson College
57 Macalester College
58 Furman University
59 Drew University
60 Calvin College
61 Kenyon College
62 Minneapolis College of Art and Design
63 Washington and Lee University
64 St Lawrence University
65 Bentley College
66 Augustana College IL
67 DePauw University
68 Hobart William Smith College
69 Bates College
70 SUNY College of Technology, Alfred
71 Gettysburg College
72 Siena College
73 Harvey Mudd College
74 Simmons College
75 US Coast Guard Academy
76 Bethune-Cookman University FL
77 Skidmore College
78 St Olaf College
79 Denison University
80 Presbyterian College
81 Willamette University
82 Knox College
83 Spelman College (GA)
84 Milwaukee School of Engineering
85 Scripps College
86 Grinnell College
87 Bethel College IN
88 Augustana College SD
89 Ohio Northern University
90 Messiah College
91 Erskine College
92 Transylvania University KY
93 Sarah Lawrence College
94 Beloit College
95 Roger Williams University
96 Fisk University
97 University of Puget Sound
98 Hillsdale College
99 Alfred University
100 Randolph College (Macon) VA
101 St. Michael’s College
102 University of the Arts PA
103 Wheaton College IL
104 Centre College
105 High Point University
106 Whitman College
107 Cornell College
108 Illinois Wesleyan University
109 Muhlenberg College
110 College of St. Benedict/St John University
111 Trinity Washington University
112 San Francisco Art Institute
113 Allegheny College
114 Goucher College
115 Baldwin – Wallace College
116 Albion College
117 Florida Southern College
118 Flagler College FL
119 California Institution of the Arts
120 Wabash College
121 Rowan University
122 Pitzer College
123 Kalamazoo College
124 Wittenberg University
125 Linfield College
126 Rhodes College
127 Ursinus College
128 Earlham College
129 Wofford College
130 Hampden – Sydney College
131 Stonehill College
132 Marietta College OH
133 Coe College
134 Moravian College
135 Buena Vista University IA
136 Oklahoma Baptist College
137 Lake Forest College
138 St. John’s College MD
139 Corcoran College of Art and Design
140 Bennington College
141 Agnes Scott College
142 Lenoir-Rhyne University SC
143 Sewanee—University of the South
144 Ripon College
145 Birmingham Southern College
146 California College of the Arts
147 Elmira College
148 Loras College IA
149 Carthage College
150 Adrian College
151 Wheaton College MA
152 Susquehanna University
153 Boston Conservatory
154 Berklee College of Music
155 Endicott College
156 Cleveland Institute of Music
157 Lebanon Valley College
158 Hendrix College
159 St Mary’s College IN
160 Hanover College, IN
161 University of the Ozarks AR
162 Olin College
163 Juniata College
164 Hartwick College
165 Elizabethtown College
166 US Merchant Marine Academy
167 University of North Carolina School of the Arts
168 Westminster College PA
169 SUNY—Geneseo
170 Millsaps College
171 Franklin and Marshall College
172 United States Coast Guard Academy
173 South Dakota School of Mines
174 San Francisco Conservatory of Music
175 Lewis and Clark College
176 Berea College
177 Hood College
178 Morningside College IA
179 Sweet Briar College
180 New England Conservatory of Music
181 McMurry University TX
182 Westmont College
183 Curtis Institute of Music
184 College of New Jersey
185 Hollins University VA
186 University of Minnesota Morris
187 St Michael’s College
188 Ouachita Baptist University
189 Elizabeth City State University
190 Simon’s Rock College
191 St. John’s College NM
192 New College of Florida
193 Berry College
194 Howard Payne University TX
195 Eugene Lang College of New School U.
196 Austin College
197 United States Merchant Marine Academy
198 Washington and Jefferson College
199 LeGrange University
200 College of Wooster

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The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.

Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings.  Also incorporated into the rankings are ‘for profit” (University of Phoenix) and online institutions, such as Capella and Walden.  This is to provide true comparisons between and among the various types of post-secondary institutions now available to the discerning educational consumers. The full rankings  include positive or negative movement, and MediaBuzz Velocity and Momentum that reveal how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other competitors.

Methodology

The  TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.

TrendTopper MediaBuzz utilizes a  mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge.  The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.

 

What Others are Saying:

Colleges, Ranked by ‘Media Buzz’

By Eric Hoover

A savvy enrollment manager once told me that a crucial part of his job was getting his college’s name in newspapers and magazines. After all, he said, the more people see an institution’s name, the more familiar it becomes, and the more attractive it seems to prospective students.

He was describing “buzz,” something most colleges crave. In case you didn’t know, the Global Language Monitor will measure it for you.

The  Summer / Spring 2012 Edition now includes over 400 schools, including specialty, Art, Design, Music, online, and for-profit institutions.  It  includes positive or negative movement vs the competition.  It also ranks school by MediaBuzz Velocity and Momentum that tells how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other colleges.

