Tebow Tops Global Sports Brand Index

Ten-week rise of the Global ‘Branded Individual’ Phenomenon

The highest rated ‘branded individuals’ across fields include Lady Gaga, Justin Bieber, and,  the former Kate Middleton.

Austin, Texas January 14, 2012 – Tim Tebow, the reverent, knee-bending, soft-spoken quarterback of the Denver Broncos, has now claimed another milestone:  Tebow now tops the Global Language Monitor‘s Sports Brand Affiliation Index (SBAI).   The GLM SBAI tracks the top athletes in a variety of global athletic endeavors and measures the strength of their ‘brand affiliation’  to their particular  sport.

Tebowing Child
Tebowing Child

For this analysis, GLM tracked athletes in American football, baseball, basketball, football (soccer), Formula 1, golf, NASCAR, tennis, track and field, skiing, and swimming.

The frenzy has only increased over the last week with Tebow’s dramatic touchdown pass on the first play of overtime to defeat the heavily favored (and defending conference champions) Pittsburgh Steelers.

“In the rankings, Tebow bested this week’s nemesis, Tom Brady, by a score of 100.00 to 38.96, and the defending Super Bowl winning quarterback, Aaron Rodgers of the Green Bay Packers, who scored 28.13 on the Sports BAI,” said Paul JJ Payack, president and Chief Word Analyst of GLM . “Perhaps more surprising, is that Tebow out-ranked fourteen champion athletes in more than a dozen global sports, among them the reigning champions of Formula 1, various Summer and Winter Olympic events, the National Basketball Association , Skiing, and Tennis.”

Click here to see the ‘Tebowing’ enters the English Language Video

Tebow Scores Twice as High as No. 2  in the Sports BAI

The Sports BAI is one of a number of  Leading Brand Affiliated Indicators that GLM uses to measure the influence of ‘branded individuals’ in fields as varied as Entertainment, Politics, Celebrity, Royalty, and the retired-yet-still powerful. The highest rated ‘branded individuals’ across fields include Lady Gaga, Justin Bieber, and, of course, the former Kate Middleton.

GLM has previous noted that the rapid rise of  ‘tebowing’ as an English language word closely resembling the rate of  adoption of the word Obamamania in early 2008.   The first mention of ‘tebowing’ can be traced to the dramatic overtime victory of the Denver Broncos football team over the Miami Dolphins on October 23, 2011, when  Tebow ‘took a knee’  in a moment of prayerful reflection.

The Sports BAI is one of a number of  Brand Affiliated Indexes that GLM uses to measure the influence of ‘branded individuals’ in fields as varied as Entertainment, Politics, Celebrity, Royalty, and the retired-yet-still powerful.

GLM consultants employ its NarrativeTracker technologies for brand-affiliated tracking, forecasting, and analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media, as well as new media sources, as they emerge.


Trending Top Words of 2012: End-of-World stories, Kate, China, CERN, the Olympics

Global Language Monitor’s Top Words of 2012 projections from current word trends

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AUSTIN, Texas December 26, 2011 – Trending 2012:  Multiple End-of-World scenarios, Kate, China, CERN, the Olympics, The US Elections will dominate word creation and usage in the English language in 2012.

This is according to current word trends in global English being tracked by the Global Language Monitor. Last month, Austin, Texas-based Global Language Monitor had announced that ‘Occupy’ was the Top Word, ‘Arab Spring’ the Top Phrase and ‘Steve Jobs’ the Top Name of 2011 in its twelfth annual global survey of the English language.

To see the final list Top Words of 2012, go here.

 

The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2012 estimate).
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The Projected Top Words of 2012
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1.  Kate — There are seven billion humans on the planet but sometimes it seems that it’s all about Kate, the Duchess of Cambridge, the former Kate Middleton in terms of fashion, celebrity, and the royal line.
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2.  Olympiad — The Greeks measured time by the four-year interval between the Games.  Moderns measure it by medal counts, rights fees and billions of eyeballs.
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3.  Middle Kingdom – There is little indication that China’s continuing economic surge will fade from the global media spotlight –or abate.
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4.  Bak’tun — A cycle of  144,000 days in the Maya ‘Long Count’ Calendar. This bak’tun ends on December 21, 2012, also being called the Mayan Apocalypse.  (Actually Maya ‘long-count’ calendars stretch hundreds of millions of years into the future, December 21st merely marks the beginning of a new cycle.)
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5.  Solar max —  The peak of the 11-year sunspot cycle;  in 1854 solar storms melted telegraph wires; what’s in store for our all-pervasive electronic infrastructure?
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6.  The Election —  No Obama-mania this time around, more of an Obama-ennui for the November 6 elections.
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8.  Rogue nukes —  Iran and North Korea will be the focus of attention here.
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9.  CERN — Neutrons traveling faster than light?  The ‘God Particle’? The world ending in a mini-black hole? All these somehow revolve around CERN (The European Center for Nuclear Research). One CERN scientist calculated that the chance of a mini-Black Hole swallowing the Earth is less than 1 in 50,000,000.  Somewhat comforting until you realize this is about ten times more likely than winning a national lottery.)
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10.  Global Warming — The earth has been warming since New York was covered under a mountain of ice; what makes 2012 any different?
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11.  Near-Earth Asteroid —  Yet another year, another asteroid, another near-miss. (However, one does strike the Earth every one hundred million years or so.)
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GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time.
NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media, as well as new social media sources as they emerge.

