See how GLM Brand Affiliation Services can help your organization; call 1.512.815.8836 or email info@LanguageMonitor.com
See how GLM Brand Affiliation Services can help your organization; call 1.512.815.8836 or email info@LanguageMonitor.com
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.
These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.
In 2006, GLM created a study for the New York Times that foreshadowed the collapse of the Housing Bubble. GLM’s placement of the Rise of China as the top news story of the 21st century has been widely cited as prescient in academic and political research. GLM’s analysis of the state of high technology each year, is continually cited by industry titans as key to understanding of the current state of affairs.
GLM foresees a time in the near future where data doubles every hour, every minute, then every second. To address this unfolding reality, GLM created the tools you need to address an enterprise in a world never at rest, where the facts can change before you locked your strategy into place, in the world where the social media of today is but a hint of what will emerge in the coming months and years.
Fortunately, GLM’s specialized products and services have been built from the ground up for Big and bigger date, for a marketplace ever in flux, where the only constant is change.
Global Language Monitor products include NarrativeTracker, TrendTopper MediaBuzz services, Sports, Collegiate and Product Brand Audits, and Brand Affiliation Indexing (BAI). For more information, call +1.512.815.8836 or send email to email@example.com
GLM continues to be cited hundreds of by the leading print and electronic media the world over. In fact, the worldwide print and electronic media have come to rely on The Global Language Monitor for its expert analysis on cultural trends and their subsequent impact on various aspects of culture.
Worldwide print and electronic media have come to rely on GLM for it TrendTracking and analytics-based analyses.
A representative sampling includes: CNN, MSNBC, The Wall Street Journal, Reuters, Associated Press, United Press International, Knight-Ridder, USAToday, The Washington Post, The Washington Times, The Chicago Tribune, The Los Angeles Times, The New York Times, San Francisco Chronicle, The Charlotte Observer, Minneapolis Star Tribune, San Jose Mercury, New York Post, NPR, FoxNews, ABC, NBC, CBS, ChinaNews, Peoples Daily, The National Post, The Sydney Morning Herald, The BBC, the Australian Braodcasting Company, The Canadian Broadcasting Company, The Cape Town Argus, El Pais (Madrid), The Daily Mail (Scotland), The Hindustan Times, The Gulf News (Qatar), and various electronic and print media on six continents.
About Paul JJ Payack
Paul JJ Payack (PJJP Pictures) has served as a senior executive of three Fortune 500 high technology companies, and three Silicon Valley technology companies that were acquired buy three other Silicon Valley giants, as well as numerous start-ups and re-starts. For FAQs about Payack and GLM, go here.
Paul JJ Payack has served as a senior executive of three Fortune 500 high technology companies (Unisys, Dun & Bradstreet, and StorageTek), and three Silicon Valley technology companies (Apollo Computer, Intelliguard Software, Legato Systems) that were acquired by three other Silicon Valley giants, as well as numerous start-ups and re-starts.
Currently, GLM’s President and Chief Word Analyst, he also was the founding president of yourDictionary.com. These two language sites attract millions of page views a month. He founded GLM in Silicon Valley in 2003 and moved it to Austin, Texas in 2008.
Payack taught scientific and technological communications at the University of Massachusetts, the University of Texas-Arlington and Babson College, the Federal Reserve Bank (NY), GM/Hughes Aircraft, and many others.
He is a frequent guest on the media circuit including CNN, the BBC, NPR, the CBS, Australia Broadcasting Company and Chinese Radio and Television.
Payack is the author of some eighteen collections (seven currently in print), including A Million Words and Counting, Kensington (New York) as well as co-author with Edward ML Peters of The Paid-for Option (Tower Oaks Press), an analysis of the healthcare crisis in the USA.
Payack studied philosophy and psychology at Bucknell University and was graduated from Harvard where he studied comparative literature, classical languages and fine arts.
He currently resides in Austin, Texas with his wife, Millie, and family. Contact Payack directly: 001 512 815 8836 or firstname.lastname@example.org.
Pictures of Paul JJ Payack
Frequently Asked Questions About the Global Language Monitor
Q.What is the Global Language Monitor?
