Top Buzzwords of Presidential Campaign 3 Weeks Out


 

 

Key Findings:

 

 

1.  ‘Gender’ trumps ‘Race’

2.  Experience is issue with Obama

3.  Obama Muslim rumors persist

 

Austin, TX, USA October 13, 2008 – In an analysis completed just weeks before the US Presidential Elections, the Global Language Monitor has announced that Change, Climate Change & Bailout stood atop the Top Political Buzzwords List released earlier today.  

It also found that ‘Gender’ now trumps ‘Race’, while questions about ‘experience’ remain an issue for both parties with Obama receiving 2.4 times more citations than Palin.  The analysis also determined that frequently discounted Obama Muslim-related rumors continue to persist, actually moving up on the chart. 

As this election cycle swings into its final phase, once again we are the seeing that the latest headlines are not always indicative of what is actually happening in the global print and electronic media, on the Internet and throughout the Blogosphere.  As in 2004, those paying too much attention to the ’24 Hour News Cycle’ are apt to miss the larger trends that will play a decisive role in the outcome of this election”, said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. 

The complete list of Top Political Buzzwords, with ranking and commentary follow.

  PQI Oct 7, 2008 Comment
Rank    
1 Change  No 1 for the entire election Cycle; good bet for Word of the Year
2 Climate Change Bigger than ‘Bailout’ bigger than ‘Recession’
3 Bailout  Not even on the radar 90 days ago
4 Recession World economy imploding but still not officially a ‘recession’
5 Experience  Obama’s experience questioned 2.4 X more than that of Palin
6 Gasoline Though prices are dropping, still No. 5
7 Subprime How we got into this mess in the first place
8 Obama Muslim Connection A persistent topic in Cyberspace; up 7 spots
9 Gender Up 12 spots; more of an issue than ‘race’
10 Surge One of the Top Words from ’07 moving up ‘ 08 chart
11 Obama smoking Surpirse here; more recognition than one might anticipate
12 “That one” Has spurred the Obama base with ‘I’m for That One’ slogans
13 Lipstick Any talk of Lipstick seems to spur McCain-Palin base
14 Al Qaeda Always lurking beneath the surface
15 Price of oil A weaker issue as price declines
16 Race Falls from No. 4 in earlier survey as gender gains
17 Internet fundraising Loses some luster as it becomes normal (down 8 spots)
18 Raise taxes Causes more concern than ‘Cut taxes’ at No. 24
19 Jeremiah Wright  Dr. Wright remains on the radar though falling from No. 2
20 “Just Words”  Hillary’s comment on Obama still echos through the media
21 Washington Talking Heads Still in the Top Twenty, falling from No. 16.
22 Hockey Mom Causes headlines but not a top issue
23 Nuclear Iran Jumps into the Top 25 as issue persists
24 Palin Swimsuit Thankfully falls behind ‘Nuclear Iran’ as issue
25 Rezko Obama’s relationship with Tony Rezko breaks into Top 25
25 Cut taxes Not so much of a hot button as ‘Raise Taxes’ at No. 17

 

  

   For more on the Myth of the Twenty-four Hours News Cycle

 

 

   The Top Political Buzzwords for the 2006 Midterm Elections included:  Throes, Quagmire,

   Credibility, Global Warming, and Insurgency.  

 

   The Top Political Buzzwords from the 2004 Presidential Campaign included:  Swift Boats,

   Flip Flop, Quagmire, Fahrenheit 911, Misleader, and Liar!

 

 

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.



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Change, Climate Change & Bailout Top Political Buzzwords News

 

Change, Climate Change & Bailout Top Political Buzzwords with 3 Weeks Remaining

 

 

Key Findings:

 

1.  ’Gender’ trumps ‘Race’

2.  Experience is issue with Obama

3.  Obama Muslim rumors persist

 

Austin, TX, USA October 13, 2008 – In an analysis completed just weeks before the US Presidential Elections, the Global Language Monitor has announced that Change, Climate Change & Bailout stood atop the Top Political Buzzwords List released earlier today.