“The year 2012 looks to be a vibrant year for the English language with word creation again driven by events both scheduled and unanticipated. Typically there is an ‘end-of-the-world’ scenario every few years that impacts the English language. This year we will see no fewer than three, including the Maya Apocalypse and the Solar Max,” said Paul JJ Payack, President and Chief Word Analyst of GLM.

”Catherine, the Duchess of Cambridge, will compete with the London Olympics, the economic surge of China, various activities involving the CERN atom smasher, and the US presidential election for Top Word honors, though we always allow for word creation generated from unexpected events such as Hurricane Katrina in 2005 or the Japanese ‘triple disaster’ of 2011.”

Rank / Word / Comments

7.  Deficit — Looks like deficit-spending will plague Western democracies for at least the next decade.

12.  Europe — United, breaking apart, saving the Euro, abandoning the Euro, with the UK again as an ‘interested onlooker’.  Plus ça change, plus c’est la même chose.

Bonus Phrase:   The successor term for ‘Arab Spring’, whatever that might be.

Top Words of 2011, ‘Occupy’ is 2011 Word of the Year

Occupy is the Top Word of the Year,

Arab Spring is the Top Phrase of the Year and

Steve Jobs is the Top Name of the Year

Global Language Monitor’s 12th Annual Survey of Global English

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AUSTIN, Texas  December 6, 2011 (Updated from November 10) — The Global Language Monitor has announced that ‘Occupy’ is the Top Word, ‘Arab Spring’ the Top Phrase and ‘Steve Jobs’ the Top Name of 2011 in its annual global survey of the English language. Occupy was followed by deficit, fracking, drone, and non-veg. Kummerspeck, haboob, 3Q, Trustafarians, and (the other) 99 rounded out the Top 10.

“Our selections this year, to a large extent, reflect the ongoing political and economic uncertainty that seems to be affecting much of the developed world – with notable exceptions such as the Royal wedding and the continuing rise of China ,” said Paul JJ Payack, President of the Global Language Monitor.

“Our top words, phrases and names this year come from five continents… confirmation of the ever-expanding influence of the English language.

“The words are culled from throughout the English-speaking world, which now numbers more than 1.58 billion speakers. The Global Language Monitor’s Word of the Year rankings are based upon actual word usage in the English speaking world.

“In global English, words are not bestowed upon, agreed upon, or voted upon by cultural or academic elites but, rather, words are defined from the bottom up, that is, by the people themselves — and this is true whether in the East End of London, or south-central LA, the projects in Brooklyn, the slums of Kingston, the call centers of Mumbai, the streets of Singapore, the text messages out of Shanghai, or the fashion districts of Sydney.”

GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media, as well as new social media sources.

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See the Photo Essay from the Toronto Star

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BBC Magazine: The rich: Exactly what does that mean?

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.2011, l’année Steve Jobs?

(Time Person of the Year?)



Nunberg also selects ‘occupy’ as the 2011 Word of the Year

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The Top Words of 2011

Rank / Word / Comments

1. Occupy – ‘Occupy’ has risen to pre-eminence through Occupy Movement, the occupation of Iraq, and the so-called ‘Occupied Territories’.   (Also named by NPR and Time.)

2. Deficit – Growing and possibly intractable problem for the economies of the developed world.

3. Fracking – Hydraulic fracturing is a controversial method for extracting fossil fuels from hitherto unreachable deposits.

4. Drone – The ever increasing number of remotely piloted aircraft used for reconnaissance and attack purposes.

5. Non-veg – A meal served with meat, originally from India, now catching on worldwide.

6. Kummerspeck – From the German seeing wider acceptance in the English, excess weight gained from emotional overeating (grief bacon).

See the Photo Essay from The Stylist (UK)

7. Haboob – A name imported from the Arabic for massive sandstorms in the American Southwest.

8. 3Q – Near universal term for ‘thank you’ now earning additional status after being banned from official Chinese dictionaries. Another example of the ever- increasing mixing of numbers and letters to form words.

9. Trustafarians – Well-to-do youth (trust-funders) living a faux-Bohemian life style, now associated with the London Riots.

10. (The Other) 99 – Referring to the majority of those living in Western Democracies who are left out of the dramatic rise in earnings associated with “the Top 1%”.

The Top Phrases of 2011

Rank / Phrase / Comment

1. Arab Spring – The series of uprisings, social protests, and rebellions occurring among many nations of the Arab World beginning this spring.

2. Royal Wedding – The wedding of the former Kate Middleton and heir-to-the-British-Throne, Prince William that captivated millions around the world.

3. Anger and Rage – Characterizations of the global electorate by the pundits, though closer analyses has revealed more frustration than anger and more disappointment than rage.

4. Climate Change – No. 1 phrase for the first decade of the 21st century; still resonates into its second decade.

5. The Great Recession – Though officially over, the media term most frequently used to describe the on-going global economic restructuring.

6. Tahrir Square – The scene of the ‘25th of January’ demonstrations in Cairo against Hosni Mubarak.

7. Linear No Threshold (LNT) – The methodology to calculate risk from exposure to radioactive elements from the Fukushima Daiiachi disaster.

8. Bunga Bunga – Re-emerged in the language through ‘bunga-bunga’ parties hosted by Italian Prime Minister Silvio Berlusconi.

9. ‘How’s that working out for you?’ – The New York Times credits Sarah Palin, but it predates her use of the phrase by several decades.