Angelina Jolie Leg Meme Now Largest Ever Measured

Angelina Jolie Meme Measures ‘Super-Colossal’ on GLM Scale
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Ignition
Ignition

Austin, Texas, March 5, 2012. (Update) The Internet Meme ignited when Angelina Jolie took a dramatic stance revealing her famously long (and notoriously thin) right leg at last week’s Oscar ceremony was the largest I-Meme ever recorded as measured by the  Global Language Monitor.  The ‘Jolie Leg’ meme registered  at Level 4 (out of 5) on the GLM Internet Meme Intensity Index  (IMII).

“Internet Memes can best be conceived as thoughts or ideas rather than words, since they can and often do encompass sounds, photos, and text.   They are propagated through every imaginable form of electronic communications, eventually surfacing in the traditional print and electronic media.  They are  propagated globally in a matter of minutes or hours, or days,” said Paul JJ Payack, GLM’s president and chief word analyst.
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The ‘Jolie Leg’ meme differs from the ‘Lin-sanity’ frenzy, because Lin-sanity is sustained though the invention of clever neologisms involving his name, and not necessarily the other attributes of a fully formed I-Meme.
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The life cycle of an I-Meme typically  follows four stages:
  • Ignition
  • Verification
  • Launch
  • Propagation
Verification
Verification
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The Jolie-Leg meme was ignited with Jolie taking her theatrical stance.
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It was then verified (did she really do what I think she did?) shortly thereafter when Descendants’ Oscar-winning writer, Jim Rush executed a remarkable facsimile of the Jolie pose.
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The I-Meme was launched with the appearance of thousands of rapidly evolving images, exemplified by Lady Liberty baring her leg in New York Harbor.
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It then began its rapid and continuing propagation into popular culture.
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GLM measured the intensity of the new Internet Meme at Level Four on its five-level Internet-Meme Intensity Index (IMII).
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Launch
Launch

We find it Ironic that ‘Silence’ was the Top HollyWord of 2011 according the ninth annual analysis by the Global Language Monitor.

Yet Angelina Jolie’s dramatic leg pose generated the massive Internet Meme, was anything but silent.
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For information on GLM’s Internet Meme Tracking Services and the Internet Meme Intensity Index, call 1.512.815.8836

The Duchess Effect Top Fashion Buzzword of 2012

The Duchess Effect (Kate Middleton in yet Another Guise) Top Fashion Buzzword of 2012

 

Pippa’s Bum also makes the list

 

The Fifth Annual Analysis by the Global Language Monitor

Pippa
Pippa
Kate
Kate

New York, February 9, 2012 – Kate Middleton, now entitled Catherine, the Duchess of Cambridge, again stands atop the Fashion Buzzword List of 2012, this time as ‘the Duchess Effect’, according to the annual analysis by the Global Language Monitor (GLM).  This is the first time someone has topped the list two years running.  Previously Lady Gaga held the No. 1 and No. 2 positions during the 2010 and 2011 seasons respectively, Ms. Gaga dropped off the list for 2012.

Following ‘The Duchess effect’ were ‘peplums’, ‘braid bars’, ’pyjamas’, and ‘Pippa’s bum’.  Rounding out the Top Ten were ‘paisley,’ Gatsby’,  ‘pale colors,’ ‘tangerines,’ and ‘novelty denim’.

“The Duchess Effect appears to extend much further than the economic impact of Kate’s fashion choices; this year the fashion landscape seems to be a brighter, more accessible place with the styles more colorful, feminine and graceful than we’ve observed in many years, said Bekka Payack, GLM’s Manhattan-based Fashion Director. “Fashion is now being influenced from all points on the globe, with the rise of the regional fashion centers driving tribal, sustainable and eco-based trends”.

New York Fashion Week begins February 9th and kicks off the global calendar, immediately followed by London, Milan, and Paris.

GLM used NarrativeTracker 2.0 for this analysis.  NT2.0 is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media, as well as new media sources, as they emerge.

The Top Fashion Buzzwords for 2012 with commentary follow:

  1. The Duchess Effect – The positive economic impact of Kate Middleton’s fashion choices, derived from her new title, ‘the Duchess of Cambridge’.
  2. Peplums –  Kate (Hepburn) and Rosiland sported them in ‘40s flicks; now it’s your turn.
  3. Braids  – And a new twist is ‘braid bars:’ ‘I’ll have a G&T and some funky braids, please; make it to go.’
  4. Pyjamas – Though the trend has spread from the campuses to the catwalks, you can’t get a Stella McCartney in the discount bin at Target’s.
  5. Pippa’s Bum – Absurdly large media interest tracks the Duchess’ sister in general and her bum in particular.
  6. Paisleys – No they were not invented during the Summer of Love, and not even in 17th c. Scotland; they have been in and out of style for more than millennium and a half.
  7. Gatsby – That’s right, not Gangsta’ but Gatsby.  Call it ‘20s Luxe.
  8. Pale Colors – Such as glacier blue, minimal whites, lavender, or spindrift.
  9. Tangerines – Such as Tangerine Tango for nails and accessories.
  10. Novelty denim – With prints and dyes, stitched, embroidered, or bejeweled, it almost like a ‘60s’ ‘happening’
  11. Luxe Hides — Super luxurious animal skins, faux and otherwise.  (See below.)
  12. African Prints – Fierce, gently, mesmerizing or subtle.
  13. Ankle Boots – Worn with skirts, bare or with stockings, leggings or pants.
  14. Mixed florals – Beaucoup of bouquets, mixed together and sorted  printed over all.
  15. Color blocking – Boldly bright and boldly blocked.
  16. Vintage styles of the ‘20s (Flappers).
  17. Vintage styles of the ‘40s (tea dresses).
  18. Vintage styles of the‘50s (Clean, crisp, all-American).
  19. Ethical Fashion – Taking a bolder stand, moving into the mainstream with Stella McCartney and Ally Hewson leading the way.
  20. Sustainable Fashion – Not just from Austin, Berkeley and Portland anymore.

