In the rapidly changing communications and media environment of the early 21st century, you cannot rely on telephone surveys, at home interviews, newspaper clippings or television mentions to measure the worth of a brand. Today the methodology must encompass the newest social media services (e.g., Twitter and Facebook), as well as the top million millions blogs, the billions of web pages, as well as the 75,000 top global print and electronic media — as well as proprietary databases.
This enormous sample simply cannot be tampered with because no single, institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands if not millions of points of origin.
TrendTopper MediaBuzz utilizes a mathematical model that ‘normalizes’ the data and allows GLM to make statistically significant comparisons among the various measurements. The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
For more information. please click on one of the following links:
Verizon, Subway & Pepsi among top Ambush marketers at Vancouver Games
Winter Olympics tracked by the TrendTopper Ambush Index
Canadian companies Roots Canada and Lululemon lead Overall Rankings
Austin, Texas. February 18, 2010 – Verizon, Subway, and Pepsi are among the top ‘Ambush’ marketers for the opening weekend of the Vancouver 2010 Olympic Winter Games according to the TrendTopper Ambush Index (TrendTopper AI™) of Austin-based Global Language Monitor. Ambush marketers are companies that attempt to associate themselves with an event even though they are not ‘official’ sponsors of that event. Of course, it should be noted that alleged ‘ambush’ marketers generally disagree with this designation, insisting that they are simply pursuing marketing ‘best practices’.
The TrendTopper Ambush Index tracks brand media presence in relation to the Winter Games. It’s based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere, now including social media. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
For the 2009 – 2012 Olympic Quadrennial, there are nine Global Partners: Coca-Cola, Acer, GE, McDonalds, Omega, Panasonic, Samsung, Visa, and AT&T. The United States Olympic Committee (USOC) has two additional national partners: P&G and the Budweiser unit of inBev. The Canadian Olympic committee has a number of local partners, of which five were included: Deloitte, Tyson Foods, United Airlines, Hilton and Nike.
For this analysis, the alleged Ambush Marketers included: Verizon, Subway, Pepsi, MasterCard and Adidas in the Global Category. The National Category included Lululemon Athletica, Blenz Coffee, Roots Canada, Scotiabank, and Howe Sound Brewing. Past sponsors, also, who continue to enjoy the glow of past Olympic associations, such as: Allstate, Bank of America, Home Depot, and Lenovo were also included in the analysis.
“The TrendTopper MediaBuzz Ambush Index ranks all perceived Olympic sponsors according to their presence in the global media, whether or not they see themselves as such,” said Paul JJ Payack, president and chief word analyst of GLM. “If they are statistically linked to the Vancouver Games, they qualify for the Ambush Index”.
The IOC defines ambush marketing as leveraging the “goodwill of the Olympic/Paralympic Movement by creating a false, unauthorized association with the Olympic/Paralympic Movement.” Whether the marketer does this intentionally or inadvertently, it allows the marketer to benefit from an association with the Olympic Brand without providing any financial support to them.
The Top Twenty-five marketers as measured by brand media presence in relation to the Winter Games follow.
Rank (1-25), Marketer, and Affiliation
1. Roots Canada — alleged Ambush Marketer
2. Proctor & Gamble — USOC
3. Deloitte — Canadian
4. Budweiser unit of inBev — USOC
5. Lululemon — alleged Ambush Marketer
6. NBC unit of General Electric — IOC
7. Tyson Foods — Canada
8. McDonalds — IOC
9. Polo Ralph Lauren — USOC
10. Hilton — Canada
11. Nike — Canada
12. Verizon — Alleged Ambushed
13. AT&T — IOC
14. Subway — Alleged Ambusher
15. Pepsi — Alleged Ambusher
16. Coca-Cola — IOC
17. MasterCard — Alleged Ambusher
18. Omega — IOC
19. United Airlines — Canada
20. Adidas — Alleged Ambusher
21. General Electric — IOC
22. Visa — IOC
23. Panasonic — IOC
24. Samsung — IOC
25. Acer — IOC
Over the course of the last several Olympiads (or quadrennials as they are now called), the IOC has significantly tightened the reins on the use of certain words without permission. For example, the Canadian Parliament has restricted use of some fairly common words in certain combinations without specific permission.