10. “Make no mistake about it!” – President Obama has repeated the phrase thousands of times since his 2008 election.

The Top Names of 2011

Rank / Name / Comments

1. Steve Jobs – The citations for Steve Jobs topped those for No. 2 (Osama bin-Laden and Seal Team 6) by more than 30%.

2. Osama bin-Laden & Seal Team 6 – Who changed the world more? Al-Qaeda or Steve Jobs?

3. Fukushima – The epicenter of the Japanese Triple Disaster (earthquake, tsunami, and nuclear meltdown).

4. Mohamed Bouazizi – the Tunisian fruit vendor who set himself afire and became the symbol of Tunisian resistance – and the Arab Spring.

5. Chinese Paramount Leader Hu Jintao – The Rise of the Tiger being a primary cause of the Global Economic Restructuring.

6. Kate Middleton – She captivated the world with her elegance and style and continues to do so as the Duchess of Cambridge.

7. Muammar Gaddafi – Libyan strongman toppled in the recent insurrection.

8. President Obama – Hope and Change retreat further into the history books; the game plan is now for survival.

9. PIIGS – The nations of Portugal, Ireland, Italy Greece and Spain taken together for their untenable deficits possibly affecting the economic health of the Eurozone.

10. Yaroslavl Lokomotiv – The ill-fated elite Russian hockey team that was virtually wiped out in the crash of a three-engine Yak-42.

Top Words of the Decade

The Top Words of the Decade  Global Warming, 9/11, and Obama outdistanced Bailout, Evacuee, and Derivative; Google, Surge, Chinglish, and Tsunami followed. Climate Change was top phrase; Heroes was the top name.

Previous Words of the Year include:

2010:
Top Words: No. 1 Spillcam, No. 2 Vuvuzela, No. 3 The Narrative
Top Phrases: No. 1 Anger and Rage, No. 2 Climate Change, No. 3 The Great Recession
Top Names: No. 1 Hu Jintao, paramount leader of China, No. 2 iPad, No. 3 Barack Obama

2009:
Top Words: No. 1 Twitter, No. 2 Obama-, No. 3 H1N1
Top Phrases: No. 1 King of Pop, No. 2 Obama-mania, No. 3 Climate Change
Top Names: No. 1 Obama, No. 2 Michael Jackson, No. 3 Mobama

2008:
Top Words: No. 1 Change, No. 2 Bailout, No. 3 Obama-mania
Top Phrases: No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”
Top Names: No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps

2007:

Top Words: No. 1 Hybrid (representing all things green), No. 2: Surge
Top Phrase: Climate Change
Top Name: Al Gore

2006:
Top Word: Sustainable
Top Phrase: Stay the Course
Top Name: Dafur

2005:
Top Words: No. 1, Refugee No. 2: Tsunami No. 3: Katrina
Top Phrase: Outside the Mainstream
Top Name: (acts of ) God

2004:
Top Word: Incivility (for inCivil War)
Top Phrase: Red States/Blue States No. 2: Rush to War
Top Name: Dubya/Rove

2003:
Top Word: Embedded
Top Phrase: Shock and Awe, No. 2: Rush to War
Top Name: Saddam Hussein, No. 2 Dubya

2002:

Top Word: Misunderestimate

Top Phrase: Threat Fatigue
Top Name: W (Dubya)

2001:
Top Word: Ground Zero
Top Phrase: ‘Lets Roll’
Top Name: The Heros

2000:
Top Word: Chad
Top Phrase: Dot.com
Top Name: W (Dubya)

About The Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.

For more information, call 1.512.815.8836, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.


Princess Kate Strikes Again — ‘Royal Wedding’ Top Television Word of the Year

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Eighth Annual Analysis of the Top Words from Television by the Global Language Monitor

Austin, Texas, September 20, 2011. The Global Language Monitor today announced that the ‘Royal Wedding’ of Kate Middleton and Prince William is the Top Television Word (or phrase) of the 2011 season. ‘Royal Wedding’ topped Charlie Sheen’s self-descriptive ‘Winner’ for the Top Spot. ‘Arab Spring’, ‘X-Factor’, and ‘Oprah’ rounded out the Top Five. ‘Fukashima,’ ’9/11′, ‘Obama-vision’, ’Chicago-style pols’ and ‘Zombies’ completed the Top Ten. Surprisingly the drama surrounding the killing of Osama bin Laden by Navy Seal Team 6 did not break into the No. 10.

“This apparently is shaping up to be the Year of Kate (Middleton). She has come to dominate the small screen through her engagement, her fashion choices and most of all her Royal Wedding,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. “Aside from the princess, this is the first time that ‘news’ has dominated the Top TeleWords of any given year. There are those who maintain that the pace of events is accelerating — and it does appear that social media is playing an ever-expanding role in that process.”

The awards are annually announced at the beginning of the fall television season in the US, traditionally opened with the 63rd Annual Emmy Awards. (Sunday, September 18th, 8:00 p.m. ET). This is the eighth annual analysis by the Austin-based Global Language Monitor.

The Top Telewords of the 2011 season with commentary follow:

1. Royal Wedding (Kate) — Kate reigns once more, this time on the small screen.

2. Winner (Charlie Sheen) – Winner, Tiger blood, goddesses … Fukashima was not the only meltdown on the world stage this year.

3. Arab Spring — The rolling unrest in the Middle East to some extent fueled by social media, such as Facebook and Twitter.