A.The Global Language Monitor documents, analyzes, and tracks the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.GLM, an internet media analytics company, was founded six years ago in Silicon Valley.It is a direct descendent of yourDictionary.com, the premier multi-language dictionary site with some 230 languages.YDC had very deep academic roots with some two dozen of the world’s top linguists on its Academic Council of Experts.The Global Language Monitor is one of the first companies to exclusively focus on English as the first, true global language, and its impact on various aspects of culture, such as politics, the arts, entertainment, science, technology, and the like.The leading global media have come to rely upon GLM’s analysis and analytical techniques. The Global Language Monitor is based in Austin, Texas.Paul JJ Payack is the founding president of both companies.
Q.Who is Paul JJ Payack?
A.Paul JJ Payack is the president and Chief Word Analyst of the Global Language Monitor. Payack was born in Morristown, New Jersey, and grew up in neighboring Boonton. (His twin-brother, Peter, is a poet, professor and the first ‘Poet Populist’ of Cambridge, Massachusetts.) Payack earned a scholarship to Bucknell University where he studied psychology and philosophy, took a year off to write his first book, A Ripple in Entropy, and transferred to Harvard University where he was graduated with a bachelor of arts, concentrating in comparative literature; he subsequently earned a CAGS. After an early stint in academia, Payack spent his career with a number of America’s most innovative technology companies, including such pioneers as Digital Equipment Corporation (DEC), Apollo Computer, Network Systems Corporation and Intelliguard Software, and Legato Systems. He was subsequently a senior executive for three Fortune 500 companies (including Unisys, D&B, and companies that were absorbed by SUN, EMC and HP) as well as a number of Silicon Valley start-ups, spin-outs and spin-downs.
Payack has served as an adjunct lecturer for the University of Massachusetts for some three years, and has spoken at the Federal Reserve Bank (NY), Hughes Electronics, The University of Texas (Arlington), and many other organizations and educational institutions.Payack is a frequent media commentator on technology, words, and language to such organizations as CNN, NPR, the BBC, Reuters, the New York Times, the Sunday Times (London), and thePeoples’ Daily (Beijing).
Payack’s penultimate book, A Million Words and Counting, was published as a Citadel Imprint by Kensington, New York in 2008; the quality paperback edition has just been released. (His latest book was an analysis of the Healthcare crisis in the US.)
For more extensive background information, check out Linkedin.
Q. So you are not a linguist?
A. I am most definitely not a linguist and have never claimed to be one. Over the years my titles have included (in order): Assistant Director of Admissions, Technical Writer, Engineer, Marketing Manager, Corporate Director, v.p., C.M.O., SVP, C.E.O., founder, co-founder, principal and now ‘Chief Word Analyst’.
Q. What is a ‘Chief Word Analyst’?
A. The New York Times, in 2006, was the first to mention our PQI technology in an article about The Power of Words, which used our technology to see if the NY real estate market was heading toward a collapse. In the article, Stephanie Rosenblum, described me as a ‘word analyst’. I thought that was an apt description and have used the phrase as my title ever since.
GLM’s motto is ‘Where Technology Intersects With the Word’ and that is precisely what we do — applying statistical techniques, numerical analysis and the latest in computer technology to the analysis of the the Internet, blogosphere, print and electronic media, and now so-called social media.The Global Language Monitor’s expertise is in applying these techniques to global English in its various manifestations.
Q. Linguists frequently spar with you in the media.
A. Linguistics is classified as a subfield of Anthropology. There are many subdivisions within the field and subdivisions within the various categories. So expertise in one of these areas is quite narrow. It’s analogous to being an engineer: chemical, industrial, electrical, computer, audio, and the like. So when you hear from a linguist, it helps to understand their particular field of expertise.
For the most part, linguists are neither technologists, nor media analysts, and as such they are but one constituency. Media analysts, technologists, and scholars in general not only encourage our work but also incorporate it into scores of peer-reviewed research, text books and so forth. The Global Media seeks out our analysis in ever increasing numbers.
