Political buzzwords track Obama Presidency

Top political buzzwords track trajectory of Obama Presidency

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‘Bailout’, ‘Climate Change’, ‘Birther’, ‘Health Care Reform’ and ‘Liberal’ top analysis

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‘Obamamania’ and ‘Politics of change’ tumble as does ‘Bush’ (as a bogeyman)

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Austin, Texas September 7, 2009 – ‘Bailout’, ‘Climate Change’, ‘Birther’, ‘Health Care Reform’ and ‘Liberal’ were named the top political buzzwords since the Obama Inaugural by The Global Language Monitor. Rounding out the top ten were ‘recession’ (up some 1000% when linked to Obama), ‘Sarah Palin,’ the phrase ‘change you can believe in’ (down some 600% since the Inauguration), ‘AIG bonuses,’ and ‘Sotomayor,’ the new Supreme Court justice. Perhaps, even more striking is the manner in which signature buzzwords such as ‘Politics of change’ (No. 37) and ‘Obamanania’ (No. 38) have tumbled. Another finding: the tactic of painting ‘Bush’ (No. 23) and, even, Cheney (No.28) as bogeymen is rapidly losing it effectiveness.

For the study, GLM used it proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the blogosphere and social media as well as accessing proprietary databases. The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity. The final list contains 40 words and phrases (see below).

“The top political buzzwords used since the Obama Inaugural show the sharp trajectory of his presidency,’ said Paul JJ Payack, president and chief word analyst of The Global Language Monitor. “Our analysis differs from polls in that it is not what people say they think about various topics, but rather is a measurement of what words are actually being used and in which context.”

The Top Political Buzzwords since the Inaugural listes with rank and commentary follow.

Top Political Buzzwords September 1, 2009 Comment

Rank

1. Wall Street Bailout: Still resonates at very high score, no shrinkage

2. Climate Change Remains: One of the Top 3 — for several years

3. Birther: Whatever it means, the issue looms large

4. Health Care Reform: Health Care Reform comes in at a strong No. 4

5. Liberal: This is not always a positive statement

6. Recession (linked to Obama): Obama’s link to recession up 1000% since inauguration

7. Sarah Palin: Fierce opposition to her, apparently adds to her allure

8. Change you can believe in: Down almost 60% from January peak

9. AIG (Post-bailout Bonuses): Bonuses after the Bailout still loom large in public mind

10. Sotomayor: Wise Latina gets more news than Iraq War

11. Iraq War: Fading from the public mind as Afghanistan advances

12. Socialism (linked with Obama): Painting Obama as a Socialist apparently working

13. Outrage (Linked with Obama & AIG: Outrage at AIG now linked to Obama administration

14. Public Option in HealthCare: Public Option still center of debate

15. Stimulus Package: Stimulus package still object of controversy

16. MObama (the Fashion Icon): Michelle Obama image as global fashion icon rising rapidly

17. Beer Summit with Gates & Cambridge Police: Beer Summit resonates with all things ‘racial’

18. Middle-class taxes: Concern is up about 170% since Inaugural

19. Current crisis as Depression: Citations down some 50% since January

20. Transparency: Idea of Transparency shrinking from view (down 30%)

21. Obama as a compromiser: Continues to gain traction

22. Rush Limbaugh: Rush bests the former president by only 5%

23. George Bush: Warning to Dems: Bush as Bogey man fading from view

24. Single Payer: Healthcare solution view as government intervention; Up over 800% since Obama took office

25. Death Panel: Up some 1500%, ranking only slightly ahead of Al Qaeda

26. Al qaeda: Still lurking in the public mind

27. Town Hall Meetings: Not to be easily dismissed

28. Dick Cheney: Former No. 2, now No. 28

29. Shovel Ready: Where are all the ‘shovel-ready’ jobs?

30. Global Financial Restructuring: This may take years to run its course

31. Iran election: On the periphery of American consciousness

32. Wise Latina: Short-term news bite, no lasting value

33. Financial meltdown: Down 85% since January as he the new reality sets in

34. Worst Recession: Not depression, but something different than a recession

35. Afghanistan: Troop build-up mostly a Beltway discussion

36. Wee weeing: According to Obama, Washington in late summer

37. Politics of change: Biz as usual sends this plummeting 60% from Inaugural

38. Obamamania: Yesterday’s news; down over 80% from Inaugural

39. Politics of fear: Within 1/2 of 1% of Obamamania

40. Nuclear Iran Drifting in and out of public consciousness

What’s the advantage of the PQI over the Polls?