4. X-factor — In algebra, X is the unknown quantity or variable. In TV lingo it stands for Simon Cowell’s empire of dozens of X-factor shows around the globe.

5. Oprah – A name without precedent (or predecessor) rising to prominence because of Winfrey’s season-long farewell tour.

6. Fukashima – The epicenter for the Japanese Triple Disaster (tsunami, earthquake and nuclear meltdown).

7. 9/11 – The recent 10th year commemoration reminds that it is one of the handful of historical events whose date will actually ‘live in infamy’.

8. Obama-vision – The president’s appearances have turned increasingly more prosaic in the third year of his presidency.

9. Chicago-style politics (The Good Wife) – Rahm Emanuel vies with the Good Wife for the better rendition of a Chicago Pol’s life.

10. Zombies (The Walking Dead) – Continue to infect the world through dozens of shows on the small screen.

The Top Telewords of previous years:

2010 – SpillCam from the Gulf Oil Spill, followed by Guido (Jersey Shore) and Reality (TV)

2009 – ObamaVision — All Obama, all the time, everywhere, followed by Financial Meltdown and the death of Michael Jackson.

2008: Beijing (from the Olympics), ObamaSpeak, followed by ‘facts are stubborn things’, ‘it is what it is,’ and Phelpsian.

2007: “Surge” from the Iraq War political and military strategy, “That’s Hot®” Paris Hilton’s popular expression that is now a registered trademark, and “D’oh!” from The Simpsons and The Simpsons Movie.

2006: ‘Truthiness’ and ‘Wikiality’ from the Colbert Show followed by ‘Katrina’, ‘Katie,’ and ‘Dr. McDreamy’.

2005: ‘Refugee’ from the coverage of the aftermath of Hurricane Katrina, followed by ‘Desperation’ from Desperate Housewives and ‘Camp Cupcake’ from the on-going Martha Stewart follies.

2004: “You’re Fired!” edged “Mess O’ Potamia” followed by “Girlie Men,” “God,” and “Wardrobe Malfunction”.


Who’s Sneaking into the London Games

A handful of clever marketers are ahead of official Olympic sponsors

 

By Toni Fitzgerald, Media Life Magazine,

Sometimes perception is better than reality, and so it is for the brands that have managed to associate themselves with the Olympic Games without paying the exorbitant rights fees that come with official sponsorship.

They’re commonly referred to as “ambush marketers”, and though the London Games are still nearly a year away, some ambush marketers are making more of an impression on Olympic fans than the official sponsors.

That’s according to the first ambush marketing rankings for the London 2012 Olympic Games, released by The Global Language Monitor (GLM), which measures the strength of the brand affiliation between each of the worldwide partners, official partners, and official sponsors and the London Games and then compares it to competing companies that are not officially affiliated with the Games

Sony, Subway, DuPont, Barclay Card and Lenovo are the top five companies with the highest unofficial London brand affiliation.

All have a stronger association with the Games than the official sponsors they compete against.

They’ve achieved this by incorporating Olympic imagery into their ads, such as athletes competing in the sports being contested in London.

 

Though some object to the term “ambush”, it’s clear that their intention is to gain the positive affiliation with the Games without paying the sponsorship fees, which cost in the nine-figure range for top-level sponsorship.

“Few things in top-tier consumer-facing companies occur ‘naturally’ or ‘spontaneously,’ especially when they are engineered to look that way,” says Paul JJ Payack, president of GLM.

“This is why advertisers adept at associating themselves with an event, even though they are not ‘official’ sponsors of that event, can often out-perform official sponsors.”

Subway, for instance, is roughly two times as likely as official Olympics sponsor McDonald’s to be associated with the Games.

That’s mainly because swimmer Michael Phelps, the most decorated Summer Olympian ever, appears in Subway ads.

“Subway is acknowledged as a leader in this regard [ambush marketing] with their close ties to Michael Phelps, who in many minds personifies the Olympic brand and spirit: clean-living, hard-work, pulling himself up by his own bootstraps,” says Payack.

Some sponsors are still reaping the benefits of past sponsorship. Lenovo, for example, ended its sponsorship deal after the 2008 Beijing Games, but the company is three times as likely as the computer vendor that took its place, Acer, to be associated with the Olympics.

The benefit to these ambush marketers is clear.

They get all of the positives of Olympic sponsorship – the feel-good vibes, the legitimacy, the eyeballs – at a much lower expense.

The International Olympic Committee is not happy about this, of course.

During last year’s Vancouver Games, it successfully lobbied the Canadian Parliament to pass a bill restricting the use of certain combinations of words and numbers in advertising, such as snow, winter and games, to prevent non-sponsors from piggybacking on the Games.

Still, clever advertisers always find a way around that.

Red Bull, which consistently ranks near the top of the ambush list, recently bought naming rights to the new velodrome in London that will house the indoor bicycle events, ensuring the brand name will be heard in broadcasts even if its ads will not.

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More: Who really won in Vancouver: Ambushers


Harvard Returns to the top, beating Northwestern and Berkeley

But Big Ten Beats Ivies:  8-6 in the Top 50

 

Williams Tops Richmond as No.1 in the College Category

 

Austin, Texas, September 3, 2011 – After four tries, Harvard returned to the top ranking of American universities by Internet Media Buzz, edging out a strong challenge by Northwestern.  The University of California, Berkeley, Columbia, Caltech, and MIT – all finishing within 1% of each other – took the No. 3 through No. 6 positions.  Stanford returned to the Top Ten at No. 7, followed by the ever-strong Chicago, the University of Texas, and Cornell.