Q. We read that in an interview you once reversed Barack Obama’s name?
A. True. We’ve also been cited for typos, Word-clock malfunctions, mathematical errors, and so forth. All true.
One of the many wonders of the Internet is that every mistake you make will be remembered indefinitely (and magnified, if at all possible). And then there is the near-endless replication of hear-say, invective, or worse. I find it reassuring that anyone looking beyond the dozens of competing narratives swirling about one’s person, has good old-fashion ‘primary sources’ readily available at the click of key.
Q. Why was there such controversy about the Million Word March?
A. Linguists believe that there is no way to count words, since the nature of what a word is, itself, is in dispute.Hence you cannot count what you cannot define.More so, even attempting to take a measure of the language is to be condemned.
Q. Don’t unabridged dictionaries have all or most of the words in the language, according to a rigid set of criteria. Can’t you just count them?
A. Apparently not without great difficulty. We, too, are mystified by this.
Q. Google and Harvard University recently launched the Google Books Ngram Viewer. They also calculated the number of words in the English Language. How does that compare to the number that your obtained from the Global language Monitor’s algorithmic-based analysis?
Google Validates GLM’s No. of Words in English Prediction
The above graphic is from the AAAS /Science as reported on NPR. At the time the New York Times article on the historic threshold famously quoted several dissenting linguists as claiming that “even Google could not come up with” such a methodology. Unbeknownst to them Google was doing precisely that.
The number of words in the English language according to GLM now stands at: 1,025,109.8 (January 1, 2014 estimate). The difference between the two analyses is .0121%, which is widely considered statistically insignificant.
Google’s number, which is based on the counting of the words in the 15,000,000 English language books it has scanned into the ‘Google Corpus,’ mirrors GLM’s Analysis. GLM’s number is based upon its algorithmic methodologies, explication of which is available from its site.
Q. The 1,000,000 word was ‘web 2.0;’ a number of lexicographers seemed to think this was not a word because it contains letter and a number and even a bit of punctuation. Is it a word?
A. It’s a lexical unit. Think about this for a moment: is O.K. a word? Or 24/7, or w00t. or 3-D? There is a long history of English words with numbers (or punctuation) intermixed. And it is a burgeoning trend; it’s called L33t Speak. Check the New York Times, where you will find and goodly amount of headlines featuring Government 2.0 or Healthcare 2.0, and the like.
Q.What is the methodology?
A.The Global Language Monitor first established a base number of words in the language using the number of words in the generally accepted unabridged dictionaries (the O.E.D., Merriam-Webster’s, Macquarie’s, etc.), that contain the historic ‘core’ of the English language, including every word found in the historical codex of the language beginning with Beowulf, Chaucer, the Venerable Bede, on to the works of Shakespeare, the King James Bible, and the like.
The Global Language Monitor’s proprietary algorithm, the Predictive Quantities Indicator tracks the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, in social media as well as accessing proprietary databases (Factiva, Lexis-Nexis, etc.).
GLM then assigned a number to the rate of creation of new words and the adoption and absorption of foreign vocabulary into the language. The result, though an estimate, has been found to be quite useful as a starting point of the discussion for lay persons, students, and scholars the world over.
Q.A million sounds like a lot of words?
A.The Global Language Monitor’s estimate of the Number of Words in the English Language, is taking a relatively conservative approach. For example, the Introduction to Merriam-Webster’s 3rd International claims it was limited to the 450,000 words listed in that dictionary, because “the number of words available is always far in excess of and for a single volume dictionary many times the number that can possibly be included”. Many times the 450,000 included words, results in a number far in excess of 1,000,000. In fact, if you included all the scientific terms, all the jargon, and all the species of like, you could claim tens of millions of words.
Q. So it is rather difficult to estimate the number of English Words.
A. Nearly impossible. But, of course, you can make the same argument for anything a human being can measure: the number of stars in the galaxy, the number of galaxies in the universe, the number of people on the planet, the depth of the oceans, fish in the sea, moves possible on a chessboard, throughput of the latest supercomputer, amount of CO2 in the atmosphere (and hence predict Global Warming), even the number of planets in the Solar System (Take that, Pluto!).
Answers to questions like these have been settled, from the beginning of the scientific revolution and the Enlightenment, through a number of methodologies, including statistical analysis, and rigidly defining the subjects of study.We see no reason to exclude language from such inquiry.