For example, words on Lists 1 and 2 may not be combined.
List 1: Games, 2010, Twenty-ten, 21st, XXIst, 10th, Tenth, Xth, or Medals
List 2: Winter, Gold, Silver, Bronze, Sponsor, Vancouver, or Whistler
In the TrendTopper AI analysis, Marketers are ranked both by category and then overall. Rankings are calculated, normalized and cross-indexed.
For trend analysis, momentum and velocity calculations, the TrendTopper AI analysis will be run at the halfway point of the Winters Games, with the final tally appearing after the Closing Ceremony.
In addition, a TrendTopper AI ranking of athletes will appear early next week and at the conclusion of the Games. For more information, call 1.512.815.8836.
‘Deficit of Trust’ and ‘Numbing weight of our political process’ appear to be keepers
Obama State of the Union at 8th Grade Level; Deft use of Passive Constructions
Austin, TX February 1, 2010. According to an exclusive analysis by the Global Language Monitor, the disillusionment, anger, and outrage acknowledged by President Obama in his State of the Union address has been on the rise since Obama’s election in November 2008.
“Much has been written about what the President in his State of the Union message called the ‘numbing weight of our political process’ and the ‘deficit of trust’ it thus engenders,” said Paul JJ Payack, President and Chief Word Analyst. “The disillusionment, anger and outrage should not be a surprise, especially to students of political language, who have been analyzing what is being said in the political realm over the last 18 months. (That this comes as a revelation to our political elites, however, should serve, once again, as a sobering lesson or, even, cautionary tale.)”
Though little noticed by the media, GLM found that in early February, just weeks after the Obama inauguration, the ‘words of despair and fear relating to the global economic meltdown were drowning out those of hope in the global media in the ninety days since the US presidential election on November 4, 2008’.
The representative fear-related words chosen: Fear, Despair, Abandoned, Desperate and/or Desperation. In its analysis of the global print and electronic media since the US presidential election, GLM found that those words were used with 18-23% more frequency than compared to their use in the ninety days following the terrorist attacks of 9/11 of 2001 and 90-days following the beginning of the Iraq War in March 2003. (Even the word fear, itself, was at some 85% of the level it was used in the aftermath of both the 9/11 Terrorist Attacks and the onset of the Iraq War.)
In a separate but related study released in late March, Global Language Monitor found that the word ‘outrage’ had been used more in the global media that month than anytime this century, with the previous benchmark being the immediate aftermath of the 9/11 terrorist attacks. In particular, the word was used in association with the AIG bonuses, which had recently been distributed.
GLM examined the global print and electronic media for the seven days after the following events: the 9/11 terrorist attacks in, the start of the Iraq War, and the week after the Hurricane Katrina struck the Gulf Coast.
The ranking of ‘outrage’ usage in the media:
1. AIG Bonuses, 2009
2. 9/11 Terrorist Attacks, 2001
3. Hurricane Katrina, 2005,
4. Iraq War, 2005
State of the Union Linguistic Analysis
In an evaluation of the State of the Union message, GLM found that the President used the passive voice to deflect responsibility (a time-honored SOTU tradition), and according to the White House transcript there was an overabundance of semi-colons (two dozen plus), some used correctly others in a baffling manner. And then there was the grammatical lapse in disagreement in number: “Each of these institutions are (sic) full of honorable men and women ….” For the record, the President’s address came in at the 8.6 grade level, use of the passive was about 5%, the Grade Level was 8.6 (a bit higher than his Grant Park speech), and reading ease at 62 on a scale of 100 (not as easy to read as to hear).
Obama election tops all news stories since Year 2000
More than double all the other major news events COMBINED
Does a new decade begin January 20th?
Austin, TX December 29, 2008 (MetaNewswire) – The election of Barack Obama to the Presidency of the United States tops all major news stories since the year 2000 according to a analysis released by the Global Language Monitor (www.LanguageMonitor.com).In fact citations of Barack Obama in the global print and electronic media, on the Internet, and throughout the blogosphere more than double the other main stories of the last decade combined.These include in descending order:the Iraq War, the Beijing Olympics, the Financial Tsunami, Hurricane Katrina, the death of Pope John Paul II, the 9/11 Terrorist Attacks and the Asian Tsunami.