Each summer, the Global Language Monitor ranks the Top Fashion Capitals by Internet presence.    London overtook New York City as the Top Global Fashion Capital for 2011.  London and New York were followed by Paris, Milano, Los Angeles, and Hong Kong.  Barcelona, Singapore, Tokyo and Berlin rounded out the top ten.

Trending Top Words of 2012: End-of-World stories, Kate, China, CERN, the Olympics

Global Language Monitor’s Top Words of 2012 projections from current word trends

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AUSTIN, Texas December 26, 2011 – Trending 2012:  Multiple End-of-World scenarios, Kate, China, CERN, the Olympics, The US Elections will dominate word creation and usage in the English language in 2012.

This is according to current word trends in global English being tracked by the Global Language Monitor. Last month, Austin, Texas-based Global Language Monitor had announced that ‘Occupy’ was the Top Word, ‘Arab Spring’ the Top Phrase and ‘Steve Jobs’ the Top Name of 2011 in its twelfth annual global survey of the English language.

To see the final list Top Words of 2012, go here.

 

The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2012 estimate).
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The Projected Top Words of 2012
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1.  Kate — There are seven billion humans on the planet but sometimes it seems that it’s all about Kate, the Duchess of Cambridge, the former Kate Middleton in terms of fashion, celebrity, and the royal line.
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2.  Olympiad — The Greeks measured time by the four-year interval between the Games.  Moderns measure it by medal counts, rights fees and billions of eyeballs.
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3.  Middle Kingdom – There is little indication that China’s continuing economic surge will fade from the global media spotlight –or abate.
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4.  Bak’tun — A cycle of  144,000 days in the Maya ‘Long Count’ Calendar. This bak’tun ends on December 21, 2012, also being called the Mayan Apocalypse.  (Actually Maya ‘long-count’ calendars stretch hundreds of millions of years into the future, December 21st merely marks the beginning of a new cycle.)
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5.  Solar max —  The peak of the 11-year sunspot cycle;  in 1854 solar storms melted telegraph wires; what’s in store for our all-pervasive electronic infrastructure?
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6.  The Election —  No Obama-mania this time around, more of an Obama-ennui for the November 6 elections.
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8.  Rogue nukes —  Iran and North Korea will be the focus of attention here.
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9.  CERN — Neutrons traveling faster than light?  The ‘God Particle’? The world ending in a mini-black hole? All these somehow revolve around CERN (The European Center for Nuclear Research). One CERN scientist calculated that the chance of a mini-Black Hole swallowing the Earth is less than 1 in 50,000,000.  Somewhat comforting until you realize this is about ten times more likely than winning a national lottery.)
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10.  Global Warming — The earth has been warming since New York was covered under a mountain of ice; what makes 2012 any different?
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11.  Near-Earth Asteroid —  Yet another year, another asteroid, another near-miss. (However, one does strike the Earth every one hundred million years or so.)
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GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time.
NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media, as well as new social media sources as they emerge.

“The year 2012 looks to be a vibrant year for the English language with word creation again driven by events both scheduled and unanticipated. Typically there is an ‘end-of-the-world’ scenario every few years that impacts the English language. This year we will see no fewer than three, including the Maya Apocalypse and the Solar Max,” said Paul JJ Payack, President and Chief Word Analyst of GLM.

”Catherine, the Duchess of Cambridge, will compete with the London Olympics, the economic surge of China, various activities involving the CERN atom smasher, and the US presidential election for Top Word honors, though we always allow for word creation generated from unexpected events such as Hurricane Katrina in 2005 or the Japanese ‘triple disaster’ of 2011.”

Rank / Word / Comments

7.  Deficit — Looks like deficit-spending will plague Western democracies for at least the next decade.

12.  Europe — United, breaking apart, saving the Euro, abandoning the Euro, with the UK again as an ‘interested onlooker’.  Plus ça change, plus c’est la même chose.

Bonus Phrase:   The successor term for ‘Arab Spring’, whatever that might be.