The PQI is, perhaps, the ultimate ‘It is what it is’ measurement of consumer (and in this case Political) sentiment.

The PQI simply measures the occurrence of certain words or phrases in the print and electronic media (traditional or otherwise), on the Internet, and across the Blogosphere and social media, as well as accessing proprietary databases. It is by its very nature non-biased. When we take a statistical snapshot for the PQI there is no adjustment for ‘underrepresented’ groups, there are no assumptions about probability of turnout, the proportions of newly registered voters, traditional models, or expanded modularities. Rather, we take our measurements, check for the rate of positive or negative change in the appearance of a searched word or phrase (what we call velocity and momentum) and publish our results.


Obama’s Acceptance Speech at 9th Grade Level

 

Barak Obama\'s Acceptance Speech Delivered at 9th Grade Level

 

Delivered in more accessible language than past efforts


‘Outrage’ in global media higher than anytime this century

‘Outrage’ in global media higher than anytime this century

Previous benchmark was in aftermath of 9/11 attacks

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Austin, TX March 24, 2009 – The Global Language Monitor has found that the word ‘outrage’ has been used more in the global media this week than anytime this century. The previous benchmark was in the immediate aftermath of the 9/11 terrorist attacks.  The analysis of the global printed and electronic media was concluded earlier today. 

“There is a feeling that the outrage is unprecedented, and the numbers certainly demonstrate the fact.  The amount of anger and outrage as reflected in the media is, indeed, unprecedented,” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor.

In particular, the word has been quoted in association with the uproar over the AIG bonuses, as having been used by President Obama, his senior staff, members of congress, commentators, and ordinary citizens at large.  The GLM analysis included global print and electronic media since the turn of the 21st century. 

GLM examined word usage in the seven days following significant events including, the 9/11 terrorist attacks in 2001, the start of the Iraq War in 2003, and the week after the Hurricane Katrina disaster in September 2005.  The analysis included global print and electronic media. 

The ranking of ‘outrage’ usage in the media: 

1. AIX Bonuses, 2009

2. the 9/11 Terrorist Attacks, 2001

3. Hurricane Katrina, 2005,

4. Iraq War, 2005

Earlier GLM had reported that words of despair and fear have been drowning out those of ‘Hope’ in the Global Media since Obama’s election as president of the United States on November 4, 2008, with examples abound, including  catastrophe,  depression, as in full-blown or impending disaster, collapse, and crisis, among many others.

For more information, call +1.512.815.8836 or email info@languagemonitor.com


‘Despair’ & ‘fear’ drowning out ‘Hope’ in Global Media

Comparison of 90-days since election to 9/11 and Start of Iraq War

 

Austin, TX February 10, 2009 – The Global Language Monitor has found that words of despair and fear relating to the global economic meltdown are drowning out those of hope in the global media in the ninety days since the US presidential election on November 4, 2008. 

With thousands of global headlines centering on the deteriorating global economy followed by news of the human toll of people driven to despair and committing acts of desperation, GLM undertook an analysis of the language used in the global print and electronic media since the US presidential election.  GLM then compared their frequency of use to the ninety days following the 9/11 Terrorists attacks on New York and Washington in 2001 and the 90-day period following the outbreak of the Iraq War in 2003.  The representative fear-related words chosen:  Fear, Despair, Abandoned, Desperate/Desperation.

The analysis found that these words were used in the last ninety days with 18-23% more frequency since the historic Obama election than when compared to their use in the ninety days following the terrorist attacks of 9/11 of 2001 and 90-days following the beginning of the Iraq War in March 2003.  The one exception was that of the word fear, itself, though its use in relation to the economic meltdown was still some 85% of its use in the case of 9/11 and the Iraq War.