Media,Internet & Blogosphere
Pope John Paul II
9/11 Terrorist Attacks
S. Asian Tsunami
When separating out the global print and electronic media alone, GLM found that more stories have appeared about the election of Barack Obama to the Presidency of the United States than the number of stories about Hurricane Katrina (No. 2), the Financial Tsunami (No. 3), and the Iraq War (No. 4) combined.Next on the list of top stories since the Year 2000 include The 9/11 Terrorist Attacks (No. 5), the Beijing Olympics (No. 6), the Death of Pope John Paul II (No.7), and the South Asian Tsunami (No.8)
The stories were measured in the print and electronic media for a one year period after the event.
Print and Electronic Media
9/11 Terrorist Attacks
Pope John Paul II
S. Asian Tsunami
““The historical confluence of events in the year 2008 is unprecedented.Aside from Obama’s election, we witnessed the Financial Tsunami which appears to be a vast restructuring of the world economic order, and the Beijing Olympics, which can be viewed as the unofficial welcoming of China into the world community as a nation of the first rank,” said Paul JJ Payack, president and chief word analyst of GLM.“This lends some credence to the idea that on January 20th, 2009 we are about to embark on the second decade of the second millennium.
To the popular mind, History rarely follows chronology: the Fifties ended with JFK’s Assassination in 1963; the Sixties with the Nixon’s resignation in ‘74; the Eighties with the fall of the Berlin Wall; while the Nineties, as well as the 20th century persisted until 9/11/2001.
Austin, TX November 29, 2009 – The Global Language Monitor has announced that Twitter is the Top Word of 2009 in its annual global survey of the English language. Twittered was followed by Obama, H1N1, Stimulus, and Vampire. The near-ubiquitous suffix, 2.0, was No. 6, with Deficit, Hadron the object of study of CERN’s new atom smasher, Healthcare, and Transparency rounded out the Top 10.
“In a year dominated by world-shaking political events, a pandemic, the after effects of a financial tsunami and the death of a revered pop icon, the word Twitter stands above all the other words. Twitter represents a new form of social interaction, where all communication is reduced to 140 characters,” said Paul JJ Payack, President of The Global Language Monitor. “Being limited to strict formats did wonders for the sonnet and haiku. One wonders where this highly impractical word-limit will lead as the future unfolds.”
The Top Words are culled from throughout the English-speaking world, which now numbers more than 1.58 billion speakers.
The Top Words of 2009
1. Twitter — The ability to encapsulate human thought in 140 characters
2. Obama — The word stem transforms into scores of new words like ObamaCare
3. H1N1 — The formal (and politically correct) name for Swine Flu
4. Stimulus — The $800 billion aid package meant to help mend the US economy
5. Vampire — Vampires are very much en vogue, now the symbol of unrequited love
6. 2.0 — The 2.0 suffix is attached to the next generation of everything
7. Deficit — Lessons from history are dire warnings here
8. Hadron — Ephemeral particles subject to collision in the Large Hadron Collider
9. Healthcare — The direction of which is the subject of intense debate in the US
10. Transparency — Elusive goal for which many 21st c. governments are striving
11. Outrage — In response to large bonuses handed out to ‘bailed-out’ companies
12. Bonus — The incentive pay packages that came to symbolize greed and excess
13. Unemployed — And underemployed amount to close to 20% of US workforce
14. Foreclosure — Forced eviction for not keeping up with the mortgage payments
15. Cartel — In Mexico, at the center of the battle over drug trafficking
The Top Phrases of 2009
1. King of Pop –Elvis was ‘The King;’ MJ had to settle for ‘King of Pop’
2. Obama-mania — One of the scores of words from the Obama-word stem
3. Climate Change — Considered politically neutral compared to global warming
4. Swine Flu — Popular name for the illness caused by the H1N1 virus
5. Too Large to Fail — Institutions that are deemed necessary for financial stability
6. Cloud Computing — Using the Internet for a variety of computer services
7. Public Option — The ability to buy health insurance from a government entity
8. Jai Ho! — A Hindi shout of joy or accomplishment
9. Mayan Calendar — Consists of various ‘cycles,’ one of which ends on 12/21/2012
10. God Particle — The hadron, believed to hold the secrets of the Big Bang
The Top Names of 2009
1. Barack Obama — It was Obama’s year, though MJ nearly eclipsed in the end
2. Michael Jackson — Eclipses Obama on internet though lags in traditional media
3. Mobama — Mrs. Obama, sometimes as a fashion Icon
4. Large Hadron Collider — The Trillion dollar ‘aton smasher’ buried outside Geneva
5. Neda Agha Sultan — Iranian woman killed in the post-election demonstrations
6. Nancy Pelosi –The Democratic Speaker of the US House
7. M. Ahmadinejad — The president of Iran, once again
8. Hamid Karzai — The winner of Afghanistan’s disputed election
9. Rahm Emmanuel — Bringing ‘Chicago-style politics’ to the Administration
10. Sonia Sotomayor — The first Hispanic woman on the US Supreme Court
The analysis was completed in late November using GLM’s Predictive Quantities Indicator (PQI), the proprietary algorithm that tracks words and phrases in the media and on the Internet, now including blogs and social media. The words are tracked in relation to frequency, contextual usage and appearance in global media outlets, factoring in long-term trends, short-term changes, momentum and velocity.