Memorial Church, Harvard
Memorial Church, Harvard

Following were Michigan, the University of Washington, Penn State, Yale, and Wisconsin.    Rounding out the Top Twenty were Princeton, Penn, UCLA, Cal Davis, and Georgia Tech.

“The TrendTopper MediaBuzz Rankings measure an institution’s perceived value using the same methodologies used to compare any other products of value, such as BMW vs. Mercedes,” said Paul JJ Payack, the president of Global Language Monitor.  “GLM’s TrendTopper MediaBuzz Rankings removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.”

In a remarkable demonstration of the growing influence of the Public Ivies, some fourteen of the Top Thirty schools are public institutions, and now include eight Big Ten schools, six from the Ivy League (Brown and Dartmouth were the exceptions), three Technological Institutes – and four from California’s fabled University system.

Overall, the University of California system, as a whole continues to dwarf all other academic associations, leagues and conferences.  This is a fine tribute to a system that has had to endure a continued series of budget cuts and cutbacks.

The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.  This exclusive ranking is based upon GLM’s Narrative Tracking technology.  NarrativeTracker analyzes the Internet, blogosphere, the 75,000 print and electronic media, as well as new social media sources (such as Twitter).

 

Big Ten Conference
Big Ten Conference

The Top 25 Universities by Internet Media Buzz

Rank/University/Last/Comment

1.  Harvard University (3) – Dr. Faust sets things aright and Harvard again assumes the No. 1 spot in the survey.

2.  Northwestern University (31) – Catapults to No.2 while leading the Big Ten charge up the rankings.

3.  University of California, Berkeley (8) – Cal considers itself THE University of California and the rankings back this up.

4.  Columbia University (5) – Columbia has never finished out of the Top 10 in the TrendTopper rankings.

5.  California Institute of Technology (19) – CalTech nips its East Coast competitor for top tech honors.

6.  Massachusetts Institute of Technology (4) – The former ‘Boston Tech’ rejected Harvard’s repeated entreaties to merge in the late 19th century.

7.  Stanford University (11) – The former ‘Harvard of the West’ has long emerged from Cantabrigia’s fabled shadow.

8.  University of Chicago (2) – Dropped out of the Big Ten in the late 1930s; loss of big-time football doesn’t seem to have hurt their rankings.

9.  University of Texas, Austin (10) – It new branding, “What starts here, changes the world’ is more than a slogan.

10.  Cornell University (7) – Few know that the Ivy titan is also a Land Grant institution.

11.  University of Michigan, Ann Arbor (6) – Took top honors twice in previous surveys.

12.  University of Washington (17) – U Dub, as it is affectionately known, is the emerging powerhouse of the Northwest.

13.  Pennsylvania State University (24) — Penn State’s new identity campaign has evidently been quite successful.

14.  Yale University (9) – Vassar declined an invitation to merge with Yale in 1966.

15.  University of Wisconsin, Madison (1) – Had a very strong global media run during the previous cycle.

16.  Princeton University (12) – The First Lady’s Alma Mater was originally known as the College of New Jersey.

17.  University of Pennsylvania (22) – The Wharton School greatly strengthens Penn’s brand equity.

18.  University of California, Los Angeles (16) – Tops in LaLa Land, though USC is making great strides forward.

19.  University of California, Davis (13) – Originally established as the agricultural extension of UC Berkeley known as the University Farm.

20.  Georgia Institute of Technology (27) – The Yellow Jackets ramble into the Top 20.

21.  Georgetown University (14) – Once again, the Top Catholic University in the land.

22.  New York University (18) – Growing global ambitions reflected in the global media.

23.  Indiana University, Bloomington (46) – Steadily gaining in prestige and the rankings reflect it.

24.  Boston College (39) – A generation ago, the Flutie Effect launched the school on its present stellar trajectory.

25.  University of California, San Diego (23) – UCSD receives about a billion dollars a year in research grants.

The Top 25 Colleges by TrendTopper MediaBuzz

The College category also produced a new No. 1,   Williams College of Massachusetts as a strong No. 1 in the College Division.  (Little Three companion schools Amherst and Wesleyan claimed the No. 7 and thirteen spots, respectively.)

Williams is the fifth different college to take the top spot since these rankings began, which now have been represented by the South (Davidson), the West (Colorado College), the East (Wellesley College) and the Midwest (Carleton College).  Wellesley was also the only Women’s College to top a general college ranking.

In another first, three of the Claremont Colleges finished in the Top Ten:  No. 4 Claremont McKenna, No. 5 Harvey Mudd, and No. 6 Pomona.  In addition, another Claremont College, Scripps — the Women’s College, finished at No. 18.

The Top 25 Colleges by TrendTopper MediaBuzz

Rank / Colleges Fall 2011

Williams College Museum
Williams College Museum

1.  Williams College – The Ephs (or is it Blue Cows?) set the standard, once again, however a first in Internet MediaBuzz..