Q.Did you count variations of words such as run, runs and running as separate words?
A.GLM counts only headwords, so run, runs, and running are only counted once.We do not count the named numerals as separate words, e.g., two hundred twenty-four thousand one hundred ten … one hundred eleven … one hundred twelve.Doing so would result in an infinite number of words since the set of named numerals is infinite.
Q. OK, sowhat makes English special?
A.The English language is not anymore special than any of the other 6,919 languages spoken on the planet.All languages are of great cultural value and are worthy of study and preservation.What is special about English, however, is the fact that it is has acquired an immense number of words and is the first truly global language. Of course, Greek was certainly spoken throughout that part of the world conquered by Alexander, as was Latin in the Roman Empire and later throughout Medieval Europe.And French was certainly the language of diplomacy in the late nineteenth and early twentieth centuries.However English is the first language to literally span the globe.
Q.How many people now speak English?
A.In 1960, there were 250 million English speakers in the world, mostly in former British colonies; the future of English as a major language was very much in question.Today, English is spoken by some 1.85 billion people as their first, second or business language.
Q.Have your years in high technology influenced your thinking?
A.When I began in technology what would come to be known as the world wide web consisted of some 138 ‘endpoints’; today there are more than 8,000,000,000, more than one for every person on the planet.
My first computer system, was approximately 80 feet long and weighed hundreds, if not thousands, of pounds.Today, you carry all that computational power – and more – in the 4G phone in your pocket, just as your coffee maker is undoubtedly more powerful than all the computer systems aboard Apollo XI.
It is in this type of environment that one rarely ponders why something cannot be done, but rather how to do something that has never been done before.
Q. What about newly coined words of neologisms. What give GLM the authority to add new words into the dictionary?
A. In the English-speaking world there is no authority that judges the ‘worthiness’ of words to become an official part of the English Language, which is one reason why English has so many more words than many other languages.
“What we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz’s words ‘by other means’.”
Note: This is the second in a series; you can see the first article directly below this one.
November 30. Where do we go from here? We’ve already established that this is not a typical business cycle and this recession falls out of scope of previous recessions. Even the Great Depression was typical in the sense that it set off a worldwide fall in demand and productivity. It is now widely understood that while government intervention did stop the catastrophic collapse of the global economy, this intervention did little to revitalize global economic growth which did not resume until the onset of World War II.
This post first appeared on TheHill.com
Now, fast forward to September 2008 and months following shortly thereafter. There is wide agreement that the direct and dramatic Bush/Obama interventions did, indeed, prevent a global economic collapse. However, for many nations, including the U.S., the revitalization has yet to occur. While the stimulus spending saved many jobs in the public sector, few jobs were created in the private or wealth-creating sector. In retrospect it now appears that the stimulus was the equivalent to eating empty calories when hungry; a temporary rise in blood sugar without sustained nutrition.
This lack of wealth-building focus has led to a weak economic performance of 2.4 percent projected growth in GDP, hardly what one expects after such spending. (This growth rate has already been revised downward to 1.6 percent in the last quarter.) If this scenario does play out as expected, the eight million lost jobs will be replaced with new ones — by the 2020 time frame. By way of comparison, the “Reagan Recovery” created over 11,000,000 new jobs with four years.
While President Obama’s economic policies and overall execution of leadership is the current focus of many commentators, it remains a fact that this situation didn’t sneak up on us. The United States manufacturing sector has declined as a percentage of non-farm employment from about 30 percent in 1950 to just 9.27 percent in 2010, according to the October estimate of the Bureau of Labor Statistics. Also, an underlying statistic is that the U.S. has been losing not just manufacturing jobs, but entire factories, over 40,000 of them since 2000. The ramifications here go far beyond the manufacturing sector itself. Indeed, by some estimates, there is a 15-1 multiplier between other jobs (including manufacturing and service) and each manufacturing position. Therefore, this unprecedented loss of an industrial base and its concomitant plethora of supporting positions leave a greatly reduced platform upon which to launch a successful and timely recovery.
And so the question remains: Where do we go from here?