“The results are striking, especially, in contrast to the immense outpouring of global goodwill in response to the inauguration of Barack Omama, since the survey included the ten days immediately following Obama’s swearing in,” ” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. 

 

The specific breakdown of the keywords (and related variations) follows:

 

1. Abandoned — Abandoned appeared some 23% more frequently

2. Despair — Despair appeared some 18% more frequently

3. Desperation – Desperation appeared some 18% more frequently

4. Fear – Fear appeared some 85% of the frequency

Media and Analysts:  Call for Graphics

For more information, call +1.512.815.8836 or email info@languagemonitor.com


Trending: Disillusionment, Anger & Outrage on the Rise


Trend:  Disillusionment, Anger & Outrage

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on the Rise Since Obama’s inauguration

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‘Deficit of Trust’ and ‘Numbing weight of our political process’ appear to be keepers

Obama State of the Union at 8th Grade Level; Deft use of Passive Constructions

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Austin, TX February 1, 2010.  According to an exclusive analysis by the Global Language Monitor, the disillusionment, anger, and outrage acknowledged by President Obama in his State of the Union address has been on the rise since Obama’s election in November 2008.

“Much has been written about what the President in his State of the Union message called the ‘numbing weight of our political process’ and the ‘deficit of trust’ it thus engenders,” said Paul JJ Payack, President and Chief Word Analyst.  “The disillusionment, anger and outrage should not be a surprise, especially to students of political language, who have been analyzing what is being said in the political realm over the last 18 months.  (That this comes as a revelation to our political elites, however, should serve, once again, as a sobering lesson or, even, cautionary tale.)”

Though little noticed by the media, GLM found that in early February, just weeks after the Obama inauguration, the ‘words of despair and fear relating to the global economic meltdown were drowning out those of hope in the global media in the ninety days since the US presidential election on November 4, 2008’.

The representative fear-related words chosen:  Fear, Despair, Abandoned, Desperate and/or Desperation.  In its analysis of the global print and electronic media since the US presidential election, GLM found that those words were used with 18-23% more frequency than compared to their use in the ninety days following the terrorist attacks of 9/11 of 2001 and 90-days following the beginning of the Iraq War in March 2003.  (Even the word fear, itself, was at some 85% of the level it was used in the aftermath of both the 9/11 Terrorist Attacks and the onset of the Iraq War.)

In a separate but related study released in late March, Global Language Monitor found that the word ‘outrage’ had been used more in the global media that month than anytime this century, with the previous benchmark being the immediate aftermath of the 9/11 terrorist attacks.  In particular, the word was used in association with the AIG bonuses, which had recently been distributed.

GLM examined the global print and electronic media for the seven days after the following events:  the 9/11 terrorist attacks in, the start of the Iraq War, and the week after the Hurricane Katrina struck the Gulf Coast.

The ranking of ‘outrage’ usage in the media:

1. AIG Bonuses, 2009

2. 9/11 Terrorist Attacks, 2001

3. Hurricane Katrina, 2005,

4. Iraq War, 2005

State of the Union Linguistic Analysis

In an evaluation of the State of the Union message, GLM found that the President used the passive voice to deflect responsibility (a time-honored SOTU tradition), and according to the White House transcript there was an overabundance of semi-colons (two dozen plus), some used correctly others in a baffling manner.  And then there was the grammatical lapse in disagreement in number:  “Each of these institutions are (sic) full of honorable men and women ….”    For the record, the President’s address came in at the 8.6 grade level, use of the passive was about 5%, the Grade Level was 8.6 (a bit higher than his Grant Park speech), and reading ease at 62 on a scale of 100 (not as easy to read as to hear).

For more details, send email to editor@globallanguagemonitor.com or call 1.925.367.7557.

For more information, call +1.512.815.8836 or email info@languagemonitor.com


ObamaSpeak

Textbook Obama

New York Magazine, September 21, 2009

Which Presidential Orator Did Obama Mimic for His Health-Care Speech?