Top Words of 2011, ‘Occupy’ is 2011 Word of the Year

Occupy is the Top Word of the Year,

Arab Spring is the Top Phrase of the Year and

Steve Jobs is the Top Name of the Year

Global Language Monitor’s 12th Annual Survey of Global English

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AUSTIN, Texas  December 6, 2011 (Updated from November 10) — The Global Language Monitor has announced that ‘Occupy’ is the Top Word, ‘Arab Spring’ the Top Phrase and ‘Steve Jobs’ the Top Name of 2011 in its annual global survey of the English language. Occupy was followed by deficit, fracking, drone, and non-veg. Kummerspeck, haboob, 3Q, Trustafarians, and (the other) 99 rounded out the Top 10.

“Our selections this year, to a large extent, reflect the ongoing political and economic uncertainty that seems to be affecting much of the developed world – with notable exceptions such as the Royal wedding and the continuing rise of China ,” said Paul JJ Payack, President of the Global Language Monitor.

“Our top words, phrases and names this year come from five continents… confirmation of the ever-expanding influence of the English language.

“The words are culled from throughout the English-speaking world, which now numbers more than 1.58 billion speakers. The Global Language Monitor’s Word of the Year rankings are based upon actual word usage in the English speaking world.

“In global English, words are not bestowed upon, agreed upon, or voted upon by cultural or academic elites but, rather, words are defined from the bottom up, that is, by the people themselves — and this is true whether in the East End of London, or south-central LA, the projects in Brooklyn, the slums of Kingston, the call centers of Mumbai, the streets of Singapore, the text messages out of Shanghai, or the fashion districts of Sydney.”

GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media, as well as new social media sources.

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See the Photo Essay from the Toronto Star

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BBC Magazine: The rich: Exactly what does that mean?

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.2011, l’année Steve Jobs?

(Time Person of the Year?)



Nunberg also selects ‘occupy’ as the 2011 Word of the Year

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The Top Words of 2011

Rank / Word / Comments

1. Occupy – ‘Occupy’ has risen to pre-eminence through Occupy Movement, the occupation of Iraq, and the so-called ‘Occupied Territories’.   (Also named by NPR and Time.)

2. Deficit – Growing and possibly intractable problem for the economies of the developed world.

3. Fracking – Hydraulic fracturing is a controversial method for extracting fossil fuels from hitherto unreachable deposits.

4. Drone – The ever increasing number of remotely piloted aircraft used for reconnaissance and attack purposes.

5. Non-veg – A meal served with meat, originally from India, now catching on worldwide.

6. Kummerspeck – From the German seeing wider acceptance in the English, excess weight gained from emotional overeating (grief bacon).

See the Photo Essay from The Stylist (UK)

7. Haboob – A name imported from the Arabic for massive sandstorms in the American Southwest.

8. 3Q – Near universal term for ‘thank you’ now earning additional status after being banned from official Chinese dictionaries. Another example of the ever- increasing mixing of numbers and letters to form words.

9. Trustafarians – Well-to-do youth (trust-funders) living a faux-Bohemian life style, now associated with the London Riots.

10. (The Other) 99 – Referring to the majority of those living in Western Democracies who are left out of the dramatic rise in earnings associated with “the Top 1%”.

The Top Phrases of 2011

Rank / Phrase / Comment

1. Arab Spring – The series of uprisings, social protests, and rebellions occurring among many nations of the Arab World beginning this spring.

2. Royal Wedding – The wedding of the former Kate Middleton and heir-to-the-British-Throne, Prince William that captivated millions around the world.

3. Anger and Rage – Characterizations of the global electorate by the pundits, though closer analyses has revealed more frustration than anger and more disappointment than rage.

4. Climate Change – No. 1 phrase for the first decade of the 21st century; still resonates into its second decade.

5. The Great Recession – Though officially over, the media term most frequently used to describe the on-going global economic restructuring.

6. Tahrir Square – The scene of the ‘25th of January’ demonstrations in Cairo against Hosni Mubarak.

7. Linear No Threshold (LNT) – The methodology to calculate risk from exposure to radioactive elements from the Fukushima Daiiachi disaster.

8. Bunga Bunga – Re-emerged in the language through ‘bunga-bunga’ parties hosted by Italian Prime Minister Silvio Berlusconi.

9. ‘How’s that working out for you?’ – The New York Times credits Sarah Palin, but it predates her use of the phrase by several decades.

10. “Make no mistake about it!” – President Obama has repeated the phrase thousands of times since his 2008 election.

The Top Names of 2011

Rank / Name / Comments

1. Steve Jobs – The citations for Steve Jobs topped those for No. 2 (Osama bin-Laden and Seal Team 6) by more than 30%.

2. Osama bin-Laden & Seal Team 6 – Who changed the world more? Al-Qaeda or Steve Jobs?

3. Fukushima – The epicenter of the Japanese Triple Disaster (earthquake, tsunami, and nuclear meltdown).

4. Mohamed Bouazizi – the Tunisian fruit vendor who set himself afire and became the symbol of Tunisian resistance – and the Arab Spring.

