Ambush Marketers Continue to Dominate

Olympic Ambush Marketers Continue to Dominate London 2012

Nike over Adidas; BA Trails Three Competitors; Subway and Pizza Hut Top McDonald’s


Kate Middleton ‘Brand’ Tops Coke, Adidas, and BA

Austin, Texas. Weekend May 4-6, 2012.  Ambush Marketers continue to dominate the run-up to the London Summer Games.  In fact ‘non-affiliated marketers’ took 27 of the top 50 spots measuring effective brand activation by the Global Language Monitor’s Brand Affiliation Index (BAI).

This despite the recent tightening of the rules by the IOC,  The GLM BAI rankings are not simply a matter of pride or bragging rights but rather a battle for brand equity and the consumer’s mind and the billions of dollars committed to the IOC, which are primarily used to fund the Games.

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“The Olympic movement it is not immune to the historic shifts in communications affecting all institutions worldwide,” said Paul JJ Payack, founding president of the Global Language Monitor. “The seemingly all-pervasive media ensure that the flow of information can be stopped neither by national boundaries nor institutional gatekeepers.   There is no reason to think that marketing activities are immune from such forces.  In fact, marketing has been one of the foremost purveyors of new media technology.”

For these rankings GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The GLM Brand Affiliation Index for this analysis, ranged from a high of 524.45 to a low of 1.49.  The higher the score, the closer the brand affiliation with an event.

GLM has been tracking ambush marketing at the Olympics since the Beijing Games in 2008.  For London 2012, GLM began the three tiers of official sponsors since the third quarter of 2011.  These results are based on a study concluded on May 1,  2012.

With its Branded Individual Index (BII) GLM also tracks the brand equity of the athletes before and during the Games.

The official Olympic sponsors are divided into three tiers:  Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

To schedule a confidential consultation, call +1.512.815.8836.

For these rankings, encompassing the first quarter of 2012, GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The top findings include:

  1. McDonald’s is in a tough fight, ranking behind Subway and Pizza Hut, but beating KFC.
  2. Ambusher Nike leads Partner Adidas by a wide margin.
  3. British Airways trails ambushers Lufthansa, United and Air France in the rankings.
  4. Royal Philip outpaced ever-strong GE.
  5. P&G continues to crush ambush competitors as it did in Vancouver.
  6. Ambusher Ericsson Over Supporter Cisco by a 3:1 margin.

The Duchess Effect Meets the Summer Games

One interesting side note is that even the Summer Games are encountering the Duchess Effect.  The GLM BAI analysis showed that when linked with London  2012, Kate Middleton had a closer brand affiliation than a number of top sponsors including Coke, Adidas, BA and Panasonic, among others.

This again demonstrates the power of the ‘Kate Middleton Brand’.  A Tier 1 Olympic sponsor pays about $160 million for the privilege, plus the attendant advertising fees promoting the relationship that can cost upwards of $500 million over the four-year arrangement.  This would suggest that the Kate Middleton Brand could be valued at nearly a billion dollars or more, just in relationship to Summer Games.
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The Top Ten Official Olympic Sponsors by BAI are listed below.

1 Arcelor Mittal Supporter
2 EDF energy Partner
3 BT Group Partner
4 Thomas Cook Supporter
5 UPS Supporter
6 Lloyds TSB Partner
7 Cadbury Supporter
8 BP Partner
9 P&G IOC
10 ATOS IOC

..

The Top Ten non-Olympic Affiliated Marketers by BAI are listed below.

1 Centrica AMB OP
2 Eon Energy UK AMB OP
3 Barclaycard AMB IOC
4 Schroders AMB OP
5 Royal Philips AMB IOC
6 EI DuPont AMB IOC
7 Kraft AMB SUP
8 Ericsson Comm AMB SUP
9 Subway AMB IOC
10 Lufthansa AMB OP

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The Top Twenty Combined Olympic Sponsors and Non-Affiliated Marketers Ranked by BAI.

1 Arcelor Mittal Supporter
2 EDF energy Partner
3 BT Group Partner
4 Centrica AMB OP
5 Eon Energy UK AMB OP
6 Thomas Cook Supporter
7 Barclaycard AMB IOC
8 UPS Supporter
9 Schroders AMB OP
10 Lloyds TSB Partner
11 Cadbury Supporter
12 BP Partner
13 Royal Philips AMB IOC
14 P&G IOC
15 ATOS IOC
16 EI DuPont AMB IOC
17 Kraft AMB SUP
18 Ericsson Comm AMB SUP
19 Subway AMB IOC
20 Lufthansa AMB OP

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The GLM Brand Affiliation Index for this analysis, ranged from a high of 524.45 to a low of 1.49.  The higher the score, the closer the brand affiliation with an event.

GLM has been tracking ambush marketing at the Olympics since the Beijing Games in 2008.  For London 2012, GLM began the three tiers of official sponsors since the third quarter of 2011.  These results are based on a study concluded on March 31,  2012.

With its Branded Individual Index (BII) GLM also tracks the brand equity of the athletes before and during the Games.

The official Olympic sponsors are divided into three tiers:  Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

Customized GLM Ambush Marketing Rankings are released monthly up to and following London 2012.  The Ambush Marketing London 2012 report features dozens of charts representing the interrelationship of each company to the Olympic Brand, their competitors and their partners. In addition, the reports contain exclusive and individualized Narrative Tracker analyses, the most advanced trend tracking analytics available. For more information, individualized reports, or a monthly subscription, call +1.512.815.8836 or email info@LanguageMonitor.com

About Global Language Monitor:  ”We Tell You What the Web is Thinking”
Founded in Silicon Valley, Austin, Texas-based GLM collectively documents, analyzes and tracks trends worldwide, with a particular emphasis upon the English language.

GLM employs proprietary ‘algorithmic methodologies’ such as the NarrativeTracker for global Internet and social media analysis.  NarrativeTracker is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time.

NarrativeTracker analyzes the Internet, blogosphere, the top 175,000 print and electronic global media, as well as new media sources, as they emerge.  For more information, individualized reports, or a monthly subscription, call +1.512.815.8836 or email info@LanguageMonitor.com

Kate Middleton ‘Brand’ Tops London Olympics Sponsors in New Brand Affiliation Study

The Duchess Effect Meets the London Olympics

Kate previously helps London achieve Top Global Fashion Capital status

…  after toppling Lady Gaga for Top Fashion Buzzword

The Duchess
The Duchess

Austin, Texas. May 17, 2012 .  The Duchess Effect Meets the Summer Games, indeed.  According to the Global Language Monitor’s  London 2012 Ambush Marketing May 15 Update, even the Summer Games are encountering the Duchess Effect.  The GLM Brand Affiliation Index (BAI), when linked with London  2012, Kate Middleton had a closer brand affiliation that a number of top sponsors including Coke, Adidas, BA and Panasonic, among others.

This again demonstrates the power of the ‘Kate Middleton Brand’.  A Tier 1 Olympic sponsor pays about $160 million for the privilege, plus the attendant advertising fees promoting the relationship that can cost upwards of $500 million over the four-year arrangement.

This would suggest that the Kate Middleton Brand could be valued at nearly a billion dollars or more, just in relationship to Summer Games.

“This can be viewed as a two-edged sword for Sebastian Coe and the International Olympic Committee (IOC),” said Paul JJ Payack, president and chief word analyst for the Global Language Monitor.

“On the one hand, the Duchess of Cambridge and her husband, are Olympic Ambassadors; on the other hand the Kate Middleton ‘brand scores’ higher that nearly half the paying sponsors, such as, Coke, Adidas, and BA, among many others.”

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The official Olympic sponsors are divided into three tiers: Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

Earlier this year, the former Kate Middleton has already helped propel London to the Top Global Fashion Capital ranking for 2011 and was named the Top Fashion Buzzword for 2012 topping even Lady Gaga, the previous year’s winner.

The Official Olympic Mascots, Wenlock and Mandeville, fashioned from drops of steel, appear to pose little threat to Kate’s reign.

The London 2012 Mascots
The London 2012 Mascots

For these rankings, concluded on May 1, 2012, GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

GLM has been tracking the Olympics since the Athens Games in 2004 and ambush marketing since the Beijing Games in 2008.  For London 2012, GLM began tracking the three tiers of official sponsors since the third quarter of 2011.

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GLM also tracks the brand equity of the athletes before and during the Games.

.

About Global Language Monitor:  ”We Tell You What the Web is Thinking”

Customized GLM Ambush Marketing Rankings are released monthly up to and following London 2012.  The Ambush Marketing London 2012 May 15 Update report features dozens of charts representing the interrelationship of each company to the Olympic Brand, their competitors and their partners. In addition, the reports contain exclusive and individualized Narrative Tracker analyses, the most advanced trend tracking analytics available. For more information, individualized reports, or a monthly subscription, call +1.512.815.8836 or email info@LanguageMonitor.com.

Olympic Ambush Marketers Continue to Dominate London 2012

Nike over Adidas; BA Trails Three Competitors; Subway and Pizza Hut Top McDonald’s


Kate Middleton ‘Brand’ Tops Coke, Adidas, and BA

Austin, Texas. Weekend May 4-6, 2012.  Ambush Marketers continue to dominate the run-up to the London Summer Games.  In fact ‘non-affiliated marketers’ took 27 of the top 50 spots measuring effective brand activation by the Global Language Monitor’s Brand Affiliation Index (BAI).

This despite the recent tightening of the rules by the IOC,  The GLM BAI rankings are not simply a matter of pride or bragging rights but rather a battle for brand equity and the consumer’s mind and the billions of dollars committed to the IOC, which are primarily used to fund the Games.

.

“The Olympic movement it is not immune to the historic shifts in communications affecting all institutions worldwide,” said Paul JJ Payack, founding president of the Global Language Monitor. “The seemingly all-pervasive media ensure that the flow of information can be stopped neither by national boundaries nor institutional gatekeepers.   There is no reason to think that marketing activities are immune from such forces.  In fact, marketing has been one of the foremost purveyors of new media technology.”

For these rankings GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The GLM Brand Affiliation Index for this analysis, ranged from a high of 524.45 to a low of 1.49.  The higher the score, the closer the brand affiliation with an event.

GLM has been tracking ambush marketing at the Olympics since the Beijing Games in 2008.  For London 2012, GLM began the three tiers of official sponsors since the third quarter of 2011.  These results are based on a study concluded on May 1,  2012.

With its Branded Individual Index (BII) GLM also tracks the brand equity of the athletes before and during the Games.

The official Olympic sponsors are divided into three tiers:  Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

To schedule a confidential consultation, call +1.512.815.8836.

For these rankings, encompassing the first quarter of 2012, GLM measured the strength of the brand affiliation for each official Olympic sponsor against those of their primary non-affiliated competitors. Though ‘ambush marketing’ is well understood to mean an organization knowingly exploiting a brand affiliation with the Games without the benefit of official sponsorship.

All perceived Olympic affiliations according to their presence in the global media, and statistically linked to the London Games, qualify for GLM’s Ambush Marketing rankings.

The top findings include:

  1. McDonald’s is in a tough fight, ranking behind Subway and Pizza Hut, but beating KFC.
  2. Ambusher Nike leads Partner Adidas by a wide margin.
  3. British Airways trails ambushers Lufthansa, United and Air France in the rankings.
  4. Royal Philip outpaced ever-strong GE.
  5. P&G continues to crush ambush competitors as it did in Vancouver.
  6. Ambusher Ericsson Over Supporter Cisco by a 3:1 margin.

The Duchess Effect Meets the Summer Games

One interesting side note is that even the Summer Games are encountering the Duchess Effect.  The GLM BAI analysis showed that when linked with London  2012, Kate Middleton had a closer brand affiliation than a number of top sponsors including Coke, Adidas, BA and Panasonic, among others.

This again demonstrates the power of the ‘Kate Middleton Brand’.  A Tier 1 Olympic sponsor pays about $160 million for the privilege, plus the attendant advertising fees promoting the relationship that can cost upwards of $500 million over the four-year arrangement.  This would suggest that the Kate Middleton Brand could be valued at nearly a billion dollars or more, just in relationship to Summer Games.
..

The Top Ten Official Olympic Sponsors by BAI are listed below.

1 Arcelor Mittal Supporter
2 EDF energy Partner
3 BT Group Partner
4 Thomas Cook Supporter
5 UPS Supporter
6 Lloyds TSB Partner
7 Cadbury Supporter
8 BP Partner
9 P&G IOC
10 ATOS IOC

..