The Top Words of the Decade were Global Warming, 9/11, and Obama outdistance Bailout, Evacuee, and Derivative; Google, Surge, Chinglish, and Tsunami followed. “Climate Change” was top phrase; “Heroes” was top name.
Bailout, Climate Change, Birther, Healthcare Reform & Liberal at top
Obamamania and Politics of Change tumble as does Bush (as a Bogeyman)
Austin, Texas September 11, 2009 (Updated) – ‘Bailout’, ‘Climate Change’, ‘Birther’, ‘Health Care Reform’ and ‘Liberal’ were named the top political buzzwords since the Obama Inaugural. Rounding out the top ten were ‘recession’ (up some 1000% when linked to Obama), ‘Sarah Palin,’ the phrase ‘change you can believe in’ (down some 600% since the Inauguration), ‘AIG bonuses,’ and ‘Sotomayor,’ the new Supreme Court justice. Perhaps, even more striking is the manner in which signature buzzwords such as ‘Politics of change’ (No. 37) and ‘Obamanania’ (No. 38) have tumbled. Another finding: the tactic of painting ‘Bush’ (No. 23) and, even, Cheney (No.28) as bogeymen is rapidly losing it effectiveness.
For the study, GLM used it proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the blogosphere and social media as well as accessing proprietary databases. The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity. The final list contains 40 words and phrases (see below).
“The top political buzzwords used since the Obama Inaugural show the sharp trajectory of his presidency,’ said Paul JJ Payack, president and chief word analyst of The Global Language Monitor. “Our analysis differs from polls in that it is not what people say they think about various topics, but rather is a measurement of what words are actually being used and in which context.”
The Top Political Buzzwords since the Inaugural listes with rank and commentary follow.