5. Chinese Paramount Leader Hu Jintao – The Rise of the Tiger being a primary cause of the Global Economic Restructuring.

6. Kate Middleton – She captivated the world with her elegance and style and continues to do so as the Duchess of Cambridge.

7. Muammar Gaddafi – Libyan strongman toppled in the recent insurrection.

8. President Obama – Hope and Change retreat further into the history books; the game plan is now for survival.

9. PIIGS – The nations of Portugal, Ireland, Italy Greece and Spain taken together for their untenable deficits possibly affecting the economic health of the Eurozone.

10. Yaroslavl Lokomotiv – The ill-fated elite Russian hockey team that was virtually wiped out in the crash of a three-engine Yak-42.

Top Words of the Decade

The Top Words of the Decade  Global Warming, 9/11, and Obama outdistanced Bailout, Evacuee, and Derivative; Google, Surge, Chinglish, and Tsunami followed. Climate Change was top phrase; Heroes was the top name.

Previous Words of the Year include:

2010:
Top Words: No. 1 Spillcam, No. 2 Vuvuzela, No. 3 The Narrative
Top Phrases: No. 1 Anger and Rage, No. 2 Climate Change, No. 3 The Great Recession
Top Names: No. 1 Hu Jintao, paramount leader of China, No. 2 iPad, No. 3 Barack Obama

2009:
Top Words: No. 1 Twitter, No. 2 Obama-, No. 3 H1N1
Top Phrases: No. 1 King of Pop, No. 2 Obama-mania, No. 3 Climate Change
Top Names: No. 1 Obama, No. 2 Michael Jackson, No. 3 Mobama

2008:
Top Words: No. 1 Change, No. 2 Bailout, No. 3 Obama-mania
Top Phrases: No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”
Top Names: No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps

2007:

Top Words: No. 1 Hybrid (representing all things green), No. 2: Surge
Top Phrase: Climate Change
Top Name: Al Gore

2006:
Top Word: Sustainable
Top Phrase: Stay the Course
Top Name: Dafur

2005:
Top Words: No. 1, Refugee No. 2: Tsunami No. 3: Katrina
Top Phrase: Outside the Mainstream
Top Name: (acts of ) God

2004:
Top Word: Incivility (for inCivil War)
Top Phrase: Red States/Blue States No. 2: Rush to War
Top Name: Dubya/Rove

2003:
Top Word: Embedded
Top Phrase: Shock and Awe, No. 2: Rush to War
Top Name: Saddam Hussein, No. 2 Dubya

2002:

Top Word: Misunderestimate

Top Phrase: Threat Fatigue
Top Name: W (Dubya)

2001:
Top Word: Ground Zero
Top Phrase: ‘Lets Roll’
Top Name: The Heros

2000:
Top Word: Chad
Top Phrase: Dot.com
Top Name: W (Dubya)

About The Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

Who’s Sneaking into the London Games

A handful of clever marketers are ahead of official Olympic sponsors

 

By Toni Fitzgerald, Media Life Magazine,

Sometimes perception is better than reality, and so it is for the brands that have managed to associate themselves with the Olympic Games without paying the exorbitant rights fees that come with official sponsorship.

They’re commonly referred to as “ambush marketers”, and though the London Games are still nearly a year away, some ambush marketers are making more of an impression on Olympic fans than the official sponsors.

That’s according to the first ambush marketing rankings for the London 2012 Olympic Games, released by The Global Language Monitor (GLM), which measures the strength of the brand affiliation between each of the worldwide partners, official partners, and official sponsors and the London Games and then compares it to competing companies that are not officially affiliated with the Games

Sony, Subway, DuPont, Barclay Card and Lenovo are the top five companies with the highest unofficial London brand affiliation.

All have a stronger association with the Games than the official sponsors they compete against.

They’ve achieved this by incorporating Olympic imagery into their ads, such as athletes competing in the sports being contested in London.

 

Though some object to the term “ambush”, it’s clear that their intention is to gain the positive affiliation with the Games without paying the sponsorship fees, which cost in the nine-figure range for top-level sponsorship.

“Few things in top-tier consumer-facing companies occur ‘naturally’ or ‘spontaneously,’ especially when they are engineered to look that way,” says Paul JJ Payack, president of GLM.

“This is why advertisers adept at associating themselves with an event, even though they are not ‘official’ sponsors of that event, can often out-perform official sponsors.”

Subway, for instance, is roughly two times as likely as official Olympics sponsor McDonald’s to be associated with the Games.

That’s mainly because swimmer Michael Phelps, the most decorated Summer Olympian ever, appears in Subway ads.

“Subway is acknowledged as a leader in this regard [ambush marketing] with their close ties to Michael Phelps, who in many minds personifies the Olympic brand and spirit: clean-living, hard-work, pulling himself up by his own bootstraps,” says Payack.