The Top Ten non-Olympic Affiliated Marketers by BAI are listed below.

1 Centrica AMB OP
2 Eon Energy UK AMB OP
3 Barclaycard AMB IOC
4 Schroders AMB OP
5 Royal Philips AMB IOC
6 EI DuPont AMB IOC
7 Kraft AMB SUP
8 Ericsson Comm AMB SUP
9 Subway AMB IOC
10 Lufthansa AMB OP

.

The Top Twenty Combined Olympic Sponsors and Non-Affiliated Marketers Ranked by BAI.

1 Arcelor Mittal Supporter
2 EDF energy Partner
3 BT Group Partner
4 Centrica AMB OP
5 Eon Energy UK AMB OP
6 Thomas Cook Supporter
7 Barclaycard AMB IOC
8 UPS Supporter
9 Schroders AMB OP
10 Lloyds TSB Partner
11 Cadbury Supporter
12 BP Partner
13 Royal Philips AMB IOC
14 P&G IOC
15 ATOS IOC
16 EI DuPont AMB IOC
17 Kraft AMB SUP
18 Ericsson Comm AMB SUP
19 Subway AMB IOC
20 Lufthansa AMB OP

.

The GLM Brand Affiliation Index for this analysis, ranged from a high of 524.45 to a low of 1.49.  The higher the score, the closer the brand affiliation with an event.

GLM has been tracking ambush marketing at the Olympics since the Beijing Games in 2008.  For London 2012, GLM began the three tiers of official sponsors since the third quarter of 2011.  These results are based on a study concluded on March 31,  2012.

With its Branded Individual Index (BII) GLM also tracks the brand equity of the athletes before and during the Games.

The official Olympic sponsors are divided into three tiers:  Worldwide Partners, Official Partners, and Official Supporters. GLM tracks over fifty non-affiliated companies that are direct competitors with the Official Olympic sponsors.

Customized GLM Ambush Marketing Rankings are released monthly up to and following London 2012.  The Ambush Marketing London 2012 report features dozens of charts representing the interrelationship of each company to the Olympic Brand, their competitors and their partners. In addition, the reports contain exclusive and individualized Narrative Tracker analyses, the most advanced trend tracking analytics available. For more information, individualized reports, or a monthly subscription, call +1.512.815.8836 or email info@LanguageMonitor.com

About Global Language Monitor:  ”We Tell You What the Web is Thinking”
Founded in Silicon Valley, Austin, Texas-based GLM collectively documents, analyzes and tracks trends worldwide, with a particular emphasis upon the English language.

GLM employs proprietary ‘algorithmic methodologies’ such as the NarrativeTracker for global Internet and social media analysis.  NarrativeTracker is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time.

NarrativeTracker analyzes the Internet, blogosphere, the top 175,000 print and electronic global media, as well as new media sources, as they emerge.  For more information, individualized reports, or a monthly subscription, call +1.512.815.8836 or email info@LanguageMonitor.com


TrendTopper MediaBuzz University Rankings for Spring/Summer 2012

Five Universities were added to the list on April 6th.

Below are the top 215 University and Master-degree granting institutions for Spring/Summer 2012 ranked by their Internet Brand Equity as determined by GLM’s analytical methodologies.

 

The Top 215 Universities by Internet MediaBuzz for Spring/Summer 2012

Rank / University

1 Massachusetts Institute of Technology
2 Harvard University
3 University of Chicago
4 Columbia University
5 University of Wisconsin—Madison
6 Cornell University
7 University of California—Los Angeles
8 Stanford University
9 Yale University
10 University of Texas—Austin
11 University of Washington
12 University of Pennsylvania
13 University of Michigan—Ann Arbor
14 University of California–Berkeley
15 Princeton University
16 Ohio State University—Columbus
17 University of California — Davis
18 Indiana University—Bloomington
19 Virginia Tech
20 New York University
21 Duke University
22 University of California—San Diego
23 Georgia Institute of Technology
24 Johns Hopkins University
25 University of Virginia
26 Georgetown University
27 Boston College
28 University of Georgia
29 University of North Carolina—Chapel Hill
30 Boston University
31 George Washington University
32 Northwestern University
33 University of Southern California
34 University of Pittsburgh
35 University of Illinois—Urbana – Champaign
36 University of Minnesota
37 Brown University
38 University of Miami
39 University of Phoenix
40 University of California—Santa Barbara
41 Michigan State University
42 California Institute of Technology
43 Purdue University
44 University of California—Irvine
45 University of Iowa
46 Carnegie Mellon University
47 Vanderbilt University
48 Texas A&M University
49 University of Maryland—College Park
50 Syracuse University
51 Pennsylvania State University
52 University of Rochester
53 University of California—Santa Cruz
54 University of Notre Dame
55 University of Missouri—Columbia
56 University of California—Riverside
57 Iowa State University
58 Rutgers, the State University of NJ
59 University of Colorado—Boulder
60 Emory University
61 University of Oregon
62 University of Florida
63 University of Massachusetts—Amherst
64 Brigham Young University—Provo
65 Auburn University
66 University of Delaware
67 Washington University in St. Louis
68 Case Western Reserve University
69 University of Kentucky
70 University of Tennessee
71 University of South Carolina—Columbia
72 Tufts University
73 Rice University
74 Dartmouth College
75 Baylor University
76 Northeastern University
77 University of Connecticut
78 Wake Forest University
79 University of Kansas
80 Missouri U. of Science and Technology
81 University of Arizona
82 North Carolina State University—Raleigh
83 University of Vermont
84 University of Oklahoma
85 Fordham University
86 Arizona State University
87 Tuskegee University
88 Tulane University
89 Southern Methodist University
90 Howard University
91 Villanova University
92 Xavier University
93 Loyola University, Chicago
94 Lehigh University
95 Miami University—Ohio
96 Drexel University
97 University of Denver
98 Marquette University
99 College of William and Mary
100 Rensselaer Polytechnic Institute
101 Texas Christian University
102 Brandeis University
103 University of Dayton
104 James Madison University
105 DePaul University
106 Washington State University
107 Santa Clara University
108 Colorado State University
109 University of New Hampshire
110 Kansas State University
111 American University
112 Rochester Inst. of Technology
113 Truman State University
114 University of Alabama
115 University of Arkansas
116 St. Mary’s College of California
117 University of San Diego
118 Liberty University
119 Hofstra University
120 Catholic University of America
121 SUNY—Stony Brook
122 St Louis University
123 CUNY-Queens
124 Worcester Polytechnic Institute
125 St. Catherine University
126 Creighton University
127 Illinois Institute of Technology
128 Towson University
129 Californis State U — Long Beach
130 Kaplan University
131 Providence College
132 Pepperdine University
133 Yeshiva University
134 Drake University
135 Butler University
136 St. Joseph’s University
137 Texas State U — San Marcos
138 Loyola University New Orleans
139 CUNY-Brooklyn
140 University of the Pacific
141 Clemson University
142 Gonzaga University
143 CUNY-Hunter College
144 CUNY-Baruch
145 Walden University
146 Seattle University
147 Ithaca College
148 St Johns University NY
149 Montclair State University
150 Binghamton– SUNY
151 Clark University
152 Capella University
153 Stevens Institute of Technology
154 Emerson College
155 Colorado School of Mines
156 Chapman University
157 University of Tulsa
158 Loyola Marymount University
159 Loyola College Maryland
160 Quinnipiac University
161 University of Redlands
162 New Jersey Institute of Technology
163 Manhattan College
164 Rose-Hulman Institute of Technology
165 Mills College
166 Elon University
167 Bradley University
168 Embry-Riddle Aeronautical U.
169 John Carroll University
170 Stetson University
171 CUNY-City College
172 The Citadel
173 Bentley University
174 University at Buffalo—SUNY
175 Abilene Christian University
176 Valparaiso University
177 Cal Poly—San Luis Obispo
178 Clarkson University
179 Fairfield University
180 University of San Francisco
181 Rider University
182 Morgan State University
183 Iona College
184 University of Scranton
185 Michigan Technological University
186 Xavier University of Louisiana
187 Simmons College
188 Sacred Heart University
189 Western Governors University
190 University of Dallas
191 Springfield College
192 Oral Roberts University
193 St. Mary’s University of San Antonio
194 Ramapo College
195 College of Charleston
196 University of Mary Hardin-Baylor
197 Evergreen State
198 Florida A&M University
199 Wagner College
200 University of Portland
201 Alfred University
202 St Edward’s University
203 Rollins College
204 Baldwin – Wallace College
205 Dillard University (LA)
206 Rowan University
207 University of Mary Washington
208 LaSalle University
209 Manhattanville College
210 University of Northern Iowa
211 St. Bonaventure University
212 Hamline University
213 Hood College
214 Whitworth University
215 Augsburg College


The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.

Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings.  Also incorporated into the rankings are ‘for profit” (University of Phoenix) and online institutions, such as Capella and Walden.  This is to provide true comparisons between and among the various types of post-secondary institutions now available to the discerning educational consumers. The full rankings  include positive or negative movement, and MediaBuzz Velocity and Momentum that reveal how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other competitors.

Methodology

The  TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.

TrendTopper MediaBuzz utilizes a  mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge.  The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.

What Others are Saying:

Colleges, Ranked by ‘Media Buzz’

By Eric Hoover

A savvy enrollment manager once told me that a crucial part of his job was getting his college’s name in newspapers and magazines. After all, he said, the more people see an institution’s name, the more familiar it becomes, and the more attractive it seems to prospective students.

He was describing “buzz,” something most colleges crave. In case you didn’t know, the Global Language Monitor will measure it for you.

 

TrendTopper MediaBuzz College Rankings Spring/Summer 2012

Below are the top 200 Liberal Arts and Colleges focusing on baccalaureate  instruction for Spring/Summer 2012 ranked by their Internet Brand Equity as determined by GLM’s analytical methodologies.

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The Top Colleges by Internet MediaBuzz for Spring/Summer 2012