2.  University of Richmond — Richmond looking stronger and stronger in the classroom,  the athletic field and the media.

3.  Union College – A sometimes overlooked gem of a school making strides in the Internet age.

4.  Claremont McKenna College – CMC marks the beginning of the Claremont Colleges surge.

5.  Harvey Mudd College – One of the top technical schools in the nation finally getting it due.

6.  Pomona College – Perhaps the most akin to Williams on the list (minus the SoCal climate and beaches).

7.  Wesleyan University – Firmly wedged between Williams and Amherst, as is its usual fate.

8.  The Juilliard School – A school that truly deserves to be in the nation’s Top Ten, though it is often relegated to ‘Unranked’ or ‘Other’ categories.

9.  Carleton College – A past No.1 that continues to gain in global reputation.

10.  Bates College – With Colby and Bowdoin, one of the three little Ivies from the state of Maine.

11.  Pratt Institute – Pratt’s mission is to educate artists and creative professionals and, indeed, that is what it does.

12.  Amherst College – Always lurking near the top of the Liberal Arts College rankings.

13.  Wellesley College – The only Woman’s College to achieve No. 1 in any comprehensive national rankings.

14.  Bryn Mawr College – Katy Hepburn would be proud of how the little school has come of age (125th anniversary).

15.  Middlebury College – Such a large global footprint for such a small school.

16.  Bowdoin College – Used to boast of being the first US college to witness the sunrise.

17.  Smith College – The women’s school of the Five Colleges Consortium around Amherst, Massachusetts.

18.  Scripps College – Yet another of the Claremont Colleges to emerge into the top ranks.

19.  Bucknell University – Bucknell is the largest private Liberal Arts college in the nation and its outsized reputation is beginning to reflect this fact.

20.  Oberlin College – From the Arb to the Arch the college holds many firsts in American academic history, such as the first co-ed college to graduate a woman.

21.  Colorado College – CC, of Block Plan fame, was the first No. 1 west of the Mississippi.

22.  School of the Art Institute of Chicago – SAIC deserves to be in the top reaches of any serious collegiate ranking.

23.  Babson College – Specialized in entrepreneurship before entrepreneurship was cool.

24.  United States Military Academy – Army and Navy were considered part of the traditional Ivy League a century before the Ivy Group sports conference was formed.

25.  United States Air Force Academy –  Service Academies are amazingly unranked by US News and others

The Top Specialty Schools.

Top Engineering Schools:   CalTech, MIT, Georgia Tech (College: Harvey Mudd)

Top Online/For Profit Schools: the University of Phoenix.

Top Business School:  Babson College

Top Christian School:  Wheaton College, IL

Top Military Academy: United States Military Academy

Top Multi-disciplinary Art & Design School:  Pratt Institute

Top School of Art:  School of the Art Institute of Chicago (SAIC)

Top Music School: the Julliard School

Top Catholic University:  Georgetown University

Top Catholic College: College of the Holy Cross

The Global Language Monitor publishes the TrendTopper Media Buzz College and University Rankings, twice a year, with spring and fall editions.  Many institutions of higher education, including Wisconsin, Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.

About The Global Language Monitor

Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.  Since 2003, GLM has launched a number of innovative products and services monitoring the Internet, the Blogosphere, Social Media as well as the Top 75,000 print and electronic media sites.

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Top 2012 Global Fashion Capital

Eighth Annual Ranking

Presence of media favorites, Princess Kate and Alexander McQueen, Tip the Scales away from New York

Berlin and Singapore Break into the Top Ten;

New Delhi slips farther behind Mumbai as does Melbourne behind Sydney

August 21, 2011 NEW YORK and AUSTIN, Texas.   London has overtaken New York City as the Top Global Fashion Capital for 2011, the Global Language Monitor, announced today.  London and New York were followed by Paris, Milano, Los Angeles, and Hong Kong.  Barcelona, Singapore, Tokyo and Berlin rounded out the top ten.   New York had reclaimed the crown from Milan last year.  Previous to this, New York had been the top fashion capital for five years running.  Berlin and Singapore broke into the Top Ten for the first time.

“We are seeing what the impact of two genuine media stars, Princess Kate and Alexander McQueen can have upon a global ranking.  Our numbers show that it was their presence that tipped the victory to London over New York,” said Bekka Payack, the Manhattan-based fashion correspondent of the Global Language Monitor.  “In the various categories, London took top honors in three, while New York, Paris, and Sao Paulo each topped the field in one.”

Buy Fashion Capitals items here
Buy Fashion Capitals items here

The list was expanded to fifty cities to recognize the growth of regional capitals with their distinctive styles and contributions to the fashion industry.  Top Movers on the plus side included Bali (+11), Rome (+9), Berlin (+8), Mexico City (+8), and Singapore (+7).  Top movers on the down side include Cape Town (-23), Prague (-22), and Miami (-19) and Jo-burg (-16), attesting to the heightened competition.

This exclusive ranking is based upon GLM’s Narrative Tracking technology.  NarrativeTracker analyzes the Internet, blogosphere, the 75,000 print and electronic media, as well as new social media sources (such as Twitter).

The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

This exclusive ranking is based upon GLM’s Narrative Tracking technology.  NarrativeTracker analyzes the Internet, blogosphere, the 75,000 print and electronic media, as well as new social media sources (such as Twitter).   The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

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The Top Global Fashion Capitals for 2011, change from previous ranking, and commentary  follow.