It also found that ‘Gender’ now trumps ‘Race’, while questions about ‘experience’ remain an issue for both parties with Obama receiving 2.4 times more citations than Palin.  The analysis also determined that frequently discounted Obama Muslim-related rumors continue to persist, actually moving up on the chart. 

As this election cycle swings into its final phase, once again we are the seeing that the latest headlines are not always indicative of what is actually happening in the global print and electronic media, on the Internet and throughout the Blogosphere.  As in 2004, those paying too much attention to the ’24 Hour News Cycle’ are apt to miss the larger trends that will play a decisive role in the outcome of this election”, said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor.

The complete list of Top Political Buzzwords, with ranking and commentary follow.

  PQI Oct 7, 2008 Comment
Rank  
1 Change No 1 for the entire election Cycle; good bet for Word of the Year
2 Climate Change Bigger than ‘Bailout’ bigger than ‘Recession’
3 Bailout Not even on the radar 90 days ago
4 Recession World economy imploding but still not officially a ‘recession’
5 Experience Obama’s experience questioned 2.4 X more than that of Palin
6 Gasoline Though prices are dropping, still No. 5
7 Subprime How we got into this mess in the first place
8 Obama Muslim Connection A persistent topic in Cyberspace; up 7 spots
9 Gender Up 12 spots; more of an issue than ‘race’
10 Surge One of the Top Words from ‘07 moving up ‘ 08 chart
11 Obama smoking Surpirse here; more recognition than one might anticipate
12 “That one” Has spurred the Obama base with ‘I’m for That One’ slogans
13 Lipstick Any talk of Lipstick seems to spur McCain-Palin base
14 Al Qaeda Always lurking beneath the surface
15 Price of oil A weaker issue as price declines
16 Race Falls from No. 4 in earlier survey as gender gains
17 Internet fundraising Loses some luster as it becomes normal (down 8 spots)
18 Raise taxes Causes more concern than ‘Cut taxes’ at No. 24
19 Jeremiah Wright Dr. Wright remains on the radar though falling from No. 2
20 “Just Words” Hillary’s comment on Obama still echos through the media
21 Washington Talking Heads Still in the Top Twenty, falling from No. 16.
22 Hockey Mom Causes headlines but not a top issue
23 Nuclear Iran Jumps into the Top 25 as issue persists
24 Palin Swimsuit Thankfully falls behind ‘Nuclear Iran’ as issue
25 Rezko Obama’s relationship with Tony Rezko breaks into Top 25
25 Cut taxes Not so much of a hot button as ‘Raise Taxes’ at No. 17

 

For more on the Myth of the Twenty-four Hours News Cycle

 

 

The Top Political Buzzwords for the 2006 Midterm Elections included:  Throes, Quagmire,

Credibility, Global Warming, and Insurgency.

 

The Top Political Buzzwords from the 2004 Presidential Campaign included:  Swift Boats,

Flip Flop, Quagmire, Fahrenheit 911, Misleader, and Liar!

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.



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A Historical Inflection Point


The US Presidential Election and the Financial Tsunami

Seemingly chaotic events reflect normalcy of new reality

A Historical Inflection Point

Austin, Texas, USA. October 13, 2008. The worldwide financial tsunami that has captured the attention of the worldwide media (as well as governments, corporations and ordinary citizens), has come to dominate one of the great quadrennial media events of the post-Modern era. No, we are not referring to the Olympics, most recently held in Beijing, or even football’s World Cup but, rather, the US Presidential elections.

The immediate effect of this unprecedented upheaval of global markets is the obfuscation of the clear lines of division offered by the opposing parties in the US Presidential Elections.

There is the sense that we are witnessing an unprecedented historical event; historical in the sense that we now appear to be standing astride (or atop) a cusp in history, a delta, a decision point, what is now called a point of inflection or inflection point.