Rank / College

2012 Top Colleges
1 University of Richmond
2 Williams College
3 Smith College
4 Bucknell University
5 Union College
6 Amherst College
7 Colorado College
8 Oberlin College
9 The Cooper Union
10 Pratt Institute
11 Colgate University
12 Wellesley College
13 Occidental College
14 Middlebury College
15 The Juilliard School
16 Davidson College
17 School of the Art Institute of Chicago
18 Pomona College
19 United States Military Academy
20 Vassar College
21 Emerson College
22 Bowdoin College
23 Carleton College
24 United States Naval Academy
25 Hamilton College
26 Swarthmore College
27 Babson College
28 Barnard College
29 Trinity College CT
30 Lafayette College
31 Fashion Institute of Technology
32 School of Visual Arts
33 Claremont McKenna College
34 Wesleyan University
35 United States Air Force Academy
36 Virginia Military Institute
37 Rhode Island School of Design
38 St. Mary-of-the-Woods College IN
39 Guilford College
40 Reed College
41 Morehouse College
42 Bryn Mawr College
43 Bard College
44 Connecticut College
45 Concordia University Texas
46 Lawrence University
47 Southwestern University
48 Hampshire College
49 Ohio Wesleyan University
50 College of the Holy Cross
51 Mount Holyoke College
52 Gustavus Adolphus
53 Haverford College
54 Colby College
55 SUNY—Purchase
56 Dickinson College
57 Macalester College
58 Furman University
59 Drew University
60 Calvin College
61 Kenyon College
62 Minneapolis College of Art and Design
63 Washington and Lee University
64 St Lawrence University
65 Bentley College
66 Augustana College IL
67 DePauw University
68 Hobart William Smith College
69 Bates College
70 SUNY College of Technology, Alfred
71 Gettysburg College
72 Siena College
73 Harvey Mudd College
74 Simmons College
75 US Coast Guard Academy
76 Bethune-Cookman University FL
77 Skidmore College
78 St Olaf College
79 Denison University
80 Presbyterian College
81 Willamette University
82 Knox College
83 Spelman College (GA)
84 Milwaukee School of Engineering
85 Scripps College
86 Grinnell College
87 Bethel College IN
88 Augustana College SD
89 Ohio Northern University
90 Messiah College
91 Erskine College
92 Transylvania University KY
93 Sarah Lawrence College
94 Beloit College
95 Roger Williams University
96 Fisk University
97 University of Puget Sound
98 Hillsdale College
99 Alfred University
100 Randolph College (Macon) VA
101 St. Michael’s College
102 University of the Arts PA
103 Wheaton College IL
104 Centre College
105 High Point University
106 Whitman College
107 Cornell College
108 Illinois Wesleyan University
109 Muhlenberg College
110 College of St. Benedict/St John University
111 Trinity Washington University
112 San Francisco Art Institute
113 Allegheny College
114 Goucher College
115 Baldwin – Wallace College
116 Albion College
117 Florida Southern College
118 Flagler College FL
119 California Institution of the Arts
120 Wabash College
121 Rowan University
122 Pitzer College
123 Kalamazoo College
124 Wittenberg University
125 Linfield College
126 Rhodes College
127 Ursinus College
128 Earlham College
129 Wofford College
130 Hampden – Sydney College
131 Stonehill College
132 Marietta College OH
133 Coe College
134 Moravian College
135 Buena Vista University IA
136 Oklahoma Baptist College
137 Lake Forest College
138 St. John’s College MD
139 Corcoran College of Art and Design
140 Bennington College
141 Agnes Scott College
142 Lenoir-Rhyne University SC
143 Sewanee—University of the South
144 Ripon College
145 Birmingham Southern College
146 California College of the Arts
147 Elmira College
148 Loras College IA
149 Carthage College
150 Adrian College
151 Wheaton College MA
152 Susquehanna University
153 Boston Conservatory
154 Berklee College of Music
155 Endicott College
156 Cleveland Institute of Music
157 Lebanon Valley College
158 Hendrix College
159 St Mary’s College IN
160 Hanover College, IN
161 University of the Ozarks AR
162 Olin College
163 Juniata College
164 Hartwick College
165 Elizabethtown College
166 US Merchant Marine Academy
167 University of North Carolina School of the Arts
168 Westminster College PA
169 SUNY—Geneseo
170 Millsaps College
171 Franklin and Marshall College
172 United States Coast Guard Academy
173 South Dakota School of Mines
174 San Francisco Conservatory of Music
175 Lewis and Clark College
176 Berea College
177 Hood College
178 Morningside College IA
179 Sweet Briar College
180 New England Conservatory of Music
181 McMurry University TX
182 Westmont College
183 Curtis Institute of Music
184 College of New Jersey
185 Hollins University VA
186 University of Minnesota Morris
187 St Michael’s College
188 Ouachita Baptist University
189 Elizabeth City State University
190 Simon’s Rock College
191 St. John’s College NM
192 New College of Florida
193 Berry College
194 Howard Payne University TX
195 Eugene Lang College of New School U.
196 Austin College
197 United States Merchant Marine Academy
198 Washington and Jefferson College
199 LeGrange University
200 College of Wooster

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The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.

Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings.  Also incorporated into the rankings are ‘for profit” (University of Phoenix) and online institutions, such as Capella and Walden.  This is to provide true comparisons between and among the various types of post-secondary institutions now available to the discerning educational consumers. The full rankings  include positive or negative movement, and MediaBuzz Velocity and Momentum that reveal how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other competitors.

Methodology

The  TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.

TrendTopper MediaBuzz utilizes a  mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge.  The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.

 

What Others are Saying:

Colleges, Ranked by ‘Media Buzz’

By Eric Hoover

A savvy enrollment manager once told me that a crucial part of his job was getting his college’s name in newspapers and magazines. After all, he said, the more people see an institution’s name, the more familiar it becomes, and the more attractive it seems to prospective students.

He was describing “buzz,” something most colleges crave. In case you didn’t know, the Global Language Monitor will measure it for you.

The  Summer / Spring 2012 Edition now includes over 400 schools, including specialty, Art, Design, Music, online, and for-profit institutions.  It  includes positive or negative movement vs the competition.  It also ranks school by MediaBuzz Velocity and Momentum that tells how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other colleges.

Top Tech Buzzwords Everyone Uses but Don’t Quite Understand (2012)

‘Big Data’ and ‘The Cloud’ are the Most Confusing Tech Buzzwords of the Decade (thus far)

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SOA continues its reign as most confusing acronym

 

For the 2013 Update, go here!


Austin, Texas, March 15, 2012 — ’Big Data’ and ‘The Cloud’ are the Most Confusing Tech Buzzwords of the Decade (thus far) according to the  The Global Language Monitor.  Topping the list for 2012 are:  Big Data, the Cloud, The Next Big Thing, Social Discovery, Web 2.0 (3.0, and so on).  Solid State, CERN, Solar Max, De-dupe, 3G/4G/5G, and SoLoMo.

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Continuing as the most confusing  acronym now of the century:  SOA.
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GLM releases its Most Confusing Tech Buzzwords list annually in conjunction with Austin’s SXSW Interactive conference, which ends March 20th.
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“High tech terms have long spilled into popular culture and this is nowhere more evident that at SXSW where the digital world intersects with those of music and the movies,” said Paul JJ Payack, president of the Global Language Monitor.   ”To a large and growing extent, high tech buzzwords are fueling the growth of English, which now serves as the Earth’s means of global communication.”

“SXSW can best be described as a weird mash-up of Cannes, COMDEX, and Woodstock.  If creative ideas don’t mix here, it’s just not going to happen.

The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, as well as accessing proprietary databases.  The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity.
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The Most Confusing High Tech Buzzwords of the of the Second Decade of the 21st century, thus far (2010, 2011 & 2012) with commentary follow:
  1. Big Data — Big Data is the biggest buzzword.  It has been called the key to new waves of productivity growth, essential to the US place in global economics, and more.  Now if only we could agree on exactly what this means and how we get there.  (By the way, consider yottabytes: a quadrillion gigabytes.  Hint:  Just think a lotta bytes.)
  2. ‘The Cloud — The Cloud, in various manifestations has been ranked No. 1 for 2008, No, 4 overall for the decade, and now as No. 2 for 2012.   Still all very nebulous.
  3. The Next Big Thing — A cliche rendered nearly meaningless by the innumerable daily claims made by VCs, entrepreneurs, college drop-outs, etc.  Actually, you can count the history of next big things on your fingers, and possibly toes.
  4. Social Discovery — Webster’s 1910 definition. “Consisting in union of mutual converse,” might be an excellent corporate strategy.
  5. Web 2.0 (3.0, and so on) — Ranked as the 1,000,000th English-language word in 2009, it just keeps morphing along.
  6. Solid State —  As in Solid State Disks (SSDs).  Remember ‘solid-state’ televisions switched from vacuum tubes (Paleozoic)? How about LED watches from the ’80s (Mesozoic)?  Today, it’s all-about Solid State Disks.
  7. CERN — You might want to understand the acronym before the Earth is swallowed up the ‘mini’ black hole it just might create .  (The European Organization for Nuclear Research)
  8. Solar Max — In the 1850s telegraph wires melted.  Best not to shuck off the hype here.
  9. De-dupe — First we dupe, then we de-dupe; Flash forward to 2014:  Re-duping!  Ah, the next big thing!
  10. 3G/4G/5G — One of the benefits of having an open, open standard (AKA, no standard). Anybody can claim to lead as the (Generation) ‘standard’ expands into meaningless.
  11. SoLoMo — This is not an oh-so-trendy neighborhood like Soho or Dumbo, at least not in the sense of brick-and-mortar.  This is the convergence of Social, Local, and Mobile. The Talk of the Town at SXSWi this week in Austin.
The Most Confusing Tech Acronym of 2012:  SOA (Solutions Oriented Architecture), continuing its Most Confusing Tech Acronym of the Decade reign.  Not only is there an highly popular SOA for Dummies edition but Google Books list 47,300 editions that explicate upon the subject.
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For reference, here is the  first decade (2000-2009) of the 21st century.
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The Most Confusing High Tech Buzzwords of the first decade (2000-2009) of the 21st century with Commentary follow:
  1. HTTP — HyperText Transfer Protocol is used for HTML (HyperText Markup Language) files. Not to be confused with text on too much Starbucks.
  2. Flash — As in Flash Memory.  “Flash’  is easier to say than “ I brought the report on my EEPROM chip with a thin oxide layer separating a floating gate and control gate utilizing Fowler-Nordheim electron tunneling”.
  3. God Particle – The Higgs boson, thought to account for mass.  The God Particle has eluded discovery since its existence was first postulated some thirty years ago.
  4. Cloud Computing – Distributing or accessing programs and services across the Internet. (The Internet is represented as a cloud.)
  5. Plasma (as in plasma TV) — Refers less often to blood products than to a kind of television screen technology that uses matrix of gas plasma cells, which are charged by differing  electrical voltages to create an image.
  6. IPOD – What the Alpha Whale calls his personal pod.  Actually, Apple maintains that the idea of the iPod was from the film 2001: A Space Odyssey.  The origin of the word IPAD is a completely different story.
  7. Megapixel – Either a really large picture element (pixel) or a whole mess of pixels.  Actually, one million pixels (that’s a lotta pixels) OK, what’s a pixel? Computer-ese for picture element.
  8. Nano – Widely used to describe anything  small as in nanotechnology.   Like the word ‘mini’ which originally referred to the red hues in Italian miniature paintings, the word nano- is ultimately derived from the ancient Greek word for ‘dwarf’.
  9. Resonate – Not the tendency of a system to oscillate at maximum amplitude, but the ability to relate to (or resonate with) a customer’s desires.
  10. Virtualization – Around since dinosaurs walked the planet (the late ‘70s) virtualization now applies to everything from infrastructures to I/O.
  11. Solution — Ever popular yet still an amorphous description of high tech packages of hardware, software and service
  12. Cookie — Without cookies with their ‘persistent state’ management mechanism the web as we know it, would cease to exist.
  13. Robust — No one quite knows what it means, but it’s good for your product to demonstrate robustness
  14. Emoticon   A smiley with an emotional component (from emotional icon).  Now, what’s a smiley? :’)
  15. De-duping – Shorthand for de-duplication, that is, removing redundant data from a system.
  16. Green washing – Repositioning your product so that its shortfalls are now positioned as environmental benefits:  Not enough power?  Just re-position as energy-saving.
  17. Buzzword Compliant — To include the latest buzzwords in literature about a product or service in order to make it ‘resonate’ with the customer.
  18. Petaflop — A thousand trillion (or quadrillion) floating point operations per second   Often mistaken as a comment on a failed program by an animal rights’ group.
  19. Hadron – A particle made of quarks bound together by the strong force; they are either mesons (made of one quark and one anti-quark) or baryons (made of three quarks).
  20. Large Hadron Collider – The ‘atom smasher’ located underground outside Geneva.  Primarily built to re-create the conditions of creation, 1 trillionth of a second after the Big Bang.

‘Silence’ is the Top HollyWord of 2011

Ceremony generates Jolie Leg Internet Meme (i-Meme)

9th Annual Global Survey by the Global Language Monitor

Austin, Texas, March 6, 2012. (Update)  ‘Silence’ is the Top HollyWord of 2011 according the ninth annual global analysis by the Global Language Monitor.   ‘Silence’ encompassing  silent movies, the silence of dead and dying loved-ones, the deadly silence of the battlefield before an attack – as well as the deafening silence of historically anemic 2011 box office and attendance figures.

Silence’ topped  Mai Oui!  Iconic, Transformations, and Separateness for the top honors, while Domestics, Dramedy, Bathroom Humor, Why, and Muppets rounded out the top ten.

“In 2011 Hollywood had a full slate of award-worthy films as reflected by this year’s Oscar winners,” said Paul JJ Payack, president and chief word analyst for the Global Language Monitor, “The films reflected a deeper exploration into the human experience as reflected in a silent movie, various encounters in and around Paris, death, dying, separation and rebirth”.

Each year, GLM announces the Top HollyWords following the Oscar ceremony.  The 84rd Annual Academy Awards ceremony, hosted by Billy Crystal was held last Sunday at the Hollywood and Highland Center in Los Angeles.

The Top Hollywords of the 2011 season with the largest impact on the English language with commentary follow.