Image courtesy of FashionFoieGras.com
Image courtesy of FashionFoieGras.com

2011 Ranking, City, Previous ranking, and Comment

  1. London (3) – Kate Middleton and Alexander McQueen help raise the City to No.1 status.
  2. New York (1) – New York is strong but London has Kate. ‘Nuff said.
  3. Paris (4) – No. 1 in our hearts but No. 3 in the media.
  4. Milano (6) – The Earth has returned to its proper orbit:  The Big Four once again occupy the top four spots.
  5. Los Angeles (5) – LA solidifying her hold on No. 5.
  6. Hong Kong (2) –   Down from No. 2 but tops again in Asia.
  7. Barcelona (10) – The Queen of the Iberian Peninsula. Once again.
  8. Singapore (15) – Up seven spots and into the Top Ten.
  9. Tokyo (14) – Third Asian city in the Top Ten.
  10. Berlin (18) – Completes a long climb into elite status.
  11. Sydney (7) – Drops a bit but leaves Melbourne in the dust.
  12. Madrid (11) – Iberia now has two cities firmly ensconced in the top echelon.
  13. Rome (22) – The Eternal City set the tone for fashion throughout the Empire for a millennium.  Today the tradition continues, though on a smaller scale.
  14. Shanghai (12) – Shanghai shines along with Hong Kong in the Middle Kingdom.
  15. Monaco (Debut) – The principality debuts at No. 15 more than doubling the ranking of the next newbie.
  16. Las Vegas (16) – Las Vegas and Monaco virtually tied on the Top Fashion Capitals ranking.
  17. Melbourne (9) – Though a top twenty fashion capital, slips a bit in its on-going battle with Sydney (No. 11).
  18. Moscow (20) – More billionaires (79) call it home than New York City and its continual move up the fashion rankings reflects it.
  19. Amsterdam (17) – Moves up two spots ; now No. 10 in Europe.
  20. Buenos Aires (24) – Dramatic rise as she moves into the Top 20.
  21. Bali (32) – The world is discovering the allure that has been a quiet secret for centuries.
  22. Mexico City (29) — The vast metropolis now claims the No. 2 spot in Latin America.
  23. Rio de Janeiro (19) – Ever readying for the Summer Olympics, also strengthening its fashion knowhow beyond swimwear.
  24. Mumbai (28) – Mumbai is beginning to display the swagger of old Bombay.
  25. Sao Paulo (13) – A burgeoning fashion scene and a bustling fashion industry.
  26. Miami ( 8) – More than just swim- and leisure-wear town.
  27. Dubai (21) – Tops in its region but feeling the pressure from intense global competition.
  28. Stockholm (33) – Stockholm and Copenhagen both moving up in tandem.
  29. Copenhagen (34) – Up five on the rankings, as was Stockholm.
  30. Santiago (31) – A strong No. 5 in the Latin America  region.
  31. Florence (Debut) – Firenza undergoing a Renaissance in 21st c. fashion.
  32. Bangkok (35) – Quietly moving up the rankings.
  33. Warsaw (36) – No. 2 in the Middle and Eastern European region.
  34. Toronto (38) – Now known for more than its fine Film Festival.
  35. Vienna (27) – This once Imperial City is staking a 21st c. claim in its own right,
  36. Chicago (38) – City of the Big Shoulders stretching out toward word-class fashion.
  37. Dallas (40) – For Western Wear, please see Fort Worth.
  38. San Francisco (Debut) – Makes the list, like Austin, for it quirky, eclectic style.
  39. New Delhi (30) – A strong, emerging presence on the Global Fashion scene.
  40. Austin (Debut) – Eclectic? Outlandish? Even Green Fashion?  Austin has it all.
  41. Johannesburg (25) – Maturing fashion industry a boon to a city in transition.
  42. Abu Dhabi (Debut) – Attempting to break into the world of fashion at the highest ranks.
  43. Frankfurt (38) – Holding its own amidst a thriving European fashion scene.
  44. Antwerp (Debut) – The legend of old becomes the reality of today.  A fine debut.
  45. Atlanta (40) – Learning the ropes of competing globally, with a definitely Southern flair.
  46. Cape Town (23) – In the process of gaining evermore attention for a worthy effort.
  47. Krakow (38) – One of the world’s cultural treasures with a penchant for the eclectic.
  48. Prague  (26) –Bohemian fashion influence is moving into its 2nd millennium.
  49. Montreal (Debut) – A strong debut into the Top Fifty.
  50. Caracas (40) – Despite internal turmoil, fashion savvy can be hard to ignore.

 

Global Language Monitor Fashion Capitals from the Wikipedia

Top Fashion Capitals by Region:

Europe (12):  London, Paris, Milan, Barcelona, Berlin, Madrid, Rome, Monaco, Amsterdam,  Stockholm, Copenhagen, Florence.

Middle and Eastern Europe (5):  Moscow, Warsaw, Vienna, Krakow, Prague.

North America (11):  New York, Los Angeles, Las Vegas, Miami, Toronto, Chicago, Dallas, San Francisco, Austin, Atlanta, Montreal.

Asia (5):  Hong Kong, Singapore, Tokyo, Shanghai, Bangkok,

Subcontinent (2):  Mumbai, New Delhi,

Oceania (3):  Sydney, Melbourne, Bali.

Latin America (6):  Buenos Aires, Mexico City, Rio de Janeiro, Sao Paulo, Santiago, Caracas.

Middle East and Africa (4):  Dubai, Johannesburg, Abu Dhabi, Cape Town,

The world ‘rag’ business is estimated to be over three trillion USD.