Watching the nightly news and reading the traditional (for the last two centuries, that is) media, one has the distinct sense that what they perceive as unprecedented almost chaotic circumstances is actually that of the normalcy of the new reality, that of communications at the speed of light that the internet has foisted upon us.

We keep hearing about this most unusual of election cycles, but this is only true when looking through the prism (and historical construct) of the traditional news gathering operations. What is called the 24-hour News Cycle is actually just the tip of the Tsunami washing over the planet at a steady speed and ever-quicker pace. Indeed, the nature of the beast hasn’t change at all. It is our outdated techniques, that haven’t kept up with the new reality: News now emanates at the speed of thought, from tens of thousands or, even, millions of sources.

The nature of a Tsunami is little understood other than the tremendous damage it unleashes when it washes ashore. What we do know, however, is that a tsunami travels in exceedingly long waves (tens of kilometers in length) racing through the oceanic depths at hundreds of kilometers per hour. Only upon reaching the shore is its true destructive power unleashed for all to see (if they survive to witness it at all).

In the same manner, the traditional media become transfixed with the roiling surface seas but fail to acknowledge the more sustained and significant, movements occurring just beneath the surface.

The surface swirls about in fascinating eddies, but the true transformation is occurring as the nearly undetectable waves rush through the open sea only occasionally, though dramatically, making their way onto shore.

In the same manner, the traditional media focuses on the Twenty-four-hour News Cycle but seem to miss the strong and prevalent currents immediately beneath the surface. They vainly attempt to tie global, transformative, and unprecedented events to relatively parochial events and forces (the Reagan Years, the Clinton administration, Bush 41 and 43, the de-regulation initiatives of Alan Greenspan of ‘99) that are being all but over-shadowed (and –whelmed) by unyielding and all-but irresistible forces.

There is an almost palpable sense and correct sense that things are 1) changing forever, 2) out of our control (or even influence), and 3) will have a direct impact upon the planet for generations to follow.

What we can control, and make sense of, however, is a candidate’s wink, smirk or disdainful reference. We can emphatically pin down our opponents into convenient sound bites, hopefully contradicting earlier sound bites. Do you personally take responsibility for Climate Change? (Does the fact that New York City was beneath 5,000 feet of Ice a few dozen centuries ago influence your vote today? A yes or no will suffice!) Is your personal philosophy, whatever it might be, grounded in a belief system that I can systematically debunk and demean. (Yes or no.) Are you for or against atom smashers creating miniscule black holes that may or may not swallow up the Earth? (Answer yes and you are a barbarian; answer no and you have absolutely no respects of the future prospects of the human race.) Did you ever consider yourself a loser (at any point in your life)? Did you ever make the acquaintance of fellow losers?

Nevertheless, the US Presidential Election will proceed to its own conclusion on the first Tuesday of November in the year two thousand and eight.

For the preceding five years, The Global Language Monitor has attempted to clarify the course (and future course) of human events as documented in the English language.

The tools at our disposal have sometimes allowed us to peer into events and trends that become, otherwise, obscured, by the ‘noise’ of the Twenty-four Hour News Cycle.

Our goal was, and continues to be, to extricate (and explicate upon) the true currents underpinning the events we call news, and to better understand what they mean and how they are perceived with the new media reality in mind.

For example, back in the days preceding the 2004 Presidential election cycle, GLM discovered the fact that once ideas, words and phrases were launched into the vast, uncharted, oceanic Internet, they do not, indeed, die out after twenty-four hours but, rather, travel in deep, powerful currents and waves (not unlike those of a tsunami) that only grow stronger as they make their ways to distant shores.

In this new reality, tsunami-like ideas pass through vast seas of information of the Internet, nearly undetected and often unmeasured, until they crash upon our shorelines, where their full power (and possibly fury) is unleashed.

The fact that we only entertain them for 24 hours before they are dispatched into the archives of what is considered ‘past’ or ‘passed’ and readily discarded, is beyond the point.