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Rank / Word or Phrase / Commentary
  1. Silence – Silent movies, (the Artist), a wife’s silence (Descendants), a father’s silence (Extremely Loud), the deadly silence among the trenches of WWI (Warhorse) but most all silence at the box office, with the lowest attendance since the 1995.
  2. Mai oui! – A big year for the City of Light and France:  Hugo, Midnight in Paris, TinTin (which first appeared as a comic in French), Warhorse, and, of course, the irrepressible Jean Dujardin .
  3. Iconic – (My Week with Marilyn) – Michelle Williams helps us better understand how this shy, frail woman become the iconic image of a very complicated time.
  4. Transformations (Iron Lady and Albert Nobbs) – In a year with a plethora of visual effects, none were more startling than those of Meryl Streep and Glenn Close.
  5. Separateness (A Separation) – The Iranian film about divorce that demonstrates the common threads that binds humanity together.
  6. Domestics (The Help) – ‘Domestic Servants’ was the actual term with an emphasis, of course, on the servant.
  7. Dramedy  (The Descendants) – Dramedy, a comedy within the structural framework of a drama, a staple of sitcoms, successfully made the leap to the silver screen.
  8. Bathroom Humor (Bridesmaids) – The women strive to both out-gross and gross-out their male competition.
  9. Why?  (The Tree of Life) — Why all the oil-spinning emulsions when images from the Hubble have been seared into our consciousness?
  10. Muppets (The Muppets) – A new generation is introduced to Jim Henson’s family friendly varmints.

Bonus:  Ides (Ides of March) – There’s really nothing very special about the Ides of March.  In the Roman calendar, every month had its ides.

GLM used NarrativeTracker 2.0 for this analysis.  NT2.0 is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media, as well as new media sources, as they emerge.
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Previous Top HollyWord Winners include:
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2010       Grit:  firmness, pluck, gritty, stubborn, indomitable spirit, courageous, and brave perseverance.
2009       ‘Pandora’ from Avatar
2008       “Jai Ho!” Literally ‘Let there be Victory’ in Hindi from Slumdog Millionaire
2007      “Call it, Friendo,” from No Country for Old Men
2006       “High Five!!! It’s sexy time!”  from Borat!
2005       ‘Brokeback’ from Brokeback Mountain
2004      “Pinot” from Sideways
2003      ‘Wardrobe malfunction’ from Super Bowl XXXVIII

Angelina Jolie Leg Meme Now Largest Ever Measured

Angelina Jolie Meme Measures ‘Super-Colossal’ on GLM Scale
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Ignition
Ignition

Austin, Texas, March 5, 2012. (Update) The Internet Meme ignited when Angelina Jolie took a dramatic stance revealing her famously long (and notoriously thin) right leg at last week’s Oscar ceremony was the largest I-Meme ever recorded as measured by the  Global Language Monitor.  The ‘Jolie Leg’ meme registered  at Level 4 (out of 5) on the GLM Internet Meme Intensity Index  (IMII).

“Internet Memes can best be conceived as thoughts or ideas rather than words, since they can and often do encompass sounds, photos, and text.   They are propagated through every imaginable form of electronic communications, eventually surfacing in the traditional print and electronic media.  They are  propagated globally in a matter of minutes or hours, or days,” said Paul JJ Payack, GLM’s president and chief word analyst.
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The ‘Jolie Leg’ meme differs from the ‘Lin-sanity’ frenzy, because Lin-sanity is sustained though the invention of clever neologisms involving his name, and not necessarily the other attributes of a fully formed I-Meme.
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The life cycle of an I-Meme typically  follows four stages:
  • Ignition
  • Verification
  • Launch
  • Propagation
Verification
Verification
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The Jolie-Leg meme was ignited with Jolie taking her theatrical stance.
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It was then verified (did she really do what I think she did?) shortly thereafter when Descendants’ Oscar-winning writer, Jim Rush executed a remarkable facsimile of the Jolie pose.
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The I-Meme was launched with the appearance of thousands of rapidly evolving images, exemplified by Lady Liberty baring her leg in New York Harbor.
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It then began its rapid and continuing propagation into popular culture.
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GLM measured the intensity of the new Internet Meme at Level Four on its five-level Internet-Meme Intensity Index (IMII).
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Launch
Launch

We find it Ironic that ‘Silence’ was the Top HollyWord of 2011 according the ninth annual analysis by the Global Language Monitor.

Yet Angelina Jolie’s dramatic leg pose generated the massive Internet Meme, was anything but silent.
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For information on GLM’s Internet Meme Tracking Services and the Internet Meme Intensity Index, call 1.512.815.8836

Trending Top Words of 2012: End-of-World stories, Kate, China, CERN, the Olympics

Global Language Monitor’s Top Words of 2012 projections from current word trends

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AUSTIN, Texas December 26, 2011 – Trending 2012:  Multiple End-of-World scenarios, Kate, China, CERN, the Olympics, The US Elections will dominate word creation and usage in the English language in 2012.

This is according to current word trends in global English being tracked by the Global Language Monitor. Last month, Austin, Texas-based Global Language Monitor had announced that ‘Occupy’ was the Top Word, ‘Arab Spring’ the Top Phrase and ‘Steve Jobs’ the Top Name of 2011 in its twelfth annual global survey of the English language.

To see the final list Top Words of 2012, go here.

 

The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2012 estimate).
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The Projected Top Words of 2012
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1.  Kate — There are seven billion humans on the planet but sometimes it seems that it’s all about Kate, the Duchess of Cambridge, the former Kate Middleton in terms of fashion, celebrity, and the royal line.
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2.  Olympiad — The Greeks measured time by the four-year interval between the Games.  Moderns measure it by medal counts, rights fees and billions of eyeballs.
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3.  Middle Kingdom – There is little indication that China’s continuing economic surge will fade from the global media spotlight –or abate.
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4.  Bak’tun — A cycle of  144,000 days in the Maya ‘Long Count’ Calendar. This bak’tun ends on December 21, 2012, also being called the Mayan Apocalypse.  (Actually Maya ‘long-count’ calendars stretch hundreds of millions of years into the future, December 21st merely marks the beginning of a new cycle.)
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5.  Solar max —  The peak of the 11-year sunspot cycle;  in 1854 solar storms melted telegraph wires; what’s in store for our all-pervasive electronic infrastructure?
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6.  The Election —  No Obama-mania this time around, more of an Obama-ennui for the November 6 elections.
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8.  Rogue nukes —  Iran and North Korea will be the focus of attention here.
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9.  CERN — Neutrons traveling faster than light?  The ‘God Particle’? The world ending in a mini-black hole? All these somehow revolve around CERN (The European Center for Nuclear Research). One CERN scientist calculated that the chance of a mini-Black Hole swallowing the Earth is less than 1 in 50,000,000.  Somewhat comforting until you realize this is about ten times more likely than winning a national lottery.)
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10.  Global Warming — The earth has been warming since New York was covered under a mountain of ice; what makes 2012 any different?
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11.  Near-Earth Asteroid —  Yet another year, another asteroid, another near-miss. (However, one does strike the Earth every one hundred million years or so.)
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GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time.
NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media, as well as new social media sources as they emerge.

“The year 2012 looks to be a vibrant year for the English language with word creation again driven by events both scheduled and unanticipated. Typically there is an ‘end-of-the-world’ scenario every few years that impacts the English language. This year we will see no fewer than three, including the Maya Apocalypse and the Solar Max,” said Paul JJ Payack, President and Chief Word Analyst of GLM.

”Catherine, the Duchess of Cambridge, will compete with the London Olympics, the economic surge of China, various activities involving the CERN atom smasher, and the US presidential election for Top Word honors, though we always allow for word creation generated from unexpected events such as Hurricane Katrina in 2005 or the Japanese ‘triple disaster’ of 2011.”

Rank / Word / Comments

7.  Deficit — Looks like deficit-spending will plague Western democracies for at least the next decade.

12.  Europe — United, breaking apart, saving the Euro, abandoning the Euro, with the UK again as an ‘interested onlooker’.  Plus ça change, plus c’est la même chose.

Bonus Phrase:   The successor term for ‘Arab Spring’, whatever that might be.

Top Words of 2011, ‘Occupy’ is 2011 Word of the Year

Occupy is the Top Word of the Year,

Arab Spring is the Top Phrase of the Year and

Steve Jobs is the Top Name of the Year

Global Language Monitor’s 12th Annual Survey of Global English

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AUSTIN, Texas  December 6, 2011 (Updated from November 10) — The Global Language Monitor has announced that ‘Occupy’ is the Top Word, ‘Arab Spring’ the Top Phrase and ‘Steve Jobs’ the Top Name of 2011 in its annual global survey of the English language. Occupy was followed by deficit, fracking, drone, and non-veg. Kummerspeck, haboob, 3Q, Trustafarians, and (the other) 99 rounded out the Top 10.

“Our selections this year, to a large extent, reflect the ongoing political and economic uncertainty that seems to be affecting much of the developed world – with notable exceptions such as the Royal wedding and the continuing rise of China ,” said Paul JJ Payack, President of the Global Language Monitor.

“Our top words, phrases and names this year come from five continents… confirmation of the ever-expanding influence of the English language.

“The words are culled from throughout the English-speaking world, which now numbers more than 1.58 billion speakers. The Global Language Monitor’s Word of the Year rankings are based upon actual word usage in the English speaking world.

“In global English, words are not bestowed upon, agreed upon, or voted upon by cultural or academic elites but, rather, words are defined from the bottom up, that is, by the people themselves — and this is true whether in the East End of London, or south-central LA, the projects in Brooklyn, the slums of Kingston, the call centers of Mumbai, the streets of Singapore, the text messages out of Shanghai, or the fashion districts of Sydney.”

GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media, as well as new social media sources.

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See the Photo Essay from the Toronto Star

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BBC Magazine: The rich: Exactly what does that mean?

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.2011, l’année Steve Jobs?

(Time Person of the Year?)



Nunberg also selects ‘occupy’ as the 2011 Word of the Year

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The Top Words of 2011

Rank / Word / Comments

1. Occupy – ‘Occupy’ has risen to pre-eminence through Occupy Movement, the occupation of Iraq, and the so-called ‘Occupied Territories’.   (Also named by NPR and Time.)

2. Deficit – Growing and possibly intractable problem for the economies of the developed world.

3. Fracking – Hydraulic fracturing is a controversial method for extracting fossil fuels from hitherto unreachable deposits.

4. Drone – The ever increasing number of remotely piloted aircraft used for reconnaissance and attack purposes.

5. Non-veg – A meal served with meat, originally from India, now catching on worldwide.

6. Kummerspeck – From the German seeing wider acceptance in the English, excess weight gained from emotional overeating (grief bacon).

See the Photo Essay from The Stylist (UK)

7. Haboob – A name imported from the Arabic for massive sandstorms in the American Southwest.

8. 3Q – Near universal term for ‘thank you’ now earning additional status after being banned from official Chinese dictionaries. Another example of the ever- increasing mixing of numbers and letters to form words.

9. Trustafarians – Well-to-do youth (trust-funders) living a faux-Bohemian life style, now associated with the London Riots.

10. (The Other) 99 – Referring to the majority of those living in Western Democracies who are left out of the dramatic rise in earnings associated with “the Top 1%”.

The Top Phrases of 2011

Rank / Phrase / Comment

1. Arab Spring – The series of uprisings, social protests, and rebellions occurring among many nations of the Arab World beginning this spring.

2. Royal Wedding – The wedding of the former Kate Middleton and heir-to-the-British-Throne, Prince William that captivated millions around the world.

3. Anger and Rage – Characterizations of the global electorate by the pundits, though closer analyses has revealed more frustration than anger and more disappointment than rage.

4. Climate Change – No. 1 phrase for the first decade of the 21st century; still resonates into its second decade.

5. The Great Recession – Though officially over, the media term most frequently used to describe the on-going global economic restructuring.

6. Tahrir Square – The scene of the ‘25th of January’ demonstrations in Cairo against Hosni Mubarak.

7. Linear No Threshold (LNT) – The methodology to calculate risk from exposure to radioactive elements from the Fukushima Daiiachi disaster.

8. Bunga Bunga – Re-emerged in the language through ‘bunga-bunga’ parties hosted by Italian Prime Minister Silvio Berlusconi.

9. ‘How’s that working out for you?’ – The New York Times credits Sarah Palin, but it predates her use of the phrase by several decades.

10. “Make no mistake about it!” – President Obama has repeated the phrase thousands of times since his 2008 election.