Top Political Buzzwords September 1, 2009 Comment
1. Wall Street Bailout: Still resonates at very high score, no shrinkage
2. Climate Change Remains: One of the Top 3 — for several years
3. Birther: Whatever it means, the issue looms large
4. Health Care Reform: Health Care Reform comes in at a strong No. 4
5. Liberal: This is not always a positive statement
6. Recession (linked to Obama): Obama’s link to recession up 1000% since inauguration
7. Sarah Palin: Fierce opposition to her, apparently adds to her allure
8. Change you can believe in: Down almost 60% from January peak
9. AIG (Post-bailout Bonuses): Bonuses after the Bailout still loom large in public mind
10. Sotomayor: Wise Latina gets more news than Iraq War
11. Iraq War: Fading from the public mind as Afghanistan advances
12. Socialism (linked with Obama): Painting Obama as a Socialist apparently working
13. Outrage (Linked with Obama & AIG: Outrage at AIG now linked to Obama administration
14. Public Option in HealthCare: Public Option still center of debate
15. Stimulus Package: Stimulus package still object of controversy
16. MObama (the Fashion Icon): Michelle Obama image as global fashion icon rising rapidly
17. Beer Summit with Gates & Cambridge Police: Beer Summit resonates with all things ‘racial’
18. Middle-class taxes: Concern is up about 170% since Inaugural
19. Current crisis as Depression: Citations down some 50% since January
20. Transparency: Idea of Transparency shrinking from view (down 30%)
21. Obama as a compromiser: Continues to gain traction
22. Rush Limbaugh: Rush bests the former president by only 5%
23. George Bush: Warning to Dems: Bush as Bogey man fading from view
24. Single Payer: Healthcare solution view as government intervention; Up over 800% since Obama took office
25. Death Panel: Up some 1500%, ranking only slightly ahead of Al Qaeda
26. Al qaeda: Still lurking in the public mind
27. Town Hall Meetings: Not to be easily dismissed
28. Dick Cheney: Former No. 2, now No. 28
29. Shovel Ready: Where are all the ‘shovel-ready’ jobs?
30. Global Financial Restructuring: This may take years to run its course
31. Iran election: On the periphery of American consciousness
32. Wise Latina: Short-term news bite, no lasting value
33. Financial meltdown: Down 85% since January as he the new reality sets in
34. Worst Recession: Not depression, but something different than a recession
35. Afghanistan: Troop build-up mostly a Beltway discussion
36. Wee weeing: According to Obama, Washington in late summer
37. Politics of change: Biz as usual sends this plummeting 60% from Inaugural
38. Obamamania: Yesterday’s news; down over 80% from Inaugural
39. Politics of fear: Within 1/2 of 1% of Obamamania
40. Nuclear Iran Drifting in and out of public consciousness
What’s the advantage of the PQI over the Polls?
The PQI is, perhaps, the ultimate ‘It is what it is’ measurement of consumer (and in this case Political) sentiment.
The PQI simply measures the occurrence of certain words or phrases in the print and electronic media (traditional or otherwise), on the Internet, and across the Blogosphere and social media, as well as accessing proprietary databases. It is by its very nature non-biased. When we take a statistical snapshot for the PQI there is no adjustment for ‘underrepresented’ groups, there are no assumptions about probability of turnout, the proportions of newly registered voters, traditional models, or expanded modularities. Rather, we take our measurements, check for the rate of positive or negative change in the appearance of a searched word or phrase (what we call velocity and momentum) and publish our results.
Comparison of 90-days since Obama election to 9/11 and Start of Iraq War
Austin, TX February 10, 2009 – The Global Language Monitor has found that words of despair and fear relating to the global economic meltdown are drowning out those of hope in the global media in the ninety days since the US presidential election on November 4, 2008.
With thousands of global headlines centering on the deteriorating global economy followed by news of the human toll of people driven to despair and committing acts of desperation, GLM undertook an analysis of the language used in the global print and electronic media since the US presidential election. GLM then compared their frequency of use to the ninety days following the 9/11 Terrorists attacks on New York and Washington in 2001 and the 90-day period following the outbreak of the Iraq War in 2003. The representative fear-related words chosen: Fear, Despair, Abandoned, Desperate/Desperation.
The analysis found that these words were used in the last ninety days with 18-23% more frequency since the historic Obama election than when compared to their use in the ninety days following the terrorist attacks of 9/11 of 2001 and 90-days following the beginning of the Iraq War in March 2003. The one exception was that of the word fear, itself, though its use in relation to the economic meltdown was still some 85% of its use in the case of 9/11 and the Iraq War.
“The results are striking, especially, in contrast to the immense outpouring of global goodwill in response to the inauguration of Barack Omama, since the survey included the ten days immediately following Obama’s swearing in,” ” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor.
The specific breakdown of the keywords (and related variations) follows:
1. Abandoned — Abandoned appeared some 23% more frequently
2. Despair — Despair appeared some 18% more frequently
3. Desperation – Desperation appeared some 18% more frequently
Barcelona and Miami surge.Mumbai outdistances Delhi.
Austin, Texas.July 20, 2009. Milan has upended New York after a five year reign as the Top Fashion Capital in the Global Language Monitor’s annual global survey.Topping the list for 2009 were Milan, New York, Paris, Rome and London follow.Other top movers included Hong Kong and Sao Paulo, who broke into the Top 10, while Barcelona and Miami surged.In the ever-tightening battle for the Subcontinent Mumbai outdistanced Delhi, while Sydney further outdistanced Melbourne.