Some sponsors are still reaping the benefits of past sponsorship. Lenovo, for example, ended its sponsorship deal after the 2008 Beijing Games, but the company is three times as likely as the computer vendor that took its place, Acer, to be associated with the Olympics.

The benefit to these ambush marketers is clear.

They get all of the positives of Olympic sponsorship – the feel-good vibes, the legitimacy, the eyeballs – at a much lower expense.

The International Olympic Committee is not happy about this, of course.

During last year’s Vancouver Games, it successfully lobbied the Canadian Parliament to pass a bill restricting the use of certain combinations of words and numbers in advertising, such as snow, winter and games, to prevent non-sponsors from piggybacking on the Games.

Still, clever advertisers always find a way around that.

Red Bull, which consistently ranks near the top of the ambush list, recently bought naming rights to the new velodrome in London that will house the indoor bicycle events, ensuring the brand name will be heard in broadcasts even if its ads will not.

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More: Who really won in Vancouver: Ambushers

Top HollyWORDS: Grit tops Arrogance, Abdicate, Stammer, and Madness

As Summer Blockbuster Season Peaks, a Look Back at the Top Hollywords from 2010

 

8th Annual Global Survey by the Global Language Monitor

Austin, Texas.   July 12, 2011.   As summer blockbuster season peaks, a look back at the top words from the movies that influenced the English language from 2010.

For the first time a single word representative of a number of the year’s blockbusters, Grit, tops the list of Hollywords  as named by the Global Language Monitor.   Grit topped arrogance, abdicate, stammer, and madness.  Dream-stealers, nerds, Borogoves, shard, and 3-D rounded out the top ten.

“For the first time a single word was representative of a number of the year’s Oscar winning films,” said Paul JJ Payack, president and chief word analyst for the Global Language Monitor, “According to Webster’s the term, grit, has the following senses that applied to these films:  firmness, pluck, gritty (as in soot-covered), stubborn, indomitable spirit, courageous, and brave perseverance.”

The Top Hollywords of the 2010 season with the largest impact on the English language with commentary follow.

1.       The word grit has been defined in a number of ways by Webster that reflects many of the virtues of this year’s nominees.

  • Grit is, of course, from the title of Best Picture nominee True Grit, as exemplified by the character’s played by Jeff Bridges (firmness) and Hailee Steinfeld (pluck).
  • The action of The Fighter took place against the backdrop of one of the nation’s fabled gritty cities:  Lowell, Massachusetts into which Mark Wahlberg, Melissa Leo and Christian Bale expertly blended.
  • 127 Hours portrayed the stubborn courage of a man driven to desperate acts to ensure his survival.
  • The accidental and courageous king and his indomitable tutor as portrayed by Colin Firth and Geoffrey Rush in The King’s Speech.
  • Woody’s brave perseverance to keep his fellow toys together in Toy Story 3.

2.  Arrogance – Deftly depicted in both The Social Network and Inside Job.

3.  Abdicate – Another generation learns of cowardice in high places, again; this time it’s found in the British Royal Family as depicted in The King’s Speech.

4.  Stammer and/or Stutter  –  If you paid close attention you might actually notice the difference between a stammer and a stutter in Colin Firth’s dialogue.

5.  Madness – We are told there is no such thing as ‘madness’ in the 21st century, but whatever we may call it, in the Black Swan Natalie Portman’s creates a dramatic portrait of the descent into it.

6.  Dream-Stealers – (and dream shapers and sowers).  Evidently, new career options for the 21st century endless-recession economy introduced to us by Leonardo DiCaprio and his film Inception.  The timid need not apply.

7.  Nerd – Once more, we are fascinated by the rise of the nerd in The Social Network … though most nerds never overcome their nerdness, and only the most  rare of exceptions is able to cash in on it.

8.  Borogoves – Alice in Wonderland sheds a bit of light on the ‘borogoves’.   As you know, they were all ‘mimsy’ in Charles Lutwidge Dodgson’s nonsense poem, Jabberwocky.


9.  Shard – Though widely confused with the word ‘shred’ as in a ‘shred of truth’, Harry Potter  finds  a mirror shard, in which he catches a glimpse of  a blue eye and keeps it for later use.  From Harry Potter and the Deathly Hallows Part 1.

10.  3D CGI – (Three-dimensional, Computer-generated imagery) Five of the top ten grossing films of 2010 were CGI-based 3D, accumulating some $1.3B domestically:          Toy Story 3, Despicable Me, Shrek Forever After, How to Train Your Dragon, and Tangled. Whether this is a transformative trend or a passing fad has yet to be determined.

The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, as well as accessing proprietary databases.  The PQI is a weighted Index, factoring in:  long-term trends, short-term changes, momentum, and velocity.

Previous Top HollyWord Winners include:

2009       ‘Pandora’ from Avatar

2008       ‘Jai Ho!’ Literally ‘Let there be Victory’ in Hindi from Slumdog Millionaire

2007     “Call it, Friendo,” from No Country for Old Men

2006       ‘High Five!!! Its sexy time!’ from Borat!