We often hear that ‘we’ve never seen anything like this’ before. Of course not. Think back a few hundred years to other information revolutions, such as that introduced along with mechanical type. What do you think the fortunate few thought when they first laid their eyes upon the works of Aristotle, the Bible, or the Arabic translations of Euclid? No one had ever seen anything like that before! Indeed.

And astonishment will only become more so as the future unfolds.

– Paul JJ Payack, President & Chief Word Analyst, The Global Language Monitor

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.



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VP Debate Grade-level Ranking

Verizon, Subway & Pepsi among top Ambush marketers at Vancouver Games

Winter Olympics tracked by the TrendTopper Ambush Index

Canadian companies Roots Canada and Lululemon lead Overall Rankings

Austin, Texas.  February 18, 2010 – Verizon, Subway, and Pepsi are among the top ‘Ambush’ marketers for the opening weekend of the Vancouver 2010 Olympic Winter Games according to the TrendTopper Ambush Index (TrendTopper AI™) of Austin-based Global Language Monitor. Ambush marketers are companies that attempt to associate themselves with an event even though they are not ‘official’ sponsors of that event.  Of course, it should be noted that alleged ‘ambush’ marketers generally disagree with this designation, insisting that they are simply pursuing marketing ‘best practices’.

Naming and shaming for Olympic ambush marketers (Reuters)

The TrendTopper Ambush Index tracks brand media presence in relation to the Winter Games.  It’s based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere, now including social media. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

For the 2009 – 2012 Olympic Quadrennial, there are nine Global Partners:  Coca-Cola, Acer, GE, McDonalds, Omega, Panasonic, Samsung, Visa, and AT&T.  The United States Olympic Committee (USOC) has two additional national partners:  P&G and the Budweiser unit of inBev. The Canadian Olympic committee has a number of local partners, of which five were included:  Deloitte, Tyson Foods, United Airlines, Hilton and Nike.

For this analysis, the alleged Ambush Marketers included:  Verizon, Subway, Pepsi, MasterCard and Adidas in the Global Category. The National Category included Lululemon Athletica, Blenz Coffee, Roots Canada, Scotiabank, and Howe Sound Brewing.    Past sponsors, also,  who continue to enjoy the glow of past Olympic associations, such as: Allstate, Bank of America, Home Depot, and Lenovo were also included in the analysis.

“The TrendTopper MediaBuzz Ambush Index ranks all perceived Olympic sponsors according to their presence in the global media, whether or not they see themselves as such,” said Paul JJ Payack, president and chief word analyst of GLM.  “If they are statistically linked to the Vancouver Games, they qualify for the Ambush Index”.

The IOC defines ambush marketing as leveraging the “goodwill of the Olympic/Paralympic Movement by creating a false, unauthorized association with the Olympic/Paralympic Movement.”  Whether the marketer does this intentionally or inadvertently, it allows the marketer to benefit from an association with the Olympic Brand without providing any financial support to them.

The Top Twenty-five marketers as measured by brand media presence in relation to the Winter Games follow.

Rank (1-25), Marketer, and Affiliation

1.   Roots Canada — alleged Ambush Marketer

2.   Proctor & Gamble — USOC

3.   Deloitte — Canadian

4.   Budweiser unit of inBev — USOC

5.   Lululemon — alleged Ambush Marketer

6.   NBC unit of General Electric — IOC

7.   Tyson Foods — Canada

8.    McDonalds — IOC

9.    Polo Ralph Lauren — USOC

10.  Hilton — Canada

11.   Nike — Canada

12.  Verizon — Alleged Ambushed

13.  AT&T — IOC

14.  Subway — Alleged Ambusher

15.  Pepsi — Alleged Ambusher

16.  Coca-Cola — IOC

17.  MasterCard — Alleged Ambusher

18.  Omega — IOC

19.  United Airlines — Canada

20.  Adidas — Alleged Ambusher

21.  General Electric — IOC

22.  Visa — IOC

23.  Panasonic — IOC

24.  Samsung — IOC

25.  Acer — IOC

Over the course of the last several Olympiads (or quadrennials as they are now called), the IOC has significantly tightened the reins on the use of certain words without permission.  For example, the Canadian Parliament has restricted use of some fairly common words in certain combinations without specific permission.