First, take a deep breath, look in the mirror and repeat; the world is different from what it was in 1982 and wishing and acting like it was the same will not bring those lost manufacturing jobs back. No matter what we do, trying to recapture global leadership in industries where the average U.S. salary (excluding benefits) is over $20/hr where the similar cost in China or Mexico is between $2-$6/hr is a losing proposition. This is not to say that the U.S. should not continue to innovate and look to manufacture world-class products, only that we will have to pick our battles in places where we have a strategic competence and a willingness to compete. Specifically, management must be willing to continually analyze each process for best in class behaviors and continually work to improve in order to maintain a leadership position.
Second, focus strategic investment in industries where the U.S. has a substantial lead or could develop one in future. Good examples here are in the area of information technology, where private investment continues to create new enterprises and wealth and “green technology” whose future is yet to unfold. We need to remind ourselves of the effectiveness of the U.S. Space Program, not only in accomplishing its primary mission, but creating entire industries and market that are still returning value to this day.
Third, fully accept that the old manufacturing jobs will not be repatriated and implement a program that will both create true value for the economy while putting people back to work. In past recessions, workers were typically called back to their jobs as the economy improved. This time however, with the loss of so many factories, the jobs platform is significantly smaller and is unable to support the type of recovery we have seen in the past. Now, we must both create jobs in new markets and industries as well as find employment for those whose skill base will not readily transfer to the new jobs platform(s).
A good example of this is the proposal by the Center for American Progress that outlines a plan to develop an energy efficiency industry to retrofit approximately 40 percent of the country’s buildings (approximately 50 million structures) within the next decade. This would require more than $500 billion in public and private investment and create over 600,000 “sustainable” jobs. Under the plan, energy use in those buildings would be reduced up to 40 percent and generate between $32 billion and $64 billion in annual consumer savings. Those savings would be used to re-pay the construction loans that would support the program.
This type of program would both create private sector jobs and help re-build U.S. infrastructure for the next five decades, all the while creating a buffer between the current economic environment and the one that will emerge.
One word of caution: we need a dozen or more initiatives of this kind to even come close to replacing the 8,000,000 lost jobs.
Paul JJ Payack is president of Austin-based Global Language Monitor. Edward ML Peters is CEO of Dallas-based OpenConnect Systems. Their most recent book is “The Paid-for Option”, which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.
Social Media and Internet Analysis Presage Future Directions in Healthcare Reform
DALLAS & AUSTIN, Texas – September 28, 2010 – The Healthcare Reform effort has faltered in the public mind as projected by the Healthcare NarrativeTracker™ Index (HNTI™) over the last several months. The results of the Healthcare NarrativeTracker Index were reported over the previous four months in a series of joint announcements by OpenConnect, the Dallas-based leader in process intelligence and analytics solutions, and Austin-based Global Language Monitor, the media analytics company.
For more information about GLM’s Narrative Tracking and Business Intelligences call 1.512.815.8836 or email email@example.com.
“It seems that healthcare reform was never really ‘Paid For’ as promised to the American people. The unfortunate reality is one of sharply rising premiums, severely reduced options for coverage and continued out-of-control spending,” said Edward M.L. Peters, CEO of OpenConnect. “The only way to solve this problem is through a comprehensive cost improvement program that focuses on all sectors of the healthcare industry. Saving just $.04 on every healthcare dollar would yield more than enough savings to make this program truly ‘Paid For’ without raising taxes, reducing benefits or cutting reimbursements for services.”
Since being launched earlier this spring, the Healthcare Narrative Tracker Index has found:
Though the President’s statement is technically true, it is now evident that many of those same plans are now being altered, eliminated, or priced out of reach of their current customers. Therefore, according to HNTI, the president’s statement is viewed with deep suspicion.
In a related development, the US Census Bureau announced earlier this week that the number of uninsured Americans grew to 50.7 million in 2009, now 16.7% of the population, rising from 46.3 million and 15.4% in 2008. Also noted was the decline in number of insured through their employer, falling from 176.3 million to 169.7 million in 2009. If this trend continues through 2010 and into 2011, it will only exacerbate the problem of funding the Healthcare Reform effort, since there will be significantly fewer people to help fund the mandate.