2005     ‘Brokeback’ from Brokeback Mountain

2004     “Pinot” from Sideways

2003       ‘Wardrobe malfunction’ from Super Bowl XXXVIII

Bin-Laden’s Death One of Top News Stories of 21th Century


Rise of China Still Tops all Stories

Royal Wedding breaks in at No. 5; Obama top mover (+4)

AUSTIN, Texas May 6, 2011 – The Top News Stories of the 21st century have been shuffled by the historic events of the still young 2011, according to the Austin-based Global Language Monitor. The death of Osama bin-Laden, the Royal Wedding, between Prince William and the former Kate Middleton, the unprecedented series of Japanese disasters, and the series of uprisings now known as the the Arab Spring have all broken into the Top Ten.

The on-going rise of China to first-tier nation status continues as No. 1. The election of Barack Obama to the US presidency moved up to the second spot, followed by the death of bin-Laden, and the springing of the Wikileaks followed. The Royal Wedding pushed ahead of the death of Michael Jackson and also replaced Jackson as top celebrity-driven event of the century thus far. The 9/11 terrorist attacks, the Japanese Disasters, the Arab Spring and the Global Economic Restructuring rounded out the Top Ten.

The acceleration of the news cycle has been a long-observed fact, however the acceleration of the news itself can also be viewed as unprecedented,” said Paul JJ Payack, President and the Chief Word Analyst of Austin-based Global Language Monitor.“

The full list of the Top 20 News Stories of the 21st century thus far follows. The includes the story and its rank, the year the story first broke, its ranking in 1999 and its movement (if any).

Rank of Story, Year the Story Began, Last Ranking in 2009 and Movement

1. Rise of China 2000 1 (Same)

2. Election of Barack Obama 2008 6 (+4)

3. Bin-laden Killed 2011 New —

4. Wikileaks Published 2010 New —

5. Royal Wedding British 2011 New —

6. Death of Michael Jackson 2009 5 (-1)

7. 9/11 Terrorist Attacks 2001 3 (-4)

8. Japanese Disasters 2011 2011 New —

9. Arab Spring 2011 New —

10. Global Economic Restructuring 2008 7 (-3)

11. War on Terror 2001 4 (-7)

12. Iraq War 2003 2 (-10)

13. Hurricane Katrina 2005 8 (-5)

14. Social Media as Strategic Weapon 2011 New —

15. South Asian Tsunami 2004 12 (-3)

16. Osama bin-Laden Search 2001 15 (-1)

17. iPad Launch 2010 New —

18. Death of Pope John Paul II 2005 14 (-4)

19. War against Taliban 2002 13 (-6)

20. War in Afghanistan 2002 9 (-11)

GLM employed it NarrativeTracker Technology in analyzing the data. NarrativeTracker first focused on the number of citations found the Internet, blogosphere, and social media sites. The second focused on the top 75,000 print and electronic media sites. Finally, the two analyses were normalized.

Kate Middleton’s Social Media Star to Eclipse Princess Diana

Study also compares Michelle Obama with the Royals

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NarrativeTracker analysis of Internet, social and traditional media

AUSTIN, Texas. April 18, 2011. With less than two weeks left before the Royal Wedding on April 29th, Kate Middleton is already posting Diana-type numbers in terms of news worthiness and celebrity status on the Top Global Media sites as well as on the Internet and Social Media according to The Global Language Monitor. Previously GLM had found the soon-to-be Princess Catherine the Top Fashion Buzzword of the 2011 season, replacing the eccentric Lady Gaga.

The GLM study compared the citations of Kate Middleton with those of Princess Diana, Queen Elizabeth II, Prince Charles, Prince William, Prince Harry, and Camilla Parker Bowles. Michelle Obama as First Lady of the United States was included as a relevant American comparison. For the Top Global Media, the citations were measured over the last three months as well as all the archives available.

“Kate Middleton is set to eclipse Princess Di as the media star of the Royal Family,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. “In fact, Kate could surpass all Internet, Social Media, and Global Print and Electronic Media citations by the time the Royal Wedding-related stories are compiled.”

Two weeks before the Royal Wedding, Middleton’s Internet and Social Media citations, surpass all members of the Royal Family. Prince William comes in as a close second followed by Princess Diana, who died in a Paris car crash in 1997.

For Internet news citations, Middleton follows only Prince William and Prince Charles. For comparison, First Lady Michelle Obama, since she first came to notice in 2004, would rank No. 3 in Internet and Social Media citations, just ahead of Princess Diana and would rank No 4, again slightly ahead of Princess Diana in Internet news.

In the traditional Global Print and Electronic Media, Prince William and his bride-to-be, both double references to Queen Elizabeth and quadruple those to Prince Charles who would also follow Michelle Obama.

Note: Princess Di is cited in hundred of thousands of news stories even though she died before Google, social media, and smartphones existed. Even without the current media environment where the Internet, social media and the traditional media feed upon themselves as some sort cyber echo chamber, the study demonstrates the enduring legacy of Princess — some fourteen years after her death.