For example, words on Lists 1 and 2 may not be combined.

List 1: Games, 2010, Twenty-ten, 21st, XXIst, 10th, Tenth, Xth, or Medals

List 2: Winter, Gold, Silver, Bronze, Sponsor, Vancouver, or Whistler

In the TrendTopper AI analysis, Marketers are ranked both by category and then overall.  Rankings are calculated, normalized and cross-indexed.

For trend analysis, momentum and velocity calculations, the TrendTopper AI analysis will be run at the halfway point of the Winters Games, with the final tally appearing after the Closing Ceremony.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.



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First Debate a ‘Linguistic Dead Heat’

The First Debate:  A ‘Linguistic Dead Heat’ — with One Exception

In true professorial fashion, Obama averages some 20 more words per minute

 

Austin, Texas, USA.   September 28, 2008. The first presidential debate of the 2008 Campaign resulted in a ‘Linguistic Dead Heat’ according to an analysis performed by The Global Language Monitor (www.LanguageMonitor.com).  In nearly every category, from grade level to the use of passive voice, even the average numbers of letters in the words they chose, the candidates remained within the statistical margin of error with one major exception.  In the Number of Words category that the candidates used to convey their messages, Obama, in true professorial style, outdistanced McCain by some thousand words, which breaks down to an average of about 20 more words per minute.

“As in the famous Harvard-Yale game back in 1968, Harvard declared a victory after securing a come-from-behind 29-29 tie.   In the same manner, both sides in the debate have declared victory in an essential deadlocked outcome,” said Paul JJ Payack, President and Chief Word Analyst of GLM. “Look at the debate as a football game.  Both teams effectively moved the ball.  However, the scoring was low, and the quarterbacks performed as expected, with McCain completing some excellently thrown passes only to have others blocked by Obama.  Obama’s ground game was more impressive, churning out the yards — but he had difficulty getting the ball over the goal line.”

The statistical breakdown follows.

McCain Obama
  Sentences per paragraph 2.2 2.1
  Words per sentence 15.9 17.4
  Characters per word 4.4 4.3
  Passive voice  5% 5%
  Ease of Reading (100 Top) 63.7 66.8
  Grade Level 8.3 8.2
  Number of words (approximate) 7,150 8,068

 

Notes:  The excessive use of passive voice can be used to obscure responsibility, since there is no ‘doer of the action’.  For example, ‘Taxes will be raised’ is a passive construction, while ‘I will raise (or lower) taxes’ is an active construction.  Five percent is considered low.

 What are they saying in China?

 

 

The number of words is considered approximate, since transcripts vary.

The methodology employed is a modified Flesch-Kincaid formulation.

About The Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. A worldwide assemblage of language professionals, teachers, wordsmiths and bibliophiles, supports the GLM to help monitor the latest trends in the evolution (and demise) of language, word usage and word choices.

English has become the first truly global language with some 1.35 billion speakers as a first, second or auxiliary language.  Paul JJ Payack examines its impact on the world economy, culture and society in A Million Words and Counting (Citadel Press, New York, 2008).
For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.



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McCain’s Speech at 3rd Grade Level

 

Most Direct of all Speakers at Either Convention

 

Palin and Obama Speech Scores Nearly Identical

 

Austin, Texas, USA.   September 7, 2008. (Updated)  In an exclusive analysis of the speeches made at the recently concluded Political Conventions, the Global Language Monitor found that John McCain spoke at a third grade reading level, meaning that his speech was the easiest to comprehend of any delivered at either convention.  GLM also found that McCain scored the lowest of all convention speakers in use of the passive voice, an indication of ‘direct’ talk.  Higher use of the passive voice is often view as an indicator of ‘indirect’ and more easily confused speech because the doer of the action is obscured:  ‘Taxes will be raised’  rather than ‘I will raise taxes’. 