The Top Names of 2011

Rank / Name / Comments

1. Steve Jobs – The citations for Steve Jobs topped those for No. 2 (Osama bin-Laden and Seal Team 6) by more than 30%.

2. Osama bin-Laden & Seal Team 6 – Who changed the world more? Al-Qaeda or Steve Jobs?

3. Fukushima – The epicenter of the Japanese Triple Disaster (earthquake, tsunami, and nuclear meltdown).

4. Mohamed Bouazizi – the Tunisian fruit vendor who set himself afire and became the symbol of Tunisian resistance – and the Arab Spring.

5. Chinese Paramount Leader Hu Jintao – The Rise of the Tiger being a primary cause of the Global Economic Restructuring.

6. Kate Middleton – She captivated the world with her elegance and style and continues to do so as the Duchess of Cambridge.

7. Muammar Gaddafi – Libyan strongman toppled in the recent insurrection.

8. President Obama – Hope and Change retreat further into the history books; the game plan is now for survival.

9. PIIGS – The nations of Portugal, Ireland, Italy Greece and Spain taken together for their untenable deficits possibly affecting the economic health of the Eurozone.

10. Yaroslavl Lokomotiv – The ill-fated elite Russian hockey team that was virtually wiped out in the crash of a three-engine Yak-42.

Top Words of the Decade

The Top Words of the Decade  Global Warming, 9/11, and Obama outdistanced Bailout, Evacuee, and Derivative; Google, Surge, Chinglish, and Tsunami followed. Climate Change was top phrase; Heroes was the top name.

Previous Words of the Year include:

2010:
Top Words: No. 1 Spillcam, No. 2 Vuvuzela, No. 3 The Narrative
Top Phrases: No. 1 Anger and Rage, No. 2 Climate Change, No. 3 The Great Recession
Top Names: No. 1 Hu Jintao, paramount leader of China, No. 2 iPad, No. 3 Barack Obama

2009:
Top Words: No. 1 Twitter, No. 2 Obama-, No. 3 H1N1
Top Phrases: No. 1 King of Pop, No. 2 Obama-mania, No. 3 Climate Change
Top Names: No. 1 Obama, No. 2 Michael Jackson, No. 3 Mobama

2008:
Top Words: No. 1 Change, No. 2 Bailout, No. 3 Obama-mania
Top Phrases: No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”
Top Names: No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps

2007:

Top Words: No. 1 Hybrid (representing all things green), No. 2: Surge
Top Phrase: Climate Change
Top Name: Al Gore

2006:
Top Word: Sustainable
Top Phrase: Stay the Course
Top Name: Dafur

2005:
Top Words: No. 1, Refugee No. 2: Tsunami No. 3: Katrina
Top Phrase: Outside the Mainstream
Top Name: (acts of ) God

2004:
Top Word: Incivility (for inCivil War)
Top Phrase: Red States/Blue States No. 2: Rush to War
Top Name: Dubya/Rove

2003:
Top Word: Embedded
Top Phrase: Shock and Awe, No. 2: Rush to War
Top Name: Saddam Hussein, No. 2 Dubya

2002:

Top Word: Misunderestimate

Top Phrase: Threat Fatigue
Top Name: W (Dubya)

2001:
Top Word: Ground Zero
Top Phrase: ‘Lets Roll’
Top Name: The Heros

2000:
Top Word: Chad
Top Phrase: Dot.com
Top Name: W (Dubya)

About The Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.

Princess Kate Strikes Again — ‘Royal Wedding’ Top Television Word of the Year

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Eighth Annual Analysis of the Top Words from Television by the Global Language Monitor

Austin, Texas, September 20, 2011. The Global Language Monitor today announced that the ‘Royal Wedding’ of Kate Middleton and Prince William is the Top Television Word (or phrase) of the 2011 season. ‘Royal Wedding’ topped Charlie Sheen’s self-descriptive ‘Winner’ for the Top Spot. ‘Arab Spring’, ‘X-Factor’, and ‘Oprah’ rounded out the Top Five. ‘Fukashima,’ ’9/11′, ‘Obama-vision’, ’Chicago-style pols’ and ‘Zombies’ completed the Top Ten. Surprisingly the drama surrounding the killing of Osama bin Laden by Navy Seal Team 6 did not break into the No. 10.

“This apparently is shaping up to be the Year of Kate (Middleton). She has come to dominate the small screen through her engagement, her fashion choices and most of all her Royal Wedding,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. “Aside from the princess, this is the first time that ‘news’ has dominated the Top TeleWords of any given year. There are those who maintain that the pace of events is accelerating — and it does appear that social media is playing an ever-expanding role in that process.”

The awards are annually announced at the beginning of the fall television season in the US, traditionally opened with the 63rd Annual Emmy Awards. (Sunday, September 18th, 8:00 p.m. ET). This is the eighth annual analysis by the Austin-based Global Language Monitor.

The Top Telewords of the 2011 season with commentary follow:

1. Royal Wedding (Kate) — Kate reigns once more, this time on the small screen.

2. Winner (Charlie Sheen) – Winner, Tiger blood, goddesses … Fukashima was not the only meltdown on the world stage this year.

3. Arab Spring — The rolling unrest in the Middle East to some extent fueled by social media, such as Facebook and Twitter.

4. X-factor — In algebra, X is the unknown quantity or variable. In TV lingo it stands for Simon Cowell’s empire of dozens of X-factor shows around the globe.

5. Oprah – A name without precedent (or predecessor) rising to prominence because of Winfrey’s season-long farewell tour.

6. Fukashima – The epicenter for the Japanese Triple Disaster (tsunami, earthquake and nuclear meltdown).

7. 9/11 – The recent 10th year commemoration reminds that it is one of the handful of historical events whose date will actually ‘live in infamy’.

8. Obama-vision – The president’s appearances have turned increasingly more prosaic in the third year of his presidency.

9. Chicago-style politics (The Good Wife) – Rahm Emanuel vies with the Good Wife for the better rendition of a Chicago Pol’s life.

10. Zombies (The Walking Dead) – Continue to infect the world through dozens of shows on the small screen.

The Top Telewords of previous years:

2010 – SpillCam from the Gulf Oil Spill, followed by Guido (Jersey Shore) and Reality (TV)

2009 – ObamaVision — All Obama, all the time, everywhere, followed by Financial Meltdown and the death of Michael Jackson.

2008: Beijing (from the Olympics), ObamaSpeak, followed by ‘facts are stubborn things’, ‘it is what it is,’ and Phelpsian.

2007: “Surge” from the Iraq War political and military strategy, “That’s Hot®” Paris Hilton’s popular expression that is now a registered trademark, and “D’oh!” from The Simpsons and The Simpsons Movie.

2006: ‘Truthiness’ and ‘Wikiality’ from the Colbert Show followed by ‘Katrina’, ‘Katie,’ and ‘Dr. McDreamy’.

2005: ‘Refugee’ from the coverage of the aftermath of Hurricane Katrina, followed by ‘Desperation’ from Desperate Housewives and ‘Camp Cupcake’ from the on-going Martha Stewart follies.

2004: “You’re Fired!” edged “Mess O’ Potamia” followed by “Girlie Men,” “God,” and “Wardrobe Malfunction”.

Who’s Sneaking into the London Games

A handful of clever marketers are ahead of official Olympic sponsors

 

By Toni Fitzgerald, Media Life Magazine,

Sometimes perception is better than reality, and so it is for the brands that have managed to associate themselves with the Olympic Games without paying the exorbitant rights fees that come with official sponsorship.

They’re commonly referred to as “ambush marketers”, and though the London Games are still nearly a year away, some ambush marketers are making more of an impression on Olympic fans than the official sponsors.

That’s according to the first ambush marketing rankings for the London 2012 Olympic Games, released by The Global Language Monitor (GLM), which measures the strength of the brand affiliation between each of the worldwide partners, official partners, and official sponsors and the London Games and then compares it to competing companies that are not officially affiliated with the Games

Sony, Subway, DuPont, Barclay Card and Lenovo are the top five companies with the highest unofficial London brand affiliation.

All have a stronger association with the Games than the official sponsors they compete against.

They’ve achieved this by incorporating Olympic imagery into their ads, such as athletes competing in the sports being contested in London.

 

Though some object to the term “ambush”, it’s clear that their intention is to gain the positive affiliation with the Games without paying the sponsorship fees, which cost in the nine-figure range for top-level sponsorship.

“Few things in top-tier consumer-facing companies occur ‘naturally’ or ‘spontaneously,’ especially when they are engineered to look that way,” says Paul JJ Payack, president of GLM.

“This is why advertisers adept at associating themselves with an event, even though they are not ‘official’ sponsors of that event, can often out-perform official sponsors.”

Subway, for instance, is roughly two times as likely as official Olympics sponsor McDonald’s to be associated with the Games.

That’s mainly because swimmer Michael Phelps, the most decorated Summer Olympian ever, appears in Subway ads.

“Subway is acknowledged as a leader in this regard [ambush marketing] with their close ties to Michael Phelps, who in many minds personifies the Olympic brand and spirit: clean-living, hard-work, pulling himself up by his own bootstraps,” says Payack.

Some sponsors are still reaping the benefits of past sponsorship. Lenovo, for example, ended its sponsorship deal after the 2008 Beijing Games, but the company is three times as likely as the computer vendor that took its place, Acer, to be associated with the Olympics.

The benefit to these ambush marketers is clear.

They get all of the positives of Olympic sponsorship – the feel-good vibes, the legitimacy, the eyeballs – at a much lower expense.

The International Olympic Committee is not happy about this, of course.

During last year’s Vancouver Games, it successfully lobbied the Canadian Parliament to pass a bill restricting the use of certain combinations of words and numbers in advertising, such as snow, winter and games, to prevent non-sponsors from piggybacking on the Games.

Still, clever advertisers always find a way around that.

Red Bull, which consistently ranks near the top of the ambush list, recently bought naming rights to the new velodrome in London that will house the indoor bicycle events, ensuring the brand name will be heard in broadcasts even if its ads will not.

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More: Who really won in Vancouver: Ambushers

Harvard Returns to the top, beating Northwestern and Berkeley

But Big Ten Beats Ivies:  8-6 in the Top 50

 

Williams Tops Richmond as No.1 in the College Category

 

Austin, Texas, September 3, 2011 – After four tries, Harvard returned to the top ranking of American universities by Internet Media Buzz, edging out a strong challenge by Northwestern.  The University of California, Berkeley, Columbia, Caltech, and MIT – all finishing within 1% of each other – took the No. 3 through No. 6 positions.  Stanford returned to the Top Ten at No. 7, followed by the ever-strong Chicago, the University of Texas, and Cornell.

Memorial Church, Harvard
Memorial Church, Harvard

Following were Michigan, the University of Washington, Penn State, Yale, and Wisconsin.    Rounding out the Top Twenty were Princeton, Penn, UCLA, Cal Davis, and Georgia Tech.

“The TrendTopper MediaBuzz Rankings measure an institution’s perceived value using the same methodologies used to compare any other products of value, such as BMW vs. Mercedes,” said Paul JJ Payack, the president of Global Language Monitor.  “GLM’s TrendTopper MediaBuzz Rankings removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.”

In a remarkable demonstration of the growing influence of the Public Ivies, some fourteen of the Top Thirty schools are public institutions, and now include eight Big Ten schools, six from the Ivy League (Brown and Dartmouth were the exceptions), three Technological Institutes – and four from California’s fabled University system.

Overall, the University of California system, as a whole continues to dwarf all other academic associations, leagues and conferences.  This is a fine tribute to a system that has had to endure a continued series of budget cuts and cutbacks.

The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.  This exclusive ranking is based upon GLM’s Narrative Tracking technology.  NarrativeTracker analyzes the Internet, blogosphere, the 75,000 print and electronic media, as well as new social media sources (such as Twitter).

 

Big Ten Conference
Big Ten Conference

The Top 25 Universities by Internet Media Buzz

Rank/University/Last/Comment

1.  Harvard University (3) – Dr. Faust sets things aright and Harvard again assumes the No. 1 spot in the survey.

2.  Northwestern University (31) – Catapults to No.2 while leading the Big Ten charge up the rankings.

3.  University of California, Berkeley (8) – Cal considers itself THE University of California and the rankings back this up.

4.  Columbia University (5) – Columbia has never finished out of the Top 10 in the TrendTopper rankings.

5.  California Institute of Technology (19) – CalTech nips its East Coast competitor for top tech honors.

6.  Massachusetts Institute of Technology (4) – The former ‘Boston Tech’ rejected Harvard’s repeated entreaties to merge in the late 19th century.