GLM used NarrativeTracker Technology in this study.

NarrativeTracker is based on the global discourse, providing a real-time, accurate picture of what any audience is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, the top global print and electronic media, as well as new social media sources (such as Twitter).

Media for detailed statistics, or call 1.512.815.8836.

Make No Mistake: Obama’s Favorite Buzzwords

You Don’t Say

This article has been shared from The Daily iPad app

 

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‘Make no mistake,’ Obama is a big fan of his own catchphrases

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BY ANTHONY DECEGLIE AND JENNY MERKINMONDAY, MARCH 28, 2011

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Statistics gathered by the Global Language Monitor reveal that Obama has said it 2,924 times since he was sworn into office more than two years ago.

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Other signature Obama sayings include “Here’s the deal” (1,450 times) and “Let me be clear,” (1,066 times). In a nod to the tough financial times he has faced, the president’s fifth most popular motto is “It will not be easy.”

Obama’s reheated rhetoric has recently come under fresh scrutiny. Parts of his speech warning Libyan dictator Moammar Gadhafi to honor the United Nations’ cease-fire pact were strikingly similar to the words spoken by President George W. Bush when he launched military strikes in Afghanistan.

“Our goal is focused. Our cause is just. And our coalition is strong,” Obama said. Bush, nearly a decade earlier: “Your mission is defined. Your objectives are clear. Your goal is just.”

Make no mistake, The Daily is hoping Obama lifts his creative game and “wins the future” (another rhetorical crutch) when it comes to this public speaking deal. Although we understand it will not be easy.

Scale of Top Sayings (Source: The Global Language Monitor, as of March 25)

#1 “Make no mistake” — 2,924 times

#2 “Win the future” — 1,861 times; 9 times in his 2011 State of the Union address

#3 “Here’s the deal” — 1,450 times

$4 “Let me be clear” — 1,066 times

#5 “It will not be easy” — 1,059 times

Danger of long-term effects Fukushima fallout little discussed in media


Prevailing view ‘harmless,’ Opposing views called ‘laced with hysteria’

AUSTIN, Texas. March 23, 2011. With radioactive elements from Japan’s Fukushima Daiiachi disaster finally reaching the continental US this week, the Global Language Monitor’s NarrativeTracker has found that the possible long-term dangers of Fukushima Daiiachi’s radioactive fallout has been little discussed in the media. In fact, there has been little or no discussion of the ongoing debate about assessing the long-term risks associated with Cesium-137 and Iodine-131, etc.

The prevailing view of the global print and electronic media is to pronounce the radioactive elements ‘harmless,’ which is in direct contract to the accepted view of the National Academy of Sciences, the Nuclear Regulatory Commission, and many others. In fact, the discussion that does appear, labels opposing views as ‘irrational’ or ‘laced with hysteria’, as in a recent article in the New York Times.

According the the Global Language Monitor’s NarrativeTracker there have been only two references to the controversy in the past week in the major global media, or even to the fact that the analysis of the heath impact of the escaped radiation could be far off base. An article in the Malaysian Star was the most insightful. Even on the web news side, NarrativeTracker picked up fewer that half a dozen references to the controversy in the last week.

On the Internet and in Social Media, there were some 10,000 references to the controversy, which pales in comparison to news about, say Charlie Sheen (who has hundreds of million citations). In addition, there were about three million references to the ‘harmless’ effects of the Fukushima fallout, with about 7,000,000 references to its ‘dangers’.

Therefore, the prevailing and accepted view of the National Academy of Sciences, the Nuclear Regulatory Commission, and, for that matter, the US Congress has been overlooked in the global media discussion. This is the view that holds sway in legislation ranging from the regulation of cigarettes, CT scans and the Hanford Reservation cleanup. In addition to the risk to human life, billions of dollars in government are at stake.

The controversy concerns Linear No Threshold (LNT) methodology to calculate risk from exposure to radioactive elements. The LNT dose-response relationship is used to describe the relationship between radiation dose and the occurrence of cancer. This dose-response model suggests that any increase in dose, no matter how small, results in an incremental increase in risk. The U.S. Nuclear Regulatory Commission (NRC) accepts the LNT hypothesis as a conservative model for estimating radiation risk.

There are two competing theories here.

1.   There is no lower-level threshold to the threat from radioactive exposure. Basically this means that even a small exposure to radioactivity will increase the chance of cancer occurring in a corresponding small percentage of the population. The smaller the exposure, the smaller the risk, but the risk never falls to zero.

2.   There is a lower-level threshold to the threat from radioactive exposure. This is model that the media has adopted in claims that the fallout is ‘harmless’ while still recognizing that it is harmful in large doses. Some scientists adhere to the radiation hormesis model that radiation might even be beneficial in very low doses

The LNT model is generally accepted by most governments and scientific agencies and predicts higher risks than the threshold model. Because the current data is inconclusive, scientists disagree on which methodology should be used.

However, the fact that there has been little or no discussion of the topic in the media is cause for concern.

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