In another finding, GLM found that both Sarah Palin’s and Barack Obama’s widely viewed (38 and 37 million viewers respectively), and much acclaimed  acceptance speeches were closely similar, delivered in language that reflected a ninth grade (9.2 and 9.3 respectively) ‘reading level’.  

The basic language evaluation stats are shown below.

 

John McCain Sarah Palin Barack Obama
3.7 9.2 9.3 Grade Level
1.9 1.3 1.5 Sentences / Paragraph
4.4 4.4 4.4 Letters / Word
79.1 63.8 64.4 Reading Ease (100 is easiest)
6.4 19.5 22.1 Words / Sentence
2% 8% 5% Passive Sentences

It is widely believed that shorter sentences, words and paragraphs are easier to comprehend.

The analysis was performed by the Global Language Monitor, the media analysis and analytics agency.  GLM used a modified Flesch-Kincaid formula for its analysis, which measures factors such as number of words in a sentence, number of letters in a word, the percentage of sentences in passive voice, and other indicators of making things easier to read and, hence, understand.  

This release comes in at the second year of college level (14+).  Warning: do not incorporate these words into presidential addresses.

 

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.



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2004 Presidential Election Impacted the Way Americans Speak

How the 2004 Presidential Election Impacted the Way Americans Speak

 

Danville, California (November 11, 2004) MetaNewsWire The recently concluded Presidential Election of 2004 has significantly impacted the manner in which Americans communicate with each other and not always in a positive way. For the eight months leading up to the Election, the Global Language Monitor (GLM) has tracked the way Americans communicate with each other about politics. To do this, GLM created its exclusive PQ Index (Political-sensitivity Quotient), a proprietary algorithm that tracks politically sensitive words and phrases in the print, electronic media and the Internet. Some forty words and phrases were analyzed for the Post-Election Survey, including flip flop/flopping, quagmire, Fahrenheit 911, liar!, and misleader.

The PQ Index is perhaps the most in-depth, algorithmic analysis of political word usage ever attempted during a US Presidential campaign. After meeting certain threshold criteria, the index measured how frequently the words and phrases were used in their given political contexts. Then were then tracked on a bi-weekly basis, with greater weight provided for appearances in the major media. Additionally, greater weight was assigned to changes in frequency of appearance the closer the survey came to the election, itself.

Perhaps the one point of agreement by both Republicans and Democrats in the immediate aftermath of the campaign was that moral values played a vastly more important role than had hitherto been estimated. This was re-enforced by the exit polls conducted by Edison Media Research with Mitofsky International for the National Election Pool, which distributed their information to the media through the Associated Press.

The PQ Index picked up this trend months earlier, when issues related to moral values would surface and then, actually, gain in strength as the campaign progressed. By the end of the campaign, these moral values-related words and phrases dominated the pre-Election PQ Index (Political-sensitivity Quotient) of Hot Political Buzzwords released on November 1. Specifically, thirteen or more of the top 20 words and phrases that dominated the media in the run-up to the election, can be classified as directly related to the moral values.

Both the major parties and the mainstream media appear to be surprised at the primacy of the moral values issue atop the exit-poll surveys, though they have used the terms tracked in the PQ Index some hundreds of thousands, if not millions, of times in the preceding month. What led to this miss was that fact that the moral values question was narrowly interpreted to mean the gay marriage and the Mary Cheney incident. (Both Kerry and Edwards cited the sexuality of the vice presidents daughter, Mary Cheney in their debates, a move widely viewed in the subsequent polls as gratuitous.)

In fact, the idea of moral values includes media bias, flip flopping for political gain, the question of a just or unjust war, the disrespecting of a wartime president (as in Fahrenheit 911), tagging the Chief Executive as a Liar or misleader and the rise of the uncivil war in political discourse / dis-coarse. In fact, The Top Five terms in the November PQ Index can all be viewed as related to moral values, as can be seven of the Top Ten — and 13 of the Top Twenty.