“The global economic restructuring has affected the fashion industry just as it has touched everything else,” said Millie L. Payack, director and fashion correspondent for the Global Language Monitor.“The catwalks were still crowded though with the lights dimmer, the hype a bit more restrained, and ‘recessionistas,’ of course, thriving”.
Though Milan dethroning New York, the Big Five (Milan, New York, Paris, Rome, and London) continued their domination of global fashion.
The world ‘rag’ business is estimated to be over three trillion USD.Regional rankings are provided below.
This exclusive ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
The Top Thirty Fashion Capitals, change from 2008 ranking, and commentary follow.
1.Milano (+3) – Not only overtakes New York but also Rome and Paris.
2.New York (-1) – Knocked out of Top Spot by Milano after a five-year run.
3.Paris (0) – No 1. in our hearts but No. 3 in the media.
4.Rome (-2) — The Eternal City still reigns strong.
5.London (0) – London remains the laggard of the Fashion Elite.
6.Los Angeles (0) – Holding its own at No. 6.
7.Hong Kong (+4) – Leaps over Sydney and Tokyo to seize the lead in Asia/Pacific.
8.Sao Paulo (+25) – A remarkable rise, now dominating the Latin-American scene.
9.Sydney (-2) – Solidly in the Top 10 while Melbourne sinks.
10.Las Vegas (-2) – Intense media spotlight ensures a top ranking.
11.Dubai (+1) – An unlimited budget continually exceeded.
12.Tokyo (-2) – Loses a bit of luster as it slips out of the Top 10.
13.Miami (+13) – Driven by its dominance in swimwear.
14.Barcelona (+11) – Takes the Iberian spotlight.
15.Shanghai (-2) — Now third in the China/Japan rivalry.
16.Mumbai (+6) – In neck-and-neck race for primacy on the Subcontinent.
17.New Delhi (+7) – Both Delhi and Mumbai break into Top 20.
18.Rio de Janeiro (+12) – Comes on strong but Sao Paulo is stronger.
19.Berlin (-10) – Hurt by weak showing in the ‘haute’ category.
20.Singapore (-6) – Fashion infrastructure strong, but hurt by the economy.
21.Madrid (-6) – Barcelona takes the Iberian crown.
22.Moscow (-6) – Remains strong as it drops out of the Top 20.
23.Santiago (-6) – Now third behind Sao Paulo and Rio in Latin America.
24.Buenos Aires (-4) – Strong in new interpretations of classic fashion.
25.Melbourne (-7) — Slips out of Top 20 as Sydney strives ahead.
26.Stockholm (-7) – Tops in Scandinavia with Copenhagen No. 2.
27.Bangkok (+7) – Breaks into the top tier of Asian Fashion.
28.Krakow (-1) – Hold an increasingly intriguing niche in Middle Europe.
29.Prague (-1) – Strengthening its position as a fashion capitol.
30.Mexico City (Not Listed) – First time on the list.
Others in the ranking in order:Dallas, Toronto, Montreal, Copenhagen, Amsterdam, Frankfurt
Johannesburg, Cape Town, Atlanta
Asia and Oceania:Hong Kong, Sydney, Tokyo, Shanghai, Singapore, Melbourne, Bangkok
Latin America:Sao Paulo, Rio de Janeiro, Santiago, Buenos Aries, Mexico City
Middle and Eastern Europe:Moscow, Krakow, Prague
Middle East and Africa:Dubai, (Johannesburg, Cape Town)
North America:New York, LA, Las Vegas, Miami, (Dallas, Toronto, Montreal, Atlanta)
About the Global Language Monitor
Austin, Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture. GLM’s staff and a global network of academics, professional wordsmiths and bibliophiles, monitor the latest trends in the evolution of language, word usage and word choices.
The GLM has been cited by CNN, The Wall Street Journal, Reuters, Associated Press, UPI, Knight-Ridder, USAToday, Washington Post, Chicago Tribune, L.A. Times, The New York Times, NPR, Fox News, ABC, NBC, CBS, Chinese People’s Daily, The Sydney Morning Herald, The BBC, the Australian Broadcasting Company, CBC, The Cape Town Argus, El Pais (Madrid), The Daily Mail (Scotland), The Hindustan Times, The Gulf News (Qatar), and various electronic and print media on six continents. For more information, call 1.512.815.8836 or go to www.LanguageMonitor.com.