7.  Stanford University (11) – The former ‘Harvard of the West’ has long emerged from Cantabrigia’s fabled shadow.

8.  University of Chicago (2) – Dropped out of the Big Ten in the late 1930s; loss of big-time football doesn’t seem to have hurt their rankings.

9.  University of Texas, Austin (10) – It new branding, “What starts here, changes the world’ is more than a slogan.

10.  Cornell University (7) – Few know that the Ivy titan is also a Land Grant institution.

11.  University of Michigan, Ann Arbor (6) – Took top honors twice in previous surveys.

12.  University of Washington (17) – U Dub, as it is affectionately known, is the emerging powerhouse of the Northwest.

13.  Pennsylvania State University (24) — Penn State’s new identity campaign has evidently been quite successful.

14.  Yale University (9) – Vassar declined an invitation to merge with Yale in 1966.

15.  University of Wisconsin, Madison (1) – Had a very strong global media run during the previous cycle.

16.  Princeton University (12) – The First Lady’s Alma Mater was originally known as the College of New Jersey.

17.  University of Pennsylvania (22) – The Wharton School greatly strengthens Penn’s brand equity.

18.  University of California, Los Angeles (16) – Tops in LaLa Land, though USC is making great strides forward.

19.  University of California, Davis (13) – Originally established as the agricultural extension of UC Berkeley known as the University Farm.

20.  Georgia Institute of Technology (27) – The Yellow Jackets ramble into the Top 20.

21.  Georgetown University (14) – Once again, the Top Catholic University in the land.

22.  New York University (18) – Growing global ambitions reflected in the global media.

23.  Indiana University, Bloomington (46) – Steadily gaining in prestige and the rankings reflect it.

24.  Boston College (39) – A generation ago, the Flutie Effect launched the school on its present stellar trajectory.

25.  University of California, San Diego (23) – UCSD receives about a billion dollars a year in research grants.

The Top 25 Colleges by TrendTopper MediaBuzz

The College category also produced a new No. 1,   Williams College of Massachusetts as a strong No. 1 in the College Division.  (Little Three companion schools Amherst and Wesleyan claimed the No. 7 and thirteen spots, respectively.)

Williams is the fifth different college to take the top spot since these rankings began, which now have been represented by the South (Davidson), the West (Colorado College), the East (Wellesley College) and the Midwest (Carleton College).  Wellesley was also the only Women’s College to top a general college ranking.

In another first, three of the Claremont Colleges finished in the Top Ten:  No. 4 Claremont McKenna, No. 5 Harvey Mudd, and No. 6 Pomona.  In addition, another Claremont College, Scripps — the Women’s College, finished at No. 18.

The Top 25 Colleges by TrendTopper MediaBuzz

Rank / Colleges Fall 2011

Williams College Museum
Williams College Museum

1.  Williams College – The Ephs (or is it Blue Cows?) set the standard, once again, however a first in Internet MediaBuzz..

2.  University of Richmond — Richmond looking stronger and stronger in the classroom,  the athletic field and the media.

3.  Union College – A sometimes overlooked gem of a school making strides in the Internet age.

4.  Claremont McKenna College – CMC marks the beginning of the Claremont Colleges surge.

5.  Harvey Mudd College – One of the top technical schools in the nation finally getting it due.

6.  Pomona College – Perhaps the most akin to Williams on the list (minus the SoCal climate and beaches).

7.  Wesleyan University – Firmly wedged between Williams and Amherst, as is its usual fate.

8.  The Juilliard School – A school that truly deserves to be in the nation’s Top Ten, though it is often relegated to ‘Unranked’ or ‘Other’ categories.

9.  Carleton College – A past No.1 that continues to gain in global reputation.

10.  Bates College – With Colby and Bowdoin, one of the three little Ivies from the state of Maine.

11.  Pratt Institute – Pratt’s mission is to educate artists and creative professionals and, indeed, that is what it does.

12.  Amherst College – Always lurking near the top of the Liberal Arts College rankings.

13.  Wellesley College – The only Woman’s College to achieve No. 1 in any comprehensive national rankings.

14.  Bryn Mawr College – Katy Hepburn would be proud of how the little school has come of age (125th anniversary).

15.  Middlebury College – Such a large global footprint for such a small school.

16.  Bowdoin College – Used to boast of being the first US college to witness the sunrise.

17.  Smith College – The women’s school of the Five Colleges Consortium around Amherst, Massachusetts.

18.  Scripps College – Yet another of the Claremont Colleges to emerge into the top ranks.

19.  Bucknell University – Bucknell is the largest private Liberal Arts college in the nation and its outsized reputation is beginning to reflect this fact.

20.  Oberlin College – From the Arb to the Arch the college holds many firsts in American academic history, such as the first co-ed college to graduate a woman.

21.  Colorado College – CC, of Block Plan fame, was the first No. 1 west of the Mississippi.

22.  School of the Art Institute of Chicago – SAIC deserves to be in the top reaches of any serious collegiate ranking.

23.  Babson College – Specialized in entrepreneurship before entrepreneurship was cool.

24.  United States Military Academy – Army and Navy were considered part of the traditional Ivy League a century before the Ivy Group sports conference was formed.

25.  United States Air Force Academy –  Service Academies are amazingly unranked by US News and others

The Top Specialty Schools.

Top Engineering Schools:   CalTech, MIT, Georgia Tech (College: Harvey Mudd)

Top Online/For Profit Schools: the University of Phoenix.

Top Business School:  Babson College

Top Christian School:  Wheaton College, IL

Top Military Academy: United States Military Academy

Top Multi-disciplinary Art & Design School:  Pratt Institute

Top School of Art:  School of the Art Institute of Chicago (SAIC)

Top Music School: the Julliard School

Top Catholic University:  Georgetown University

Top Catholic College: College of the Holy Cross

The Global Language Monitor publishes the TrendTopper Media Buzz College and University Rankings, twice a year, with spring and fall editions.  Many institutions of higher education, including Wisconsin, Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.

About The Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.  Since 2003, GLM has launched a number of innovative products and services monitoring the Internet, the Blogosphere, Social Media as well as the Top 75,000 print and electronic media sites.

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“Enough grit and arrogance to drive you mad …”

By Barry Ronge, The Times (Jo-burg, ZA).  July 24, 2011 –

We probably have enough words in our dictionaries to say anything that is worth saying, but things change and new words are created and, occasionally, older words slip back into fashion.

“The Global Language Monitor”, run by Paul JJ Payack, tracks the rise and fall of trend-words and phrases. Most of these fade rapidly when the fad that created them loses it’s social currency.

Have you recently heard anyone talking about Generation X? Probably not, because that social group has morphed into the social network, where they can “google” things, find friends on Facebook or start “poking” people on the internet.

These buzz words define the mood and style of the time, just as fashion houses and leisure industries do. Buzz words such as “disco mania”, “big hair”, “glitzy” and “high rollers” defined the excessive 1980s, just as “dropping out” and “peaceniks” are nostalgic souvenirs of the hippies and their flower-power revolution.

Mr Payack’s researchers collect these words and it goes without saying that the movies feature prominently. When a great title or a line of dialogue finds a life of its own, it becomes a pop-culture icon for the era.

For example, it has been 40 years since Clint Eastwood said: “Make my day!” and 39 years since Marlon Brando said: “Make him an offer he can’t refuse” – but both phrases are still current.

Payack’s team also came up with the term “wardrobe malfunction” when Janet Jackson gained unexpected exposure at the 2004 Super Bowl. The phrase was revived when Lady Gaga flashed a nipple in Sydney, Australia. It’s amazing how her elaborate costume seemed to vanish when a little pink nipple popped out and made a far bigger statement than the dress itself.

Now Payack’s team reveal their “8th Annual Global Survey of HollyWords of 2010″, a list of the current words and phrases that resonated through the movie scene.

The most frequently-used “HollyWord” of last year is “grit”, obviously related to the success of the re-make of True Grit. The film picked up a raft of nominations but ended up with just one award. Nonetheless, Payack’s team found “grit” cropping up in many reviews and features.

Webster’s Dictionary defines “grit” as “pluck, courage, perseverance and an indomitable spirit”.

The words “grit” and “gritty” featured prominently in hundreds of reviews and interviews about True Grit, in which Jeff Bridges and Hailee Steinfeld displayed enormous toughness and tenacity. They brought “grit” back into currency.

“Grit” also migrated into reviews and discussions of The Fighter, a boxing drama based in a working-class area that was constantly described as “gritty”, as was James Franco’s harrowing mountaineering ordeal in 127 Hours. The Oscar-winner The King’s Speech looked beyond the pomp and circumstance and found remarkable “grit” in a king of England. Even Toy Story 3, a tale of abandoned toys trying to avoid being turned into garbage, were praised for their “grit”, courage and loyalty.   [Read More.]

Do these 15 Wonderful Words Actually Have No English Equivalent?

San Francisco.  July 24, 2011  –  We first saw the story, 15 Wonderful Words With No English Equivalent, on the MentalFloss outlet (a genuinely interesting site for esoterica lovers), compiled by Bill DeMain.  His attribution states that “many of the words above can be found in BBC researcher Adam Jacot de Boinod’s book ‘The Meaning of Tingo and Other Extraordinary Words from Around the World.”

In the last few days we have tracked it thousands of times around the English speaking world, which now happens to encompass the globe. We are intrigued by the idea that there, indeed, might be no equivalent English words or phrases for these terms.

After all there are as of today, July 24th, 2011 the Global language Monitor calculates  that there are approximately 1,010,649.7 words in the English language.  (The language gains a new word every ninety-eight minutes, hence the, we admit, totally extraneous decimal point.)


So here’s the challenge to lovers of the language.  Do these 15 Wonderful Words Actually Have No English Equivalent?

Send us your suggestions to:  15WonderfulWords@LanguageMonitor.com, and we will publish what our readers come up with.

Here’s the list original story:

15 Wonderful Words With No English Equivalent

by Bill DeMain, July 22, 2011

The Global Language Monitor estimates that there are currently 1,009,753 words in the English language. Despite this large lexicon, many nuances of human experience still leave us tongue-tied. And that’s why sometimes it’s necessary to turn to other languages to find le mot juste. Here are fifteen foreign words with no direct English equivalent.

1. Zhaghzhagh (Persian)
The chattering of teeth from the cold or from rage.

2. Yuputka (Ulwa)
A word made for walking in the woods at night, it’s the phantom sensation of something crawling on your skin.

3. Slampadato (Italian)
Addicted to the infra-red glow of tanning salons? This word describes you.

4. Luftmensch (Yiddish)
There are several Yiddish words to describe social misfits. This one is for an impractical dreamer with no business sense. Literally, air person.

5. Iktsuarpok (Inuit)
You know that feeling of anticipation when you’re waiting for someone to show up at your house and you keep going outside to see if they’re there yet? This is the word for it.

6. Cotisuelto (Caribbean Spanish)
A word that would aptly describe the prevailing fashion trend among American men under 40, it means one who wears the shirt tail outside of his trousers.

7. Pana Po’o (Hawaiian)
“Hmm, now where did I leave those keys?” he said, pana po’oing. It means to scratch your head in order to help you remember something you’ve forgotten.

8. Gumusservi (Turkish)
Meteorologists can be poets in Turkey with words like this at their disposal. It means moonlight shining on water.


9. Vybafnout (Czech)
A word tailor-made for annoying older brothers—it means to jump out and say boo.

10. Mencolek (Indonesian)
You know that old trick where you tap someone lightly on the opposite shoulder from behind to fool them? The Indonesians have a word for it.

11. Faamiti (Samoan)
To make a squeaking sound by sucking air past the lips in order to gain the attention of a dog or child.

12. Glas wen (Welsh)
A smile that is insincere or mocking. Literally, a blue smile.

13. Bakku-shan (Japanese)
The experience of seeing a woman who appears pretty from behind but not from the front.

14. Boketto (Japanese)
It’s nice to know that the Japanese think enough of the act of gazing vacantly into the distance without thinking to give it a name.

15. Kummerspeck (German)
Excess weight gained from emotional overeating. Literally, grief bacon.

Remember to send us your suggestions for English-language equivalents to:  15WonderfulWords@LanguageMonitor.com or info@LanguageMonitor.com.