Another factor has been the rampant incivility be found in the political discourse in American politics which has reached unprecedented heights or, rather, lows. It can be argued that not since the Civil War era, when President Lincoln was frequently depicted by adversaries as a gangly, gaping baboon, has the discourse sunken to such a profane level. In fact, such is the decline in the political discourse during this campaign that future historians might actually wonder if the battle being fought was between the “Blue States” and the “Red States” rather than between the forces of Terrorism and The West.

This phenomenon is also related to the “Myth of the 24-Hour News Cycle,” where it is argued that once a politically-sensitive buzzword is launched into todays media world, it seems to persist for an indeterminate period, building a kind of media momentum and extending the news cycle rather than shrinking it. This persistence seems at odds with the general perception of the media being fixated on the 24 hours news cycle.

Some of the key words and phrases that have gained visibility during the 2004 Presidential Election follow.

Colossal Error: Kerrys judgment on Bushs Iraq policy. Evidently following California Olive Growers Association Guidelines for measuring the size of olives — Large, Extra Large, Jumbo, Gigantic, Colossal and Super Colossal. This leaves wiggle room for a ‘super-colossal error’.

Flip Flop/Flopping: Formerly referred to gymnastic routines, pancakes, and dolphin acts (Flipper); now a mainstream political term.

Girlie Men: His Honor, the Governator’s, characterization of political opponents.

Global Test: Kerrys description of the bar he would set before committing the US to pre-emptive strikes

Incuriosity: The campaign season with the President being labeled as Incurious George.

Jobless Recovery: A catch=phrase belied by the creation of 2.1 million new jobs in 2004.

Liars!: Signifies the virulence of the name-calling between opponent supporters. Bush wins the ‘Liar Poll with a 2:1 lead over Kerry.

Liberal: Now looked upon as a pejorative; for future reference, please use progressive.

Mary Cheney: For better or for worse, now a household name used in more than 100,000 media citations in the preceding six weeks..

Media Bias: A contentious issue, especially when used in conjunction with the Dan Rather “60 Minutes” imbroglio.

Misleader: MoveOn.org started this all by calling the sitting president a ‘misleader’.

Moral Values: Currently in more than 4,000 media stories; widely varies in interpretation.

Political Incivility: A catch-all category for various rude directives — Cheney, Heinz-Kerry, et al. combined here.

Quagmire: A fading, Viet Nam-era term rescued from obscurity.

Red States/Blue States: Before November 2, 2004, a relatively unknown term, a shorthand used by political pundits, describing Republican-leaning states vs. Democrat-leaning states.

Rush-to-War: The short-hand by Administration opponents for the run-up to the Iraq war.

Swift Boats: Might have torpedoed Kerrys presidential aspirations. Actually, Fast Patrol Craft (PCF), small, shallow draft-water vessels operated by the United States Navy for counterinsurgency (COIN) operations during the Vietnam War.

Two Americas: John Edwards frequent of America as divided between rich and poor, the jobless and the employed, liberals (err, progressives) and conservatives.

— Paul JJ Payack

 

Myth of 24-hour News Cycle:

 

  • Directly Impacts

  • (and Undermines) the 2004 Presidential Campaign

 

October Surprise Short-lived Compared to August Surprise

 Danville, California (October 19, 2004) Though it is commonly assumed that the media is now on a 24-hour news cycle, the opposite appears to be true, according to an exclusive analysis of The Global Language Monitor’s PQ Index (Political-sensitivity Quotient). Though the day-to-day headlines of the 2004 Presidential Campaign are relatively transient, the ideas encapsulated in the political buzzwords that GLM tracks take several months to cycle through the electronic and print media, the internet, and cyberspace, particularly the blogosphere.

Once a ‘politically-sensitive’ buzzword is launched into today’s media world, it seems to persist for an indeterminate period, building a kind of ‘media momentum’ and extending the news cycle rather than shrinking it. This persistence seems at odds with the general perception of the media being fixated on the ’24 hours news cycle’.