According to Paul J. J. Payack, a speech analyst with the Austin-based Global Language Monitor, Obama’s health-care speech this week was constructed at a ninth-grade reading level, which was the level at which Lincoln crafted the Gettysburg Address. But that was back when rhetorical flourishes were in vogue. The closest modern equivalent has been Ronald Reagan, whose folksy speeches belied their own competent, clever construction.

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Obama election tops all news stories since Year 2000

More than double all the other major news events COMBINED

Austin, TX December 29, 2008 (MetaNewswire) – The election of Barack Obama to the Presidency of the United States tops all major news stories since the year 2000 according to a analysis released by the Global Language Monitor (www.LanguageMonitor.com).  In fact citations of Barack Obama in the global print and electronic media, on the Internet, and throughout the blogosphere more than double the other main stories of the last decade combined.  These include in descending order:  the Iraq War, the Beijing Olympics, the Financial Tsunami, Hurricane Katrina, the death of Pope John Paul II, the 9/11 Terrorist Attacks and the Asian Tsunami.

Media, Internet & Blogosphere
Rank Story
1 Obama
2 Iraq War
3 Beijing Olympics
4 Financial Tsunami
5 Hurricane Katrina
6 Pope John Paul II
7 9/11 Terrorist Attacks
8 S. Asian Tsunami

When separating out the global print and electronic media alone, GLM found that more stories have appeared about the election of Barack Obama to the Presidency of the United States than the number of stories about Hurricane Katrina (No. 2), the Financial Tsunami (No. 3), and the Iraq War (No. 4) combined. Next on the list of top stories since the Year 2000 include The 9/11 Terrorist Attacks (No. 5), the Beijing Olympics (No. 6), the Death of Pope John Paul II (No.7), and the South Asian Tsunami (No.8) 

The stories were measured in the print and electronic media for a one year period after the event.


Print and Electronic Media
Rank Story
1 Obama
2 Hurricane Katrina
3 Financial Tsunami
4 Iraq War
5 9/11 Terrorist  Attacks
6 Beijing Olympics
7 Pope John Paul II
8 S. Asian Tsunami

“The historical confluence of events in the year 2008 is unprecedented. Aside from Obama’s election, we witnessed the Financial Tsunami which appears to be a vast restructuring of the world economic order, and the Beijing Olympics, which can be viewed as the unofficial welcoming of China into the world community as a nation of the first rank,” said Paul JJ Payack, president and chief word analyst of GLM. “This lends some credence to the idea that on January 20th, 2009 we are about to embark on the second decade of the second millennium.

To the popular mind, History rarely follows chronology: the Fifties ended with JFK’s Assassination in 1963; the Sixties with the Nixon’s resignation in ‘74; the Eighties with the fall of the Berlin Wall; while the Nineties, as well as the 20th century persisted until 9/11/2001.

Obama as a Top Word of the Year

Austin, TX December 5 2008 – In an election cycle known for its many twists and turns, another unexpected result pops up in calculating the Top Words of 2008. According to the analysis performed by the Global Language Monitor’s (www.Languagemonitor.com), the word ‘change’ was the Top Word of 2008, followed by ‘bailout’ and ‘Obamamania’.

“However, it is interesting to note,” said Paul JJ Payack, President and Chief Word Analyst of GLM, “that if you included ‘obama-’ as a root word or word stem, Obama- in its many forms (ObamaMania, Obamamentum, Obmanomics, Obamacize, Obamanation, and even O-phoria and Obamalot as a stand-in for JFK’s Camelot, etc.), would have overtaken both change, and bailout for the top spot. In a year of footnotes, GLM felt it important to add this interesting linguistic twist to the historical record.”

Obama’s oft cited refrain, “Yes, we can!” was ranked third as Phrase of the Year, following “financial tsunami” and “global warming.”  Barack Obama was ranked the Top Name of the Year, followed by George W. Bush and Michael Phelps, the Olympic 8-time gold medal winner.

The analysis was completed using GLM’s Predictive Quantities Indicator (PQI), the proprietary algorithm that tracks words and phrases in the media and on the Internet. The words are tracked in relation to frequency, contextual usage and appearance in global media outlets, factoring in long-term trends, short-term changes, momentum and velocity.