“Enough grit and arrogance to drive you mad …”

By Barry Ronge, The Times (Jo-burg, ZA).  July 24, 2011 –

We probably have enough words in our dictionaries to say anything that is worth saying, but things change and new words are created and, occasionally, older words slip back into fashion.

“The Global Language Monitor”, run by Paul JJ Payack, tracks the rise and fall of trend-words and phrases. Most of these fade rapidly when the fad that created them loses it’s social currency.

Have you recently heard anyone talking about Generation X? Probably not, because that social group has morphed into the social network, where they can “google” things, find friends on Facebook or start “poking” people on the internet.

These buzz words define the mood and style of the time, just as fashion houses and leisure industries do. Buzz words such as “disco mania”, “big hair”, “glitzy” and “high rollers” defined the excessive 1980s, just as “dropping out” and “peaceniks” are nostalgic souvenirs of the hippies and their flower-power revolution.

Mr Payack’s researchers collect these words and it goes without saying that the movies feature prominently. When a great title or a line of dialogue finds a life of its own, it becomes a pop-culture icon for the era.

For example, it has been 40 years since Clint Eastwood said: “Make my day!” and 39 years since Marlon Brando said: “Make him an offer he can’t refuse” – but both phrases are still current.

Payack’s team also came up with the term “wardrobe malfunction” when Janet Jackson gained unexpected exposure at the 2004 Super Bowl. The phrase was revived when Lady Gaga flashed a nipple in Sydney, Australia. It’s amazing how her elaborate costume seemed to vanish when a little pink nipple popped out and made a far bigger statement than the dress itself.

Now Payack’s team reveal their “8th Annual Global Survey of HollyWords of 2010″, a list of the current words and phrases that resonated through the movie scene.

The most frequently-used “HollyWord” of last year is “grit”, obviously related to the success of the re-make of True Grit. The film picked up a raft of nominations but ended up with just one award. Nonetheless, Payack’s team found “grit” cropping up in many reviews and features.

Webster’s Dictionary defines “grit” as “pluck, courage, perseverance and an indomitable spirit”.

The words “grit” and “gritty” featured prominently in hundreds of reviews and interviews about True Grit, in which Jeff Bridges and Hailee Steinfeld displayed enormous toughness and tenacity. They brought “grit” back into currency.

“Grit” also migrated into reviews and discussions of The Fighter, a boxing drama based in a working-class area that was constantly described as “gritty”, as was James Franco’s harrowing mountaineering ordeal in 127 Hours. The Oscar-winner The King’s Speech looked beyond the pomp and circumstance and found remarkable “grit” in a king of England. Even Toy Story 3, a tale of abandoned toys trying to avoid being turned into garbage, were praised for their “grit”, courage and loyalty.   [Read More.]


Wednesday’s Words …


John McWhorter on Palin’s ‘remarkedly lucid prose’

 

Palin’s Emails: What Her Remarkably Lucid Prose Says About the Art of Teaching Writi

  • John McWhorter
  • June 16, 2011 | 12:00 am

Sarah Palin’s emails are telling us something about remedial writing classes at our universities and colleges, and it’s not what you think. Call her defensive or parochial based on the cache of her spontaneous writings while serving as governor of Alaska, but

something easy to miss is that Palin, in contrast to her meandering, involuted speaking style, is a thoroughly competent writer—more so than a great many people most of us likely know, including college graduates.

Indeed, her facility in writing proves something one might be pardoned for supposing she was exaggerating about in Going Rogue, her autobiography, in which she limns a childhood portrait of herself as a bibliophilic sort of tot:

Reading was a special bond between my mother and me. Mom read aloud to me – poetry by Ogden Nash and the Alaska poet Robert Service, along with snippets of prose …. My siblings were better athletes, cuter and more sociable than I, and the only thing they had to envy about me was the special passion for reading that I shared with our mother.

That’s right, Sarah “you betcha” Palin was, of all things, a bookworm, excited to learn to spell “different” and winning a poetry contest for a poem about Betsy Ross. And as such, it is predictable that her emails would evidence such casually solid command of the language—even if her oral rendition of it is a different matter entirely.

Once we understand that, it leads to some serious questions, as posed by books getting buzz at present such as Richard Arum and Josipa Roksa’s Academically Adrift and In the Basement of the Ivory Tower by the anonymous “Professor X.” How sensible is our assigning millions of freshmen each year to classes intended to teach them a skill so deeply rooted in unconscious facilitation at an early age?

To get a sense, it helps to see a few of these emails. Because email is written speech, it’s easy to miss artfulness in them. Yet, take this Palin passage: “Even CP has admitted locking up tax rates as Glenn suggests is unacceptable to the legislature, the Alaskan public, this administration, and the Constitution.”

The spelling is flawless—and unlikely to be completely a product of spell-check, which misses errors and often creates others. More to the point, she has an embedded clause (“locking up tax rates”) nested into a main one, with another clause “as Glenn suggests” nested within the embedded one. That’s good old-fashioned grammar school “syntax.” I have known plenty of people with B.A.s who could barely pull it off properly at gunpoint, and several others who would only bother to at gunpoint.

Equally graceful despite its mundane content: “Cowdery telling a kid what’s acceptable and what isn’t inside these four walls??? Puleeeze. A three-pound puppy vs. all the CBC crap that he helped dump around here?” You hear an actual human voice here. We tell some people “I can hear your voice in the way you write”—because it’s unusual for people to be able to “write” themselves. Palin is one of the people who can. [Read More.]


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