Fighting Words: ‘Reliable,’ ‘Talented’ And Other Americanisms

by BILL CHAPPELL

In this free-wheeling era, when the English language is often applied with little supervision, it’s common for purists to complain about the abuse of words.

For instance, I dislike it when things are indicated instead of said. And impact gets rough treatment, as it’s transmogrified into a Franken-adjective (impactful) and is too often made to serve as a substitute for affect — probably by people who are unsure whether to use that word or effect.

And there should be a petition to remove the word literally from use, for at least a lengthy rehabilitation and perhaps a permanent retirement.

But I was surprised to learn that in 19th-century Britain, readers viewed words like lengthy and reliable as signs of the coming apocalypse. It turns out that those words, along with talented andtremendous, were imports from America.

As Matthew Engel writes at the BBC, “The poet Coleridge denounced ‘talented’ as a barbarous word in 1832, though a few years later it was being used by William Gladstone. A letter-writer to the Times, in 1857, described ‘reliable’ as vile.” [Read More]

What Started the “Two Way” discussion (Below)

By Matthew Engel I have had a lengthy career in journalism. I hope that’s because editors have found me reliable. I have worked with many talented colleagues. Sometimes I get invited to parties and meet influential people. Overall, I’ve had a tremendous time.

Lengthy. Reliable. Talented. Influential. Tremendous.

All of these words we use without a second thought were never part of the English language until the establishment of the United States.

The Americans imported English wholesale, forged it to meet their own needs, then exported their own words back across the Atlantic to be incorporated in the way we speak over here. Those seemingly innocuous words caused fury at the time.

The poet Coleridge denounced “talented” as a barbarous word in 1832, though a few years later it was being used by William Gladstone. A letter-writer to the Times, in 1857, described “reliable” as vile.

[Read More on the BBC]

Wednesday’s Words …

Top HollyWORDS: Grit tops Arrogance, Abdicate, Stammer, and Madness

As Summer Blockbuster Season Peaks, a Look Back at the Top Hollywords from 2010

 

8th Annual Global Survey by the Global Language Monitor

Austin, Texas.   July 12, 2011.   As summer blockbuster season peaks, a look back at the top words from the movies that influenced the English language from 2010.

For the first time a single word representative of a number of the year’s blockbusters, Grit, tops the list of Hollywords  as named by the Global Language Monitor.   Grit topped arrogance, abdicate, stammer, and madness.  Dream-stealers, nerds, Borogoves, shard, and 3-D rounded out the top ten.

“For the first time a single word was representative of a number of the year’s Oscar winning films,” said Paul JJ Payack, president and chief word analyst for the Global Language Monitor, “According to Webster’s the term, grit, has the following senses that applied to these films:  firmness, pluck, gritty (as in soot-covered), stubborn, indomitable spirit, courageous, and brave perseverance.”

The Top Hollywords of the 2010 season with the largest impact on the English language with commentary follow.

1.       The word grit has been defined in a number of ways by Webster that reflects many of the virtues of this year’s nominees.

  • Grit is, of course, from the title of Best Picture nominee True Grit, as exemplified by the character’s played by Jeff Bridges (firmness) and Hailee Steinfeld (pluck).
  • The action of The Fighter took place against the backdrop of one of the nation’s fabled gritty cities:  Lowell, Massachusetts into which Mark Wahlberg, Melissa Leo and Christian Bale expertly blended.
  • 127 Hours portrayed the stubborn courage of a man driven to desperate acts to ensure his survival.
  • The accidental and courageous king and his indomitable tutor as portrayed by Colin Firth and Geoffrey Rush in The King’s Speech.
  • Woody’s brave perseverance to keep his fellow toys together in Toy Story 3.

2.  Arrogance – Deftly depicted in both The Social Network and Inside Job.

3.  Abdicate – Another generation learns of cowardice in high places, again; this time it’s found in the British Royal Family as depicted in The King’s Speech.

4.  Stammer and/or Stutter  –  If you paid close attention you might actually notice the difference between a stammer and a stutter in Colin Firth’s dialogue.

5.  Madness – We are told there is no such thing as ‘madness’ in the 21st century, but whatever we may call it, in the Black Swan Natalie Portman’s creates a dramatic portrait of the descent into it.

6.  Dream-Stealers – (and dream shapers and sowers).  Evidently, new career options for the 21st century endless-recession economy introduced to us by Leonardo DiCaprio and his film Inception.  The timid need not apply.

7.  Nerd – Once more, we are fascinated by the rise of the nerd in The Social Network … though most nerds never overcome their nerdness, and only the most  rare of exceptions is able to cash in on it.

8.  Borogoves – Alice in Wonderland sheds a bit of light on the ‘borogoves’.   As you know, they were all ‘mimsy’ in Charles Lutwidge Dodgson’s nonsense poem, Jabberwocky.


9.  Shard – Though widely confused with the word ‘shred’ as in a ‘shred of truth’, Harry Potter  finds  a mirror shard, in which he catches a glimpse of  a blue eye and keeps it for later use.  From Harry Potter and the Deathly Hallows Part 1.

10.  3D CGI – (Three-dimensional, Computer-generated imagery) Five of the top ten grossing films of 2010 were CGI-based 3D, accumulating some $1.3B domestically:          Toy Story 3, Despicable Me, Shrek Forever After, How to Train Your Dragon, and Tangled. Whether this is a transformative trend or a passing fad has yet to be determined.

The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, as well as accessing proprietary databases.  The PQI is a weighted Index, factoring in:  long-term trends, short-term changes, momentum, and velocity.

Previous Top HollyWord Winners include:

2009       ‘Pandora’ from Avatar

2008       ‘Jai Ho!’ Literally ‘Let there be Victory’ in Hindi from Slumdog Millionaire

2007     “Call it, Friendo,” from No Country for Old Men

2006       ‘High Five!!! Its sexy time!’ from Borat!

2005     ‘Brokeback’ from Brokeback Mountain

2004     “Pinot” from Sideways

2003       ‘Wardrobe malfunction’ from Super Bowl XXXVIII

John McWhorter on Palin’s ‘remarkedly lucid prose’

 

Palin’s Emails: What Her Remarkably Lucid Prose Says About the Art of Teaching Writi

  • John McWhorter
  • June 16, 2011 | 12:00 am

Sarah Palin’s emails are telling us something about remedial writing classes at our universities and colleges, and it’s not what you think. Call her defensive or parochial based on the cache of her spontaneous writings while serving as governor of Alaska, but

something easy to miss is that Palin, in contrast to her meandering, involuted speaking style, is a thoroughly competent writer—more so than a great many people most of us likely know, including college graduates.

Indeed, her facility in writing proves something one might be pardoned for supposing she was exaggerating about in Going Rogue, her autobiography, in which she limns a childhood portrait of herself as a bibliophilic sort of tot:

Reading was a special bond between my mother and me. Mom read aloud to me – poetry by Ogden Nash and the Alaska poet Robert Service, along with snippets of prose …. My siblings were better athletes, cuter and more sociable than I, and the only thing they had to envy about me was the special passion for reading that I shared with our mother.

That’s right, Sarah “you betcha” Palin was, of all things, a bookworm, excited to learn to spell “different” and winning a poetry contest for a poem about Betsy Ross. And as such, it is predictable that her emails would evidence such casually solid command of the language—even if her oral rendition of it is a different matter entirely.

Once we understand that, it leads to some serious questions, as posed by books getting buzz at present such as Richard Arum and Josipa Roksa’s Academically Adrift and In the Basement of the Ivory Tower by the anonymous “Professor X.” How sensible is our assigning millions of freshmen each year to classes intended to teach them a skill so deeply rooted in unconscious facilitation at an early age?

To get a sense, it helps to see a few of these emails. Because email is written speech, it’s easy to miss artfulness in them. Yet, take this Palin passage: “Even CP has admitted locking up tax rates as Glenn suggests is unacceptable to the legislature, the Alaskan public, this administration, and the Constitution.”

The spelling is flawless—and unlikely to be completely a product of spell-check, which misses errors and often creates others. More to the point, she has an embedded clause (“locking up tax rates”) nested into a main one, with another clause “as Glenn suggests” nested within the embedded one. That’s good old-fashioned grammar school “syntax.” I have known plenty of people with B.A.s who could barely pull it off properly at gunpoint, and several others who would only bother to at gunpoint.

Equally graceful despite its mundane content: “Cowdery telling a kid what’s acceptable and what isn’t inside these four walls??? Puleeeze. A three-pound puppy vs. all the CBC crap that he helped dump around here?” You hear an actual human voice here. We tell some people “I can hear your voice in the way you write”—because it’s unusual for people to be able to “write” themselves. Palin is one of the people who can. [Read More.]

Palinpalooza: GLM analysis for Huffington Post

Sarah Palin’s Emails Written At 8th Grade Level — Better Than Some CEOs

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The huge cache of Sarah Palin’s emails released Friday offered not only a chance to see what she was writing about during her uncompleted term as Alaska’s governor, but also an opportunity to see how well she writes.

AOL Weird News brought samples to two writing analysts who independently evaluated 24,000 pages of the former governor’s emails. They came back in agreement that Palin composed her messages at an eighth-grade level, an excellent score for a chief executive, they said.

“I’m a centrist Democrat, and would have loved to support my hunch that Ms. Palin is illiterate,” said2tor Chief Executive Officer John Katzman.

“However, the emails say something else. Ms. Palin writes emails on her Blackberry at a grade level of 8.5.

“If she were a student and showing me her work, I’d say ‘It’s fine, clear writing,’” he said, admitting that emails he wrote scored lower than Palin’s on the widely used Flesch-Kincaid readability test.

“She came in as a solid communicator,” said Paul J.J. Payack, president of the Global Language Monitor. The emails registered as an 8.2 on his version of the test. “That’s typical for a corporate executive.”

An example of Palin’s strongest writing came on Jul. 17, 2007 in an email to Lieutenant Governor Sean Parnell about the controversial Gravina Island Bridge, infamously called the “Bridge to Nowhere.”

“We cant afford it, the Feds won’t pay for it, the general populace isn’t placing it as a high priority … can you diplomatically express that?! Of course we want infrastructure — and this is NOT a “bridge to nowhere” (that is so offensive), but as it stands today with the highest-cost bridge design selected by the Ketchikan community, we need to find a lower-cost alternative [if] a bridge will be built.”

“She’s very concise. She gives clear orders. Her sentences and punctuations are logical,” Payack said. “She has much more of a disciplined mind than she’s given credit for.” [Read More.]




Kate Middleton’s Social Media Star to Eclipse Princess Diana

Study also compares Michelle Obama with the Royals

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NarrativeTracker analysis of Internet, social and traditional media

AUSTIN, Texas. April 18, 2011. With less than two weeks left before the Royal Wedding on April 29th, Kate Middleton is already posting Diana-type numbers in terms of news worthiness and celebrity status on the Top Global Media sites as well as on the Internet and Social Media according to The Global Language Monitor. Previously GLM had found the soon-to-be Princess Catherine the Top Fashion Buzzword of the 2011 season, replacing the eccentric Lady Gaga.

The GLM study compared the citations of Kate Middleton with those of Princess Diana, Queen Elizabeth II, Prince Charles, Prince William, Prince Harry, and Camilla Parker Bowles. Michelle Obama as First Lady of the United States was included as a relevant American comparison. For the Top Global Media, the citations were measured over the last three months as well as all the archives available.

“Kate Middleton is set to eclipse Princess Di as the media star of the Royal Family,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. “In fact, Kate could surpass all Internet, Social Media, and Global Print and Electronic Media citations by the time the Royal Wedding-related stories are compiled.”

Two weeks before the Royal Wedding, Middleton’s Internet and Social Media citations, surpass all members of the Royal Family. Prince William comes in as a close second followed by Princess Diana, who died in a Paris car crash in 1997.

For Internet news citations, Middleton follows only Prince William and Prince Charles. For comparison, First Lady Michelle Obama, since she first came to notice in 2004, would rank No. 3 in Internet and Social Media citations, just ahead of Princess Diana and would rank No 4, again slightly ahead of Princess Diana in Internet news.

In the traditional Global Print and Electronic Media, Prince William and his bride-to-be, both double references to Queen Elizabeth and quadruple those to Prince Charles who would also follow Michelle Obama.