The PQ Index (Political-sensitivity Quotient) released monthly by The Global Language Monitor is a proprietary algorithm that tracks politically sensitive words and phrases in the media and on the Internet.

A current example: the PQ Index has been the tracking the “Swift Boats” issue for over six months as shown in Figures 1 and 2. Though it peaked in the last few weeks at No. 1 in the August Tracking Index with the release of the Swift Boat Veterans for Truth ads, it remains strongly entrenched in the Top Ten in the October survey. The evidence suggests that the issue will persist for some time to come; definitely through November 2nd.

Another example might be the labeling of President Bush as a Liar. This first surfaced in early spring as a result of ads launched by 527 organizations, such as MoveOn.org, in an action without precedent in the mainstream media, boldly labeling the sitting president a Liar. This was an early version of this years attack ads that would proliferate throughout the year, and was little noticed by the mainstream media at the time, except as a curiosity.

The ads, however, proved to be harbingers of what was to follow. Over the course of the next six months the label stuck, increasingly resonating especially on the Internet and in the blogosphere. This month the term sits at No. 11 on the PQ Index, down from No. 4 in August. In fact, Bush as Liar! is up some 1400% since the beginning of the year. An additional wrinkle is that Kerry, too, is now being labeled as a Liar! by his critics with nearly 40% of the references tracked by the PQ Index labeling the Democratic nominee as such.

Another example is the Dead and Done Presidents phenomenon. With the passing of Ronald Reagan in June and the much-anticipated publication of Bill Clintons autobiography the next month, these two former presidents, leapt to the top of the PQ Index in June and July respectively. In the October Index, they both still rank in the Top Twenty demonstrating the persistence of their long-shadows over the current campaign.

Fahrenheit, representing Michael Moores controversial film, Fahrenheit 451, took the top ranking in the July PQ Index, jumping some 400% from the previous month. Fahrenheit maintained its No. 1 position in August and currently ranks as No. 6 in the October Index. Mr. Moore, more than most, seems to have appreciated the new “Surprise” phenomenon, though for maximum impact he might have, in retrospect, released his film a month later, in August rather than July.

And now, in what could be a sign of mounting difficulties for the Democratic Presidential Campaign, this months top political buzzwords (including ‘Dan Rather-related Bias, ‘Liberal,’ Global Test,’ ‘Flip flop/flopping’ and Swift Boats) are creating an inhospitable climate, in many cases overshadowing the key messages of the Democratic Nominee, according to the October PQ Index.

In the October PQ Index, Swift Boats is actually getting more media hits and citations than all otherkey Kerry messages combined. These messages include; “Two Americas,” “Bush the Misleader,” “jobless recovery,” and “global outsourcing”.

With weeks remaining in the Campaign, there is a very real danger that Kerrys key messages will continue to be swamped by the “flip flop,” “Swift Boat” and “Rathergate” (and now the Mary Cheney) issues.

This is not to say that an October Surprise is not possible. Based on recent history and the uncertainty associated with al Qaeda it would be wise to expect any number of such events. However, the importance of the August Surprise with its attendant , momentum-building sustainability, should not be overlooked by current, or future, campaigns.

– Analysis by Paul JJ Payack

Political Buzz Issues Live Longer on the Net  

 

Read More:

A Sound Bite is Born: Tracking Politically Sensitive Words in These Politically Sensitive Times (San Diego CityBeat)

Incurious George — Has the President a New Title (Reuters)

Another Obscure 16th C. Word Disinterred (UK)

Incurious in China (Taiwan)

Flashback: Don’t Misunderestimate Dubya!

Misunderestimate on National Public Radio’s (NPR): Wait Wait…Don’t Tell Me!

ArnoldSpeak Has California Crowds Listening! (Reuters)

Chad Blocking the Road to the White House (CNN)

Presi dential Debates Score at Grade School Level

San Fransisco Chronicle on Chads and Their Aftermath

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.



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