See also:  Obama as a Top Word of 2008

See also:  ObamaSpeak

See also:  Obama Victory Speach Ranked

See also:  Final Debate — Candidates Differ Sharply

See also:  Obama Acceptance at 9th Grade Level

‘Obama’ as a Word Enters English Language



Watch the Jeanne Moos’ CNN Segment

Presidential names that have made the leap include Jeffersonian,
Lincolnesque, Nixonian, and Clintonesque
San Diego, California, (February 18, 2007) The latest word to enter the English language is ‘obama’ in its many variations, according to the Global Language Monitor (GLM), (www.LanguageMonitor.com). GLM tracks the growth and evolution of the English language around the globe. The word is derived from the name, Barack Obama, the Senator from Illinois, and a top contender for the Democratic nomination for the US Presidency. Obama- is used as a ‘root’ for an ever-expanding number of words, including:
  • obamamentum,
  • obamaBot (new!)
  • obamacize,
  • obamarama,
  • obamaNation,
  • obamanomics,
  • obamican,
  • obamafy,
  • obamamania, and
  • obamacam.
The list is growing. In August 2007, GLM noted that ‘obama’ had become a political buzzword, ranking No. 2 on its Top Political Buzzwords list of the 2008 Presidential Campaign.
Presidential names that have made the leap include Jeffersonian, Lincolnesque, Nixonian, and Clintonesque (referring to former president Bill Clinton).
According to Paul JJ Payack, GLM’s president and chief word analyst, “To enter the English language, a word has to meet certain criteria, including: frequency of appearance in the written and spoken language, in the media, have a large geographic footprint, and to stand the test of time. In the past, this process would unfold over many years, even decades or centuries. However, the Internet, with instant global communication to billions of people has radically accelerated the cycle.”
Many names have made the leap into the language including OK (from the nickname US President Martin Van Buren “Old Kinderhook”); jacuzzi, kodak, macadam,
Caesarian section (after Julius Caesar); decibel (the measure of sound), Hertz, and frisbee.
The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, as well as accessing proprietary databases. The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity.
Currently, GLM is counting the number of words in the English Language. The Million Word March currently stands just short of the million-word mark at 995,118.
The English Language has some 1.35 billion speakers as a first, second or auxiliary language.

See also:  Obama as a Top Word of 2008

See also:  Obama Victory Speach Ranked

See also: Final Debate — Candidates Differ Sharply

See also:  Obama Acceptance at 9th Grade Level

For more information, call +1.512.815.8836 or email info@languagemonitor.com


Obama as a Top Word of the Year

Austin, TX December 5 2008 – In an election cycle known for its many twists and turns, another unexpected result pops up in calculating the Top Words of 2008.  According to the analysis performed by the Global Language Monitor’s (www.Languagemonitor.com), the word ‘change’ was the Top Word of 2008, followed by ‘bailout’ and ‘Obamamania’.

 

“However, it is interesting to note,” said Paul JJ Payack, President and Chief Word Analyst of GLM, “that if you included ‘obama-’ as a root word or word stem, Obama- in its many forms (ObamaMania, Obamamentum, Obmanomics, Obamacize, Obamanation, and even O-phoria and Obamalot as a stand-in for JFK’s Camelot, etc.), would have overtaken both change, and bailout for the top spot.

 

In a year of footnotes, GLM felt it important to add this interesting linguistic twist to the historical record.”

 

Obama’s oft cited refrain, “Yes, we can!”  was ranked third as Phrase of the Year, following “financial tsunami” and “global warming.”

 

Barack Obama was ranked the Top Name of the Year, followed by George W. Bush and Michael Phelps, the Olympic 8-time gold medal winner.

 

The analysis was completed using GLM’s Predictive Quantities Indicator (PQI), the proprietary algorithm that tracks words and phrases in the media and on the Internet. The words are tracked in relation to frequency, contextual usage and appearance in global media outlets, factoring in long-term trends, short-term changes, momentum and velocity.

 

For more information on the Top Words of the Year, go here.

 

About The Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.  

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.