“The value of the Healthcare NarrativeTracker Index clearly extends to its predictive ability,” said Dave Hill, long-time industry observer and principle of Mesabi Associates, the Massachusetts-based technology consulting firm. “Including social media in the mix of Internet and electronic and print media sources provides a very clear (and accurate) snapshot of what the people are actually thinking. The predictive element only adds to the Healthcare NarrativeTracker’s power.”
The Healthcare NTI is based on the national discourse, providing a real-time, accurate picture of what the public is saying about any topic related to healthcare, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the print and electronic media, as well as new social media sources (such as Twitter). In addition to the NTI, the NarrativeTracker Arc™ follows the rise and fall of sub-stories within the main narrative to provide a comprehensive overview of the narratives being tracked.
In a separate release tracking the Top Political Buzzwords of the Mid-term elections, the Global Language Monitor has found that Healthcare Reform-related buzzwords have fallen sharply and now rank at No. 21 on the list, while No. 13 Deficit Spending, No. 15 Out-of-control Spending, and No. 17 Healthcare Mandate are in ascendance.
DALLAS & AUSTIN, Texas (August 17, 2010) — The Healthcare NarrativeTracker™ has found a sharply rising national concern about keeping one’s insurance and rising healthcare costs in light of the regulations associated with the implementation of the Patient Protection and Affordable Care Act. The new results of the Healthcare NarrativeTracker Index™ (NTI™) were reported earlier today by OpenConnect, the leader process intelligence and analytics solutions, and The Global Language Monitor, the media analytics company.
The NTI has found that the number of social media and Internet citations are significantly diverging among those who cite healthcare price and premium increases vs. those citing lower costs and premiums decreasing. For example the price and premium percentage increase is now nearly double the percentage (188%) for price and premiums decreasing.
In addition, the analysis indicates that the number of social media and Internet citations regarding ‘keeping one’s insurance’ vs. ‘losing one’s insurance’ have also diverged significantly, especially over the last ninety days, with the citations for ‘losing one’s insurance’ increasing some 1160% over the period.
“The numbers in the Healthcare NarrativeTracker are widely supported by the polls, the surveys, and the media,” said Edward M.L. Peters, CEO of OpenConnect and author of The Paid-for Option, which describes how only through the application of innovation and technology can productivity be achieved in the healthcare industry. “The predictive element of the Healthcare NTI has correctly foreshadowed this shift in public sentiment; it will be interesting to see how this all plays out in the run-up to the mid-term elections.”
On August 3, voters in Missouri overwhelmingly (71%) supported a state measure barring the federal government from penalizing those who do not acquire health insurance – a key measure for funding the Obama Healthcare Reform plan. Other evidence indicates that support for Healthcare reform is flagging. According to the Washington Post, the Kaiser Family Foundation health tracking poll “shows erosion in the intensity of support. Last month, 23 percent of Americans held ‘very favorable’ views of the law. This month, that figure is 14 percent, with most of the falloff coming among Democrats (Republicans and independents already being skeptical).” Other polling reinforces these views.
The Healthcare NTI™ is based on the national discourse, providing a real-time, accurate picture of what the public is saying about any topic related to healthcare, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the print and electronic media, as well as new social media sources (such as Twitter). In addition to the NTI, the NarrativeTracker Arc™ follows the rise and fall of sub-stories within the main narrative to provide a comprehensive overview of the narratives being tracked.
The Healthcare NTI is released monthly. The first analysis completed in May 2010 detailed the various narratives surrounding Massachusetts Healthcare reform, a healthcare model which has been adopted in the Patient Protection and Affordable Care Act, more commonly known as the national healthcare reform bill.
About OpenConnect: OpenConnect is the leader in process intelligence and analytics solutions that automatically discover workforce, process and customer variations that hinder operational efficiency. Armed with this information, executives can make the quick and incremental improvements that will increase process efficiency, improve employee productivity, reduce cost, and raise profitability. With a rich history of developing innovative technology, OpenConnect products are distributed in more than 60 countries and used by more than 60 percent of Fortune 100 companies. For more information on OpenConnect, visit www.oc.com.
About the Global Language Monitor: Austin, Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. Since 2003, GLM has launched a number of innovative products and services monitoring the Internet, the Blogosphere, Social Media as well as the Top 25,000 print and electronic media sites