Note: Princess Di is cited in hundred of thousands of news stories even though she died before Google, social media, and smartphones existed. Even without the current media environment where the Internet, social media and the traditional media feed upon themselves as some sort cyber echo chamber, the study demonstrates the enduring legacy of Princess — some fourteen years after her death.

GLM used NarrativeTracker Technology in this study.

NarrativeTracker is based on the global discourse, providing a real-time, accurate picture of what any audience is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, the top global print and electronic media, as well as new social media sources (such as Twitter).

Media for detailed statistics, or call 1.512.815.8836.

Make No Mistake: Obama’s Favorite Buzzwords

You Don’t Say

This article has been shared from The Daily iPad app

 

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‘Make no mistake,’ Obama is a big fan of his own catchphrases

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BY ANTHONY DECEGLIE AND JENNY MERKINMONDAY, MARCH 28, 2011

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Statistics gathered by the Global Language Monitor reveal that Obama has said it 2,924 times since he was sworn into office more than two years ago.

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Other signature Obama sayings include “Here’s the deal” (1,450 times) and “Let me be clear,” (1,066 times). In a nod to the tough financial times he has faced, the president’s fifth most popular motto is “It will not be easy.”

Obama’s reheated rhetoric has recently come under fresh scrutiny. Parts of his speech warning Libyan dictator Moammar Gadhafi to honor the United Nations’ cease-fire pact were strikingly similar to the words spoken by President George W. Bush when he launched military strikes in Afghanistan.

“Our goal is focused. Our cause is just. And our coalition is strong,” Obama said. Bush, nearly a decade earlier: “Your mission is defined. Your objectives are clear. Your goal is just.”

Make no mistake, The Daily is hoping Obama lifts his creative game and “wins the future” (another rhetorical crutch) when it comes to this public speaking deal. Although we understand it will not be easy.

Scale of Top Sayings (Source: The Global Language Monitor, as of March 25)

#1 “Make no mistake” — 2,924 times

#2 “Win the future” — 1,861 times; 9 times in his 2011 State of the Union address

#3 “Here’s the deal” — 1,450 times

$4 “Let me be clear” — 1,066 times

#5 “It will not be easy” — 1,059 times

Danger of long-term effects Fukushima fallout little discussed in media


Prevailing view ‘harmless,’ Opposing views called ‘laced with hysteria’

AUSTIN, Texas. March 23, 2011. With radioactive elements from Japan’s Fukushima Daiiachi disaster finally reaching the continental US this week, the Global Language Monitor’s NarrativeTracker has found that the possible long-term dangers of Fukushima Daiiachi’s radioactive fallout has been little discussed in the media. In fact, there has been little or no discussion of the ongoing debate about assessing the long-term risks associated with Cesium-137 and Iodine-131, etc.

The prevailing view of the global print and electronic media is to pronounce the radioactive elements ‘harmless,’ which is in direct contract to the accepted view of the National Academy of Sciences, the Nuclear Regulatory Commission, and many others. In fact, the discussion that does appear, labels opposing views as ‘irrational’ or ‘laced with hysteria’, as in a recent article in the New York Times.

According the the Global Language Monitor’s NarrativeTracker there have been only two references to the controversy in the past week in the major global media, or even to the fact that the analysis of the heath impact of the escaped radiation could be far off base. An article in the Malaysian Star was the most insightful. Even on the web news side, NarrativeTracker picked up fewer that half a dozen references to the controversy in the last week.

On the Internet and in Social Media, there were some 10,000 references to the controversy, which pales in comparison to news about, say Charlie Sheen (who has hundreds of million citations). In addition, there were about three million references to the ‘harmless’ effects of the Fukushima fallout, with about 7,000,000 references to its ‘dangers’.

Therefore, the prevailing and accepted view of the National Academy of Sciences, the Nuclear Regulatory Commission, and, for that matter, the US Congress has been overlooked in the global media discussion. This is the view that holds sway in legislation ranging from the regulation of cigarettes, CT scans and the Hanford Reservation cleanup. In addition to the risk to human life, billions of dollars in government are at stake.

The controversy concerns Linear No Threshold (LNT) methodology to calculate risk from exposure to radioactive elements. The LNT dose-response relationship is used to describe the relationship between radiation dose and the occurrence of cancer. This dose-response model suggests that any increase in dose, no matter how small, results in an incremental increase in risk. The U.S. Nuclear Regulatory Commission (NRC) accepts the LNT hypothesis as a conservative model for estimating radiation risk.

There are two competing theories here.

1.   There is no lower-level threshold to the threat from radioactive exposure. Basically this means that even a small exposure to radioactivity will increase the chance of cancer occurring in a corresponding small percentage of the population. The smaller the exposure, the smaller the risk, but the risk never falls to zero.

2.   There is a lower-level threshold to the threat from radioactive exposure. This is model that the media has adopted in claims that the fallout is ‘harmless’ while still recognizing that it is harmful in large doses. Some scientists adhere to the radiation hormesis model that radiation might even be beneficial in very low doses

The LNT model is generally accepted by most governments and scientific agencies and predicts higher risks than the threshold model. Because the current data is inconclusive, scientists disagree on which methodology should be used.

However, the fact that there has been little or no discussion of the topic in the media is cause for concern.

Charlie Sheen Tops Gaga, Obama, Kate Middleton & Palin in Social Media

However Ranks No. 18 in the Global Print and Electronic Media

Austin, TEXAS.  March 9, 2011.   If it seems as if the actor Charlie Sheen has been everywhere you look or listen, from your smart phone to the Internet to your favorite social media site, you are correct.  In an exclusive analysis released  earlier today, the Global Language Monitor has found that Sheen tops all Internet and social media discussions with followed by the iPad, Lady Gaga, President Obama and Sarah Palin.  Rounding out the Top Ten were David Beckham, Bill Gates, Julian Assange, Nicolas Sarkozy and Kate Middleton.

“If it seems as if Charlie Sheen is everywhere you look or listen , that is because it is true.  He is everywhere and apparently everywhen,” said Paul JJ Payack, president and chief word analyst for the Global Language Monitor.  “The growing pervasiveness of Social Media only enhances this Global Echo Chamber.  However, when you insert an editorial process in between the news and the audience Mr. Sheen tumbles to No. 18, following the major newsmakers of the time.

Check the Reuters Story

The analysis was completed on March 8.  The analysis focused on individual people and things (such as the iPad).  Broader topics, such as climate change the Mid-East Unrest were excluded from the analysis.  For this analysis, GLM analyzed the Internet, Blogosphere, and Social Media together.  The Global Print and Electronic Media were analyzed separately. That analysis is discussed below.

The Top Twenty Persons of interest on the Internet and Social media list follows.

1 Charlie Sheen
2 iPad
3 Lady Gaga
4 Barack Obama
5 Sarah Palin
6 David Beckham
7 Bill Gates
8 Julian Assange
9 Nicolas Sarkozy
10 Kate Middleton
11 Hosni Mubarak
12 Muamaar Gaddafi
13 Bill Clinton
14 Queen Elizabeth II
15 Silvio Burlusconi
16 David Cameron
17 Angela Merkel
18 Vladimir Putin
19 Hu Jintao
20 Pope Benedict XVI

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In the Top 75,000 Print and Electronic media sites Charlie Sheen ranks as No. 18, which shows what happens when you have an editorial process that helps discern which news is most significant for the reader.  For those sites the Top Stories concerned Barack Obama, Nicolas Sarkozy, Hosni Muburak, Angela Merkel and David Cameron.  Completing the Top Ten were Silvio Burlusconi, Julian Assange, Bill Clinton, Sarah Palin and lady Gaga.

The Top Twenty Persons of Interest in the Global Print and Electronic Media follows.

1 Barack Obama
2 Nicolas Sarkozy
3 Hosni Muburak
4 Angela Merkel
5 David Cameron
6 Silvio Burlusconi
7 Julian Assange
8 Bill Clinton
9 Sarah Palin
10 Lady Gaga
11 Vladimir Putin
12 Hu Jintao
13 Muamaar Gaddafi
14 iPad
15 Queen Elizabeth II
16 David Beckham
17 Kate Middleton
18 Charlie Sheen
19 Pope Benedict XVI
20 Bill Gates

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The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, as well as accessing proprietary databases.  The PQI is a weighted Index, factoring in:  long-term trends, short-term changes, momentum, and velocity.

About Global Language Monitor

Austin-based Global Language Monitor is the pioneer in web-based media analytics.  Founded in Silicon Valley, GLM collectively documents, analyzes and tracks trends in language usage worldwide, with a particular emphasis upon the English language.

GLM is particularly known for its Word of the Year, political analysis, college and university rankings, High Tech buzzwords, and social media analytics. One of its ‘algorithmic methodologies’ is the NarrativeTracker for Internet and social media analysis.  NarrativeTracker is based on the national discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the print and electronic media, as well as new social media sources (such as Twitter).

For more information, go to www.LanguageMonitor.com, call 1.512.815.8836, or email pjjp@post.harvard.edu.

Social Media Have Become Warrior Media

Social Media as a Strategic Weapon

By Edward ML Peters and Paul JJ Payack


Austin, Texas. March 1, 2011 — An analysis by the Global Language Monitor has found that a new weapon has recently been detected in the world’s strategic arsenal.

According to Paul JJ Payack, President and Chief Word Analyst of GLM, “To  the uninitiated, it might appear to be part neutron bomb, which destroys only living things with little collateral damage,   part some as yet unidentified weapon, which has the ability topple dictators, regimes and unsuspecting governments while rendering both living things and physical structures unharmed.

“We are speaking, of course, about Social Media (Twitter, Facebook, YouTube, etc.), which have the apparent ability to re-align the social order in real time, with little or no advanced warning.”

In June 2009, we named Web 2.0 the 1,000,000th word in Global English.  Many in the media were confused by our definition:

the next generation of products and services from the web, currently beyond imagination.  Later in 2009, we named Twitter the word of the year.  Some were surprised when we defined Twitter as ‘the ability to encapsulate human thought in 140 characters’.  They were thinking of Twitter as a means for BFFs to gratuitously unfriend each other.  We were thinking of it as a radical new form of communication.

Social Media is adhering to its etymological roots more tightly than one might expect.  The word ‘social’ ultimately derives from ‘secg,’ an Old English word for ‘warrior’.   The social media ‘warrior’ now understands that the role of social media is not a fad but a mechanism to better understand socio-economic trends and issues – in real time.

So it is even more surprising that the events of the last six weeks in the Middle East appear to have come as a shock to the Western Powers and Global Media.

Again.

Three years ago the media was shocked when an unexpected series of financial events set the global financial markets spinning out-of-control.  In retrospect, we now see that only the strongest intervention of the Western Central Banks prevented what was horrific into becoming something downright catastrophic.  The Western economies still suffer from the consequences.

A few month later, the media was shocked by the unprecedented run of a relatively unknown and untested Black man to the presidency to the United States.  (Undoubtedly, it would have been shocked if his primary nemesis, the current US Secretary of State, had successfully navigated her campaign to become the first female president of the United States.)

Then a year ago, the media was shocked by 1) the rise of the Tea Party, 2) the ‘shellacking’ the President took in the Mid-term elections, and 3) now the upheavals in the Middle Eastern world that appear to have come as a shock to both the Western Powers and Global Media.

At least we are consistent in our on-going sense of shock.

The question becomes why do we continue to be shocked whenever we witness this new reality foisted upon us by means of communications never before imagined?  Obviously, even to the casual observer, there is an on-going global transformation of  industries, wealth and influence as evidenced by the evolving role of nation-states, the rise of Non-governmental Organizations (NGOs), and the proliferation of trans-national causes and corporations – that is apparently out of the span of command of many contemporary institutions.

Read More From These Authors on The Hill
Read More From These Authors on The Hill

The question remains:  why the surprise? Why the sense of shock?   We’ve seen this all before, but have apparently lacked the vision to put it all together.  A common thread among recent strategic advances is that all are new forms of communications. We should keep this in mind and not dismiss social media as a passing fad for the young and foolish, but rather as new tools, new social instruments, or even strategic weapons that can, will and are having societal and strategic influences around the globe today.

So once again we have a list of surprises to confront:

  • People voting with their thumbs
  • Simultaneous uprisings in the Middle East
  • Long-ingrained totalitarian dictatorships falling
  • Christian and Muslim groups celebrating together

And our astonishment only continues to grow as the future unfolds.

After all, we’ve never seen anything like this before.

Again.



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