Obama YES WE CAN Victory Speech Ranked

Obama “Yes, We Can” Speech Ranked With “I have a Dream,” “Tear Down this Wall,” and JFK Inaugural

 

Austin, TX, USA November 7, 2008 – In an analysis completed earlier today, the Global Language Monitor has found that Barak Obama’s “Yes, We Can” speech delivered Tuesday night in Chicago’s Grant Park ranked favorably in tone, tenor and rhetorical flourishes with memorable political addresses of the recent past including Martin Luther King, Jr.’s   “I have a Dream” speech, “Tear Down his Wall,” by Ronald  Reagan and John F. Kennedy’s Inaugural Address.  GLM, has been tracking the language used in the debates and speeches of the Presidential and Vice Presidential candidates throughout the bruising 2008 campaign.  In nearly every category, from grade level to the use of passive voice, even the average numbers of letters in the words he chose, Obama’s Victory Speech was very similar in construction to the speeches of King, Reagan and Kennedy.

 

“As is appropriate for a forward-looking message of hope and reconciliation, words of change and hope, as well as future-related constructions dominated the address,” said Paul JJ Payack President and Chief Word Analyst of the Global Language Monitor.  “Evidently, Obama is at his best at connecting with people at the 7th to 8th grade range, communicating directly to his audience using simple yet powerful rhetorical devices, such as the repetition of the cadenced phrase ‘Yes, we can’, which built to a powerful conclusion.”

 

Obama’s Victory Speech also was similar in construction to his 2004 Democratic Convention address, which first brought him to widespread national attention.

 

The statistical breakdown follows.

 


  

 

  Obama Victory Speech   Obama 2004 Convention
Words 2049   2238
Sentences/Paragraph 1.8   2
Words/Sentence 18.9   20.0
Characters/Word 4.2   4.3
Reading Ease 72.4   67.5
Passive 11%   8%
Grade Level 7.4   8.3

 

For a future-oriented message of hope and vision the passive voice was used frequently but effectively. 

Examples include:  “There will be setbacks and false starts.”

It was also noted that Obama spoke in the authoritative voice of the future Commander-in-Chief with such phrasings as, “To those who would tear the world down – We will defeat you.”

Some commentators noticed the absence of the collapse of the World Trade Center’s Twin Towers in the 2001 terrorist attacks from Obama’s catalogue of significant events of last 106 years.

Historical comparisons follow.

 

 

Kennedy Inaugural Address 10.8
Reagan ‘Tear Down This Wall” 9.8
Lincoln “Gettysburg Address” 9.1
Martin Luther King:  ”I have a dream” 8.8
Obama 2004 Democrat Convention 8.3
Obama Victory Speech “Yes, we can” 7.4

 

About The Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.

For more information, call 1.925.367.7557, email info@GlobalLanguageMonitor.com, or visit www.LanguageMonitor.com.

       

 

 

See also:  Obama as a Top Word of 2008

See also:  ObamaSpeak

See also: Final Debate — Candidates Differ Sharply

See also:  Obama Acceptance at 9th Grade Level

 

 

 

 

 

 

 

 

 

 

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.



 

 

The US Presidential Election and the Financial Tsunami


The US Presidential Election and the Financial Tsunami

 

Seemingly chaotic events reflect normalcy of new reality

 

 

