Lawrence Peter “Yogi” Berra, a Hall of Fame catcher during the heyday of the great New York Yankee baseball dynasty of the ’50’s, was known for his interesting way of constructing sentences. These became widely known as ‘Yogi-isms’. What has not been previously understood is the mathematical basis of his thought by Paul JJ Payack, chief word analyst, Global Language Monitor.
The Rankings: 1. PAC 12, 2. Big Ten, 3. SEC, 4. ACC, 5. Big 12
Austin, TEXAS July 29, 2015 — Some five years after what has come to be known as Conference Realignment, the impact on the academic reputation at highest level of Collegiate Athletics is becoming clear(er). According to an analysis performed using the 2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th edition, The PAC-12 now is the Top College Conference by Academic Reputation.
As you can see from the chart below, The PAC 12 toppled the Big Ten from the Top Spot, also leapfrogging the SEC and ACC.
Since 2008, the TrendTopper MediaBuzz College Guide has been ranking the nation’s Top 422 Colleges and Universities according to the values of their brands. Almost immediately, the Global Language Monitor, the TTMB publisher, began to see parallels between the value of a school’s brand and its perceived athletic excellence.
In 2012, GLM began a study of all the major football conferences at the time while looking ahead to the future changes then proposed. This was not necessary in 2015, since there are now only five conferences at the highest level of the game that matter:
• The Atlantic Coast Conference
• The Big 10 Conference
• The Big 12 Conference
• The PAC 12 Conference
• The SEC Conference
As before, the Patriot League and the Ivy League, two FCS conferences renowned for their academic prowess, are used as controls.
The analysis also gathered together the schools that have been overlooked by the Big 5 and hope to join one of them in a future paroxysm of conference realignment. The Select Seven schools include: Rice University, Tulane University, Southern Methodist University, University of Tulsa, University of Central Florida, University of Cincinnati, and the University of Connecticut. We treat the Select Seven as a separate conference for ranking purposes.
Highlights of the analysis:
The Biggest Winner 1 – The Pac 12 jumps over the Big Ten, ACC and SEC to the Top Spot. This was not because of the addition of Utah (Net negative) and Colorado (Net positive) with realignment, but rather because of the continuing strengthening of the academic reputation of the original PAC 10 membership. In fact, members of the PAC 12 occupied five of the top eleven spots in the university ranking.
The Biggest Disappointment – The Big 10, always an academic juggernaut only strengthened itself with the addition of Rutgers and Maryland. The addition of Nebraska was a net negative. Nevertheless, the Big Ten fell into the second position, only marginally ahead of the SEC and ACC. Wisconsin, Michigan, Minnesota and Ohio State all finished in the top twenty of the university ranking.
The SEC and the ACC both improved their academic reputations over the last few years with the SEC bolstering its already formidable academic stalwarts with Texas A&M and Missouri. The ACC added two Eastern academic powerhouses in Pitt (founded in 1787) and Syracuse. The addition of Louisville was a net negative. Head-to-head, in the SEC vs. ACC contest, the SEC narrowly secures the win by a whisker with a last second field goal.
The Biggest Loser – The Big Twelve. Losing academic stars Texas A&M, Missouri, and Colorado while gaining West Virginia was a net negative. The Big 12, anchored by UT, a Top 10 academic school, now stands at about a third of the Academic Branding Power of the PAC 12 and Big Ten.
Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear. This is the tenth edition of the survey since it first appeared in 2008.
About the Global Language Monitor
The Global Language Monitor is the publisher of the 2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th Edition.
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valleyby Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. Previous to this Payack was the founding president at yourDictionary.com, and a senior executive for a number of leading high tech companies.
Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.
These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.
For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com
A commentary on Tiger Woods (and Mickey Mantle) by Paul JJ Payack, the Global Language Monitor, Austin, Texas
For some time now I have been pondering the apparent decline of Tiger Woods.
Over his long career he’s been cut and measured against those of Jack, Arnie, and Sam (sometimes Phil) and, now, Rory, Bubba, and the other Young Guns.
But the comparison to which I keep coming back never played out on the links, or Amen Corner, or even on the hallowed grounds of St. Andrews or Pebble Beach, but on the barren ball fields of Commerce, Oklahoma and later on a particularly verdant patch of grass off the Major Deegan Expressway in the Bronx. Of course I am not writing of one of Tiger’s fellow golfers at all, but rather of The Mick, one Mickey Charles Mantle, of New York Yankees fame.
Both Tiger and Mickey achieved greatness at an early age, to herald the beginnings of long, illustrious careers — and both were destined for that type of glory, perhaps, never (or at least seldom seen) before. Both had peak performances a dozen or so years into their career, then they both continued showing flashes of brilliance, amidst the strongest of suspicions that their careers had peaked in their 32nd years. If their past were prologues — then their prologues had, indeed, passed.
I watched Mickey stumbling through those last painful years, tuning to the game every 20 minutes or so, to catch him lumbering from the batter’s box toward the plate, hoping against hope that he’d collect those few hits that would preserve a career .300 batting average, the last mark of greatness he had left to achieve.
Even then, I had done the math. If only he could finish this last season with eight more hits than his then-current pace he’d achieve his final, career capping goal, then vanishing before his eyes (and mine).
In that context, I have been watching, studying Tiger, since what might now be considered his consummate effort, playing virtually if not literally on one leg, gutting out one last brilliant effort high above the surf at Torrey Pines.
This is not to say that Tiger will never pass Jack in his long-sought goal, the grail of capturing his Nineteenth Major. But the story, like that of The Mick, has taken on many of the trappings of a neo-Greek tragedy.
He, like Mickey, heroes from afar, reach for (and attain) heroic status, they each evince their individual brands of hubris, exhibit an achilles heel (or two), engage in mortal combat with a cast of rivals nearly god-like heroes themselves.
For The Mick there was no Deus ex-Machina to intervene in the final act; for Tiger, the Chorus has yet to sing.
Big Ten Tops, SEC Most improved
Both New Big East Conferences Tumble
Austin, TX July 4th Weekend – July 4th might be Independence Day, but July 1st, was Conference Realignment Day when dozens of college and universities landed in what they hope to be greener pastures. The Global Language Monitor, analyzed pre-2012 conference configurations and compared them with their new membership additions or deletions.
Top Ten Consequences of Conference Realignment on Academic Reputation
- The Big Ten continues to rank first in academic reputation.
- Ohio State was the top ranked school in the Big 10.
- The PAC 12 lost ground with Utah, but is now just slightly behind the ACC.
- If included in the rankings the academically renowned Ivy League would have bested the Big Ten and the Patriot League would be in a virtual tie with the Big Ten.
- The Atlantic Coast Conference was a close No. 2, pulling within ten percent of the leader.
- The Southeast Conference was the most improved after adding two academic stars (Texas A&M and Mizzou).
- Both the New and Old Big East (Big East and American Athletic) conferences fell by about 20% each
- The academic reputation of the Big 12 remained virtually unchanged, after taking the hit with the loss of Nebraska, Missouri, Colorado and A&M.
- The ACC gains with the addition of Pitt and Syracuse but will pull back a bit in 2014 with the addition of Louisville.
- The Big Ten will grow even stronger with the addition of Rutgers and Maryland.