Austin, Texas, USA.   October 20, 2008. The worldwide financial tsunami that has captured the attention of the worldwide media (as well as governments, corporations and ordinary citizens), has come to dominate one of the great quadrennial media events of the post-Modern era.  No, we are not referring to the Olympics, most recently held in Beijing, or even football’s World Cup but, rather, the US Presidential elections.The immediate effect of this unprecedented upheaval of global markets is the obfuscation of the clear lines of division offered by the opposing parties in the US Presidential Elections. There is the sense that we are witnessing an unprecedented historical event; historical in the sense that we now appear to be standing astride (or atop) a cusp in history, a delta, a decision point, what is now called a point of inflection or inflection point.Watching the nightly news and reading the traditional (for the last two centuries, that is) media, one has the distinct sense that what they perceive as unprecedented almost chaotic circumstances is actually that of the normalcy of the new reality, that of communications at the speed of light that the internet has foisted upon us.  We keep hearing about this most unusual of election cycles, but this is only true when looking through the prism (and historical construct) of the traditional news gathering operations. What is called the 24-hour News Cycle is actually just the tip of the Tsunami washing over the planet at a steady speed and ever-quicker pace.  Indeed, the nature of the beast hasn’t change at all.  It is our outdated techniques, that haven’t kept up with the new reality:  News now emanates at the speed of thought, from tens of thousands or, even, millions of sources.The nature of a Tsunami is little understood other than the tremendous damage it unleashes when it washes ashore.  What we do know, however, is that a tsunami travels in exceedingly long waves (tens of kilometers in length) racing through the oceanic depths at hundreds of kilometers per hour.  Only upon reaching the shore is its true destructive power unleashed for all to see (if they survive to witness it at all).  In the same manner, the traditional media become transfixed with the roiling surface seas but fail to acknowledge the more sustained and significant, movements occurring just beneath the surface.The surface swirls about in fascinating eddies, but the true transformation is occurring as the nearly undetectable waves rush through the open sea only occasionally, though dramatically, making their way onto shore.  In the same manner, the traditional media focuses on the Twenty-four-hour News Cycle but seem to miss the strong and prevalent currents immediately beneath the surface.  They vainly attempt to tie global, transformative, and unprecedented events to relatively parochial events and forces (the Reagan Years, the Clinton administration, Bush 41 and 43, the de-regulation initiatives of Alan Greenspan of  ‘99) that are being all but over-shadowed (and –whelmed) by unyielding and all-but irresistible forces.There is an almost palpable sense and correct sense that things are 1) changing forever, 2) out of our control (or even influence), and 3) will have a direct impact upon the planet for generations to follow.What we can control, and make sense of, however, is a candidate’s wink, smirk or disdainful reference.  We can emphatically pin down our opponents into convenient sound bites, hopefully contradicting earlier sound bites.  Do you personally take responsibility for Climate Change?  (Does the fact that New York City was beneath 5,000 feet of Ice a few dozen centuries ago influence your vote today? A yes or no will suffice!)  Is your personal philosophy, whatever it might be, grounded in a belief system that I can systematically debunk and demean.  (Yes or no.)  Are you for or against atom smashers creating miniscule black holes that may or may not swallow up the Earth?   (Answer yes and you are a barbarian; answer no and you have absolutely no respects of the future prospects of the human race.)  Did you ever consider yourself a loser (at any point in your life)?  Did you ever make the acquaintance of fellow losers?  Nevertheless, the US Presidential Election will proceed to its own conclusion on the first Tuesday of November in the year two thousand and eight.For the preceding five years, The Global Language Monitor has attempted to clarify the course (and future course) of human events as documented in the English language.The tools at our disposal have sometimes allowed us to peer into events and trends that become, otherwise, obscured, by the ‘noise’ of the Twenty-four Hour News Cycle.Our goal was, and continues to be, to extricate (and explicate upon) the true currents underpinning the events we call news, and to better understand what they mean and how they are perceived with the new media reality in mind.For example, back in the days preceding the 2004 Presidential election cycle, GLM discovered the fact that once ideas, words and phrases were launched into the vast, uncharted, oceanic Internet, they do not, indeed, die out after twenty-four hours but, rather, travel in deep, powerful currents and waves (not unlike those of a tsunami) that only grow stronger as they make their ways to distant shores.In this new reality, tsunami-like ideas pass through vast seas of information of the Internet, nearly undetected and often unmeasured, until they crash upon our shorelines, where their full power (and possibly fury) is unleashed.The fact that we only entertain them for 24 hours before they are dispatched into the archives of what is considered ‘past’ or ‘passed’ and readily discarded, is beyond the point.We often hear that ‘we’ve never seen anything like this’ before.  Of course not.  Think back a few hundred years to other information revolutions, such as that introduced along with mechanical type.  What do you think the fortunate few thought when they first laid their eyes upon the works of Aristotle, the Bible, or the Arabic translations of Euclid?  No one had ever seen anything like that before!  Indeed. And astonishment will only become more so as the future unfolds. – Paul JJ Payack, President & Chief Word Analyst, The Global Language Monitor

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.


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